Internet Marketing

  • Most Topular Stories

  • Should You Use PPC If You’re Ranking Organically?

    SEO Inc Blog
    Eric Seal
    17 Aug 2015 | 3:32 pm
    So your website is on Page One of Google’s search results. And you haven’t given a cent to Google for PPC and paid search advertising. You’re feeling pretty complacent; now all you have to do is just sit back and let customers find you, right?We all know business doesn’t work like that—not on the Internet. Especially when you have powerful online tools like Google AdWords and Bing Ads offering you customized paid search solutions. These tools can help you gain a serious edge over your competition.So should you invest in paid search campaigns if you’re already ranking highly…
  • How To Nail Your Marketing Strategy Basics

    The B2B Inbound Marketing Blog
    21 Jul 2015 | 10:13 am
    Despite the fact that marketing is one of the most important fundamental processes of any business, many business managers fly be the seat of their pants with their marketing strategy. Developing a marketing strategy is like designing a blueprint for a house - the blueprint lays out how the house will be built, taking into account considerations like the needs of the future inhabitants and the environment in which the house will be built. A good place to start in developing your marketing strategy is the 4 P's of marketing, first developed by E. Jerome McCarthy in 1960: Product (or service),…
  • How to Build an Industry Leading Blog Series

    Inbound Marketing Blog
    2 Aug 2015 | 1:27 pm
    Many of our clients express the desire to show thought leadership in their industry. The first question we typically ask is if they actually are thought leaders in their industry - you just can't fake it till you make it with any kind of thought leadership. If they are indeed leaders in their industry then we recommend a variety of content to highlight that leadership. Here's how we helped one of our clients show their industry leadership on their blog.  EBI, a background screening provider, offers a number of employment screening services to large and mid-size companies. Their CEO, Rick…
  • How to Choose A Good SEO Agency

    Big Thinking Online
    Rosalind Henshell
    26 Aug 2015 | 2:50 am
    How to Choose A Good SEO Agency If you think it might be time to put an SEO Strategy in place, but have no idea where to start, then here are some questions to consider before you call in the professionals. What Do You Want To Achieve By Implementing SEO? The most important step to take first is to understand for yourself why it is important for you to implement an SEO strategy for your business. If the only answers you can come up with are along the lines of “because I’ve heard I need it” or “because I want to rank at the top of Google” then I suggest you don’t have a clear…
  • What Do You Do When You Have No Time for Blogging?

    Online Marketing Strategy for Entrepreneurs | Denise Wakeman
    Denise Wakeman
    12 Aug 2015 | 3:28 pm
    I know what you’re going through. I always say that online visibility depends on making sure that your site features fresh, interesting, valuable content and resources. So you have to consistently publish. Have to. You need to keep blogging, keep posting, keep generating that content. It’s all about consistency, right? The problem is, being consistent can be hard when you just can’t find the time or energy or inspiration to write. So what can you do when you have no time for blogging? Don’t panic. Because there actually is another way. I know, I know — this “other way” is…
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    ShoeMoney

  • John Reese’s Epic Journey

    Jeremy Schoemaker
    27 Aug 2015 | 7:00 am
    I was a moderator on Digital Point forums back in 2007 when I heard about this John Reese guy.  One of the other moderators had a VB plugin and was blown away when Jon promoted it and he sold over 10,000 units of it. This was at the time I just had launched AuctionAds and I wanted to get this guy onboard. So I looked up John Reese’s information at DigitalPoint and shot him an email.  His first response was something like “How the hell did you get my personal email?”.  LOL.  So I told him.   He offered to do a interview with me about it  and send it out to his list. We…
  • Let Your Personality Show On Your Website To Attract A Bigger Audience

    Jeremy Schoemaker
    26 Aug 2015 | 4:50 am
    What’s missing from most people’s websites? A personal touch. Business often has an impersonal feel to it, but it doesn’t have to be that way. You can share who you are with your audience, and you’ll probably be better off for it too. The hardest part about this is being vulnerable. It can be difficult to open up to your followers and share who you really are. However, overcoming that fear is all part of growing your online business. Here are four steps you can take to let your personality show through on your website and begin to attract a bigger audience. Step #1…
  • Should You Build Traffic Before Selling On Your Website?

    Jeremy Schoemaker
    13 Aug 2015 | 6:24 am
    Should you start selling from day one, or should you wait until you have an eager and willing audience? If there were an easy answer, this question wouldn’t keep coming up. There is no right or wrong; only what’s right for you. Here are some thoughts on when you should begin selling. Get Set Up As Early As Possible Whether you want to review and promote affiliate products or put ads up on your site, you need traffic to make money. If people aren’t coming to your site, it doesn’t matter how many things you’re promoting. Still, while you’re probably not going…
  • What Social Network Is Best For You?

    Jeremy Schoemaker
    6 Aug 2015 | 5:02 am
    What Social Network Is Best For You? In your business and affiliate marketing efforts, focus is really the number one thing. Budding entrepreneurs will often succumb to the shiny object syndrome, chasing every new idea and new piece of technology that comes along. It’s not that you won’t find new opportunities to be had with the latest gadget or app; it’s that if you’re running around like a chicken with your head cut off, you’ll never stick with something long enough to see the fruits of your labor. The idea of entrepreneurship is to crack the code on one thing…
  • Revisiting The Adult Affiliate Marketing Niche With Ricky Ahuja

    Jeremy Schoemaker
    30 Jul 2015 | 2:22 pm
    Ricky Ahuja,  AKA the Turbanator, from clicksyndicate.com has been a mainstay at all affiliate marketing conferences I have ever been to.  If you have ever been to an Affiliate Summit I am sure you recognize him.  He is a great dude. Riki is the head dude for Click Syndicate one of the largest adult affiliate networks on the planet.  I recently was talking with him on Skype and asked if he would mind doing an interview about the affiliate marketing space as it pertains to the adult niche in today’s world. Since the inception of Affiliate Marketing (No Zappos you did not invent it)…
 
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    ComBlu | Your Marketing Strategy

  • Back to School in a Content Marketing World

    Cheryl Treleaven
    11 Aug 2015 | 9:17 am
    It’s that time of year.  Despite the humid August weather, the kids are prepping to head back to class. And so are many of us as the fall conference season kicks off.  For marketing pros, digital and social leaders, and content strategists, there are lots of intriguing options over the next few months. To name a few: Confab Intensives (Aug 31- Sep 2) Offer three days of hands-on workshops that promise to help you up your content strategy game. Focus is on editorial, UX, CMS, workflow and governance. Social Media Strategies Summit takes their show on the road – to Atlanta next week (Aug…
  • What Are New Tasks of Salespeople in the Digital World?

    Administrator
    4 Aug 2015 | 11:43 am
    This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  The digital evolution has changed how organizations conduct business. There’s a lot of change happening: customers now have new ways of communicating using social media, forums and product reviews. They gather real-time information on products and services, and engage with brands in real-time, using mobile phones and more. The rise of real-time messaging applications like Snapchat, Vine, Instagram and others signal a new era where customers increasingly expect personal experiences and instant…
  • Media Relations: The Pitch Package

    Pam Flores
    21 Jul 2015 | 7:10 am
    ComBlu has recently been working on a number of thought leadership engagements for clients in a variety of industries, including financial services, healthcare, insurance and banking. This is right up my alley as the chief media relations person at ComBlu, and it has been fun working with new media outlets and reconnecting with reporters and editors I had not had reason to contact recently. As I reported in a recent post, social media has transformed the media relations discipline forever. However, getting back to basics – in the form of the original word of mouth or a good old fashioned…
  • Do We Really Need Another Content Marketing Tool?

    Kevin Lynch
    14 Jul 2015 | 6:44 am
    Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for worldwide social media and content marketing at Intel, had a strong viewpoint on this issue. “For many marketers, especially those newly responsible for content strategy and execution, the lure of one-stop shopping for a technical platform and software solution are very difficult to resist.” Pam went on to say that the most asked question she faces is, “which solution do you recommend?” But…
  • What’s The Real Value Of Community?

    Administrator
    7 Jul 2015 | 1:18 pm
    This post was originally written by Dennis Smith on his blog, thedennissmith.com.  Simply put; communities exists so that people can share unique experiences or to solve common problems. However in today’s social world there a lot of faster and more convenient ways of getting an answer to your question…..right? Why would anyone take the extra step to join a community? How does an online community fit in with the goals of the business? From a consumer point of view communities allow me to find answers or post questions about specific issues I am having with a product and they also allow…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Maximize Profitability on Your Branded PPC

    Ryan Moothart
    20 Aug 2015 | 4:39 pm
    Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was that “Alphabet”?  But!  After that, bidding on branded search terms is top of the list.  The logic is crazy simple: you don’t want competitors bidding on your brand name, and showing ads for their products before yours. Better still, running a branded search campaign in your…
  • Quick Guide to Google Tag Manager Fundamentals Exams

    Timothy Gillman
    18 Aug 2015 | 6:00 am
    Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man. For everyone else – Imagine if every company with a website had someone who could handily manage site tags. User experience across the entire internet would be faster, simpler, and ultimately more enjoyable. Remember, this is all about actually using…
  • 10 Phrases That May Get You Fired (By Your Agency)

    Ian Lurie
    13 Aug 2015 | 7:51 am
    I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping to eat words and crap content. It’s as likely as me eating lead and crapping gold. “I want to pay you by the link.” Excellent! I’m going to charge $5/link. Then, I’m going to go to Fiverr.com and buy 10,000 links for $5. That model works. For me,…
  • Fast Research for Internet Marketers: Faking the T-Shaped Knowledge Set

    Ian Lurie
    10 Aug 2015 | 9:55 am
    Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An ‘expert’ deciding ignorant is just fine and providing a completely incorrect answer or no answer at all. Lazy ignorance kills smart decisions and usually appears as an answer that sucks all intelligence out of…
  • 10 Tips for a Successful Post-Mortem

    Kyle Eliason
    16 Jul 2015 | 9:23 am
    I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually at the end of the project) to identify and analyze elements of a project that were successful or unsuccessful. It answers the question, “How’d we do?” Many people find the name “post-mortem” too macabre. They’d rather call it a…
 
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    Greg's Corner

  • Defending what’s Wrong for the Right Reasons

    Greg Collier
    20 Aug 2015 | 1:11 pm
    It’s been many years since Geebo removed its personal ads section and I’m happy to say that, over the years, many other sites have followed. But not all of them. One, in particular, has continued to successfully fight legal efforts to shut down the site’s personals section, considered a facilitator of illegal prostitution and sex-trafficking industries. That site is Backpage.com and, under most circumstances, I’d use some pretty choice words to express my feelings about the site and its legal team, which invokes the First Amendment to protect its sex-ad revenue pipeline, even at the…
  • Trump’s Political Push Exposes Bad-For-Business Behavior

    Greg Collier
    15 Jul 2015 | 9:02 am
    As a business owner, I understand that my customers and business relationships are key to the long-term success of my company and I want to do everything I can to maintain and expand those relationships. At the same time, I also need to be able to maintain my voice and speak up about issues that matter to me, both professionally and personally. That’s one of the best things about having this blog. Still, there’s a fine line that must be walked when a business owner starts sounding off on the controversial topics of the day – and. boy, are there plenty to choose from these days. The…
  • Today’s state of sports: Kids could teach the pros a thing or two

    Greg Collier
    4 Jun 2015 | 1:28 pm
    Over a recent weekend, I spoke with a friend who had spent the past couple of months coaching a little league team of 8-year-old boys. The kids had a good season, he said, emphasizing that “good” didn’t necessarily mean “winning.” Sure, they won their share of games, he said. But they lost a couple of heartbreakers, too. Still, he said, all of the kids had a good season. Some really improved their skills. Others picked up some confidence in their abilities. And at the end-of-the-season party, the kids talked about great catches and good hits instead of victories or losses. For these…
  • Don’t be a Craigslist Killing: Raising Awareness for Safer Face-to-Face Transactions

    Greg Collier
    23 Mar 2015 | 8:21 am
    Conducting business with a stranger always brings a certain amount of risk – both for buyer and seller. But, in this digital age of classified advertising, where individuals are conducting one-on-one transactions for used cars, sports tickets, furniture or even intimate relationships, the risk of harm grows exponentially. Consider the recently-published “Craigslist killings,” a list of 84 people whose lives were cut short over the last 8 years through encounters with people they met via the online classifieds site. Some were involved in encounters that were already risky enough,…
  • Cheating in the NFL: Here’s One Simple, but Tough, Question for the New England Patriots

    Greg Collier
    26 Jan 2015 | 5:33 am
    I have only one question for the person who deflated 11 of the 12 footballs for the New England Patriots when they played against the Indianapolis Colts for the AFC Championship earlier this month. Was it worth it? I mean, here we are, counting down the days until the Super Bowl, the biggest game of the year, and instead of listening to radio hosts and TV analysts talk about the strengths of a running game or weaknesses in the defense, I’m listening to questions about quarterback Tom Brady’s integrity and suggestions that Coach Bill Belichick be suspended from the Super Bowl. Was it worth…
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    Email marketing consultant | Emailmonday

  • Giving Pie

    Jordie van Rijn
    7 Aug 2015 | 5:09 am
    Everybody loves Pie. And everybody loves a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by surprise, the doorbell rang. It was my neighbour. The day before I brought her some Plums and she woke up 8 o’clock in the he morning to bake. There she was with a delicious piece of homemade Pie. Actually the timing was impeccable, because I was about to have a coffee and that Piece looked like it would go perfectly with it. I definitely enjoyed to eat it (right away). Even more efficient, I put the cake on a dish of…
  • We have the Future of Email Marketing on tape – 5 inspiring videos

    Jordie van Rijn
    22 Jun 2015 | 7:04 am
    What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver. Here are the videos from the Future of email Marketing Conference, where a great line up of speakers presented new approaches future-forward tools and techniques to to the old challenge of engaging leads and customers. Spray and Pray is Not the Way – Becs Rivett Becs Rivett (@becksr) email…
  • 5 Experts Give You Their Triggered Campaign Advice

    Chris Hexton
    25 May 2015 | 10:55 pm
    Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business. I got five of the best email marketing and conversion rate experts out there to review an email marketing campaign from easyJet. Here’s the email: An email like this is sent to customers after they book a flight with easyJet. The email is personalised based on the destination the customer is traveling to. I received this email…
  • DMA National Client Email Report 2015

    Jordie van Rijn
    29 Apr 2015 | 5:23 am
    Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report for the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel. What are the main conclusions from the report? Conclusions from the Client Email Report 2015 Email marketing continues to deliver a strong performance for brands and marketers. It is used by over 90% of businesses and provides a cost-efficient and powerful way for both broadcasting news…
  • Customer Lifetime Value Calculation for Email Marketing

    Jordie van Rijn
    23 Feb 2015 | 12:54 am
    “What can I spend to get a new subscriber and what will it bring me?” a question that I often hear when marketers are creating their email marketing plans. The answer lies in knowing what an email subscriber is worth (to you). A customer lifetime value calculation of your subscribers combined with ROI of your email campaigns helps make smarter decisions, improving your marketing strategy. So how can you calculate ROI and the customer lifetime value of an email subscriber? Calculating ROI The hard part in calculating the Return on your Marketing Investment (ROI or ROMI) is to uncover the…
 
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    dotmailer Status - Incident History

  • Regular application update

    dotmailer
    1 Sep 2015 | 11:30 pm
    Aug 26, 12:35 BSTScheduled - Our next regular application update is scheduled for 2nd Sept at 7:30am UK time (UTC+1). Regular updates typically bring new features, bug fixes and performance gains. During the update, sends and related services may run slower than usual. We'll share the release notes just after the update so you can read what's new.
  • Amazon S3 and Cloudfront related issues

    dotmailer
    24 Aug 2015 | 10:24 am
    Aug 24, 18:24 BSTResolved - Amazon have confirmed that this issue has now been resolved. From Amazon: "Between 3:07 AM and 9:41 AM PDT, end users using a single ISP, British Telecom, in the UK experienced failures when resolving cloudfront.net domain names. The issue has now been resolved and the service is operating normally." This now means that all campaign images and EasyEditor are now loading correctly for our users who were affected by this.Aug 24, 15:59 BSTUpdate - Amazon have announced that it is users on BT in the UK that are experiencing failures when resolving cloudfront.net domain…
  • Some services are currently unavailable

    dotmailer
    19 Aug 2015 | 1:04 pm
    Aug 19, 21:04 BSTResolved - All services have remained stable, and we're happy to call the incident resolved.Aug 19, 18:29 BSTMonitoring - Survey notification emails are now being sent as normal. This means that all known issues have been resolved. We will continue to monitor the changes made over the next few hours. Apologies for the impact today's issues may have caused you.Aug 19, 16:54 BSTUpdate - Segments are now refreshing and programs are enrolling for all accounts. This issue is now considered resolved. The remaining surveys and forms services continue to be worked on.Aug 19, 15:45…
  • Regular application update

    dotmailer
    19 Aug 2015 | 1:45 am
    Aug 19, 09:45 BSTCompleted - We're continuing to experience outage of the surveys and forms API. In addition, other survey services are experiencing ongoing issues. However, as these may or may not be related to the earlier platform update, we're closing this maintenance window and opening a new incident. Further details will be supplied as part of that incident.Aug 19, 08:46 BSTUpdate - Today's update is complete, but we're experiencing issues with the surveys and forms API. All other services are up and running. More soon.Aug 19, 07:30 BSTIn progress - Scheduled maintenance is currently in…
  • dotmailer corporate website unavailable

    dotmailer
    12 Aug 2015 | 7:33 am
    Aug 12, 15:33 BSTResolved - This incident has been resolved.Aug 12, 15:24 BSTInvestigating - dotmailer's corporate website located at www.dotmailer.com is currently unavailable. While we resolve the issue, we're redirecting all users to the application login page.
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    Starmark | Integrated Marketing Communications » Starmark eTips

  • Use Geofencing to Create Relevancy

    Roberto Renteria
    20 Aug 2015 | 1:12 pm
    A geographic fence or “GeoFence” is a virtual way to define a physical area for marketing purposes. This brings a lot more flexibility for marketers than using pre-defined designated marketing areas (DMAs) or ZIP code. Geofence technology targets users using their mobile devices when they “enter” or “leave” one of these custom-defined areas. Because of... View Article
  • Driving Visitation and Tracking Offline Conversions

    Roberto Renteria
    13 Aug 2015 | 6:39 am
    In today’s world of digital advertising, whether you call it SEO, SEM or PPC; or measure by CPC, CPL or CPM, the goal is one and the same–tracking and conversion. While a variety of tools make measurement fairly mundane, how do businesses attribute conversions to the appropriate marketing source? Let’s explore two methods within Google’s... View Article
  • SnapChat Ads, Geofilters and Millennials

    Roberto Renteria
    30 Jul 2015 | 12:11 pm
    Snapchat may have finally found an advertising model that its core millennial users will actually like — custom geofilters with opportunities for companies to brand and sponsor. Geofilters allow users to add a location-specific filter to photos or videos they post to the network. These filters have become a popular way to tell friends where... View Article
  • Location Based Marketing Cheat Sheet

    jtitelius
    28 Jul 2015 | 8:38 am
    Location based marketing (LBM) is a direct marketing strategy that delivers targeted communications based on where your audience is standing. With the proliferation of mobile devices in today’s market, there is tremendous potential to leverage this emerging technology. To help you navigate through the geofences and beacons, we’ve developed a cheat sheet that outlines these... View Article
  • Can you see the future through a Periscope?

    Roberto Renteria
    2 Jul 2015 | 11:07 am
    Periscope is a new app launched by Twitter that lets you broadcast live video streaming from your phone and because of its integration with Twitter, you have an instant community of followers to share your live streams with. As a marketer, what can you live stream? A great place to start is with special events or... View Article
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    Online Marketing Strategy for Entrepreneurs | Denise Wakeman

  • What Do You Do When You Have No Time for Blogging?

    Denise Wakeman
    12 Aug 2015 | 3:28 pm
    I know what you’re going through. I always say that online visibility depends on making sure that your site features fresh, interesting, valuable content and resources. So you have to consistently publish. Have to. You need to keep blogging, keep posting, keep generating that content. It’s all about consistency, right? The problem is, being consistent can be hard when you just can’t find the time or energy or inspiration to write. So what can you do when you have no time for blogging? Don’t panic. Because there actually is another way. I know, I know — this “other way” is…
  • Finding Visibility at the Intersection of PR and Social Media | Adventures in Visibility with Joanne McCall

    Denise Wakeman
    29 Jul 2015 | 11:26 am
    With the pervasive use of social media in business, you may be tempted to think that PR is dead or dying. Nothing could be further from the truth and you’d be wise to consider how you can add PR to your online visibility toolbox. After witnessing Joanne McCall at work on Andrea Lee‘s recent book launch, I had to get her on Adventures in Visibility to talk about how “traditional” PR is being used in conjunction with social media to boost visibility and get real world media coverage.  Joanne and I take a look at the intersection of PR and social media and how you have more media…
  • Ghost Blogging – Yes or No? [Poll]

    Denise Wakeman
    15 Jul 2015 | 5:18 pm
    On the fence. That’s my current position on ghost blogging. For years, I’ve been adamant about not using ghost bloggers. I’ve maintained a hard line that a business blog needs to reflect the voice of the owner and she/he needs to be invested in the content being published in their name.  I’m changing my tune. When I started blogging in 2004, there were no social networks to contend with. Adding a blog to your marketing mix was a lot more straightforward: you wrote an article, optimized it for the search engines and published.  Now, not only do you have to take the…
  • How National Media can Improve your Reach and Visibility in New Markets

    Joanne McCall
    6 Jul 2015 | 8:49 am
    We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in the process of integration for a number of years now, and they’ve reinvented themselves. It isn’t dying and those who say it is, are not keeping up. (I know, those might sound like fighting words, but I don’t mean it that way. There was a time when “old media” and “new media” meant something. Those days are…
  • How to Blog Like a Pro and Stay Ahead of the Pack

    Denise Wakeman
    2 Jul 2015 | 12:28 pm
    As a business owner, you know how it goes…you’ve got to constantly learn and adapt to new ways of marketing your wares, develop and reach new fans, and stay ahead of your competition.  The same goes for your blogsite, especially if it’s an integral part of your online marketing strategy (it is, right?). Whether you want to or not, you’ve got to blog like a pro. What’s hot in design, what works for SEO and blog promotion, how to get more traffic and better conversion…it’s not a static situation and it’s easy to fall behind when you’re busy…
 
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    Omar Kattan - New Age Ad Man

  • Lead Management Automation: The Right Email At The Right Time

    Omar Kattan
    17 Aug 2015 | 10:50 am
    A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how do you automate the process to save time and money? Leads go through five clearly identifiable stages as they turn into customers or [...] The post Lead Management Automation: The Right Email At The Right Time appeared first on Omar Kattan - New Age Ad Man.
  • 12 Tips to Getting the Most Out of Your Email Newsletter

    Omar Kattan
    8 Aug 2015 | 7:40 pm
    One of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, making it a great way to solidify your brand image by providing subscribers with useful, shareable information. Looking to start a newsletter or fine-tune an existing [...] The post 12 Tips to Getting the Most Out of Your Email Newsletter appeared first on Omar Kattan - New Age Ad Man.
  • Twitter Google Deal: What Businesses Need To Know

    Omar Kattan
    3 Jul 2015 | 12:31 pm
    If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached between Google and Twitter to allow Google direct access to the Twitter firehose (the term used to refer to the constant stream of data generated [...] The post Twitter Google Deal: What Businesses Need To Know appeared first on Omar Kattan - New Age Ad Man.
  • Mobile App Store Optimization: A Guide to Better Ranking

    Omar Kattan
    26 Jun 2015 | 6:48 am
    Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people know the ins and outs of search engine optimization, but mobile apps also change the way optimization works for success. According to GulfNews.com, the UAE controls 60% [...] The post Mobile App Store Optimization: A Guide to Better Ranking appeared first on Omar Kattan - New Age Ad Man.
  • Beginner’s Guide to Remarketing

    Omar Kattan
    29 May 2015 | 11:34 pm
    If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to pitch you products. You enter a Google search for exercise tips, and pretty soon you are seeing banner ads for treadmills and [...] The post Beginner’s Guide to Remarketing appeared first on Omar Kattan - New Age Ad Man.
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    E-Marketing Associates - Online Marketing Products for Independent Hotels » Blog

  • The Best Types of Videos for Hotel Marketing

    Nigel J. Rodgers
    27 Aug 2015 | 9:17 am
    Hoteliers know that video is one of the most important forms of marketing content on the internet. Video content gets more engagement than any other form of digital content. Experts believe that, by 2018, video will take up about 79% of the internet. Since video has such a large impact online, it is important to know how to properly use video to connect with your audience. Here are some of the most popular types of videos that will help increase your hotel’s impact online: Virtual Tours– What better way to show off your hotel than to show a video walk through of your property? Virtual…
  • Optimizing Social Media Posts Using SSO Best Practices

    Melody Ciria
    19 Aug 2015 | 6:00 am
    It should come as no surprise that an effective SEO presence is highly dependent on your hotel’s social media activity. An active social media presence is key to naturally gaining relevant links that will ultimately drive quality traffic to your site and increase conversions. Without an effective social media strategy, your SEO efforts will fail to yield any meaningful results. With that being said, don’t expect obtaining any sort of SEO benefits without also developing an effective social media strategy. A 2015 study from SearchMetrics states that, “Google does not directly use social…
  • How to Start Using Instagram for your Hotel

    Tina Cheong
    17 Aug 2015 | 4:58 pm
    Instagram is a social media channel that allows users to express their creativity with the flexibility of editing and filtering images to their liking. So why should hotels start using Instagram? According to ReviewPro, Instagram is growing rapidly with over 300 million active users who share up to 70 million images and receive up to 2.5 billion likes a day. It’s a simple application that hotels can use to market themselves quite effectively. It is important to note that about 65% of people are visual learners, and people usually retain 80% of what they see and 20% of what they read. This…
  • Strategies to Improve your Hotel’s Impact on TripAdvisor

    Nigel J. Rodgers
    14 Aug 2015 | 5:03 pm
    If you work in the travel industry then chances are you’re well-acquainted with TripAdvisor. The review aggregator travel site can directly affect the amount of bookings your hotel receives. Because TripAdvisor is so widely used by travelers, your image on the site can make or break the performance of your hotel property. Research shows that 6 out of 10 people check TripAdvisor before booking a room. Hoteliers should never underestimate the power of the their TripAdvisor page, and it is important to find ways to improve your TripAdvisor ranking. There are specific steps hoteliers can take…
  • Twitter Users Can Now Send Longer Direct Messages

    Arielle Sanchez
    13 Aug 2015 | 9:36 am
    Social Media has become a key customer service tool for hotels in the past few years. More and more users are reaching out to hotels via channels like Facebook, Twitter, and even Pinterest. Common messages sent to hotels on social media include reservation questions, to check availability, questions about the location or area, compliments/complaints, general questions and more. If a guest is ready to book but has a quick question about the hotel, then decides to tweet or direct message the hotel, a quick response back can be the difference between them booking with your property or choosing a…
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    The Conversion Scientist

  • Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]

    Trina Bolfing
    27 Aug 2015 | 2:51 am
    “We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was using mobile apps at an alarming rate? Would you be interested in knowing more about this segment? Worldwide venture capital firms are investing in this segment, more than any other right now. Yes, it’s the mobile commerce segment, that portion of your visitors that will purchase from their phones, install apps for your…
  • How do you decide what elements of your site to test?

    Brian Massey, The Conversion Scientist
    21 Aug 2015 | 5:00 am
    Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with fifty, seventy-five, one-hundred or more ideas for each of our client sites. Filtering through this list is the hard part. Subscribe to The Conversion Scientist Podcast: Download (Duration: 9:02 — 8.3MB) If you enjoyed this, please leave a review on iTunes! In this…
  • What are some strategies for reducing bounce rate?

    Brian Massey, The Conversion Scientist
    19 Aug 2015 | 2:34 pm
    This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leaving almost immediately after arriving at your site. This metric provides for a lot of error in interpretation. “A high bounce rate means you’re site is crappy.” This is rarely the case. A more accurate explanation is that your site doesn’t look the way your visitors expect it to look. Understanding what your…
  • Seasonal Online Retailers’ Optimization Habits

    Luis Ramirez
    17 Aug 2015 | 9:17 am
    We can hear the bells! With just a few days left in summer, parents are now easing their way out of summer camps, Disney vacations, and scrambling to prep their kids for the new school year. Retailers reliant on the back to school rush have run out of time to prepare. How have onilne retailers done in the months leading up to this peak period in their sales? Our report gives us a hint. Preparing for Peak Season There are two ways an online retailer can make the peak season it’s most successful. Buy more traffic. Increase the revenue earned per visitor. We can determine the amount…
  • How to Create a Hypothesis List and Get a Date, Too

    Megan Hoover
    13 Aug 2015 | 9:47 am
    As a Conversion Scientist, I used my background in Conversion Rate Optimization and Landing Pages to create the first draft of my OkCupid profile, the landing page of me. I utilized the chemistry of a successful landing page formula to make sure I hit all the known conversion points. OkCupid’s setup will limit me in the type of test I do. We’ll be doing pre/post testing so I started by putting my best page up, letting it run for two weeks and calculating my “pre” conversion rate. Subscribe to this Series This is a key piece of knowledge for any business ready to test – know…
 
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    SEO Inc Blog

  • Our New SEO Services Smoke the Competition!

    Eric Seal
    24 Aug 2015 | 10:38 am
    Google is always adding fuel to the fire to keep us on our toes. However, without a good SEO strategy, many businesses get burned. And those who can’t take the heat often end up in smoke.SEO is always changing, and yet there are some things that always stay the same. Our commitment to seeing our clients succeed is one thing we have never changed or compromised. Put simply, the SEO services we offer our clients are completely fireproof.Who Our SEO Services Are ForWhen we say “clients,” we’re actually referring to both past and present clients. Winning back…
  • How to Stop and Prevent Referral Spam

    John Caiozzo
    20 Aug 2015 | 2:25 pm
    These days, almost everyone is being hit by referral spam, and it is unlikely that Google will step in and stop it any time soon. This means we’re on our own to deal with it. But in order to do so, we need to know how to block sites that are sending us referral spam.What is Referral Spam?Referral spam, also called referrer spam, is fake traffic that appears in your Google Analytics reports as traffic that was referred from another website. Thankfully, referral spam is fairly easy to spot since most of the traffic has a 100% bounce rate, or at least an abnormally high bounce rate.The purpose…
  • Should You Use PPC If You’re Ranking Organically?

    Eric Seal
    17 Aug 2015 | 3:32 pm
    So your website is on Page One of Google’s search results. And you haven’t given a cent to Google for PPC and paid search advertising. You’re feeling pretty complacent; now all you have to do is just sit back and let customers find you, right?We all know business doesn’t work like that—not on the Internet. Especially when you have powerful online tools like Google AdWords and Bing Ads offering you customized paid search solutions. These tools can help you gain a serious edge over your competition.So should you invest in paid search campaigns if you’re already ranking highly…
  • Google Now Showing Fewer Local Search Results

    Eric Seal
    11 Aug 2015 | 11:44 am
     After moving away from Google+, the internet’s most popular search engine seems to be changing things up again. The latest change? Fewer local search results in the SERPs.Recent search query testing by Search Engine Roundtable’s Barry Schwartz reveals only three local search results instead of the typical seven. The Google Local Pack, sometimes called the “Google 7 Pack,” is already being referred to the Google 3 pack.As with any new changes Google makes, we have to examine our SEO services and strategies and see how they’ve been affected.What the New “Google Local Pack”…
  • SEO Inc. Wins Best SEO Company of August 2015 and More!

    Eric Seal
    5 Aug 2015 | 12:29 pm
    Once again, offering SEO services that get results has paid off!We at SEO Inc. are proud to announce the latest set of awards given to us this August by Promotion World and FindBestSEO. Of all the top rated SEO companies out there, it’s an honor to have been chosen for these noteworthy awards. You can bet that it’s made us more committed to help even more websites find what they need to succeed in the search rankings.Now, onto the awards!Best SEO CompanyOur commitment to getting top rankings for our customers goes far beyond simple search engine optimization. Any company…
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    Rand Group

  • Microsoft Azure vs. AWS

    Calvin Gorriaran
    4 Aug 2015 | 7:00 am
    There has been a lot of talk lately about Microsoft Azure vs. Amazon Web Services (AWS), and what each service can do for your business. People are often romanced by the idea of AWS – it’s the new thing! It’s … Continue Reading — The post Microsoft Azure vs. AWS appeared first on Rand Group.
  • Windows Server 2003 is Dead

    Calvin Gorriaran
    16 Jul 2015 | 2:17 pm
    This should come as a shock to no one, but Windows Server 2003 has officially run its course. And it’s had a good run – 12 years later it’s still one of the most popular platforms used today, which is … Continue Reading — The post Windows Server 2003 is Dead appeared first on Rand Group.
  • What Your Website’s Colors Really Say About Your Business

    Kenny Reyes
    22 Jun 2015 | 10:03 am
    Words are powerful things. But every strong marketer knows that it’s the image that makes the first impression. And woe be to any designer who gets the colors wrong. Beyond simple aesthetic, colors convey a story and it’s important to … Continue Reading — The post What Your Website’s Colors Really Say About Your Business appeared first on Rand Group.
  • Tips on Working with Financial Consolidations in Microsoft Dynamics AX

    Audra Alvarado
    9 Jun 2015 | 2:31 pm
    There are plenty of Microsoft Dynamics AX users who are charged with consolidating parent company financial data from multiple subsidiary entities. Aggregating company financials from more than one subsidiary can be a challenge if you do not have a powerful … Continue Reading — The post Tips on Working with Financial Consolidations in Microsoft Dynamics AX appeared first on Rand Group.
  • Keep IT in Control

    Rob Forst
    20 May 2015 | 2:14 pm
    Ask any business, small or large — security is one of their biggest concerns. In an increasingly connected world, how can you be sure that your company data is both accessible and secure? A business solution from Microsoft gives you … Continue Reading — The post Keep IT in Control appeared first on Rand Group.
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    Search Engine Marketing Blog | Silverback Strategies

  • 7 Ways to Generate Content Topics Using Google

    klambert@silverbackstrategies.com
    26 Aug 2015 | 6:26 am
      Finding content ideas that people are interested in reading and sharing can be a very time consuming and, at times, a very challenging process. When looking for inspiration for what users want to know and planning ahead for your content calendar, content marketers can find themselves not knowing where to find those “hidden gem” content ideas. There are countless strategies for nailing down ideas but some easier than others. Looking at trending topics, questions people are asking, and gaps in content can provide great insight into what sorts of topics should be featured in…
  • Getting Started on the Google Display Network (GDN)

    klambert@silverbackstrategies.com
    19 Aug 2015 | 7:34 am
      You may be interested in testing out your first Google Display Network (GDN) campaign but aren’t really sure where to begin. You could be thinking “I don’t have the time to create banner ads” or “Don’t I need an Art Department for that?” The answer is creating a Display Network campaign actually isn’t so scary. The success of a display campaign comes down to creative quality. The best banner ads are eye-catching and the key to improving your success is through creative testing. The 3 C's of Banner Ad Creation Before you create your…
  • 4 Micro-Moments Causing a Shift in Consumer Behavior

    klambert@silverbackstrategies.com
    12 Aug 2015 | 6:28 am
      I’m sure you’ve heard the saying “Christmas in July.” Well, with the way things are trending, we may actually see Christmas decorations on display in July in the not too distant future. Earlier this month, I walked down the seasonal aisle in the grocery store and saw a huge display for Halloween candy. My first reaction was ‘YAY, the Reese's pumpkins are back!’ and my second thought was ‘what the heck, Halloween is like three months away?’ If that’s not crazy enough, over the weekend, I saw Thanksgiving decorations on display at…
  • How Branding Enhances LinkBuilding Efforts

    klambert@silverbackstrategies.com
    31 Jul 2015 | 3:29 pm
    In search engine optimization obtaining high quality hyperlinks back to your own website is an advantageous way to push your website up Google’s SERPs (Search Engine Results Page).  LinkBuilding, as this process is called, is one of the hardest tasks to undertake in SEO but most rewarding. It’s hard because this process requires an SEO to harness an artistic, street savvy, technical mindset when implementing each strategy. It’s rewarding because the right strategies can help rank your website above your competitors, and get you in front of influencers. Lest not forget…
  • Facebook’s CPC Policy Shift: Transitioning from a Social Platform to an ROI platform

    klambert@silverbackstrategies.com
    22 Jul 2015 | 7:17 am
    In a move that universally delighted CMOs and digital marketers alike,Facebook has decided to shift their policy to no longer charge for social clicks (likes, shares, comments, etc.), and instead only charge for link clicks. No policy shift of this magnitude happens without careful planning, cost/ benefit analysis, and strategic goals in mind. That said, this move is one of several made by Facebook in recent months that shift the perception of Facebook advertising from a branding and social platform to more of a direct ROI platform. The Details As stated previously, Facebook will now charge…
 
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    Attacat of Edinburgh » Brain

  • Attacat’s PPC Glossary 2.0

    Rasmus Lof
    26 Aug 2015 | 2:58 am
    It’s time to present the much awaited PPC glossary 2.0 to the world. Since we published the first glossary (over two years ago now) much has happened in the Pay-per-click world and we feel that it’s about time to provide you with an updated version. Our latest PPC glossary should enable you to communicate with any PPC professional  and avoid sounding like a noob. What is covered in our new PPC Glossary This new version of the glossary contains all of the basic terminology that was covered in the first edition, as well as a few more advanced terms that we feel have been added…
  • 6 Quick Reasons To Use Facebook Advertising

    Andrew Morgan
    19 Aug 2015 | 2:29 am
    Facebook is now estimated to have 1.44billion monthly active users and 1.25billion mobile users. That is a LOT of people your business could be reaching out to. In short if you are not investing time in promoting your business through Facebook…. maybe you should? Whether you are selling products, looking to drive leads online or promote your content, Facebook has a vast array of targeting options to suit your needs. Here are just 6 quick features to show you the capabilities that Facebook has.   Remarketing Do you often visit a site and then notice relevant ads…
  • Wilderness Scotland sends the Attacats on a culinary adventure

    Attacat Danielle
    18 Aug 2015 | 1:36 am
    We have some amazing clients and it is a rare occurrence that we get to partake in their activities or experience the great things that they have to offer. However, this past Thursday we were contacted by our client Russell Murray who is the Business Development Manager at Wilderness Scotland inviting three members of our team to take part in a private 2 hour cooking lesson at the Edinburgh New Town Cookery School. Not only do Wilderness Scotland offer adventure holidays in Scotland but they also create bespoke 5-star holiday packages and experiences for people who want to get the most…
  • AdWords pushing further into mobile territory

    Rasmus Lof
    17 Aug 2015 | 2:25 am
    You can’t escape from mobile these days, and Google is well aware of this – so aware that they’re continuously introducing paid search features specifically aimed at mobile traffic. As we keep hearing that mobile traffic is surpassing desktop on more and more platforms, AdWords has introduced a new campaign type aimed specifically towards driving app downloads. This is very much in line with the previous introduction of “call-only” campaigns, where ads are only eligible to appear on mobile devices. The feeling is that the launches of both of these campaign types are a…
  • Attacat’s SEO Glossary

    Zach Klein
    13 Aug 2015 | 9:35 am
    The SEO team at Attacat is pleased to announce the release of our SEO Glossary (mostly because we think you’ll love it but also because we’ve beaten our good friends in the PPC team to the punch – big surprise!). From bot traffic to pagination, brush up on your SEO vocabulary by flicking through our SEO glossary. Coming across unfamiliar words, phrases and acronyms relating to SEO is extremely common (even if you work full-time in the field!). SEO will always be an evolving discipline, with new expressions and terminology continually being created as a result. This is…
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    Site2You Webmaster Blog

  • 30 Top Rated WordPress Joomla and HTML Templates

    admin
    19 Aug 2015 | 7:34 am
    Today we would like to share with you 30 the most popular themes that have been tested for their quality by hundreds of happy users. You can find here themes for different content management systems. WordPress fans will be pleased with the amount of high quality designs they can find here, and Joomla lovers will find a big variety of possible options as well. If you’re not looking for a CMS template, there are also HTML templates at your choice. They are built with pure HTML and CSS, there is nothing else that could draw away your attention. If you’re looking forward to renovating…
  • Reviewing the Principles of Effective Web Design in 2013 [Infographic]

    admin
    29 Aug 2013 | 12:08 pm
    “Back in my day, we didn’t have the Internet.” Sure, we hear this phrase proudly declared by our trusty elders, but nowadays it’s nearly impossible to imagine a world that’s not immediately associated with, “wide web.” In recent years, the Internet has steadily-progressed into THE optimal resource for global data and communication; transforming the ways in which developed nations are able to search, socialize and shop….all in the comfort of their PJs. To meet the burgeoning demands of cyberspace fervor, businesses have created their own websites as a way to expand their…
  • How to Give Your Site Personality

    admin
    28 Aug 2013 | 7:04 am
    No one knows the exact number of pages that can be found on the Internet, but I think everyone can agree that indeterminate amount is growing each day. And as the amount of content online grows, it becomes harder for your website to stand out. To give yourself a chance of attracting visitors and keeping them interested, you need to make sure your site has a personality. This doesn’t necessarily mean your site needs to be flashy or have elaborate elements. You need simply need to establish a consistent design and voice for the content—and both of those things should be different than other…
  • The Importance of Integrating a Blog with Your Website

    admin
    28 Aug 2013 | 3:15 am
    If you have a website, integrating a blog into your website can become an integral part of your business.   The blog does not have to be physically integrated with the site; you can use an outside blogging service and still benefit from all the features a blog has to offer. A blog can be the voice of your business, show the personality of your company, educate customers or clients, it can be a showroom for your products and services, and can become a media source for your business and even industry. All the while, it will also be improving the social and search engine rankings for your…
  • 5 Ways to Build Your Brand Online

    admin
    26 Aug 2013 | 2:31 pm
    In the age of the Internet, creating a reputable name for yourself online is crucial to your site’s success. Whether you are just starting out or are an Internet veteran, there are many things you can do to improve your online presence and increase your visibility and credibility on the World Wide Web. 1. Know Your Audience Creating a business persona will be highly ineffective if you don’t tailor your brand to your market. The point of branding yourself is to make you (or your business) memorable and recognizable to a target audience—typically in order to garner greater credibility and…
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    latest solar news

  • India Opened The World’s First Solar Powered Airport

    26 Aug 2015 | 2:37 pm
    The southern city of Kochi is now the proud home of the first airport in the world solar energy. On August 18, the Cochin International Airport Limited (CIAL) -India international largest in terms of passenger traffic to any ordered 12 megawatts (MW) of solar projects fourth airport. The airport already had a solar power plant of 1 MW, which can produce 4000 units of electricity per day. With its new solar power station, the airport can now produce 60,000 units of electricity per day, which is more than enough to meet their daily needs. “We initiated a pilot project in February 2013 as part…
  • How Does a Solar Panel Work

    24 Aug 2015 | 10:33 am
    You should be aware that solar panels are classified into two types, these are; ground mounted installations of solar panels mounted on the roof and installing solar panels. Both are technically similar as they are designed to absorb solar energy. However, the only difference between them is their ability to provide comfort adjustment. Here, however, it is how all the solar panels work. Photovoltaic solar panels are covered with silicon crystals. When struck by sunlight, these crystals produce current that carries cable must be stored in batteries. The panels are usually held in an aluminum…
  • Why Switch to Full Potential of Solar Power?

