Clicking with Customers through a Fluid Lifecycle White Paper: Clicking with Customers through a Fluid Lifecycle Marketers continue to experience profound new challenges as buyers bring new demands to sellers. Customers are in control of where and how they engage and they expect intelligent, real-time conversations across all channels. Cross-channel marketing helps marketers to understand individual customer's interests and requirements, and achieve unprecedented levels of personalization, relevance, cost-efficiency, and effectiveness. In this white paper you will learn: The broader…
Internet Marketing
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White Paper: Cross-Channel Marketing in the Age of the Customer
New Affiliate Marketing Tips14 May 2012 | 5:22 pm -
Are You Struggling To Make Changes In Your Life?
Internet Wealth Creation13 Mar 2012 | 6:15 amOne of the things I used to struggle with with was getting out of my comfort zone and changing things that were not serving my life. Any kind of change is met with some kind of resistance, right? Most people set goals too low and guess what? They hit them. Wouldn’t you rather set your goals high and miss? Changing bad habits is tough, however, with small goal setting and taking things one day at a time, anyone can make changes in their life. I just found out that my cholesterol is at 248. For me at 39, that’s high! I work out 4-6 times a week, eat like a king, however my downfall… -
What’s stopping you from making money online?
Internet Wealth Creation10 May 2012 | 1:16 pmI shot this quick video this morning hoping to clear the air on what it really takes to make money online and why you need to prioritize your finances when it comes to making a change. To learn more, visit http://Internetwealthpros.com?t=Blog Please leave any questions in the comment section below and I will be sure to answer them Subscribe to the comments for this post? Share this on del.icio.us Digg this! Share this on Facebook Share this on FriendFeed Add this to Google Bookmarks Share this on LinkedIn Share this on Reddit Stumble upon something good? Share it on StumbleUpon Tweet… -
Toren Ajk & Michael Sprouse on Today’s ShoeMoney.TV Show
Shoemoney - Skills To Pay The Bills15 May 2012 | 7:16 amFormer Playboy and Epic executive Michael Sprouse is in the house to co-host todays ShoeMoney.tv show. Today my guest will be mobile advertising expert Toren Ajk. Should be a good one don’t miss it! 1pm CST on ShoeMoney.tv BTW you have a few more days to grab my latest video series – The Local Internet Marketing Blueprint for only $49!! Trying to increase your Google rank that is like no other? -
JV Giveaways Weekly Roundup 11th May 2012
Julie Fletcher IM11 May 2012 | 4:00 pmHere’s the latest update of list building events – I’ve added some details about each event to help you choose which ones to join. You can join these Giveaways as a Contributor Now! ===> Shop4Bizness Giveaway (from June 1st 2012 to June 15th 2012) Event Organiser: Anthony Take the first upgrade for $10 and get 75% Commission, 6 Gifts, 6 Text adverts, and 6 Special offers http://shop4bizness.com/giveaway/go/19/jv ===> Memorial Day Giveaway (from May 25th 2012 to June 1st 2012) http://listbuildersjv.com/memorialday/go/8/jv ===> IM Treasures JV Giveaway (from May 23rd…
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Shoemoney - Skills To Pay The Bills
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Toren Ajk & Michael Sprouse on Today’s ShoeMoney.TV Show
15 May 2012 | 7:16 amFormer Playboy and Epic executive Michael Sprouse is in the house to co-host todays ShoeMoney.tv show. Today my guest will be mobile advertising expert Toren Ajk. Should be a good one don’t miss it! 1pm CST on ShoeMoney.tv BTW you have a few more days to grab my latest video series – The Local Internet Marketing Blueprint for only $49!! Trying to increase your Google rank that is like no other? -
Why You Should Make Your Own Product (And Not Be An Affiliate)
15 May 2012 | 7:00 amHey, Justin Goff here… I’ve made a living as a product owner and an affiliate for the past 5 years. Now, one of the easiest ways to make money online is to be an affiliate for another product. And while I recommend being an affiliate marketer to a lot of new people, once you know what you are doing you should really be making your own products. Whether your product is something like a DVD, a vitamin supplement or even something common like phone chargers – having your own product gives you SO much more control over what you are doing. Along with that, there’s a… -
FTC Scores Big Court Win Against DRTV Veterans
14 May 2012 | 8:00 amIn a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal Trade Commission (FTC) against DRTV veterans Gary Hewitt and Doug Gravink and their company, Family Products LLC, in the case FTC v. John Beck Amazing Profits et al. Hewitt and Gravink sold “John Beck’s Free & Clear Real Estate System,” “John Alexander’s Real Estate Riches in 14 Days,” and “Jeff Paul’s Shortcuts to Internet Millions” through national infomercials. The FTC obtained a preliminary injunction in 2009 but failed to get an asset freeze, which allowed the defendants… -
The Local Marketing Blueprint is live! (save 75% off limited time)
12 May 2012 | 8:28 amBack a couple months ago we surveyed our list and blog readers as to what they were interested in more. Learning internet marketing for their companies or offering services to these companies. We received over 5,000 responses and it was split pretty much right down the middle. So I created a course that was tailored to both parties and for a limited time its ONLY $49!!! Check it out on Udemy now – there is a free video in every course if you would like to demo before purchasing. ==> http://shmny.me/localmarketingblueprint This course is designed for 2 people. Business owners - The… -
@unclecreepymma – Free Shirt Friday Future UFC Champ Ian McCall
11 May 2012 | 10:00 amToday I am happy to feature Ian “Uncle Creepy” McCall who sent me this legit shirt: Ian is currently ranked the #1 125lb fighter and will be fighting for the UFC Championship soon. WAR CREEPY! and the UGCTT! If you would like to see your website or company featured on Free Shirt Friday click here Trying to increase your Google rank that is like no other?
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Julie Fletcher IM
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JV Giveaways Weekly Roundup 11th May 2012
11 May 2012 | 4:00 pmHere’s the latest update of list building events – I’ve added some details about each event to help you choose which ones to join. You can join these Giveaways as a Contributor Now! ===> Shop4Bizness Giveaway (from June 1st 2012 to June 15th 2012) Event Organiser: Anthony Take the first upgrade for $10 and get 75% Commission, 6 Gifts, 6 Text adverts, and 6 Special offers http://shop4bizness.com/giveaway/go/19/jv ===> Memorial Day Giveaway (from May 25th 2012 to June 1st 2012) http://listbuildersjv.com/memorialday/go/8/jv ===> IM Treasures JV Giveaway (from May 23rd… -
Five Warnings About Offering Online Services
6 May 2012 | 7:27 amIf your main business is an Internet marketing business that’s goal is to earn passive income tomorrow, through the work you’ve done today, offering services to others can be a great way to generate income that you can use for your business. However, trading hours for dollars, while easy and convenient due to the fast pay off, is very limited. By its very nature, hourly work is limited due to the fact that time is limited. There are only so many hours in the day. In order not to get sidetracked away from your main business heed these warnings. 1. Charge Enough — If you… -
JV Giveaways Weekly Roundup 4th May 2012
4 May 2012 | 12:58 pmHere’s the latest update of list building events – I’ve added some details about each event to help you choose which ones to join. You can join these Giveaways as a Contributor Now! ===> The Spring Madness $5 JV Giveaway (from May 14th 2012 to May 28th 2012) Event Organiser: Julie Fletcher Take the first upgrade for $5 and get 75% Commission, 5 Gifts, 5 Text adverts, and 5 Special offers http://www.thegiveawaycenter.com/jvs/springmadness/go/2/jv ===> Memorial Day JV Giveaway 2012 (from May 21st 2012 to June 10th 2012) Event Organiser: Hans Castiglioni Take the first… -
Top Internet Marketers Secrets II JV Giveaway Event
2 May 2012 | 9:42 amThe Top Internet Marketers Secrets II JV Giveaway Event has just opened and is looking for contributors… Opens for Members Friday May 18th 2012 – Monday May 28th 2012, so you have time to signup, add your gifts and special offers! Click Here to join now! Share and Enjoy: -
Support Your Online Business With Add-On Services
1 May 2012 | 3:47 pmIf you have a great idea to earn passive income via an Internet business, but it’s not generating the kind of money you need right now to keep going, consider offering add on services to help you break through to the next level. You cannot make your business a success if you have a cash flow shortage. Most Internet businesses fail due to lack of cash flow, not lack of a great idea. To make passive income on the net it will take time. If you stick to it, with a good idea, you will succeed. To avoid the pitfalls of low cash flow, consider once you’re in the marketing stage of your…
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Shanker Bakshi dot Com
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It’s All About Being Happy
11 May 2012 | 9:40 pmLast evening spent some good time with my friend Rajesh, discussing what is life and what should be a man’s ultimate goal. Interesting topic, isn’t it? Well, you can discuss this day and night still can’t find any conclusion, but I tell you what, we both were agreeing with full conviction on one consequence in just couple of hours. I believe, life and its fundamentals are very simple, but it’s we ‘that’ make it so complicated. When we says that god give every one of us the equal privileges to live the life at its fullest, it means every one of us can be evenly happy, no matter… -
The Story of Half Truth
2 May 2012 | 12:28 pmCondition Apply And you think that you are always trapped in it. You feel cheated, embittered and frustrated. Today I have gone through such experience, I asked for the soft copy of my photograph taken by big renowned photographer of this city, he gave me a small 500×350 size copy….and when I asked for a big, better resolution copy he asked me to pay some Rs. 2500 (Approximately USD 50 ) extra for a big copy of it. I mean it’s my photograph; I should be the legitimate owner of its negative or of all form in digital media. Why I should pay more to get a high resolution copy of… -
I Love You – Shanker Bakshi
27 Apr 2012 | 1:18 pmYou want people to love you right? But can you tell me, when you look into the mirror, and before anyone say that you are looking handsome or gorgeous today, you says this to yourself? I mean you want other people to love you, but how much you love yourself. Loving yourself is not a strange thing, and you shouldn’t avoid it (Trust me). If you are working very hard day and night, you are struggling to become a BIG man, if someone comes and ask you why are you doing all this much of labor, probably your answer would be, “Man am doing all this for my family, for my son, for… -
Hope … The Man With The Golden Voice TED WILLIAMS
26 Apr 2012 | 11:37 amThe Beauty of life is that it’s unpredictable. There is no fun if you already know what will happen in future. The joy of it is in surprises ( obviously the good ones). I found this interesting video on YouTube about “The Man with Golden Voice” and how his life changes in span of just couple of months. A true story of rags to rich. I am sharing this one, a delight to watch. -
Decide
24 Apr 2012 | 10:00 pmThe other day when I was with my friend sushil, we were discussing what is one Big difference that makes successful people different from rest of us. And one answer on which we both got agreed was, “the ability to make decision”. Well this is the thing which makes huge differences. Well whatever you are today is the result of decisions that you have taken in past. In other words decision is nothing but a process of killing the nonproductive options and going for the right one. Living with too many options at one point of time isn’t a good idea, it may distract you to achieve…
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Internet Wealth Creation
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What’s stopping you from making money online?
10 May 2012 | 1:16 pmI shot this quick video this morning hoping to clear the air on what it really takes to make money online and why you need to prioritize your finances when it comes to making a change. To learn more, visit http://Internetwealthpros.com?t=Blog Please leave any questions in the comment section below and I will be sure to answer them Subscribe to the comments for this post? Share this on del.icio.us Digg this! Share this on Facebook Share this on FriendFeed Add this to Google Bookmarks Share this on LinkedIn Share this on Reddit Stumble upon something good? Share it on StumbleUpon Tweet… -
Are You Struggling To Make Changes In Your Life?
13 Mar 2012 | 6:15 amOne of the things I used to struggle with with was getting out of my comfort zone and changing things that were not serving my life. Any kind of change is met with some kind of resistance, right? Most people set goals too low and guess what? They hit them. Wouldn’t you rather set your goals high and miss? Changing bad habits is tough, however, with small goal setting and taking things one day at a time, anyone can make changes in their life. I just found out that my cholesterol is at 248. For me at 39, that’s high! I work out 4-6 times a week, eat like a king, however my downfall… -
Josh and Kaylee Boxers Rockclimbing Adventure
14 Jan 2012 | 2:42 pmOne of the things I love about being a dad is doing awesome stuff with my kids. Being that Kaylee’s birthday is coming up this week and she had a pass to go indoor Rockclimbing at Extreme Rockclimbing in Suwanee, Georgia, we decided to make a Saturday of it. She was one of the best climbers in the whole place, other then the instructors and had an absolute blast. Subscribe to the comments for this post? Share this on del.icio.us Digg this! Share this on Facebook Share this on FriendFeed Add this to Google Bookmarks Share this on LinkedIn Share this on Reddit Stumble upon… -
A New Years Surprise And An Honor All In One.
3 Jan 2012 | 8:57 amI got a call last Friday from Chris Barany out of the PRO office and he said that I had been chosen to be January’s spotlight member of the month. It was definitely a surprise. Janary "PRO Elite" Spotlight Member of the Month You see, when you do the right things, the right things happen and you get exposure. Most people are afraid to put themselves out there and those are the same people who constantly complain about how broke they are and how their life stinks. Yet, they are unwilling to do anything about it. It’s when you truly decide that you want change and your… -
5 Ways To Explode Your Internet Business In 2012.
29 Dec 2011 | 6:43 amYour Internet Business In 2012 What does it look like? Today I am going to go over 5 ways to reach your goals in 2012. Let’s face it, if you didn’t reach your goals in 2011, you must do some things differently. If you do the same thing you did last year, you’ll produce the same results, right? So let’s switch gears. Get In the Gym I see a lot of people my age (39) that look a lot older. They have beer bellies, wrinkles and quite honestly look like they are 50. Life can be hard on one’s body if you don’t pay attention to it. You have to have…
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Make Money Online
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Understanding Media Rich Content
15 May 2012 | 12:06 pmHaving looked at all of the different text-based content types that can have an impact on the tangible value of a web-page, it is time to look at how it is that some of the more sophisticated content types can have a major impact on the worth of a website. Specifically, it is important to have a valuation framework in place for determining the worth of images, videos, and animated functionality on a page. While all of these content-types provide a great deal of tangible value to a web-page in the way that they increase its complexity and ability to engage incoming traffic, it is important to… -
Valuing Social Media Content
12 May 2012 | 10:48 pmWhen valuing content in a modern website, it is become increasingly important to understand what kind of benefits are given to the asset through its social integration. Ignoring then the sheer power of viral traffic, the worth of social media integration can generally be broken down into two main components: content value and technical value. In continuing the theme of examining the value of content on a web asset, this section will discuss the value of social media through the content it creates. The first two aspects of social media that create value for an asset as a form of content are… -
Valuing User Created Content
7 May 2012 | 12:43 pmWhile adding content manually as an explicit article entry is still a successful practice for building up an asset’s integrity, truly effective websites have been able to scale their content base by providing more of a platform than a depository. By adding venues for user-based contributions, a website is able to build up its content-base without any explicit effort or cost. This has been taken to the point at which there exist some extremely successful sites that simply have users contribute all of the content that is indexed on the site. Because of the difference in the way which a… -
Valuing Content Through Page Rank
4 May 2012 | 6:27 pmHaving looked at how existing content creates value, it is important to recognize how it is that off-page content can serve to exponentially increase the value of the fundamental keyword anchors that are created by on-page content. By linking in contextually relevant content to on-page articles we are able to achieve a benefit of scale, in that many links can be directed inbound to a single page. The net result is that the on-page content will improve in quality in the eyes of the search engines, and therefore produce a greater amount of organic traffic. The way we do this is by understanding… -
Valuating Website Assets
30 Apr 2012 | 1:52 pmThe tangible value of a website stems almost entirely from its content, functionality, and design. These aspects of a site are what drives, engages, and converts visitors respectively. By investing in all of these areas, a property owner is building up the ability of the site to generate cash, and therefore building up the fundamental value of their asset as a whole. With quality then in mind, we are able to build a valuation framework for valuing exactly how much the actual assets of a property are worth, and what kind of value they create for a purchaser. Content A common saying in the web…
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ComBlu
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Brand Advocates Are Hot Again [INFOGRAPHIC]
15 May 2012 | 11:18 amPart One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective experience under our belts. Advocate programs are beyond the proof of concept stage. There are real metrics available to us that quantify the business impact that advocates yield. Maker’s Mark (and their ambassador program) is a great example of an early adopter that has been running an advocate program for years. Whirlpool and Mom Central launched a pilot program in July and recently presented… -
Return on Content
7 May 2012 | 11:06 amDelivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different and distinct role at each point of the journey. Marketers need to understand each role before they can measure the impact and effectiveness of content assets. The decision or shopping journey differs for B2B and big-ticket purchases than for consumer products or smaller priced items. For cost per clicks (CPCs), the shopping journey is shorter and often consumers have an entrenched consideration set… -
Everything Changes in an Instant
1 May 2012 | 9:16 amIt certainly was a wake-up call for me last month when Facebook announced that it was acquiring the photo-sharing app Instagram for $1 billion. The jaw-dropping payout was buzzed about everywhere and made me wonder: is there more to the app than a way to share photos with family and friends? What’s more, is this a social tool we as marketers need to be paying attention to? Turns out, the answers are “yes” and “maybe.” Instagram is now the hottest thing since, well, Pinterest. In fact, it already boosts more than 30 million users and 400 million photos. Why is this thing… -
Repositioning A Venerable Brand
24 Apr 2012 | 12:28 pmRepositioning a venerable brand needs to both honor its heritage and create a new reality that is credible and disruptive. The disruption breaks the schema that has previously defined the brand, but if the disruption is too far afield, the new positioning will lack believability and authenticity and ultimately will fail to connect. When ComBlu was asked to be part of the team to reposition Encyclopaedia Britannica, we searched for a platform that blended the old with the new. Part of the process was learning both the brand’s history and grasping the vision of its future. What surprised us… -
Introduction to Building a Content Analytics Dashboard
19 Apr 2012 | 2:16 pmContent Marketing is a hot topic. Everyone wants to know how they can deliver and amplify great content that their customers will engage with. Here at ComBlu, we’ve analyzed why marketers need to act like publishers, develop systemized approach to content ideation, creation, management and measurement. In short, brands need content a supply chain. Recently, we’ve flipped the problem on its head and begun to parse it in a new way. How would you measure the quality and engagement level of your content? This will be part one of a two part series that explains how to approach a content…
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Internet Marketing Company
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Tips To Hire SEO Expert
13 May 2012 | 11:04 pmSEO Expert from IndiaThe search optimization industry is a new emerging one and we are not very familiar about the expertise of all its fields. The first and foremost problem faced by the merchants is how to hire an SEO expert? Moreover it is even hard to judge what should be expected from the SEO agency on the part of being a consumer. There exist various aspects which are to be thought about the vital one to start with is the cost. How much is the merchant expected to pay? The answer to it is not fixed, it highly depends on the topic the SEO expert agrees to. Thus the costs can vary in a… -
Radix Starts a Website for Internet Marketing
7 May 2012 | 11:07 pmSEO Services ProviderRadix, a decade old and highly reputed IT services provider from India, has started a new website dedicated to its internet marketing services. The website promotes all the different kinds of internet marketing and SEO services offered by Radix. The website can be accessed on http://www.online-internet-marketing-seo-services.com/.Internet marketing and SEO is the more recent form of promoting a business and its products and services. Internet marketing most certainly has better potential and reach as compared to traditional marketing forms. As a result, there is a growing… -
Benefits of Hiring Professional SEO Company for Local Businesses
1 May 2012 | 10:58 pmSEO Services IndiaMost business men who have some knowledge about the internet always think it would be very easy and profitable to do Local Search Engine Optimization (SEO) themselves without seeing the need to hire or employ the services of either a professional or an expert search engine optimization consultant or assistant. It is true that it may work out well in some cases but to be frank in most cases it has failed woefully, thereby constituting total injustice for your web business. Note that most businesses have failed due to improper marketing attention, so for this reason always… -
Cheap SEO Services in India to Increase Your ROI