    21 Aug 2015 | 2:25 pm
    The many advantages of using solar power to fascinate each individual to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always threw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology and the current way of life many people experience force them to consume large quantities of electricity, occasionally to keep in touch with their computers and mobile phones and all other appliances…
  • Solar Panels Efficiency

    20 Aug 2015 | 4:17 am
    As of now, there are many ways that can help people cut their spending. First, in order to reduce spending on transportation, by investing in a car it is a wonderful idea. When it comes to the water bill, you can reuse the water for watering plants. And if you are thinking of reducing electricity costs, one of the best options is to opt for solar lighting. There are many solar lights individuals can choose. But if you intend to install these lights out everything in your yard or garage, it is best to use solar lights. Unfortunately, people often make many mistakes when buying these…
  • The Benefits Of Solar Power For Your Home

    19 Aug 2015 | 1:13 pm
    Have you ever thought about equipping your house with solar energy, but thought it was too expensive? Yes, solar energy systems of any home can be an expensive design at the front, but in a few years could be filed with the cheapest source of energy you can buy. Imagine the sale of electricity to the local utility, rather than pay for it. Actually, you would clean your power company. For a change, the electric company pay you. In the long term, the systems house solar energy can be much less expensive than most would consider. Consider that most, if not all, the original is in the state…
 
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    Digital Marketing Consultant

  • WSI Retained by Tom Needham Insurance for a New Website and SEO Implementation

    John Danenbarger
    24 Aug 2015 | 3:37 am
    Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years.  As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented. Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO.  This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across…
  • WSI Connect Launches New Marketing Strategy for Walnut Creek Accounting Firm

    John Danenbarger
    24 Aug 2015 | 3:28 am
    WSI Connect was contracted by local accounting firm, Ernst Wintter & Associates to build, design and maintain a new website and implement a digital marketing strategy. Upon the initial evaluation, WSI recommended a new website for Wintter with a design focused on lead conversion. The new and improved website launched this month with great reviews. WSI implemented a look that emphasizes Ernst Wintter’s four services and created a new page for each: Broker Dealer Audit Services 401k Audit Services Nonprofits Audit Services Accounting & Tax Services The world of taxes, accounting and…
  • The Conco Companies Retain WSI for a Third Year of Comprehensive Digital Marketing Services

    John Danenbarger
    24 Aug 2015 | 3:15 am
    The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017. WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. WSI and Conco have just agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and…
  • HVAC Company trusts WSI as a partner for the Growth of their business

    John Danenbarger
    18 Aug 2015 | 8:13 am
    H & H Heating and Air-Conditioning Inc. is a premier provider of Air Conditioning and Heating Products and services to the residents of the Delaware Valley. Since their inception in 1985, they have made a name for themselves in the area for service, professionalism and quality. H & H decided to partner with WSI to grow their business further and reach new customers, as well as to reflect the quality and service that they are known for, in their online presence and branding. As part of this evolving process, WSI restructured and rebuilt their website, so that the website was easy to…
  • How To Social Sell To Boost Your SEO

    John Danenbarger
    30 Jul 2015 | 4:32 am
    The most common way to use social media to increase traffic to a website is to put a link on a Facebook page and hope enough people click through to make a difference. Boost the post and you’ll be able to reach a bigger audience, made up of both new followers and old…maybe. But what happens when those followers click through to the page will have a second effect. What your visitors do on that Web page—and in particular whether they share the URL on social media—will also affect how the site ranks on Google. A number of different actions will attract the attention of the search engine…
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    The B2B Inbound Marketing Blog

  • How To Go Outbound With Your B2B Inbound Marketing

    18 Aug 2015 | 6:35 am
    When done properly and consistently, a B2B inbound marketing program will provide your company with a consistent lead generation machine. After 3 years of inbound marketing, Rapidan Inbound is producing 3,000 website visits and 50 leads per month.  But it took us 3 years to develop what is now a sustainable source of new leads every month. We've had peaks and valleys along the way. My advice to all business owners and managers considering adopting inbound marketing is to view it as a long-term commitment to a new way of doing business. So what do you do while you're working towards…
  • How To Manage Your Professional Services Sales Process With The HubSpot CRM

    13 Aug 2015 | 12:52 pm
    Does your professional services firm have a documented sales process? High growth firms have clearly defined sales processes that have been optimized by iterating based on feedback from customers. While most elements of the sales process are customized for each customer, the basic outlines of what should happen and when are defined and documented. In this post, rather than focusing on the details of each step of the process, we will focus on how to manage your professional services sales process with the HubSpot CRM. Characteristics of the professional services sales process Most professional…
  • From 0 to 3,000: A 3-Year HubSpot Case Study

    3 Aug 2015 | 8:22 am
    It's time pull back the curtains and share Rapidan Inbound's journey from a start-up inbound marketing company to an established business that gets over 3,000 website visits per month and just short of 50 leads per month. This case study is an example of why business owners should think of content marketing as a long-term strategy; while you will see results along the way, the real reward is the long-term marketing channel that content marketing creates. It's been a long road, but we now own a consistent source of leads to help our business grow for the long-term. The strategy When I started…
  • Trust - The Foundation of Your Professional Services Marketing Strategy

    27 Jul 2015 | 3:00 pm
    Do your customers trust you? If you're in the professional services industry and you answered no to that question, you're in deep trouble. Businesses trust some of their most important issues to professional services firms - legal issues, financial issues and operational issues. If they don't trust you, how can you expect them to outsource their most important business issues to you? Many professional services businesses overlook the importance of building trust in their marketing process. To successfully grow your professional services business, you need to earn your customer's trust from…
  • How To Nail Your Marketing Strategy Basics

    21 Jul 2015 | 10:13 am
    Despite the fact that marketing is one of the most important fundamental processes of any business, many business managers fly be the seat of their pants with their marketing strategy. Developing a marketing strategy is like designing a blueprint for a house - the blueprint lays out how the house will be built, taking into account considerations like the needs of the future inhabitants and the environment in which the house will be built. A good place to start in developing your marketing strategy is the 4 P's of marketing, first developed by E. Jerome McCarthy in 1960: Product (or service),…
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    Big Thinking Online

  • How To Make The Most Of Your Business Facebook Page

    Rosalind Henshell
    28 Aug 2015 | 2:00 am
    How To Make The Most Of Your Business Facebook Page Facebook has long been one of the most powerful sites on the internet, and is definitely one of the most popular. Whether you’re sharing wedding pictures, family holidays or a cat video you found on YouTube, getting your friends to like, comment and share is all part of the fun. For businesses, it’s not quite the same, meaning that in order for a business to really stand out on Facebook they have to work much harder than an individual would. Even a business with hundreds or thousands of Fans isn’t guaranteed a “viral” post. This is…
  • 7 Ways To Win New Customers!

    Rosalind Henshell
    27 Aug 2015 | 2:44 am
    7 Ways To Win New Customers! New customers, clients or patients are the lifeblood of any business and, for small businesses in particular, keeping a steady flow of new clients coming through on top of serving existing clients and tackling the day to day running of your business can be a constant struggle. So, for any business that needs an injection of inspiration as to how to continually attract those new faces, here are some of the best tactics to add to your toolbox. Ask Your Customers To Refer Other People They Know. Asking for referrals is definitely something that you should be doing.
  • How to Choose A Good SEO Agency

    Rosalind Henshell
    26 Aug 2015 | 2:50 am
    How to Choose A Good SEO Agency If you think it might be time to put an SEO Strategy in place, but have no idea where to start, then here are some questions to consider before you call in the professionals. What Do You Want To Achieve By Implementing SEO? The most important step to take first is to understand for yourself why it is important for you to implement an SEO strategy for your business. If the only answers you can come up with are along the lines of “because I’ve heard I need it” or “because I want to rank at the top of Google” then I suggest you don’t have a clear…
  • Is Your Online Image Letting Your Business Down?

    Rosalind Henshell
    25 Aug 2015 | 12:00 am
    Is Your Online Image Letting Your Business Down? Businesses seem to fall into two clear categories online: those that know how important their online presence is and who stay on top of it at all times, and those that don’t. I’ve lost count of the number of businesses I’ve come across online whose website hasn’t been updated in years, doesn’t give any helpful information and leaves me wondering how any of their customers even know to contact them. There are also businesses whose Facebook pages haven’t been updated since 2012, or whose Twitter profile still has an Egg as a profile…
  • Tweets appearing in Google for Brand and Personal Search.

    James Debono
    24 Aug 2015 | 3:17 am
    Tweets appearing in Google for Brand and Personal Search.  It seems that the deal that Google struck with Twitter back in February this year, to make it easier to show Tweets on search is finally coming to fruition here in the UK. On Friday search results were altered as new additions were being added. Recent tweets where being added to search for Businesses/Brands, individuals and for popular #hashtags. So now not only is your Twitter handle on display, but what you said, and how long ago you said it. Business / Brand Name Search Searches for Individuals   Search for Hastags Why is…
 
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    Faith in Focus

  • Don’t worry

    Archie
    25 Aug 2015 | 11:57 am
    Years ago, I was enthralled as I listened to a pastor who for several years had faithfully served the church. His executive responsibilities had taken him all over this country. As he concluded his message, he told of one of the most frightening, yet thought-provoking, experiences of his life. He had been on a long flight from one place to another. The first warning of the approaching problems came when the sign on the airplane flashed on: Fasten your seat belts. Then, after a while, a calm voice said, “We shall not be serving the beverages at this time as we are expecting a little…
  • My attorney

    Archie
    24 Aug 2015 | 12:31 pm
    After living what I felt was a “decent” life, my time on earth came to the end. The first thing I remember is sitting on a bench in the waiting room of what I thought to be a court house. The doors opened and I was instructed to come in and have a seat by the defense table. As I looked around I saw the “prosecutor.” He was a villainous looking gent who snarled as he stared at me. He definitely was the most evil person I have ever seen. I sat down and looked to my left and there sat My Attorney, a kind and gentle looking man whose appearance seemed so familiar to me, I…
  • The mountain climber

    Archie
    21 Aug 2015 | 8:48 am
    They tell the story of a mountain climber who, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself, therefore, he went up alone. He started climbing and it was becoming later, and later. He did not prepare for camping, but decided to keep on going. Soon it got dark. Night fell with heaviness at a very high altitude. Visibility was zero. Everything was black. There was no moon, and the stars were covered by clouds. As he was climbing a ridge at about 100 meters from the top, he slipped and fell. Falling rapidly he could only…
  • It’s how you see it

    Archie
    20 Aug 2015 | 11:52 am
    A blind boy sat on the steps of a building with a hat by his feet.  He had a sign which read: “I am blind. Please Help.”  There were only a few coins in the hat. When a man came walking by, he took a few coins from his pocket and dropped them into the hat.  Then he took the sign, turned it around, and wrote some words on the back.  He put the sign where it was, so that everyone who walked by would see the new words. Soon the hat began to fill up.  A lot more people were giving money to the blind boy. That afternoon the man who had changed the sign came to see how things were…
  • Angels in the alley

    Archie
    19 Aug 2015 | 7:20 am
    Diane, a young Christian University student, was home for the summer. She had gone to visit some friends one evening and time passed quickly as each shared their various experiences of the past year. She ended up staying longer than planned, and had to walk home alone. She wasn’t afraid, because it was a small town and she lived only a few blocks away. As she walked along under the tall elm trees, Diane asked “God” to keep her safe from harm and danger. When she reached the alley, which was a short cut to her house, she decided to take it, however, halfway down the alley she…
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    Annetta Powell

  • 3 Steps to Achieve Your Goals with Inspirational and Motivational Quotes

    Annetta Powell
    19 Aug 2015 | 12:15 am
    Do you know that you can achieve your goals faster by changing your daily habits and behavior? Yes, it is all just a matter of possessing the right attitude and having a positive disposition all the time. Now, in this world where everything seems stressing, the simplest way to start the day feeling inspired and empowered is by reading motivational quotes.   Inspirational and motivational quotes often seem like a pat on your back, encouraging you to keep going after your goals. How? Here are 3 steps to achieve your goals by pondering on these mentally-stimulating goals:   1. Meditate…
  • Personal Development: Why Some People Lack Confidence

    Annetta Powell
    14 Aug 2015 | 12:46 am
    Lack of confidence can be emotionally and mentally crippling that is why many people who want to do something about it enroll in various personal development courses.   Truth is we all feel a little shy at times, and it is a normal thing because the feeling of awkwardness goes away as one become comfortable with situations and people. What makes shyness a bad thing is when you can no longer function well because of it. You lose every bit of your self-confidence, making it hard for you to achieve your goals.     There are many reasons why people feel extremely shy, and some of…
  • Are You Born Shy? Find out If Shyness Is Inherited and Why You Should Let Go of It

    Annetta Powell
    11 Aug 2015 | 1:29 am
    Shyness is one trait that has caught researchers’ attention with the aim to unravel whether it is genetically linked or has something to do with the environment. While shyness is not really considered as a negative trait, it can often hamper you from reaching your full potential and achieving your goals quickly.   In their efforts to understand the genetic nature of shyness, here are some of the things they found out:   Chronic shyness is genetically-linked   However, after you are born, the nurture component plays a big role. How uncomfortable you are with other people…
  • Simple Ways to Overcome Shyness

    Annetta Powell
    5 Aug 2015 | 3:51 am
    Feeling shy sometimes is quite normal. However, if your shyness becomes detrimental to your social relationships and you tend to withdraw a lot from people, then it is something that badly needs attention.   Great thing you can start with several measures to overcome shyness effectively. These will improve your self-confidence and improve your general communication skills. The shyness you feel around others will certainly fade as you become comfortable and confident with your new-found social skills.   Follow these tips to get started:   Focus more on the people you are with…
  • How to Overcome the Barriers to Effective Self-Development

    Annetta Powell
    3 Aug 2015 | 11:11 pm
    There may be instances in your life when you feel sick and tired of everything. Now, when you find yourself in this situation, the key is to start doing things differently so you can bring about positive changes in your life.   Each person is different. This goes to say that whatever worked for someone may not work for somebody else. However, we can always learn from other people’s experiences. This shortens our learning curve and enables us to focus on other areas of our lives.   Every individual deal with life’s stresses uniquely. There are some who just embrace and…
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    Inbound Marketing Blog

  • Are You Using These Top Hacks? - Inbound Marketing Highlights

    Mike Rastiello and Roman Kniahynyckyj
    23 Aug 2015 | 11:46 am
    Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. This week we look at content marketing KPIs, inbound marketing hacks and top social media campaigns. How to Develop Effective Content Marketing KPIs - if you are looking to truly measure content effectiveness then start with the end in mind (i.e. your business). More specifically, forget about marketing and think business goals. Marketing serves your company not the other way around. Importantly, understand the benchmarks. Content conversion rates of 2% are about average. Where are you as it relates to that benchmark? Don't set…
  • Should You Be Worried about Ad Blockers? - Inbound Marketing Highlights

    Mike Rastiello and Roman Kniahynyckyj
    16 Aug 2015 | 7:00 am
    Hello fellow inbound marketers! Roman and Mike here again with another edition of Inbound Marketing Highlights.  It's been a hot week here in Texas, hopefully you've found some shade, we're almost done with summer! No, it is not time to freak out over ad blockers, but publishers shouldn’t be caught unprepared - Ad blockers have been around for a long time. First to stop annoying animated gif ads, and combat offensive popup ads, but now adblockers are doing more like blocking third party cookies and analytics tracking. Should you be worried about your calls to action and anayltics…
  • Did Your U/X Just Kill Your SEO? - Inbound Marketing Highlights

    Mike Rastiello and Roman Kniahynyckyj
    9 Aug 2015 | 5:35 pm
    Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. This week we look as some useful content marketing metrics, the balance between SEO and user experience, social media customer service and 8 really useful inbound marketing reports.  Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven.  Are You Measuring The Real Impact Of Your Content Marketing? - I love, love, love how this post separates the effect of content into 'buzz' and 'impact' and then builds a Buzz/Impact quadrant to classify the effects of content. It would…
  • How to Build an Industry Leading Blog Series

    2 Aug 2015 | 1:27 pm
    Many of our clients express the desire to show thought leadership in their industry. The first question we typically ask is if they actually are thought leaders in their industry - you just can't fake it till you make it with any kind of thought leadership. If they are indeed leaders in their industry then we recommend a variety of content to highlight that leadership. Here's how we helped one of our clients show their industry leadership on their blog.  EBI, a background screening provider, offers a number of employment screening services to large and mid-size companies. Their CEO, Rick…
  • Infographics as SEO Powerhouse - Inbound Marketing Highlights

    Mike Rastiello and Roman Kniahynyckyj
    2 Aug 2015 | 8:50 am
    Hi, I'm Roman; and this is Mike. Welcome, fellow inbounder. It's August already? Really?  Here are this week's inbound marketing highlights hand-crafted just for you, straight from our HubSpot oven.  Why infographics are the secret to super SEO - Links still matter when it comes to SEO. Fortunately (or unfortunately - depending on who you are), you can't use spammy links or you'll get penalized. You also can't really use guest blogging. So what's left? Infographics. Infographics, it appears, are quickly becoming the powerhouses of link building. Good infographic are chock full…
 
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    The IMPACT Blog

  • 6 Brands That Are Actually Worth Following On Social Media

    28 Aug 2015 | 4:30 am
    Pave your own way. Be independent. Be the leader. Don’t be a follower. Ideas like these have been ingrained in many of our minds since we were young. They should be treated as inspiration and words... (For the full post, please click the blog title link above.)
  • How to Win More Leads Using Smarter Customer Feedback

    27 Aug 2015 | 8:30 am
    Let’s take a quick poll! (hey, this is a post about surveys, after all.) How many of you actively collect quantifiable and qualitative data from your customers? If you do, you’re on the right track... (For the full post, please click the blog title link above.)
  • 9 Companies Creating Killer Email Newsletters (& Why We Love Them)

    27 Aug 2015 | 4:30 am
    On any given day, I have about 65 emails to open every morning before getting to work. Some are important, but most are just junk telling me about a sale, an update, or an upcoming webinar that I... (For the full post, please click the blog title link above.)
  • Why I Love Getting Terrible Sales Emails

    26 Aug 2015 | 11:00 am
    A few months back I offered to lend our sales team some help as we ramped up that department. During that time. I worked with a few other people on our team to learn the ins and outs of the sales... (For the full post, please click the blog title link above.)
  • How 1-800 CONTACTS is Dominating the Delight Stage

    26 Aug 2015 | 8:30 am
    Because I’m writing this article, you can assume I wear contacts. And as many fellow contact-wearers know, we need to order a lot of them every year and go through the dreadful process of even... (For the full post, please click the blog title link above.)
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    Tim Bonner

  • Is Google Adsense Actually Useful For Shrewd Bloggers?

    Tim Bonner
    22 Aug 2015 | 1:00 pm
    Disclosure: Some of the links in this post are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase. Google Adsense. Love it or hate it, it can help you make money online from home however many people visit your site each day. It makes it easy to put ads on your website and you can set and forget them. But there are a few catches when it comes to making money with Google Adsense. You’re probably already aware of some of them. Ad Blockers I don’t blame people for using ad blockers. Some sites have so many ads they can distract from…
  • An Adventure Unlikely To Be Repeated

    Tim Bonner
    14 Aug 2015 | 8:41 am
    Before my final year at university, a group of us decided it would be a great idea to spend a month travelling around the Baltic States. It was 1994 and the countries were only just a couple of years out of their communist grip. To keep costs down we decided travelling around by train would be the easiest way for us to see each country. We took our backpacks and a couple of tents and camped wherever we could. We had an interesting time persuading the staff at various train stations along the way to let us on board. From what I remember, we got a special ticket for the whole month’s train…
  • Disclosure: Necessary Evil Or Something To Ignore?

    Tim Bonner
    11 Aug 2015 | 11:30 am
    One thing I’ve always tried to be careful about is disclosure. If someone lands on my blog and buys something through an affiliate link, I’m grateful. But I also let them know that I’ve been compensated for it. Similarly, if I get paid to write a blog post, I make that clear so people know the relationship behind the words. That seems like the right thing to do and in many places around the world, it’s required by law. Yet it’s so easy and tempting not to disclose. Who would know right? If you slip a link in here or there and get paid for it, who’s it going to harm? To…
  • A Million Spam Emails Will Shake Things Up

    Tim Bonner
    31 Jul 2015 | 4:45 am
    Disclosure: Some of the links in this post are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase. It was only a few weeks ago that I took a step back to a shared reality. And what a step back it was. Going from Synthesis to my old shared hosting account with HostGator felt like stepping back in time. I’ve had my HostGator account for at least 10 and possibly 15 years. Still, I’d managed to get any speed issues under as much control as I could. I was comfortable with where things had got to. Then I had a nasty little surprise. In…
  • How To Start Making Money As A Freelance Writer

    Tim Bonner
    21 Jul 2015 | 6:00 am
    Disclosure: Some of the links in this post are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase. I’m not giving up on making a regular income online. I’ve been researching ways to make money as a freelance writer. I need to do something to help with the family finances once my kids are both at school full-time. Some avenues have already become too cumbersome for me. But, the life of a freelance writer is more attainable. Along with affiliate marketing and building niche sites, it’s the way forward for me. I already knew…
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    » Blog

  • Six Ways Manufacturing Companies Kill Their SEO Chances

    Andy Calloway
    12 Aug 2015 | 2:52 am
    Manufacturing companies are just like any other company. They need to sell products to make money. The more products they can sell, the more money they can make, but how do they advertise what they do? For many it’s a simple matter. They have a bunch of customers who keep ordering. They always order from them and it’s regular so you know what, there’s no need to advertise at all. But for those that need to market, they often have a sales team that visits their potential customers with a view to turning them into actual customers. As for marketing, it’s paper-based or maybe emails and…
  • Local Search Is Changing, Have You Lost Your Listing?

    Andy Calloway
    12 Aug 2015 | 1:04 am
    For the last few months I’ve been reading about how important local search is for people, how it should be at the forefront of every business and tips on how to do it well. In the more shady marketing world, there have been hints and tips, tricks and schemes and all sorts of things that aim to get your business in the old 7-pack of local results. In case you don’t know what that is, there’s an excellent article here that discusses it, and here’s a picture: But Google’s just changed the game again and changed it to a 3-pack, so if I do a search for…
  • My Top Five Tools for Writing Better Content

    Andy Calloway
    11 Aug 2015 | 4:37 am
    Many people have trouble writing content, especially as we keep being told that we need to write lots of it. So it’s only natural that when you do it all the time, you learn a few little tips and techniques that will help you get the job done easier and quicker. Here are my top five tools that do just that. Microsoft Word Word is a superb word processor, it just is. I’m currently using a beta of the 2016 release, and they’ve made it even better. It’s clean, it’s quick, it’s got a brilliant spell and grammar checker so if you’ve got it, you should use it. However, you should also…
  • How Does a Birmingham Manufacturing Company Handle SEO and Content Marketing?

    Andy Calloway
    10 Aug 2015 | 8:12 am
    When you’re looking for advice on #SEO and #content marketing, you’ll find lots of help on how to push weight loss, muscle building and technology products, not so much on pressed steel. So how does a #manufacturing company in a large city make the most of SEO? Let’s make it clear from the outset,  there is no technical difference between SEO for one marketplace or another, there’s just a difference in volume, customers and how that market operates. I’ll give you an example. If you were selling exercise products for women who had just given birth, you could market…
  • If you try to market to everybody, you’re marketing to nobody…

    Andy Calloway
    7 Aug 2015 | 3:09 am
    Arrrggghhh!!! The Internet’s too full!! Here we are in a world full of information, I mean, absolutely chock full of the stuff, and yet what do people like us keep telling you to do? Create more information. Yup, keep churning that shizzle out so that you can fill an already overflowing pot with even more stuff. Tons and tons of stuff. There’s an oft paraphrased misquote, which I’m going to misquote here, called “Sturgeon’s law” that states “95% of everything is rubbish.” Visually, and relating to content, that means: The Internet is mostly rubbish…
 
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    Blue Interactive Agency

  • How to Prove the ROI of Your Inbound Marketing Strategies

    Peter Brooke
    27 Aug 2015 | 10:40 am
    Why Understanding Marketing ROI is So Important If you’re struggling to prove the ROI of your inbound marketing strategies, you’re not alone. Inbound marketers identify proving the ROI of their inbound efforts as their greatest challenge, according to the 2014-2015 State of Inbound Marketing Report. As the use of inbound marketing strategies has grown, so too has the demand for proof of the ROI of these strategies. Relying solely on intangible benefits, such as brand recognition, awareness, reputation, and community goodwill, to prove the value of inbound marketing strategies simply…
  • How to Create Labor Day Emails That Really Work

    Peter Brooke
    25 Aug 2015 | 11:11 am
    4 ways to make your holiday emails stand out from the crowd Are you looking for a way to make your Labor Day email marketing messages more effective? As Labor Day approaches, marketers are polishing their email strategies for the holiday push. Labor Day has become one of the major marketing days of the year, with businesses of all types offering sales and discounts to maximize the buying power of the wages our nation’s workers have earned. Your customers’ inboxes are going to be flooded with promotional emails and marketing messages, leaving you with a dilemma: How can you make your Labor…
  • Blue Interactive Agency Client Featured in Forbes

    Peter Brooke
    20 Aug 2015 | 7:37 am
    Check us out in Forbes! Blue Interactive client featured in Forbes.com article  Even in this age of technological advancements and startup culture, real innovation is a rare thing to find. Martin Zwilling, an American business executive, entrepreneur, and author, recently published an article on Forbes.com titled, How Great Entrepreneurs Spell Continuous InnovationZwilling’s article features excerpts from the classic book, Robert’s Rules of Innovation, written by Robert F. Brands, a Blue Interactive Agency client.In it, he speaks about how it is hard to find truly…
  • Image Optimization: How to Edit Images to Raise Your Search Rank

    Peter Brooke
    18 Aug 2015 | 1:08 pm
    Easy image editing tips for a higher ranked website There’s no question that images are an important part of websites. They attract visitors, illustrate points, and add color and pop to what would otherwise be a boring screen filled with text. And when they are correctly edited, images can even improve your website’s search rank and make it easier for interested visitors to find you.  Google and other search engines give the highest search rank positions to websites that are fast loading, easy to access, and provide the most relevant information for given search terms. Google can’t…
  • 4 Key Website Metrics HubSpot’s Marketing Grader Can Improve

    Peter Brooke
    13 Aug 2015 | 10:26 am
    How to use HubSpot’s Marketing Grader to become a better marketer Would you like an easy, free tool that could make your online marketing strategies vastly more effective? Of course you would! Once you’ve invested all the time and effort getting your inbound marketing channels up and running, it would be helpful to have a tool that would check all the essential elements to determine if you have missed anything that could improve your website’s effectiveness. HubSpot’s Marketing Grader is just what you need.  Simply enter your website URL and your email address – this…
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    atlanticwebworks.com

  • What We’re Reading This Week: the Back-to-School Edition

    Kristen Daukas
    28 Aug 2015 | 3:17 am
    This week was full of sending kids back to school. I’ll be honest; one of my favorite days to be on Facebook is the first day of school. I love seeing the pictures of the kids (and parents!) so excited to go back to school—with their new backpacks and lunch boxes; it’s just a fun […]
 
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    E-Web Marketing

  • How to Choose Social Media Channels for your Business – 3 Simple Steps

    Maria
    19 Aug 2015 | 9:11 am
    A lot of times we hear the question: which social media channel should I be active in? There are so many, and they’re so different – can I not just create a Facebook account and be done with it? The answer is – in the ideal scenario, companies should at least have accounts in all of them. It is good practice to book a name associated with your brand for the group inside popular social media before someone else books it. And – even better – to create unique content for each social media account. But the problem is that it is almost impossible to be active everywhere as the…
  • Attribution — A difficult problem

    Shawn Powrie
    5 Mar 2015 | 3:42 pm
    Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what credit” is still a major challenge. There are a lot of models of attribution which are oversimplified and not entirely accurate, we tend to love those because we understand them! Like first click or last click attribution, they are “easy…
  • Are you using too many #hashtags in your posts?

    Damian Nixey
    25 Feb 2015 | 9:48 pm
    Hashtags are an integral to the way we communicate online, and it’s important to know how to use them. Tonight Show Hashtags: #AwkwardBreakup On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to sort content and track discussion topics based on those keywords. So, if you wanted to post about the hit Australian Show “Wonderland” which screens Wednesday nights on Channel Ten,  you would  include #Wonderland #WonderlandWednesday and #WonderlandTen in your tweet to join the conversation. Click on a…
  • CRO Review: A Website Review of JockeyBoots.com.au

    Blake Smith
    17 Feb 2015 | 9:30 pm
    Recently we’ve been offering a 100% obligation free website review. In these reviews we take a look at your website and our team of experts dive deep into what’s stopping your website from converting with a personalised video review, for example: the pitfalls of your page design and where/how/when/why visitors may be leaving your website. The clever people over at jockeyboots.com.au took advantage of this offer, and here it is: Learn more about our conversion rate optimisation services. The post CRO Review: A Website Review of JockeyBoots.com.au appeared first on E-Web…
  • Social Media Marketing – why bother?

    Damian Nixey
    16 Feb 2015 | 8:53 pm
    Why would your business want to use social media?  Because if it’s done right, it works. You can generate leads through all the major social networking sites, helping you to attract more customers who you can impress by providing a personal touch, building relationships and driving loyalty.   All of this can be accomplished at a low cost without sacrificing quality. Still not convinced? Here are four reasons social media marketing should top your to-do list, and four ways to measure social media ROI .  1:  Ignite Digital Exposure      Handling a strong social media presence is an…
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    Liz Lockard Marketing Consulting

  • How Long Does SEO Take?

    Liz Lockard
    4 Aug 2015 | 10:21 am
    But really. Ever wonder how long SEO (search engine optimization) is supposed to take for your website? Just how many small business (wo)man hours are you supposed to log before you get to see some results? In the video below, I walk through this exact question as well as 3 different things to consider when it comes to the truth about how long it might take to see results from SEO. What do you think? Has SEO taken awhile for you? Have you tried it? Ever consider one of these 3 factors before? Share in the comments below. Grab Your Free Copy of the 3 Most Common Marketing Mistakes Small…
  • How to Create a Survey That Doesn’t Suck (Huge Guide. Survey Question Examples Included)

    Liz Lockard
    21 Jul 2015 | 7:30 am
    Can’t live with ‘em, can’t live without ‘em. Am I right? Of course I’m right! I know you know you should be surveying your audience on a regular basis but let me ask you… Are you actually doing it? If you are – awesome! (though – keep reading – because you might just be making a few costly errors in the way your survey is structured) If you aren’t – I’m going to make it super easy for you. Writing Survey Questions That Give You Insight Into Your Customer’s Minds Surveys are something I help a LOT of my clients with because getting into your…
  • Getting Started with SEO: Where to Even Begin?

    Liz Lockard
    23 Jun 2015 | 11:57 am
    One of the MOST asked questions I get goes something like this: Okay, SEO. I get that it’s important. But where I do even begin?? I get it. SEO aka Search Engine Optimization can be a bit overwhelming with all the moving parts. Title tags? Creating links to your site? Writing content? Keyword research? Alt tags? Oy. Makes you just want to hide under a table instead right? Or maybe login to Netflix to catch up on the latest binge? To get started with SEO, it doesn’t have to be hard. Seriously. If you want an SEO strategy that will work for you & your business, the answer is simple.
  • Case Study: How to Increase Your Traffic by 10,000 Per Month

    Liz Lockard
    4 May 2015 | 12:09 pm
    It’s been awhile since I’ve brought someone else in here to share their traffic story, so I thought I’d sit down with Theresa Reed to share hers with you. Theresa Reed is probably better known as “The Tarot Lady” is an intuitive Tarot reader, teacher, mentor and yogi on a mission to take Tarot from hippie to hip. When she’s not reading tarot, she’s busy helping broke-ass mystics learn how to create sustainable + profitable businesses. (that’s how Theresa describes herself on her website – which you have to admit is kind of amazeballs) Theresa is also a member of Your SEO…
  • How to Create an Irresistible Email Opt-In Freebie in 48 Hours

    Liz Lockard
    13 Jan 2015 | 12:38 pm
    List building is a topic every online entrepreneur dives into sooner or later. The power is in your list. If you don’t have a list, you don’t have a business. You need to grow your list to X amount before your business will really take off… Any of those sound familiar? I thought so. So, tell me – how’s your list building going? Do you have one started yet? Is it going sloooower than you might like it to be? One of the things that skyrocketed my own list growth was creating a TRULY irresistible email opt-in freebie. I mean REALLY. Do you offer an incentive for people to sign…
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    Advice Interactive Group

  • Google Requires Google My Business Accounts To Login or Face Deletion

    Bernadette Coleman
    27 Aug 2015 | 9:21 am
    Many business owners may not be aware of how important it is to manage their Google My Business account as part of a business’s overall digital presence. Google has made it very clear just how important this is and will continue to do so over the coming months. Sometime “soon” (the only time frame given by Google), if a business has not logged into their Google My Business account, they will receive an email requesting they login and update or verify their listing. If they do not then this new protocol means that the business may become unverified, removed totally from maps, and will…
  • Why the Google 3-Pack is a Big Deal

    Bernadette Coleman
    13 Aug 2015 | 9:19 am
    As of last Friday, Google has made more changes to the way it displays local business search results. What used to be known as the “7-pack” is now condensed to the “3-pack” with a “view more” link at the bottom of the local results. Clicking “view more” takes you to what some are calling the Local Finder, which displays 20 local results on the left and a map on the right. With all the changes Google is constantly making to their algorithm is this such a big deal? Let’s find out. Why You Should Care About the Google 3-Pack Optimizing for local search is even more…
  • Quick Start Content Marketing Plan Part 5: Measuring and Evaluating Efforts

    Bernadette Coleman
    10 Aug 2015 | 2:00 am
    This is the final installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview of the process. The second installment covered “Establishing Content Marketing Goals”, the third in the series explored how to segment your audience and reach those prospects through the various media channels available, while the fourth I looked at the topics, formats and styles your content should take in order to engage your audience and this final post in the series will discuss the biggest…
  • The Quick Start Content Marketing Plan Part 4: Determine Your Offer (The Content)

    Bernadette Coleman
    3 Aug 2015 | 2:00 am
    This is the fourth installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview of the process. The second post covered content marketing goal setting; the third explored how to segment your audience and how to reach them through the various media channels available. This installment looks at the topics, formats and styles of content should create in order to engage the target audience. Creating the Right Type of Content The Million-Dollar Question In deciding the content…
  • Internet Trends of 2015 Infographic

    Bernadette Coleman
    30 Jul 2015 | 2:00 am
    Each year, Kleiner Perkins Caufield & Byers (KPCB) provides an extensive report of Internet trends covering statistics ranging from Internet and mobile phone usage, consumer spending habits, Drone shipments and anything else you could think of and then some. This report spans almost 200 pages. Since many of us can’t take the time to pore through that much information, we have condensed it into an easy to read infographic which hits the major highlights that particularly relate to digital marketing. The full report and the below infographic will give you important information on where…
 
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    Depth of Knowledge by Jeff Sauer

  • We Need a Mobile Responsive Design! The Right Way to Approach Any Digital Project

    Jeff Sauer
    20 Aug 2015 | 6:00 am
    Most companies just don’t get it. Technology evolves more quickly than aging brains. The more a company has to lose, the more conservative they become. But this article is not designed to understand why this happens. That is already covered in the the Innovator’s Dilemma. Today I wanted to talk about working with companies that are slow to change. These insights apply to both employees and consultants, and represent how I approach bringing change to an organizations. Let’s start with a specific example. We need a mobile responsive design! I am blessed to have worked with…
  • What it Feels Like to Purchase SEO Services

    Jeff Sauer
    11 Aug 2015 | 5:00 am
    We all sound the same. “Data driven marketers laser focused on creating win-win situations, using only the best growth hacking strategies to drive search rankings and ROI.” You know, because content is King. We are the webmasters. We are the SEO’s. We are the content marketers. We take something that works for ourselves and turn it into a business. We are the consultants. We are the agencies. We are the gurus. We make a name for ourselves and grow our businesses. We all look the same. Imagine if your responsibility was to hire an SEO agency Hiring an SEO agency should be…
  • Is the 10/90 Rule of Web Analytics a Practical Measure?

    Jeff Sauer
    28 Jul 2015 | 6:00 am
    In 2006, a web analyst at Intuit wrote a blog post that really resonated with me. At the time I was just getting my feet wet in the world of Web Analytics, with the release of Google Analytics the year before finally making analysis affordable. Here I had this free tool, Google Analytics, and barely enough knowledge to be dangerous. So I started reading every source I could find on the topic, filling my RSS reader (yes, that was a thing then) with every blog I could find. But the most useful posts were from this guy at Intuit. He always seemed to write about the problems I would run into as…
  • How to Get a Job in Digital Marketing in 4 Steps

    Jeff Sauer
    20 Jul 2015 | 7:00 am
    Getting hired in Digital Marketing should be easy. There are more open job postings than qualified candidates. With more demand for skills than supply, the market is ripe for anyone looking to get a job as a digital marketer. And yet I meet hundreds of people a year who find breaking into digital marketing to be a seemingly insurmountable task. Where is the disconnect? Here is my advice on how to get a job in digital marketing. The first problem I come across is confidence Digital Marketing is so new and mystifying that most candidates are not confident in their knowledge levels and skills.
  • Telling a Compelling Story with Google Analytics Data – My #MnSummit Presentation

    Jeff Sauer
    26 Jun 2015 | 8:20 am
    Telling a story with Google Analytics data – MnSearch Summit 2015  Here is an embed of my presentation from the MnSearch Summit. I will come back in the future and provide a proper transcript, but for now, enjoy! The post Telling a Compelling Story with Google Analytics Data – My #MnSummit Presentation appeared first on Depth of Knowledge by Jeff Sauer.
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    BuzzBlogger.com - How to Increase Traffic and Build a Lifestyle Business Online

  • NEW 30-Day Challenge! – Building an Authority Site from Scratch

    Kim Roach
    18 Aug 2015 | 8:40 am
    Hey… Kim here :) For the past 6 months or so I’ve been thinking about doing a 30-Day Website Challenge. Creating a brand new website and documenting the entire process from beginning to end. Choosing a niche. Keyword research. Building the website. Outsourcing the content. And of course… Monetization. You would get a front-row seat to the good, the bad, and the ugly. Our failures and successes. This site will serve two purposes. 1. It gives me a fun, new outlet to test out all my favorite traffic strategies in a brand NEW niche. 2. It allows me to provide you with a ton of…
  • 101 Ways to Promote Your Next Blog Post

    Kim Roach
    8 Jan 2015 | 11:49 am
    So…. you just pushed “Publish” on your blog. Your masterpiece is now live. Unfortunately, the only people who came to the party were your mom and your grandma. You refresh your statistics every five minutes. But that thing must be broke. Or… Maybe you just need a better plan. Better yet… “The Ultimate Blog Promotion Checklist” 101 ways to increase your traffic, comments, shares, and subscribers! Follow this list. Print it out. Tape it to your desk. And most importantly… Use it! (Quick Note: You don’t need all of them :) Even just a handful…
  • Six-Figures with Membership Sites

    Kim Roach
    19 Dec 2014 | 5:44 am
    This is a video that I’ve watched MULTIPLE times while preparing for 2015. It’s all about how to create six and 7-figure businesses through membership sites and recurring income. Listen in as James Schramko teaches how to simplify your business and grow 10X with just ONE product. Learn more about the brains behind this video… James Schramko of SuperFastBusiness.com (A Must-Read) MindValleyInsights.com – (Another one of my favorites :)
  • The Top 10 Tools I Can’t Live Without…

    Kim Roach
    16 Dec 2014 | 5:57 am
    I get a little geeky when it comes to my favorite web tools. Ok… so REALLY geeky. I’m pretty much a total nerd fest :) So I thought I’d share my Top 10 favorite tools for running our business online…   1. Aweber – This is the service I use to manage our email newsletter. Aweber allows us to grow our subscriber list, send follow-up emails, and create an automated marketing system that works for you 24/7. This is by far one of the most important tools for running a profitable online business. I’ve tried a couple of different email services (including…
  • Top 100+ Content Marketing Tools

    Kim Roach
    5 Aug 2014 | 7:24 pm
    Creating and promoting your content is a BIG task. In fact, I often spend a few days writing a single blog post. The one you’re reading right now took 12+ hours. But it’s well worth the effort. Content Marketing (when done properly) can attract thousands of visitors to your blog posts, grow your subscriber list, and build a raving fan base around your products and services. It’s not easy. It takes some elbow grease. And there’s no magic secret. But… There are some cool tools that will make your life as a blogger a LOT easier. And I’ve collected them all…
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    ZOG Digital Blog

  • Boost Web Traffic With Active Content

    ZOG Digital
    27 Aug 2015 | 7:37 am
    According to a survey from CMO Council, 90 percent of marketing leaders said they had a content marketing strategy, but only 2 percent deemed their current approach effective. Even worse, 12 percent of marketers feel that their brand’s content keeps specific audiences, industries, and targets top of mind. In other words, marketers see enough value in producing great content to make it a part of their budget, but struggle to produce the results they read about. Where’s the disconnect? If Content Is King, Let It Lead While SEO sits on the throne, content keeps the kingdom functioning.
  • ZOG Digital Named To Inc. 5000 For Second Consecutive Year

    ZOG Digital
    26 Aug 2015 | 8:56 am
    Scottsdale, Arizona — ZOG Digital has been named to the 2015 Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. Honored to be a part of an exclusive club of America’s most successful companies, ZOG Digital earned the 1,569th spot in its sophomore year of eligibility. Companies are ranked according to annual percentage growth over a three-year period. “We’re honored to be ranked among this elite group of companies,” said Jeffrey Herzog, chairman and CEO of ZOG Digital. “The growth of ZOG Digital over the past three years can be attributed to the…
  • Amplify Content Reach with Digital PR and SEO Visibility

    ZOG Digital
    25 Aug 2015 | 6:01 am
    For many marketers, it can be hard to see quantifiable returns on content marketing and SEO. With so much content being posted and optimized for search each day, how can you ensure that you’re getting the most value and ROI out of your time investment? That’s what Backlinko’s Skyscraper Technique is meant to solve with a three-step approach to SEO visibility. Find link-worthy content [Find] Create content with amplified value [Create + Optimize] Promote content for increased exposure [Amplify + Track] In layman’s terms, Backlinko’s secret sauce is taking something already proven to…
  • [Sep 17 Webinar] Forrester Research 2015 Search Marketing Trends & ZOG Digital’s Proprietary Keyword ROI Forecasting Tool

    ZOG Digital
    20 Aug 2015 | 4:05 am
    Thursday, September 17, 2015, 10:00am PT Register Now   In our upcoming webinar, ZOG Digital and Forrester Research will address the state of search in 2015 and the impact on digital strategy for brands. On September 17, learn how to build the business case for SEO and content marketing while forecasting potential return with the Keyword ROI Forecasting Tool developed by ZOG Digital. By pairing user provided data with cutting-edge APIs, the Keyword ROI Forecasting Tool can help your brand craft it’s digital marketing strategy with confidence in its return. Get your first sneak…
  • Search Engine Land: The Key To Optimizing Non-Branded Paid Search Campaigns

    ZOG Digital
    19 Aug 2015 | 11:35 am
    Search Engine Land: The Key To Optimizing Non-Branded Paid Search Campaigns Improve the reach and return of your non-branded paid search campaigns with actionable tips from ZOG Digital’s Thomas Stern. By leveraging insight tools and specialized AdWord features your campaigns can lower CPC and increase engagement rates. Learn more about our approach and paid advertising solutions. The post Search Engine Land: The Key To Optimizing Non-Branded Paid Search Campaigns appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital.
 
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    Success How To

  • Amazon Buy Box x Amazon Supplier Table

    Adriano
    6 Aug 2015 | 1:57 am
    When looking at items on Amazon you can use one of two modes : Amazon Buy Box or Amazon Supplier Table. We gonna explain these two modes here : Amazon Buy Box The Buy Box is the most common view, It’s showed just as you got into any product site. See the picture bellow Amazon
  • DropShipping From Amazon to eBay in 30 Seconds or Less

    Adriano
    6 Aug 2015 | 12:18 am
    See the video bellow to see how to create a list from Amazon to aBay in less than 30 seconds.  ==>> To start using this amazing automation tool just go to http://dshopit.com/ <== I create a second video in I did the same without explaining everything so you can see how I create a list in 30 from
  • Protect your eBay item from copy

    Adriano
    2 Aug 2015 | 11:21 am
    Want to avoid that someone copy your item content from eBay ?? This can be easy done . See how  you can protect your ebay item from copy in less than 2 minutes in this short video: Here is the JScript code to copy : <script> function disableselect(e){return false;}function reEnable(){return true;}document.onselectstart=new Function (‘return false’);if (window.sidebar){document.onmousedown=disableselect;
  • Binary Compensation Plan – What is it and how to make money

    Hezi Hershkovitz
    11 Jun 2015 | 1:04 pm
    A lot of people that I talk to are in the “make money from home” business are apparently not familiar with what is “Binary Compensation Plan”. When so many companies use this model to pay commissions, I think that this is a very important piece of information that every entrepreneur must know. Therefore I have
  • The Most Important Business Resource

    Hezi Hershkovitz
    24 Apr 2014 | 6:12 pm
    I haven’t written anything in the blog for about 8 months now. Seriously, the last blog post is from September! You might be asking yourself how come an “internet marketing dude” is not doing what he should, which is writing in his blog. Why did I say before that blogging is so important if I
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    blog

  • Vanity Metrics and Social Proof. What Does it All Mean?

    24 Aug 2015 | 5:00 am
    In June, I found myself meeting new people at the #SocialShakeUp social media marketing conference in Atlanta. Rather than collect business cards at events, I have a habit of pulling up my mobile and adding people to a twitter list made for the event. Before long, one individual in particular caught my attention, for he had more than 300 thousand Twitter followers. Which of course, quickly became a topic of discussion. My positive reaction to his follower count got me thinking about two topics that I’ve been preoccupied with lately: vanity metrics and social proof. Specifically, about…
  • Semantic Search: Is it Time for a Think-Building Campaign?

    14 Aug 2015 | 5:00 am
    Once upon a time, you could improve your search engine visibility by signing up for dozens (hundreds, thousands…) of different directories (of vastly differing quality), earning a link to your website in the process. At the time, each of these links effectively served as an “up-vote” of sorts to the search engines, making your website appear more authoritative with each entry. Of course, we all know what happened next: SEOs and marketers at every level abused the system, Google Penguin and Panda algorithm updates came along, and these kinds of links were devalued to the point that they…
  • Who Is Setting the Tone for Your Online Reputation?

    11 Aug 2015 | 5:00 am
    Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time). With Google placing more and more trust in review sites, and local search becoming an integral part of the online marketing process, it’s only reasonable to think that reputation management will carry even more weight going forward. So who is setting the tone for your online reputation? This question has special…
  • 7 Tips For Gathering Content From Your Team

    28 Jul 2015 | 5:00 am
    Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that seems simple into a herding exercise. There’s a good reason getting content from your team is never easy. Unlike those of us in the marketing world, your employees or coworkers have responsibilities, deadlines, and tasks that have to be finished – their jobs aren’t 100% marketing “fun” the way ours are. [joking!] And yet,…
  • How Much of the Internet’s Potential are You Wasting?

    15 Jul 2015 | 5:00 am
    There is an interesting dichotomy floating around on the Internet. On the one hand, the web (and social media specifically) is supposed to be fostering creativity and individual expression. On the other hand, the partisan and anonymous nature of the Internet is fuelling a stronger and stronger herd mentality. A distance that causes people to act as they were wearing a mask. The result is that more and more people are acting different than they would in real life. The Problem With Masks Although I don’t necessarily consider myself to be the greatest thinker, I have been known to go against…
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    Acceleration Partners

  • How to Build a Strong Company Culture with a Remote Team

    admin
    27 Aug 2015 | 6:00 am
    “Meaningful work, creative work, thoughtful work, important work – this type of effort takes stretches of uninterrupted time to get into the zone. But in the modern office such long stretches just can’t be found. Instead, it’s just one interruption after another.” ~ excerpt from Remote In order to get work done with fewer interruptions, more and more employees are requesting to work remotely, whether that be from home, a coworking space, a coffee shop, or a yurt in Montana. Employers are also finding that, by establishing a remote workforce, they are no longer limited to just hiring…
  • Balancing the Needs of Performance Marketing and Branding

    admin
    26 Aug 2015 | 5:16 am
    This article was originally published on Dynamic Yield. How many times have you landed on a site that looked gorgeous but was almost impossible to use? Or a site so stuffed with SEO copy that it lacked a compelling message? Both are extreme examples of what can happen to an e-commerce site when the balance between branding and performance marketing is off. Though both are necessary for successfully selling a business, at many companies these two teams fight internal battles for control of the website. Here’s what can happen when one team dominates the other and how to get them to work…
  • Acceleration Partners Unveils Its New Culture Deck

    admin
    25 Aug 2015 | 6:00 am
    We are excited to unveil the Acceleration Partners culture deck! Created by our leadership team with input from people at every level of the company, our culture deck tells the world who we are, what we’re about, and what we value. In creating this deck and putting an emphasis on culture we follow in the footsteps of great companies like Netflix and Hubspot, who have built tremendously successful companies on the strength of a great culture that people love being a part of. Increasingly, people are choosing to work with companies not just because of the work that they do, but because of the…
  • Here’s Why You May Have Been Burned by Affiliate Marketing

    admin
    20 Aug 2015 | 6:00 am
    In the early days of affiliate marketing, affiliate programs appeared to be a source of easy revenue for online retailers. Because the affiliate channel is a pay-for-performance model, merchants saw it as a simple way to connect with a vast community of bloggers, coupon sites, and other affiliates around the web while scaling their investment. Unfortunately, however, mismanaged Gen 1 programs were fraught with problems, including fraud, off-brand promotion, and high commission payouts on non-incremental revenue. After experiencing these negative effects many retailers decided to shut down…
  • Seven Back-to-School Affiliate Marketing Trends for 2015

    admin
    19 Aug 2015 | 6:00 am
    This article was originally published on the Marketing Scope. Parents and students begin thinking about back-to-school shopping well before summer starts to bring the heat. In fact, a recent study of shopping trends across Google and YouTube found that people start to search for the term “back to school” in May. To keep up, you’d better craft your affiliate marketing plan now. In 2014, back-to-school shopping grew 5 percent for a grand total of $74.9 billion. The season’s spending touches almost every vertical, but it has a particularly strong effect on electronics, shoes, school…
 
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    Angela Booth's Creativity Factory

  • Kindle Unlimited Makes Sales For Authors

    Angela Booth
    16 Aug 2015 | 5:14 pm
    I shared the story of my ill-fated “let’s not publish new stuff in KDP Select” experience on my Just Write a Book Blog. I definitely lost money with that little experiment. All the ebooks I which I hadn’t enrolled in KDP Select, and which were therefore not available in  Kindle Unlimited, are selling well now that I’ve enrolled them. It’s amazing to me that I’m making many, many sales, just because the ebooks are free to Kindle Unlimited subscribers. Not what I would have predicted, but there it is. Here’s one more author’s experience, Let’s Talk Numbers: It’s…
  • Promote Your Writing In Any Way You Can

    Angela Booth
    23 Jul 2015 | 4:52 pm
    A reader asked how to promote your writing, when you write more and more. You can promote everything, it takes too much time. She was asking about promoting ebooks, specifically. She’s written around 15. It’s a challenge. Do the best you can. With ebooks, you can try: Bundling them. Try compiling three or more ebooks which are related into a new ebook. Don’t remove the original ebooks from sale; Scheduling promotions for older ebooks; Boost your mailing list for your newer ebooks by offering some older ebooks as freebies; If you’re writing nonfiction, revise and…
  • Ebook Promotion: How To Blog Your Novel

    Angela Booth
    21 Jul 2015 | 11:58 pm
    We’ve been talking about ebook promotion this week. It’s a popular topic, and I’ve had questions. Several readers asked about how to blog your novel. Another reader put his current novel on the backburner for now, and doesn’t know how to tell his blog readers that he’s started a new novel. Let’s look at blog topics for novelists first. You’re using a blog to promote your novels: what can you write about? The short answer: anything you like. :-) The only proviso is — try not to give spoilers. A lot depends on your genre. Some genres lend themselves easily to blog promotions.
  • Market Your Ebooks To Get Out Of Keyword Hell

    Angela Booth
    20 Jul 2015 | 9:38 pm
    Authors complain about marketing, but it’s necessary, otherwise you won’t make sales. There are endless ways to market your ebooks. Sadly if you’re relying on tags and keywords to make your ebooks discoverable, you’ll hit a snag. Some authors on Amazon cram their titles with a dozen keywords, so your book is pushed back ten or 30 pages deep in the search results. Authors have complained about keyword-cramming for years. Sooner or later Amazon will conduct a purge. In the meantime, do some easy promotions yourself. It’s not difficult, and it needn’t take much time. The process I…
  • Writing Classes: Offerings Ending This Week

    Angela Booth
    19 Jul 2015 | 7:42 pm
    Readers complain they miss out on offerings for writing classes. So here you go: we have a couple of offerings ending this week. Serial Fiction Bonanza: Get Readers, Get Fans — prelaunch ends soon Serial fiction is a hot trend. We mentioned serials in Story Power, but students wanted more. So, here you go — Serial Fiction Bonanza. We’ve had some lovely feedback, and have just added a PayPal option too, as we mentioned here. Why serial fiction? The primary reason: writing serials helps your ebook sales. What’s a serial? A serial is: “a SERIAL is a long story. It’s a novel which is…
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    Sonny Lanorias | Online Marketing Secrets Success Blog

  • Elite Marketing Pro – The 3 Dangerous Traps Standing In The Way Of Your Success

    Sonny Lanorias
    6 Aug 2015 | 12:49 am
    Chances are you’re here because you are looking for more information about Elite Marketing Pro. If you are an aspiring entrepreneur looking to start an internet home business or an existing network marketer who is struggling to get leads for your business and build your business the right way, then you’re here for a treat. […]
  • What Is MLSP And How It Can Help You Build Your Network Marketing Home Based Business

    Sonny Lanorias
    12 Jun 2015 | 2:00 pm
    So what is MLSP or My Lead System Pro? In this post I am going to share with you what MLSP or MyLeadSystemPro is all about and how it can help you build your network marketing home based business. First let me clarify that MLSP is not a business opportunity or another network marketing company. […]
  • 5 Step Formula To Get Leads and Recruit Reps In Your Home Business

    Sonny Lanorias
    11 Jun 2015 | 2:22 am
    Hey guys welcome back I wish everyone of  you really had an awesome weekend because I did and if you missed what I’m talking about, well here it is. I was so grateful last Friday because I was featured in MyLeadSystemPro’s Success Story Friday or what they call SSF. And the reason for that success […]
  • 7 Main Benefits Of Owning The Kalatu Premium Blog

    Sonny Lanorias
    31 May 2015 | 2:24 am
    Hey guys, in this post I am going to share with you the 7 main benefits of owning the kalatu premium blog. Chances are you’re here because you’ve heard about the kalatu blog or the kalatu premium blog. So what is it all about and why are so many people excited about owning the kalatu premium […]
  • 5 Proven Steps To Becoming A Member Of The Month in Your Opportunity

    Sonny Lanorias
    15 Apr 2015 | 9:19 am
    Are you struggling in your current business right now? Or are you jumping from one opportunity to another showing no results and getting frustrated in the end? Because in this post, I will be sharing with you the 5 proven steps to becoming a member of the month in your opportunity. So Here are The […]
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    Launch Grow Joy » » Blog - Launch Grow Joy

  • 10 Awesome eCommerce apps you need to know about

    launchgrowjoy
    25 Aug 2015 | 1:38 pm
    For an eCommerce entrepreneur, getting the message out to your customers in ways that make an impression and generate interest is critical to your long-term success. Doing so without wasting time and spending big bucks is the dream of every... The post 10 Awesome eCommerce apps you need to know about appeared first on Launch Grow Joy.
  • How to Use Periscope to Boost Your eCommerce Business

    launchgrowjoy
    13 Aug 2015 | 2:58 pm
    When it comes to social media trends, getting in on the ground floor of a new one (or at least near there) can produce huge results. The super-hot new trend in social media marketing is a platform called Periscope and,... The post How to Use Periscope to Boost Your eCommerce Business appeared first on Launch Grow Joy.
  • Five quick ways to grow your email list

    launchgrowjoy
    21 Jul 2015 | 1:51 pm
    Are you tired of hearing how important it is to the success of your online store that you grow your email list and “market to your list”? Yeah, me too. But guess what? It’s not just important – building and... The post Five quick ways to grow your email list appeared first on Launch Grow Joy.
  • How to start a blog in under 3 minutes

    launchgrowjoy
    5 Jul 2015 | 12:38 pm
    Are you wondering how to start a blog, but think that it might take too long or be too difficult? That couldn’t be farther from the truth. Today I am going to walk you through how to start a blog... The post How to start a blog in under 3 minutes appeared first on Launch Grow Joy.
  • How to promote your online store through Instagram

    launchgrowjoy
    27 May 2015 | 1:56 pm
    This is a guest post by Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to... The post How to promote your online store through Instagram appeared first on Launch Grow Joy.
 
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    Godot Media

  • The Elusive Art of Writing a Blog Title: 5 Tips to Entice Readers

    Godot
    18 Aug 2015 | 3:57 am
    If you’re a blog writer, or even someone who’s considering blogging and content marketing for their business, you already know that blogs are a great way to increase website traffic, generate leads and introduce yourself to potential customers. With so much riding on blog posts, it is essential that they have good titles. Compared to how must time they spend writing the whole post, some blog writers spend very little time on its title. This can be a good thing if your post took two and a half hours to write while your title took thirty minutes to craft, but a bad thing if your title took…
  • How To Create Content That Can Drive Conversions On Social Media

    Godot
    13 Jul 2015 | 9:37 pm
    Despite the fact that many businesses have an active social media presence and have managed to amass a decent following, most struggle with conversions. If you do too, it is probably time to adopt a conversion-driven strategy. Depending on what kind of conversion you are hoping to achieve, creating a conversion funnel can help optimize your social media marketing efforts. You probably already have a conversion funnel detailing every step of the assumed path your customers take on the way to a conversion. But what you don’t realize is that your funnel has some holes. Several potential…
  • Tips on Using Video Marketing as Part of your Content Marketing Strategy

    Godot
    11 Jun 2015 | 12:16 am
    Marketing strategies are ever-changing and this is especially true for the dynamic world of social media, where trends change faster than the blink of an eye. Okay, maybe not that fast, but you get the drift. To keep up with changing trends, businesses have to rework their marketing strategies and identify ways to better engage their customers. One useful technique in this regard is using video as part of your content marketing strategy. You can use videos to generate leads, strengthen your brand image and engage with your customers. Here are some simple tips on using video marketing as part…
  • Talkwalker vs. Crimson Hexagon: A Comparative Review

    Godot
    14 May 2015 | 11:11 am
    Social media has amplified the information explosion originally caused by the worldwide web. It is expected that in the year 2020, more than 40 zettabytes of digital information will be produced globally – that’s 5200GB of data for each person on the planet. And unsurprisingly, a large chunk of the data will relate to content shared through social media. For businesses, the situation poses both an opportunity and a challenge. While all the information can be used to better understand and address your target audience, the challenge lies in turning the data into insights. Social media…
  • Gated Content: An Unresolved Debate

    Godot
    28 Apr 2015 | 3:25 am
    To gate or not to gate? This has been a much debated marketing question, subject to oscillating public and professional opinions over the last decade. Most businesses might have already given in to the practice of putting high-value content behind opt-in forms that require users to provide some information about themselves. Still, there is no denying the fact that making your content freely accessible to the users results in a greater number of downloads and better brand recognition. One of the main reasons why the debate on gated content remains unresolved is because it’s tough to…
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    Amy Starr Allen

  • How To Generate Leads on Periscope

    admin
    21 Aug 2015 | 9:12 pm
    So, as promised, in this quick Periscope video, I showed you what I do to generate leads on Periscope. And, as I mentioned in the video, I think it might be cleaner if I do a screenshot video on my computer for a more detailed (and easier to see) walk-through. But, for now I wanted to get this up so you could get the gist of what I’m doing. I’ll post another video soon. How To Generate Leads on Periscope Want that re-targeting training video I showed in the video? Grab it here. Want more info about MLSP and all of the awesome features it has? Grab it here. Also, I’d love to…
  • Online Lead Generation Doesn’t Have To Be Hard (Here’s Proof)

    admin
    18 Aug 2015 | 8:35 pm
    Are you interested in learning how to generate leads online? Maybe you’re in a network marketing company and you have nobody to talk to about your business… or maybe you want to build a list to market your own products to. Whatever the case may be, I want to just show you real quick how easy the online lead generation game can be. Just got off of a call with one of my newest team members in the My Lead System Pro system, Helen. Helen’s only been in MLSP for a week and is already rockin’ the leaderboards! I’m so excited about the difference this system can…
  • Getting Paid to Blog About Your Passions

    admin
    5 Aug 2015 | 8:59 am
    I’m currently on vacation at the Jersey shore (my home). And, one of the things I’m constantly reminded of is how awesome blogging is because, once you have everything set up right, you can continue to get paid even when you take a break and hang out at the beach. Here’s a quick video that explains another result I just got from one of my passion blogs (that I haven’t touched in a while because I’m in the process of changing domains, etc)… all while I’m on vacation. The possibilities with blogging are seriously endless… This video explains.
  • Are You Getting Paid What You’re Worth?

    admin
    3 Jul 2015 | 8:29 pm
    I’d love to know you’re honest answer to this question… So often, we undervalue what we are actually worth, and don’t charge enough for our skills and services. I’m gonna share a funny story with you as well about something that happened to me yesterday that made me think twice about this question. Let me know what you think after you watch this video… Are You Getting Paid What You’re Worth? Here’s the link to the system I use to create leveraged income online. Please let me now your honest thoughts in the comments… Are you getting paid…
  • Coffee with Paul Lipton (Hour of the Wolf- An Experiment in Ageless Living)

    admin
    28 Jun 2015 | 11:16 am
    I had coffee a few days ago with my friend, Paul Lipton. Paul is such an incredible inspiration to me in my life… He’s 70-years-old, does CrossFit (that’s how we met), rides motorcycles, and is chock full of ultra profound wisdom. One of the things he said to me during out coffee the other day was, “It’s always such s gift when people are willing to have courageous conversations. Most people are afraid to. What are they afraid of? We are all just a part of the Universe.”     Paul’s book, Hour of the Wolf- An Experiment in Ageless Living, is…
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    WooRank Blog

  • How Any Business Can Tell a Brand Story that Resonates

    Sherry Gray
    10 Aug 2015 | 5:37 am
    Your story is your brand. Every company has a story to tell…the trick is to frame your story in a way your customers will find appealing. With the right elements, your brand story can inspire trust, boost sales, and inspire loyalty. One of the best ways for a new business to get ahead in a crowded marketplace is by telling its story. The most compelling brand stories create a resilient emotional connection with customers that’s hard to break. We all crave connection. That’s what’s behind the popularity of social media…the unfettered ability to find friends who…
  • Link Building Strategies Part 2: Acquiring Future-Proof Links

    Sam Gooch
    6 Aug 2015 | 7:32 am
    In the last post, we covered the main link building strategies to avoid to help you identify any black hat tactics that may have been used by one of your previous in-house SEOs or digital marketing agencies. Finding & removing low quality links should be the first step of any link building strategy, so if you didn’t get a chance to read it take a look before moving on. Building a Future-Proof Backlink Strategy Every website is different, so no link building strategy should be the same. While part of your strategy should definitely include some competitor research, to dig into the link…
  • Link building Strategies Part 1: Tactics to avoid

    Sam Gooch
    28 Jul 2015 | 6:19 am
    Link building techniques have been used and abused since the very beginning of search engines, and while Google has been in a constant battle to prevent websites from manipulating its search results through acquiring unnatural links, a lot of ground has been covered in recent years, particularly with the release of its spam fighting algorithmic update, codenamed ‘Penguin’. This makes it even more important to stay up-to-date with the latest link building techniques, especially as many of the overused methods that previously sat in a bit of grey area have since moved over to the dark…
  • 14 Days to Discover WooRank

    Natalie Jones
    16 Jul 2015 | 4:03 am
    In the beginning, WooRank was a tiny, automated website review tool. We did two things – let you review a site, and let you download the review as a PDF to send to a client or boss. That’s why, when we switched to a freemium subscription model, a 7-day trial made sense; you could easily explore the tool completely and know whether it was useful to your business in 7 days. Since then, however, we’ve grown. And I don’t mean there’s just a little bit more to love – I mean WooRank went through a full-on three year growth spurt, which resulted in a tool that’s more useful…
  • How to get your website indexed by Google

    Sam Gooch
    10 Jul 2015 | 4:57 am
    Whether you’ve just launched your website and want to help Google discover it; you’re having problems making your web pages appear in the search results; or you want to increase the rate at which Google crawls your website in order to get your new pages indexed faster & crawled more frequently, there are lots of things that can be done to help. Using the infographic below you can quickly carry out the most important checks to make sure you’ve covered everything:   This infographic was developed by our friends at Venngage.com. Want to use this infographic on your…
 
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    Rise to the Top Blog

  • 12 Content Marketing Myths You Should Know

    Anant Patel
    28 Aug 2015 | 3:10 am
    Internet marketing continues to boom and companies are quickly building their online presence to attract more customers and increase their sales. Businesses have gone global and with an extensive amount of products available online, one could find anything on the web. However, there is one crucial factor that drives traffic towards an online campaign and that’s your website’s content and it’s an integral factor that keeps online users engaged. It’s true! Apart from the website designs and layout, content helps to keep the website functional among the users. Thus, if your…
  • What is a Purpose Driven Landing Page?

    Tiffany Rowe
    27 Aug 2015 | 3:10 am
    When it comes to your online marketing strategy, where are you focusing most of your attention? If you’re like many other business owners, you’ve probably devoted a majority of your energy and efforts on driving traffic to your website. However, all of the engaging content, great website, PPC, and Google AdWords campaign in the world isn’t going to do you any good, if your website’s landing page doesn’t give users what they want when they click on your call to action and ads in search engines. Unfortunately, many landing pages fail to get the job done, and actually end up…
  • How to Use Hootsuite for Instagram

    Nicki Lamont
    26 Aug 2015 | 3:10 am
    Every profession in the world has tools that make their job easier. Doctors have stethoscopes, construction workers have measuring tapes, and social media managers have something that’s just as essential to streamlining their own daily activities: Hootsuite. If you aren’t already familiar with Hootsuite, it’s basically a tool that allows you to create, schedule, and publish updates, pictures, and posts on a variety of social media platforms and for a variety of clients, all in one place! For those of us who do social media for a variety of businesses, or even for those who simply run…
  • This Week in Internet Marketing 2015 08 25

    Cherry Kwan
    25 Aug 2015 | 8:48 am
    Happy Tuesday everyone! This Week in Internet  Marketing, we’ve gathered some of the best stories and articles on the web. We’re looking at the power of email marketing and social media, ways to improve your mobile search performance, and how your business can convert more customers using location. We’ll also be looking at the power of phone calls and tips on amplifying your content ROI. Social Media for Email, Email for Social Media According to research, email marketing engages with customers more than social media networks like Facebook and Twitter. In fact, 25% of…
  • 65 Facebook Acquisitions – The Complete List! [INFOGRAPHIC]

    Steve Toth
    24 Aug 2015 | 6:00 am
    Facebook or should we say, “The Facebook,” was created by Mark Zuckerberg in February 2004. Initially created solely for college students attending specific schools, Facebook reached one million users in just 10 short months after its inception. Ten years later in 2015, Facebook has nearly 1.5 billion users! And this doesn’t include its other properties like WhatsApp, Instagram, and Facebook Messenger just to name a few. During this wave of extreme growth, Mark Zuckerberg has acquired 65 companies by the August of 2015. Facebook’s largest acquisition so far has been WhatsApp…
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    SoMedia Video Marketing Blog

  • How To Find The Ideal Script Length For Your Marketing Video Content

    Colin Osing
    5 Aug 2015 | 12:45 pm
    A well-written, engaging script is key to any successful marketing video. After all, the words tell the story, and the story is what resonates with your customers. But how long should the script be? If you cram in too much information, your audience may lose interest. But if your video is too short, you’ll leave viewers unsatisfied, confused, or both. To find the ever-elusive Goldilocks spot with your script length—not too short, not too long, but just right—consider these guidelines. Understand your marketing goals Before you determine script length, decide how long your video should…
  • Beyond Viral: 5 Functional Video Ad Styles That Drive Brand Lift & Conversions

    Shweta Adodra
    8 Jul 2015 | 3:53 pm
    Businesses large and small are turning to online video ads to explain their services and grow their brands. And with good reason – a recent study by Facebook & Nielsen confirmed that even 3 second video ad views and impressions drive value in terms of ad recall, brand awareness and purchase consideration. It’s not just expensive viral video ads that are making headways. Marketers are now realizing that videos ads don’t need to be viral to be functional, and that even simpler company videos can help them increase conversions and maximize ROI with advanced targeting. Here we’ll…
  • 3 Tactics to Enhance Your Client’s Facebook Campaigns with Video Advertising

    Shweta Adodra
    12 Jun 2015 | 3:04 pm
    Facebook’s recent shift and emphasis on video content has opened up a world of video advertising opportunities for brands and agencies. Ad execs are now realizing that video is the next big tool for targeting the platform’s huge video viewing audience and getting higher conversions on their Facebook ad dollars. Click-through rates for paid video placements are 2-3X higher than other types of Facebook Ads According to a Nielsen study, Facebook users are impacted by video ads even before viewing them for a full second A recent poll by Advertising Age and RBC revealed that over 60% of US…
  • Video Discussion: Simplifying the Video Ad Creation Process

    SoMedia Team
    29 May 2015 | 10:15 am
    With 68% of businesses planning to increase their digital video ad spend; we know that online video is on the minds of most marketers and agencies today. In fact, video content and video advertising was the focus of the panel discussion at a recent Google Partners event held in Toronto. Agencies and marketers today are rethinking the creative process and looking for solutions that will help them create “more and more video content that is more and more cost effective over time.” Christian Purser, Chief Digital Officer at M&C Saatchi SoMedia Founder & Co-CEO, George Fleming spoke…
  • 5 Emerging Video Advertising Trends

    Shweta Adodra
    1 May 2015 | 3:02 pm
    Advertising dollars have always followed the eyes of consumers, and going by Cisco’s forecast, 79% of consumers will be watching online video by 2018. As video advertising spend increases and even outpaces TV and other digital formats, online video emerges as the fastest-growing advertising category. With an average CTR of 1.84% (the highest of all digital formats), more marketers will look to add online video to their advertising plans. This also means that as a marketer, you will need to keep pace with the latest trends and innovations shaping the industry. Let’s see some of the biggest…
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    Seven Boats Info-System Pvt. Ltd.

  • Your New Online Reputation Management Buddy: Facebook

    Debajyoti Banerjee
    25 Aug 2015 | 6:24 am
    Your New Online Reputation Management Buddy: FacebookFacebook is growing bigger with each passing day. More subscribers, more activities and more marketing opportunities. In this mix, most online brands miss out on a very important function that this social networking giant can do for you. It can help you in managing your online reputation. True, this is no bolt from the blue idea that you have never heard before! I do not claim credit for being the first one to bring it up.However, in my experience of managing the reputation of established online brands, I have noticed that most go wrong in…
  • Technical Knowledge of SEO: How Much Do You Need?

    Debajyoti Banerjee
    18 Aug 2015 | 6:46 am
    Technical Knowledge of SEO: How Much Do You Need?Of late, I am witnessing this raging debate on the internet over the need of technical knowledge for an SEO executive. There are some pundits out there who feel that SEO professionals do not have to be completely in the sync when it comes to technical knowhow. For example, an important part of the job of search engine optimization is the use of HTML or CSS codes. Can we say for sure that anyone with zero or little knowledge of these languages actually qualifies as a thoroughbred pro in this field? Some are of the opinion that this kind of…
  • Sure-Shot Ways to Boost YouTube Subscription

    Debajyoti Banerjee
    11 Aug 2015 | 5:14 am
    Sure-Shot Ways to Boost YouTube SubscriptionVideo blogging is the next big thing on the digital marketing scene. Videos depicting every topic under the sun, most of them shot with regular cameras, even cell phone ones, are in vogue. These videos are published on the blog of the brand and shared across the social media scene. However, the place of video blogging nirvana is YouTube, the largest repository of online videos. You can create your own video channel of this platform and upload your videos. Users subscribing to the channel will be able to check these videos. There is also the option…
  • Monetize Fan Frenzy on Facebook: Doing it Differently

    Debajyoti Banerjee
    24 Jul 2015 | 6:17 am
    Monetize Fan Frenzy on Facebook: Doing it DifferentlyLet us start today with a damp squib: everyone on Facebook knows that there are online marketers trying to monetize users. What it means is that you cannot do something on the sly. It will require some special thought and care on your part as a social media marketer to get people interested. It becomes tougher because these very people already know that you are out to engage their interest. They make it difficult and sometimes impossible to tap. You need some ideas that are different and breaks through the clutter. In this post, I have…
  • Email Marketer’s Nirvana: Facebook!

    Debajyoti Banerjee
    20 Jul 2015 | 3:01 am
    Email Marketer’s Nirvana: Facebook!Does it sound a little out of tune for you? Yes, you are aware of branding and product promotion and selling on Facebook. Yes, you know that you can take your content to a wider audience through Facebook. Can it help your email marketing campaign as well? Yes, it can! Think of all those email ids that users have to use to subscribe! How would it be if users could subscribe to your email list through your Facebook page and you could add them to your email list without them having to visit your email subscription page on the website? That would mean…
 
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    Roye Productions

  • You Are Potentially Losing Thousands of Dollars A Day Because Your Website Isn’t Mobile Ready

    Roye Okupe
    4 Aug 2015 | 7:40 pm
    Responsive design. Yes we all know what it is, that fancy terminology we use to describe websites that adjust their layouts depending on the device they are being viewed on. Yet many of us small businesses ignore its benefits, with most of us casting it aside like a fad. Well, I’m here to tell you this isn’t like having a “Flash” website in the late 90’s. Not having a responsive website will not only certainly get you penalized by Google, but  cost you big bucks! Here’s why. So, picture this, you need to hire an IT specialist to help set up some servers…
  • 7 Marketing Mistakes that Make you Look Dumb

    Roye Okupe
    15 Jan 2014 | 5:06 pm
    As a marketer, you need to speak to my emotions to convince me to buy your product or offer. No matter how great the product is, if I as the customer does not see how it will benefit me, then you are screaming to a deaf man. Here are 7 marketing mistakes that make you look dumb. 1. Poor package design What you see is what you get (WYSIWYG). How you brand your business will give me an indication of what to expect from you. If your website, brochures and logo is shady, I will be expecting the same thing of your product or service. If you want to wow me, start with your branding. The clearer and…
  • Save Time. Save Money. Combining Public Relations and Marketing

    Roye Okupe
    16 Jun 2013 | 8:14 pm
    B2B businesses need to effectively communicate their messages in a timely and cost effective manner that will endear their brand to their consumers. Online and offline marketing can be part of your Public Relations. Merging the PR and marketing departments can save you lots of money and time, and create a positive impact in your market. I am convinced that this is also why NBC merged its communications, marketing and promo departments in 2010. The role of the PR and marketing staff is to represent your business as you would like it to be seen by your customers. Coming from the marketing part…
  • How to Brand a Business Without Breaking the Bank

    Roye Okupe
    12 Jun 2013 | 8:27 pm
    It is easy to tell yourself that you do not have money, people, skills, ideas or time to create a successful brand. The truth is you have all these resources. It’s just that you don’t know how to maximally use them. Business success is mainly about how well you leverage your marketing tools to create a powerful brand. Branding does not have to leak your budget. Even with limited funds, you can start a successful branding campaign that will significantly improve your bottom –line. To create a formidable brand, you need to create compelling content and have an online marketing strategy…
  • Why you Should Focus on Clean Website Design

    Roye Okupe
    5 Jun 2013 | 4:36 pm
    Is it true that a book should not be judged by its cover? It may be true for some cases but in website design, you will surely be judged by the cover. First impression matters in web design. A mere glance at your site’s homepage will either attract a visitor or make him or her navigate away from your site. A clean website design focuses more on the aesthetics of your page as well as the content.  What’s the benefit of a clean website design? Talk of high search engine rankings, high page views, high clickthrough rates, huge traffic, massive sales, wide exposure and so forth. Who would…
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    Precision Dialogue

  • 2015 Gold Ink Award Winner

    Katie Pickard
    27 Aug 2015 | 7:02 am
    Printing Impressions magazine, producer of the annual Gold Ink Awards, has announced that Precision Dialogue was honored with a Gold Award for the PNC Bank Lending Campaign.  Targeted toward business owners, this entry in the Commercial Printing, Direct Mail category was submitted because of its unique aesthetics. Each mailer contained four offers as stackable puzzle pieces with […] The post 2015 Gold Ink Award Winner appeared first on Precision Dialogue.
  • Email KPIs: Moving From Elementary to Actionable [Excerpt]

    Julie Marques
    25 Aug 2015 | 8:54 am
    All too often, email reporting is little more than a pile of numbers in a spreadsheet. It gets pulled, looked at, and filed. And then marketers continue with their email program, as-is. Instead, email reporting should be a tool that gives you real insight into how impactful your email program is, what the trends are, and what the […] The post Email KPIs: Moving From Elementary to Actionable [Excerpt] appeared first on Precision Dialogue.
  • Describing Your Data: Understanding Distributions

    Dan Negrey
    19 Aug 2015 | 8:14 am
    Introduction Making data-driven decisions has become an integral part of our day-to-day lives. In addition to the traditional business setting, consider educators who must understand the performance of their students on a given assessment, or politicians who need to estimate the exposure to their constituents from a new piece of legislature. On a personal level, […] The post Describing Your Data: Understanding Distributions appeared first on Precision Dialogue.
  • Manager of UX, Research & Strategy [Cleveland, Ohio]

    Precision Dialogue Team
    29 Jul 2015 | 8:07 am
    Precision Dialogue is an analytics-driven, multi-channel, customer engagement firm in Cleveland, Ohio. We are currently looking to fulfill an Account Management/Business Development Management role within the Research & Customer Experience (RCX) group. The candidate must have demonstrated experience effectively working with prospects and clients to identify and understand their needs, and selling services in the […] The post Manager of UX, Research & Strategy [Cleveland, Ohio] appeared first on Precision Dialogue.
  • 17 Jul 2015 | 6:46 am

    Mike Woodcock
    17 Jul 2015 | 6:46 am
    “Precision Dialogue exemplifies what a great Direct Mail partner should be.” The post appeared first on Precision Dialogue.
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    ImageWorks Creative blogs

  • We've Been Waiting for These! The Moz 2015 Search Ranking Factors Are In!

    jess
    26 Aug 2015 | 9:34 am
    Every two years, those of us working in SEO await the results of Moz's detailed survey into Google's Ranking Factors. It's a chance for us to see what other professionals think about strategies, techniques, and best practices to follow for the months ahead. Because Google's algorithm is constantly changing - and Google isn't fond of telling us how to do our jobs - the best way for us to keep up with what's new in search is to talk to others about what's working for them. The Moz survey is a great starting point, and we usually come away with new strategies to improve our sites. If you don't…
  • Above the Fold is Dead, Long Live Above the Fold

    jess
    21 Aug 2015 | 11:18 am
    Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but how much it matters in today’s world of scroll wheels and touchpads is the subject of much debate. In the early days of the internet, users weren’t accustomed to scrolling. It wasn’t a natural – or user-friendly – process. In order to make their sites as easy to navigate as possible, web and UX designers made sure that their important content and calls-to-action appeared “above the fold.” There was no debate: this was the way we had to design,…
  • Is One Logo Enough? Why Some Top Designers Present Just One Option When Branding a Business

    jess
    30 Jul 2015 | 8:27 am
    Let's start by making one thing clear: we love working with our clients to bring their brands to life. Whether we're approached to redesign an existing brand or to develop an identity for a new company, we welcome the opportunity to exercise our creative muscles. We want the finished result to be something everyone feels proud to display. But when it comes to logo design, some argue that consensus has no place in the creative process. Should logo design involve multiple options and multiple revisions? When graphic designer Paul Rand was hired to design a logo for Steve Jobs' "NeXt" project,…
  • Site Launch: Take a Look at KM Institute Before & After

    jess
    17 Jul 2015 | 10:44 am
    KM Institute, experts in knowledge management and knowledge management certifications, has been working with us for a long time. For the past several months, we've been working with them to help evolve the way their brand looks and feels, and the result is a brand new website that represents their modern approach to training and organization. Take a look at KMI before: And after: While the old site was colorful and appealing, the new site takes their brand one step further with an updated, simple look and improved navigation to help visitors find the information they need. What do you think?
  • WordPress or Drupal? Which CMS is Right for Your Business

    jess
    17 Jul 2015 | 9:28 am
    Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs. Today, you can choose from a variety of CMS options, including Drupal and WordPress. Both choices offer advantages, but also have their drawbacks. Drupal Drupal is known for being extremely powerful as well as developer-friendly. If you are building a complex site, Drupal is a good choice. If there is a significant downside to this CMS option, it is that it requires some experience and expertise. Utilizing a highly sophisticated programming…
 
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    Digital Eye Media » Blog

  • Why Cheap SEO or Link Building Can Hurt Your Website

    Jeff Brewer
    24 Aug 2015 | 12:02 pm
    Incredibly, they are still a lot of unscrupulous marketers out in the marketplace who like to treat SEO and link building like a game of cat and mouse. They start the game by building a series of cheap SEO or links using a variety of ploys to get around the algorithms used by the world’s top search engines. The goal is to achieve the highest possible ranking on search engines such a Google, Bing and Yahoo without getting caught. The Scam of Spam Links Up until a few short years ago, search engines viewed the quantity of links as being representative of a site’s popularity. Based…
  • How Mobile Live Streaming Apps Can Help Blow Up Your Content Marketing Strategy

    Danielle Kogan
    21 Aug 2015 | 10:00 am
    Mobile live-streaming apps can give you an edge in content marketing by adding new dimensions to your content that make your brand message truly come alive and grab the attention of more readers. Here we’ll look at the two most popular live-stream apps, Periscope and Meerkat, to discover how they work and how their powerful marketing potentials help your company’s fanbase explode. How-to Use Mobile Live-Streaming Apps to Boost Your Fanbase: Live-Streaming A Concert With Mobile Apps 1. Mobile live-streaming apps promote audience engagement better. It’s a well-established fact…
  • How To Use Twitter’s Event Targeting For Better Audience Engagement

    Danielle Kogan
    19 Aug 2015 | 9:41 am
    On July 23, 2015, Twitter announced a new feature that allows advertisers to use major events around the world in their campaigns. This new feature called “Event Targeting” reaches the audiences of events such as the Super Bowl, Mother’s Day, the Grammys, Wimbledon, Valentine’s Day or the FIFA World Cup. As a real-time, marketing leader of social networks, Twitter’s new event targeting feature makes it possible for businesses and brands to reach people involved or interested in a real-life event using the network. This approach is far better than the manual efforts marketers have…
  • Where do your website’s keywords really count in 2015?

    Jeff Brewer
    17 Aug 2015 | 12:36 pm
    Learn why keyword-optimization isn’t dead. Do you know how much keyword tactics have changed? Over the last five years, the use of keywords in search-engine optimization, or “SEO,” has become a red-hot topic for debate among all the top experts in digital marketing. To understand what’s really going with the way Google is tracking keywords in 2015, here we’ll look at the history behind keyword strategies in SEO, the latest results about how keywords affect search results today … and a hint about the future of keyword usage in online marketing. Do keywords…
  • The ABC’s Behind Google’s New Parent Company Alphabet

    Kathryn Brewer
    13 Aug 2015 | 1:00 pm
    Google Grows Up & Out! Never wanting to be out-shined, Google founders Larry Page and Sergey Brin, have always had over-the-top ideas. Whether it was beating out ideas and procedures used in big companies like Microsoft, this pair would not settle for anything less than the best and the most of everything. With that in mind, when it came time to expand, Google will convert into a subsidiary of Alphabet; the new parent company of Google. Alphabet (https://abc.xyz) will be the holding company for a family of ventures conceived and initiated by both Page and Brin. However, Page will be…
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    Nerds Do It Better: PPC and Internet Advertising For Business

  • 17 PPC Optimization Tips

    Adam Lundquist
    26 Aug 2015 | 3:44 pm
    Pay per click (PPC) marketing are those ads that you see on Google, facebook, LinkedIn and pretty much everywhere else you look on the Internet. This marketing channel is one of the quickest and most efficient ways to increase leads and sales online.   If you are trying to use PPC and the results are not what you are looking for, then you basically have three choices: Quit it like Kylie Jenner quit Keeping up with the Kardashians Hire professionals Get better at it yourself If you choose the third, we would like to help you out with our newest 18 page eBook 17 PPC Optimization Tips.
  • How To Start An Adwords Campaign

    Adam Lundquist
    20 Aug 2015 | 7:30 am
    How To Start An AdWords Campaign The AdWords interface opens and presents a million different possibilities. And that is exactly the problem –  what was supposed to be an exciting and easy form of advertising is completely overwhelming. You know you want to begin an AdWords campaign, but you have no idea where to start. You try typing a keyword into the Google keyword suggestion tool and even more suggestions come up. How do you know which ones to pick? Even then, how do you know what to write in your ads? The whole PPC process is completely frustrating – you consider giving up…
  • Landing Page Help: Pick a Goal and Run With It

    Adam Lundquist
    16 Jul 2015 | 11:05 am
    You are using pay per click advertising effectively, or so you think. You know this much… that users do go to your page, but then they leave. Sometimes they go to another page on your website, sometimes they click on the link to check your facebook page and sometimes they go to a competitor’s page and never come back. What they do not do is fill out a form, call your business or buy your product online. You are happy with the clicks generated from pay per click advertising, but are unhappy with the business results. As time goes on and you continue to pay for people to basically…
  • Break Optimization Down Into Concrete Steps

    Adam Lundquist
    1 Jun 2015 | 6:23 am
    You stare at your screen and it stares back at you. The numbers are not very good in your AdWords account and you are not exactly sure why that is. You have heard a lot about the importance of optimizing a PPC campaign, and this word “optimizing” seems to mean a lot of different things to different people. It is a vague and opaque word and one that you find frustrating. Every blog you read informs you to try different vague ideas to optimize your campaign. How do you “better connect with what your user wants”? You could be stuck forever trying to decipher how to put these ideas into…
  • Get Clicks on Your AdWords Text Ads

    Adam Lundquist
    9 Mar 2015 | 12:08 pm
    You have a budget of $200.00 per day to spend on Google AdWords, yet you’ve only been able to spend $20.00 for the entire week. You wonder if your ads are even showing. A quick look at the AdWords dashboard confirms that the ads are in fact showing, but now you are even more frustrated. It cost $20.00 for one single lousy click. The low click-through rates on the ads have driven down the quality score of the keywords to the point where you must pay a prohibitively high price for every single click. The frustration and the feeling of failure sets in and you wonder what needs to happen to get…
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    Change the World Marketing »

  • 3 steps to finding a good affiliate program to promote as an affiliate marketer

    Ellen Finkelstein
    24 Aug 2015 | 5:44 am
    Affiliate partnerships make Internet marketing go around. You can be a product creator and get affiliates to promote for you or you can promote the products of others. If you want to make money promoting the products of others, how … Continue reading → The post 3 steps to finding a good affiliate program to promote as an affiliate marketer appeared first on Change the World Marketing.
  • How to increase sales and engagement with powerful persuasive slides

    Ellen Finkelstein
    10 Aug 2015 | 6:00 am
    Whether you’re giving a live presentation or a webinar — or creating a video — you’ll often use slides. And the slides that you show to people matter! You can choose to create boring slides or instead create powerful, persuasive … Continue reading → The post How to increase sales and engagement with powerful persuasive slides appeared first on Change the World Marketing.
  • 3 ways to increase visitor engagement

    Ellen Finkelstein
    1 Aug 2015 | 9:16 am
    If you follow the instructions in this post, you’ll learn more than you expected to, including my surprise when I found out something I didn’t know that kept people reading through my blog posts. (Hint: I do it in this … Continue reading → The post 3 ways to increase visitor engagement appeared first on Change the World Marketing.
  • Teach to learn

    Ellen Finkelstein
    26 Jul 2015 | 8:32 pm
    Recently, I was listening to a mini-workshop on social media. There was a panel of social media experts. The leader was saying that he was learning, too. Then he asked, “How many of you do training to learn yourselves?” Most … Continue reading → The post Teach to learn appeared first on Change the World Marketing.
  • How I won an affiliate contest

    Ellen Finkelstein
    17 Jul 2015 | 1:55 pm
    This is a delicate topic for me. Marketers who are selling products and asking affiliates to promote for them often have affiliate contests to persuade the affiliates to promote more often. How do you feel about this? I ask because … Continue reading → The post How I won an affiliate contest appeared first on Change the World Marketing.
 