23 Apr 2012 | 11:06 pmSEO Company IndiaIt is a known fact that people want to generate profit by attracting more and more customers. It is the need of businesses to have sound customer base. Until and unless businesses are unable to find the customers they cannot generate business. And in today's world websites are playing a vital role in bringing customers to the businesses. Websites have made it possible for businesses to reach to the potential customers present on the World Wide Web.Each and every business is taking help of websites and various other online tools that can help them build a better customers base… -
Professional SEO Services India for Effective SEO
19 Apr 2012 | 11:10 pmSEO Services ProviderOur SEO India formulates effective search engine optimization campaigns using tarted keywords and advanced techniques. Our professional and modernized SEO services India assists our clients websites in achieving top rankings on major search engines and enhancing traffic to the websites. We specialize in providing utilitarian SEO services India for various websites. Our SEO services in India employs ethical white hat techniques to drive traffic to a website. Our strict adherence to quality services makes us a trusted partner for our offshore clients. Our SEO experts are…
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Netchunks
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Protect your Money by Detecting Email Scams
14 May 2012 | 1:51 pmMost email scams and unwanted solicitations will get filtered out of your inbox in into your SPAM folder before you even see them. Then, of the solicitations that do end up in your inbox you will be able to spot a bunch of them from a mile away, and those you will erase. But scammers are developing more and more sophisticated email scamming methods aimed at convincing you to willingly send them your most sensitive financial information. If you know what to look out for, you Here are a few of the more prevalent email scams to look out for. The Work at Home Scam If you receive an email… -
Top 5 Sites To Download Free Fonts
14 May 2012 | 12:53 pmWhen we were young we were told that writing is an art and only a few people can write in good hand writing but thanks to the latest computer technology. Now anyone can write in a magnanimous way, be it anyone – an MIT professor or a third grade student. All of them can write in a way which is understandable to all. In case uniqueness is the problem, then you would love to know that you can choose your writing style from well over million styles; each one is different from each other. By default, each computer is installed with some hundred fonts but you can obviously download more of them… -
A Google URL Hack For Checking Your True Rankings
14 May 2012 | 12:22 pmIt was a sad day when Scroogle announced that the Scroogle Scraper was being shut down. For those of you who aren’t familiar with the tool, the Scraper made it easy to do a quick search of the top 100 Google rankings without any personalized or localization influence. It was buggy, and had it’s own issues, but it was a good reference tool to have in your SEO toolbox. Now that it’s gone, though, many people need another solution to check pure Google search rankings. Google adjusts the rankings significantly based on your location, search history, and other data that they’ve… -
Top 5 Google Chrome Extensions To Increase Productivity In Blogging
13 May 2012 | 7:18 amIf you are a blogger who wants to save time and increase blogging productivity, and more specifically if you use Google Chrome as your browser, then this article is a must read for you. But you will ask me why? The answer is very simple. In this article I have tried to make a list to the best chrome extensions which can help you save a lot of your valuable time and also increase your blogging productivity. In this article you will find extensions that will enable you save a webpage to read them later at your convenient time, use cloud storage service to access files from any device,… -
Top 4 Highly Successful SEO Marketing Strategies From Expert
10 May 2012 | 6:05 amThere are quite a number of tools which efficiently satisfy SEO marketing however; getting hold of them may pose such a challenge. If you have been facing such kinds of dilemmas then worry no more. Recent trends in SEO marketing have curved a way out for those individuals who desire a successful outcome in their SEO-related ventures. This fact can be well expounded as seen below. What makes a highly-powerful SEO strategy and how are they implemented? This is just but the unlocking question into the mystery of SEO marketing success. Basically, any website or blog expert will tell you that a…
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Medical Marketing with MDWebPro
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10 Ways to Make Visitors Hate your Healthcare Web Design
15 May 2012 | 7:27 amPop-Up Ads: Let’s get the most obvious one out of the way. Pop-ups are seriously annoying. Yes, a pop-up could get you a few new email subscribers, but is that really worth all the traffic you lose when visitors abandon your site in annoyance? Convert site visitors into leads with well-written content and compelling CTAs/offers, not interruptive gimmicks. Automatically Playing Multimedia Content: If someone’s enjoying what they thought was a silent browsing session and they’re bombarded with your theme song or a talking head on a video for which they didn’t press… -
Real-time Facebook Metrics for your Healthcare Social Media
11 May 2012 | 7:00 amThe real-time page insights Facebook announced at its Facebook Marketing Conference Feb. 29 are now live for most pages. Steve Allard of Wise Metrics, says most of the metrics are not actually real-time, but updated every 15 minutes, and most are related to posts on pages, and not the pages themselves. Even so, this is a vast improvement for the metrics available through Insights on your Facebook Page. Here is a full list of the type of metrics now available for your Facebook Page in real time: Page storytellers: The number of people sharing stories about your page Post stories: The number of… -
Doctors, Social Media, and Digital Darwinism: The Basics
9 May 2012 | 7:10 amIn our article, Doctors, Social Media, and Digital Darwinism, we took note of a new book by Brian Solis. In The End of Business as Usual, he explains how society and technology are evolving faster than many companies and medical professionals can adapt. Thus, Digital Darwinism. Brain Solis Solis cautions businesses to embrace and adapt to the digital revolution and prosper or ignore it and die. When it comes to marketing via the Internet, part of your task is to determine what causes prospects to connect and how their social conversations influence your brand. Here are some thoughts from… -
Doctors, Social Media, and Digital Darwinism
8 May 2012 | 7:07 amThe busy world of a medical professional doesn’t leave time to look much further ahead than today’s patient schedule. We at MdWebPro understand this and are constantly looking for ways to keep you abreast of the latest trends in Inbound Internet Marketing and Social Media. A term that is making its way around these days is Digital Darwinism. This speaks to the fact that society and technology are evolving faster than many companies and medical professionals can adapt. When it comes to marketing via the Internet, part of your task is to determine what causes prospects to connect and how… -
Healthcare Social Media Week in Review: May 7, 2012
7 May 2012 | 4:00 pmDan Bowman Why social media, healthcare don’t mix: One doc’s take To be fair and open-minded we’re including this post of one doctor’s voice in the debate over the role of Social Media in Healthcare. Read More. New Healthcare Study Shows Huge Opportunity in Social Media And now some facts about Health Care Social Media we can get behind. “According to a 2011 study by the nonprofit research firm Pew Internet & American Life Project, the third biggest use for the Internet — just behind a general search and checking your email — is searching for online…
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Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
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Wanted: Enterprise Search Gods
15 May 2012 | 12:30 pmLately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam blogs.” Sheesh! It’s times like that that my mind turns to flights of fancy… If I could make Google do whatever I wanted… Well, I can and so can you — just not for the whole Web. We can control… -
Google Penguin for non-SEOs
14 May 2012 | 11:43 pmThey were cute until Google got to 'em If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an update? The engineers at Google constantly tune their search software to provide (hopefully) more accurate results. Most of these tune-ups are pretty small, and go unnoticed by anyone except us hardcore search geeks. They’re like thunderstorms: You… -
SEO & UX – Working together to make your site better
10 May 2012 | 2:57 pmA few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated system in the designing of a site. The second thing I noticed was that SEO really gets a bad rap from the UX and design community. This was really an invaluable experience for me, as I was able to look at both my former job and my current job in a different light. I got to be removed from my instincts as an… -
How to hire an SEO company, 2012 edition
9 May 2012 | 6:34 pmI’ve written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update’s in order: Questionnaire for an SEO agency Start each agency you interview with 10 points. Add or subtract as indicated. Ask yourself: How did this firm get in touch with you? They cold-called or e-mailed you. No. -1 They answered your ad. Sorry, but good SEOs don’t spend their days scouring the internet want ads. Ads are good for comic relief, not smart hiring. -5 You found them. Good. That’s a good start. +1 Can you give me some references? No. Well, duh. -
How to Use Hootsuite and Twitter Lists to Engage Your Audience
8 May 2012 | 11:41 amI remember when I got my first Twitter follower. I was a bright-eyed web surfer with a bushy tail (since birth). @getfree_ebooks3 followed me, and our relationship blossomed. She was beautiful. I would tell her about what I was eating for lunch and other important Twitter issues, and she would suggest nice pieces of malware for my computer to download. I eventually discovered that @getfree_ebooks3 was a spam bot. It was heartbreaking. I realized the truth about Twitter. At that moment, I realized that the best way to create quality relationships on Twitter is to seek out the people in your…
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Greg's Corner
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Backpage.com can’t pretend to fight a war that it keeps alive.
8 May 2012 | 9:05 amThe old expression about money being the root of all evil is no more true than it is today in the offices of Village Voice Media, parent company of backpage.com. By now, it’s pretty much accepted that backpage.com has become the Internet’s defacto marketplace for sex trafficking of both adults and children. Law enforcement officials know it. Prostitutes and pimps know it. And, certainly, the johns who fund this underground world, know it. But despite all the pressure for backpage.com to pull these ads from its site – from police and politicians to activist groups and even those in… -
Social Networks May Provide Connections But Job Boards Showcase Opportunities
10 Apr 2012 | 4:38 pmIt’s no secret that social media sites like Facebook and Twitter have become the Internet’s go-to places for sharing news, milestones and – in this economy – leads on job openings. And certainly any professional who’s been searching for employment in recent years has put together a LinkedIn profile to showcase his or her skills. So where does that leave job boards, such as the one I host on Geebo? Are they destined to fall by the wayside as social networks become the new home for job listings? The short answer to that question is, quite simply, no. In fact, at the recent ERE… -
Keeping the Fight Alive against Online Sex Ads
26 Mar 2012 | 12:48 pmI recently came across a couple of articles in the New York Times that really left me feeling disheartened, kind of frustrated and definitely sad. They both focused on human trafficking trends, specifically the use of online classifieds sites as a forum for luring, pimping and selling young girls into the sex trade. The first, titled “Online Sex Trade Flourishing Despite Efforts to Curb It,” left a sting in me, not just because I’ve been behind many efforts to curb the use of online ad sites for soliciting sexual encounters but more because police seem to have a “love-hate” attitude… -
As Prostitution Persists, Anti-Human Trafficking Activists Look to Root Causes
13 Mar 2012 | 9:06 amAt Geebo, we and our customers come together with shared values and shared goals to create a community. And, like our customers, we’re about more than just the bottom line. We care as much about how we do things as what we do. We like the way it feels to make ethical decisions, and we like being a part of a community that supports us in that. In our last blog post, we wrote about social responsibility and cause-based marketing. We know that many of you are committed to a crime-free internet, which is why you do your selling and buying on Geebo, and why you’ve supported us in removing our… -
Social responsibility: Yes, supporting a cause can be good for business
11 Mar 2012 | 4:13 pmSometimes, change can be good. And I’m starting to understand that advocating for change can also be good for business. As the founder and CEO of Geebo, I’ve made some business decisions in the past that tie more to my ethical and moral beliefs than they do to a bottom line. I’ve written in the past about how being an investor-free company allows me to make decisions that sometimes aren’t necessarily in-line with boosting the bottom line. It wasn’t until I attended a Business Insider Social Summit last month that I came across a group of people who not only advocated for…
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SpunkeBusiness - Online Branding and Marketing for Small Business
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Tips For Using Video To Promote Your Small Business Online
12 May 2012 | 7:11 pmSteve Garfield is an authority on using video in your social media campaigns… here are some tips and a short video by Steve. If you are set up for social media in your small business, you should be integrating video into your routine… it increases the effectively of social media marketing for small business by 70 – 80%. Takeaways from Steve’s video and some Spunky suggestions: The WHY: Video is more compelling than flat text Video is more personal than text Video entices interaction at a greater rate than text Video is quick and immediate to generate (with the right… -
Taking Traditional Business Online – Concerns And Solutions
1 May 2012 | 8:07 amWe liase with small business owners every day here at ‘SpunkeBusiness’ and there are a few recurring questions we encounter… Q “Look, I’ve been putting this Internet stuff off for a while now… I’m really not sure how it’s going to fit….” A. “The ‘Internet stuff’ will fit around your existing business operation. Designate the time you or a staff member can allocate to the online component of your business… then establish a budget and go from there”. Your online marketing budget will determine the nature and breadth of your online campaign (social media,… -
The Future Of Marketing For Small to Medium Traditional Business
19 Apr 2012 | 7:48 amIn case you hadn’t noticed, a marketing revolution has occurred and the landscape for small to medium enterprises (SME’s) has changed forever. SME’s now have the opportunity, if they grasp it, to compete both on a level playing field with their industry leaders and also on a global scale. Why get online? The Internet has made it cost effective to implement online marketing strategies that can have dramatic and long term impact. And this new landscape is not going away… it is here to stay and is thriving. Those who thought Internet marketing and social media were a ‘flash in the… -
Website Showcase Yoga
4 Apr 2012 | 9:49 pm -
Website Showcase Health
4 Apr 2012 | 9:47 pm
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Caffeine Keyboard
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I’m Always Up For Laughing At Myself
11 May 2012 | 12:55 pmThe other night I shot what seemed like a million takes for some Ovaleye video tutorials (stay tuned). Note our Chief Decision Maker, Kathy Nelson and Tech Director, Tracy Nelson laughing in the background. Nonetheless, we not only successfully completed the tutorials and trailers, but we also gained some laughs that our Director of Operations, Jennifer Donogh put this together: Go ahead, laugh, it’s funny. Tell me all about it below -
Today’s Webinar: DIY Website Design Tips
4 May 2012 | 2:12 amToday I will be hosting another free webinar, brought to you by Ovaleye. “DIY Website Design Tips” will teach you my tricks and techniques that you can apply when working on your own website. All of the tools I will be using and showing you are free to use, and available online to anyone. The webinar itself is being presented in Ovaleye’s Web Conferencing room, which is made available for free to website hosting members. You too can host your own online meetings! (find out more here) Today we will cover: Making a banner for your website Choosing a color scheme Making buttons… -
The 5 Most Popular Blog Posts of All Time
17 Apr 2012 | 5:52 amJennifer from Ovaleye recently had a blog post, “My Most Popular Blog Posts and Why“, which inspired me to research my own blog posts to see which have been the most popular. After running some analytics reports I’ve come up with the five most visited blog posts, since my blog’s creation date, and why they are the most popular. The “most popular” posts are blog posts with the most unique page views, the number of comments and social media shares were not a factor. Tracking Your Website’s Traffic: this post is classic Evergreen content, it will be read… -
A Strong Characteristic of Successful Business Owners
8 Mar 2012 | 12:06 pmOver the past few weeks Ovaleye‘s Chief Decision Maker and I have been interviewing some amazing and successful Entrepreneurs on our weekly Small Businesses Do It Better Show (watch the videos at http://ovaleye.tv). After speaking with these small business owners and hearing about their lessons learned, triumphs, and what has enabled them to grow and flourish, there is one thing they all have in common. Every successful business owner has a strong sense of self. When you truly know yourself, what you like and don’t like to do, what you’re good at and what is not your… -
How Your Website Can Get More Traffic From Having a Google+ Profile
21 Feb 2012 | 5:36 pmBy now you’ve heard of Google Plus, but you still may not have create a profile…you should. Think about it this way, Google is the most used search engine and they give priority to their services and those who use them. Not to mention, because Google.com is the most visited website, the sites they own (Google+, You Tube, Picasa, etc.) will naturally have higher search results than others. Take a look at this screenshot below from when I searched for “social media”. There are four areas on this search that would not appear if you did not have a Google+ profile. The…
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Inbound Marketing Agency
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Who get you more business leads Google+ or Pinterest?
11 May 2012 | 2:04 pmSocial Media marketing has influenced the marketing strategies of business organizations online in recent years. Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites. Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business… -
How B2B Marketers can connect to Small Business Owners
8 May 2012 | 8:49 amIn March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of the small business owners said companies made little effort to understand their individual needs and their business. Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. Their time is full stuffed with work and they do not sit behind a computer a whole day long. As they are mostly working their job and are with their… -
Nominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards
4 May 2012 | 8:48 amNominate inBlurbs Blog for the MarketingSherpa Reader’s Choice Awards and get our brand new “Google + For Business Marketing eBook” exclusively before the public launch directly sent into your email box. Simply copy this text and past it into the comment field, hit the green button and you are done. ——————————————————————————— I Nominate http://inblurbs.com/blog/ for the MarketingSherpa Reader’s Choice Awards for these… -
What is the most effective SEO Tactic? Creating Content!
3 May 2012 | 11:54 amA MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%. Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog. Corporate Blogging Blogging gets companies 55% more Traffic and up to 97% more Inbound Links. Companies who blog get 434% more indexed pages in search… -
Video and Social Media on the Rise Say 79% of US Marketing Professionals
25 Apr 2012 | 12:27 pmAn eMarketer study found out that 79% of US marketing professionals said they plan to increase spending on social media marketing and 24% of them said that social media will be the most-used tactic in the ad industry this year. As the number of areas and activities increase marketers are confronted with various platforms and various ways to use and measure those platforms. Marketing tools and automation are the most seen challenges. “In the Marketing Tools Study 2012 from digital marketing technology and services company PointRoll and Kelton Research, US marketing…
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SEO Blog of Link-Assistant.Com
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Mission Performance: 7 Updates That Do Miracles to SEO PowerSuite
15 May 2012 | 8:54 amSeveral months ago, we sat down here at Link-Assistant.Com to discuss how we could make SEO PowerSuite faster and more lightweight. The thing is, when it comes to data volumes, SEO PowerSuite is crazy software: users can check unlimited number of sites, pages, backlinks, keywords and rankings. This unlimited approach is a gorgeous way to go we believe: smarter SEO only comes with the full range of accurate SEO data. At the same time, if you are working with big projects, performance may suffer. With all the coming bells and whistles we're planning to add to SEO PowerSuite feature mix,… -
Google Vs. Naver: Why Can’t Google Dominate Search in Korea?
14 May 2012 | 8:00 amAlthough Google presently holds 83% of the global search market, there are countries that have been consistently slipping out of its grip. One such country is Korea, South Korea to be exact. Ask any Korean what search engine they use, and, most likely, the answer will be... Naver. Naver - the profile Naver (derived from navigate) is currently Korea's number one search engine and accounts for over 70% of the search market there. The search engine was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since. If you haven’t been to Naver's… -
SEO Crash-Test 60: travelhalongbay.com
10 May 2012 | 8:05 amSwitch here to learn more on SEO Crash-Test and submit your website for SEO experts' review. User Experience: Although the website has slightly outdated design and those flickering and glittering bullets that might make your eyes sore, it's easy to use and browse. It takes just a few clicks to find a tour that is right for you and send a booking request. Breadcrumbs would significantly improve the usability of your website. The "Hotels" section should definitely be improved. Why not include more details in the hotels comparison chart? And surely you should find a more elegant solution for the… -
Three-Step Easy Strategy for Conversion-Focused Internal Link Building
7 May 2012 | 10:13 amLooking for the best link building opportunities is every SEO's daily routine, especially after the recent Google update: webmasters need natural links from trusted and relevant websites as never before. As you scavenge the web in search of great links, we'd also like to encourage you to broaden your perspective a bit ... and get the most out of links on your site. Interested? Here's a simple strategy for smart (i.e. conversion-focused) internal link-building with WebSite Auditor we have put together for you: Step 1. Spot your top landing pages Now that Google Analytics is integrated with… -
Don’t Get Hit by Googles Latest Penguin Algo Update!
4 May 2012 | 6:51 amGuess you've already heard the boiling news: Google's latest algo update is sharply changing the SEO landscape! Looks like the said "anti web-spam" update's affecting not only black-hat, but also some legitimate sites. In short, the two aspects under Google's close look now are backlinks and content. And SEO PowerSuite users deserve reassurance: if you follow these tips for your site's links and content, you'll be only gaining in Google rankings. So you can easily avoid being hit by the algo change. Just jump over here to see how to meet Google's new quality standards.
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Email marketing consultancy | Emailmonday
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Bryan Eisenberg on email marketing: “Do massive Segmentation and opt out your list”
10 May 2012 | 5:16 amBryan Eisenberg was one of keynote speakers at the Fusion Marketing Experience. The event had a very impressive line-up with experts from all parts of digital marketing. Bryan shared his e-mail marketing tips: With a presentation on the second day about about one of his favorite topics “Always be testing” (also the name of his book). This time Brian referred to Adwords and Pay per Click testing, see that article here. Email marketing: Do massive segementation I got to speak to Bryan a bit more about e-mail marketing. Bryan has been running his own newsletter for years with over 40.000… -
Mother’s Day: E-mail Marketing to make Mom proud
1 May 2012 | 6:34 amMother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities. Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud. Events and special days as a part of your e-mail marketing calendar First off, it is a great idea to plan your e-mail activities up front using a (e-mail) marketing calendar. This can be as simple as… -
The anatomy of an effective email marketing message
26 Mar 2012 | 8:32 amWhat elements make up an effective email marketing message? In email marketing it is all about the interaction of elements. In this post we walk through the anatomy of an effective email marketing message from head(er) to toe. A recipient of an email marketing message goes through a number of steps beginning with the descision to open that email (or not). Normally you would look at the overall e-mail message, but it is even better to also look at the individual elements and the recipient steps they influence. This allows you to optimize those email elements based on fuction and at the same… -
The essential social media tools for an email marketer
13 Mar 2012 | 5:59 amLast time I wrote about Social media tools and tactics for email marketing. In short: the email strategy and tools available to you determine your success in combining Social media with email marketing. So what type of social media functions are available? Here are some examples of social media functions that are available inside your email marketing tools: Automatically add social widgets and avoid the brick wall Adding social media buttons is the easiest way to promote your social channels in your email and get more overlap with your audience being both email subscribers and fans and… -
Hit or miss? A practical framework to increasing your email Hit Ratio
5 Mar 2012 | 4:56 amDo you know the hit/miss ratio of your e-mailings? The better your email program, the higher your HIT ratio is. But what elements have a real impact on email marketing success? Here are three often overlooked tactics increase Audience Match with your messages and get a better email marketing Hit-Ratio. The missed opportunity of smarter e-mail marketing With all the love in the world we spend a lot of time on content creation and getting the message out there. Without really thinking through if it was the right message in the first place. We all want to hit the bullseye, but what could we…
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dotSearch Blog
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Crumbs! The cookie law is coming…
16 May 2012 | 8:30 amEverybody just chill out. We’ve got the EU cookie law covered for you. Here’s the deal: Changes to PECR came into effect in May 2011, requiring marketers to audit their websites for types of cookies in use, inform visitors that the site is using them, and gain each visitor’s consent for their use. Due to industry concerns about implementing the changes, the Information Commissioner’s Office (ICO) granted a year’s exemption on imposing sanctions for non-compliance. Your time is up as of the end of this month. The bottom line is you’re going to need to implement… -
#emailhuddle May – email automation
16 May 2012 | 5:03 amThe May #emailhuddle is almost upon us. This month, we’ll be discussing email automation – what is means to email marketers in the real world. #emailhuddle was created to provide a platform for knowledge to be shared and somewhere for email marketers at all levels of expertise to get to know one another and share best practice for an hour. This month’s #emailhuddle will be held on Wednesday May 30th at 4pm and discussions will cover the following: TRIGGERS What triggers do you use to automate your campaigns? What is your best trigger tip? Is there any part of email marketing that… -
dotMailer’s latest features
16 May 2012 | 5:01 amSo the development team have been powering through all the thoughts and suggestions in our support forum and here’s the latest round-up of all the updates Brand new drag & drop Image Manager Oh boy – we think you’re going to love what we’ve done to the Image Manager tool in our template editor. Thanks to feedback from dotMailer users, we’ve totally reimagined how images work in dotMailer and given the Image Manager tool a complete makeover. Now you can upload and file multiple images in no time, just by dragging & dropping them. Find images in seconds… -
Google Penguin update – 15 things marketers should be doing now in response
14 May 2012 | 11:45 amA new ripple of change in the world of search marketing came in the form of a Google algorithm update recently; code name Penguin. Other than trying to work out why Google is targeting my favourite creatures, the recurring question on marketers’ lips is ‘what’s changed’? It’s clear that While Panda – Google’s previous update – was more focussed on content quality, Penguin’s aim is to remove spam and ‘unnatural’ rankings. Some of the things that can be deemed spam… Hidden or invisible text – My personal favourite. In the… -
cabbagesandroses.com comes up smelling of….roses of course!
11 May 2012 | 5:11 amCabbages and Roses are a premium quality homeware and women’s clothing retailer based in Chelsea. They identified the need for increased functionality for their online store, and were looking for a new design agency, with fresh ideas. Their previous website platform had limited ecommerce capabilities which restricted what they could be achieved online. Problems included: Limited product order functionality No customer account ability Online ordering was long winded resulting in a low conversion rate We quickly identified that all and more of their desired functionality could be achieved by…
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Starmark » eTips
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Mobile Advertisting Effectiveness
11 May 2012 | 9:44 amWith mobile ad spending on the rise, largely due to the increasing smartphone and tablet usage, so to is the effectiveness of mobile ads which are now beginning to outperform their online display counterparts. Because mobile advertising is relatively new and sometimes an intimidating prospect, it’s most effective when used as a component of an integrated campaign. We’ve provided a few tips to help you develop your plan. Use mobile to increase brand awareness: spreading your message across multiple touch points increases awareness Keep message focused with strong call-to-action: one of the… -
Introduction to Google Analytics Visitors Flow
4 May 2012 | 10:50 amClick to view full size Traffic figures alone really don’t reveal much about what is going on with your website. “Flow Visualization” is a Google Analytics tool that allows you to analyze and optimize traffic flow on your website through graphs. This will help you better optimize your visitor experience by showing the ways that visitors use your website. According to Google, “Nodes are automatically clustered according to an intelligence algorithm that groups together the most likely visitor flow through a site.” The Visitor Flow graph shows where visitors go and how they navigate… -
The Gamification of Marketing
26 Apr 2012 | 8:34 amThe term “gamification” is becoming increasingly popular especially with a little help from Mafia Wars and Farm/Cityville. But these games are just that—games. You log in, play and are rewarded for your participation and achievements. But how do such fundamental game mechanics apply to a marketer, client or consumer? More and more companies are “gamifying” content that is not normally perceived as gaming material to engage and challenge their audiences. Proximity-based mobile applications like Foursquare excel at this and even corporations are joining in the game to create wellness… -
Using Goals in Google Analytics
18 Apr 2012 | 11:00 amEver wonder how people found or interact with your website? Google Analytics (GA) can help. More specifically, setting up goals in GA will help you determine what visitors are doing and if you’re meeting your business objectives as well. Fueled with this data, you can then make decisions to influence online behavior. By setting up a purchase goal, for example, you can see how visitors arrived and what they purchased, plus the overall conversion rate and value, if you assign one. But one of the leading benefits is being able to determine what happened to those who abandoned the cart, so to… -
Perfect Passwords are the First Step to Data Security
11 Apr 2012 | 8:32 amAbout a year ago LinkedIn asked everyone to change their passwords due to a data breach at a completely separate site. How are these related? LinkedIn knows people use the same password for multiple accounts to make it easier to remember. Therefore, a breech at one site leaves other sites vulnerable. While using a different password for every site sounds like a nightmare, there are some things to ease the pain. Password Manager is an app that serves as a “Master key.” Give it one password that you don’t use anywhere else. Once it’s entered, the “keychain” becomes available to all…
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Dempsey Marketing Blog
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Are Your Headlines Pushing Your Ideal Clients Away?
16 May 2012 | 6:00 amWords are important. In real life they’re super important and online they rule supreme. As the first thing someone sees on a website, the words you use can either entice someone to take action, or push them away. Many times the words we use are well meaning, however an easy misintepretaton can quickly turn readers off and send them to the competition. Find out how to easily write powerful headlines and benefit bullets that spur action rather than pushing your potential clients away. I was recently helping an entrepreneur with his website and immediately noticed the following copy… -
SEO Still Tops The Charts For Lead Generation
15 May 2012 | 6:00 amI remember growing up and having the phone ring during dinner. My Mom would run to get it, and a few second later I’d hear the familiar phrase: “We do not take solicitations over the phone.” That happened on a daily basis, sometimes a few times per day. As with every industry cutbacks occur and what was a voice on the other line turned into a computer with a recorded message. I’d try sending the “do not call” signal to the computer by continuously hitting the “0″ button on the phone. That never worked. Between do-not-call lists and consumer… -
Let The Water Boil
14 May 2012 | 6:00 amThe other day I was making some green tea and something struck me. After I filled the pot with water and turned on the heat, I kept checking it. I was checking it every two minutes. And each time I checked it, it didn’t seem any closer to boiling. Finally after some amount of time, it boiled, I took it off the heat, added my tea leaves, and started to brew the tea. How often does this happen to you with your business? I’m as guilty as anyone of having a past project or two where I shut it down before it reached the boiling point. I dove in head first, worked like a mad man, and… -
Week In Review For May 13, 2012
13 May 2012 | 6:00 amIt’s been another excellent week here at Dempsey Marketing full of client work, networking, writing and learning. I had more to share this week as I wrote a post every day of this week. I’m not sure if I’ll keep that up but definitely stay tuned to see. I did have a few big epiphanies which I’ll get into in the coming section. But hey, why wait? Let’s get into it. Books Read And In-Progress Late last week I started and finished The Power of Unpopular by Erika Napoletano. The biggest takeaway from the book was Erika’s advice on being a friend to your clients. This is a different… -
Quick Tip: Using Trackbacks For Relationship Building
12 May 2012 | 6:00 amTrackbacks are a feature of WordPress that let you know someone has linked to a page or post on your WordPress site. You’ll see trackbacks if you link one post to another (good for SEO and time-on-site) or someone on another site links to you. You can use these trackbacks for both relationship building and lead generation. Let’s see how. Relationship Building If someone is linking to your content chances are they like it. This is a great opportunity to strike up a conversation and show thanks by commenting on their post. As an example, recently Chuck Bartok – a regular visitor…
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Denise Wakeman - Online Visibility Expert
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Building Community on Your Blog
9 May 2012 | 11:15 amAre you actively building community on your blog? "Communication leads to community, that is, to understanding, intimacy and mutual valuing." ~ Rollo May ~ Blog community has been on my mind as I developed a webinar for Social Media Biz School and on the same day read a fabulous post by Marcus Sheridan, The Sales Lion, about using blog comments to build community. Initially, I think most bloggers don't consider the value of community building. They're focused on their editorial calendar, the look and feel of their site, developing content and getting it distributed on… -
How to Use Annotations with Out-of-Date YouTube Videos
30 Apr 2012 | 6:53 pmWhile on a webinar with Online Video Expert Lou Bortone, for the Social Media Biz School, a question came up about deleting out-of-date videos. Yes, you can delete your old videos from YouTube, but what if you don't want to? Here's the solution I came up with… [click here if you cannot see the video below] Click here to view the embedded video. Got a YouTube video tip? Post it in the comments and if your tip is a video, include the URL so we can watch your video too! You're reading How to Use Annotations with Out-of-Date YouTube Videos by Denise Wakeman originally posted at… -
5 Awesome Tools for Pinterest Power Users
19 Apr 2012 | 8:39 amAre you a Pinterest Power User? I confess. I'm really getting into Pinterest. While I'm mostly focused on using it as a business tool – to find and share great blogging and marketing content – I do enjoy spending a few minutes a day browsing through the images of food, jewelry and gorgeous places. I also make a conscious effort to go beyond business and share a bit of my personal tastes, what inspires me, where I want to travel, and recommended reading. You probably already know Pinterest is a great fit with blogging (and getting more traffic). And, if you're… -
Top 5 Reasons You Need To Use Pinterest With Your Blog
16 Apr 2012 | 8:29 amThis is a guest post by Jessica Kupferman of Badass Biz. We all know everyone’s been talking about Pinterest – that it’s the fastest growing site on the Internet, that it sends more referral traffic to websites than Twitter now, and, of course, how it’s been storming the social media world. Are there good reasons why you as business bloggers should be paying attention? Below are 5 great reasons why 1. #3 Is Not The Loneliest Number As of March, Pinterest is the number 3 social media website, right after Facebook and then Twitter. What does it mean to be #3? It means… -
Kindle, Amazon and EBooks – Digital Publishing is HOT! [survey]
10 Apr 2012 | 8:44 amNo doubt you know that Digital Publishing is a hot topic. Whenever I host a webinar on Kindle or Nook publishing, or a write a post or mention my down and dirty way to publish your first Kindle ebook, folks go nuts over the information. When I discussed this with my friend and collegue Ellen Britt, she mentioned having a similar experience. So, we decided to explore trend further. We wanted to know how businesses – solo professionals and small business owners – are using digital publishing as a marketing tool for their business. And the Digital Publishing Survey was…
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Internet Wealth Creation
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What’s stopping you from making money online?
10 May 2012 | 1:16 pmI shot this quick video this morning hoping to clear the air on what it really takes to make money online and why you need to prioritize your finances when it comes to making a change. To learn more, visit http://Internetwealthpros.com?t=Blog Please leave any questions in the comment section below and I will be sure to answer them Subscribe to the comments for this post? Share this on del.icio.us Digg this! Share this on Facebook Share this on FriendFeed Add this to Google Bookmarks Share this on LinkedIn Share this on Reddit Stumble upon something good? Share it on StumbleUpon Tweet… -
Are You Struggling To Make Changes In Your Life?
13 Mar 2012 | 6:15 amOne of the things I used to struggle with with was getting out of my comfort zone and changing things that were not serving my life. Any kind of change is met with some kind of resistance, right? Most people set goals too low and guess what? They hit them. Wouldn’t you rather set your goals high and miss? Changing bad habits is tough, however, with small goal setting and taking things one day at a time, anyone can make changes in their life. I just found out that my cholesterol is at 248. For me at 39, that’s high! I work out 4-6 times a week, eat like a king, however my downfall… -
Josh and Kaylee Boxers Rockclimbing Adventure
14 Jan 2012 | 2:42 pmOne of the things I love about being a dad is doing awesome stuff with my kids. Being that Kaylee’s birthday is coming up this week and she had a pass to go indoor Rockclimbing at Extreme Rockclimbing in Suwanee, Georgia, we decided to make a Saturday of it. She was one of the best climbers in the whole place, other then the instructors and had an absolute blast. Subscribe to the comments for this post? Share this on del.icio.us Digg this! Share this on Facebook Share this on FriendFeed Add this to Google Bookmarks Share this on LinkedIn Share this on Reddit Stumble upon… -
A New Years Surprise And An Honor All In One.
3 Jan 2012 | 8:57 amI got a call last Friday from Chris Barany out of the PRO office and he said that I had been chosen to be January’s spotlight member of the month. It was definitely a surprise. Janary "PRO Elite" Spotlight Member of the Month You see, when you do the right things, the right things happen and you get exposure. Most people are afraid to put themselves out there and those are the same people who constantly complain about how broke they are and how their life stinks. Yet, they are unwilling to do anything about it. It’s when you truly decide that you want change and your… -
5 Ways To Explode Your Internet Business In 2012.
29 Dec 2011 | 6:43 amYour Internet Business In 2012 What does it look like? Today I am going to go over 5 ways to reach your goals in 2012. Let’s face it, if you didn’t reach your goals in 2011, you must do some things differently. If you do the same thing you did last year, you’ll produce the same results, right? So let’s switch gears. Get In the Gym I see a lot of people my age (39) that look a lot older. They have beer bellies, wrinkles and quite honestly look like they are 50. Life can be hard on one’s body if you don’t pay attention to it. You have to have…
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Radical Marketer
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What shall be next for Facebook?