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    Dex Media » Blog Home

  • Help Your Website Help Your Business

    Marion Jacobson
    24 Aug 2015 | 2:14 pm
    Of course you have a website for your business, but is it little more than a static placeholder online? A digital business card or sales brochure? Or is it helping consumers find you so they can give you money? Here are some concrete ways you can improve your website and turn it into a real...continue reading … The post Help Your Website Help Your Business appeared first on Dex Media.
  • Make the Right Offer at the Right Time with ‘Triggered’ Email

    Jeff B. Copeland
    21 Aug 2015 | 7:30 am
    One of the Big Truths of email marketing says that messages get opened when they make the right offer at the right time to the right person. You can aim for that sweet spot with ‘triggered’ emails sent to customers because an event (like a birthday coming up) or an action (like clicking a link...continue reading … The post Make the Right Offer at the Right Time with ‘Triggered’ Email appeared first on Dex Media.
  • PPC Tips for Pest Control Services

    Cat De Rohan
    20 Aug 2015 | 3:06 pm
    PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your name or searches “pest control” or a related phrase, you can be seen on Google at the very top in an ad. You only pay for it when a customer clicks on your ad, and it...continue reading … The post PPC Tips for Pest Control Services appeared first on Dex Media.
  • The 10 Spammers You Won’t Meet in Heaven

    Chris Irby
    19 Aug 2015 | 3:40 pm
    If you blog, you’ve undoubtedly run into the problem of comment spam. Basically, this is when disingenuous marketers attempt to trick you into providing backlinks to their website by inundating your comment section with vague, odd, meaningless, or downright baffling messages. I’ve written previously about how to protect your blog from these types of comments....continue reading … The post The 10 Spammers You Won’t Meet in Heaven appeared first on Dex Media.
  • Your Business Needs Google Reviews Now More than Ever

    Marion Jacobson
    17 Aug 2015 | 4:24 pm
    If you search on Google for a location-based business, you have undoubtedly seen what’s called the “seven pack” of businesses with little locator links on the map. This is a list of seven businesses that match the category and geographic location you typed into the search field. These aren’t ads, they’re organic results, tied to...continue reading … The post Your Business Needs Google Reviews Now More than Ever appeared first on Dex Media.
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    Search Laboratory » Blog

  • Does Google crawl rel="nofollow" links? [EXPERIMENT]

    Jamie White
    25 Aug 2015 | 7:47 am
    The use of the rel="nofollow" tag has been hotly debated online and has shown a number of contrasting opinions being put forward by leading SEO experts. Google’s official guidelines around its usage can be found here, but here’s the main point:   In the past, the nofollow tag has primarily been promoted by Google as […] The post Does Google crawl rel="nofollow" links? [EXPERIMENT] appeared first on Search Laboratory.
  • ccTLD vs. sub-folder vs. sub-domain Which should I adopt?

    Daniel Yeo
    24 Aug 2015 | 5:06 am
    When entering international markets, companies have a decision to make about the organisation of their website and how they arrange their folder structure to accommodate multiple language websites. This is an important decision, and each available option has its own pros and cons.  We asked our Head of Technical SEO, Jamie White, what the major influencing […] The post ccTLD vs. sub-folder vs. sub-domain Which should I adopt? appeared first on Search Laboratory.
  • This Week in Digital

    Hayley Smith
    21 Aug 2015 | 1:09 am
    Ashley Madison hackers reap havoc Ashley Madison, a once discreet married dating site that connected willing adulterers, was hacked earlier this year by a group who threatened to release confidential data unless the site was shut down. This week the hackers have made good on their threat and released 9.7 gigabytes of data, uncovering the private […] The post This Week in Digital appeared first on Search Laboratory.
  • Music Streaming Services as Tools

    Jessica Kliem
    19 Aug 2015 | 1:15 am
    Music streaming services are gaining ground. According to the British Phonographic Industry (BPI) the Brits alone streamed 14.8m tracks in 2014. So how can music streaming services be used by brands to boost their image? We discuss tips for reaching an audience that is, according to a survey by Spotify and comScore, more brand aware […] The post Music Streaming Services as Tools appeared first on Search Laboratory.
  • This Week in Digital

    Hayley Smith
    14 Aug 2015 | 12:39 am
    G is for Google Larry Page and Sergey Brin had some important news to announce this week that is sure to shake-up Silicon Valley. Google’s parent company will be rebranding as Alphabet, a decision made in an attempt to preserve and distinguish each of Google’s collective companies (of which Google Search is the largest). The […] The post This Week in Digital appeared first on Search Laboratory.
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    chatterbuzzmedia.com

  • Social Media Beatdown: Organic vs Paid

    Kevin Jusino
    4 Aug 2015 | 6:29 am
    Let’s say you create a great piece of content to post that you know your followers will love. You know the best time to post is between 12 pm and 1 pm on a Tuesday, so you post during that time. You sit back and let the magic happen. But then you notice your post only reached a measly 20 people. What gives? Well, I’m sorry to say organic reach isn’t what it used to be. Really? That’s right. If you’re relying solely on organic reach you’ll discover your posts don’t go far. You probably heard social media companies are shifting to a pay-to-play model that encourages paid…
  • Moments – Facebook’s Latest App

    Jesse Till
    27 Jul 2015 | 10:44 am
    It was recently announced that Facebook has released a new app called Moments. What exactly is Moments? Is it a sharing app? Is it a new advancement in AI technology? Is it really necessary? Yes to all the above. Moments is Facebook’s new app that scans all the photos on your computer, stores them as events and then tags your Facebook friends in them using the company’s new face-recognition technology. With the app, you can separate all your photos as you wish and share them within the app exclusively. You don’t have to upload any photos or even albums. The app streamlines you’re…
  • 7 Questions for Senior Content Writer and Editor Brianna Entler

    Kristina Drake
    22 Jul 2015 | 1:24 pm
    Brianna leads an office yoga session Our red-pen ninja and resident brunch advisor, Brianna Entler, recently received an award for Communications Professional of the Year by the American Business Awards. The award came as no surprise to us – Brianna can whip up  a blog post faster than anyone we know and edit through an endless amount of web copy in one day. We decided to chat with her about writing, finding inspiration and of course, brunch. What was your first writing gig? I remember writing a story in elementary school about a horse. I looked up a publisher’s address in the front…
  • 11 Facts You Must Know for Social Media Day [INFOGRAPHIC]

    Kristina Drake
    29 Jun 2015 | 2:54 pm
    How do social media users interact on the most popular platforms like Instagram or Twitter? It may depend on where you live. In honor of Social Media Day 2015, a global celebration on June 30, we’ve compiled facts on social media behavior in different countries. Now more than ever, our world connects to multiple social media platforms to discover new people, places and things. Here are a few facts: 3 of the 5 top global platforms are chat apps like WhatsApp and Line. There are 6 countries that block social media – Turkey, Iran, Pakistan, China, Vietnam & North Korea. 47% of…
  • #FeministFriday Roundup – Week 2

    Brianna Entler
    12 Jun 2015 | 1:10 pm
    Ah, friends. Women’s business enthusiasts. Feminists everywhere. Here’s another installment of #FeministFriday and some links from around the web! Sexy scientists prove to be a massive distraction in laboratories everywhere!   Nothing like a Nobel laureate wanting to bring segregation into the workplace! The oh-so-eloquent and extremely progressive biochemist, Tim Hunt, insulted female scientists (and women everywhere!) at a recent conference. “Let me tell you about my trouble with girls,” he says. (Yes, please tell us your troubles!) “Three things happen when they are…
 
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    Latest Blogs

  • Top Ten list of AngularJS Style Guide Suggestions

    plaoha
    27 Aug 2015 | 12:17 pm
    This post is based on the style guide written by John Papa titled Angular Style Guide: A starting point for Angular development teams to provide consistency through good practices.
  • Overriding queue classes used in the Batch API in Drupal 7

    amcgowan
    10 Aug 2015 | 8:04 am
    There are lots of benefits in working with a platform such as Drupal, that come packed full of goodies for Drupal developers like myself and my colleagues, that enable us to buil
  • MuleSoft - Alfresco Connector

    paladro
    28 Jul 2015 | 7:27 am
    I've recently been certified as a MuleSoft Associate Developer and over the last couple of weeks I have been working on a Mulesoft Alfresco connector to practice my training.
  • Class Loader Control in Mule

    jjian
    22 Jul 2015 | 4:49 pm
    As we know, Mule is a java-based platform. And external java package might be needed for a mule project. - See more at: https://www.appnovation.com/blog#sthash.D41ujLYZ.dpuf
  • Consuming Backend SOAP APIs from Frontend RAML APIs

    bkalali
    15 Jul 2015 | 7:59 am
    Going over our recent client requirement to demonstrate a proof of concept (PoC) using RAML/APIKit and Data mapper to integrate with an existing SOAP API in CloudHub.
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    WhatRunsWhere

  • 5 Articles Every Lead Generation Expert Has Read

    Megan Gardner
    20 Aug 2015 | 8:00 am
    When it comes to lead generation in the digital age, B2B companies can no longer rely on the traditional methods that only consist of one or two points of contact with the customer. The selling process has witnessed a dramatic shift due to two main reasons: 1) The plethora of technology and lead-gen platforms available 2) The number of sales pitches people receive daily (I know you saw them in your inbox today) These factors make it increasingly difficult to lead potential customers down a straightforward funnel of sales. B2B brands need to have several points of contact that actively…
  • Meet us at LeadsCon New York!

    Megan Gardner
    11 Aug 2015 | 12:49 pm
    We had such a great time at ASE in New York and now our team is heading back to the Big Apple from August 24-26 to attend LeadsCon! We are thrilled to be part of a conference that brings together industry experts in online lead generation and direct response marketing verticals. We’re eager to network with marketers, learn from other industry leaders and contribute to the conversation on future trends in the industry. Our team is also looking forward to connecting with all attendees, you can find us at Booth 307 from August 25-26, 11:00AM-4:00PM. Make sure to stop by to meet John and Jordan…
  • 4 Tips for Business Growth with Native Ads

    Jenny Duong
    10 Aug 2015 | 11:32 am
    Last week our team traveled to the Big Apple to attend Affiliate Summit East (ASE). This is the conference for affiliate marketers, bringing together industry experts, newcomers and everyone in-between to network and discuss all things affiliate marketing. One of the best parts of ASE are the intimate educational sessions that connect industry professionals with affiliates to share insights on the latest trends in the industry.  David Kelly, our VP of Business Development had the opportunity to lead a session on Leveraging Competitive Intelligence in Native Advertising. This is a growing…
  • Industry Report: Update Online Travel Advertising Landscape

    Jenny Duong
    31 Jul 2015 | 11:00 am
    The US Travel e-Commerce sales reached $122 billion in 2014, a 10% increase from 2013. This year, the U.S. Travel Industry is projected to spend $4.85 billion in digital ads. It’s clear the industry is growing rapidly and is forecasted to continue this way. With the wide variety of travel platforms, apps and e-Commerce sites available the growth in this market comes at no surprise. So what does this mean for brands in the industry? On one hand, this brings a lot of  new opportunities to grab the attention of these consumers. But with it is also the challenge of building a display…
  • Update: Japan and South Africa Data Is Here!

    28 Jul 2015 | 12:40 pm
    You requested it, and now we’re delivering. Today WhatRunsWhere is announcing the expansion of our global data coverage to TWO brand new countries, Japan and South Africa!  WhatRunsWhere now supports 17 countries globally!  USA Canada Australia Israel Brazil Mexico United Kingdom Spain Japan NEW! Germany France Netherlands Italy Turkey Russia Sweden South Africa NEW! What type of data is available? Now you get all of the WhatRunsWhere features you’re familiar with PLUS the bonus of added data for Japan and South Africa. How can you leverage data in these markets? With…
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    RGR Marketing

  • 5 Simple Ways That Your Mortgage Business Can Earn More Revenue

    Matty Byloos
    27 Aug 2015 | 4:03 am
    RGR Marketing HIgh Quality B2B Leads Online Take Your Mortgage Business to the Next Level Things have gotten a lot better for mortgage professionals since the financial crisis cast its long shadow across the real estate market, but most mortgage businesses would happily jump at the chance to bring in more money. Here are 5 simple ways to bring more revenue into your mortgage business. Make a Connection With Prospective Mortgage Clients You’ve probably read articles about how millenials are finally getting into homeownership, after years of hand wringing on the part of the mortgage industry.
  • What Your Solar Business Needs to Know About Solarize Initiatives Across the Country

    Matty Byloos
    25 Aug 2015 | 2:48 am
    RGR Marketing HIgh Quality B2B Leads Online Solarize: A Grassroots Effort If you follow the news on renewable energy, then you’ve probably heard about solarize campaigns. What are they? And perhaps more importantly, what could they mean for your solar business? Solarize campaigns are part of a grassroots push aimed at making solar energy affordable through collective purchasing agreements. Here’s how they work: A small collective of residents pools resources to purchase solar systems Volume discounts are negotiated with solar installers and manufacturers An array of financing options are…
  • 6 Amazing Ways That Your Solar Installation Team Can Stay Cool During the Summer

    Matty Byloos
    20 Aug 2015 | 2:39 am
    RGR Marketing HIgh Quality B2B Leads Online A Cool Installer Is a Happy Installer The sun’s rays are a potent reminder of just how much energy our nearest star bestows upon us. It’s no wonder that summer is a popular time for solar installations. Consumers watch their electricity bills go up, and when they see all that renewable energy going to waste, they can’t help but think. “I should probably go solar.” But if your solar business is located in an especially hot climate like California (or a cool one in a heat wave) summer isn’t the most pleasant time to actually install solar…
  • 5 Important Habits to Avoid When Generating Leads for Your Solar Business

    Matty Byloos
    18 Aug 2015 | 2:30 am
    RGR Marketing HIgh Quality B2B Leads Online Steer Clear of These Missteps, and Watch Your Solar Business Soar Your business’s solar panels should be selling themselves. After all, individuals and businesses are going solar in record numbers. All you have to do is convince them that your solar business is the right choice for them. Of course, closing deals takes more than simply acquiring sales leads. You have to actually convert those leads into customers. Here are 5 bad habits that you and your sales team would do well to avoid when generating leads for your solar business. Being Too…
  • Not Generating Leads? Why Buying Leads Helps to Streamline Your Marketing Efforts

    Matty Byloos
    13 Aug 2015 | 2:29 am
    RGR Marketing HIgh Quality B2B Leads Online Buying Leads Can Fill Your Sales Pipeline If you already have more sales leads than you know what to do with, then this article isn’t for you. Congratulations. You should probably get back to turning those leads into customers. But if you’re like many sales professionals or business owners, then you’d probably appreciate having more leads to work with. After all, the sales game is a numbers game: the more leads you have, the more customers you stand to gain. And even if you have the most persuasive sales team in the business, they can only do…
 
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    MediaVision

  • 7 Integrated Digital Marketing Questions Answered

    Jacky Lovato
    18 Aug 2015 | 2:27 am
    Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands.   Why should we avoid standalone SEO? When SEO first hit the mainstream it was all about putting loads of keywords in the right places and aggressive link building. These days you need a lot more to beat the competition. SEO groundwork in the form of onsite compliance only gets you so far. Without other…
  • Roundup: Digital Marketing Tips and Tools You Should Be Using in 2015

    Amandine Bouinot
    14 Aug 2015 | 12:55 am
    We’ve done all the hard work for you and selected the best SEO blog posts to help you optimise your website. Read on for awesome SEO tools and great tips to take your digital marketing to the next level.   Your Keyword Research Methods Might be Outdated I’m a huge fan of Whiteboard Friday, and this one really explains what it’s like to do keyword research in 2015. It’s not just about going after the highest volumes anymore. Keyword research now needs to be taken to a more strategic level, evaluating the keyword difficulty and the biggest opportunities for your website. What’s…
  • PPC checklist – Daily, Weekly, Monthly and Quarterly Optimisation

    Allina Cioponea
    23 Jul 2015 | 2:00 am
    AdWords marketing is an effective way to drive qualified traffic to your site and you’re likely to start seeing results instantly when you run PPC ads, but achieving success with AdWords can be difficult. The process of growing an effective marketing campaign while staying organized and prioritising other tasks can become overwhelming. That’s why we developed an operational PPC checklist! Whether you’re new to PPC management, or have been running accounts for a while but could use a reminder, this task checklist is for you. First we divide tasks into main PPC channels: Text Search,…
  • MediaVision Shortlisted in UK Agency Awards!

    Jacky Lovato
    17 Jul 2015 | 5:37 am
    Hot on the heels of our recent win at the CIM Awards in April, we’re breaking out the tequila, screaming it from the rooftops unhinged with happiness to learn we’ve just been shortlisted for a UK Agency Award! We’re listed in the Best Content Marketing category having been recognised for our work on the MediaVision 10 Year Birthday Campaign. With great content and strategic promotional tactics we received a 625% in crease in referral traffic during our birthday content marketing campaign, with 509 new backlinks and a 300% increase in warm leads – plus even more…
  • Blogging vs Content Marketing. Wait – Aren’t They the Same Thing?

    Katherine Verhoeven
    15 Jul 2015 | 6:41 am
    Content Marketing has been the buzz word on everyone’s lips for a while now, but a lot of people still don’t understand how it really differs from brand blogging. They’re both just creating content for your site right? Content continues to be the backbone of an integrated digital approach to marketing. That means it also needs strategy behind it so that it reaps the rewards you’re looking for. The truth is that blogging and Content Marketing each offer audiences something completely different.   In short, blogging helps tell a story about your company and lets customers know that…
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    LaneTerralever

  • Micro-Moments: Google’s Latest Movement in Marketing

    Lauren Reeves
    24 Aug 2015 | 1:00 am
    It’s no secret that Google has been paving the way for web-based improvements for a while now. Today, most marketers know those improvements to the web can often come hand-in-hand with opportunities for advertising, especially through mobile devices. As users search for information on their mobile devices, creating ads that are relevant and effective can be a challenge, but can truly make or break a brand. Following the mobile user on their search for information is an art that Google seems to have perfected. However, creating ads that are equally relevant and effective is an ongoing…
  • Employee Spotlight: Libbie Miller

    Brandon Smith
    17 Aug 2015 | 1:00 am
    When thinking about the features needed to make great web content, many people begin talking about types of content, digital platforms, and messaging. But for LaneTerralever content strategist Libbie Miller, thinking past “what content ” and getting into “why content” is the first piece of the puzzle. This month, we’re excited to highlight Libbie as the star of our Employee Spotlight. Libbie emphasizes the importance of using content to create meaningful experiences for web users. As a member of the LT User Experience Team, she works closely with web developers and content…
  • Sword in the Haystack: 3 Tips for Navigating Local Search

    Steven Miller
    9 Aug 2015 | 11:00 pm
    Local search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is – be it sushi, ski lift, or Shih Tzu trainer. And, thanks to the magic of the Internet, you’re presented with a list of options. Simple enough, right? Not exactly. Whoever ends up in #1 position in Google’s search results isn’t there by accident. The rules behind the system are complex, consistently changing, and in a permanent state of flux. In the last year and a half, Google has released a notable…
  • Employee Spotlight: Andy Arias

    Lauren Reeves
    6 Aug 2015 | 11:34 pm
    Everyone in the office knows Andy. His boisterous personality and contagious laugh make him the kind of guy that everyone wants to be friends with. Plus, he’s a valuable member of our Team at LT. So in this month’s Employee Spotlight, we’re getting to know Andy Arias, our Junior Quality Assurance Associate. Read on to get to know Andy a little better! In case you didn’t notice the big cheese, Andy is a huge Green Bay Packers fan and has been proudly sporting dark green and gold since 2003. Even though no one in Andy’s family was a football fan, he decided on his own that he was…
  • Defining Public Relations for the Non-Practitioner

    Megan Breinig
    3 Aug 2015 | 1:00 am
    Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied engineering in college that you are a PR specialist, then wait for the blank stare. One of many reasons PR is so misunderstood by those outside the industry is that most PR work is done behind the scenes. PR is also not limited to just one practice; it is a culmination of 13 different practices that are crucial enough to make or break a brand. Today, I will define public relations, explain what can be achieved with great PR, and describe how technological advancement…
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    Tamar SEO and Social Blog

  • The Tamar Times – July

    Sarah Graveling
    6 Aug 2015 | 5:05 am
    July has been super busy here at Tamar HQ, with most of us heads down focussed on our clients – well, those of us not swanning-off on holiday anyway! But there’s still been time for a few favourite bits… WE LEARNT Ever posted a joke on Twitter pretending it was your own? Read the blog: Twitter Joke Plagiarism Do you know what happened recently on Search Metrics and Panda 4.2? Read the blog: Five things which happened in SEO this month WE TRAVELLED As this year sees Tamar reaching an impressive milestone – our 20th birthday year - a few of the team took a digital…
  • Twitter joke plagiarism

    Billy Leonard
    29 Jul 2015 | 7:59 am
    It’s been brought to everyone’s attention this week that Twitter is removing allegedly ‘stolen’ jokes, without investigating the accusations. It was brought to everyone’s attention by the twitter account @PlagiarismBad, although they themselves have admitted they don’t think they’re responsible for Twitter’s crackdown, they simply noticed it first. So what if people steal jokes on Twitter? People steal jokes all the time. But to some people, it may be their ‘livelihood’. “I simply explained to Twitter that as a freelance writer I make my living writing jokes (and…
  • 5 things which happened in SEO this month

    Valentin Boulan
    24 Jul 2015 | 1:45 am
    SEO is a very fast moving industry. With Google and other search engines constantly moving the goal posts, it’s essential for us to keep up with the latest news and stay ahead of the game. Here are 5 things which happened in SEO so far this month. Panda 4.2 After 10 months wait, Google has rolled out yet another Panda update, number 42. As often, the content-focused update will take weeks if not month to show full impact, and is set to affect about 2-3% of English queries. Panda 4.2 is a chance for formerly penalized sites to gradually recover their SEO visibility. And of course,…
  • Is Google’s algorithm sexist?

    Billy Leonard
    10 Jul 2015 | 6:01 am
        It’s not a good month for Google is it? Last week they were forced to issue an apology after their new Photos app misidentified black people as ‘gorillas’, and it wasn’t long ago that the news came out that if you search for ‘CEO’ on Google Images, the first woman that shows up is Barbie. Now fresh research has emerged that Google search results show fewer ads for high-paying executive jobs if you’re a woman. What study? A study carried out at the International Computer Science Institute and Carnegie Mellon University, both in the States, mapped out how Google Ads…
  • The Tamar Times: June

    Sarah Graveling
    8 Jul 2015 | 3:00 am
    The Tamar Times is out and it’s HOT! WE CELEBRATED… Twenty years has seen many interesting characters walk through the doors at Tamar HQ. So what better way to celebrate the milestone, than a bit of reminiscing to remind ourselves and Tamar friends about some of the good times. Yes, a lot of them involved booze, and shaving and lunging… but we won’t say any more – you’ll need to read the blog post. WE’VE BEEN BUSY… We’ve been working with the Royal Voluntary Service to help launch their festival GrandFest, which is an event celebrating the…
 
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    ROI Factor Blog

  • Increase Web Traffic To A New Page with Digital PR Tactics

    Jess Camp
    27 Aug 2015 | 9:01 am
    You’ve just launched a new page on your website – great! Whether a revamped “About Us” page, a new services page, or even a fresh blog post, your next step should be focused around building your brand credibility and influence, ultimately resulting in high-quality, relevant links back to the new pages. In order to positively affect search engine visibility and increase the traffic to that page, you need to obtain links from authoritative websites. Rather than waiting to amass natural links or press mentions, employing a strategic digital public relations plan can help your new page…
  • Ten Tips for Creating Content Marketing Editorial Calendars

    Paige Weiners
    25 Aug 2015 | 11:34 am
    Content marketing is a crucial component of any successful business plan. Effective content not only helps drives growth but serves as an intricate aspect of audience engagement, allowing marketers everywhere to reach and interact with their users in a way that provides value as well as showcases an organization's expertise. From traditional written content such as articles for a company blog, to more modern forms of content such as infographics or videos, content marketing collateral forges a connection between companies and their users. With any successful content marketing plan, a cohesive…
  • 5 Must Have Elements for Inspiring About Us Pages

    BFM
    24 Aug 2015 | 2:19 pm
    Even though inbound marketing is not a relatively new concept, it is certainly being executed in a number of new ways. People often associate content marketing with blog posts and social outreach. However, restricting content to those parameters can lead to many overlooked opportunities. You want to make sure that your business doesn’t miss out on a chance to generate creative and engaging content throughout alternative sections of your website. It is important to consider the marketing potential that lies within the content of your website’s "About Us” page. As one of the most visited…
  • Data Driven Content Marketing: Measuring Your Effectiveness

    Brian Pitre
    18 Aug 2015 | 9:40 am
    There’s no question that producing a well strategized and maintained content stream is crucial for the success of any digital business. The benefits are numerous and include everything from an increase in visitor engagement onsite, improved search engine rankings through SEO, and if your content marketing initiatives are done correctly, the establishment of a “sticky” factor that keeps people coming back to your site. The copywriting portion of content marketing is the fun part, but in order to truly get the most out the content you produce it’s vital that you begin thinking about how…
  • 1 Hour SEO Audit Challenge: Breather

    Austin Paley
    13 Aug 2015 | 12:07 pm
    Search engine optimization is a phenomenal addition to any businesses digital marketing initiatives when it is done correctly. It can provide high quality, profitable, qualified traffic to a business with a relatively small financial outlay. While it can take a lot of time and be a relatively tough to task to put into practice correctly for any business, the time invested can lead to massive gains for any online business. This is particularly true for start-ups, as we explored in last month’s SEO audit of Casper. While SEO can be particularly powerful for a new company that is disrupting a…
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    JL Internet Marketing. YOUR Resource For Making Money Online

  • How to to Grow Your List Using a Lead Magnet – 6 Simple Ideas

    jleuty
    18 Aug 2015 | 9:34 am
    How to to Grow Your List Using a Lead Magnet – 6 Simple Ideas These days it’s simply not enough to just put a webform on your site, and hope people leave you their email address. Most people are becoming increasingly protective of their inbox, and generally more resistant to giving out their email address. However, if you can offer something of REAL value to your target market, then this changes. When you offer something to your prospective subscriber with enough perceived value, they suddenly become only too eager to give you their email address in exchange. So what do you give…
  • How To Make Money Online With Clickbank

    jleuty
    31 Jul 2015 | 1:08 am
    How To Make Money Online With Clickbank The first place many internet marketers go to when looking to make money online, is Clickbank. Clickbank is an online marketplace for digital information products. It connects product creators with affiliate marketers, who then promote the products to the consumer. Clickbank has paid out over 2 billion dollars to affiliate marketers who make money online by marketing the products and services. But the question I get asked many times is how to do it? So in today’s blog post I reveal some simple methods that anybody can use to make money online with…
  • The 5 Ways Entrepreneurs Can Make Money Online

    jleuty
    29 Jul 2015 | 3:55 am
    The 5 Ways Entrepreneurs Can Make Money Online 1. Use Your Existing Skills If you have a skill that can be taught to others, then it can be used to make money online. You can easily set up an online business in the teaching market. People use the internet to find information, so you can set up a teaching website sharing information about the particular subject that you are knowledgeable. You could then charge for a series of online classes or lessons. You can use a variety of media to impart your teachings from video lessons, audio lessons , ebooks or simple one page downloadable reports. 2.
  • How to Use Your Mind to Make the Right Decision

    jleuty
    22 Jul 2015 | 5:16 am
    How to Use Your Mind to Make the Right Decision “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs Watch the video above by Vishen Lakhiani and keep a special look out at the specific timed sections of the video mentioned below. Enjoy! 0:35 – Logical decisions vs. intuitive decisions (and why being irrational may be to your advantage) 1:35 – How Vishen used his intuition in his first job to get promoted three times in just four months. 4:05 – The next BIG intuitive insight that…
  • 3 Simple Tips to Help You Get More from Your Facebook Ads

    jleuty
    20 Jul 2015 | 4:48 pm
    3 Simple Tips to Help You Get More from Your Facebook Ads If you are you thinking about using Facebook ads? Or maybe you are already using Facebook ads, but aren’t getting the results you want. In either case, you can expect a much better return on your investment if you use the following tips. So read on as I reveal to you in today’s blog post the 3 simple tips to help you get more from your Facebook ads. 3 Simple Tips to Help You Get More from Your Facebook Ads Tip No 1. Start with Split Testing Your Ads. Split testing is simply the practice of varying one thing in a series of ads…
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    Marco Moeschter

  • Successful Marketing Tips – Take breaks to recharge your batteries

    Marco Moeschter
    19 Aug 2015 | 6:59 am
        Successful Marketing Tips – Take breaks to recharge your batteries     Did you had holiday this year? I hope so!     I enjoyed some free time the last two weeks. Okay I’ll be honest one week because one was I had an KungFu trainings camp which was great. The weather was nice, every day 6 hours sport that was the same like holidays for me ;)!     I know I know some people would define holiday as lying on the beach and drinking cocktails but I’m a sport nerd.     The other week now was more like the traditional holiday.I drove…
  • Pay Attention To This For Entrepreneurial success

    Marco Moeschter
    30 Jul 2015 | 12:24 am
        Pay Attention To This For Entrepreneurial success     Before we get started let me give you a few success quotes which I quite love and I sure you’ll do.     “Always deliver more than expected.” —Larry Page, co-founder of Google.     “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg, founder of Facebook.     “Do. Or do not. There is no try.” – Yoda, Jedi Master.     Give Value…
  • Stop Selling, Start Recommending That’s Your Marketing For Success

    Marco Moeschter
    29 Jul 2015 | 7:33 am
        Stop Selling, Start Recommending That’s Your Marketing For Success     Start recommending like you would to a good friend.     Don’t you have the feeling that everybody is hung up on making more sales?     You can hear it from everywhere. If you want money sell something, if you want to be more successful sell more.     Now this might be true but I would change this whole concept because selling scares people of. Everyone likes to buy stuff but most don’t like to get sold to.     Jeap I know it sounds strange.  …
  • Internet Marketing Tips from the Grow Stronger Experience Workshop

    Marco Moeschter
    21 Jul 2015 | 11:59 pm
        Internet Marketing Tips from the Grow Stronger Experience Workshop         Here are a few powerful Internet Marketing Tips that I learned from the “Grow Stronger Experience” workshop in Berlin.     If you are serious about internet marketing success, you are going to want to see these.     I’ve been on the weekend at the grow stronger experience workshop with Elliot Hulse who is a great guy. He started as a fitness coach and build up a studio by now and become kind of famous with his videos on Youtube.     He can teach you…
  • How to get more blog traffic and subscribers!

    Marco Moeschter
    13 Jul 2015 | 12:33 am
        How to get more blog traffic and subscribers!         You know I do a lot of research and read even more about what is going on  in our industry and how I can improve my marketing and business.     While reading about all this, one thing was getting my attention again and again because it seemed that everybody was talking about the little tweak they used to get more traffic.     Actually it wasn’t about getting more traffic instead of having something like a Content Upgrade.     Before their site were leaking and they lost…
 
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    Minterest

  • 3 Best Of The Best Remote Desktop Access Software That Are Free

    Mahesh Mohan
    13 Aug 2015 | 8:47 am
    Image Credit: Flickr There was a time when I (and probably you) struggled with Microsoft Windows Remote Desktop software on a Windows PC to remotely access someone else’s computer. It was a terrible experience and never worked for me as it involved quite a few network settings and protocols — which I still don’t understand much. And there were few free and premium remote desktop connection managers like LogMeIn, GoToMyPC, etc. at that time. But I was least interested in trying those remote desktop connection managers as it was of no use to me. Then, with the advent of…
  • iCloud Email Address: One Productivity Tip You Probably Didn’t Know (Plus 3 Things About Gmail, Outlook.com, & Yahoo Mail)

    Mahesh Mohan
    29 Jul 2015 | 7:24 am
    I never blogged much about iCloud Mail or Yahoo Mail as I never find it useful or interesting — except the disposable addresses in Yahoo Mail. A disposable address lets you create up to 500 temporary email address within Yahoo Mail. You can create a disposable address any time and delete it after use. It’s a good thing if you don’t want to reveal your “real” email address to anyone. It’s a feature that is really missing in Gmail or Outlook.com but both Gmail and Outlook.com support sub-addressing though it’s not as useful as disposable addresses.
  • Link Building: How SEO Gurus Do It And Why You Shouldn’t Follow Them

    Minterest
    27 Jul 2015 | 6:32 am
    If you’re a blogger then I bet you get a lot of emails from marketers (and sometimes from “guru” bloggers) that says they are a regular reader of your blog and then say “Great stuff!” after highlighting a blog post of yours. The reality? They are neither a regular reader of your blog nor did they read any of your blog posts. How do I know? Well, essentially what they send is just an email template (it can be copied or a custom one). You can easily find it out by Google searching a phrase or two from the email message. And they send it to a ton of other…
  • Microsoft iPhone. Microsoft iPad. Microsoft Android.

    Mahesh Mohan
    22 Jul 2015 | 8:30 am
    No, no, no. Microsoft is not going to launch a mobile device powered by iOS or Android. You bet! Over the past few months/years Microsoft has released a bunch of apps for the iOS platform (and Android too). And they’re not stopping there as they continue launching new apps. Microsoft’s commitment to the iOS platform is very much evident from their recent acquisitions. Last December they acquired one of the most popular email app for iOS —  Acompli. And in less than two months they rebranded it as Outlook for iOS. Read: Over 25 Email Apps (Free & Premium) For Your…
  • Propeller Ads Review: Pros & Cons And Everything You Need To Know

    Mahesh Mohan
    21 Jul 2015 | 6:30 am
    Google AdSense is the biggest (and the most popular) ad network with millions of advertisers and publishers. Thanks to Google’s huge AdWords ad inventory. However, it doesn’t really mean that AdSense is always the best way to monetize your website. There are a dozen other ad networks that are willing to pay a higher CPM for your traffic. Propeller Ads is one of them. CPM (Cost Per Mille) stands for Cost Per 1,000 Impressions. CPM networks pays for every 1,000 impressions you generate. If a CPM ad network is paying you $1 CPM then it means that they’re paying you $1 for…
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    Online Free Tools

  • 10 Epic ideas For Producing Content

    Kamran Khan
    21 Aug 2015 | 9:11 am
    The content marketing era we live in requires that we do something epic to stand out from the competition and get our voice heard. Simply publishing a blog post from time to time isn’t enough. You have to publish remarkable content. The following are 10 epic ideas that will help you attract the attention of your audience. 1. Conduct a thorough and in-depth research. You have to ensure your
  • 5 Must-Have Android Apps For All The Bloggers & Publishers Out There!

    Kamran Khan
    21 Aug 2015 | 4:22 am
    Blogging and publishing has become quite common throughout the world. It is all about expressing and sharing your thoughts or even some specific information with the world. Thanks to the availability of tablets and smartphones, bloggers can now stay connected with the world through their smart devices. Lots of android apps are available which can help bloggers when they are on the go.
  • A Tool to Help Pick an Essay Topic

    Kamran Khan
    11 Aug 2015 | 1:43 am
    Essays are an important part of every literate person’s life. They are written by young kids in kindergarten in the form of short creative compositions and by not so young people in business in the form of presentations. Most are however written in one’s student life where one has to churn term papers, dissertations and thesis. For most of the papers, one has to come up with an essay topic that
  • 10 Best Online Essay Writing Services

    Kamran Khan
    9 Jul 2015 | 11:12 pm
    There are plenty of situations when students simply need to rely on essay writing services. Otherwise, they risk affecting their GPA if they fail to succeed with the assignment. Thanks to writing services, both international and native students can always submit high-quality papers on time. The collaboration with professional writers is also important for those who want to improve their writing
  • Top 7 tremendous iPad and iPhone apps for Booklovers

    Kamran Khan
    1 Jul 2015 | 2:37 am
    If you have a great passion for both reading and gadgets, then you should use your iPhone or iPad to its fullest ability to read e-books and news. Having a mobile gadget allows you using all the benefits of reading wherever you are: in a train, on a plane, standing in a line for a cup of coffee, or waiting for a client. Now we give you the list of top 7 tremendous iPhone and iPad apps for all
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    Get SEO Latest Update and Information

  • How to find the best SEO Company India?

    Mouzzam Jafri
    18 Aug 2015 | 11:44 pm
    Today there are many SEO companies operating in the market and for an individual or a business that needs SEO service, the challenge really is to find out which are the good SEO companies, shortlist the better ones among them and finally select the one that meets the criteria of being the best SEO Company India. Easy as it might seem this is not an easy task as there are only a handful of companies in India, which can truly be called a genuine SEO Company India this brings us to the interesting question of what really is a SEO Company India? 5 Factors to consider when searching for the best…
  • 7 Pointers to the best White Label SEO Reseller Program

    Mouzzam Jafri
    10 Aug 2015 | 8:23 am
    If you are an individual or a business and thinking of choosing the ideal white label SEO Reseller Program, then you must build these 7 Pointers into your search criteria: Hire only Google certified Adwords and Analytics professionals. Insist on hiring staff that are Google Certified and have certificates to prove their expertise. This is a best practice because in most instances only 10 – 15 % of the staff is certified whereas SEO companies claim that all the staff working on a project is certified. Latest SEO best practices – Hire a genuine SEO company that is knowledgeable and…
  • If you are searching for places (other than Facebook and Twitter) to share your blog posts, then try some of these websites

    Mouzzam Jafri
    18 May 2015 | 12:32 am
    It is common knowledge that today it is simply not good enough to create good content and publish it. What most bloggers miss today is the ability to share their content with many readers as is possible. As per experts, this can happen only if the content is published on other sources of media s well. Below are some potentially good sources of publishing content on the Internet:  SlideShare Slideshare is a very good medium in which content can be published. Bloggers can create a deck of slides with their content and publish it on SlideShare. Visual.ly Bloggers can use Visual.ly to convert…
  • How to get started in local SEO?

    Mouzzam Jafri
    11 May 2015 | 12:34 am
    What does local SEO mean? Local SEO is vital to the success of a business that depends on local clientele. Examples include a dentist, a barber shop or an institute offering yoga classes. The best way to optimize your business so that it appears not only in organic searches on the Internet but also shows up in local searches is to use a judicious combination of both local and organic SEO. Comparing search result of Local 7- Pack with organic SEO. Local SEO – also known as the Local 7- Pack comprises listings of businesses that have tied up with Google and their names come up in the right…
  • Differences between Keywords and Queries and what to do about them

    Mouzzam Jafri
    4 May 2015 | 2:00 am
    Although it might sound unfamiliar but it is true that the words “Keyword” and “Query” have their own meanings and are distinct from each other. However, in everyday parlance this distinction is hardly visible as both the words are used interchangeably not only by the common man unfamiliar with SEO jargon but also by SEO professionals who are well experienced with day to day SEO activities. In this blog we will try to differentiate between the two words. What are the main differences? A keyword is an exact word that website owners target in a paid search or organic search campaign. In…
 
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    emarketingonlinebusiness

  • Miscellaneous Email Marketing Advices

    Kit
    19 Aug 2015 | 6:15 am
    Spread the Word Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this […]
  • Building Email List Based on Permission

    Kit
    4 Aug 2015 | 12:24 am
    The biggest challenge for email marketers is to build a cost effective list. This is because at least thirty percent of the email addresses change on most lists. Therefore, marketers […]
  • Email Etiquette-Losing business when you miss manners

    Kit
    21 Jul 2015 | 5:34 am
    Network etiquette is understood to be one basic rule: show consideration for the other party online. Until now, the edict has been written mostly from the point of view of […]
  • Costly Email Mistakes

    Kit
    6 Jul 2015 | 12:53 am
    When an email program is designed and executed well it can bring more subscribers and revenue than what was targeted. If, executed poorly it will get terrible results and also […]
  • When Email Marketing Does Not Work

    Kit
    22 Jun 2015 | 9:57 pm
    Whether you are already involved in an email marketing campaign or are simply considering the possibility of launching an email marketing campaign it is important to note that email marketing […]
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    Digital Information World

  • How To Improve SEO With #SocialMedia Marketing - #infographic

    26 Aug 2015 | 8:00 pm
    Are you wondering how to leverage social media to improve your SEO results?"It’s important for social media managers to understand that many of the strategies and techniques you use for your social media marketing campaigns can have an effect on your SEO. The key is knowing how to tackle your social media campaigns with the SEO mindset."In this handy infographic, produced by Sproutsocial, you’ll discover some tips and tricks to use social media to improve your search rankings.
  • 4 Ways Blogging Can Contribute To Site’s #SEO Strategy

    25 Aug 2015 | 8:00 pm
    According to research, there were around 47 billion web pages in Google index by May this year. For a business trying to stand out from 47-billion page crown to find new business, this is not good news.Online marketing is all about creating and nurturing meaningful engagement, especially for businesses with longer sales cycles. This means you build meaningful relationships with your page visitors so that they come to rely on you as an industry expert in your field and trust your message. This engagement also attracts search engines to your business.Having a blog provides an effective platform…
  • How to Effectively Use Visual Storytelling In 2015 - #infographic

    24 Aug 2015 | 8:00 pm
    The average human attention span is now shorter than a goldfish’s -- seriously. A recent Microsoft study found that the average human attention span has fallen from 12 seconds in 2000 (or around the time mobile phones hit the scene) to eight seconds today. In comparison, scientists believe that the goldfish has an attention span of nine seconds.We are constantly bombarded by texts, tweets, push notifications, ads, Facebook posts, emails and more, and our brains get hooked on all that stimuli. We crave more and more new information, and it can be difficult to pay attention to any one thing…
  • Connect With Your Audience: Your Agile #SocialMedia Marketing Template For Success - #infographic

    23 Aug 2015 | 8:00 pm
    "An agile marketing strategy keeps your team connected with your audience, and utilizes the newest technology to communicate with them. You have to set goals, execute, measure, and adjust for success.The benefits of properly communicating with your audience are clear, so check out this infographic for tips on how to keep in touch with your customers in this social landscape, broken down by each platform."
  • How To Keep Personal Photos Private On Facebook, Twitter, Instagram & Flickr - #Infographic

    22 Aug 2015 | 8:00 pm
    "With smartphones and social media, it’s never been easier to share snapshots of your life with friends and family – and sometimes, total strangers.Don’t let the scare stories put you off – with a just few steps, you can still upload and tag your snaps whilst being in control of who can see what.Follow the guide below, and you’ll be able to keep sharing while still safeguarding your privacy."
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    Foxtail Marketing

  • BUT EVERYONE IS DOING IT: Is Marketing Automation A Good Fit For You?

    Matthew Santos
    25 Aug 2015 | 6:47 am
    Some of you may have heard of it… A bunch of you hear how obsessed some marketers are over it… What am I referring to? Marketing Automation. This is a hot topic right now in the world of digital marketing, but most companies still have no idea about what it can do for them. Marketing automation is the process of streamlining certain processes such as lead generation, email marketing, social media management, lead nurturing, and segmentation. Please don’t think it is limited to just these processes, I just named a few. Best of all, it can be used for business of all types, whether you…
  • How to Make your Clients Beg for More Content

    Laura B
    23 Aug 2015 | 7:16 pm
    In the marketing world, content can sometimes be pushed to the side. Some of your clients may not realize the value content provides. They can be so focused on leads and numbers, that a blog post or eBook sounds like more of a nuisance than a benefit. To get clients begging you for content, you must wow them. What’s the secret to wowing? Conversational business writing. Now, don’t get turned off or worried by the word “conversational.” Conversational doesn’t mean casual, salesy or unprofessional. In the case of business writing, conversational means provoking thoughts and action…
  • Your Tailor-Made Landing Page Strategy

    Jake Hasler
    22 Aug 2015 | 10:25 am
    How to Create a Landing Page Strategy That Fits Your Needs Why do we even make Landing Pages? Harry Potter and his wand. It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went to Olivander’s, and the whole place nearly turned upside down just trying to find the one that was the best fit for him! There was only 1 wand that was going to work. It had the single phoenix tail feather, which was his tailor-made recipe. With landing pages, it is vital…
  • Creating The Best Infographic Ever

    Mario Padilla
    21 Aug 2015 | 10:57 am
    You know those people who are smooth talkers, the ones who speak very eloquently and are fascinating to listen to, right? They have a way of using captivating words, they are great storytellers. They make incredible marketers, if they aren’t already. Infographics are, or at least they should make great storytellers, they should be captivating and beautiful. Unfortunately, not all succeed in drawing you in. You will glance at it for a second, think nothing of it and move on. On the other hand, when you come across a beautiful, well designed and captivating infographic you will, first of all,…
  • How To Be Creative After The Creative Juices Have Stopped

    Amanda Hyer
    20 Aug 2015 | 7:10 am
    “Be creative…” How many times a day have you heard that phrase? It is usually used like a reward, “You’ve done all the tedious part of your job, now you get to have fun and be creative.” But what about when being creative is your job. I’ve heard the words “Be creative” said so many times like a reward, or something fun that I get to do. And being creative is fun, don’t get me wrong. It’s exhilarating and challenging to come up with new ideas, to think outside the box, and to see those ideas come to life. It is truly rewarding. But now, it is my job to be creative.
 