24 Apr 2012 | 9:07 amLetter to Mark Zuckerberg: Dear Mark, It is pictures, text and videos that we share and engage around. And as you correctly know our usage of “the always on web” (a.k.a. mobile) is increasing. For pictures (& always on web) Instagram is a good acquisition (don’t forget the pin-boards issue though). For videos the need still exists, I am sure you guys are working on that. However, maybe a more important but an overlooked area is the text. Yes, you did a good acquisition in terms of IP with Friendfeed and nailed the short text. But that was only for short texts. However, to nail texts… -
Best Digital Marketing Events for 2012
5 Dec 2011 | 3:38 amWhich digital marketing events do you find useful? Below, you can find Radical Marketer’s 2012 Top 10 Digital marketing event / seminars: Interactcongress (IAB Europe) Ad-Tech dmexco (IAB EU) DMA Mobile Marketing Day Clikz Events SES iMedia Connection Events SNWF Social Networking/Media World Forum IAB MIXX Conference & Expo The Future of Digital Marketing (e-consultancy) other important Digital marketing events / seminars: ICMA (International Classified Media Association) a4uexpo (IAB EU) Mobile Social Networking Asia Research Showcase on Social Media (IAB EU) Ecommerce Expo… -
The awakening of Bill Gates
7 Oct 2011 | 11:41 amIn the wake of the sad news on death of Steve Jobs, we see love & light from all over the world. Most trending tweets are about Steve Jobs, millions of Facebook profile pictures are changed for the memory of Steve and the social media is writing vigorously on Jobs character, Apple and anything about him (I just saw Madonna publishing her chat with Jobs on her Facebook page). This morning, I was reflecting on what Bill Gates might be thinking on the love that was spread all over the world. I guess Gates might be thinking; “Will I be remembered as Steve Jobs? Will there be this much… -
The bubble blowers & the bubble economy
7 Oct 2011 | 9:46 amWhy do good things always get a bubble in the beginning? Web came with its bubble. Then online advertising, blogs had their bubbles, after that mobile marketing, now it’s time for the social media bubble. But if you look at other things as well, (say Private Equity, Mortgage or whatever you want) there is always a bubble associated with good things. Gartner names these bubbles politely “the hype curve”. Every technology or innovation gets “over hyped” in the beginning. But why are there bubbles always? The answer is simple; First because the landscape of emerging technologies is… -
Steve Jobs & Marketing
5 Oct 2011 | 11:29 pmSteve Jobs who was the number one enabler of Radical Marketing has just died. He was not only the enabler (with products like iPhone & iPad) but also the pioneer of Radical Marketing as can be seen on the 1984 ad. What a sad day for the world and also the marketing world. As reported he is the Edison of our times. “Even people who want to go to heaven, don’t want to die” – Steve Jobs Some great quotes from Steve Jobs; Stay hungry, stay foolish Your time is limited so don’t waste it living someone else’s life. Have the courage to follow your heart…
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Ayantek Blog
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Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing
16 May 2012 | 11:52 amSearch, meet social. Social, meet search. Although this is not a new concept, and we see search results pull up Facebook profiles to click on, or where to find a company on LinkedIn, Google has entered the social networking space and has raised some eyebrows on how they are managing the connection between the social accounts they've acquired, and search results they serve to these users. Google handles about two-thirds of the Internet search requests made in the U.S. while Bing processes less than one-third, including the activity that comes through a partnership with Yahoo, Inc. As a… -
5 Ways to Use Social Media to Redefine Customer Value Proposition
16 May 2012 | 10:42 amThe past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions. Top 5 Takeaways for firms aspiring to educate, engage and sell to… -
White Elephants on the Web
10 May 2012 | 1:46 pmI have experienced directly the baggage that can be associated with an organization’s website, and the resulting organizational inertia to change. How many of you have either joined a new organization, or experienced someone new coming into your organization, and when you (or they) have inquired about making updates/improvements to the organization’s website you are met with eye rolling and a less than enthusiastic response? We have all heard a variety of justifications for living with the website status quo; from cost, time, resources, expertise, competing priorities, the… -
Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing
7 May 2012 | 3:18 pmWhen talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products and services. We recently offered some snack sized options for Facebook social buttons, what they actually do, and how you could work them into your website However, just because Facebook has the largest audience, or you feel… -
Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
30 Apr 2012 | 10:29 amWhen talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Some companies are effectively using social media to their advantage, some are looking to correct an approach that is not working,and others don't know where to begin or are simply afraid of it. In the past, we offered 5 Steps To An Integrated Marketing Strategy, and with social media being part of the marketing mix, there are some simple things you can do to promote sharing and create awareness. Our Driving Social Engagement series aims to…
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Automize
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iTalkFast – Want to Learn 2.5 Times Faster? Here’s how…
26 Apr 2012 | 2:34 pmPhoto taken by Melvin Gaal via Flickr Have you ever been listening to an interview, or a video from a course you just bought, or an audiobook and wish you could go through it twice as fast? There have been studies done that our brains can process information much faster than us humans can talk… so essentially, we’re only using our brains to a fraction of their capacity when we’re learning, listening to an audiobook, watching a video, etc. Basically wasting time and brain power. Not cool. Anyhow, one of our AutoTeleseminar customers, Cory Boatright, created an iphone app… -
Instant Teleseminar Attendance Stats – 5 Most Useful Stats For Your Own Teleseminars
12 Apr 2012 | 4:15 pmWe love teleseminars as a marketing, training, and education tool… which is why we of course created AutoTeleseminar in 2011. But, one thing we’ve found is that too many people using teleseminars in their business don’t really have a solid grasp on their teleseminar call stats. Can you imagine investing a few thousand dollars on a fancy direct mail piece… but have no way to track how well that marketing piece did? Or, no way to be able to tell which part of your direct mail piece works and which part drives people away? Ya, you’d be throwing your marketing… -
Complete Sales Funnel That Produces $24.00 Per Lead – A to Z Funnel Dissection
12 Mar 2012 | 4:22 pmThis Thursday we’re having an Automize Web Clinic with Automize customer Todd Brown where he’ll dissect one of his online sales funnels that produces $24.00 PER LEAD and in great detail show you the entire online sales funnel strategy put into place so you can put them to use in your own business. We’re glad as heck we could get Todd to come on to share in-detail one of his effective online sales funnels. Our Guest Expert: Todd Brown If you don’t already know Todd, he’s well know by “insiders” in the marketing industry and worked along side Rich… -
How To Effectively Outsource – My 3 Biggest “Can’t” Live Without Them Tips
23 Feb 2012 | 4:12 pmSo, you’re an entrepreneur and you have too damn much stuff on your plate and you realize you need to hand stuff off to other people. Awesome! This post will show you how to not end up crying like a 3 year old after hiring outsourced / remote workers (ask me how I know . You’ll wish you would have done it earlier So… you’ve never really known how to effectively outsource the right way? You need to make this decision… Do you hire an in-house employee full or part-time? Do you find an outsourced person… in the states or overseas doesn’t really matter… -
GoToWebinar SMS Reminders – Quick easy, cheap way to send text message reminders for your Webinars
18 Feb 2012 | 12:02 pmHey there Automizers! We’ve been getting questions in from our subscribers and members about how some of the big guys are sending out GoToWebinar sms / text message reminders with their GoToWebinar webinars. So, we’re spillin’ the beans Both us and our clients run quite a bit of webinars and teleseminars for our businesses. Why? Frankly its the best way to really engage people as close to a personal face-to-face selling situation over the internet as possible. It really opens up your market from a local market to a global market. But, one issue is how to increase webinar…
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The Essential Marketer
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How Connections Drive Social Media Engagement
6 May 2012 | 11:32 amIn a recent post titled “Three Pillars Of Social Media Engagement Strategy,” Sameer Khan, highlighted the three critical components of a solid social media engagement strategy: campaigns, content and connections. Each of these components together is mandatory for a successful engagement through social media channels. In this post, we will dive deeper into the connections component and identify the “who” to effectively build your connections and strengthen your brand. When looking at the connections you currently have and the connections you want to build, ask yourself who are the… -
Why it’s important to also use consumer media when targeting B2B customers
29 Dec 2011 | 11:56 pmMany marketers today define themselves to be in one of two categories; either you are a B2C marketer or a B2B marketer. First things first, what’s the difference? According to Answers.com: “B2C is an abbreviated term for business to consumer marketing. Business to consumer marketing is when a business markets products to a consumer market. A consumer is a buyer of products that are not business related.” “B2B is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other… -
When targeting B2B prospects, whom are you selling to?
8 Dec 2011 | 2:50 pmFirst, let me throw out a disclaimer in that I am speaking from my experience and am gearing this towards my industry and that it’s best to take my advice and mold it to fit your companies strategies and target market. When thinking of B2B, the first question that comes to mind is how big is the business that I am selling to and who does what. Meaning what role does each stakeholder have in that company and who makes decisions? So, let’s break it down further and look at the specific questions to ask when targeting B2B prospects. Question Set 1 – What do I know about the company… -
Your LinkedIn profile, why is it important to…
1 Dec 2011 | 12:18 amWith every social media profile, there are always some key things that are important to have. But let’s be honest, not everyone has accepted these “important things to have”. For example, you need to have a profile picture. I’ve heard the comment “well, my resume doesn’t have my picture so why should my profile/resume on LinkedIn need a picture.” This is not only my best practice; it’s everyone’s best practice. So you just need to give in and add a photo to your profile. As mentioned in my previous post Social Marketing Best Practices, you need to identify what is important… -
Social Marketing Best Practices
26 Nov 2011 | 4:52 pmIdentifying Social Marketing Best Practices is a must for all marketers (B2B and B2C), but don’t just take what you read for verbatim. What really is a best practice? Wikipedia definition: A best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. In addition, a “best” practice can evolve to become better as improvements are discovered. The most important part of that definition is that “a ‘best’ practice can evolve to become better as improvements are…
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Social Media Marketing Plus
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Attorney Internet Marketing SEO Blueprint
1 May 2012 | 4:07 pmThis is a How To tutorial for setting up an Attorney Internet Marketing SEO campaign. It doesn’t matter if your firm trying to get your site ranked at the top of Google for your target keyword + target city (i.e.) Sacramento Bankruptcy Attorney or if you’re a Plumber trying to accomplish the same thing (i.e.) [...] -
Social Shares is becoming the New SEO
21 Feb 2012 | 8:38 pmAs Social Shares become the New SEO, its more important than ever that you see and be seen on the social networks your Customers and Prospects are using. If you do this right, you can more quickly and effectively and efficiently engage your target audience with your (USP) unique selling proposition. First things First The [...] -
Quora Social Network
17 Jan 2012 | 11:05 amQuora is an Online social network that links individuals based on their interests, acquaintanceship or other factors and allow them to communicate using the Internet. Neil Ferree This image links to my personal profile on Quora. I use my real name, Neil Ferree versus one of my websites because of the web 2.0 link wheel connection I [...] -
Content Marketing feat. PostRank Visibli Pinterest Buffer Scoop.it Google+
2 Jan 2012 | 10:54 pmContent Marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. For the past few months, I’ve been experimenting with a variety of content marketing tools, apps and processes to identify and curate quality content, syndicate this content [...] -
Geo-Press Plug-in
15 Nov 2011 | 12:41 pmWhy install the Geo-Press Plug-in? There are a few very good reasons why you want to install and use the Geo-Press Plug-in on your WordPress website. The Geo-Press Plug-in is fast, efficient, complete and it works. What the Geo-Press Plug-in Does It will create a geo sitemap and save it to the root directory and ping [...]
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Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing
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How To Add Facebook Events & Birthdays To Your Google Calendar
23 Apr 2012 | 3:47 pmWhether it’s for business or pleasure having access to all your facebook events & birthday data on your google calendar is very convenient. Instead of having to search through Google & Facebook to get all the information its all in one place & easily accessible from Desktop, Tablet or Smart Phone. So here’s how to do it: Step 1. Log into your facebook account & click events on the left hand side & click the little search box beside create event on the top left. Step 2. Click export events & copy the webcal link & paste it to notepad for the time being. -
Instant Local Traffic Review
16 Mar 2012 | 11:41 amInstant Local Traffic is the latest product from Ryan Deiss, someone who I’ve come to respect & trust very much. I credit a lot of his information with the success of my business Cliq Media & Marketing This latest course is all about getting local marketing clients & creating a local marketing business. The course primarily focuses not only on exactly how to get clients but also how you can best help them. So even if your online marketing experience is limited, after going through this course you will be a lot more knowledgeable about it & you will certainly be… -
The Best WordPress Shopping Cart. A WordPress Shopping Cart Review
1 Feb 2012 | 10:28 amWordPress is a great platform. This blog is built on it & I use it for a lot of my clients because many of them are not be very tech savvy and wordpress is very easy for them to use & makes it easy for them to add content to their sites. Not only that but it’s great for search engine optimization & really easy to optimize. The one problem is ecommerce. WordPress wasn’t really designed to be a platform to build big ecommerce stores on. When I was building my first ecommerce site for a client I researched lots of different wordpress shopping cart plugins but noting I… -
Rep Mogul (Reputation Mogul) Product Review
22 Dec 2011 | 5:19 amIf you’re in the local marketing sector you’ll know you’re in a pretty high demand area of business at the moment, particularly given the current state of the economy. Whether your just starting out or already have a reputable business establish here’s a new income stream you can add to your business. It’s called Reputation Management. Protecting a clients reputation online is big business. Just a few bad reviews or some lies can screw up an entire business. Think about it, if you’ve ever been on tripadvisor or yelp & even though a business had mostly… -
The 10 Best Google Chrome Extensions for Online Marketers
24 Nov 2011 | 3:22 pmWith the speed and versatility of Google’s Chrome browser you can now have quite a few more extensions and still have your computer humming along at maximum efficiency. The ChromeWebStore is full of great plug-ins to make your life as an Online Marketer easier. Below are the top 10 that you shouldn’t live without. Of course, I will say that each marketer specializes in a particular piece of the trade. So all of these plug-ins might not fit the idea tool set for each person, but if you are a jack-of-all-trades kind of marketer like myself, you’ll see the value in each one. …
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Renee Aquino | Social Media Consultant
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Incorporate Facebook Page Contest and Giveaways
2 May 2012 | 11:00 amIn this day and age, many businesses are jumping on the social media bandwagon. This makes it that much more important to stand out in your marketing efforts. With so much competition out there, you want the buyers to take notice of your company. This article will provide some valuable tips that can allow you [...] -
Social Media Starter Kit For Your Small Business
25 Apr 2012 | 11:00 amMarketing your business through social media is quickly becoming a necessity rather than an option. If you’d like to see how this can positively affect your business, keep reading for great ideas on how you can utilize these online platforms to market and advertise your company, product or business. Send Invites Invite everyone you know [...] -
Optimize Your Email Marketing Success!
18 Apr 2012 | 11:00 amEmail marketing is a powerful tool in today’s tech oriented, internet-based world. It can be used to interact with a customer base to increase profits, as well as gain new customers. As powerful as the tool is, it can be easily misused. There is a very thin line between email marketing and spam. Luckily, the [...] -
6 Great Tips For Running Your Own Blog
11 Apr 2012 | 10:00 amThe world wide web has forever changed humanity and the way people communicate with one another. Blogs allow people to voice their opinion on subject matters and to build an online audience through. If blogging seems like something that is interesting to you then keep on reading and see how it can change your life. [...] -
4 Tips To Help You Meet Your Social Media Marketing Goals
4 Apr 2012 | 11:00 amNo matter who you are or what you do, the benefits that social media sites offer are impossible to ignore. The most popular sites have millions and millions of users, and new people are signing up each day. In this article, you’ll find some in-depth advice that will help you utilize the full power of social media. [...]
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Omar Kattan - New Age AdMan
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Penalised by Penguin? Here’s What to Do
11 May 2012 | 3:54 am[caption id="attachment_4698" align="alignright" width="375" caption="Picture owner: http://lunchboxmonkey.deviantart.com/"][/caption] If your site has been hit by the Read more.. -
Owning The Moment: FoodBeats.com by Lurpak®
5 May 2012 | 7:01 pmEvery once in a while a great advertising idea is born. It manages to cut through the clutter and gets to the heart of consumers needs, wants and aspirations. The best advertising ideas and campaigns are the ones that helped brands "own a moment". In the past these advertising campaigns were largely confined to TV, radio and/or press. Great exa... Read more.. -
Viral Advertising: The Minute Guide
29 Apr 2012 | 4:10 amWith the rise of social media, connections between consumers have never been more valuable. The sharing of articles, videos, photos, and other content has been heralded as one of the best and most successful methods of getting attention for your business. Vira... Read more.. -
HOW TO: Win Friends and (Pin)fluence People [TIPS]
23 Apr 2012 | 12:40 pmI've been on Pinterest for over 3 months now and must say, I'm hooked. During this time I've picked up a few tips that I'd like to share with you. Before you proceed however, and if you haven't already, read my Read more.. -
5 eCommerce Website Design Don’ts [TIPS]
8 Apr 2012 | 6:35 ameCommerce website design is not just about setting up a front-end point of sale shop. Advertising, search optimisation and inbound marketing efforts may deliver visitors, but your website has to be usable enough for them to convert. The fundamentals of design a... Read more..
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Domino Theory
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Web Site SEO in 2012
14 May 2012 | 10:22 amWeb Site SEO is the First Step to a Successful Web Effort Even the least marketing savvy business executive acknowledges the need to develop a web site. In today’s quickly changing world of online marketing. Fewer understand what a web site needs in order to get found and contribute ti a company’s business success. A … Continue reading » -
Why Your Social Media Marketing Isn’t Working
4 May 2012 | 11:44 amSocial Media Marketing Doesn’t Work for Most Companies. As more and more businesses jump on the social media wagon, many are seeing a disappointing lack of results. Could it be that social media marketing isn’t all it’s cracked up to be? Or is it that most businesses have yet to grasp how to successfully use social media … Continue reading » -
The Domino Theory of Marketing
1 May 2012 | 11:41 amThe Domino Theory of Marketing The idea of the Domino Theory is that taking a first step can set in place a series of events culminating in a big result. As dominoes placed on end knock each other in succession, all of the dominoes fall due to the energy transferred by each impact. Like tipping over … Continue reading » -
What’s Your Telephone Strategy?
27 Apr 2012 | 11:09 amDo you have a telephone strategy? I’m sure most readers will respond with a, “Huh?” But think about it, you use your telephone every day in business. Do you have a strategy as to how you are using your phone to grow your business? How much time each day do you dedicate to it? How … Continue reading » -
Why I Blog and Why You Should, Too
25 Apr 2012 | 11:14 amBlogging is for Business! We continually hear reasons from our clients why they can’t blog. You’ve probably heard or said them yourself, “I don’t have time to blog,” “Who would read it?,” “It won’t work in my industry,” and “My business is too small to make an impact by blogging.” Our answer? If expertise and experience are … Continue reading »
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BolderImage Blog
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Online Brand Reputation
11 May 2012 | 3:58 pmYour brands online reputation is critical to the success of your business. Here are four simple methods to monitor what consumers are saying about you and your business online. -
4 Strategies to Build Website Traffic
27 Apr 2012 | 2:08 pmJust developing a website isnt enough anymore. Here are four strategies to help build your online audience. -
Facebook and Instagram - How the Duo Benefits You
12 Apr 2012 | 3:15 pmWith a recent acquisition Facebook and Instagram are now one in the same. Luckily, they arent the only ones benefiting. Its a win-win-win for Facebook, Instagram, and business advertising on Facebook. -
4 Benefits of CMS
29 Mar 2012 | 9:31 amContent management systems allow businesses to take control of their websites, make updates simply and affordably, as well as collaborate as a team on website changes. -
Local Search Marketing
15 Mar 2012 | 4:31 pmLocal search is an ever-growing player in your online marketing mix. Use these five tips to make sure you are on the Google map.
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Internet Marketing Case Studies
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Which Facebook MLM Ad Got The Highest CTR?
4 May 2012 | 11:30 amThe team from StraightForward Interactive ran the six ads below on Facebook to promote a multi-level marketing (MLM) opportunity to women. The ads below were targeted to women who had indicated on Facebook that they liked “Silpada” and other related keywords. (Silpada is another MLM for women) Can you guess which ad got the highest [...] -
Which Education Ad Converted Best On Adwords?
4 May 2012 | 11:10 amThese ads below were run on Google Adwords as part of a campaign for a university in India that was collecting leads for their BBA (Bachelor Of Business Administration) program. A conversion was counted when a visitor submitted their contact information into a form on the university’s website. This campaign was designed & managed by [...] -
Which Text Ad For A Car Dealership Got The Highest CTR?
25 Apr 2012 | 11:21 amThe team from StraightForward Interactive ran these four ads on Google Adwords (Search Network) as part of a campaign promoting a car dealership. The ads were all part of the same ad group and targeted keywords related to used cars. Which ad do you think got the highest CTR? Vote below to find out! These [...] -
Which Facebook Gaming Ad Got The Highest CTR?
13 Mar 2012 | 11:36 pmThe team at CrazyCTR.com ran the 8 ads below on Facebook to promote an online game called “Eden Eternal”. These ads were targeted to American males aged 18 and under. The campaign also used keyword targeting to reach people who were interested in online games. Can you guess which ad got the highest CTR? Vote [...] -
Did Animation Improve The CTRs Of These 300×50 Mobile Banners?
24 Feb 2012 | 2:50 pmThese 300×50 banners were targeted to Android phones only, and were run on ONE mobile website as part of a campaign attempting to determine the effect of animation on CTR. The campaign was promoting a weight loss offer. Which ad do you think got the highest CTR? Vote below to find out the answer… Note: [...]
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e-marketingassociates.com
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Social Trip-Planning Site Trippy Makes Favorable Updates
16 May 2012 | 11:44 amIf you are a frequent traveler or simply enjoy traveling from time to time and you haven’t visited travel-planning website Trippy yet, you’re missing out! Trippy is laid out similarly to Pinterest but its focus is on travel and trip-planning. Instead of “pinning” recipes or fashions, users post photos of their different experiences while on vacations. The site is integrated with Facebook and the idea is that when you are planning your trip itinerary, you can use the website to get recommendations and ideas from your friends instead of reading arbitrary reviews from strangers. I… -
Bing Tackles Social Search with New Redesign
11 May 2012 | 7:00 amGoogle’s Search plus Your World is finally getting some competition. Yesterday, Bing announced plans for its own redesign; one aimed to match or even surpass Google’s recent update. Not surprisingly, Bing is focusing on social search with a slogan of “Spend Less Time Searching, More Time Doing.” The redesign adds a right-hand column that includes “people” results from social networks Facebook, Twitter, Google+, Quora and LinkedIn. While you’re searching, you can even ask questions on your favorite social network without even leaving Bing. You can also add links from your Bing… -
Hotels and Social Media: Agency or DIY?