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    The Clix Group

  • Mobile PPC Provides Additional Opportunities

    lauren
    28 Aug 2015 | 6:28 am
    With the algorithm updates that took place on Google earlier this year, searchers and advertisers expected to see a change in mobile search results. Beyond the website being mobile-friendly, advertisers sometimes forget that there are additional checkpoints. Typically a developer will run a speed test prior to launching a website. If the site has not been designed specifically for mobile, then it is recommended that a Google developer mobile-friendly test is also ran. This test will determine if users will be able to use this site on mobile devices, and if the user see all text and images…
  • Google Reduces Local Pack From 7 Results to 3

    Robert Graves
    24 Aug 2015 | 12:41 pm
    In one of the most significant updates to their local search results this year, Google recently reduced the “pack” of local businesses appearing at the top of results from seven to three. Taking away four spots may not sound like a big deal, but with local results on highly specific search queries only becoming more important, this may have a big impact for businesses who used to make the cut. What’s changed? Besides moving from seven results in the pack to just three, the results no longer link to the Google My Business page or Google+ page. Google has clearly been…
  • Bing “Referral” vs. Bing “Organic” in Analytics

    Jared Lender
    14 Aug 2015 | 10:37 am
    You might have recently noticed Bing traffic being divided into two segments within the Acquisition > Source/Medium channel: Bing / organic Bing / referral Since Bing is a search engine, one would expect all traffic to a website coming from bing.com to funnel directly into Bing / organic, but as of mid-July that’s not the case. Bing says the Bing.com/referral you see in your analytics dashboard might be related to their HTTPS migration. Duane Forrester Sr. Product Manager at Bing says, “While this change may impact marketers and webmasters, we believe that providing a more secure…
  • Improve Facebook Ad Performance with Carousel Ads

    Sammi Seligsohn
    4 Aug 2015 | 2:34 pm
    Does your mobile newsfeed display Facebook ads differently? Welcome the new mobile carousel ads on Facebook! A little over a year ago, Facebook first introduced their carousel ad format. Now these ads, formally known as “multi-product ads,” were constructed to be a solution to help businesses promote multiple products across all the devices their customers are using. What is a Facebook Carousel Ad? Carousel ads offer advertisers the ability to highlight 3-5 products or attributes in one location. Each product can have its own image and should have a short description. Similar to…
  • Is Google Becoming An Online Market Place?

    Jared Lender
    22 Jul 2015 | 8:12 am
    Topics like this pull at my heart strings. On one hand, I like Google because they have provided small companies amazing opportunities and tools to succeed through marketing themselves on the internet. Google does this by providing entrepreneurs and startups cheap infrastructure and applications such as Google Drive and Gmail. Google has additionally provided, My Business Profiles, Adwords Campaigns, and organic search engine results that allow for new ideas and companies to be found as soon as the enter the market. On the other hand, I don’t like Google because they are a mega corporation…
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    Heroic Search

  • 5 Tips for Writing Headlines that Sell

    Dan Scalco
    19 Aug 2015 | 1:00 am
    “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy If you’re a business owner, you may already understand the importance of blogging. But what about the importance of your blog post’s headline? Talk to any copywriter and they’ll tell you the headline is what makes or breaks your content. In fact, Upworthy (one of the Internet’s most popular sites) has their writers come up with 25 different headlines before they’re allowed to even start…
  • Generate Leads, Press, and Links from Twitter Using Automation

    Jared Carrizales
    9 Aug 2015 | 11:15 pm
    My favorite new method of getting links and mentions is PR, by far. And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Image credit: Photobucket Traditional PR mentality states that you need to have a contact list more valuable than the Glengarry leads and email blast prospects with what are essentially novels to be able to get any results. Luckily, we have other…
  • How Local SEO Works

    Dan Scalco
    9 Jun 2015 | 5:35 am
    If you’re a business owner, you’ve probably heard about the importance of investing in Local SEO. Seeing as how 50% of searches (on mobile devices) are done to find local results and 61% of those searches result in a purchase (source), Local SEO is nothing to scoff at. It doesn’t just increase traffic to your website, it increases targeted traffic. What do I mean by this? Well, there’s a big difference in a searcher’s behavior when searching “home security” and “home security Miami”. The former is a very broad search whereby the user could just be looking for…
  • How to Use HARO to Earn Valuable Mentions and Links

    Jared Carrizales
    26 Mar 2015 | 10:05 am
    A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO. Between our clients and our own brand, we’ve been successful in earning spots with brands like Coca-Cola, Northwood University, Entrepreneur.com, Nasdaq, and several others using HARO. Hopefully this post will help remedy some of…
  • What Does Psychology Have to Do with Creating Engaging Headlines?

    Kali Hawlk
    4 Dec 2014 | 4:03 pm
    According to Copyblogger, 8 of 10 people read your headline. But only 2 out of 10 will continue on and read the rest of your content. Headlines matter. And most of us know this. That’s why there are countless articles and copywriting how-tos that explain what words work, which don’t, and how you can use them to get more of those 10 people to click and read what you have to say. But why? Why does this word work when that one doesn’t? Why do certain tactics fail while others succeed — and why, as copywriters or content creators, is it often so hard to understand what made the…
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    Virtual Assistant |Atlanta Website Design »

  • Episode 2: Truths and Myths about Working with a Virtual Assistant

    Trena
    12 Aug 2015 | 1:59 pm
    The virtual assistant industry is all the rave. In this Marketing Booth podcast, Trena and Gminski discuss some common myths and truths circulating the internet. Some of the items on the list include: Myth: Virtual Assistants are offshore workers. Truth: Virtual assistants can live anywhere. There are some VAs that live outside of the United States but there are also a lot of virtual assistants that work in the United States.   Myth: VA’s only provide administrative support. Truth: Virtual assistants have a variety of skillsets. There are virtual assistants out there that have niches…
  • Why WordPress is Great for Small Business Owners

    Trena
    27 Jul 2015 | 4:38 am
    As a small business owner, it’s important for you to be familiar with every aspect of your business. Even if you’re not performing the task yourself, it’s never a bad idea to know how things work to some degree. So your website is not the exception. You don’t have to be a designer or developer but making basic changes should be on your list of know-hows. There are some awesome do-it-yourself website builder platforms out there, but for my clients, I always recommend WordPress. In this article, I’m going to share with you why WordPress is at the top of ……
  • 9 Tasks Wedding and Event Planners Can Outsource to a Virtual Assistant

    Gminski
    17 Jul 2015 | 4:32 am
    Something tells me that wedding and event planners are about to get a bit busier. If you’ve been paying attention to the news recently you know what I’m talking about. Wedding and event planners are going to have to figure out how to manage their time more effectively and learn how to master the art of delegating. Additional help may come in the form of new employees or even a virtual assistant. If you’re new to the term virtual assistant you’d be pleasantly surprised to know that working with a virtual assistant is an easy way to get the help you need to … Continue reading…
  • Working with a Virtual Assistant

    Gminski
    22 Jun 2015 | 1:13 pm
    So your business has reached the point where you realize you can’t do it alone. You’ve tried wearing every hat and juggling every ball only to find out that there is not enough caffeine in the world to help you sustain. You’ve finally decided to step out on faith and hire a Virtual Assistant. The idea of having a Virtual Assistant or VA makes perfect sense to you and you’ve read a few articles about how it can free up hours of your day and save you tons of money. The only question now is how do you begin the … Continue reading →
  • 9 FREE Marketing Tips for Small Business Budgets

    Trena
    17 Jun 2015 | 3:00 am
    As a business owner, it’s not always a wise decision to put all of your eggs in one basket. It’s important to have several different components in your marketing strategy. New businesses that I talk to often feel like it’s better to focus on one area of marketing and invest all of their dollars and time into that single idea. This is never the right move. If you only have one marketing focus and it fails, you might be closing your doors. Here are some free marketing tips that you can easily add to your marketing mix. As with every … Continue reading →
 
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    Similarweb Blog

  • Part 3 – The Evolving Data Story Around Wikipedia

    Roy Hinkis
    27 Aug 2015 | 7:35 am
    The story so far: In a post and follow-up blog post this week we observed that Wikipedia desktop visits from search (as a measure of traffic volume) had fallen from an estimated 2.5Bn per month in March to just 2.0Bn visits per month in July. Our assumptions included a couple of hypotheses. One hypothesis was that the reason for this significant drop in traffic from search was the result of recent changes in the way Google surfaces Wikipedia related information … Continue reading → The post Part 3 – The Evolving Data Story Around Wikipedia appeared first on Similarweb Blog.
  • SimilarWeb Knows How to Have Fun: Mind-Blowing Company Trip to 5 Star Hotel

    SimilarWeb
    27 Aug 2015 | 1:30 am
    Recently we introduced a new category to our blog, called Life at SimilarWeb – which is devoted to our employees and their experiences.   In our second post, we want to illustrate just how highly we think of our team – which is why we took them on an amazing getaway.   This is the company trip to blow all other company trips right out of the water (pun intended).  2 months ago we took all our 175 employees – … Continue reading → The post SimilarWeb Knows How to Have Fun: Mind-Blowing Company Trip to 5 Star Hotel appeared first on Similarweb Blog.
  • Top Paid Android Apps July (India)

    SimilarWeb
    25 Aug 2015 | 1:30 am
    SimilarWeb, the leader in digital measurement, has just released their July App Index for paid Android apps. SimilarWeb’s app index is a ranking of apps within a market by the volume of usage. The proprietary ranking is calculated from the percentage of phones that have the app installed, the number of sessions per user, and average session duration.   Last week, India was the country analyzed for top free Android apps. This week SimilarWeb analyzed top paid Android apps for India. Both top apps … Continue reading → The post Top Paid Android Apps July (India) appeared…
  • 7 E-Commerce Sites Killing it On Social Media

    Joel Zand
    24 Aug 2015 | 6:19 am
    These days, companies realize the importance of getting their message out on social media to consumers. With so many social networks to use, how do you know ones will be best for your brand?   SimilarWeb looked at U.S. social metrics of different e-commerce companies over the last 6 months (February – July, 2015). Here’s a look at seven ecommerce websites that are killing it on social.       Etsy Brooklyn-based Etsy is a global online marketplace where people … Continue reading → The post 7 E-Commerce Sites Killing it On Social Media appeared first on…
  • Top Free Android Apps July 2015 (India)

    SimilarWeb
    20 Aug 2015 | 1:00 am
    SimilarWeb, the leader in digital measurement, has just released their July App Index for paid Android apps. SimilarWeb’s app index is a ranking of apps within a market by the volume of usage. The proprietary ranking is calculated from the percentage of phones that have the app installed, the number of sessions per user, and average session duration.   This week, India was the country analyzed for top free Android apps in July. Continuing with the trend from previous months, Whatsapp is still the … Continue reading → The post Top Free Android Apps July 2015 (India)…
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    perfectmarketingequation.com

  • Internet Marketing – The 7 Pillars of Website Success

    Tammy Hawk-Bridges
    10 Aug 2015 | 6:44 pm
    The purpose of a website is THE MOST mis-understood piece of building an Internet marketing strategy. Most people use it as an over-priced business card. Your website is supposed to create traffic, leads, and revenue opportunity. When it accomplishes this task – your Internet marketing strategy is sound! Now if you’re smart, you’re using social media sites like Twitter and Facebook to drive traffic to your website. If you’re even smarter you’re paying for website traffic through Facebook advertising and other avenues. Yes. (Smart) People pay for website…
  • The Ability to Stay Focused – The Core of Any Success

    Tammy Hawk-Bridges
    3 Jun 2015 | 4:21 pm
    The ability to stay focused is at the core of ANY success. If you aren’t focused in your business and don’t have a clear idea of your goals and purposes, you’ll ALWAYS struggle. I’ve never been shy about telling people my entrepreneur story. If you haven’t heard it, I’m a recession-entrepreneur. I was shoved from a job that I absolutely loved for almost 9 years. I guess in my ignorance/bliss of loving my job it never occurred to me that could happen. It never entered my mind that my job could be taken from me and everything I worked for over 9 years would…
  • Marketing Strategies – Survive or Thrive in Your Business?

    Tammy Hawk-Bridges
    2 Apr 2015 | 6:14 am
    Very often I will get asked by a business owner, “How can my business survive in today’s marketplace?” My heart breaks a little when I hear the question, I find it painful that one has the goal of merely surviving. I want every business owner to have the goal of thriving. It’s possible! You’ll first need to understand why the marketplace is so tough, then its matter of coming up with a marketing strategy and plan of attack. Let’s determine the reasoning behind the more difficult economy. First, it’s important to understand that most everything that…
  • How to Use Presentation Platforms to Increase Website Traffic

    Tammy Hawk-Bridges
    25 Feb 2015 | 8:37 am
    Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic. Post Google updates (Penguin, Hummingbird etc.) organic traffic (Traffic that comes from the result of people typing into the search engine a certain phrase or keyword…
  • Have a Small Business Idea? Here’s Some Considerations

    Tammy Hawk-Bridges
    19 Feb 2015 | 6:38 am
    One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market. I didn’t know who my buyer was, and what’s worse I couldn’t reach enough of them to support my business. So guess what? 13 months, tons of lost time, tons of lost money, lots of tears later – big…
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    - Promodo Blog

  • Social Media for your Business: YouTube Marketing Strategy

    Lena Ruchko
    26 Aug 2015 | 9:28 am
    YouTube is a website where you can find videos of any conceivable type. There are commercials with talking cats, independent rock bands, performances by comedians, silly jokes, vintage television advertising and student musicals, home video clips of important news, personal … Continue reading → (Read more...) The post Social Media for your Business: YouTube Marketing Strategy appeared first on - Promodo Blog.
  • E-commerce Business Strategies: Twitter for Business Marketing

    Lena Ruchko
    24 Aug 2015 | 9:24 am
    Twitter is a social network, where people share their thoughts, observations and any other information they want to share in a real time, using short 140 symbol messages. Twitter has over 271 million monthly active users and 500 million Tweets … Continue reading → (Read more...) The post E-commerce Business Strategies: Twitter for Business Marketing appeared first on - Promodo Blog.
  • Becoming Indispensable in Marketing as a Digital Analyst

    Lena Ruchko
    21 Aug 2015 | 7:50 am
    If you work in marketing, this video should scare the bejeepers out of you. A handful of kids tell you that life is about to get a whole lot more complicated. Take the two minutes to watch it. I’ll wait… … Continue reading → (Read more...) The post Becoming Indispensable in Marketing as a Digital Analyst appeared first on - Promodo Blog.
  • Friday Catch-Up: Modern Day Evolution of the Internet World

    Lena Ruchko
    21 Aug 2015 | 7:28 am
    You know how you’ve been feeling like life has just lost all meaning when you sit behind your computer screen all week? Yeah, life’s about get better. Do you know why? Because Friday’s here! And that means you should put … Continue reading → (Read more...) The post Friday Catch-Up: Modern Day Evolution of the Internet World appeared first on - Promodo Blog.
  • Save the date: Growth Marketing Conference 2015

    Lena Ruchko
    20 Aug 2015 | 10:13 am
    We’re excited to partner with Startup Socials to bring you the 2015 Growth Marketing Conference. This event will take place in San Francisco at Hotel Kabuki from December 2nd to 4th of this year. The premiere education and networking opportunity … Continue reading → (Read more...) The post Save the date: Growth Marketing Conference 2015 appeared first on - Promodo Blog.
 
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    Find and Convert » Optimize This

  • 2 Reasons Brand Marketers Are Afraid of Podcasting

    Bernie Borges
    9 Aug 2015 | 7:05 pm
    Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it? The post 2 Reasons Brand Marketers Are Afraid of Podcasting appeared first on Find and Convert.
  • Why You Should Help Your Employees Become Influential

    Bernie Borges
    24 Jul 2015 | 10:47 am
    The employees who live and breath your company's brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer. The post Why You Should Help Your Employees Become Influential appeared first on Find and Convert.
  • How to Attract Millennials With Your B2B Marketing

    Meaghan Alvarado
    9 Jul 2015 | 6:32 am
    As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher. The post How to Attract Millennials With Your B2B Marketing appeared first on Find and Convert.
  • Shaking Up Your Business through Social Media

    Bernie Borges
    14 Jun 2015 | 6:17 pm
    I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post. The post Shaking Up Your Business through Social Media appeared first on Find and Convert.
  • Why Your Keywords Are Cannibalizing Your Content Strategy

    Stacy Jackson
    1 Jun 2015 | 1:30 am
    People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […] The post Why Your Keywords Are Cannibalizing Your Content Strategy appeared first on Find and Convert.
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    How To Start A Blog

  • How to get indexed / listed on Google

    Mike (StartBloggingOnline.com)
    12 Aug 2015 | 9:55 am
    Updated 13th of August, 2015. Once you’ve launched your blog – you might want to consider the idea of getting it indexed or listed on Google search engine. In some cases, it might take several weeks before Google decides to index your blog. In fact, some people are having really hard time getting their new blog indexed by Google. I’ve actually done a lot of researching over the past couple of months and I’ve finally found out that you can actually do it in less than 24 hours. Ready? Follow the steps below   1 – Add your blog to Google Webmaster Tools Google…
  • How to Promote Your Blog and Get More Visitors/Traffic

    Mike (StartBloggingOnline.com)
    8 Aug 2015 | 6:30 am
    Getting visitors to your new blog might sound a bit tricky at first. No wonder many bloggers get stuck at this step. Luckily, I’ve grown some blogs into 500,000+ monthly visitors (see image below) and I’ve literally tried every method on the the internet. However, I want to let you know that it didn’t happen overnight and it took a lot of testing, failing and starting all over again. On my homepage I promised this guide will be an all-in-one resource for beginners, so I felt it essential to include 10 ways to get more traffic to your blog. Without further ado, let’s…
  • How to Make Money with your Blog

    Mike (StartBloggingOnline.com)
    28 Jul 2015 | 5:07 am
    Now that you have your blog set up and traffic is coming your way, you’re ready to start monetizing your blog. You must have seen or heard about people who make a lot of money from blogs. Some people aren’t even afraid to show it off to their readers. Here are a couple of folks who do extremely well with blogging: Pat Flynn from SmartPassiveIncome.com makes around $80,000 per month (he started his blog 5-6 years ago, though). Lindsay from PinchOfYum.com makes around $20,000 per month (she started her blog in 2010). Regina from ByRegina.com makes around $7,000 per month. Start with…
  • 10 Reasons You Should Start Your Own Blog

    Mike (StartBloggingOnline.com)
    28 Jun 2015 | 3:30 am
    In this blog post I will point out some of the main reasons why you should start your own blog. I really hope that the list below will encourage you enough to take action. 1. Blogging is Easy Yep. Blogging is actually really-really easy. The hardest part is setting it up but I’ve fully explained it on my homepage. If you are able to write emails, then you are also able to run a blog. With WordPress, you don’t have to deal with any website creation or HTML that is time consuming and boring. The only thing you need to do is customize your blog with themes, add some cool plugins and…
  • How do I make money with StartBloggingOnline.com?

    Mike (StartBloggingOnline.com)
    6 Feb 2015 | 5:36 am
    I’ve always wanted to be highly truthful and honest with my visitors, so before I go in-depth, I’ll make it really short. Disclosure: I earn commissions from some of the services (mostly web hosting) that I recommend on my blog, but… 1 – I’d never suggest a product/service that I haven’t personally used. I’m really satisfied with HostGator blog hosting, thus I’m recommending them for beginners. You don’t need to go with HostGator if you don’t want to, but it’s probably the cheapest and most convenient solution for a…
 
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    Paveya

  • Twitter and Google Further Their Partnership

    Thomas Bruce
    26 Aug 2015 | 11:30 am
    Last week, Google and Twitter furthered their partnership by debuting Twitter results within the main Google search pages on desktop and laptop computers. The feature was initially rolled out in May and has expanded globally to include all English speaking countries. Google will include Twitter posts as part of their results by giving them their very own “carousel.” The carousel will be its very own box of Twitter-only results and will show a few top tweets as well as a link to all Twitter results based on that search query. Any Twitter content that Google deems “relevant” will appear…
  • Google’s Mobile Friendly Update: The Results

    Thomas Bruce
    20 Aug 2015 | 9:26 am
    In mid-April, Google rolled out its latest search algorithm update that was meant to reward websites for having mobile friendly versions. It has now been a few months since the update and the message from Google has been made clear; the better user experience that companies provide via their website, the more they will be rewarded with an increase in page ranking. The update not only affects website search ranking when a search is performed on a mobile device, but it also affects sites when searches are performed on PCs. According to MarketingChamplu.com, sites that were not mobile friendly…
  • The Top Shared Articles on Social Media Have These 4 Things in Common

    John Tully
    19 Aug 2015 | 2:07 pm
    Whether you’re a large company trying to reign over everything related to your industry online or a team of one completing a website and looking to beef up your presence by blogging, analysis is key. Analyzing trends, what works and what doesn’t, will help you figure out efficient use of your time, a focus, what practices fit best with your brand, and will put you a step ahead of the curve to conceptualize innovative new approaches to reaching an audience. You probably think those lists of ‘Most Adorable [fill in the blank with small animal] takes the cake in terms of shares.
  • Maximize the Power of Facebook Ads for Your Home Building Company

    Thomas Bruce
    12 Aug 2015 | 9:19 am
    Marketing your business has never been more complex than it is today. There are seemingly endless options to choose from when it comes to getting your company’s message out to reach potential home buyers. Print ads, billboards, radio spots, and television commercials all still have their place in the market today, but one area where marketing managers are beginning to see a return on investment that can’t be beat is in the realm of Facebook Advertising. The targeting and value offered by Facebook Ads is something that should be worked into every home builder’s social media marketing…
  • 4 Vacation Rental Companies Killing it on Instagram

    Abby Stewart
    11 Aug 2015 | 9:27 am
    With more than 300 million active users, Instagram has grown from a strictly mobile photo sharing app into a pictorial social media epicenter. What began exclusively as an iPhone application in 2010 has now expanded to Android use and is steadily growing a strong web presence as well! Marketers across multiple industries are seizing the unique opportunities Instagram provides and are creating effective strategies to share their brand with the millions of users across the globe. Instagram is an ideal marketing platform for vacation rental companies because it gives you a chance, as a vacation…
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    Inbound Marketing Blog

  • How To Create An Investable Pitch

    Inbound Marketing Agents
    28 Aug 2015 | 3:05 am
    An Entrepreneurial Coach Offers Advice on Creating that Winning Business Pitch Guest Blog: Scott Rouse, The Nashville Entrepreneur Center From Guy Kawasaki and Seth Godin to Carmine Gallo, much has been written about presentations and the creation of a startup pitch that results in funding.  However, all of this priceless information presents a problem.  And it’s The Mother of All Pitch Problems.  The problem is this:  The tendency for most entrepreneurs is to take pieces and parts of the information gathered from these multiple and credible sources and use them to…
  • Going to INBOUND 2015? Here's where you'll find us!

    Lindsay Tjepkema
    26 Aug 2015 | 2:11 am
    How one marketing strategist plans to tackle HubSpot's annual conference INBOUND 2015 is less than two weeks away and I couldn’t be more excited. You see, I’m a self-proclaimed inbound marketing geek and certified (literally) HubSpotter. I even work for a HubSpot Platinum Partner, but I’ve never been to INBOUND before. How could I let this happen? Not sure. But this year, I’m going! As I gear up for my first INBOUND experience, I wanted to share some of the sessions I’m looking forward to most. With speakers like Seth GodinChelsea Clinton and Daniel Pink, who wouldn’t be excited?
  • Millennials Matter: How and Why You MUST Market to this Generation

    Lindsay Tjepkema
    24 Aug 2015 | 3:30 am
    It's time to add Millennial Marketing to the top of your to-do list. They’re well educated, tech-savvy, information hungry and ambitious. On the other hand, they can also be impatient, have short attention spans and demand instant gratification. And be careful what you say about them because I’m one of them! Who am I talking about? Millennials. This is the generation born from 1981 to 1997, so today’s 18-34 year olds. (You may see information elsewhere with slightly different boundary years. That’s OK. Generations tend to vary a bit according to who is studying them.) They are often…
  • Audible’s One Book launch: Why I’m disappointed with it

    Cameron Bartlett
    21 Aug 2015 | 3:30 am
    I love Audible. It has accompanied me through many exciting-yet-long road trips, my commutes into work, and many workouts. I especially love the books read by the authors, themselves. I’ve enjoyed books like Yes Please by Amy Poehler, Wild at Heart by John Eldredge and Do Over by Jon Acuff. So, when I noticed that Audible had changed its iPhone app logo and started suggesting something to me called One Book, I was stoked! I remember signing up for Audible mostly because I could get my first two books free, while that most other advertisements offer just one free audiobook to all new…
  • Using Social Media to Grow, Online and Off

    Cameron Bartlett
    19 Aug 2015 | 6:15 am
    Building a Following By Bringing Your Offline Customers Online Loyalty counts. With huge corporations like Walmart, Amazon and Costco providing easy-to-use online marketplaces, it means a lot when clients or customers choose your services over theirs. But how do you get a leg up? Here is a guide to growing a dedicated customer base, both online and off. Local is as Local Does Your first order of business is to look local and find a way for your business to serve its immediate community, while also turning a profit. One thing you have in your local community that large corporations don’t?
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    Mad Lemmings | RSS Feed

  • 7 Powerful Tips To Build Your First WordPress Site With Ease

    Taylor Manning
    24 Aug 2015 | 5:24 am
    WordPress has become insanely popular for building blogs and websites, because it is just so simple to use! However, when you get deeper inside, there are a lot of things that are confusing or not so obvious for the beginner. So in this post I want to go over some of the fundamentals to make your life simpler when creating your first WordPress website. 1. Where Should You Put Your WordPress Website? Many people become confused with WordPress.com versus WordPress.org. Let’s make it simple: WordPress.com is where you can go to use WordPress as a subdomain for free (Result:.
  • 10 Irresistible Reasons To Move To Thrive Themes (And Never Go Back)

    Ashley Faulkes
    17 Aug 2015 | 12:24 am
    In this post I am going to explain to you why Thrive Themes will rock your world when it comes to WordPress Themes. I have been using my own variation of a free WordPress theme I downloaded nearly 3 years ago. In the beginning, it was enough to get me going with my blog, and I did not have the money to invest in premium/paid themes. As time passed by, I realised that by using an outdated theme that was suited to my needs, I was just shooting myself in the foot – over and over again! Ouch! I was compromising on sales and conversions.  My site was slower than it needed to be (and I…
  • The Why & How of Redirecting A WordPress Page or Post

    Ashley Faulkes
    10 Aug 2015 | 9:02 am
    In this post I am going to explain why you would need to Redirect pages/posts in WordPress, and a few easy methods to do it. As your WordPress website gets bigger and bigger, there are certain things that start to show signs of wear and tear. Things start to slow down as you add more and more content and images, and there are various solutions for that. But another less obvious area you need to keep an eye on, for Google and for your visitors is your links! They can also get out of control, and often without you even know. Why You Might Need To Redirect Pages in WordPress To make things…
  • The Best WordPress Plugins of 2015 – 30 Pros Reveal Theirs

    Ashley Faulkes
    4 Aug 2015 | 3:12 am
    Figuring out which are the best WordPress plugins to use is tough. Each year loads of new plugins are released, and many die an ugly plugin death because they are not maintained by the developer. Not only that, but having enough time and experience to try them all out, understand what they do and if they are at all useful…is insanely difficult. Today is your lucky day. That is why I have asked 30 WordPress blogging pros which plugins they recommend right now, in 2015. I asked them to choose: one Free plugin one Premium/Paid plugin and tell us why it is rocking their world right…
  • 3 Powerful Tools for Simple and Effective Keyword Research

    Michael Bird
    15 Jul 2015 | 11:41 pm
    In this post you will discover 3 very powerful keyword research tools and some very effective ideas for using them. Out of all the search engine optimisation (SEO) practices you or your team embarks embarks on, none is more important or has the highest chance for a high return than keyword research. Keywords are the backbone of SEO. If your pages are all optimised with same relevant keywords, then your pages are more likely to be pulled forward in search results. Not only do you learn more about your industry with keyword research, but you also learn more about your consumers as a whole. What…
 
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    91 Digital

  • Cheap Realtor Websites Don’t Have To Suck

    Conrad O'Connell
    26 Aug 2015 | 5:00 am
    There are a lot of website solutions out there for real estate agents – and, let’s be honest, they run the gamut in terms of pricing. Some of the clients that I’ve worked with in the past have invested anywhere from $1,000 to $35,000 into their website platforms. Most of the time, it’s hard for […] The post Cheap Realtor Websites Don’t Have To Suck appeared first on 91 Digital.
  • Why Large Listings Sites Are Vacation Rental Sharecropping

    Conrad O'Connell
    22 Aug 2015 | 2:11 pm
    Full disclosure: I got this post idea from Sonia Simone of Copyblogger. But, it applies to this situation in a different way. The term is originally from Nick Carr. In some ways, they’re great. Homeaway, VRBO and Flipkey have likely made you a lot of money. Sure, you’ve paid for it – but it’s fair. You’re […] The post Why Large Listings Sites Are Vacation Rental Sharecropping appeared first on 91 Digital.
  • Google AdWords Extensions: Quick Start Guide

    Conrad O'Connell
    25 Jul 2015 | 2:42 pm
    Google AdWords can be a beast of a software – with all of the settings, menus, sub-menus and options, it can drive the average business owner a bit crazy. Most of the time, when I’m auditing paid search accounts, I find that most people who setup ad accounts don’t take advantage of the different ad […] The post Google AdWords Extensions: Quick Start Guide appeared first on 91 Digital.
  • Don’t Let These Facebook Ad Mistakes Poison Your Results

    Conrad O'Connell
    11 Jul 2015 | 3:43 pm
    Learn from my Facebook ad mistakes — clicking the wrong button in the Facebook ad dashboard can be costly. As someone who’s been running Facebook ads for awhile, I still see the same mistakes today as I did when I started to learn how to use Facebook ads to drive traffic. Even mega-national brands make […] The post Don’t Let These Facebook Ad Mistakes Poison Your Results appeared first on 91 Digital.
  • Plugin Smackdown: Genesis SEO vs Yoast SEO

    Conrad O'Connell
    6 Jun 2015 | 4:36 pm
    The Genesis Framework might just be the best thing since sliced bread. It’s secure, has beautifully designed themes and has clean code that makes your site load quickly. It’s allowed someone (me) who’s not a WordPress or PHP developer to create beautiful websites quickly that I can actually control. And, if you’ve poked around the […] The post Plugin Smackdown: Genesis SEO vs Yoast SEO appeared first on 91 Digital.
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    Reputation Management Expert, Simon Wadsworth » Blog

  • 1 in 4 Twitter users use it to complain

    Simon Wadsworth
    27 Aug 2015 | 1:25 am
    A report released this month by Ofcom has found that one in four adults in the UK who use Twitter, use it for airing complaints and frustrations. With approximately 15 million Twitter users in the UK, it’s potentially a big problem for the businesses at the centre of these complaints. Gone are the days where a strongly-worded letter or queuing on a phone-call were the only means to complain to a company; now, there’s a variety of public forums which allow consumers to instantly, publicly and directly vent their frustration about a company. Most of the time, this is great for customers –…
  • Smartphones have overtaken laptops in the UK

    Simon Wadsworth
    18 Aug 2015 | 7:35 am
    Smartphones have overtaken laptops as the popular device for connecting online in the UK for the first time ever. Research unveiled by Ofcom found that 33% of Britons opted for smartphones as the device of choice in 2014, ahead of 30% who preferred laptops. Ofcom has labelled the toppling of the laptop as a “landmark moment”. The report also discovered that two-thirds of people in the UK now own a smartphone, up from 39% in 2012, and they use them for nearly two hours every day to access the internet. Britons are estimated to spend an average of £2,000 a year online – with the…
  • iRights campaigns to make the web a safer environment for young people

    Simon Wadsworth
    12 Aug 2015 | 6:00 am
    A new initiative called iRights has launched recently and it could mean that under-18s will soon be able to delete and edit whatever they post online. The campaign is calling for the government to make the web a safer environment for young people and allow them to delete their social media past. In a world where your reputation online is as important as it is offline, I look at why giving young people this control is so imperative, whilst outlining the main points of the iRights campaign. Dangerous ground In the current online environment, it is all too easy for young people to post something…
  • Restoring consumer trust in banks

    Simon Wadsworth
    6 Aug 2015 | 7:02 am
    Research has shown that online reputation has played a vital role in restoring consumer trust in the UK banking sector. Trust in the UK banking sector The UK banking sector has been hit by a number of incidents which have eroded the public’s trust of commercial financial institutions. The 2012 Edelman Trust Barometer indicates that public trust in the UK banking industry hit a low of 21% in 2012. A study by auditors KPMG, indicated that the decrease of trust in the UK banking industry has cost it financially. The research proved that various banking scandals such as the mis-sale of Payment…
  • What makes a company reputable?

    Simon Wadsworth
    23 Jul 2015 | 7:39 am
    Earlier this year, Forbes released its annual list of the world’s most reputable companies. The list saw BMW, Google and Daimler named as having the strongest and best reputations in the world. To qualify for the list, companies must be achieving revenues of at least $6 billion in the US or $1 billion globally and obviously, be very well known. The 20 companies selected were then included in a three-month long survey to 61,000 consumers in 15 countries. Consumers were asked to rate how much they trusted each company and how they felt about each company relating to four main areas of esteem,…
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    Long Island Internet Marketing by Online Marketing Muscle | RSS Feed

  • Is Email Marketing Dead?

    Dean Mercado
    17 Aug 2015 | 8:16 pm
    So… is email marketing dead? Absolutely NOT! However with the way most small businesses use it, you would certainly THINK SO. In this video, bestselling author and Infusionsoft Certified Partner Dean Mercado offers 3 Ways To Raise Your Email Marketing From The Dead! The post Is Email Marketing Dead? appeared first on Long Island Internet Marketing by Online Marketing Muscle.
  • Why We Love Infusionsoft (and you should too)!

    Dean Mercado
    3 Aug 2015 | 4:04 pm
    Ever hear of marketing automation? How about workflow automation? Need to get more leverage on your business? In this video segment, Infusionsoft Certified Partner and enthusiast Dean Mercado of Online Marketing Muscle identifies 5 ways Infusionsoft made a huge impact on his business (as well as the businesses of many of his Clients). The post Why We Love Infusionsoft (and you should too)! appeared first on Long Island Internet Marketing by Online Marketing Muscle.
  • Online Marketing Muscle Reports They’ve Reached Infusionsoft Certified Partner Status

    Andrea Mercado
    15 Jun 2015 | 8:14 am
    The company has achieved the necessary certification to become a certified partner and offers Infusionsoft based consulting packages, reports OnlineMarketingMuscle.com (Hauppauge, NY) Online Marketing Muscle announces that their President & CEO, Dean Mercado has achieved “Infusionsoft Certified Partner” status on their behalf, giving them exclusive rights to resell Infusionsoft software. In addition, the company now offers Infusionsoft based consulting packages and services to assist small businesses looking to improve and automate their sales and marketing processes.
  • Online Marketing Muscle and Infusionsoft Announce the Formation of a User Group

    Andrea Mercado
    15 Jun 2015 | 7:34 am
    The Long Island user group allows Infusionsoft users to connect and share strategies and tactics while gathering new ideas and sharing product feedback, reports OnlineMarketingMuscle.com FOR IMMEDIATE RELEASE (Hauppauge, NY) Online Marketing Muscle announces the formation of a partnership with Infusionsoft to establish the first Infusionsoft User Group on Long Island. This Infusionsoft User Group functions to allow users to connect with each other, to discuss using Infusionsoft and share tactics and strategies. Dean Mercado of Online Marketing Muscle will co-chair the group with Bill Harney…
  • Is Your Website Ready for Google Mobile-geddon?

    Dean Mercado
    21 Apr 2015 | 7:59 pm
    So… Because of its sheer importance, I’m going to get right to the point. Have you heard of Google Mobile-geddon yet? If you haven’t, you certainly need to! What You Need To Know In a nutshell, here’s a great excerpt from popular online news source Business Insider explaining what it is: “On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. The algorithm will start favoring mobile-friendly websites — ones with large text,…
 
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    Think Landing Pages

  • Help – I Can’t Find This Podcast’s Feed

    Jeff
    27 Aug 2015 | 12:09 pm
    Podcasts are great to listen to for getting business advice, strategy, tips, motivation, and more. But sometimes the feeds can be almost impossible to find. This is what happened to me the other day. I was looking for the feed for a podcast called Email Marketing Podcast. I searched the podcast’s website high and low; even digging through the code.  I could not find a feed. I use a podcast player called Podkicker to listen to podcast.  They have a pretty good search feature for finding podcast.  The app also could not find the podcast. By this time I was beginning to think I would…
  • How to Get Your Aweber Listname (Unique List ID)

    Jeff
    19 Jul 2015 | 10:16 pm
    When setting up a form in one of our plugins to use Aweber, you will be asked to insert your Aweber listname or (unique list id). This is usually the only piece of information that is necessary for your form to work with your Aweber list. The plugin puts all of the other necessary data on the form, including the url to submit to when a user subscribes. The following steps will show you how to get your Aweber listname (unique list id): 1. Login into your Aweber account and click on List Options>List Settings. 2. Copy the listname (Unique List ID). It is the name inside the yellow box on the…
  • Put Constant Contact On Your Landing Pages

    Jeff
    10 Apr 2015 | 12:50 am
    If you want to put Constant Contact on your landing pages you are limited to using Constant Contact’s share method or a third party plugin/service. Here is a tutorial that shows you how to use the share method, http://www.constantcontact.com/display_media.jsp?id=563t Third party services Form Stack
  • Installing Simple Maintenance Mode Pro

    Jeff
    2 Mar 2015 | 10:37 am
    Installing the Simple Maintenance Mode Pro Plugin Please Read:  If you have a previous version of the Simple Maintenance Mode  installed, including the free version, deactivate it and uninstall it before installing the new version. 1.  You will receive an email with the download link once you have finished the sign up process. 2.  Right-click the download link and save the file, simple-maintenance-mode-pro-1_1.zip (version number may be different), to your hard drive. 3.  Login to your WordPress site and go to Plugins>Add New. 4.  Click on Upload in the sub-menu on the Add New…
  • Setting Up Mailchimp on Your Landing Page (updated)

    Jeff
    24 Jan 2015 | 11:07 pm
    1. Click on List in the main menu on your Mailchimp account Dashboard.         2. Click on the down arrow next to Stats for the list you want to your visitors to subscribe to. Then click on Signup Forms.               3. Click on Embedded Forms         4. Scroll down until you see the Sub-heading, Copy/Paste onto your site. Select all the code inside the box. Clicking inside the box should select it all. If not, click inside the box and press Ctrl+a. Then copy the code to your clipboard with Ctrl+c. 5. Past the code…
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    Automation Masterminds

  • 5 Steps to Automating Your List Building

    xaviermajor
    17 Aug 2015 | 9:09 pm
    Do you want to reach more of your target audience? Have you heard that you need to be building your list? Have you heard of Facebook ads? Facebook ads are a great way to target various audiences without requiring multiple hours or marketing work from you. Up until now you have spent hours, weeks, months and years trying to build your list. Writing article after article and posting on social media but you are still struggling to build your list. In this article you’ll discover the 5 steps to use Facebook ads to automate your list building and save you some time. Why Facebook Ads Before…
  • 5 Ways to Generate Leads Using Marketing Automation

    xaviermajor
    25 Jun 2015 | 4:04 pm
    Marketing automation has the power to explode your business when combined with inbound marketing. You can very easily go from 20 leads per week to 200 lead per day. In cases for my own clients marketing automation has helped them generate over 2,000 leads per day and generate $40,000 in 8 weeks!  So, you know that marketing automation works but how do you make it work for your business. I will also suggest that you start with lead generation. Marketing automation allows you to collect leads, nurture leads and sell at the same time without driving you insane. This whole concept of automating…
  • Build Your List With Infusionsoft Integrations

    xaviermajor
    16 Jun 2015 | 5:13 pm
    Infusionsoft is a powerful tool for building you list both online and offline. If you are here you already know how awesome Infusionsoft is. If you are here you may not be aware of the awesome Infusionsoft integrations that are available for you to use. Today, we are going to focus on a few of them that will really give you a competitive advantage. Let me start by giving you some stats. According, to a survey from Social Fuse text messages have a 97% open rate across multiple industry segments where email only gets on average 18% open rates. In other research by Millward Brown Digital found…
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    Internet Marketing Muscle

  • List Building 101 Tip #69 — Submit Videos - Internet Marketing Muscle

    Bill Davis
    27 Aug 2015 | 7:00 am
    Yet another great way to get traffic to your opt-in page and your website is to submit videos to sites like YouTube. There are many people who browse for videos on a variety of different topics. The description area of your video can contain a link back to your website. If your video is compelling enough, people will likely click over to visit. One thing that many people forget to do is put a call to action at the end of the video. This is a great way to increase responses to get people to visit your website. You can even make it clear that there is something available for free if they do…
  • Internet Marketing Muscle Podcast Episode 106 - Internet Marketing Muscle

    Bill Davis
    26 Aug 2015 | 7:00 pm
    Hi and welcome to the Episode #106 of the Internet Marketing Muscle Podcast. Show Notes Episode #6!!! Dedicating this one to YOU. Let’s get started! A social media primer So many to choose from! How will I choose? I’ll do it for you. Facebook. Reasons to choose a different Social Network BUT, all that said, there are reasons for choosing another social network. For example, LinkedIn. If you’re a B2B business, it may be better. Bottom line: It all depends on where your audience is. Go where they are. Simple. Mindset Don’t try to reinvent too many wheels. Stick with what’s working.
  • List Building 101 Tip #68 — Send Articles to E-zine Publishers - Internet Marketing Muscle

    Bill Davis
    26 Aug 2015 | 7:00 am
      There are many electronic magazines out there that have a very large subscriber base. Better yet, they are often looking for authors. You can use this to your advantage and send an article (after inquiring, of course). After your article is accepted, you will be able to include a link back to your website or squeeze page. If people find your article interesting and compelling, they are likely visit to sign up for your list! Remember, you don’t have to stick to just one e-zine. The more you submit to over a period of time, the more likely you are to be seen by as many people in…
  • List Building 101 Tip #67 — Write a Press Release - Internet Marketing Muscle

    Bill Davis
    25 Aug 2015 | 7:00 am
    Press releases are a time-honored strategy of announcing new information to generate interest. There’s nothing new about press releases and the internet. Here’s how it works. Do something eventful or plan something interesting. Write a press release about it. Submit your release to the press release sites like PRWeb.com, including a link to your website. There are some free and inexpensive press release distribution websites. Just search Google.com and you’ll find them. One I’ve been using recently is Authority Presswire. I really like it. What you might want to do is…
  • Internet Marketing Muscle Podcast Episode 105 - Internet Marketing Muscle

    Bill Davis
    24 Aug 2015 | 4:50 pm
    Hi and welcome to the Episode #105 of the Internet Marketing Muscle Podcast. Show Notes Episode #5!!! Dedicating this one to YOU. Let’s get started! Podcasting Part 2 WordPress – Blubrry Powerpress plugin Amazon S3 and S3 Browser Dropbox, Blubrry, Libsyn, etc. Submit to Podcast Directories Tunes is the biggie Stitcher Countless others (Google “podcast directories”) Finishing up Where do I get stock music, preferably for free? http://www.freestockmusic.com How to I publicize my podcast? Submit to podcast directories Tell your friends and subscribers Reach out to influencers in your…
 
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    Ignite Visibility

  • Shopify SEO Review, What all SEO Professionals Need to Know

    John E Lincoln
    26 Aug 2015 | 10:09 am
    Shopify SEO Review, What all SEO Professionals Need to Know Shopify has gotten pretty darn big. It is certainly one of the top ecommerce CMS systems in the world, based on number of users. People generally look at it as a step down from Magento, but it still has a lot of offer. In this post, we look at Shopify SEO and review it from a CMS SEO perceptive. Titles, Meta and URLs As most SEO professionals know, page titles, meta descriptions and URLs are important to have control over for SEO. In the case with Shopify, the CMS allows you to enable and edit all of these items. Not all CMS systems…
  • SEO Analysis Tools, the Massive List Only the Best Consultants Use

    John E Lincoln
    24 Aug 2015 | 5:09 pm
    SEO Analysis Tools, the Massive List Only the Best Consultants Use If you’re interested in ranking a website with the major search engines, you’re going to need the assistance of tools. There are simply too many numbers to crunch, statistics to analyze, and metrics to follow for you to try to handle it all manually. Fortunately, there’s no shortage of software out there to help move your site to the top of the Search Engine Results Pages (SERPs). Here’s a comprehensive list of the finest tools that only the best consultants use. Google Analytics Free Google is the most popular search…
  • Is DMOZ Making a Comeback for SEO? New Sighting

    John E Lincoln
    24 Aug 2015 | 3:10 pm
    For those of you who don’t know, DMOZ is an older directory that used to be a staple point of every good search engine optimization strategy. Well, it was recently pointed out to me that Google is referencing DMOZ listings again. See an example below. Here we can see a call out next to the listing for this site. The call out references a link from DMOZ. Here we see it again if we do a search for the brand name. When I clicked on the link, it took me to this page on DMOZ. Here we can see the product listed on the page. Now we know that Wikipedia has been losing traffic and Google is…
  • FollowerWonk, An Underutilized Tool for SEO and Social Media

    John E Lincoln
    21 Aug 2015 | 9:41 am
    First, I admit it. I often get excited about new tools. While this is the case for me, I think we should all be excited about Followerwonk. In this post, I dive into some of my favorite Followerwonk reports and talk about the value I see from a digital marketing application perspective. Reviewing Twitter Followers with Followerwonk First, let’s take a look at the feature that allows you to review the followers for a specific profile. As we can see, this report shows us how many days I have been on Twitter, number of followers, my social authority and the top locations of people…
  • Ranked #1 for SEO, How Many Links Does it Take?

    John E Lincoln
    18 Aug 2015 | 9:34 am
    Ranked #1 for SEO, How Many Links Does it Take? Sometimes, I just get curious about certain topics and if you’re reading this post, I am sure you do too. In this article, I look at the top 5 pages that rank for the term “SEO” online and delve into what their backlink profile looks like. The goal is to answer the question, “How many links does it take to get ranked number 1 for the term SEO?” This post does not take a hard look at onsite optimization, although that is still extremely important. Instead, we just focus on the external hyperlinks. Let’s take a…
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    ShootOrder Blog

  • MAKE YOUR SITE SOCIAL MEDIA FRIENDLY WITH FEW TIPS

    ShootOrder Webmasters
    22 Aug 2015 | 9:51 pm
    In the present era the social media performs the important role to promote the individual thought and opinion. It is the best place to discover the world and to discover the self. Social media has also an important role in marketing. There are many groups or companies who depend solely on the social media for […] The post MAKE YOUR SITE SOCIAL MEDIA FRIENDLY WITH FEW TIPS appeared first on ShootOrder Blog.
  • The vital social media strategies to expand your business!

    Zubair
    1 Jul 2015 | 12:24 am
    Social media is a platform that reaches out to the masses. If you want to build a brand identity, make people aware about your business and services, to build consumer engagement and to increase website traffic, you must have a proper social media strategy that can help you to expand your business. Here are a […] The post The vital social media strategies to expand your business! appeared first on ShootOrder Blog.
  • Correct ways to brand your business for the future generation!

    Zubair
    27 Jun 2015 | 10:23 pm
    The ones who have been born and brought up between the late ninety’s must have witnessed their lives to be revolving around the technology. In this age and time, it has entirely come across to be a tech savvy and gizmo freak age. Our ancestral hierarchy must have faced issues to even communicate sitting miles […] The post Correct ways to brand your business for the future generation! appeared first on ShootOrder Blog.
  • Ways to ascertain valuable social media content!

    Zubair
    26 Jun 2015 | 11:23 am
    Are you finding ways to post creative content on LinkedIn, Facebook or Twitter? Well! It isn’t necessary that you always post the content that you have written. It does matter but it isn’t necessary on a regular basis. Value and quality is more important and if you can excavate creative and viral articles, in spite […] The post Ways to ascertain valuable social media content! appeared first on ShootOrder Blog.
  • The Social media hacks that enhance and make your SEO better!

    Zubair
    12 Jun 2015 | 9:54 am
    The tricks and the science of search engine optimization are developing recurrently. With new technologies and creative methods, SEO has come up with new and better algorithms and methods. If you aspire to take advantage of social media campaigns and enhance SEO, consider and acknowledge these social media hacks that are sure to assist your […] The post The Social media hacks that enhance and make your SEO better! appeared first on ShootOrder Blog.
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    Biz Lab Online

  • How To Create Infographics That Don’t Suck

    Kim
    27 Aug 2015 | 7:29 pm
    So you are keen to start using Infographics in your Digital Marketing Campaigns to drive organic traffic to your website. That’s great, but do you have the money to get your infographics created for you to use blog posts and social media updates? Do you know that the cost to get an infographic created starts at $1,000.00 and upwards. Pretty ferkin expensive if you ask me, and I’m not prepared to fork out that sort of coin for an imag............. Author information Kim Principal at Biz Lab Online and Web Design Online Services I love the creativity and diversity of the Internet. I am…
  • The Top 15 PLR Products To Make You Money

    Kim
    20 Aug 2015 | 10:20 pm
    Have you ever considered using PLR products to help you grow your online web business and make money online? Well if you haven’t then you are missing out on a great opportunity! Firstly what does PLR actually stand for? “Private Label Rights” This is where someone has created a product and it could be an ebook, video course, audio course, white paper report it can literally be anything on any subject matter that you could imagine. The product creator then licenses and sells this for a price and gives you the right to use, brand and market as your own product............. Author…
  • What Is A Sales Funnel

    Kim
    17 Aug 2015 | 10:26 pm
  • How To Start An Online Store

    Kim
    16 Aug 2015 | 7:53 pm
  • How To Use LinkedIn To Grow Your Web Business

    Kim
    12 Aug 2015 | 7:47 pm
 
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    Dynamic Yield

  • Challenges Publishers are Facing Today with Homepage A/B Testing

    Meirav Wallenstein
    24 Aug 2015 | 2:39 am
    In this article, we detail 5 challenges publishers face when implementing traditional and out-of-the-box A/B testing solutions. The post Challenges Publishers are Facing Today with Homepage A/B Testing appeared first on Dynamic Yield.
  • The Age of The Customer Experience

    Dynamic Yield
    18 Aug 2015 | 6:50 am
    See why online businesses need to align their resources around great CX. The post The Age of The Customer Experience appeared first on Dynamic Yield.
  • 3 Tactics for Optimizing Customer Experiences, not Touchpoints

    Jacob Silber
    11 Aug 2015 | 5:06 am
    Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield.
  • 9 Must-Haves for Choosing an eCommerce Personalization Solution

    Yaniv Navot
    2 Aug 2015 | 9:11 pm
    Follow this 9 must-haves before deciding on the right eCommerce personalization solution for your business. The post 9 Must-Haves for Choosing an eCommerce Personalization Solution appeared first on Dynamic Yield.
  • eCommerce Shopping Behavior Statistics

    Dynamic Yield
    28 Jul 2015 | 7:14 am
    Stats to accelerate your eCommerce towards a better shopping experience. The post eCommerce Shopping Behavior Statistics appeared first on Dynamic Yield.
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    Super Monitoring Blog

  • Show-off your app with Placeit

    admin
    17 Aug 2015 | 8:12 am
    Planning to launch a new app? Have you covered everything – the look-and-feel, the functions, the utility factor? Great! You’ve probably catered to every angle after all. And since you’ve been so careful, you must have made sure your app is so user friendly that people will instantly know how to use it. If not, well, how would you make sure your intended audience uses your app the way it is meant to be used? Let us boil it down for you with an example. Suppose you’re launching an iPhone app for a restaurant locator. Since there’s a humungous variety of such apps already available,…
  • Track your work time and more in a few clicks with Harvest

    ehuniak
    4 Aug 2015 | 10:45 am
    In every organization there are a zillion trivial tasks associated with the core work; work force management, sales, human resources and what not. While most of these tasks are the organization’s headache, there’s one activity that takes up much of the employees’ and employer’s time and is often a boring but necessary chore. We’re talking about none other than work time tracking. If you’ve ever worked with a time tracking tool you know that creating user stories, assigning them to employees and subsequent filling in of data by the employees is a rather lengthy procedure and often…
  • Real Favicon Generator: consistent & cross-platform favicons

    ehuniak
    21 Jul 2015 | 1:17 pm
    Let’s start with the basics. For those of you who aren’t familiar with a Favicon, it is a short term used for “Favorite Icon”. A Favicon is basically the shortcut icon, website icon, bookmark icon or tab icon for a website. It is just a file associated with a website or webpage that contains one or more small icons about 16 x 16 pixels in size. Let’s boil it down to a common man’s language. A favicon is the small icon or picture you see on the extreme left hand side of a tab when you open up a browser window. It might be the picture of the website’s name initial or any other…
  • Automatically generate user data with Random User Generator

    ehuniak
    8 Jul 2015 | 11:15 am
    There’s no end to a creative mind’s errands. Each new day we come across a unique tool which is so novel in its concept that it makes you wonder, “Man, there’s a tool for even this?” The first time we heard of the tool being discussed here, that’s the exact thought that crossed our minds. For people who make use of random user data for their application development or testing, this article will turn out to be especially interesting. During the course of an application’s development a lot of dummy data is required primarily to test the functions and reach of the application.
  • Give your source code a makeover with Code Beautify

    ehuniak
    3 Jul 2015 | 9:10 am
    Anything that’s pretty grabs attention. That applies to people, places, things and almost everything else under the sun. But there’s one group of individuals who often forget this rule and go about their work as usual. This group includes the most talented computer programmers around the world. Though these gifted minds produce some very intricate codes, the code itself is often quite messy. Improper indentation, lack of comments and putting off the deletion of unused and repetitive code can over time lend disadvantages like redundancy, unnecessarily large file sizes and difficulty in…
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    SEO 5 Consulting

  • Expert Insight on the Latest Google Panda Release

    SEO5Consulting
    14 Aug 2015 | 1:06 pm
    SEO campaign managers around the globe are watching closely as their campaign results begin to change in the coming weeks and months. Google has just announced an update to its Panda algorithm, which is expected to see an increased focus on content relevancy to improve search query results. The release will take place slowly, so as to allow site owners and campaign managers to adjust their optimization work in-line with Google’s updated criteria for search ranking success. In this article, we’ll highlight what site managers need to know about this latest update to the Panda algorithm.
  • Google Answers Questions on New Generic Top Level Domains

    SEO5Consulting
    14 Aug 2015 | 1:04 pm
    It’s a subject on which there are numerous misconceptions throughout the search marketplace: how does Google handle the rankings for Generic Top Level Domains (GTLDs)? This is a subject of particular importance as new GTLDs are being introduced, including .how and .guru. Companies want to know how their new websites might be ranked with a change in their domain names. And Google has now responded with precise answers to these pressing online branding questions. In this article, we’ll outline several answers from Google on the subject of Generic Top Level Domains. Is Google Changing its…
  • 3 Secrets to Achieving High Performance Mobile Landing Pages

    SEO5Consulting
    4 Aug 2015 | 9:46 am
    The mobile marketplace continues to grow exponentially as more and more people are using their smart phones to purchase products and view content online. This is a critical concept for companies to understand and integrate when implementing landing pages for their PPC campaigns. The mobile site visitor is searching for unique elements compared with the desktop visitor and using these elements effectively can significantly improve return on investment in pay-per click. Here are three secrets to high performance mobile landing pages. 1. Use Condensed Wording The mobile landing page viewer has a…
  • 5 Techniques for Increasing Social Shares

    SEO5Consulting
    28 Jul 2015 | 7:05 am
    The majority of companies now disseminate their blog content across their social networks. Facebook and Twitter are constantly updated with new blog posts from growing organizations, hoping to capture interest from across their marketplace. But the percentage of shares to content is exceptionally small. It’s important that business leaders understand the techniques to improve the number of times their content is shared across the marketplace. And so within this post, we’ll examine five techniques for increasing social shares. 1. Focus on Surprising Content Emotion is one of the most…
  • Three Misconceptions on Link-Building

    SEO5Consulting
    20 Jul 2015 | 8:06 am
    We know that link-building continues to be one of the most consistently effective strategies for improving search ranking results. But, because of the way in which the search engine optimization marketplace is evolving, few brands retain a comprehensive understanding on the best ways to achieve success with link-building processes in the current marketplace. To help respond to some of the errors we’re seeing in current campaigns, this post will provide a guide on three common misconceptions on link-building. 1. Quantity Matters More than Quality The gap between the importance of quantity of…
 
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    OpportunityBuilding

  • This Simple but Untapped Strategy can Make You a Popular Blogger

    Jasper Oldersom
    12 Aug 2015 | 11:32 am
    Are you typing away in a dark corner of the internet? How about hoping to be discovered by influencers and people in your target audience who will instantly fall in love with what you write? Let’s face it: this is a strategy that many, many bloggers follow without a single sign off success. As a matter of fact, it’s how i started off myself. It’s quite lonely when you put a lot of effort in writing posts, you finally enter publish, you check your analytics and it’s flat like the Dutch landscape i am surrounded by. At an even deeper level, maybe i was even afraid of…
  • 5 Tips to Get Clients When starting Out As a Freelancer

    Jasper Oldersom
    3 Aug 2015 | 10:35 am
    When starting out as a freelancer, you need those first few clients who can give you recommendations and referrals that will propel you to more work in the future. This is a challenge. With no referrals, you will have to be more creative about getting work that will, in turn, get you to receive more work. It might feellike climbing a steep mountain. But what it comes down to, is a matter of doing the right things. Here are 5 innovative techniques to getting those first essential clients that can bring you more business in the future. If you already have some solid clients, these techniques…
  • A 3 Minute Lesson To Engage Your Blog Audience

    Jasper Oldersom
    23 Jul 2015 | 1:16 am
    I was walking through Amsterdam yesterday… There was a nice warm breeze and the sky was blue as could be. It was one of those perfect days. As i walked passed the canals with beautiful old houses on each side, looking at all the little boats and cyclists passing by, i was once again reminded how beautiful my city really is. The old buildings all have their own character. They are like art works with plenty of detail, it’s impossible to get bored looking at them. As i was walking, occasionally i was confronted by a light aroma of marijuana when walking past a coffeeshop, and the…
  • 23 Marketing Blogs to Make You a Kick-Ass Marketer

    Jasper Oldersom
    16 Jul 2015 | 12:45 pm
    Having a hard time to find great articles about online marketing? Not surprising. The internet is like a universe of its own, with hundreds of millions of blogs. But time is valuable. You don’t have time for all that scanning, hoping to find a golden nugget here and there. Here are 23 marketing blogs that publish posts that dó deserve your attention. Read these regularly, start applying the information and you shall become a kick-ass marketer. Enjoy 1. Quicksprout Want more traffic? Neil Patel shares everything he knows very generously. You can expect a new article on Quicksprout…
  • How To Write A Blog Post Fast (Without Messing Up)

    Jasper Oldersom
    24 Jun 2015 | 12:50 pm
    What is the most valuable skill of a blogger? Most people say being able to write well. While this definitely is a very valuable skill to have, there is one variable that is often overlooked, and that is being able to write fast! If you are only able to write one blog post every solar eclipse, it will take you an eternity before you can be considered a successful blogger, or get better for that matter. You dont have that much time. This is why i recommend to write at least 500 words every single day, and do so within one hour or faster. Here’s my method to writing fast without messing…
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    Web Technology Blog - Unveil the Web.com

  • Are You Known by Your Words? Marketing is More Than Just Content or Images

    18 Aug 2015 | 5:57 am
    If you’re like me you’re always looking for an opportunity to meet new people and prospects and one of the best places to do that is online. Where else can you prospectively meet a hundred people instantly or attract thousands a month to one place, like your website, to see what you have to offer? A few weeks ago I was on an SEMrush Twitter Chat where I met Scott and connected with him. Over the course of a few days we emailed back and forth and then we talked on the phone about his online marketing challenges for his offline business. Learn more about Scott's story AND how to get known…
  • How a Web Designer Can Make a Profound Difference for Your Business!

    10 Aug 2015 | 8:39 am
    Web designers can have a profound impact upon a business. After all, a website is the number one initial influencer of how a prospect views a business. In any business relationship, setting the right expectations is important to the success of both parties involved especially between a business and their web designer. Learn in today's article what a web designer does and does not do and how they can make a profound difference for your business.....
  • How to Hire the Right Web Designer and Avoid a Major Disaster

    3 Aug 2015 | 6:53 am
    Are you building a website for the first time for your business? Have you worked with a freelance web designer or agency before and it was a bad experience? Do you feel nervous or apprehensive when you think about spending a lot of money or hiring someone to help you with one of your biggest marketing investments? There is a lot that goes into building a website and finding a freelance web designer or web design company can feel like a daunting task.....
  • Why My Business Tripled in Just Six Weeks!

    27 Jul 2015 | 7:03 am
    Have you ever just taken time away from your business to do other things? Last week I did just that and it was a great time to pause, reflect and think forward. The last six weeks has been phenomenal and in many ways the bounce in my business left me wondering what happened. Too many of us only stop to reflect when things go wrong but what about when things go rapidly right? Read more.......
  • Godaddy is Wrong; Your Business Doesn’t Need a Website

    13 Jul 2015 | 6:43 am
    Yesterday I was watching some TV before heading to a friend’s house when I heard a Godaddy commercial say that “every business needs a website to be successful!” Is that true? Does “every” business need a website to be successful? It’s a great question, isn’t it? Let’s find out if it's true or not.....
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    Volume Nine SEO » SEO Blog

  • How to Find Competitors’ Keywords

    Amir Alsayegh
    26 Aug 2015 | 4:49 pm
    Performing competitor keyword research is one of the best ways to boost your search optimization game. If you can figure out your competitor’s keywords, you can use that insight to guide your own SEO strategy and potentially gain a competitive edge in the search results. What is Competitor Keyword Research When we talk about a competitor’s keywords, we’re typically referring to both the keywords that your competitor ranks well for in search results, as well as the keywords your competitor is targeting but has failed to rank well for. Both categories can inform your SEO keyword strategy.
  • The Latest in New Social Networks: Be Me on Beme

    Anne Preble
    20 Aug 2015 | 8:00 am
    Released just over a month ago, Beme is the new social sharing platform by film director and entrepreneur Casey Neistat. The goal of Beme is to share more authentically, given the fact that current social media platforms encourage people to portrays a “photshopped” version of themselves. Having downloaded and experimented with Beme since its release, I have come to a few conclusions about the latest in new social networks. The first thing I noticed is that Beme feels like a hybrid of Snapchat and Vine with a dash of Periscope…with a few major differences. What Makes Beme…
  • Long Form vs Short Form Content: Which to Use When & Why

    Barb Dittert
    18 Aug 2015 | 12:02 pm
    People around the world are more connected than ever before, with Pew Research Center reporting earlier this year that 64 percent of American adults use smartphones. Include the number of tablet, laptop, and desktop users, and you end up with a lot of people reading through a massive amount of content. For businesses, this offers a variety of opportunities to engage loyal customers and reach new leads. However, when generating content for your business, is long form content better than short form content or is it the other way around? The answer is that both long form content and short form…
  • 3 Reasons a B2B SEO Strategy is Critical to Your Marketing Strategy

    Brian Lich
    11 Aug 2015 | 6:07 pm
    Many companies in the B2B domain underestimate the power of B2B SEO, and they shouldn’t. Perhaps your business has always relied on referrals or outreach marketing, and you don’t see the need for an SEO strategy. Or maybe you’re already doing B2C SEO for your retail customers and you think that covers your B2B bases too. To an extent, you may be right, but come on! If you really want your business to last into the future, your marketing strategy needs to generate leads in every way that works. Not convinced? Stay with me for just a few minutes and I’ll show you why incorporating a B2B…
  • Conversion Copywriting: 10 Words and Phrases that Scream “Click Me!”

    Barb Dittert
    6 Aug 2015 | 8:00 am
    Whether a business is attempting to make a sale, encouraging email sign-ups, or requesting contact information, marketers face a challenge to write copy that screams “Click me!” However, in the 26 years since the World Wide Web launched, users have seen the phrase “click me” more times than it’s possible to count. Successful conversion copywriting requires marketers to think outside of the box. The copywriting conventions many marketers rely on must be interrupted and reinterpreted for a new generation of users. Using “Click me!” to entice a potential lead to convert is pretty…
 
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    Silkstream | Web Design Blog

  • 6 Top Tips for Converting Your Website Leads into Sales

    Hayley
    25 Aug 2015 | 9:17 am
    If you are operating a business online, you’ll be aware that you need to work hard at increasing website traffic using online marketing tactics such as SEO or social media marketing. However, you might begin to find that generating more leads for your business won’t increase sales if there is a kink in your conversion process. The post 6 Top Tips for Converting Your Website Leads into Sales appeared first on Silkstream | Web Design Blog.
  • LinkedIn Etiquette: The Do’s and Don’ts

    Chloe
    3 Aug 2015 | 7:43 am
    LinkedIn can be a strange place. Every single day I ‘connect’ with people I’ve never met and will probably never even speak to. I receive their updates on what word they spotted first in a word search. And of course, this isn’t the only benefit of connecting. I also get lucky enough to receive messages at least once Read More The post LinkedIn Etiquette: The Do’s and Don’ts appeared first on Silkstream | Web Design Blog.
  • The Little Black Book of 100 Search Marketing Acronyms (A.K.A. TLBB100SMA…)

    Ria
    20 Jul 2015 | 5:48 am
    It can be hard to keep track of all the acronyms within the online marketing and search marketing industry. So we’ve put together a Little Black Book of Search Marketing Acronyms! A guide to all of the acronyms you might bump into on forums, in emails and in conversation on a daily basis. Whether you’re Read More The post The Little Black Book of 100 Search Marketing Acronyms (A.K.A. TLBB100SMA…) appeared first on Silkstream | Web Design Blog.
  • Social Media Training for Businesses in Essex

    Chloe
    9 Jul 2015 | 1:57 am
    Each business is unique, which is why it is important to tailor your social media strategy for your business. Our Social Media workshops will help you to understand how this can be done, and show you how your Social Media pages can be optimised to suit your business type. Social Media Training with Silkstream, is Social Media made easy! The post Social Media Training for Businesses in Essex appeared first on Silkstream | Web Design Blog.
  • How To Filter Referrer Spam in Google Analytics

    Ria
    30 Jun 2015 | 6:49 am
    What is Referrer Spam? With smaller websites especially, you may have noticed the huge swarm of annoying referral spam that has been plaguing our Google Analytics in recent months. In fact, if you’ve just launched a new website and aren’t yet pushing for much traffic, if you sort your traffic by Bounce Rate, it might Read More The post How To Filter Referrer Spam in Google Analytics appeared first on Silkstream | Web Design Blog.
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    Marketing Access Pass

  • Ep. 062 – Tips & Tricks On How To Be A Successful Business Coach

    Anthony Tran
    27 Aug 2015 | 4:45 pm
    Subscribe on iTunes | Listen on Stitcher Do you want to impact more lives and make more money? Why not start a coaching program for your online business? In this episode we talk about the systems that you need to have in place in order to have an effective coaching business. We also share the right philosophy and mindset that you need to be an authentic leader. This is a great episode. Episode Featured Guest: JV Crum III JV Crum III is a professional speaker, marketing expert, best-selling author and podcast host. He is the founder of ConsciousMillionaire.com, a global coaching and wealth…
  • Ep. 061 – How to Overcome Hardship and Fear with Ken Dunn

    Anthony Tran
    18 Aug 2015 | 2:25 pm
    Subscribe on iTunes | Listen on Stitcher Are you going through tough times or at a crossroads with your business? Would you like to create a legacy for yourself online? If so, this interview is perfect for you because I interview a man that provides insight on both topics. Listen to his journey on how he overcame hardships and fear and created a massively successful social media platform for book lovers and authors. Episode Featured Guest: Ken Dunn Ken Dunn is the CEO and Founder of Next Century Publishing. He is the creator of  Readers Legacy,  the fastest growing social media platform…
  • Ep. 060 – How to Create Passive Income with Information Products with Mimika Cooney

    Anthony Tran
    6 Aug 2015 | 3:06 pm
    Subscribe on iTunes | Listen on Stitcher Are you looking for a way to earn passive income online? In this episode I interview veteran entrepreneur, Mimika Cooney. Mimika shares advice on how you can create various products that gives value to your audience and helps you earn passive income! You definitely want to check out this episode. Episode Featured Guest: Mimika Cooney South African born Mimika Cooney is a TV Host, published author, speaker, business branding, and video marketing expert. Mimika has run four successful businesses in three countries. She is the host of MimikaTV, a web show…
  • Ep. 059 – Turn Your Hobby into a Home-Based Business with Renee Harris

    Anthony Tran
    17 Jul 2015 | 3:25 pm
    Subscribe on iTunes | Listen on Stitcher Do you have a hobby or passion that you want to turn into a business? Today’s guest shares how she discovered a solution to her problem and was able to turn it into a full-time E-Commerce store. Get ready to be inspired! Episode Featured Guest: Renee Harris Renee Harris is the CEO and founder of MadeOn Skincare. She sells home-made skin care products using only natural ingredients. Renee has built a home-based business that has allowed her and her husband to escape the 9-to-5 and live the freedom lifestyle. In This Podcast Episode You Will Learn: How…
  • Traffic Generation All-Stars: 25+ Online Experts Share Strategies to Help You Grow a Massive Audience Online

    Anthony Tran
    15 Jul 2015 | 11:21 am
    I wanted to share with you an online event that I’ve been working on for that past 5 months it’s called Traffic Generation All-Stars!  If you’re looking for ways to build an audience, generate more leads, and grow your business then you should definitely check this out. What is Traffic Generation All-Stars? Traffic Generation All-Stars is a virtual summit that runs from July 18-26th. It’s a FREE online event where each day I will be sharing 3 video presentations from top online entrepreneurs who share traffic generation strategies to help you grow your business. The best part is…
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    timfelmingham.com

  • Free Traffic from Twitter – the ultimate guide

    Tim Felmingham
    7 Aug 2015 | 2:13 am
    Free Traffic From Twitter Twitter is a massive source of free traffic for your website or blog. Don’t just take my word for it, some of the top marketers in the world use Twitter to drive massive traffic to their blogs or websites. As Social Media expert Kim Garst says: “Twitter is my #1 source of social media referral traffic…  consistently in the top 3 sources of my website traffic as a whole… and the important part is… I can do it all for free!” Best of all, it’s not difficult. If you follow the simple system outlined in this article, it will only take you a few…
  • Increase email open rates by 37% with this simple tip

    Tim Felmingham
    24 Jul 2015 | 7:28 am
    Most people won’t read your emails It’s disappointing I know, but it’s true. In fact, as your email reports will show you, a lot of people won’t even open them. Even with a highly targeted list, and even when they have specifically requested information from you, there is always a percentage of people who simply won’t open your email. For example, I have an email course on How to build your mailing list. People signup for this course themselves, and they have to confirm they wish to receive it before they get anything, so they are pretty motivated. Nevertheless…
  • Social Media Image Sizes

    Tim Felmingham
    8 Jul 2015 | 9:32 am
    A handy quick reference to the best image sizes to use for your Social Media Posts. Constantly updated (last updated July 2015). The post Social Media Image Sizes appeared first on timfelmingham.com
  • How To Create a Website with WordPress in 10 minutes

    Tim Felmingham
    28 May 2015 | 9:11 am
    WordPress powers 23% of the websites in the world — over 60 million of them. Although it started out as blogging software, the huge variety of Themes and Plugins available now make it the first choice for creating many non-blog sites as well. One of the main benefits is the ease of setting up and managing even big and complex websites yourself, without having to hire web designers to do it for you (and paying them every time you make a change!). It may appear a bit intimidating at first, but it’s actually really easy to create a website with WordPress. This guide will show you…
  • LeadPages alternative – Thrive Landing Pages for WordPress

    Tim Felmingham
    23 Apr 2015 | 11:04 am
    LeadPages is probably the most popular Landing Page generator, used by many (if not all) of the top marketers. But is it right for you — or is there a better alternative to LeadPages? If you’re using WordPress then yes, I believe there is a much better (and cheaper) LeadPages alternative, in the shape of Thrive Landing Pages which is a Plugin for WordPress. One of the biggest objections to using LeadPages is the cost — it’s a constant monthly fee as opposed to a one-off charge — so you are forever paying for it, unlike a product that you purchase and then it’s yours…
 
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    SenaTechno

  • How to improve your video SEO on YouTube

    25 Aug 2015 | 9:56 am
    Well, the answer might be – a non-existent or a flawed Video SEO (Search Engine Optimization) strategy. For the uninitiated- Video SEO is a technique that can help optimize video content for search engine traffic. To get views on YouTube, your video should be easily searchable. And to make sure that your video is search aligned, you should follow some of the best practices that I share here in this blog. 5 Best practices to improve your Video SEO: 1. Keep the filename meaningfulThe filename of the video should resonate with the content within it. It should be easy on the eyes and not too…
  • Marketing Twitter Become a Power of Your Website

    26 Jun 2015 | 11:05 am
    With the development of technology has now advanced age and the subject of the modern world to improve the well-being that have been found to be perfect. Why is that? Therefore, in today's marketing world has positive influence by providing different platforms and are already available on the internet. So that the businessman can utilize social media as a tool to help in the marketing and sales worldwide. There are several tools to improve online marketing. However, at this point a lot of social media which is found as a first step to promote the most appropriate site and very easy. This,…
  • How to Choose The Most Appropriate Font for Websites

    26 Jun 2015 | 10:54 am
    With the times, a lot of the font list that is growing more. Currently there are hundreds of thousands of different fonts in every day. With the font, then we can use these fonts for your website. However, on the other hand we choose the most appropriate fonts for websites is not easy. However, when we have the desire to try to use, then we can do well. Lots of experts bloggers who always design to create fonts with a more unique style models. So it would be easier to help the beginner bloggers who are still in need and can not make it. The benefits of using fonts on the website can avoid the…
  • Selling Ad Space in Your Blog for Earning Money

    25 Jun 2015 | 9:09 am
    A simple way to earn money from your blog or website is by providing an ad space for those who want to advertise their products. While you have experienced putting AdSense to your blog and earn money, now you can reverse it by providing an ad space for advertising. Surely this is not easy because firstly you need to have a high traffic website or blog first to make the advertiser want to use the space in your website for advertising their products. Without a high traffic website, your ad space will not be used by any advertiser.Read more »
  • Things to Consider When Looking for the Best Web Design Company

    25 Jun 2015 | 9:02 am
    Websites are the calling cards of every online venture that you should be proud of! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies, now the market is over-flooded with avowedly best web design company. Therefore, selection of a good web designing company has become a tricky task. However, there are many determinants based on which a probable decision is reasonable as well as worth the value of your hard earned money.
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    Empire Flippers

  • EFP 144: How To Find Amazing Deals (And Avoid Hunting Unicorns)

    Justin Cooke
    20 Aug 2015 | 10:21 am
    It’s worth spending some time hunting down great deals, but if those deals don’t pay off you may end up spending tons of time/energy with nothing to show for it. Both new and experienced buyers can find themselves “hunting unicorns” – spending way too much time looking for deals that just don’t exist. In this episode for buyers, we look at how buyers can narrow down their focus without getting TOO narrow, maximize their value by looking for strategic deals, and putting your baked in skillsets and advantages to work in the dealflow process. If you’ve…
  • EFP 143: Bootstrapping Time Doctor Into An 8-Figure Company

    Justin Cooke
    7 Aug 2015 | 5:31 am
    The big, VC-backed companies (Uber, Twitter, Mint, etc.) get plenty of press and attention but, as an entrepreneur, those companies have never felt “real” to me. They just don’t have a story I can related to. I’d much rather talked to a bootstrapped entrepreneur that’s had to be profitable from day one to keep his or her business afloat. That’s why I was excited to talk to Liam from Time Doctor. In just a few short years, he’s built a growing empire worth well into the 8-figures and he has even bigger plans for the next couple of years. We get into…
  • Our Monthly Report – June 2015

    Justin Cooke
    3 Aug 2015 | 8:57 am
    While I’m a little behind publishing our June report, I’m happy to say that June 2015 was our best month ever. With more than $556K in brokered sales for the month, we just passed the $4M mark in all-time websites sold – sweet! That’s our fourth month in a row with $300K+ website sales for the month and puts us ahead on our goal to do $4M in 2015. We’ll get into all the details in the report below, but I wanted to start with a big thank you to our team. Without them, there’s no way we would have been able to facilitate all of these transactions, answered…
  • Are Websites Undervalued? The Rise Of The Digital Asset Class

    Justin Cooke
    27 Jul 2015 | 9:13 am
    Running a two-sided marketplace, we see interesting arguments from both the buy and sell side. Consider these two questions: “Why would anyone pay money for a website that can be built from scratch for next to nothing?” and “Why would anyone sell their profitable websites rather than just keeping/growing it themselves?” The former is clearly a website builder—someone who can’t understand why anyone would buy when it could be built from scratch. The latter is a buyer—someone who sees the opportunity to grow/expand purchased sites and picks them up to work on…
  • Mapping Marvel Businesses: The Locations of Over 120 Fictional Marvel Businesses Revealed

    Justin Cooke
    23 Jul 2015 | 9:01 pm
    This is what you get when you’ve got a team full of dorks and some free time! We were recently discussing the topic, “What if Marvel comics were REAL. Where would people work? What would their companies look like?” So the team at Empire Flippers sat down to map it out. Other than the slightly annoying issue of having super villains constantly trying to destroy humanity, how cool would it be live in the Marvel Universe? Not only would superpowers be real, but there would still be awesome places to shop, eat, and have some fun. Marvel has done an incredible job creating a…
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    WordPress.com News

  • New Themes: Colinear and Franklin

    Ernesto Méndez
    27 Aug 2015 | 9:00 am
    On this Theme Thursday, we have two new free themes for you: Colinear and Franklin. Colinear Colinear — our update to the older Coraline — is a squeaky-clean theme featuring a custom menu, header, background, and layout. Colinear supports featured images and six widget areas — up to three in the sidebar and three in the footer. Primarily designed for magazine-style sites, Colinear is a flexible theme that also suits any personal blog or content-rich site. Check out Colinear on the Theme Showcase, or activate it on your site. Franklin Franklin is a lightweight blogging theme,…
  • Introducing: Our New Action Bar

    Andy Peatling
    26 Aug 2015 | 11:10 am
    We strive to make all aspects of using WordPress.com streamlined and intuitive, from following a great new blog to editing a post on the go. Today, we’re happy to present the new action bar, which allows you to do all this (and more) no matter what device you’re on. Following and more When you visit a site you’re not yet following, look to the bottom-right corner of the screen and you’ll see this: Clicking on Follow will make it so new posts from that site will appear in the WordPress.com Reader. Becoming a new follower has never been easier, whether you or your…
  • Get Up to Speed at learn.wordpress.com

    Krista
    26 Aug 2015 | 9:00 am
    If you just started a spandy new WordPress blog or site and want to work on setup and configuration in your spare time, we’ve recently refreshed a resource that might be just the thing for you: learn.wordpress.com. Have you just created a blog or website to: Showcase a personal project? Maybe you’re working on a photo-a-day project, some short stories, poetry, or a memoir? Highlight your business’ offerings and attract new customers? Promote an organization and want to know how to get connected to potential supporters on social media? No matter the reason you created that…
  • Next Stop for Accelerate.LGBT: Dublin, Ireland

    Anne McCarthy
    21 Aug 2015 | 8:00 am
    Automattic, the company behind WordPress.com, is committed to diversity: providing a platform for everyone to publish on the web and building a diverse, distributed workforce around the world. A collaborative effort between Accelerate with Google and Automattic, the Accelerate.LGBT conference series is designed to help diverse businesses and nonprofits optimize their web presence, empowering professionals through focused workshops and hands-on, one-on-one support from Automattic and Google employees. We held our first event in San Francisco this past April, which was a great success.
  • What a difference a header makes!

    Michelle W.
    19 Aug 2015 | 9:00 am
    Our websites are our online homes. It makes sense that we want to give them personality and warmth, just like we do with our physical homes. One of the simplest updates with the biggest impact is a custom header, a completely free feature that’s available to the majority of themes on WordPress.com. A header instantly sets your blog apart — and with free online photo and graphic editing tools, a custom look is accessible to any blogger, no graphic design experience needed. Take a look at the world of possibilities with these ten blogs: Text, taken up a notch A custom header…
 
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    imFORZA

  • Instagram Adds Support for Portrait and Landscape Photos

    Vinny La Barbera
    27 Aug 2015 | 11:20 am
    https://www.imforza.com/blog/instagram-adds-support-for-portrait-and-landscape-photos/Tired of cropping your selfies to fit into the proverbial box that Instagram requires? If so, then you’ll be happy to hear that Instagram now allows portrait and landscape photos for all users. The news below, announced by Instagram, states that the app will update its feed to accommodate photos that are portrait or landscape orientation. ForRead More This post, Instagram Adds Support for Portrait and Landscape Photos, is from the Online Marketing Blog by imFORZA. Enjoy!
  • Google Adds Tweets to Search Results

    Vinny La Barbera
    21 Aug 2015 | 2:21 pm
    https://www.imforza.com/blog/google-adds-tweets-to-search-results/Has Twitter taken a back seat in your online marketing strategy? If so, then you might want to start thinking about how to integrate Twitter into your overall game plan. The news below, announced by Google, states that Google will start including tweets into its search results for users on both its mobile app and desktopRead More This post, Google Adds Tweets to Search Results, is from the Online Marketing Blog by imFORZA. Enjoy!
  • The DOs and DON’Ts of Local Citations and Business Reviews

    Vinny La Barbera
    11 Aug 2015 | 7:04 am
    https://www.imforza.com/blog/local-citations-and-business-reviews/Is your local SEO lagging behind while hyper-local search queries and contextual search are becoming the norm? Improving your local SEO is about optimizing citations and garnering quality reviews for your business online. In this article I am going to help you leverage both opportunities and garner authority building trust signals in the most responsible waysRead More This post, The DOs and DON’Ts of Local Citations and Business Reviews, is from the Online Marketing Blog by imFORZA. Enjoy!
  • Google Trends Launches Real-Time Rankings

    Vinny La Barbera
    18 Jun 2015 | 7:46 am
    https://www.imforza.com/blog/google-trends-launches-real-time-rankings/How did one of our favorite online marketing tools get even better? By going real-time. Google Trends, one of the most resourceful (and free) online marketing tools available to everyone, has finally brought real-time rankings to its popular search data. This update is incredibly useful as it allows marketers to stay on the forefront of breakingRead More This post, Google Trends Launches Real-Time Rankings, is from the Online Marketing Blog by imFORZA. Enjoy!
  • Wearable Technology and Its Impact on Internet Marketing

    Vinny La Barbera
    16 Jun 2015 | 6:48 am
    https://www.imforza.com/blog/wearable-technology-impact-on-internet-marketing/Is your brand ready to leverage the boom of wearable technology? Wearable technology is already impacting the future of Internet marketing and thus, advertisers are investing resources to stay ahead of the curve. To understand where the marketing industry is going with wearable tech, you need to understand where wearable technology came from, how theRead More This post, Wearable Technology and Its Impact on Internet Marketing, is from the Online Marketing Blog by imFORZA. Enjoy!
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    Jumix Design

  • How to Generate MORE Leads for Your Business

    Teoh
    25 Aug 2015 | 7:46 pm
    Every online business thrives on leads. Businesses need a constant stream of interested people whom they can convert into customers. There are many ways to generate more leads and most businesses go for paid advertising. While there is nothing wrong with that, there are also many free tools that you can use to generate leads in addition to paid channels. In this post I will outline all the different routes you can take to generate the best quality leads for your business.   Start blogging Blogging is one of the best ways to get targeted traffic and subsequently convert them to leads. But…
  • 20 Do’s and Don’ts for Business Websites

    Teoh
    18 Aug 2015 | 8:13 pm
    When it comes to business websites, there are do’s and don’ts that you should take note of. Always check the list below to make sure you are not doing anything from the don’ts and never miss out too many points from the do’s.   10 Do’s for Business Websites 1. Make it easy and convenient for people to contact you from your home page itself. Include a contact form or at least a phone number or email address so people can reach you. 2. Remember the KISS principle – Keep it Short & Simple. Don’t overwhelm your website with too much content,…
  • 4 Ways to Improve Your Google Rankings

    Amanda Grace
    10 Aug 2015 | 10:28 pm
    Ranking on Google isn’t the easy pie that it used to be once. In this post I will be covering four ways by which you can improve your Google rankings.   Get the On-Page SEO Straight Most people go straight for building backlinks even prior to setting up their site properly. On page SEO refers to properly editing your meta tags, your title tags, h1 and h2 tags. You can install a free plugin like SEO by Yoast to take of these details. The images also need to be optimized. For images, Google sees the alt tags as the anchor texts. Make sure that the alt tags make sense with the image in…
  • What You Need to Know About Windows 10 for Your Business

    Teoh
    2 Aug 2015 | 11:19 pm
    Microsoft Windows 10 has just officially launched on July 29, 2015. Some users have already received their update through Windows Update notification and managed to directly upgrade their genuine Windows 7/8/8.1 machines. As Windows 10 is still fresh from the oven, if you are using your PC for business, should you upgrade to Windows 10 now or hold your horses? Let’s look at some of the things you need to know about Windows 10 before you jump on the bandwagon.   Cortana, is a virtual assistant as well as a spy Cortana ‘lives’ in your taskbar, which you can type something…
  • The Basics of Making Money Online

    Teoh
    28 Jul 2015 | 7:10 pm
    This article aims at people who want to start making money online with a small startup budget. Although some say a limited budget will tie your hands and legs when it comes to business, you’ve got to put some efforts to breakthrough these limitations. Let’s cut to the chase and get on to our guide of making money online.   1. Research Research is essential when you have no idea on what to sell online. The fact is, even you have an idea, it might not work out if the product is not popular, outdated and not in demand. Doing your research in both online and offline will…
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    Rhandell Mitchell Online

  • Ringless Voicemail Software

    rhandellmitchell
    5 Aug 2015 | 3:44 pm
      Internet Marketers, Network Marketers, and traditional business owners all depend on one thing in particular to stay in business – customers! Without them, then you are literally out of business. So if you fit into any of the 3 categories previously mentioned then keep reading. There’s a new ringless voicemail software that was recently released that is helping marketers of all kinds generate leads and sales a lot more effortlessly. Fill out the form below to learn more about ringless voicemail immediately. Not Sure Just How Powerful Ringless Voicemail Can Be? Enter your…
  • Kimbo Slice TKO’s Ken Shamrock 6-19-2015 On Bellator MMA Live!