9 May 2012 | 4:18 pmIf you manage or are in a position of power at a hotel, it is probably up to you to decide how to manage your hotel’s social media channels. In all reality, it takes a lot more time and effort than you probably think. To do it right takes constant monitoring, updating, responding, tweeting, posting, tagging…the list goes on! To take that on all while running an entire property would be quite a feat. Hiring an agency or marketing team to flourish your social media presence is a viable option, along with doing it yourself, but neither is without its pros and cons. Hire outside The best… -
I Tune In But Don’t Check In And Here’s Why
4 May 2012 | 7:00 amI’m a big fan of entertainment and social media themselves, so you’d think I’d be all about the entertainment-based applications. But before doing research for this post, I’d hardly even peeked at GetGlue’s website. Of course I’ve heard of all the options, but I’ve never felt compelled to use the services. After trying them out, I’m still not enthused – except, perhaps for one. Here are my thoughts in more detail… Miso Miso is more content-based than its competitors. It offers plotlines, slideshows, polls and discussions on the television shows you’re watching. So… -
Social Networking Online Protection Act Seeks to Protect Privacy
2 May 2012 | 7:00 amEarlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords. The candidates weren’t required to give such information, but were likely not considered for the positions if they declined. Rightfully so, there was much backlash over this invasion of privacy. Since then, Maryland has become the first state to pass a bill banning employers from this shady tactic, and now, the Social Networking Online Protection Act has been introduced on a national level. The bill was introduced Friday by Democratic…
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goldwebtraffic.com
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10 Most Important Advantages of Mobile Marketing
15 May 2012 | 4:04 am“advantages of mobile marketing” Almost all mobile users today have smart phones. You can see people busy accessing the Internet or watching videos using their smart phones. There is a faster percentage of people using the phone to interact with the web than from people using their computers. If you are a website owner, now is the right time to implement mobile website marketing. It is the concept of making your website mobile phone friendly. And then using your mobile website to interact with them. Here are the 10 most important advantages of mobile marketing:… -
Do I need a mobile website?
30 Apr 2012 | 5:54 amMobile websites are gaining acceptance, but "Do I need a mobile website right now?". As more and more individuals utilize their own mobile phones and PDAs to view the internet when they cannot take some time to sit down at the table with a Laptop or computer, mobile websites ensure it is effortless to do so. Listed below are four good reasons why, as a business owner, you should consider creating a mobile internet site. Four Reasons to Create a Mobile Website 1. Develop mobile phone visitors. Increasingly more individuals are using their cellular devices to view the internet. The… -
The Benefits Of Mobile Websites
26 Apr 2012 | 5:42 amThe longer an online business waits to build a mobile website, the furtherbehind their competitors they are going to be, and the more quickly they’re going to need to play catch up. Smartphones and tablet devices are only becoming more popular and much more easily accessible. Though it’s not just the indisputable fact that millions of Internet users currently access sites using their cell phones every day. The ubiquity of the innovative breed of web-browsing is cause alone to build a mobile website, but there are way more particular reasons to take action. Searchability and… -
The Reasons You Need Small Business Search Engine Optimisation Specialists For Your Website
23 Apr 2012 | 4:25 amHave you been struggling to get visitors to your website? SEO is all about helping your website to rank better in Google and other search engines. Even though the specific formulas or algorithms remain a closely guarded secret, small business search engine optimisation specialists have examined this subject matter over time and have learned what must be done to help make your web site rank well in the engines. On Page SEO Step one in getting a boost in traffic from search engines like Google is to make certain that your own site is put together as it should be. For a start, you… -
RSS feeds tools for website builders
19 Apr 2012 | 3:17 amThe modern day Online technologies provide more and more opportunities to help drive traffic to a blog or website and earn money online. The technological process is constantly developing and there is a rising trend in choosing to work from home among those who are in need of extra cash flow. Obviously Online marketing is among the most mentioned issues discussed on the online forums and frequently used terms for searches. Internet marketing industry is growing year after year and already has countless systems available for everyone who is eager to try themself in e-commerce or online…
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New Affiliate Marketing Tips
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SMX Advanced Workshops June 7th - Spots Still Available
16 May 2012 | 10:53 amWorkshop Lineup: International Search, In-house SEO, AdWords, SEO Training, Local Search and Facebook Marketing Take a deep dive into international or local search, SEO, AdWords, Facebook marketing or In-house SEO, all taught by renowned experts in their fields. Join us June 7th at the Bell Harbor International Conference Center in Seattle for one of our six intensive workshops. Here is a little information about each, provided by the workshop leaders themselves: Advanced AdWords Training: Paid search is key to digital marketing. Join certified AdWords trainer Brad Geddes for a full day of… -
100 Abandoned Cart Strategies Examined. Read the results
16 May 2012 | 10:37 amSolve Your Abandoned Cart Problem. Read the white paper What You Can Do About Abandoned Carts All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To capture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back. For this white paper, we examined the carting experience and follow-up… -
White Paper: Cross-Channel Marketing in the Age of the Customer
14 May 2012 | 5:22 pmClicking with Customers through a Fluid Lifecycle White Paper: Clicking with Customers through a Fluid Lifecycle Marketers continue to experience profound new challenges as buyers bring new demands to sellers. Customers are in control of where and how they engage and they expect intelligent, real-time conversations across all channels. Cross-channel marketing helps marketers to understand individual customer's interests and requirements, and achieve unprecedented levels of personalization, relevance, cost-efficiency, and effectiveness. In this white paper you will learn: The broader… -
SEO Tips "on page" for your website
10 May 2012 | 7:53 amReady! My website is finished! Now just wait for new users to find my web site and make requests for quotes to purchase my product and services.It could be so easy, but it is actually a bit more complexed!Having a website does not guarantee that people will find it on the internet. Today, an increasing number of companies have a website, which complicates the task of getting out among its competitors.Search engines have emerged with the mission to organize the web content so that users can find the desired information. Depending on the platform your website is designed upon and how their… -
Use A Blog To Improve Your Position
10 May 2012 | 7:16 amDo not know what to do to increase visitors to your sites for organic results from Google, Yahoo or Bing? Add a blog to your digital marketing strategy this can strengthen your website, helping your SEO work and improving your digital presence. When you use a blog on your website, every post added a new page is created, and the optimization of posts you gain more and more content and relevance to the search engines.Using frequent posts on your blog the chances of your website appearing in organic search engine results greatly increases.Remember To Have Some Kind Of Strategy When You Use Blogs…
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InboxVision Blog
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11 tips for Better Email Marketing Practise
15 May 2012 | 8:19 amFrom Start To Finish There are many pitfalls which could land your email in the trash. Today’s post takes a broad look at how to produce more effective emails, from start to finish and beyond. For emails that we think are really great have a look at our “Email Design Hall of Fame 2012” as well. At sign up: #1 Clearly communicate your privacy policy. Some customers may not give their email address if there is a chance you will sell it. If this is not part of your policy let them know! What and How to send: #2 Don’t overdo it; Send a FEW relevant emails to specific customer… -
Email Gallery Design of the Month – April
11 May 2012 | 9:59 amPlay.com wins the InboxVision Email Gallery Design of the Month Award I chose this Play.com email because of its simplicity in quickly getting to the point. The content of the email is an excellent example of a clear and direct call-to-action – Shop now. The subject line was: “1 DAY ONLY DEALS – must end midnight! Hurry before it’s too late!” Why not submit one of your own email designs to info@InboxVision.com – be heard and join the InboxVision community – make sure you vote on this week’s email examples!I selected this email from InboxVision’s “be… -
Email Gallery Design of the Week
11 May 2012 | 6:43 amCompassion UK Chrisitian Child Development wins the InboxVision Email Gallery Design of the Week Award (Controversially) This Compassion UK email is an excellent example of how to hit all bases in terms of design, well… pretty much! Unfortunately this email hasn’t been optimised for all browsers and has been received disjointed due to border settings on the linked images and setting correct widths for tables, let’s look at the top 6 reasons that made it this week’s winner: Great email template design layout: This email has a strong structure. There are clear distinctions between… -
How to write better subject lines
10 May 2012 | 4:05 amMake sure your subject lines get read The email subject line is vitally important. It’s the front door – it’s the place where readers are encouraged to “enter in” and read the email (or not with some poorly-written subject lines!). Here are 8 Top Tips to make your subject line better. For B2C and B2B subject line inspiration try InboxVision free for 14 days. 8 Top Tips for better subject lines* #1 Test for bad words: Over 35% of spam is detected from email subject lines because of spam trigger words. Free, sex, video, trial, sample, mortgage. Just say no. -
Online Email Testing Essentials
9 May 2012 | 11:00 amTesting for Maximum Marketing Response Success We’ve chosen this Great info-graphic to highlight the importance of the five top things to test for online. Today we will just our focus on the email sign up form and the email… Email Campaign template Sign up Newsletter Forms Headlines: Try out different headlines on your signup forms and test their effect on signup rates. Wording of the Text: Confusing or poorly worded field text can discourage visitors from filling them out. Placement of Field Text: The position of the field text relative to the input box can affect form…
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Zoober Inbound Marketing Blog
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Is online copywriting a business risk or a business asset?
15 May 2012 | 4:35 amOnline copywriting: business risk or business asset? Everyone’s online these days. The statistics show that we’re all using the internet to browse, buy and connect with businesses. This would suggest that online copywriting could only ever be a business asset. But there are several reasons why this isn’t always the case: Online copywriting can drain your business If your online copywriting comes without a long-term plan, it could be a drain on your resources rather than an asset. Untargeted seo content will only work in a piecemeal way in connecting with your customers. It… -
Being Connected: A Cultural Revolution or Technology Evolution? [Infographic]
11 May 2012 | 5:39 amThe infographic takeaway for most is that if you have not yet adopted a cell phone or smart phone, you are in danger of losing connection with tomorrow's culture. However, for inbound marketers the takeaway is simple: Mobile marketing is no longer a luxury, but rather, a requirement. -
Three copywriting tips every business needs to know
10 May 2012 | 5:31 amUsing content to market your business? Want your content to create results and help boost your company’s performance? Here are three copywriting tips you’ll want to know: 1. Insight creates better content It’s tempting to ask your copywriter to quickly create content to fill that gap on your website or your blog. But this creates content with a limited shelf life and low commercial value. Create content that drives sales and leads by planning it within a wider inbound marketing strategy. 2. Use copywriting to focus on the buy rather than the sell This may sound strange, but… -
What’s wrong with SEO copywriting
8 May 2012 | 4:27 amSEO copywriting is popular right now. No wonder, when you consider the impact of targeted content on search engine rankings and the growing value of well crafted content in general. But there is something wrong with SEO copywriting. Something that stops many companies from gaining the kinds of results they want from their SEO. Here’s what it is: The mystery of the missing strategy SEO copywriting often comes without a strategy. A one-off approach to gathering keywords and building them into content does not make a strategy. But SEO copywriting as part of a wider inbound marketing… -
Welcome to Kate Wilsson
6 May 2012 | 5:17 amGuest Blogger I'd like to welcome Kate Wilsson who will be a contributor to our blog.
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Chris Carpenter Blog
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How to Build Self-Discipline and How to Minimize Your Need For It
14 May 2012 | 11:24 amSelf Discipline … So often we will fudge on our diet and eat things we shouldn’t. We say we are going to do something around the house and it hasn’t been done for months since we first mentioned it. When we work, we might eliminate distractions like social media, and promise ourselves not to check email until noon. Yet we find ourselves compulsively checking our inbox every 30 minutes. Ali Hale wrote an excellent article on dumblittleman.com about how lacking self discipline feels and how we can teach ourselves discipline in our lives. Ali also writes the blog… -
My Alaska 2012 Heli Skiing Trip – A Rollercoaster of Emotions
1 May 2012 | 9:42 amAlaska Heli Skiing Please watch the video above in full screen, otherwise the riders look tiny on the big mountains. This video is a quick edit I made of our April 2012 Alaska heli skiing trip. I wasn’t going to make a video this year because I really don’t like editing. It is so tedious and is a painstaking process. But I received several emails asking me to post an action video from AK. So I did. I set aside 5 hours to do it. The video could be much better. With 10 more hours I could cut the video in half and greatly improve it. But it is too painful to edit for that long. So this will… -
Alaska Prize Giveaway
24 Apr 2012 | 4:39 amAlaska Prize Giveaway It’s been a little while since I last posted a blog post. Here’s why… I’m up in Alaska right now. Been here for about 10 days. Came up here for some helicopter-skiing. I’ll post an action video soon showing some of our skiing and riding. Today is a down day. It is raining down low and snowing up in the mountains. We can only fly the helicopters on blue sky days, so when it is snowing we don’t go heli-skiing. During our down days I’ve been hanging out with some amazing people that live here. Mostly fisherman. They have a really unique setup. They work about… -
How To Stop Procrastinating – Don’t Read this Later
27 Mar 2012 | 9:11 amStop Procrastinating … I’m finally back home in Mexico. That was a long trip, two and a half months away from home. That’s too long! Anyway, since I have been home I have found it hard to do my fitness training. I usually do it every other day. But lately I have been procrastinating my fitness training and then something always comes up and I end up not doing it. I did some research on how to stop procrastination. I found a bunch of different tips on how to stop procrastinating. I’d like to share one which has been working for me, with you now. How to stop… -
The Most Awesome Marketing Strategy Ever
16 Mar 2012 | 8:24 amLook how mesmerized we are by his passion and knowledge Marketing Strategy Revealed … We just returned to Argentina from our Chile surf trip. Wow, what an awesome trip. Great waves, great wines, great people. Driving back from Chile we stopped in southern Argentina, in “El Bolson” in Patagonia for a couple days. I learned a great marketing lesson that I would like to share with you. This could be the most powerful marketing strategy ever … While we were exploring high up in the mountains, deep in a pine forest we saw a sign for a Rock Museum. The sign…
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Dot Com Secrets Local Gulf Coast
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Why Does Writing Content Matter for Small Businesses?
10 May 2012 | 1:17 pmThis morning I was sitting on my porch thinking about the new lawn company I hired the other day. Within a few days some young workers came out and cut the grass, trimmed the edges (though not as well as I would have liked), cleaned up and quickly left before I could even interact with them. It’s a problem I see with a lot of businesses – not necessarily the edging issue but the lack of interaction. I hired a company, had people do the work, but never exchanged dialogue outside of hiring their service. How many customers do you have where you offer minimal engagement outside of the… -
The Benefits of Video Marketing for Alabama Businesses
7 May 2012 | 8:00 amVideo Marketing, The New Frontier Well, video marketing isn’t exactly “new”, but it is a growing frontier that’s gaining a lot of steam with digital marketing. If you’re sitting there trying to figure out the next step of your marketing strategy on the web, you’d do well to heed the benefits of video marketing campaign. Did you know that 40% of consumers watch videos in a week? The benefits of creating video as part of your marketing campaign are endless, but there are a few key points that shatter any excuses you may have, or barriers you’ve up to… -
Top 5 Reasons Why Your Business Needs Social Media Marketing
27 Apr 2012 | 11:30 amConsider the scale of social media today, and the fact that Google+ has already garnered more than 90 million members in a few short months, and you can start to see a case for putting your business into the heart of social media. Are your customers using social media? Are there B2B customers using LinkedIn? Do you have B2C customers milling about on Facebook? More than likely, no matter how obscure your vertical is. The fact remains though that there are other reasons you should focus on social media marketing besides the customers that may be there. There are a lot of other reasons… -
How Does Google Search Work Anyway?
25 Apr 2012 | 10:01 amUnless you’ve taken the time to really do your homework, and you’re over-the-top savvy when it comes to SEO, then you’re probably like most business owners: You don’t fully understand how the Google search algorithm works, and how it ranks websites. This week, Google’s head of web spam, Matt Cutts, created a video detailing how Google search works. The video was in response to a question Matt received in the Google Webmaster Help Forum Hi Matt, could you please explain how Google’s ranking and website evaluation process works starting with the crawling and analysis of a… -
The Small Business SEO Roadmap for Local Search Domination
21 Apr 2012 | 9:05 amIt makes sense that if a local business wants to dominate locally, then they need to create a localized strategy. A broad online campaign won’t deliver the same results on a local level. You need to get hyper-focused on your digital marketing strategy for local SEO. Now more than ever, consumers and clients – your target audience – are turning to the web over other mediums in order to obtain information on local businesses and sales. According to TMP and ComScore a massive 83% of local search users contacted businesses offline, with 46% of consumers making contacts…
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Los Angeles SEO Agency » Evergreen Search Marketing
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5 Ways To Take Absolute Control Of Business Productivity
14 May 2012 | 8:30 amRead more of 5 Ways To Take Absolute Control Of Business Productivity at Los Angeles SEO Agency » Evergreen Search MarketingTime is the most valuable asset you don’t own. – Mark Cuban Whether you’re spending 15+ hours each day hacking away at your world-changing product or making 157 sales calls a day, you’re probably wondering how you can make the most of the time you spend. Time is one of the most important assets you have because it’s something that’s continually decreasing. You can’t buy your way into more time, but there is an alternative to take… -
Don’t Skimp on Design – 52 Weeks To More Effective Online Marketing (1/52)
10 May 2012 | 10:58 amRead more of Don’t Skimp on Design – 52 Weeks To More Effective Online Marketing (1/52) at Los Angeles SEO Agency » Evergreen Search MarketingTo add to our weekly blog posts, we would like to introduce 52 weeks to more effective online marketing. Each week, there will be a short blog post with actionable tips on how to improve your online marketing efforts. For this post, we’re going to be talking about why you shouldn’t be short changing yourself on design. Design is something Steve Jobs harped on over and over, just look at the iPhone, Macbook Air, and the Apple… -
12 Killer Resources for E-commerce SEO
7 May 2012 | 9:30 amRead more of 12 Killer Resources for E-commerce SEO at Los Angeles SEO Agency » Evergreen Search MarketingE-commerce SEO can get a little tricky at times. Even today, some companies can’t seem to figure out how to fix low hanging SEO issues on their online shops. These are usually quick fix remedies that can make a world of difference (especially for the massive brands that already receive large amounts of organic traffic already). This post will provide 12 killer resources on how to improve your E-commerce SEO. Use these resources to help give you ideas to increase organic traffic,… -
8 Surefire Ways To Increase Engagement On Your Site
30 Apr 2012 | 9:30 amRead more of 8 Surefire Ways To Increase Engagement On Your Site at Los Angeles SEO Agency » Evergreen Search Marketing“Linking, bookmarking, blogging, referring, clicking, friending, connecting, subscribing, submitting inquiry forms and buying are all engagement measures at various points in the customer relationship.” – Lee Odden Engagement – it all seems as if the quote above puts engagement in the same boat as conversions. For the sake of this post, let’s consider engagement to be the completion of goals on your site. Great content helps create an engaged audience… -
How SEO Is Like Customer Service
23 Apr 2012 | 8:30 amRead more of How SEO Is Like Customer Service at Los Angeles SEO Agency » Evergreen Search MarketingWe seek to WOW our customers – Zappos When we hear of customer service, the big companies that come to mind are Zappos and Nordstrom. You might think that Zappos focuses on selling shoes, but the truth is that they’re well known because of their customer service. The main goal of these companies is to please their customers first. Just look at the extra lengths they go through to deliver an exceptional experience for people: Zappos provides free shipping and free returns. Returns…
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Elevate Local
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Parallax Scrolling Banner using jQuery
15 May 2012 | 5:30 amDigital Marketing Agency Elevate LocalParallax Scrolling Banner CSS3 seems to come round in waves, every month there seems to be 1 new effect or functionality that is used more than another. In my last blog post I showed an example of the transform and transition effects available in CSS3. Maybe it’s just my search patterns and the sites I come across, but this month I have come across more sites using Parallax scrolling than ever before. It’s often used to create some awesome transitions on single page sites, but it’s also useful for creating eye catching banners and content sliders. -
Maybe Analytics isn’t so scary after all…
15 May 2012 | 5:01 amDigital Marketing Agency Elevate LocalIn these blogs I have spoken (Okay, typed. Don’t split hairs.) alot about Adwords but not so much about Google Analytics. A lot of people get a bit scared at the sight of Analytics. There’s lots of pie charts, lots of graphs and lots of percentages but much like the stock market, it can be your best friend if you understand it and use it to your advantage. Google Analytics can give you the insight into what your site visitors are doing. If you ever notice a drop in traffic/sales/enquiries via SEO/PPC and you don’t understand why,… -
Things to think about when getting a new website designed
10 May 2012 | 7:07 amDigital Marketing Agency Elevate LocalThis is a post for you, the client. So you want a new website, the old one looks a bit dated and doesn’t do anything fancy. You ring up a web designer and say “I want a new website”, all’s going well so far. Then the designer asks if you have a design brief, which you don’t, at this point the designer may well whip out some prepared question for just such an occasion. However, the only answers you can come up with on the fly are “fresh”, “Clean” and “Wow Factor”. Many a website designer has spontaneously combusted on hearing these… -
Social Media? PR just got a whole lot harder…
10 May 2012 | 6:08 amDigital Marketing Agency Elevate LocalCustomer service and PR used to mean minding your P’s and Q’s with clients and turning up at the right events. Companies chose the information that was made public and carefully contained any negative incident that may occur with a well versed crisis management team. Everything was very safe, fluffy, easy and more importantly, all behind closed doors. Then came the age of social media. DUN DUN DDDUUUUNNN. I saw a shameful article yesterday regarding drinks giant, Diageo. Diageo was sponsoring the BII Annual Scotland Awards and upon hearing… -
Checking keyword position with PHP
5 May 2012 | 5:27 pmDigital Marketing Agency Elevate LocalThere are many tools available to check keyword position on Google. I have always been curious about how it’s done so tried various methods and found a simple way that I will build on for later purposes. The example below will grab a “Search Engine Result Page” (SERP) from Google using the keywords entered then check the position of our domain name, as long as it’s in the top 100. It was made more for example purposes than use in a live environment but should return fairly accurate results for low volume queries. I will update this a…
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SOVEDO
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On Facebook Reach and Content Marketing
12 May 2012 | 5:45 amHave you ever heard a pitch that started with this statement: “Facebook has 900m users and that’s why you need to be there!”…? Sure, Facebook is a great tool to directly talk with lovers (and haters). However, merely maintaining a presence on Facebook is not enough. How can Facebook Insights be better used to help identify a content strategy that helps with the brand building. AllFacebook reported last year that only 3% to 7.5% of page fans get to see your post. Three factors to consider in this are: 1. Most of the engagement happens through the newsfeed and so, removal of page… -
Cool Social Media Features by Indian Travel Websites
28 Apr 2012 | 11:03 amThe ‘travel’ category has been one of the earliest to adopt internet in general and even in countries where e-commerce penetration is low, online ticket purchases has remained popular. It’s no surprise then that the key participants in this process – the fliers, are vocal about their experiences and social media provides an easy channel to consume and generate content. Some of the most popular online travel agents (OTA) in India have been Yatra, Makemytrip and Cleartrip with Expedia joining the party in 2008. India has an estimated 120 million online users (Internet World Stats)… -
How Deal Websites Are Using Pinterest
17 Apr 2012 | 3:04 pmTwo weeks back, Gilt Groupe (a flash sales website) decided to run a unique deal on Pinterest. After uploading a picture of a dress on a board, it asked followers to repin the picture. On obtaining 50 repins, a deal would be unlocked on its website allowing users to purchase the dress at a substantial discount. In doing so, Gilt Groupe might have perhaps created the first “Pin-Gated” deal where users would have to repin to obtain better deals. … -
Pinterest leaves Google+ and LinkedIn Behind
13 Apr 2012 | 8:21 amSocial media that has everything from Facebook, Twitter or Google+, Image sharing social media networks like Flickr and the new acquisition by Facebook, Instagram are the places to show your picturesque talent. One of the well known and perhaps the latest thing that has hit the picture sharing social media freaks is Pinterest. The name that says Pin our Interests. An interesting concept that has hit the world and seems to be taking on its bigger brothers in Social Media world. Things have only seen the upward graph for the Pinners and the Billion Dollar social media world as yet another name… -
Google+ New Design – What’s Good
13 Apr 2012 | 5:59 amGoogle+ has now got a whole new design and features for itself, and if you’re a regular user then you can see that it’s a complete makeover from the previous one. In it’s blog where Google stated that 170 million people have upgraded to Google+, it also described the new Google+ design as more functional and flexible. I really like the new design as it’s more on par with Facebook (to which we are used to) and also provides simple navigation. It seems Google+ has worked hard on taking cues from Facebook and Twitter, and creating something which gives users the best of both worlds…
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The Conversion Scientist
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Happiness Means Different Things to Your Website Visitors
8 May 2012 | 7:00 amThe Conversion Sciences Lab requires long hours of focused attention. Needless to say, we have to keep ourselves in shape to do good work. I keep my svelte shape in part by performing some physiological experiments on myself at Lifetime Fitness. The things I do would make me laugh if I was watching. As part of Lifetime my membership, I am graced with the monthly magazine Experience L!fe. The March issue featured the article “A Plan for Happiness.” Finally! A plan. The plan for happiness begins with some convincing proof, citing a study by a PhD on some three-thousand people. Based… -
Want Attention? Appeal to the Egos of Experts with Quotes
3 May 2012 | 1:54 pmI was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my name, and the quote had been taken from one of my recent blog posts on conversion and design. You could hear the air squealing into my already inflated head. So infatuated was I with myself, that I immediately shared the – quotegraph? – with my entire network, and I’m writing a blog post about it. -
The Secret Behind the Success of the DollarShave Video
1 May 2012 | 10:59 amThe Dollar Shave video went mega viral because it is “funny”, right? But to understand why and how it is funny you need to break it down and analyze what motional strings it is playing. Only then will you truly understand its success. Dollar Shave Club knows who they are marketing to… and who they aren’t Michael is fed up. Who isn’t? The major emotional theme of the video is “Fed up-ness”. At the heart of this Fed up-ness lies of course Dollarshave’s value proposition to customers who are fed up with paying for overpriced razor blades. But there’s more. The whole body… -
14 Inspiring Email Subject Line Hacks from the SXSW Catalog
13 Apr 2012 | 10:25 pmThe process of naming SXSW panels is part of the process of getting them accepted. The fine folks at SXSW seem to prefer interesting, surprising panel titles. Of course, they may be swayed by the votes that cleverly-named panels get at the start of the selection process. Thirty percent of the decision to choose a panel comes from the number of votes garnered. An unexpected title might just help get votes. So, each year, I do a study of the SXSW panel names, looking for inspiration and common themes that I can use in my own email subject lines. This year, I present examples of panel titles… -
“My favorite part of the design is the money.”
23 Mar 2012 | 8:27 amWebsite design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. Photo Credit: Giovanni Orlando via Compfight They come to you for a solution. The purpose of your website is to help them find you, connect with you and pay you money to solve their problems. That’s conversion. That’s why you built the site in the first place. Your site’s main job is to make this very easy for them…
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SEO Inc Blog
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Bing Launches New Version with Increased Social Elements
11 May 2012 | 1:32 pmBing has launched a new version of their search engine complete with user interface and functionality changes, and boy is there a lot to talk about. There is so much to talk about and consider that I almost don’t even want to write this blog post, but it’s a duty. So let’s begin, and out of respect for everyone’s time I will try to be brief. First, you can watch a video on it: Now that you have the gist of it, I’m going to run through the main changes piece by piece. Clean Results Social updates are not present in the search results. Bing has done this to keep the results clean and… -
Why Thinking in Buckets Improves SEO ROI and Decision Making
3 May 2012 | 6:10 pmIn search marketing we spend a lot of time talking about keywords. But once you reach a certain level you stop focusing on individual keywords and instead think more about a diversified portfolio. Think of it like your investment portfolio where you have different types of securities. You have individual stocks, mutual funds, bonds, a money market account and maybe some CDs. Each of those areas make up part of your overall wealth. In the case of keywords, each website has keyword groups or buckets. These buckets are grouped based on similar themes. By analyzing the themes and the ROI of each… -
Why HTML5? Where Did It Come From?
27 Apr 2012 | 8:42 pmThere is a W3C presentation that helps frame the historical reasons for HTML5. The slides are available in plain text [1] and Technicolor.[2] At the risk of confusing the facts, I’ll try to explain why this is important and what is important about it. For over a decade, XHTML1/1.1, a successor to HTML4, has been the most current version of HTML. XHTML1/1.1 leveraged the strengths of XML to create well-formed Web pages. These pages could be validated against a schema to test for compliance to a standard. Perhaps most importantly, it helped fix the issue of cross-browser… -
Google Over-Optimization Penalty (Penguin Update) Is your Website at Risk?
25 Apr 2012 | 6:57 pmWe’ve been hearing about it for weeks. It’s sparked debate in many SEO Inc. meetings and now it is finally here. Google has launched an update targeting webspam in search results. It has been interesting to read the buzz online about this update. First, we’ll tell you what the update entails according to Google. Next, we will get into some winners and losers. Then we will end this post with a little SEO insight and some reactions. What is the Update Targeting? In this portion I would like to list a few choice quotes from Google and then we can talk about them. These quotes are pulled… -
How Google Classifies You
20 Apr 2012 | 4:34 pmGoogle AdWords has a very useful targeting feature for delivering ads to users within its display network called interest categories. Interest categories are buckets of users who have been classified as interested in a category based on their browsing behavior. There are over a thousand of these categories and some 500 million users classified. If you browse the Web, you’ve been classified. From an advertiser perspective interest categories are awesome. We use them here at SEO Inc to deliver outstanding results both for client branding and direct response initiatives. We like interest…
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Make Them Click
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Who Owns Your Network - You or Your Employer?
16 May 2012 | 12:43 amWhile many of us are busy building up our professional online networks to advance our careers and business, how many of us have given a thought to who actually owns our connections? Most of us assume that it’s our network, and we own it, but the law is quite grey around this issue. There have already been court cases where companies have sued to have their ex employees online contact lists either deleted or handed over to the company. The courts have ruled favourable on both sides in the handful of cases that have already been tested. In Britain recruitment firm Hays successfully… -
Social Media: The Long Kiss Goodbye
14 May 2012 | 8:42 pmThere is no more social media, it is the media, and it’s time to kiss the term “social media” goodbye. The term “social media” no longer has any usefulness; in fact it is becoming detrimental to the further development of digital business and marketing. Social media and online media have already relegated traditional media such as newspapers and TV news to third place. These once dominant players are now left to following social media to find out what’s going on. Traditional media’s relegation to news followers rather than news breakers has been… -
Digital Darwinism: Are You a Swinger or Dead Meat?
12 May 2012 | 10:32 pmThe late author Carl Sagan observed that those of our ancestors who couldn’t figure out how to brachiate successfully through the jungle simply didn’t leave any offspring. Rather gruesomely they ended up as piles of rotting meat on the forest floor many metres below. Darwinism at its most brutal: Figure it out or die. Business, especially Australian online retail, is going through its own painful process of natural selection right now caused by the booming online economy. They either don’t get or are completely unaware of the need to start swinging in the online business… -
How to Promote Your Blog Thru Linkedin
8 May 2012 | 4:50 amLinkedin offers some fantastic options for promoting your blog to a wider audience. This post will tell you how to quickly install the application you need and then make the most of Linkedin. Killer Tip: Customise Your Profile Feed Details First of all fill in your website, blog and RSS feed details in the Websites section of your main profile information panel. Click the Edit button next to each and enter the url of the site, blog or rss feed. Now here’s a killer tip which I don’t see too many people using. Most people just leave the default headings that say… -
SEO is Dead - At Last the Honest Truth
7 May 2012 | 2:36 amDoug Karr of DKNewMedia has posted a thought provoking video that uncovers what has been an open secret in the SEO community for some time- SEO is Dead. The video is about an hour long and well worth a watch, but the gist of his argument is that the continual changes Google has made over the past two years make many SEO techniques obsolete, and that content marketing is a much better option. Nor is Karr the only SEO expert to express this view, but more on that later. There is No Such Thing as Page 1 Ranking Anymore Google’s localisation and personalisation efforts over the past…
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forcingfunction.com
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Quick Update – Site Redsign
14 May 2012 | 6:35 pmHi Everyone, We just wanted to throw up a quick post to let you know our only blog entries are being moving to a new section of the site “How to Master SEO“. We are currently focused on worrying about the design and content of the front portion of the site, however all of out old articles are still available and will be touched up soon. Regards, Ben
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The Biz Network Blog
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WWW.THEBIZNETWORK.ORG
23 Apr 2012 | 6:47 amDo You Want Content Marketing or Social Media Marketing?By Phil GrisoliaThough Content Marketing and Social Media Marketing are relatively new terms, they're virtually inseparable. Except perhaps for Twitter with its 140-character limitation, serious social media marketing programs - those consisting of more than 140 characters - generally require the skills of a professional content writer. Why? Because depending on the media they're writing for, professional content writers are best able to weigh, balance and select the most effective words to use where and how.A notable distinction… -
THANKS FOR FOLLOWING US!
22 Apr 2012 | 9:48 pmThanks to everyone who is following us on Twitter! www.thebiznetwork.orgSubmitted by: www.thebiznetwork.orgWelcome To The Biz Network Where You Can Be Promoted Around The World Throughout Our System1.Country Music2.Kayaking3.The Biz Network4.Got Game Play5.Got Game Shop6.Southern Charm7.United Plumbing8.The Buck & Bass9.Copper Head Bows10.We Text People11.Remind My Customers12.My Auto Service Appointments13.One Touch Advisor14.Notify My School15.House Keeping16.El Patron Mexican17.MiGi's Boutique18.The Mill Store19.Networked Blogs20.The Biz Network Seo Blog21.Souteastern Flooring… -
WWW.THEBIZNETWORK.ORG
22 Apr 2012 | 3:59 pmBy Hector E. Cisneros2011 is gone, and 2012 has rolled in without missing a beat. The social media industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable if you knew the future social media trends for 2012? How wonderful would it be to know what trends are in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It's always… -
THEBIZNETWORK.ORG
22 Apr 2012 | 1:20 pmEquipment Financing and Business Networking - Both Go Hand in HandBy Lester SalvatierraTo work in the finance services industry, whether its financial or estate planning or business financing, requires an individual to establish a great deal of trust with their client. The type of trust which necessitates a person to disclose all their worldly possessions to someone else, follow their advice and allow them to make key personal and business changes for them. Not only is personal and business information disclosed but decisions are made which can affect each area on a long term basis, and… -
WWW.THEBIZNETWORK.ORG
22 Apr 2012 | 12:52 pmCHECK OUT OUR SYSTEMwww.thebiznetwork.org/ourhub.htmlSubmitted by: www.thebiznetwork.orgWelcome To The Biz Network Where You Can Be Promoted Around The World Throughout Our System1.Country Music2.Kayaking3.The Biz Network4.Got Game Play5.Got Game Shop6.Southern Charm7.United Plumbing8.The Buck & Bass9.Copper Head Bows10.We Text People11.Remind My Customers12.My Auto Service Appointments13.One Touch Advisor14.Notify My School15.House Keeping16.El Patron Mexican17.MiGi's Boutique18.The Mill Store19.Networked Blogs20.The Biz Network Seo Blog21.Souteastern Flooring Supply…
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Sales & Marketing Services | SALESWORKS » Online Marketing
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Q&A: What’s the best way to forward my old website to my new domain?
24 Apr 2012 | 5:25 pmQuestion: How Do I Forward My Old Website To My New Domain? If your company is acquired or merges with another organization, often times you will need to migrate one website over to another. There are several options available, but they aren’t all equal. 1) Individual 301 URL Redirects For best results, set up 301 redirects from each of your existing pages to their corresponding pages on the new website. http://www.old-domain.com/microsoft_nav.htm should be 301 redirected to http://www.new-domain.com/microsoft-dynamics-nav.php This will maximize SEO and the customer experience. Links… -
Click Here: The Key to Success in B2B Email Marketing
10 Apr 2012 | 12:01 pmEmail Marketing is one of the most popular marketing tools used today. Quick and inexpensive, email marketing has the potential for incredible control of your message, audience and branding. It gives organizations the opportunity to reach new and existing customers in a way not possible with classic marketing tools. Many times, email marketing is the primary form of marketing aB2B organization pursues – but does it perform? Email marketing takes about a quarter of a marketing department’s time, but the sad reality is that B2Bs have an open rate of roughly 24%, and a click through rate of… -
Can Facebook benefit your B2B organization?
5 Apr 2012 | 4:30 pmFacebook has been a ground breaking social media site, and occupies a good deal of internet users’ time every day. Long ago adopted by B2C companies as a way of interacting with their consumers, it has allowed them unprecedented success. The question now posed is whether these same benefits can be transferred to businesses in the B2B area. Some interesting facts about Facebook: Over 500 million people had a Facebook account at the end of 2011. More than half of users log in every day. The average user has 130 friends. Over 700 Billion minutes a month are spent on Facebook. Over 250 million… -
Inbound Marketing for B2B. Stretch Out Your Magnetic Content.
2 Apr 2012 | 2:28 pmWhat exactly is inbound marketing? Search Engine Optimization White papers, webinars and podcasts Blogs & Social Media In case you looked at that question and weren’t too sure what can be labeled inbound marketing, here’s my version of the definition: Inbound marketing is creating incredible content so that when your customers find it they are so impressed that they share it across their social media networks. Before you start thinking of how best to stretch your existing resources across inbound marketing channels, let me remind you that with the plethora of information currently… -
Your Buyers Have Changed, What Are You Going To Do About It?
26 Mar 2012 | 5:17 pmWe’d like to share with you our knowledge of how customers make software buying decisions. If you’d like to learn about changes in buying behaviors and find out how to leverage the web to drive more and improved lead flow, then it’s worth 45 minutes of your time to watch this free, on-demand webinar from Salesworks Systems. VIEW THE WEBCAST If you’re not convinced that it’s in your best interest to watch this webinar, keep reading… Buying behaviors have changed in the last 10 years; if your approach to sales hasn’t been adapted to keep up with the shift in buying…
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Legitimate,scam free,real work from Home job opportunities.
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Survey For Money-Learn How to Get your First Income online.