    rhandellmitchell
    19 Jun 2015 | 10:55 pm
    Kimbo Slice and Ken Shamrock were supposed to fight 6 years ago and it never happened. Nobody really knows why. But Kimbo Slice says they never fought because Ken Shamrock is a coward! Well tonight they finally caught up with each other, and it didn’t end good for Ken Shamrock. Check it out for yourself on the video below as Kimbo Slice TKO’s Ken Shamrock! Kimbo Slice Knocks Ken Shamrock Out In The First Round! It was clear from the beginning that Shamrock did not want to stay on the feet with someone like Kimbo Slice, and for good reason. After getting Kimbo on the mat on…
  • 3 Of My Favorite Motivational Videos and Some Other Real Shit For You To Think About

    rhandellmitchell
    18 Jun 2015 | 8:46 pm
      What I’ve come to find over the last few months is that it’s critical to start my day off with some form of motivation. Whether that be listening to a motivating audio, watching some type of motivational video, or maybe even just saying some positive affirmations out loud. Bottom line… You have to find ways to keep yourself motivated. If you don’t. It’s easier for you to just give up and quit when things don’t go your way. This is something that I used to watch every day: Excuses Are For Pussies… If you’re easily offended I apologize.
  • Millionaire Marketing System

    rhandellmitchell
    17 Jun 2015 | 12:52 am
    Millionaire Marketing System Review If you’re reading this then chances are you may have received a phone broadcast or possibly a postcard in the mail about a program called the Millionaire Marketing System. Honestly, it doesn’t matter how you wound up here. The only thing that matters is what you do with the information that you take from reading this article. Shall we begin? Millionaire Marketing System Review Why Are People Joining This Program? Here’s the bottom line, MLM is dead. Now of course there will always be MLM programs and there will always be people who will…
  • Its All Your Fault!

    rhandellmitchell
    30 May 2015 | 7:16 am
      One of the things I’ve learned in my short time here on this Earth, is that whatever you’re going through is typically always your fault. Yes, people die – and sometimes natural disaster may strike. But for the most part, everything else is your own fault! So you get into a car accident. You’re pissed because your new ride is all smashed up, then you take a few minutes to think how exactly did this happen?! While you’re looking back over your day you realize that you were running late this morning. Instead of waking up at your normal time you hit the…
 
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    Web Marketing Pros

  • Facebook Surpasses Google As Source of Referral Traffic

    Peter Roesler
    28 Aug 2015 | 6:15 am
    In the realm of internet marketing, Google and Facebook are giants that dominate the landscape. Facebook and Google are the leading players in social media marketing and search engine optimization, respectively, and each site can do a lot to help a business succeed. There is great debate among marketers about which platform does the most for businesses. While a new report won’t end the debate, it does show that Facebook is more valuable for major publishers in driving referral traffic. Google is still the king of search, but when it comes to getting people to visit a site, links on Facebook…
  • Study Finds Some Consumers Feel Ads Are Becoming Relevant

    Peter Roesler
    27 Aug 2015 | 6:13 am
    The introduction of consumer radio led to a huge shift in media that is still felt today, free content paid for by advertisers. Ads existed in the days before radio, but print publishers used ads to keep prices. Radios were the first time when content with advertising was completely free to anyone with a radio. Ads remain a necessary evil even today, with ads supporting most of the content seen online. Despite being exposed to a growing number of ads, a recent study found that some consumers feel ads are becoming more relevant to them. Advertising has changed dramatically from soap ads on…
  • Google Adds More Ads to Mobile SERPs

    Peter Roesler
    26 Aug 2015 | 6:15 am
    One of the benefits of a Pay Per Click advertising platform is that it’s in the platform’s best interest to do everything to make ads effective, since they need clicks in order to get paid. This is why Google and other online advertising platforms regularly modify their ad layouts and designs to see what increases clicks. Following some initial tests, Google has started adding more ads to certain mobile queries. Specifically, Google has started placing three ads in mobile search engine result pages on some queries. The ads are mostly text based ads, and don’t feature things like images…
  • Mobile Devices Dominate Lives of Millennials

    Peter Roesler
    25 Aug 2015 | 6:15 am
    Like the PC was for the 90s, mobile devices have become the defining piece of technology for Millennials. The stereotype of Millennials who never leave their mobile devices is more fact myth. A new study from Domo shows that Millennials are using their mobile devices to handle just about everything. This data on the pervasiveness of mobile devices in the lives of Millennials show marketers the most effective ways to reach young adults. The Domo study is based on surveys from more than 2,000 college students and found that almost all of them use mobile devices for purposes other than making…
  • Study Finds Pinterest Growing in Popularity and Usefulness

    Peter Roesler
    24 Aug 2015 | 6:15 am
    Though Facebook clearly remains the dominate social media network, business owners and marketers would be unwise to ignore the potential in the power of Facebook’s competitors. There is a lot of data that suggests each social media platform appeals to some demographics more than others and influences buyer behavior in different ways. A recent study of Pinterest shows the photo sharing power is growing in popularity and driving sales online and in-stores. “As you may have already heard, today we proudly release Ahalogy’s 2015 Pinterest Media Consumption Study—the second annual version…
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    Digital Marketing Radio: online marketing interviews with internet business experts

  • Facebook Marketing Today – DENNIS YU | DMR #116

    David Bain interviews digital marketing experts including Chris Marr, Chris Ducker, Brent Dykes, Alan Morte, Dave Jackson, Stan Smith, Rich Brooks, John Lee Dumas, Amy Schmittauer and more!
    25 Aug 2015 | 8:00 am
    Today I’m joined by an internationally recognized expert in Facebook marketing. Someone who’s an author at InsideFacebook and also been featured in the Wall Street Journal. He’s the co-founder and CTO at Blitz Metrics – welcome to DMR, Dennis Yu! On this episode of Digital Marketing Radio we discuss Facebook marketing today, with topics including: How much has the... The post Facebook Marketing Today – DENNIS YU | DMR #116 appeared first on Digital Marketing Radio with David Bain.
  • Building brand visibility through relationships – ALEXANDRA TACHALOVA | DMR #115

    David Bain interviews digital marketing experts including Chris Marr, Chris Ducker, Brent Dykes, Alan Morte, Dave Jackson, Stan Smith, Rich Brooks, John Lee Dumas, Amy Schmittauer and more!
    18 Aug 2015 | 8:00 am
    Today I’m pleased to be joined by someone who was responsible the explosion of SEMrush’s brand presence in Europe. She now focuses on helping to drive the brand awareness of many different digital marketing tools – welcome Alexandra Tachalova (@AlexTachalova on Twitter and here on LinkedIn) On this episode of Digital Marketing Radio we discuss building brand visibility through... The post Building brand visibility through relationships – ALEXANDRA TACHALOVA | DMR #115 appeared first on Digital Marketing Radio with David Bain.
  • Creating a Holistic Digital Marketing Strategy – ANTHONY KIRLEW | DMR #114

    David Bain interviews digital marketing experts including Chris Marr, Chris Ducker, Brent Dykes, Alan Morte, Dave Jackson, Stan Smith, Rich Brooks, John Lee Dumas, Amy Schmittauer and more!
    11 Aug 2015 | 8:00 am
    Today I’m pleased to be talking to a man, who founded his first Internet Marketing firm back in 1999. He’s worked for a large search agency, in-house for couple of major brands and is a regular conference speaker – he’s welcome to DMR, Anthony Kirlew. You can find Anthony over at AnthonyKirlew.com. Today on Digital Marketing... The post Creating a Holistic Digital Marketing Strategy – ANTHONY KIRLEW | DMR #114 appeared first on Digital Marketing Radio with David Bain.
  • Should every business be split-testing web pages? – ALEX HARRIS | DMR #113

    David Bain interviews digital marketing experts including Chris Marr, Chris Ducker, Brent Dykes, Alan Morte, Dave Jackson, Stan Smith, Rich Brooks, John Lee Dumas, Amy Schmittauer and more!
    4 Aug 2015 | 8:00 am
    Today I’m pleased to be talking to an award-winning web designer, a man who’s created over 7000 different A/B split tests – he’s the founder and host of Marketing Optimization TV – welcome to DMR, Alex Harris! Today on Digital Marketing Radio we discuss split-testing web pages, with topics including: What got you so passionate... The post Should every business be split-testing web pages? – ALEX HARRIS | DMR #113 appeared first on Digital Marketing Radio with David Bain.
  • Periscope marketing for business – MARK SHAW | DMR #112

    David Bain interviews digital marketing experts including Chris Marr, Chris Ducker, Brent Dykes, Alan Morte, Dave Jackson, Stan Smith, Rich Brooks, John Lee Dumas, Amy Schmittauer and more!
    28 Jul 2015 | 8:00 am
    The Periscope personal broadcasting app was launched just a few month ago, but it’s already seeing over a million broadcasts per month. And today’s guest is one of the leading Periscope authorities with over 20,000 followers – Mark Shaw. You can find Mark over at MarkShaw.biz. Today on Digital Marketing Radio we discuss Periscope marketing for... The post Periscope marketing for business – MARK SHAW | DMR #112 appeared first on Digital Marketing Radio with David Bain.
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    Nolan Wilson Freelance Blog | Toronto Freelance Writer | SEO | Social Media

  • A Look into the life of a Freelance Writer: 10 things most people don’t know about the freelance lifestyle

    Nolan Wilson
    24 Aug 2015 | 7:21 am
      While there is no doubt that I love what I do, sometimes I dread getting ask what I do for a living. Why? Because after I finish explaining what a freelancer is and the type of tasks I do as part of my business, I often get a number of comments along the lines of “that must be so awesome.” While my job is awesome, the majority of people outside of the freelance or small business industry tend to idealize what I do because of the many preconceived notions associated with freelancing. Some of the most common include: • Must be nice to be your own boss • You don’t have to answer…
  • The Value of Guest Blogging As A Content Marketing Tool for Freelance Writers

    Nolan Wilson
    17 Aug 2015 | 7:00 am
    Guest blogging is getting a lot of attention lately in internet marketing circles. As Google continues to make changes to their search algorithm, marketers, freelance writers, and online companies continue to refine their content marketing strategies to incorporate high quality content that will help boost search rankings. One of the most effective strategies to create great content and build high value back links, when done correctly, is guest blogging. Guest blogging provides value on a multiple levels and freelance writers need to take notice of the opportunity this strategy offers. Why…
  • How much content do I need to add to my website?

    Nolan Wilson
    10 Aug 2015 | 7:00 am
    A large number of my clients often ask me about how much content they need to add to their website. While they understand what their website needs in terms of the basic content that appears on all sites (i.e. Home, About, Contact, Services, etc.) many have a difficult time determining their content needs after this. Common questions I receive: How much content do I need? How long should my articles be? How often do I need to add new content? What type of content should I add to my site? How much content? It depends… The simple answer is that it depends. The truth is that there is no…
  • Guest Post: How to Use SEO Link Building Services Effectively

    Nolan Wilson
    30 Jun 2015 | 9:04 am
    Well, let’s face it – a webpage without an effective link-building strategy is just a big no-no for anyone serious about expanding their online presence. The goal of investing in link building services is to get a better ranking among Google SERPs.. Even though link building can be monotonous and time consuming, it is worth all the time invested in it. Here are a few link building services that one can use to improve your search visibility: Tactic # 1: Paid links This tactic is a debatable issue. Yes, paid links can be a good investment. If a marketer can pay to get access to the…
  • The SECRET to Creative Blog Marketing

    Nolan Wilson
    24 Jun 2015 | 7:14 am
    You’ve been assigned with coming up with a new way to market your blog, increase viewership, and attractive new leads that will ensure your company meet its sales targets. But, for some reason you just can’t seem to come up with anything new. You are drawing a blank, sitting there doodling on a blank piece of paper. Why is it so hard to come up with new ideas? Makes you want to just band your head against the wall doesn’t it? What happens when you exhaust your initial list of marketing ideas? What happens when the analytics become stagnant? You can’t rely on the same tactics and…
 
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    Web Brain InfoTech

  • The Best Web Design Technique Currently Available Today

    Divya Pandey
    25 Aug 2015 | 4:16 am
    Being the most reliable advertising platform, the internet has continued to attract many business owners. As a matter of fact, almost every business owner wishes to have a website for one’s business. This is not surprising considering the fact that the internet is the most reliable platform for advertising any kind of business today. There is barely any business expert who will deny this. This realization is what has made the internet a very popular platform for marketing any kind of business. Choose Responsive Design for your Website to Higher SEO Results But, you cannot do business on the…
  • GOOGLE Now Issues Hotel Price Drop Alerts

    Rahul
    19 Aug 2015 | 7:11 am
    Whether a room is booked in a five star hotel or a single star hotel, one would like to book them at the lowest price possible. But what if you have booked a room and the next day prices get slashed. How will you get informed? GOOGLE is testing a new feature which will notify its users when their hotel price gets dropped. But this test is an internal issue for now and only GOOGLErs are involved in it. Brian white from GOOGLE shared that he had booked a room in a hotel and he was notified when the price dropped. It is an innovative step from the GOOGLE. It opens up new online marketing…
  • A Big Question: How to Improve Your Website Domain Authority?

    Rahul
    18 Aug 2015 | 12:24 pm
    Domain Authority is a big metrics to identify your website importance. This is a tool(Open Site Explorer) developed by Moz to measure any website importance. It plays a great role to receive attention of users as well as search engines. As high your domain authority maximum chances to get traffic and higher ranking in search results. It is a big question in all Webmaster’s mind that how to improve domain authority? Is this really a big question? I think it’s an easy Job. With the help of your little effort you can do it easily. No matter I will help you in this work. I will guide you…
  • Pros of Using PPC and SEO Services in Delhi, India

    Surendra
    17 Aug 2015 | 6:05 am
    Advertising is at the center of any business. There are numerous reasons that can account for this. One of the most notable reasons that account for this is the fact advertising a business alerts people to what the business has to offer. It is the most reliable way of opening up to the general public in order for them to know what you have in stock for them. Therefore, advertising a business is inevitable. You have no choice but to advertise. But, the success of advertising a business depends on the advertisement method that is being used. Among the most reliable advertising methods are PPC…
  • How to Use SEO to Take a Business Forward?

    Divya Pandey
    12 Aug 2015 | 7:01 am
    Marketing is said to be the pinnacle of any kind of business. All business experts agree to the fact that there is barely any kind of business that can grow with marketing. For this reason, it is always advisable to market your business regardless of its size. A good number of marketing methods are currently in existence today. However, the internet has proven to be the most reliable marketing platform that is currently available today. There are numerous reasons that can account for this. However, only one reason stands out. This is mainly because the internet marketing tools are quite…
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    Elementary Digital

  • Why does digital marketing matter?

    Jem Weasel
    28 Aug 2015 | 5:49 am
    Blogs, social media, boutique websites, online ads, emails and more. But why does digital marketing matter so much? The fact is consumers are turning ever more to the online market place. Here are four reasons it’s vital to digitally market your small business. Keep Searching When it comes to making decisions for small business services, scores of customers now use online research to assist their choices. 75% of consumers go online to research businesses; four out of every ten will rely on social media or review sites to do their research. If your business is not visible to search engine…
  • PPC Hacks to Revolutionise Your Accounts

    Carl Lewis
    27 Aug 2015 | 6:15 am
    In PPC it never does harm to stay on top of your knowledge. Here are some functions and tips to help you get the best out of Excel and save time. VLOOKUP VLOOKUP helps you amalgamate your analysis tasks and practical work, associating huge amounts of data from multiple spreadsheets. By associating Keywords and Ad Groups with corresponding master entries, VLOOKUP helps you create large numbers of unique destination URLs in much less time than if you had to do it manually. You can also use VLOOKUP to analyze maximum CPC bids in comparison to average CPC at keyword level across multiple…
  • How to Craft a Strong Value Proposition

    Gyles Seward
    26 Aug 2015 | 7:28 am
    As the saying goes ‘you don’t get a second chance to make a first impression’, and this couldn’t be more true for your company’s website. When a visitor lands on your page, you have only a brief moment to draw in their attention before they vanish, But how do you do that when you’re not there to personally deliver your elevator pitch? This is the job of the value proposition. Research has shown that many companies believe identifying and communicating their value proposition is one of their biggest challenges, and this is all too clear when you land on a website with…
  • What Content marketing Looks Like in 2015

    Jem Weasel
    25 Aug 2015 | 7:03 am
    Lots of brands are getting on board with content marketing right now because of the opportunity of big rewards. By properly planning, publishing and executing your content marketing strategy you can vastly improve its success. Here are some key tips: Document Your Strategy Full documentation of any content marketing strategy will enable you to work out how each department can use it to succeed. It will also show you how content marketing plays a vital role to each of those departments. You will then be able to use your documented content marketing for PR, training and recruitment in the…
  • Five things to ask Magento Specialists

    Gyles Seward
    24 Aug 2015 | 5:49 am
    Looking for someone to build you a Magento site? Well, you’re probably worried about how successful you’ll be and want to make sure that you give the job to a team that know what they’re doing. Here are five things you should ask any potential partner when finding a potential Magento development agency. Developer or Firm? Is the person you speaking to a single developer or part of a business? A large team can help you with all aspects of your Magento site from the build to the ongoing content and SEO. Who does the coding for the site? Ask if the agency has Magento certified…
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    eCommerce ERP CRM | Digital Marketing Agency

  • Facebook & Shopify Introduces “Buy” Call-to-action Button

    Justin
    24 Aug 2015 | 5:33 am
    Last year, Shopify team been working closely with the team at Facebook to create a solution for Shopify vendors to promote and sell their products using Facebook’s “Buy” call-to-action button. This feature helps consumers purchase products they discover in their News Feed or on Pages without having to leave Facebook. A small group of Shopify vendors are already making use of this solution to post products with buy buttons, and at present, Shopify team is expanding the beta test to include a variety of businesses. What is the Facebook “Buy” call-to-action button? The buy button…
  • How Shopify Makes Mobile Buying Easier with Google Wallet?

    Justin
    20 Aug 2015 | 11:27 pm
    Most traffic to online stores now comes from tablets and smartphones. The issue is that many of these buyers don’t end up checking out from their mobile device. This can lead to unrestricted shopping carts and less orders. That is the reason, we have been working closely with Google to build and assimilate Google Wallet with Shopify. At present, we are eager to announce that qualified Shopify vendors based in the United States can start accepting payments from customers using Google Wallet. Google Wallet, a US-only payment method, helps online buys securely store their debit and credit…
  • How to Sync Sales of Shopify Store with Intuit QuickBooks Online?

    Justin
    18 Aug 2015 | 11:45 pm
    Merchants can now keep their store orders and account in sync by connecting their Shopify account with QuickBooks online. With the latest QuickBooks Online app for Shopify, business owners can save a lot of time by avoiding manually downloading and tallying order information, and devote their extra time in growing their business and brand. How does QuickBooks Online Help Merchants? By synchronizing QuickBooks Online and Shopify store, merchants can effortlessly file their payment, product, customer data, and tax in the correct ledgers and accounts, saving hours of manual data entry each and…
  • How Shopify Help Your Small Business Grow?

    Justin
    18 Aug 2015 | 12:08 am
    Shopify is a commerce platform that facilitates a person to simply sell online, in store, and everywhere in between. Shopify offers a proficient online store that takes minutes to set up, a payment solution to process credit cards, Shopify POS application to power retail sales, and the Shopify Mobile to accept payments on your smartphone. Shopify is the platform of choice for over 100,000 active global merchants. World-class security, constant innovation and robust API infrastructure of Shopify will provide you with a webstore where the only limit is how fast you can sell. Process as many…
  • How These 4 Shopify Retailers Use Overlays to Drive Traffic & Sales

    Justin
    12 Aug 2015 | 4:14 am
    Generating sales and leads in ecommerce is a tough chore. Each and every day, you get a lot of traffic, but 98% of that traffic will not convert into sales and leads. So what can we do to convert traffic into sales? Any idea? No, then here is the solution of your problem. The best way to make your visitors your customers is engaging them while they are on your website. I spend a lot of time researching how brands make use of promotions to drive sales. Recently took a look at these 4 Shopify retailers to see how they use marketing overlays to generate sales and leads from regular traffic.
 
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    Velocity Local

  • Choosing the Right Photos for Instagram Marketing

    Admin
    26 Aug 2015 | 11:42 am
    Social Media has been the avenue of the new generation people. And in order for your business to thrive, you need to reach out to more and more people every day. Marketing has been known to be the heart of every business and now that the new era of information technology continues to evolve, marketing using technology is also innovating. Social media now is not only limited to Facebook, Instagram has been also known to be one of the best social media marketing tool because of its convenient and easy photo-sharing features. As Facebook continues to age, businesses are now using different…
  • How to Mold Loyal Customers with Social Media

    Admin
    25 Aug 2015 | 12:35 pm
    A successful business is a business that gives a lot of revenue and profit, and to be able to make profit you need to have a sale. A sale is a made when your customers buy your product or get your service. In social media, one like might turn to a sale or order and it might be easy for your social media marketing team, but how do you make your customers follow your page? How do you make them get your service or refer you to other people and comment on the photos that you upload every day? Your social marketing team might have a ton of strategy to make people turn around, like your product,…
  • How to Manage Your Team in Social Media Marketing

    Admin
    21 Aug 2015 | 11:08 am
    There are tons of ways to market your business or company to increase the awareness or reach of your product. Traditional ways of marketing medium are print or newspaper and magazine, television or radio, but as our technology innovate. Different kind of media has been developed because more people are becoming more and fonder of going to the internet. People created site where we can all connect and do a lot of things. Social Media Marketing is a type of marketing that uses social media sites like Facebook, Instagram, Twitter or any website where people of the new era connect online.  …
  • Finding the Right Topics for your Business’ Content Marketing

    Admin
    17 Aug 2015 | 11:57 am
    Every successful business heart lies an excellent marketing strategy. Planning a good marketing strategy is essential for your product to reach a lot people and make it noticed. A successful product is nothing if it is not sold and marketing is the one who makes the consumers turn their heads, check out your product and finally buy it. Marketing can be advertised to different types of media, be it the print ad, the newspaper or magazine, TV, radio or the most famous today, the internet. As access to the internet become more and more easier with the use of smartphones and gadgets that can…
  • Instagram Finally Arrives in the Hootsuite Dashboard

    Admin
    11 Aug 2015 | 6:48 pm
    Hootsuite brought good news a few days ago when it finally announced the addition of Instagram into its roster of social media platforms. The most popular photo app is now integrated with the powerful social media management software, giving a big sigh of relief to all social media marketers who have always wanted to do more with Instagram. In recent months, citizens of the World Wide Web have witnessed the rise of Instagram to popularity. Digital marketers have seen Instagram as the most effective photo-sharing platform for social media marketing with a vast potential for further growth. In…
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    FreshMail » Blog

  • How men and women shop online

    Maria Wąchal
    27 Aug 2015 | 4:23 am
    Data on gender-based shopping preferences are interesting and valuable information that can be used by anyone running an online store. Even a glance at general statisitics or data taken from customer profiles reveals there are clear differences in the buying patterns of male and female shoppers. Careful analysis of the details of these differences in consumer behavior presents opportunities for significant increases in sales. Who buys online? Anyone involved in ecommerce must provide the best possible user experience for visitors to their store. In order to choose the right form of…
  • Eyetracking – What are your subscribers really looking at?

    Michał Madura
    24 Aug 2015 | 5:11 am
    The effectiveness of email marketing campaigns can be verified in different ways. Researchers from EDISONDA Studio have, for the third time, used eyetracking technology to see how messages are viewed on mobile devices. We’re going to take a look at a few of the most interesting findings of the research and later you’ll find a link that will let you download a free e-book with the full results. The eyetracker is a device that makes it possible to track the movements and focus of the eyes and its mobile version lets us do so on messages displayed on mobile devices. Bear in mind that the use…
  • The latest version of FreshMail is here! Take a look at what’s new

    Paweł Sala
    19 Aug 2015 | 5:41 am
    A few weeks ago I wrote about our work on the new layout of the FreshMail system and now I’m proud to be able to tell you about everything we’ve done. The main idea behind the changes was to create a more functional, cleaner and flatter interface. The speed of the application has also been increased so now you can get your email marketing campaign going even faster. We also listened to feedback from you and made changes to how you navigate through the system to make using it easier than ever. FreshMail’s main functionalities are still in the same places as before so don’t be afraid…
  • Need to build your mailing list faster? Just get a tablet and FreshForm!

    Artur Dąbrowski
    12 Aug 2015 | 1:47 am
    There are lots of ways to build a mailing list. If your goal is to expand yours as quickly as possible, there are many strategies to use both online and offline. But establishing contact with new customers when offline is now easier than ever with our new tablet application, FreshForm. FreshForm - Change your tablet into a mobile subscription form from FreshMail on Vimeo. If you run an offline business, organize meetings and conferences or take part in things like trade fairs in your field, you need to take advantage of every situation to build your email address database. Anywhere and…
  • Engagement – the new fight against email spam

    Paweł Sala
    10 Aug 2015 | 8:30 am
    Email service providers constantly try to create mechanisms that can distinguish spammers from marketers who are operating on the principle of permission marketing. The purpose of these efforts is to ensure that only valuable and interesting content reaches our inboxes. In February of 2015, the Email Evolution Conference took place in Miami and featured a discussion panel with representatives from Gmail, Outlook and AOL responsible for message deliverability. Information about how the almost mythical “engagement rate” - an indicator of whether or not a message should land in inboxes - is…
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    Disruptive Advertising

  • 5 Places You’re Forgetting to Put a Call to Action

    Allison Otting
    27 Aug 2015 | 8:00 am
    The other day I was trying to help my brother set up the domain “otti.ng” (yes, I know you’re jealous... The post 5 Places You’re Forgetting to Put a Call to Action appeared first on Disruptive Advertising.
  • How to Use PPC to Get More Sales

    Jacob Baadsgaard
    26 Aug 2015 | 8:00 am
    Contrary to popular belief, PPC campaigns never make money. It’s marketing. All you do is spend money. Of course, you... The post How to Use PPC to Get More Sales appeared first on Disruptive Advertising.
  • Which Type of Landing Page is Best For Your Business?

    Sarah Rodriguez
    25 Aug 2015 | 11:30 am
    Landing pages are a vital part of online advertising, so it’s important to use the right type of landing page... The post Which Type of Landing Page is Best For Your Business? appeared first on Disruptive Advertising.
  • Get More Conversions By Shortening Your Form

    Casey Walrath
    19 Aug 2015 | 8:00 am
    When I’m out shopping and standing at the checkout line, do you know what’s annoying? Well, aside from being stuck... The post Get More Conversions By Shortening Your Form appeared first on Disruptive Advertising.
  • 4 Ways to Get More Out of Your Hero Shot

    Allison Otting
    17 Aug 2015 | 8:00 am
    Have you ever met someone and couldn’t stop looking at their face? Whether it was because they had the face of an... The post 4 Ways to Get More Out of Your Hero Shot appeared first on Disruptive Advertising.
 
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    Welcome To The #1 Customer Flow Communication Platform

  • 3 Simple Ways to Improve your Insurance Marketing

    Alissa MacDougall
    28 Aug 2015 | 4:30 am
    Insurance marketing is all about connecting with your clients on a personal level. In order to make big insurance purchases, clients have to trust you. The more they trust you, the more likely they are to make an important purchase from you. Whether it is life, home, or car insurance, clients have to feel like you have their best interests in mind. With new technologies there are now more way than ever to show you care about your client’s interests. Use these marketing tips to show that you have your clients’ interests in mind in the digital age. Make the most of social media Social media…
  • Improve Your Pharmaceutical Marketing with These Tools

    Alissa MacDougall
    26 Aug 2015 | 4:16 am
    Digital communication and marketing is growing and becoming more common for pharmaceutical marketing. Take advantage of this shift by using marketing automation to streamline your marketing and communications. Here are a few easy ways you can use marketing automation to help with your pharmaceutical marketing strategy. Track Website Engagement Chances are that you have a website for your pharmaceutical brand but can you tell how engaging it is for customers? Our automation marketing platform contains a web tracking application that allows you to track all of the activity on your website. Web…
  • Showcasing Our Stars: Parth, PHP Developer

    Veronica Taylor
    24 Aug 2015 | 4:50 am
    Parth is our PHP Developer coop who comes all the way from University of Waterloo. Today he shares his experiences working at SimplyCast. How did you get a job at SimplyCast? I applied to a job posted by SimplyCast on JobMine, which is University of Waterloo’s online job portal for coop students. Luckily, I got an interview call and landed a job at SimplyCast. Which educational institution do you attend and what have you studied? I am enrolled as an undergrad Electrical Engineering student at University of Waterloo. I have completed one year. What made you want to join the SimplyCast…
  • How To Improve Your Travel Marketing

    Alissa MacDougall
    21 Aug 2015 | 4:10 am
    When it comes to traveling, most travelers are undecided about where to go. There are a lot of options and a lot of places they can choose from. How can you convince them that your location is the perfect place for them to visit? Generic marketing isn’t going to cut it when you’re trying to convince people to spend they’re valuable vacation time with you. You need to personally engage them and show them why you are the absolute best fit for their vacation. Find Tourists on Social Media Social media is the perfect place to appeal to potential visitors. By creating social media accounts…
  • Showcasing Our Stars: Jennifer, Director, Restaurant Solutions

    Veronica Taylor
    20 Aug 2015 | 3:52 am
    Jennifer is our Director, Restaurant Solutions. Jenn started as a coop and is now in charge of our Restaurant vertical. She also created the very first version of our Reseller Program several years ago. How did you get a job at SimplyCast? My first role at SimplyCast was through an 8 month “Corporate Residency” while completing my MBA at Dalhousie University. Which educational institution did you graduate from and what did you study? I did my Bachelor of Commerce at Mount Allison (Honours in Marketing) and my MBA at Dalhousie (focus on Marketing and Strategic Management). I…
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    SoumenSiddhanta dot com

  • Womens rain boots

    Soumen Siddhanta
    18 Aug 2015 | 2:00 am
    There are countless designed womens rain boots to make a choice from within the stores. How does one know how to start? The most well-liked styles and colours at this time would be the plaids. Amazon.com Widgets There are several extraordinarily great styles available that are both hot and trendy. They are available in almost [...] The post Womens rain boots appeared first on SoumenSiddhanta dot com.
  • What You Need To Know About SEO Ranking Factors?

    Soumen Siddhanta
    17 Aug 2015 | 4:43 am
    Every year it is presumed that Google emphasizes on some specific ranking factors more than others. Read on this article to know more about the SEO Ranking Elements for the year 2015 on which Google is highlighting more. As we all understand that nowadays Google is thinking about around thousands of signals as ranking elements [...] The post What You Need To Know About SEO Ranking Factors? appeared first on SoumenSiddhanta dot com.
  • Dealing with Building A List Frenzy: Take Time To Promote

    Soumen Siddhanta
    15 Aug 2015 | 8:53 am
    It is an approved fact among the experts since internet advertising succeeds only with a top quality, highly targeted approval email list in place. As a result,the multi-level online marketers have pounced on this and all over you look yet another “matrix” lead creating system emerge. There is no question that these are effective procedures [...] The post Dealing with Building A List Frenzy: Take Time To Promote appeared first on SoumenSiddhanta dot com.
  • Quick Ways to Update Your Email Marketing Campaign

    Soumen Siddhanta
    15 Aug 2015 | 8:35 am
    Email marketing is a really strong method of marketing that’s not going to become antiquated any time soon. That doesn’t suggest that you could still make use of those same exact old methods and assume wonderful results. With any type of marketing approach, you need to alter with the times, and the exact same holds [...] The post Quick Ways to Update Your Email Marketing Campaign appeared first on SoumenSiddhanta dot com.
  • Easy Steps To Guide How To Make Money Online?

    Soumen Siddhanta
    13 Aug 2015 | 4:39 am
    There is a simple formula that the effective websites make use of to make money online. It involves sound judgment about what any company has to do with. Nevertheless, remember this: – Certainly, the Internet provides you the whole world as a market for your product and services. You cannot request for a much better [...] The post Easy Steps To Guide How To Make Money Online? appeared first on SoumenSiddhanta dot com.
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    Freshrank - The Best SEO company in Mumbai.

  • The New And Improved WhatsApp

    admin
    27 Aug 2015 | 5:05 am
    After implementing a number of features into its beta build, WhatsApp finally unleashed them in its latest update available now on Play Store. These features lets users customize their personal chats, giving WhatsApp an edge over other messaging apps. The features include: Mark As Unread Although this feature doesn’t really affect whether you’ve read the message or not, it lets you mark the chat as unread. Although, the person you’re WhatsApping will be aware that you’ve read their message, this feature just let’s you mark the chat as unread so you can respond to it at your…
  • 140 Characters is no more The Thing!

    admin
    17 Aug 2015 | 3:13 am
    Want to brag about how a customer service agent made you wait for hours and didn’t tell you how to uninstall an app or how you received the new iOS update before your friends did, but cannot do so because of the limitation of 140 characters even for direct messages on Twitter? Well, that’s not the case anymore. Twitter has removed the 140 character limit from Direct Messages! Last week the company’s blog post mentioned, “You can now chat on (and on) in a single direct message, and most likely have some characters left over.” The micro blogging giant said that it has…
  • The Porn Ban Fiasco!

    admin
    5 Aug 2015 | 7:07 am
    Imagine coming home late one Saturday evening. You’re probably a few drinks down and the party extended longer than it should have. Your vivid charm and perfectly greased hair didn’t aid you with the ladies at the bar or the dance floor. You’re a bit frustrated from a tiring week at work and just want to let off some steam as you quietly venture into your room. By this time you’re pretty much feeling the groove. You pull the curtains, dim the lights, and lie down like Kate Winslet in Titanic as Leonardo DiCaprio draws a graphically stunning sketch of you. You’re barely in your…
  • The Ultimate Guide to using social media for your business!

    admin
    24 Jul 2015 | 8:59 pm
    Internet is the most visited technology compared to any other media around the world and social media is a trend which has spread swiftly. A Business in the marketing field is all about reaching to the audience before any other brand does. How to boost your social media post? This article includes all possible elements required to boost your posts to the top of social media platform. Every competitor in the market is aware of social media and has made use of the media platforms to engage target audience and gain social followers. Here are some important (legally) pointers and ideas to drive…
  • Is Google forgetting or stopping?

    admin
    17 Jul 2015 | 7:23 am
    We keep looking for it because we need to see something new, something better, everyday. And that something is the magical word ‘update’! But somehow this magic is not been seen for quite sometime. People have various reasons to it and the guessings are getting bigger gradually. But how and why all of it stopped is still a mystery to all. Numbers Really Matter Since the year 2000 to 2015 the graph has seen a great growth in recent years. 2012 being the golden year, 2011, 2013 and 2014 comparatively fine. But 2015 has been like the first year. Almost nothing new has come up now. Is it…
 
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    online super ninja

  • Tracking Revenue from Facebook Traffic in Google Analytics

    Mark Hansen
    27 Aug 2015 | 7:09 pm
    Facebook is the world’s largest social network with over 1.4 billion active users monthly. For that reason, it’s probably an incredibly important component of your marketing strategy — helping to develop brand loyalty and driving traffic to your website. While Facebook Pages offers its own analytics platform (called Facebook Insights) to provide information about the people who like and engage with your Page, it can’t track visits or actions that take place on your website. For that, you need Google Analytics. By combining Google Analytics with Facebook Insights, marketers can better…
  • How To Set Up A Business Facebook Page

    Alan Young
    23 Aug 2015 | 8:36 pm
    What happening my Online Super Ninjas! This article I’m going to show you how to set up a business Facebook page. Having a great Facebook page can be great for your business if used right. Just think about it, Facebook’s size and reach is giiiiganntic!! You can target anything from their favourite soda to what car they drive. Your job is to get people to your awesome Facebook page then to your awesome offer which is presumably on your awesome website! So first things first, time to set up this badboy! Are you ready? GOOD now lets get the ball rolling;-) Step 1 Presuming you already have a…
  • Q & A from Marko Saric, Blogging Advisor at HowtoMakemyBlog.com

    Marko Saric
    20 Aug 2015 | 12:14 am
    1. Hey Marko, the first question I’d really love to know is how many set backs and seeming failures did you have to persist through to get to where you are today? I really love asking people this because I think people can give up way to easily when the going gets tough and hopefully hearing how other people experienced set backs and challenges but reached their goals in the end will be an inspiration to keep going when it gets tough! Many! This is one part that many people don’t understand. You may see tons of case studies about successful bloggers out there but rarely do you hear…
  • Size Matters: 90% of a Social Media Group is Inactive

    Jeremy Miller
    17 Aug 2015 | 12:11 am
    Vibrant, engaged social media communities are not the average. Spend a few minutes searching social media groups, and you will find countless Facebook Pages and LinkedIn Groups that are floundering or abandoned. They’re virtual ghost towns. There are over 1.3 million groups on LinkedIn, but only 3% of them have 1,000 or more members. And less than 0.017% of groups break 10,000 members. They were set up with good intentions, but failed to ever get off the ground. The reason so many groups fail is they don’t achieve a critical mass. If you want to grow a vibrant social media community, size…
  • How to Protect Your Website from Hackers

    Cassie Phillips
    11 Aug 2015 | 5:19 pm
    Hackers are the contemporary bank robbers, especially if you’re a person who does business online.  They come into your space, armed to the teeth with their tactics and internet knowledge, and they make demands and threaten to hurt you and your business.  But, with help from a little bit of common sense and a whole lot of sensible advice, you can make sure that your website remains protected from malicious hackers! Make a secure password. Just like having a good lock on a sturdy door is an effective way to prevent thieves from entering a building, a secure password is the first step to…
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    Email Marketing Tips

  • [Twitter Chat] The Do’s and Don’ts of Social Media Marketing

    Olivia Dello Buono
    27 Aug 2015 | 7:00 am
    With nearly two months ‘til ASCEND Digital Marketing Summit takes place October 18-20 in Philadelphia, we want to introduce you to our lineup firsthand. We’re hosting three special #AWeberHour Twitter Chats, featuring a sampling of our amazing speaker lineup. And since it’s our last chat of the season, we’re going big. Join us Wednesday, September 2 from 2-3pm EDT as we explore the do’s and don’ts of social media marketing. If you’re using social in your business strategy, you won’t want to miss this. Our Guest Panelists Andy Crestodina, @crestodina Andy Crestodina is…
  • How Emily from Jones Design Company Added Over 1,100 Subscribers to Her Email List

    Monica Montesa
    24 Aug 2015 | 7:30 am
    The following is a guest blog post from Christina Sullivan, Director of Brand Strategy at Heyo. Meet Emily. She’s the blogger and designer behind Jones Design Company.Jones Design Company began in 2002 as a custom stationery business and transitioned into a blog in 2009. On the blog, readers can find topics like home decorating, crafting, organizing, beauty and fashion, combined with Emily’s incredible design skills. Emily uses AWeber as her email marketing platform of choice, as email marketing is a top priority for Jones Design Company. “Because we are primarily a blog, it is…
  • Digital Marketing News: August 2015

    Monica Montesa
    21 Aug 2015 | 7:00 am
    This was a big month for the digital marketing world. Here are our favorite stories that had everyone talking. A is for August, and Alphabet Earlier this month, Google caught everyone off guard when it announced the release of its new parent company, Alphabet (aka the next phase in their plan of world domination). In a nutshell, it means that Google and other projects such as Google X lab, are now sub-companies that fall under it. Naturally, everyone freaked out, and snarky comments and Alphabet jokes ensued. Read more Twitter raises the roof… on character limits Love sending direct…
  • Introducing Drafts: A New Way to Get More out of Your Email Content

    Kristen Dunleavy
    20 Aug 2015 | 7:03 am
    Here at AWeber, we bang a gong every time we accomplish something big. We love the feeling of GSD (Getting Stuff Done), and we know you do too. That’s why we’re so excited about our newest update (and you can bet that we banged our gong extra loud, too). We wanted to give you an easier way of managing your emails so you can get more stuff done. Meet the all-new Drafts view. Drafts is a new feature within your AWeber account where you create your email messages. When you have an awesome idea for an email, you simply create a draft. You can then choose whether you want to add it to a…
  • The 5 Email Design Best Practices Every Marketer Should Know

    Olivia Dello Buono
    19 Aug 2015 | 7:00 am
    The following is a guest blog post from Justine Jordan, Marketing Director at Litmus and email design enthusiast. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you’ll find her organizing The Email Design Conference or editing Litmus’ latest blog post. 1. Email is not a .JPG, print ad or a one-page website. Reusing content across mediums is a smart way to maximize resources, increase efficiency, and apply takeaways from other channels. Taking the featured image from a successful print run and using it in your go-to email template may seem like a quick win,…
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    Sprout Blogging

  • What is a Blog?

    Akshay Chugh
    9 Aug 2015 | 4:21 am
    What is a blog? I am asked this question very often through emails, meet-ups, conversations over message chats to answer: 'what is a blog' and if you are reading this article then you are looking for an answer to the same question too! However, this question can be answered ranging from explaining the very basic concepts of blogging to the technicalities involved in it. But, before I start here are some definitions from people across the blogging community.‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML…
 
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    TopTipsMarketing

  • Never Underestimate the Power of Your Blog As a Marketing Tool For Your Online Business

    Timothy James
    28 Aug 2015 | 6:41 am
    “(Weblog – usually shortened to blog) Blog is an abbreviated version of Weblog, which is a term used to describe Web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal Web site featuring diary-type commentary and links to articles or other Web sites. “ In it’s simplest terms, a […] The post Never Underestimate the Power of Your Blog As a Marketing Tool For Your Online Business appeared first on TopTipsMarketing.
  • Seven Simple Steps to Starting Your Poetry Blog

    Timothy James
    28 Aug 2015 | 4:31 am
    Blogging and poetry can easily go hand-in-hand. Both are writing, right? The problem is, many poets don’t know how to start a blog. They just have no idea where to begin. If you’re someone like this, hopefully I can help. Follow these simple steps and you’ll have the know-how on how to start your own […] The post Seven Simple Steps to Starting Your Poetry Blog appeared first on TopTipsMarketing.
  • Blog Writing Tips: Keeping Content Fresh

    Timothy James
    28 Aug 2015 | 1:57 am
    Content may be king, but to torture a metaphor somewhat, even the most brilliant crown can grow tarnished. Generating good content isn’t always an easy thing, and it requires a great deal of effort to avoid getting into rote postings and halfhearted content that isn’t of the quality a blog and its audience deserve. A […] The post Blog Writing Tips: Keeping Content Fresh appeared first on TopTipsMarketing.
  • Build Blog Traffic Fast

    Timothy James
    27 Aug 2015 | 11:55 pm
    Ok you’re first hot trends blog is set up and ready for visitors to come and read your content and hopefully click on your money making links. So let’s get some visitors. Obviously we want all we can get in a short period of time. Since we can’t really count on Google to index out […] The post Build Blog Traffic Fast appeared first on TopTipsMarketing.
  • Making Money Online – How to Get Free Traffic to Your Blog

    Timothy James
    27 Aug 2015 | 7:43 pm
    No blog site will make money online without traffic. It’s the lifeblood of an Internet marketer. If you are doing all the right things and still not getting traffic, then your content isn’t what people want. That means you have to look carefully at what you are offering. However, a blog may have low traffic […] The post Making Money Online – How to Get Free Traffic to Your Blog appeared first on TopTipsMarketing.
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    Brent Jones Online

  • Network with Influencers with Dave Schneider

    Brent Jones
    27 Aug 2015 | 5:36 am
    betterblogging. Episode #17 | Dave Schneider Dave Schneider Ninja Outreach Facebook Twitter Get a 14-Day Unlimited Free Trial of Ninja Outreach What Is Better Blogging? Better Blogging is a video interview series that explores the best practices of successful bloggers. Episode #17 Takeaways Even the most successful bloggers started out by building and leveraging relationships. Ninja Outreach can help you instantly identify thousands of influencers in your niche. Blog commenting and social sharing can help to get an influencer’s attention. Find ways to feature influencers in your blog…
  • How to Deal with Trolls, Bullies & Jerks

    Brent Jones
    17 Aug 2015 | 5:00 am
    On the heels of winning a free copy of Jay Baer’s book Hug Your Haters, I decided to chat with you today about how to deal with trolls, bullies and jerks. Let me preface this post by saying it is not directed to Starbucks, Chipotle, or McDonald’s. When corporations find themselves the targets of criticism, they have no recourse but to address the negative feedback. And fortunately, they can hire agencies at a hefty price tag to help navigate these murky waters. And that navigation often looks a little like this… Instead, I am writing for the bloggers, vloggers, solopreneurs,…
  • Monetize Your Blog with Carol Amato

    Brent Jones
    13 Aug 2015 | 5:42 am
    betterblogging. Episode #16 | Carol Amato Carol Amato Website About Carol Amato Carol’s Coaching Membership Want a Free Website Analysis Courtesy of Carol? Visit Carol Amato Help and… Submit a Request What Is Better Blogging? Better Blogging is a video interview series that explores the best practices of successful bloggers. Episode #16 Takeaways Building an online business can be part-time to start. Look for social proof and authentic interactions before choosing a mentor or coach. Set up a central hub from which to do your business before setting up niche sites. Don’t…
  • Understanding Relationship Selling on Social Media

    Maddy Osman
    5 Aug 2015 | 5:00 am
    If you want to sell something in the age of open information, then you can’t lead in with a promotional message. Whether you’re a large corporation or an individual offering specific services, it’s important to build a relationship with potential customers before introducing the idea of selling them something… We’re entering a new age of doing business, and you need to adapt your strategy if you don’t want to get left behind. Here’s an actionable strategy to help you get started with relationship selling on social media. (1) Follow influencers in your…
  • 6 Ways to Get Traffic from Forums to Your Website

    Radoslav Chakarov
    4 Aug 2015 | 5:00 am
    I am going to stand right up and say it… If you are not getting traffic from forums to your website then you are missing out on a serious opportunity. If you are not getting traffic from forums to your website then you are missing out on a serious opportunity.Click To Tweet No matter the niche, there are enough forums where people gather and discuss their business or hobbies. Those people are a targeted audience that can be converted into loyal readers and clients one way or another. Today we are going to look at how you can increase your chances. First, you need a little preparation.
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    ADG Online Blog

  • Think different Stay Innovative; possible ways to Get Users market your Mobile APP

    Adgonline
    25 Aug 2015 | 2:08 am
    With the technology evolving ever second in the world, Mobile App development is one of the fastest growing industries. As the number of mobile and smart phones is increasing day by day, businesses are developing innovative mobile apps to attract target audience. Now let’s figure out the hardest part of building a mobile-first startup,distribution which […]
  • Why is SEO, the need of the hour for any business entity?