14 May 2012 | 10:47 amSurvey for Money-An easy Part time Job Those who are looking to generate considerable online income can get the best possible results from survey for money. It does not matter whether you are a student, a professional or homemaker. Online surveys are easy to take and anyone can create their own source of steady and regular income from them. Several people all across the globe have gained considerable degrees of financial freedom by providing their valuable opinions to companies for designing the best products and services. In turn these companies are happy to reward customers who take out… -
Take Surveys for Money
11 May 2012 | 11:12 amTake surveys for money from online Do you know you can generate a steady income if you have a computer and an internet connection? Take surveys for money and you can earn cash very fast. By sparing a little time from your daily schedule, you will have an additional income. You will only be required to fill up some forms. Moreover, you will get the opportunity to use different products free of cost. This dual benefit makes this job quite exciting. Purpose of these online researches Researches are efficient tools for the marketers to determine the efficiency of their products as experienced by… -
Survey for Money-Legit way
8 May 2012 | 9:47 amsurvey for money-An easy way to work from home online. One of the best and simple ways to make quick cash perhaps is to survey for money through the Internet, provided you happen to identify the legitimate company or website. In general, these works involve in filling out forms by answering a set of questionnaire online related to specific products, services, or lifestyles. Making Money Online is Made Simple Through Surveys In general, it takes just about 5 to 15 or 20 minutes to conduct these surveys. Several people consider this a great opportunity to be paid and hence have been one of the… -
Best Affiliate programs of 2012
6 May 2012 | 12:32 pmBest affiliate programs to become successful The Best Affiliate programs to become successful Affiliate marketer Affiliate programs are designed to help the merchants and individuals to earn some extra money through affiliate marketing techniques. To enroll in the best affiliate programs, the individual need to have knowledge of its functions and benefits. Therefore, to understand the notion and benefits, the individual has to learn about the affiliate marketing concept and its advantages. Affiliate marketing is a technique in which the affiliates are given rewards for bringing in the… -
Top 5 Tips to choose the legitimate affiliate programs
25 Apr 2012 | 9:32 amThe online affiliate programs are becoming a famous and common way to earn money. However, to choose legitimate affiliate program the individual has to go through many steps and challenges. Earlier, when such programs were introduced on the internet world, there were much fewer frauds and scams. However, when their popularity increased and more individuals wanted to become the affiliates, the frauds and scams amplified. Choosing legitimate affiliate programs is important for the individuals to save their time and effort. Many people think that it is quite hard to find a legitimate…
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Internet Trends, Digital Marketing & More
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Do I Like Facebook Offers?
14 May 2012 | 11:16 pmFacebook Offers seems to be taking off. My Timeline shows me deals that my friends have been claiming, piquing my curiosity towards it. Here’s how it works. An offer shows up on your timeline displying which friend of yours has claimed it. It allows you to claim it, even while giving you the number of people who have already done that. If you claim it, you get the option of re-sending it to yourself. Facebook Offer Once you claim it, you can share it with your Lists or keep it private. An email is sent to your mail id registered with Facebook for redemption. Claimed Facebook Offer The… -
Making a difference, digitally
7 May 2012 | 1:32 amJust watched the first episode of Satyamev Jayate, an Indian television show that is working towards making a difference. The show sheds light on issues that stain the society. But it’s not just all talk. It is participatory. It is action-oriented. The first episode on female infanticide closed with a call for petition for faster resolution of court cases regarding a sting operation. And that’s where digital media has a big role to play. The show calls for text messages in support / against the issue. Also, on the show’s website, people can ask questions and share their… -
Mushrooming a startup: Back to the Roots
28 Apr 2012 | 2:06 pmNikhil Arora (right) and Alejandro Velez, Co-founders Getting Nikhil Arora, the co-founder of Back to the Roots, to answer my questions took a little more than a week. I had heard him speak at a TEDx conference and his talk undoubtedly was among the best of the day. I guess that was one of the reasons why I got interested in knowing what makes recycling coffee grounds into mushrooms a viable business opportunity for two UC Berkeley graduates (Nikhil co-founded this company along with Alejandro Velez in his last semester at the university in 2009). So why did it take some time to get him to… -
Living in a virtual world is scary when…
18 Apr 2012 | 11:18 pm1. You attend an offline event and instead of raising your hand and asking a question you are asked to tweet about it. 2. You are so used to meeting over Skype that driving down to the office and meeting people feels like a pain. 3. Facebook suggests who you should friend. 4. Getting more people to ‘Like’ you becomes one of your job responsibilities. 5. You know your cousin is engaged through his Facebook update. 6. Madonna and Obama “engage” with their fans / audience through Google Hangouts and Facebook Live Chat. 7. Apps get developed to remind you to jog and… -
My Top Picks from ad:tech and Startupism
3 Apr 2012 | 11:04 pmIt was a busy day but I’m not complaining. Came across quite a few interesting digital marketing innovators at ad: tech and Startupism. Here are some of them. a. Yippy.com: This one is a search engine that claims to be “family-friendly” and 100% private. They also display a lot of research papers (one of their sources is Highbeam). So for students, this is useful and free (otherwise access to Highbeam requires payment). I experimented with it a bit. Take a look at the search results below for ‘restaurants san francisco’. Yippy search results page I liked the…
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Enlogica - Web Strategy Blog
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Are We In Another Startup Bubble?
18 Apr 2012 | 6:17 pmPerhaps you have noticed the recent explosion of online start-ups. With capital requirements lower than ever for start-ups, venture capital funds have turned into accelerators that now spread the same pool of money across numerous young start-ups. International barriers to entry have been decimated by the Internet meaning aspiring entrepreneurs from all over the world can now compete. And movies about companies such as Google and Facebook have glamorized start-up culture such that young entrepreneurs are now the rock-stars of their generation. And while this hyper acceleration is great for… -
The Power of Visual Data
10 Apr 2012 | 1:53 pmData visualization means taking a set of data and representing it with visual modeling,in a way that makes it easier to understand and observe patterns. In its simplest form, it can be a 2-dimensional chart or graph that represents a single dimension or a dataset. Or you can extrapolate complex representations as well. But what is the real value of modeling your data visually? Socializing Data: When I attended a recent Digital Analytics Association symposium, there were a couple presentations on the importance of good visualization of data. They discussed how the data was better… -
Are you Using Caching As a Bandaid?
6 Apr 2012 | 5:56 pmWhen your web application is responding slowly, there are several levels at which the problem could be occurring. Until you instrument the application and begin the diagnostic journey, you really don’t know whether the problem is. It is often difficult to convince business stakeholders to allocate budget to uncover and fix an undefined problem, rather than investing in customer-facing features and enhancements. And so the front line attack on the problem is often to simply apply caching; a particularly easy solution with most modern application frameworks providing either integrated… -
Online Marketing Strategies for SMBs
10 Mar 2012 | 4:54 pmThrough a convergence of recent events, local small businesses (SMBs) are beginning to flock to online advertising. Businesses and consumers alike are making substantially less use of the Yellow Pages and other print directories to discover local merchants, in favor of more efficient tools search tools such as Google and Bing. Traditional rating and review directories such as Zagats have been bought and aggregated into Google’s Local platform, and other sites such as Yelp!, FourSquare and mobile apps like UrbanSpoon are making it even easier to find qualified leads for restaurants… -
Waterfall or Iterative Methodology?
27 Feb 2012 | 8:00 amA debate has been raging for the past few years about the right way to build software products. There are essentially two schools of thought and the two are pitted against each other with as much conviction and animosity as a presidential election. And much like a political or religious debate, neither side seems to be much interested in influence from the other. Despite what you’ll hear from zealots on either side however, they both have their strengths and weaknesses, and each has circumstances in which it is a better choice. The goal of this blog is to compare the differences…
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★★★ Effective Online Marketing For Small Business Owners ★★★
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What are the Six Key Elements in your Online Marketing Success?
9 May 2012 | 11:57 pmI love to talk about this topic because I love to have a plan when I want to accomplish a specific goal. Having a structure that I can follow gives me the confidence that I need to get from A to B in a simple and enjoyable way. Life is simple when you have a [...] -
How to Successfully Market Your Business Online
30 Apr 2012 | 7:07 amBuilding and growing a business is a great game to play but to win this game you need to have some skills. Knowing how to market your business is one of them. Marketing online – if it is done right – can have a great impact on your business growth …so let’s talk a little [...] -
8 Easy and Simple Ways to Add Likes to Your Facebook Page
14 Apr 2012 | 6:59 pmAs the internet and Social Media evolve one thing is clear – Facebook is king. Fast approaching 1,000,000,000 members (yes that’s ONE BILLION), Facebook is the site where everyone is spending time online! “Every successful business depends on people – Facebook is where they are spending their time online. Either you will use Facebook and [...] -
5 Simple, Easy and Free Ways to Market Your Business Online
11 Apr 2012 | 1:41 amMany small business owners understand that having an online presence is a great strategy to grow their business. We live in a world today where you cannot stay for a long time away from the internet. You need to see what emails you received, you want to see what your family and your friends are [...] -
5 Easy Steps for a Powerful List Building Experience
27 Mar 2012 | 12:41 pmList building is a skill that every small business owner needs to have. Regardless of whether your business is offline or online, all business owners want to see their business grow and succeed. And soon you will find out that list building plays an important part in your business success if you market it online. [...]
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appsblogger.com
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The Simple Way to Get to the Top of the SERPs Quickly and Drive Traffic to Your Site
23 Apr 2012 | 4:45 amEveryone wants more traffic. Getting to the top of the search engines has never been simpler… Wait, what?! Are you serious? Did you not see what Google did to blog networks with their latest search ranking algorithm change? And what about the Panda updates? If anything, it’s getting harder and harder to get to the top of the SERPs (search engine results pages). Yes, thousands of sites were affected by these algorithm changes. But these were sites that took the easy/lazy and sometimes sleazy way to get traffic. Besides, what I said was that there is a simple way to get to the top… -
The one where they lost a needle
9 Apr 2012 | 3:26 pmactual text between me and "Boris" Text exchange between me and “Boris” (name changed to protect the innocent): Me: Ok, when r u leaving? Boris: Don’t know. They lost a needle. We have to wait for the radiologist to read the x-rays. Me: WHAT?! (In my head I was thinking of an entire syringe because I was interpreting this word in Chinese, and in Chinese, “needle” and “syringe” are the same word.) How the hell do you lose a needle inside a patient? Boris: It happens all the time. Me: You guys lose a needle in a patient ALL THE TIME?! Boris:… -
Taking Chances and the Cure for ED
2 Apr 2012 | 6:35 amI suffered from idea constipation. Three weeks ago, I published my first book (incurring the wrath of real writers everywhere; well, at least in the English-speaking countries). Now, I have ED (get your mind out of the gutter). Entrepreneur Dysfunction is the entrepreneur’s version of writer’s block. It’s as if I’d angered the spirits of great writers and in retaliation, they’ve shut off my ideas spigot. I’ve had this idea constipation ever since I came back from a short vacation to New Orleans in order to relax and to clear my head. Apparently I was gone… -
How to Create Instant Credibility
12 Mar 2012 | 10:25 amI wrote a book that came out today, but we’ll get to that in a moment. On February 23, 2012, I read a blog post that will forever change my life. The Catalyst That blog post was about newsjacking via Kindle. And even though I’ve written about newsjacking before, I wasn’t particularly interested in the newsjacking aspect of the article. Instead, I was intrigued by the following: “it took (Alan Goldsher) 72 hours to write a 15,000-plus-word manuscript, 36 hours using Vook technology to build the e-book, and then another 24 hours to arrange distribution.” Maybe it’s… -
Why I Spent $4,152.11 on a FREE Mobile App
20 Feb 2012 | 8:27 amThe APP MARKET ANALYTICS App (coming soon...) How much is gaining an INSTANT audience numbering in the thousands worth to you? And I don’t mean one-time visitors, either. I mean the kind of audience that returns over and over again. A loyal and captive audience . . . one that will buy whatever you have to offer. But first … Why 1,706 Visits to Your Website is Better Than 29,912 Visits No, I didn’t get those two numbers backwards. Having 1,706 visits to your website IS better than having 29,912 visits. Let me tell you why. Here’s a screenshot of the January traffic to Ana…
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PRMarketing.com
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How to Write a Highly Effective Headline
14 May 2012 | 12:12 pmApproximately 50 percent of visitors to landing pages bail in eight seconds. And while that amount of time might be the length of a decent first kiss, it’s hardly enough time for strong conversion rates—but it can be done. A headline is the first impression on a prospective customer, and sometimes, a headline is the only impression. The fact is there is a lot riding on writing the perfect headline to grab attention, communicate a full message, and bait the reader into staying. To add even more pressure, the best headlines range from 8 to 14 words. So what are the best ways to write a… -
Tips for Troubleshooting Project Issues
11 May 2012 | 11:46 amAny account manager has been there,–working on a project with the deadline looming in the near future and suddenly you hit a bump in the road that puts the project on halt. Whether it is a white paper, press release, blog post, or any other type of deliverable, there are a few things you can do to help ensure that you overcome the hurdle and still hit due dates. Have a process. Having a set process can not only help you fix project issues, but avoid them altogether. By mapping out your due date and the steps you need to take to get the project done in time, you can ensure that the… -
Seven Apps for PR Pros on the Go
9 May 2012 | 11:02 amPublic relations professionals are often on the go and looking for new ways to manage their time. There are thousands of smartphone apps designed to make working and life in general easier. Here are seven recommendations that can help both communicators and other business professionals who are on the go. Flipboard – Free Ever wish all of your favorite social networks and websites could be viewed in one place? With Flipboard they can. Flipboard combines everything you enjoy reading and puts it into a magazine format for easy reading. This is perfect for public relation pros that need to keep… -
Doing It All, Having It All, and Other Lies We Tell Ourselves
7 May 2012 | 11:58 amI recently came to the stark realization that I’ve been living a lie most of my life. I’ve been one of those women who frequently get asked, “How do you do it all?” In asking that question, they are referring to my working full time at a marketing firm, working part time in real estate, keeping a large home clean, decorated and organized, keeping a three quarter acre lot blooming and beautiful, with time left to make home made whole wheat bread (grinding the flour myself, of course), meals, paint oil paintings, etc., etc., etc. The truth of the matter is that I am a task-oriented… -
Eight Tips for Students Interested in a Public Relations Career
4 May 2012 | 11:23 amI graduated with my Bachelor’s degree almost six months ago, but today I will be walking in the University of Utah commencement ceremony to make it official. Since obtaining my Bachelor’s degree and entering the professional workforce, I have learned a few things that I wish I had been told before or early on in my college career. So in the spirit of the graduation season, here are eight tips I have for students who aspire to enter the PR career field. 1. Write, write, write (and then write some more). Public relations is a very writing intensive job. Despite what movies and TV shows…
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Search Engine Marketing Blog|Silverback Strategies
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Target Audience Reach with Adwords for YouTube
23 Apr 2012 | 3:11 pmAre you looking for ways to maximize your target audience reach and business’ growth? Do you feel like you have exhausted the benefits of Google’s search network? Or perhaps, the search network just hasn’t fared you well. Google has just announced that Adwords for video is now available to all advertisers. Adwords for YouTube was launched in beta last September to a select group of advertisers but is now available for all to use. What exactly does this mean? It’s a new and exciting way to advertise your products and services using YouTube and videos. Now, you are able to promote your… -
SEO Changes: Inbound Marketing is Taking Over
19 Apr 2012 | 1:08 pmBack in the day (FYI: early 2000s is now considered “back in the day” in the online world), SEO used to be a much simpler process. Get listed in Yahoo’s once-omnipotent directory, get listed in the DMOZ.org directory, and you were all set. Then, Google decided to become Google, and the SEO game changed. It quickly became all about links -- building links from anywhere, as many as you could possibly get. It was around this time that the Internet truly became the Internet as we know it today. Businesses recognized that to get ahead of their competition, they needed a huge presence in… -
Google AdWords Geo-Targeting Settings: A Beginners Guide
12 Apr 2012 | 2:58 pmIn this next part of my AdWords Audit Series, I am going to dig deeper into geo targeting settings with AdWords. One of the first things we check in every account that comes to us is the geographic targeting. Far too often this setting is overlooked, and it can easily result in thousands of wasted ad dollars. In this post I am going to walk through where to find the geographic settings within an account, and what the different targeting options are. The concept behind geographic targeting is simple. AdWords allows you to select exactly where you would like your ads to appear… -
Got a Smartphone? Get Smart on Mobile Web
9 Apr 2012 | 4:27 pmWhy mobile matters You just checked your iPhone or Droid in your last meeting. Guess what? So did everyone else. Mobile search has grown at an exponential rate over the past two years, and studies indicate a continued increase in growth. By the year 2013 more people will be using their mobile devices for Internet related activities than their PC’s. Even more astonishing than that, by the year 2015, there will be one mobile device for every person on the planet (Source: howtogomo.com). That’s over 6.5 billion mobile devices! If that doesn’t convince you of the enormity of change taking… -
Will A Facebook Search Engine Be The Way of The Future? And Is The Hype Worth It?
6 Apr 2012 | 4:30 pmWith Nasdaq being chosen over the NYSE as the platform to list Facebook shares, fans and investors are eagerly awaiting the IPO for one of the hottest tech companies lately. With a $103 billion valuation, is the Facebook IPO hype worth the attention? It can’t be argued that Facebook is a dominant force due to users as well as engagement figures, with an active 845MM monthly user base. We know that from an advertising perspective, that just placing an ad on the social platform’s pages alone is a commanding feat compared to TV, Radio, and Print with targeted impressions, and…
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Kelly A Garrett
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One Easy Thing You Can Do to Improve SEO
20 Apr 2012 | 9:35 amThere’s so much talk about SEO (Search Engine Optimization) going around, it’s impossible to keep up. Chances are, if you’re a busy entrepreneur or small business owner, you have no time to waste learning the SEO tricks of the moment. You just want to improve SEO so your site has better search results, right? When I was learning SEO, there was one thing I learned to improve SEO that made it instantly click for me. Are you ready to learn it too? I promise, once you see how simple it is to make some very basic changes to your pages, you’ll wonder why you ever felt so… -
How to Work With a Designer
23 Mar 2012 | 11:20 amYou’ve hired someone to help with your marketing. Wondering how to work with a designer? For many business owners, working with a creative of any sort – graphic, web, copywriter, marketing agency, etc. can be a bit scary and overwhelming. Many have never worked with someone else on their marketing and it’s not always clear how the process should work. Some creative professionals have a tendency to be unclear about their process and communication can be complicated. To achieve the best results in your marketing, a relationship with a creative professional should be… -
Should You Outsource Social Media?
9 Mar 2012 | 9:10 am“Should I outsource my social media?” is one of the most popular questions I get these days. My answer to this is similar to many answers to business questions: It depends. I’m not just going to leave you with this vague, and half-hearted answer. I’m going to tell you exactly why. The first thing I want to clarify is that social media outsourcing comes in many shapes and sizes. It’s important to realize that just because a social media service provider offers a specific package or arrangement for their services, doesn’t mean those are the only options out… -
Top 7 Frequently Asked Questions about Facebook Timeline for Pages
1 Mar 2012 | 10:35 amFacebook’s newly launched Timeline for Pages caught most everyone off-guard. News had been traveling that Timeline for Pages was coming, and it was expected to be announced at the Facebook Marketing Conference (fMC) held in New York on February 29. Much to most of the world’s surprise, we woke up Februray 29 to Timeline already released an available to preview on our Pages. AHH! You’re probably hearing all of the buzz about Timeline for Pages, but aren’t quite sure how to sort it all out. Don’t worry, I’m going to help you figure out how this major change… -
Why Chris Brogan Told Me To Make My Website Mobile
23 Feb 2012 | 4:24 pmA couple of weeks ago, I was listening to a webinar featuring Chris Brogan. Among other hot topics in business marketing, he spoke about the importance of making your website mobile. Not only did he talk about the importance of making it mobile, but he talked about the importance of making it mobile NOW. This has been something I’ve been putting off with my own sites for a while. Somehow he managed to light a fire underneath my feet and so I did. It was simple for me, because I use WordPress. If Chris Brogan says, Jump! Well, then I guess… Mobile device usage is most definitely…
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Puzzle Marketer
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6 Insightful Blog Quotes for Puzzle Marketers
16 May 2012 | 7:31 amBelow are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people. 1. On Success Through “Thinking Small” with Content MarketingSomewhere, we got away from this notion and started to embrace a “bigger is better” philosophy with regard to publishing (and now content marketing). We need to swing the pendulum back the other way, and start atomizing our content. -… -
Social Media has a Strong Influence on SEO
14 May 2012 | 9:01 amIn recent years, many people have started to use social media on a daily basis. Some of the more popular social media sites in the world receive millions of hits daily and their users sometimes spend hours every day using them. Because of this, search engines have started to pay more attention to the social media craze and it has even begun to affect search engine rankings. As a webmaster, it makes sense to become aware of social media trends and how they affect search engine optimization practices.Social BuzzSearch engines have used hundreds of different factors to determine how to rank… -
The One Day Business Plan Worksheet
9 May 2012 | 1:28 pmAfter reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them, I started exploring their #9 startup called DocStoc.com. This site offers documents both free and through their monthly payment plan. I discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet.Two thoughts…1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. Post your whitepapers, your groundbreaking research, and other content where… -
2 Advantages To Using Pay-Per-Click Advertising
8 May 2012 | 7:35 amIn the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. Before we get into these two advantages of this medium, lets explore what PPC is.What is Pay-Per-Click?Pay-per-click is a marketing method that is primarily offered by search engines like Google. With this strategy, you sign-up for an… -
Digital Marketing Puzzle – #8889
4 May 2012 | 9:15 amFor a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve.Are you stumped? Click here to go to our marketing puzzles answers page. Please, feel free to use or re-post this image wherever you’d like, as long as the PuzzleMarketer.com 2012 copyright watermark remains intact.
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Survey Software Reviews
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CheckMarket survey software review
19 Apr 2012 | 9:33 amToday’s review is about CheckMarket, an online survey company started in 2002. 10 years of experience in this domain is huge. CheckMarket claims to be very customer oriented, providing phone and email support at any time. Also, besides the standard survey tool, CheckMarket also offers a wide range of services that include scanning, panels, analysis, design, programming and consulting by market research experts. We will review now the main features of the survey software tool that CheckMarket offers. Signing up for a free trial of CheckMarket surveys is very easy and only takes a minute. A… -
Google launches consumer surveys tool
18 Apr 2012 | 4:02 amOnline surveys market is already a very full place. There are many companies that offer web-based survey services that can help anyone, big or small, to create market research surveys, human resources surveys, customer satisfaction surveys and many more types of online surveys. Every company is interested in what their customers or potential customer are thinking so market research surveys take an important place. Very often, companies do not have a long enough customer list to be able to question and find detailed answers about their business. Many of these companies are willing to pay a… -
Smart-survey.co.uk software review
30 Mar 2012 | 6:38 amAfter we have reviewed a number of free versions of popular survey software sites, today is the time when we will review for the first time a professional version of a survey application. The provider we chose is Smart-Survey.co.uk, an UK based survey software company. The site was initially launched in 2002, so they should be very experienced in this field. The version that we will review from Smart-Survey is the Professional version that costs £29.99 GBP/month (around $48 USD/month today). Smart-Survey also offers a Free account (limited at 100 responses per month) and a Basic account… -
Top 10 promising online survey tools
28 Feb 2012 | 5:33 amAn increasing number of companies today choose to internalize their marketing research needs due to budget constraints or maybe some other causes. Many have discovered the ease and convenience of using online marketing research tools that can help them gather customer satisfaction opinions or employee feedback. To know which of the many online survey tools is the most beneficial for your business could be a hard thing. For example, in our survey software directory there are listed around 100 survey software companies and each and every one of them try to convince you that they are the best in… -
Free survey software – How it might help your business
21 Feb 2012 | 1:34 amOnline surveys have nowadays become an important part of the marketing suite of tools. Free online surveys have only facilitated this spread of using technology to allow companies to get closer to their clients and email surveys have brought both parties in the same piece of cyberspace. The bigger question that needs to be asked is: do these surveys really add any value? The answer is a resounding yes for the following reasons. The online world may have brought down barriers to trade but they have also taken away the personal aspect of business. Where salesmen could read a raised brow or a…
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Attacat of Edinburgh » Brain
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Month in Numbers – April 2012
7 May 2012 | 4:01 amEaster eggs, bank holidays, marathons, rain showers…and some fairly interesting numbers from the big internet marketing melting pot. It’s month in numbers o’clock – here’s what April had on offer stats-wise: 54% A survey by internet statsmongers E-consultancy reports that this is the percentage of online businesses that have carried out a cookie audit in advance of the upcoming enforcement period of the EU Cookie Directive (from 26 May websites must gain consent from their visitors to use cookies). Crumbs! Sounds a bit scary, but cue shameless plug: Attacat have… -
PPC roundup: April
4 May 2012 | 8:24 amWell folks, April marked a rather busy month for Google as they implemented a variety of changes and additions to AdWords ranging from the “pretty good” to the “so shockingly bad that #PPCChat erupted with all the fury of the internets”. Bing’s paid search continues to run with that old adage, “Imitation is the sincerest form of flattery”, resembling Google’s results more and more as each day goes by. Paid search in general just continues to generate revenue like mad as people (wisely) hop on the PPC train. And to round things off, our resident… -
Social media roundup: April 2012
1 May 2012 | 5:41 amSimilar to the weather in much of the UK, there’s been a veritable downpour in the world of social media news recently. Except in Scotland, where it’s been overcast and breezy. I don’t know what that means in relation to social media, but here we go anyways: facebook gets all hipster: puts on silly glasses and buys Instagram The big acquisition news in April was Facebook’s purchase of Instagram for a cash-plus-shares sum of $1billion. Yes, $1billion. Apply some stupid filters to poorly composed photos, promote to hipsters, make $1billion. Now there clearly has… -
inaccurate Google Maps listings – Harrods of Bradford
27 Apr 2012 | 10:14 amGoogle Maps quality team – this is for you… dodgy local listings I’ve had to report quite a few dodgy listings I’ve found this week. A number of affiliates, claiming to be the actual companies they’re selling for, are using addresses close to the actual business address. One I have seen is using the actual hotel address but with pictures of the nearby train station and a link to the affiliate site (it was actually listed as a electrical engineering company until yesterday). Clearly this is not right but when I reported it I was told that it’s an… -
AdWords new matching behaviour: for phrase and exact match keywords
20 Apr 2012 | 4:34 amIf you’ve been managing an AdWords account this week you’ll probably have noticed a pop-up notification about changes to the way AdWords uses Phrase and Exact match: plurals and misspellings will now be included by default. changes to Exact and Phrase match Lets take each seperately and compare: multiple match types in an account I like Exact Match because it is exactly that – exact. Keeping two or more match type variations of the same keyword allows you to split the data, rather than all the eligible search queries being triggered by the same keyword.
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Giuseppe Saieva
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4 Tools You Need To Start An Internet Business
5 May 2012 | 1:11 pmHow do I set-up an internet business? What tools do I need? What opportunity should I join? What should I buy? Who can help me? I recently attended the first ever UK MLM Internet Summit hosted by Jay Roberts and Rachael Macgregor. We had three amazing days of training from our special visitors from the USA, Diane Hochman and Daegan Smith. The amount of value we received was unbelievable – from attraction marketing skills and building a personal brand to email marketing and online advertising. It was an intense three days but as an experienced marketer it was just… -
3 Advertising Tactics to Promote Your Business Using Twitter
27 Apr 2012 | 1:19 pmIn my last blog post I shared with you 5 Great Tips Using Twitter to Promote Your Blog Today's post is adding 3 more great tips to your Twitter armoury with some great advertising strategies to gain traffic and leads. Twitter Advertising Tips If you have a moderate advertising budget Twitter Ads can offer a great way to get attention on Twitter. The ad formats are quite unique and the 'Start Advertising' section provides a detailed explanation about their advertising products. Twitter allows you to set your own budget, select the dates you run your ad, and set your… -
5 Great Tips Using Twitter to Promote Your Blog
26 Apr 2012 | 3:43 pmSocial Media and in particular Twitter is a hugely powerful tool to promote your blog. To maximise the potential of Twitter and all other social media tools, you must make sharing highly visible on your blog posts and encourage your visitors to share your content. You will see on my blog, I even have arrows and ask people to share my content! Make sharing with Twitter obvious!! 1. Put Sharing Buttons at the top of your posts such as TweetMeme Retweet Button or alternatively, you can use GetSocial - a floating social media sharing plugin. 2. Add some Twitter… -
7 Top Tips to Create Massive Leverage in Your Business
25 Apr 2012 | 1:57 pmI was recently at the 1st ever UK MLM Internet Summit and I was very fortunate to have 3 days of training by Diane Hochman and Daegan Smith. They are both amazing speakers and have very different strategies but similar results. Daegan’s business is built on the foundations and principles of Maximum Leverage and he began his training by sharing a 2000 year old principle that has been the cornerstone of all he achieves: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. ” Archimedes, 220 BC. Internet Leverage… -
Ray Higdon’s Pro Blog Academy
23 Apr 2012 | 5:55 amI have been extremely fortunate to have got hold of a copy of Ray Higdon’s Pro Blog Academy course during the pre-launch stage and I have to say that I am so pleased I did. A blog is the hub of any online business in promoting its activities, sharing valuable content and information and directing traffic to the offers available. Done well and it is a hugely valuable resource. Done badly and it simply is a waste of time and resources. What the Pro Blog Academy teaches is that blogging is a very simple process that can take a very small amount of time each day, yet be extremely effective.
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WireWalkersVA
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Holiday Season Internet Marketing Campaigns
15 May 2012 | 8:00 amLast Minute Tips for Starting a Holiday Internet Marketing CampaignThe holidays present businesses of all kinds with some great Internet marketing and SEO opportunities but the trouble is that they creep up on you so darn fast. You really did mean to get a great holiday marketing strategy together this year but you have just been so busy.The fact is that by the time you read this you probably only have a little more than a few weeks or so before all the festivities begin. And most of the people you would normally call on to help you just do not seem to be around – out gift shopping… -
Top 6 SEO Service Providers
14 May 2012 | 8:00 amWhile there are many resources online where you can learn tips on how to optimize your website, business people often don’t have the time to learn the intricacies of SEO, or do they have the time needed to successfully apply those tips and techniques.The best option oftentimes for these people is to simply outsource SEO from other companies that are more capable of handling their SEO needs. It’s often difficult looking online for a good SEO company though. Naturally, all SEO companies know how to get their website to rank highly, but most may not be dependable or meet the results… -
Another 10 Top Business Blogs
10 May 2012 | 8:00 amWireWalkersVA is very pleased to provide you with another list of Top 10 Business Blogs. We made this list very quick and clean – without a lot of extensive commentary – so that you could explore and decide for yourself which blogs you like the best.We also created some great Business content so please check them out here:Top Business BlogsTop 20 Business Blogs of 2011 (eBook)Business Plan Templates, Outlines and Samples (eBook)Tips for the Business Blogger (Podcast / Transcript)How to Blog for Business (Podcast / Transcript)Daily Biz Solutions - Managed by Mobile… -
Pinterest – SEO Benefits and More!
9 May 2012 | 8:00 amBy now you have probably at least heard about Pinterest. It is the latest hot social networking site, a place where you can gather together images of all kinds of interesting things on virtual pinboards – sort of like online scrapbooking. In basic terms you find an image of something you like, “pin it” to your board and allow other users to share it, like it or comment on it. They can follow you, you can follow them, you can share your pinning activities on other social networks, its all pretty cool stuff.Although it was probably not the site creator’s original intended purpose… -
Business Plan Templates, Outlines and Samples
8 May 2012 | 8:00 amAre you thinking of starting your own business? Maybe you’ve got an idea for a product or service that you think is really going to sell. Most investors, however, won’t have anything to do with you if you sit them down and say “Hey, this is my idea, will you invest some of your money to help me get started?”That’s where a business plan comes in.A business plan is a formal document that enumerates and explains your business goals and gives a reasonable plan of reaching those business goals; usually forecasting 3 or 5 years into the future. It should also give background information…
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Web Gnomes
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Book Review: Love is the Killer App
15 May 2012 | 7:00 amOn Valentine’s Day this year, Chris Brogan published a blog post called Happy Birthday to Love. I was intrigued and clicked on the article (see the benefits of a good headline?!). It was essentially a plug for Tim Sanders’ book Love is the Killer App, which was turning ten years old. Since I value Brogan’s ideas and outlook on life, I decided to give this book a shot (note that I’m usually not easily persuaded to buy things, but if somebody I trust recommends a book, I usually read it). I finally got around to it this past week. (Yes, I have a large stack of… -
Gnome Likes: Content Types, Penguin Update & Moms Embrace Social Media
12 May 2012 | 5:17 pmHere at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week: Where Should You Put Your Content? Chris Brogan always has something useful to say… In this article, he addresses the difference between blog content and newsletter content. Here’s the short answer: I put information that sells on my blog, and information that nurtures in my… -
Gnome Likes: Google Places News, Life Lessons, Comp Shop Stats & Local Search Evolution
4 May 2012 | 9:30 amHere at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week: Google Places Reconsiders Reconsideration Requests – What To Do If You Are Suspended Quick note from Mike Blumenthal: Google is changing the way it handles reconsideration requests for Google Places. If your Google Places page is suspended, you may have to create a new listing. The… -
Google Analytics Features – What’s New?
3 May 2012 | 9:41 amGoogle Analytics is a free tool that many webmasters use to track their website traffic. There are several cool Google Analytics features that have been released in the last month or so, and I thought I would share some of these with you. Before we dive into the new features, let’s take two seconds to talk about what Google Analytics provides (if you’re a pro, you can skip this section): Audience: Find out how many visitors you had, where they live, how many are new vs. returning, how engaged they were on your site, etc. Traffic Sources: This set of reports tell you where your… -
Gnome Likes: Rich Snippet Spam, Penguin & Email Help
27 Apr 2012 | 12:33 pmHere at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week: Google Allows Spam in Rich Snippets with Schema.org The past few weeks/months, one of the topics circulating around the SEO web is the question about rich snippets & spam. What does this mean? Rich snippets are code segments that you can add to your site to help the search engines…
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Internet Marketing Blog
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Pandas, Penguins & SEO...Oh My!
10 May 2012 | 8:09 amYou may have heard a lot of buzz lately changes in the Google search engine. Basically, Google is on a mission to improve the quality of their search results. In order to do this they must always make adjustments to their algorithms. The two largest most recent updates are known as Panda and Penguin. Google Panda and now Google Penguin In 2011 Google launched a substantial change algorithm (known as Panda) aimed at identifying low-quality web pages and websites. The purpose of the Panda update was to limit the amount of websites/web pages (often seen on so-called "content farms")… -
A Guide to Local SEO
5 May 2012 | 1:14 pmSearch Engine Optimization or SEO (as it is most often referred to) is one of the buzzwords that online marketers often bandy about. If you have a local business and are trying to create an online presence, you may be a little confused about what, exactly local SEO is and more importantly, why it's relevant to your local business. First of all, you might be wondering what all this chatter about SEO is. Basically, SEO is manipulating your site, the content, links so the search engines (and especially Google) rank your website higher in their pages. Creating a… -
Buying your Twitter Followers?
28 Apr 2012 | 9:40 amSome people are really desperate for friends. You and I now have the ability to BUY Twitter followers! This means that for just a few dollars I can increase my fan base by thousands! Sounds great doesn't it? We'll, not really. Sure, showing off your thousands of Twitter followers or Facebook fans could give a boost to your ego but is it really worth anything? The short answer is no. Here are a few reasons why buying your social media fans/followers is NOT a good idea. Bad idea reason #1. The whole purpose behind having a Twitter of Facebook account for your business is… -
Google Map Optimization for Local SEO Marketing
26 Apr 2012 | 2:26 pmIn the race toward front page search engine domination, an important element for local businesses is Google Map optimization. Not only does this allow potential customers to locate your business but it can potentially provide the push that your business needs to grab front page local search engine positioning. Here are six Google Map optimization tips for raising your search engine rank: 1. Keyword optimization vs. spamming. Although you might believe that adding multiple keywords into your title, Google algorithms will actually penalize your business for keyword… -
Have an Internet Marketing Plan BEFORE you Launch Your New Website
25 Apr 2012 | 11:47 amInternet marketing provides many small businesses the opportunity to compete on a level playing field with the “big boys” in their industry. Small businesses competing with big companies will find first impressions are critical. Your image plays a crucial role in winning the trust of potential customers and retaining the ones that you have. You must always present a professional image, even if you are working from your kitchen table. Unfortunately many businesses get hung up with their “image” and rush into the development of their website without having an actual…
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Apex Pacific Internet Marketing Blog
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7 Must Have SEO Chrome Browser Extensions For Website Owners And SEO Professionals
15 May 2012 | 9:16 amWhether you are a small business website owner or SEO Professional, you’re always on the lookout for SEO tools to ease the responsibilities of managing your search engine rankings. With the search engines on a warpath to increase the quality of their search results, there are endless changes to their search algorithms that keep you on your feet. This is where browser extensions can be of assistance. These are simply extra features you can add to your Internet browser to make life easier. While they are by no means as comprehensive as SEO software on the market, they help you more… -
Why Doesn’t My Rel=Author Markup Information Appear?
9 May 2012 | 7:55 amI had a great question from Jeroenone of our readers, asked ‘Is this still supported by Google? If I Google for ‘google doodle animations’ I find the article of socialmotus, but I don’t see the author information… Is this normal?’ Google’s rel=author markup works in quite a mysterious way (to the frustration of authors like myself). So I wanted to follow up with my previous article ‘Google Rel=Author Markup: Why Your Picture Needs To Be In The Search Resultsand clarify what you can expect with this whole author markup business. How Does Rel=Author Work? The inconsistent… -
Google Algorithm Updates For April (Other Then Penguin)
7 May 2012 | 8:44 amIt’s upon us again folks; Google has released its list of algorithm changes for April. It’s been an eventful month with Google unveiling another major update, affectionately (and deceptively) known as the Penguin algorithm update. As expected, this list doesn’t touch on the specifics of the Penguin update with the exception of keyword stuffing. God forbid black hat SEO’ers find another way to game the algorithm. The list describes their “Keyword stuffing classifier improvement. [project codename "Spam"] We have classifiers designed to detect when a website is keyword stuffing. -
How The New Google “Penguin” Algorithm Update Affects Your Business
3 May 2012 | 1:16 am***Update: Google have just released their Google algorithm updates list for April. Check it out to see if any of these smaller updates could affect your website. Thinking of Penguins tends to conjure up images of cute, waddling birds. But now, at least in the SEO world, they’ll lose part of their innocent image with the new Google algorithm update aimed at webspam being referred to as the “Penguin Update”. This is expected to impact about 3% of search queries. If you’re engaging in black hat techniques – be warned – yet again (remember the “Panda Update” anyone?). -
Google Rel=Author Markup: Why Your Picture Needs To Be In The Search Results
3 May 2012 | 1:05 amChances are you’ve come across a search result with the author’s name and photo next to their search listing. Users tend to gravitate towards these results as they stand out on the crowded page. Yet few businesses have taken advantage of this feature. The internet is saturated with content similar to yours and having your author information appear is a simple (and free) way to add prominence and credibility to your search listing. According to a recent article by Search Engine Land, only 1 in every 5 Google searches shows Rel=Author (a.k.a. author markup) in the top 100 results, so it’s…