    Adgonline
    20 Aug 2015 | 9:52 pm
    Search Engine Optimization is an essential online marketing tool which holds an important position in elevating an identity to a newer tangent online. Having positive market credibility is a must for sustained growth of a business; it helps to act as a first indirect interaction with a potential customer. It holds a lot of prominence […]
  • Importance of Online Reputation Management

    Adgonline
    18 Aug 2015 | 10:06 pm
    It takes years of hardship, dedication and perseverance in building a positive repute of a company. Having a good reputation in the market gives a ground to thicker relations with the customers based on trust and credibility. Now, let’s head towards the online reputation of a business, how important is the online reputation of a […]
  • Some tools to help you keep a track of the rival’s progress

    Adgonline
    13 Aug 2015 | 9:47 pm
    It’s well said that “keep your friends close but your enemies closer” but in real world competitors may be not exactly our enemies but surely much important  in determining our real strength. It’s easier to become successful, what matters more is to maintain that success for prolonged period of time. In order to truly sustain […]
  • 6 Reasons Why to Invest in Mobile App Development

    Adgonline
    10 Aug 2015 | 9:58 pm
    Mobile app for many businesses is no more a choice, in fact, many customers now expect a business or brand to have its own dedicated mobile app. Mobile apps are developed for all kinds of operating systems from Apple, Android, and others. This helps you in creating better brand awareness and loyalty amongst a vast […]
 
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    firedrumemailmarketing.com

  • Is It Time to Redesign Your Website?

    Kevin Troendle
    5 Aug 2015 | 11:09 am
      Most people know us at FireDrum as being email marketing experts. We offer a leading platform in the email marketing industry and a variety of options for beginners and email experts alike. What a lot of people don’t know is that we also offer extended services that can help you build your brand and market your business beyond email. That includes things like Pay Per Click campaign management, Search Engine Management and Optimization, and Web Application Development. One of the main extended services that FireDrum offers, which I am going to highlight today, is Website Design…
  • How To Choose An Email Marketing Service

    Jackie Broussard
    29 Jul 2015 | 3:06 pm
    Many business owners find themselves asking some variation of this question while delving into their email marketing strategy: “Which email marketing service is best?” If you’re looking for the best email marketing software, “best” will really depend on what fits for your company. Email marketing software is not a one-size-fits-all deal. At FireDrum, we understand the individuality of our email clients. We know that different clients have diverse needs, and that’s the reason we offer the variety of solutions that we’re known for. I won’t bore you with the details of comparing…
  • Marketing to Millennials: Have they given up on email?

    admin
    22 Jul 2015 | 12:03 pm
    Online social networking and advanced messaging networks are the preferred modes of communication of the Millennial Generation, and it’s easy to understand why. After all, social media giants such as Facebook and messaging apps such as WhatsApp enjoyed a major surge in popularity around the same time the Millennials were coming of age. Does that mean this generation has given up on email? Not necessarily. It turns out that email use is quite popular among young adults these days. According to a recent report published by the Principal Financial Group (PFG) in the United States, email…
  • 5 Easy Ways to Grow Your Email Marketing Subscriber List

    Jackie Broussard
    15 Jul 2015 | 10:25 am
    The hardest part of any journey is taking the first step. When you first start out with email marketing, growing your subscriber list can seem like a daunting task. How do you get your first few subscribers? How do you go from zero to one… to 10, 100 or one thousand? As always, the first step is to create outstanding content. Before you publish an email marketing campaign, always ask yourself “Would I share this?” If your content isn’t share-worthy, you’re missing something. Exceptional content should always be your #1 priority. But once you have great content, how do you share it?
  • FireDrum Version 4.1.1 Released

    Kevin Troendle
    8 Jul 2015 | 3:18 pm
    Released 7/3/2015 Auto Created Thumbnail Images for Email Campaigns Now you will see an image next to each email campaign automatically! Visually you can easily find an email and see what an email looks like without even clicking. Hover over the image and you with see an image of the entire email. Download as PDF Under Reports, download your email campaign as a PDF or as an PNG image! Great for including in your own reports or sharing with others. Campaign List Changes Emails sent previously are listed under each email campaign. Here you can view the email, see quick stats or launch into…
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    Wylie Communications, Inc.

  • I’ve got a little list

    Ann Wylie
    22 Aug 2015 | 10:00 pm
    Eight thoughts about the length of your listicleThank you, David Letterman.Is 10 tops? How many items should you include in your listicle?The Top 10 list rules the Web — or at least, Buzzfeed. The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral (15) by 142%, according to research by Noah Veltman and Brian Abelson, two Knight-Mozilla fellows. Fiddle around with their addictive “listogram” for details.Perfect 10 The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral…
  • Break the news

    Ann Wylie
    15 Aug 2015 | 10:00 pm
    The New York Times improves on the fact packWriting a news story? You could do worse than study The New York Times for inspiration.News? Or snooze? Take a tip from The New York Times and run “snappy synthesis” news leads instead of fact packs and announcements.We analyzed 87 stories in the Dec. 15, 2014, edition of the Times. (We skipped the sports pages and one-paragraph stories.) Reporters started 44 of those pieces with news leads.News leads put the bottom line up front so busy readers in a hurry can gulp the news in one paragraph rather than reading the whole story. On Dec.
  • Readability smackdown

    Ann Wylie
    8 Aug 2015 | 10:00 pm
    Master Class attendees boost reading ease by 226%, 230% — even 300%One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter contest.Using Microsoft Word’s Readability Statistics, attendees edit their copy, bringing their Flesch Kincaid grade level down and their Flesch reading ease up.Don’t dump a paper pyramid on your reader Multiply your message’s readability, in less than an hour. Just take a tip from some of these Catch Your Readers Master Class graduates.Our Chicago Master Class winner increased reading ease by a remarkable…
  • Are you giving your readers e-somnia?

    Ann Wylie
    25 Jul 2015 | 10:00 pm
    Bedtime screen reading keeps folks up all nightHere’s one more obstacle to reaching readers online: Reading that email or blog post before bedtime can literally cause your readers to lose sleep.One more thing that’ll kill you The blue light from an electronic device may increase your readers’ risks for cancer and heart disease. Image by James Royal-LawsonAt least, that’s what researchers from Harvard Medical School at Brigham and Women’s Hospital say.The researchers observed folks reading an e-book on an iPad for four hours before bedtime. Then they watched the…
  • Shatter the pyramid

    Ann Wylie
    18 Jul 2015 | 10:00 pm
    Another communicator takes on the featureToo many communicators married the inverted pyramid when they were 19, have made a lot of triangular babies and have remained monogamous for all these years. Problem is, the traditional news structure doesn’t work well with humans.If only all pyramids were this colorful Add color to your copy with a feature instead of a news structure. Image by *Psycho Delia*But Janelle Davis, for one, has started to flirt around with other structures. During my Catch Your Readers Master Class in April, the public relations strategist for the American Academy of…
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    HITO Select - Blogs

  • Dealing with the Millennials 2

    21 Aug 2015 | 2:47 pm
    This is a brief continuation from the last post since I received some considerable feedback although I still have not actively promoted it. I also heard from my best friend —actually one of the models for the bad guys in the scenarios (each character was an aggregate of real people)— that someone has cited the post in his/her work where generational differences may be a little over-generalized. I am quite concerned. I fear that the scenarios may have come out a little too strong since they were largely based on my own experience that has quite an emotional significance. Also, I…
  • Dealing with the Millennials

    12 Aug 2015 | 1:52 pm
    Many employers face difficulties in dealing with the Gen Y, or the millennials. It is said that they are unreliable, constantly need to be watched and encouraged, can disappear from the work for incredulous reasons, let parents talk to the employers, and have little respect towards the more experienced seniors. Actually, in terms of the institutionalized professional training and technological savvy, this is the most prepared generation for professional life. Yet, some of them lack something very vital to make it in the real life. That is, in the excessively simplest term, maturity.  …
  • Free Tools for Survey and Data Analysis

    25 Jan 2015 | 6:15 am
    I love free stuff. I can even type “free download” in 5 different languages, and recently I am seriously teaching myself 2 languages solely with free online resources. In this article, I will introduce essential tools for consultants like us, who offer some services in more data-driven approach. Specifically, survey and data analysis tools! And I only focus on free stuff. If you are a consultant or professional searching for survey and stats tools, you came to the right page. Also if you are working at an organization internally while having strong research background in…
  • Essential Tools for Starting Up Small Business

    21 Dec 2014 | 7:24 pm
    This issue of blog is targeting very wide audiences. I believe it is beneficial to those who are thinking about launching a new business but have no idea how to do it by themselves. Also, I believe it can be very useful for my fellow consultants: young enthusiasts who are thinking about becoming independent as well as seasoned independent consultants who desire to upgrade their tools. I will not talk about process for incorporating because that is regionally different. Rather, I will focus on introducing the tools for your day-to-day operation so you won’t have to waste your time…
  • Cultural Issues: Agreeableness and Conscientiousness of Japanese

    17 Apr 2014 | 5:14 am
    Many of the popular psychological assessment tools were originally developed in English and in USA. Then, they were translated into many other languages, and currently used throughout the world based on the assumption that the traits and tendencies assessed in the instruments universally exist across cultures and languages. This assumption is actually well-tested, and yes, the constructs of interests assessed in many popular instruments are often indicated to be existential universal. The five factor model of personality, or what we often call as “The Big Five,” is one of such…
 
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    heineventures.com

  • A comprehensive list of new business, marketing and product ideas (The Idea Experiment)

    Matt Langan
    4 Aug 2015 | 4:12 am
    I come up with new business and product ideas everyday to push my creative limits and help you succeed. I call it The Idea Experiment. Enjoy. 1. Connected soil monitor A small monitor placed in soil that would tell you when a plant needs to be watered. The hardware would be connected to an app on your phone. Using the app, you’d simply set the plant type then place the monitor in the soil. You’d get a push notification when it’s time for you to water your little green machines. Update: there are a few solutions in the market, like this one. I’d like to see the price…
  • User interface design tips you can’t afford to ignore

    Matt Langan
    19 Jan 2015 | 8:14 am
    A friend wanted my opinion about his app that was nearing the eve of its release. He had every reason to be excited. And I was excited for him. …Until I saw his app’s design. It was like he described matching me with a beautiful, intelligent, hilarious, single brunette only to introduce me to a sweaty, portly bride going HAM at her wedding reception at a Golden Corral. “Check please!” I sat at my desk cycling through the app’s designs. Pixels, color palettes, kerning and click-through sequences blended together as my interest for the venture…
  • I’ve heard thousands of ideas. Each one was worthless without these three things.

    Matt Langan
    11 Jan 2015 | 12:52 pm
    Imagine you just woke up on an ice cold Monday morning in January. I know you didn’t want to. Nothing short of thinking about taking a hot shower would motivate you enough to bravely cast your covers away. After hitting the snooze button twice, you cave, barrel to your bathroom, grab the shower handle, and redline it. Moments later, safely enveloped by steam pluming around you, you’re hit by it… A game-changing idea. It’s as if your mind was quietly panning through muddied thoughts before it suddenly uncovered a fat golden nugget. Your mind picks up pace as you…
  • A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit…

    Matt Langan
    29 Dec 2014 | 10:28 am
    If you could have one superpower, what would it be? Flying? Traveling in time? Something else? When I was ten, it was to dunk. I know what you’re thinking, that power isn’t super. But to a short, chunky white boy who spent hours each day trading basketball cards and dreaming about playing in the NBA, it was. When I was fourteen, it was mind reading. If I could only read my crush’s mind, I could get her to like me, I thought. I still wish I had this superpower at times Now, it’s predicting the future. Imagine the actions you could take (or avoid) today if…
  • Content marketing checklist: 42 questions to ask before publishing your next article

    Matt Langan
    7 Dec 2014 | 10:42 am
    Ninety-three percent of B2B marketers say they integrate content marketing into their overall marketing strategies. Article bonus: access the books and websites I study to help me improve my content marketing. Shockingly, many of these marketers – a whopping 58% of them – admitted they aren’t effective at it. It might sound obvious, but a major reason content marketing fails is because the content that’s marketed isn’t any good. Take it from me. I’ve failed at content marketing. I’ve failed at content marketing I spent six…
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    Guild of Bloggers

  • Unique Marketing Tips to Get You More Customers

    Jimmy Rodela
    18 Aug 2015 | 7:35 am
    If the marketing strategies you’re using are pretty much similar to that of your competitors, you’ll never be able to obtain an unfair advantage over them. It’s exactly because of this that businesses nowadays are keen on looking for innovative, and unique marketing strategies to give them the competitive edge that they need to get more customers. If that’s what you’re looking to learn, then you’re definitely on the right page. Allow me to share with you 3 out-of-the-box marketing tips that I personally use to get more customers, and grow my business. 1)…
  • Email Marketing Mastery: Which Email Marketing Tool Will Explode Your Sales

    Jimmy Rodela
    3 Aug 2015 | 2:38 am
    © Brian Jackson / Dollar Photo Club What if I tell you that there is a way to turn your $1 into $44.25? It’s mind-boggling, isn’t it? While some may think that there’s no way in high heaven to make this miracle happen; many of the seasoned internet marketers are achieving this miraculous multiplication of their money’s worth, month upon month upon month. How do they manage that, you might ask? According to the data uncovered by Emailexpert.org, “For every $1 spent on email marketing, the average return is $44.25.” That’s a whopping 4400% return of your money’s value! It’s…
  • Warning: These Copywriting Tips Will SKYROCKET Your Sales Online

    Jimmy Rodela
    19 Jul 2015 | 8:58 pm
    © ChiccoDodiFC / Dollar Photo Club According to Statista.com’s projections, the number of online shoppers in the United States will shoot up to a whopping 206.2 million in 2016. #mindblowing! In case you haven’t thought about it, you’ll be set for life if you’ll manage to get even just a 1% slice out of that 206.2 million figure. This is a good reminder of why it’s crucial for businesses to create a website, and to develop a high converting sales funnel. The more optimized their materials are for sales, the bigger the slice they’ll get out of the “pie” : the online shoppers…
  • 15 Mind-blowing Social Media Apps Your Business Can’t Live Without this 2015

    Jimmy Rodela
    9 Jul 2015 | 5:07 am
    © Brian Jackson / Dollar Photo Club It’s no secret how social media has revolutionized the competitive landscape in the way businesses market their services online. However, while these 10 stats are undeniable proof of social media’s growing effectiveness, many businesses are still hesitant to harness its power to build a strong online presence. Granted, most of them have their hands full dealing with their fair share of challenges; what they don’t realize is that using social media apps can be the answer to many of their problems. The fact is, with the use of different social media…
  • Supercharge Your Business for Online Sales By Creating a Website That Sells

    Jimmy Rodela
    2 Jul 2015 | 10:30 pm
    © daviles / Dollar Photo Club Having a website for your business is one thing, making sure that it sells is another. The fact is, there is more to creating a website than just making sure that it looks good; that is, if you’re goal for creating one is to get more sales and grow your business. Sadly, not many business owners are aware of this. A good number of websites created aren’t optimized for getting more sales at all. What’s worse? When marketers try to optimize their websites, about 63% of them use intuition alone according to Conversioner.com’s data. Now don’t get me wrong,…
 
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    WhatCounts - Enterprise Email Marketing Company

  • 3 Cool Features Of The New WhatCounts Platform

    Ben Smith
    26 Aug 2015 | 6:21 am
    So check it: We’re upgrading our our Pro platform to make the user experience a whole lot slicker. It’s something we’ve been working on for awhile, and we’re super proud to finally roll it out.   So proud that we’re kinda, sorta itching to share some of awesome stuff that’ll be coming with the upcoming [...] The post 3 Cool Features Of The New WhatCounts Platform appeared first on WhatCounts - Enterprise Email Marketing Company.
  • 4 Unintentionally Hilarious Emails From Famous People

    Ben Smith
    24 Aug 2015 | 1:30 pm
    We know, we know: “WhatCounts is about helping us send totally awesome emails. What’re you doing getting all gossipy on us?” is what you’re probably asking. Or maybe not. Moving on. Thanks to the age we live in, we get the benefit of having unprecedented access to individuals previously thought untouchable. And while we absolutely don’t condone [...] The post 4 Unintentionally Hilarious Emails From Famous People appeared first on WhatCounts - Enterprise Email Marketing Company.
  • Think Twice, Click Once: 3 Company Emails People Regretted Sending

    Ben Smith
    17 Aug 2015 | 11:14 am
    Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA of sorts as we [...] The post Think Twice, Click Once: 3 Company Emails People Regretted Sending appeared first on WhatCounts - Enterprise Email Marketing Company.
  • 3 Excellent Sites To Get Copyright-Free Images

    Ben Smith
    14 Aug 2015 | 6:29 am
    UPDATE: It should be noted that what the British Library did got us super, super excited about talking about beautiful, copyright-free images. However, it was brought to our attention that we should absolutely be careful in how we promote and encourage their use. So with that in mind, we’re pulling from Pixabay’s guidelines on what [...] The post 3 Excellent Sites To Get Copyright-Free Images appeared first on WhatCounts - Enterprise Email Marketing Company.
  • 4 Rules For Connecting With Your Audience

    Ben Smith
    7 Aug 2015 | 6:25 am
    Sometimes we’ll get nostalgic ’round these parts and look through our old ebooks, and then happen upon little nuggets of wisdom that we feel would be super beneficial to you and your marketing program. We found today’s hiding in our totally free ebook (which we highly encourage you download) … … and decided it was [...] The post 4 Rules For Connecting With Your Audience appeared first on WhatCounts - Enterprise Email Marketing Company.
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    Better Graph Blog

  • 6 Multilingual SEO Benefits That Everyone Should Know

    Better Graph Team
    16 Aug 2015 | 11:59 pm
    The continual growth of the online users worldwide has pushed the business owners to implement multilingual Search Engine Optimization (SEO). We all know about the SEO. It is an approach to bring the website at the topmost rank in the search result in order to channelize the web traffic for improving the conversion rate. The concept of multilingual SEO is also same, but it only deals with bringing the web traffic of different communities from different parts of the world. According to the report, it has been evaluated that more than three billion people are active online. This accentuates…
  • Importance of Application Store Optimization – List of the Top 10 ASO Tools

    Better Graph Team
    12 Aug 2015 | 2:04 am
    Application store optimization (ASO) is a systematic process to enhance the visibility of any application in the app stores (like Google Play, Blackberry World, iTunes, etc.) so that the potential customers can find the desired app. The incessant increase in the number of applications has given birth to the challenging scenario for the most of the businesses, who are going to launch app and want to be a part of growing mobile app world. Since the advent of application store, it has been found that billions of apps have been downloaded. And, in fact, the number of application has crossed…
  • Google Announces Alphabet- A New Holding Company To Manage Google Subsidiaries

    Better Graph Team
    11 Aug 2015 | 4:20 am
    Google has recently announced that it will now be a part of a newly formed company Alphabet which will be its parent or holding company. In a surprising move, Larry Page, CEO of Alphabet, published a blog stating the reasons that drove this decision. With Pichai Sundarrajan being designated as the new CEO of Google, Larry Page will be the CEO of the Alphabet. The new holding company will supervise the subsidiary companies and plan to ensure better growth. 11th August 2015, Noida, India-   Alphabet will be the new holding company that will be like a collection of many companies and the…
  • What is Google Penguin Update & How to Recover from this Update

    Better Graph Team
    29 Jul 2015 | 2:31 am
    Having more than 60% of search engine market share, Google seems to be the most imperative platform in the digital world. Since Google has been a favorite search engine for millions of online searchers, every year it comes with different updates to provide better user experience. Most of the time, when the updates are launched, many witness a fall in their website ranking. But, it does not mean that updates are released for creating only negative impacts. If we look at the other side, it seems that these changes are improving the quality of the searches by removing those websites that do not…
  • Google Panda 4.2 Rolls Out Slowly: Effect will Take Months

    Better Graph Team
    27 Jul 2015 | 4:46 am
    Recently, there is a message from Google official that the latest update, Panda 4.2 has been released. And, it will take months for complete rollout. Most of the webmasters have not witnessed any change; the reason behind this is, roll out is happening at very slow pace. It means that you will not find the effect in all your web pages immediately. Before this, the last official release of Panda 4.1 was announced on 25th September 2014. It was believed to be the 28th update of Panda. Google has also stated that this 29th update of Panda or 4.2 version will affect around 2% to 3% of search…
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    SEO Marketing Online | Digital Advertising | Search Engine Marketing

  • Business Engagement in Social Media, is it Necessary?

    Kat Fitzsimmons
    7 Aug 2015 | 12:48 pm
    More and more people look to search engines, social media, product reviews and other technologies to make informed purchasing decisions. As consumers, we no longer have to rely on slick marketing to influence our choices. As business owners, engaging in reviews & social media, is now a part of the "new age" of marketing and customer service we live in.Why is it important to respond to reviews and engage in social media? A review is the beginning of a dialogue. Increasingly, customers are sharing their experiences online. If a business truly wants to understand how customers perceive their…
  • Tips on Using Social Media Engagement Symbols

    Kat Fitzsimmons
    16 Mar 2015 | 12:32 pm
    Social media, it’s all about connecting with friends, colleges and like minded people online. There are some basic symbols that are used within #socialmedia content that help people connect and engage an audience.  Here is a simple explanation of using the most common social media symbols that will help social engagement: the # hashtag, the + symbol and the @ symbol. The #Hashtag Symbol. When adding a # hashtag in front of a relevant topic words, keywords or phrase, such as #socialmedia, allows  posts that are about social media to be categorized for this topic. This results…
  • Lightbox Ads Bring Full-Screen Creative to the Scale of the Web.

    Kat Fitzsimmons
    28 Jan 2015 | 4:05 pm
    WHAT?Lightbox Ads are a high impact ad experience allowing you to embed stunning ad content such as: video, catalog or a game into an ad unit. Ad then expands into almost a full-screen view, while background dims out. WHY?Strengthen brand-to-customer relationship by engaging the customer with your content. Advertiser pays thru cost-per-engagement (CPE) pricing, only pay when user becomes involved with ad.POST Ads - Unbelievable! I see this as the ultimate in advertising. Turn your Google + post into a display ad. People can join a Hangout On Air, comment, follow your brand, or…
  • Remarketing with Facebook Custom Audiences

    Kat Fitzsimmons
    14 Jan 2015 | 9:28 am
    I found this to be a very useful tip regarding remarketing to your customer email list on Facebook. Thanks to  +Matthew Weltz  for posting this in the Google Partners Community. See more details about creating a Custom Audience List in Facebook here.You can segment your email lists for a specific relevant audience for the post to be promoted. Promoting to a relevant audience engages the viewer, and they are more inclined to like your page.
  • Google Analytics Custom Dashboards

    Kat Fitzsimmons
    17 Nov 2014 | 9:59 am
    Google Analytics Custom DashboradsThis is not new but rather a quick mention about Custom dashboards in Google analytics. I recommend checking out these pre-formatted dashboards hosted in the Analytics Solution Gallery. You can select from a variety of qualified dashboards that will show key marketing points, at a glance. Find dashboards that work for you and download them into your analytic view. Create your own custom dashboard and share if you would like.
 
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    Web Development| Mobile Apps| Online Marketing - Tractus | RSS Feed

  • How To Get Traffic To Your Business Website With Blogging

    Ekaterina Lepikhina
    11 Aug 2015 | 11:17 am
    Does every website need a blog? The answer is yes. When done right, blogging is one of the most effective ways of growing web traffic, engaging with your site visitors, providing valuable information and building trust. So how to get traffic to your site and make blogging work for you? Make Your Posts Findable Your customers might have tons of ... Read More Read the post How To Get Traffic To Your Business Website With Blogging on Web Development| Mobile Apps| Online Marketing - Tractus.
  • 7 Reasons Why Your Site Is Losing Traffic – Top Google Penalties

    Ekaterina Lepikhina
    24 Jul 2015 | 3:50 pm
     Many site owners do not realize that their sites keep losing search visibility and as a consequence, traffic and revenue generated by site users. There might be plenty of reasons for sudden traffic drops and one of them is a penalty from the almighty Google. Knowing some of the Google rules is helpful not only for fixing the existing issues ... Read More Read the post 7 Reasons Why Your Site Is Losing Traffic – Top Google Penalties on Web Development| Mobile Apps| Online Marketing - Tractus.
  • New Ways To Sell Online: Buy Buttons On Social Media

    Ekaterina Lepikhina
    6 Jul 2015 | 12:43 pm
     It’s not a secret that social media has been driving ecommerce sales for quiet a while. Now it’s time to justify brands’ social media efforts as social media platforms are rolling out “Buy Now” buttons and giving users ability to buy directly from companies’ Facebook pages and Pinterest profiles. Buyable Pins on Pinterest Pinterest has over 70 million monthly active ... Read More Read the post New Ways To Sell Online: Buy Buttons On Social Media on Web Development| Mobile Apps| Online Marketing - Tractus.
  • Why Insecure Sites Get Worse Google Search Rankings

    Ekaterina Lepikhina
    18 Jun 2015 | 3:50 pm
    Users want to be secure while browsing the web and that’s what Google wants too. As a result, insecure sites get low trust scores from the users and less ranking credit from Google Search. HTTPS As A Ranking Factor HTTPS was announced as a ranking factor in August 2014 on Google’s official blog : “Security is a top priority for ... Read More Read the post Why Insecure Sites Get Worse Google Search Rankings on Web Development| Mobile Apps| Online Marketing - Tractus.
  • How To Choose A Website Name: Simple Guidelines

    Ekaterina Lepikhina
    5 Jun 2015 | 4:45 pm
    Choosing your perfect domain name is a challenging task. The right name for your site will affect your overall online presence as it is associated with your brand and might indirectly affect your search rankings. Whether you are using a website name generator or taking advantage of your own creativity, use these basic principles: Keep It Short And Simple Why? ... Read More Read the post How To Choose A Website Name: Simple Guidelines on Web Development| Mobile Apps| Online Marketing - Tractus.
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    Internet Marketing Secrets Revealed

  • Internet Marketing – What is it?

    Admin
    18 Aug 2015 | 3:47 pm
      Internet Marketing – What is it? I am very often asked “What do you do for a living?” of course I say “Internet Marketing”.  Then the question comes up.  “What exactly is internet marketing?” Many people think that internet marketing is only about teaching other people about how to market on the internet. Teaching other people about internet marketing is not internet marketing unless that is what you sell; lessons and courses on internet marketing.  You can find lessons and courses all over the internet that experienced internet marketers share or sell to new or less…
 
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    Rise to the Top Blog

  • 12 Content Marketing Myths You Should Know

    Anant Patel
    28 Aug 2015 | 3:10 am
    Internet marketing continues to boom and companies are quickly building their online presence to attract more customers and increase their sales. Businesses have gone global and with an extensive amount of products available online, one could find anything on the web. However, there is one crucial factor that drives traffic towards an online campaign and that’s your website’s content and it’s an integral factor that keeps online users engaged. It’s true! Apart from the website designs and layout, content helps to keep the website functional among the users. Thus, if your…
  • What is a Purpose Driven Landing Page?

    Tiffany Rowe
    27 Aug 2015 | 3:10 am
    When it comes to your online marketing strategy, where are you focusing most of your attention? If you’re like many other business owners, you’ve probably devoted a majority of your energy and efforts on driving traffic to your website. However, all of the engaging content, great website, PPC, and Google AdWords campaign in the world isn’t going to do you any good, if your website’s landing page doesn’t give users what they want when they click on your call to action and ads in search engines. Unfortunately, many landing pages fail to get the job done, and actually end up…
  • How to Use Hootsuite for Instagram

    Nicki Lamont
    26 Aug 2015 | 3:10 am
    Every profession in the world has tools that make their job easier. Doctors have stethoscopes, construction workers have measuring tapes, and social media managers have something that’s just as essential to streamlining their own daily activities: Hootsuite. If you aren’t already familiar with Hootsuite, it’s basically a tool that allows you to create, schedule, and publish updates, pictures, and posts on a variety of social media platforms and for a variety of clients, all in one place! For those of us who do social media for a variety of businesses, or even for those who simply run…
  • This Week in Internet Marketing 2015 08 25

    Cherry Kwan
    25 Aug 2015 | 8:48 am
    Happy Tuesday everyone! This Week in Internet  Marketing, we’ve gathered some of the best stories and articles on the web. We’re looking at the power of email marketing and social media, ways to improve your mobile search performance, and how your business can convert more customers using location. We’ll also be looking at the power of phone calls and tips on amplifying your content ROI. Social Media for Email, Email for Social Media According to research, email marketing engages with customers more than social media networks like Facebook and Twitter. In fact, 25% of…
  • 65 Facebook Acquisitions – The Complete List! [INFOGRAPHIC]

    Steve Toth
    24 Aug 2015 | 6:00 am
    Facebook or should we say, “The Facebook,” was created by Mark Zuckerberg in February 2004. Initially created solely for college students attending specific schools, Facebook reached one million users in just 10 short months after its inception. Ten years later in 2015, Facebook has nearly 1.5 billion users! And this doesn’t include its other properties like WhatsApp, Instagram, and Facebook Messenger just to name a few. During this wave of extreme growth, Mark Zuckerberg has acquired 65 companies by the August of 2015. Facebook’s largest acquisition so far has been WhatsApp…
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    Cloud Living | RSS Feed

  • The $10K Challenge: Building a Profitable Authority Site From Scratch

    Tung Tran
    17 Aug 2015 | 1:22 am
    Last year in September, I announced a public case study on the blog with the goal of creating a successful authority site to show you what it really takes to build a profitable online business from the ground up. Well, I failed to follow through with it. But in July, after acknowledging my recent failures, I decided to continue with the project again and was fully committed to make it a success. What’s The $10K Challenge? […]The post The $10K Challenge: Building a Profitable Authority Site From Scratch appeared first on Cloud Living.
  • RankXL’s Niche Site Course Review and Giveaway

    Tung Tran
    4 Aug 2015 | 4:15 am
    Review of: RankXL's Niche Site Course Creator: Chris Lee Quality Proven and tested system. Price Not the cheapest but still reasonable. Easy To Follow Structured and short lessons. Support Quick reply via emails within hours What I Like Short, digestible lessons Structured, actionable contentCreated by someone who's done it. What I Don't Like No private forum/FB group so members can ask questions or discuss other topics. Summary: This course features a SEO & niche site strategy that works. The lessons are structured and easy to follow. You'll be sure to get a lot of value out of this if…
  • 6 Lessons Learned From 100K+ of Website Flips

    Greg Nunan
    27 Jul 2015 | 2:55 am
    I recently finalized the deal on my fifth website flip in 2015, with a combined value over $84k all up and in going through the sale process repeatedly have gathered quite a bit of recent information on the website flip process, how to maximize earnings and prepare a site for sale. All up, I’m now over $100k of flips in just a tick over 12 months and believe me when I say that I have made some mistakes along the way. I’ve certainly learned some valuable lessons about how to maximise the value of sites prior to a flip, and I’m now applying the key learnings to all the sites I’m looking…
  • My Failures For The Last 9 Months and Why I’m Sharing Them

    Tung Tran
    6 Jul 2015 | 7:00 am
    When we fail at something, our natural tendency as human beings is to hide it. We fear of losing credibility or being looked down upon by others when sharing our own failures. But who doesn’t have any failure at all in his/her entire life? It’s just an inevitable part of our journey to success. And yes, even the billionaires fail often too. Instead of hiding and shying away from failures, we should embrace them, learn from them and quickly move on because they’re just things of the past. In this article, I will be sharing with you my failures over the last 9 months and some of the…
  • The JFS Challenge – Creating and Launching a Product in 24 Hours

    Tung Tran
    26 Jun 2015 | 10:25 pm
    If you're wondering what JFS stands for, it's Just Fucking Ship.Maybe the F word is not appropriate for the blog, so from now on I will just refer to it as the JFS challenge.I got this idea from Nathan Barry and Amy Hoy when they committed to create and deliver a small product in only 24 hours.​ They also publicly documented their progresses and numbers in details here and here.Why Creating a Small Product in 24 Hours? […]The post The JFS Challenge – Creating and Launching a Product in 24 Hours appeared first on Cloud Living.
 
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    Rock The Status Quo | Carrie Morgan

  • What Our Search Behaviors Signify About The Future of PR

    Carrie Morgan
    20 Aug 2015 | 4:48 pm
    (Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.) Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. Looks promising, right? The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend. But then I added in public relations, social media and…
  • Vanity Metrics Turn Breaking News Into A Giant Popularity Contest

    Carrie Morgan
    11 Aug 2015 | 3:24 am
    I came across this interesting infographic (below) from BusinessWire this morning. I’d seen it before, but here’s what struck me about it this time: publications are using vanity metrics to determine if a story is successful or not. It’s a simple metric – easy to track. What does that actually mean? They like successful stories – who doesn’t – so when something generates a nice amount of comments, likes and shares, they produce more content that is similar to what was successful. These are vanity metrics, and a great explanation for why breaking news…
  • Can Twitter’s Decline be Saved With PR?

    Carrie Morgan
    30 Jul 2015 | 2:17 pm
    My Dad has brain cancer. It’s a traitorous, inexorable assassin that isn’t just ravaging his body. It’s murdering everything about my dad that MAKES him who he was before cancer snuck in, while he’s still here. I hate it. I have a fresh understanding of what dementia caretakers go through, since damage to his poor brain is causing similar behavioral and memory changes. With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter…
  • How to Repurpose a Press Release

    Carrie Morgan
    17 Jul 2015 | 10:16 am
    What is the difference between repurposed content and copied content? How can PR pros make use of it to expand coverage? What are a few ways to repurpose a press release? These were just a few of the topics we touched on during a recent #PRprochat Twitter chat –  let me go into a little more detail. TRANSCRIPT Hi, this is Carrie Morgan from Rock The Status Quo, discussing one question out of our most recent #PRprochat, which is a Twitter chat on first Thursdays of every month for PR professionals. A lot of the topics going into a deep dive related to digital topics, so content…
  • Want to Build Trust Online? Don’t Neglect Customer Reviews.

    Carrie Morgan
    14 Jul 2015 | 11:02 am
    Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. I believe the roadblock is often lack of ownership and…
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    Optimizely Blog

  • 3 Technology Trends That Are Transforming The Customer Experience

    Shana Rusonis
    27 Aug 2015 | 5:00 am
    To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—their business. At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience. Mary Hamilton addresses the audience during her Opticon keynote. How will these technology trends impact the strategies you use to engage your audience in the next 1-3…
  • Capture the Right Leads: B2B Website Personalization in 4 Steps

    Neha Jewalikar
    25 Aug 2015 | 5:00 am
    Is your homepage compelling enough to capture the attention of each and every visitor? What if that visitor is from the healthcare industry? And the next one is from financial services? More and more marketers today are realizing the importance of having dynamic, engaging websites rather than generic ones. However, they still struggle to ensure that their homepages meet the needs of their most important visitors. Real-time personalization is the key to having a website that captures the attention of multiple audiences. In this post, we’ll share four simple but effective steps to help you…
  • Marc Andreessen Talks Killer Robots, Unicorns, and The Future of Tech

    Cara Harshman
    20 Aug 2015 | 9:00 am
    This year at Opticon, Marc Andreessen spoke with Optimizely CEO Dan Siroker about the benefits of experimentation and the possibility of killer robots. Few folks on the planet are as recognized for thinking about the future as Marc Andreessen, the co-founder of Andreessen Horowitz (a16z)* and one of the world’s most prolific venture capitalists by number of investments. Marc likes to discuss the future. A lot. Tad Friend captured Marc’s forward thinking nature in his mega-profile on Marc in The New Yorker stating, “Andreessen is tomorrow’s advance man, routinely laying out ‘what…
  • Announcing the Winners of I/Own It, A Scholarship for Women Engineers

    Jennifer Lin
    13 Aug 2015 | 5:00 am
    Jessica Chong is the winner of the I/Own It Scholarship sponsored by Optimizely and Hack Reactor. When I was young, computers were a big part of my life. I began coding in elementary school and attended a technology-focused high school. I then went on to pursue a degree in Computer Science and I have been working as an engineer ever since. For me, becoming an engineer always seemed as natural as aspiring to be a doctor, a teacher, or a lawyer. The fact that I happened to be a woman did not seem out of the ordinary or relevant to my career choice. But when I joined the workforce I realized…
  • What’s In Your Marketing Technology Stack?

    Shana Rusonis
    12 Aug 2015 | 1:23 pm
    VPs from 99designs, Demandbase, and Hipmunk weigh in on how they structure their marketing technology stacks. The focus on delivering an ‘ideal’ customer experience is a company-wide initiative, but also one that falls squarely on the shoulders of the marketing team. 89% of executives expect that the customer experience will become their primary mode of competition by the end of 2016 (Source: Accenture). Reaching customers and driving that ideal experience across devices and channels remains a daunting challenge—it’s the biggest area of concern for 34% of CMOs. As the marketing…
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    LayGiri

  • Why your website is not ranking for any keywords – Beginners Guide

    Ifemidayo LayGiri
    10 Aug 2015 | 2:34 am
    As Pete Edochie would say, “It is wise to hunt the black goat before sun down” – What does that quote have to do with my blog post? Absolutely nothing, I just thought I should share some Pete Edochie wisdom because he is so cool. I lied – The quote has everything to do with my blog post… Simply referring to getting things done at the right time and in the right way. Take for example, starting a star wars fan blog 15 years after many have risen and died out and then trying to outrank 15 years of progressive […] The post Why your website is not ranking for any keywords –…
  • Traditional Marketing Vs. Digital Marketing in Nigeria

    Ifemidayo LayGiri
    3 Aug 2015 | 12:47 am
    This is one topic I have avoided for a very long time, not because I don’t know how to answer the giant question of which is better for your business but because well… it is impossible to suggest the same thing to any two people. Let me explain, Digital marketing is usually quite straight forward and every business usually needs some form of digital marketing or the other but this does not necessarily have to mean your business couldn’t use a few traditional marketing efforts — depending on the kind of business it is… Merits & Demerits Traditional marketing…
  • 3 Things You MUST Do To Grow Website Traffic

    Ifemidayo LayGiri
    25 Jul 2015 | 12:00 am
    You must agree this is the age of smart phones and gadgets, and they really are not going away anytime soon. You will also agree that the internet is powered by data and content and most of said data is being consumed, searched, recycled and used by random people from very random corners of the world. And of course — the obvious — you agree that there are billions of people in the world and many billions of people with smartphones, computers and access to the internet. So why bother with all these agreeable facts? Well, I thought it would […] The post 3 Things You MUST Do To…
  • Quality Vs. Quantity in SEO & Social Media Marketing

    Ifemidayo LayGiri
    21 Jul 2015 | 1:25 am
    I had said in this post about link building Vs. link acquisition that I would be addressing the general topic around Quality Vs. Quantity as is related to link building and social media marketing. Well, I finally found my angle and I think it’s time to proceed with my case in front of my jury (you guys). Before we begin, yes quality is very important and yes it is also quite pleasing to have large numbers — atimes though, some “marketers” and business owners get it all twisted and do everything backwards. Quality in Social Media Vs. Quantity If you […] The post…
  • How Long Before You Can Monetize Your New Blog?

    Ifemidayo LayGiri
    17 Jul 2015 | 12:30 am
    A reader asked me this question yesterday and I kept wondering to myself, on a more serious note… How long? Till I realized this question is all wrong, It’s not that much of a “how long” question but “when”. Let me explain, I could have monetized this blog here laygiri.org from the second it went up but that wouldn’t be right would it? Why am I starting a new blog and the first thing on my mind is the money… So I am going to rephrase the question and then do my best to answer it appropriately. For the purpose […] The post How Long Before…
 
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    OIH Online Income How

  • Free Web Traffic From Videos (5 Types Of Videos You Can Use)

    B
    12 Aug 2015 | 5:30 am
    Using videos is an awesome way to generate free web traffic. You can use videos to send traffic to a number of places like your, blog, website, opt-in page, or sales page to name a few. The type of video you create to drive traffic is going to be important and below I will discuss … Continue reading Free Web Traffic From Videos (5 Types Of Videos You Can Use) → Tags:  free web traffic, how to generate web traffic, online income tips Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in…
  • Selling Online With Shopify (10 Tips To Finding A Profitable Market)

    B
    8 Aug 2015 | 6:50 am
    Shopify makes it “easy like Sunday morning” for anyone to set up an online store. You can literally have a site ready to start selling online in as little as a weekend spending just a few hours a day. As easy as Shopify makes it to build your online store, you still need to make … Continue reading Selling Online With Shopify (10 Tips To Finding A Profitable Market) → Tags:  make money online, online business, online income method, ways to make money online Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You…
  • Why Be An Amazon Affiliate?

    B
    2 Aug 2015 | 9:36 am
    A couple posts ago, I wrote about the benefits of affiliate marketing and of being an affiliate. In that post, I also pointed out how 40% of Amazon sales are via affiliates so this post is going to focus on being an Amazon affiliate. Amazon is one of the largest retail companies in the world … Continue reading Why Be An Amazon Affiliate? → Tags:  affiliate marketing, affiliate programs, Amazon, how to make money online Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:  0 (Zero), Be the first to leave a reply!You might be interested in this:  …
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    Remarkety

  • Labor Day Email Marketing Tips

    Maddy Keith
    26 Aug 2015 | 5:06 am
    There are few things Americans enjoy more than barbecues, holiday weekends, parades and barbecuing after parades on holiday weekends. One of those things is buying stuff.With Labor Day Weekend coming up (Friday, September 4th – Monday, September 7th), it’s definitely time to start thinking about your email marketing plan.Why? Because Labor Day Weekend is a really, really popular weekend for people spending money. Only Black Friday is a bigger day for buying stuff.So even though people aren’t lining up on Thanksgiving or fist-fighting in Walmart, they are shopping the…
  • How Four eCommerce Shops Use Email to Increase Orders

    Max Katsarelas
    21 Aug 2015 | 5:00 am
    You’re an email marketer, an eCommerce store owner, a marketing manager or an eCommerce web developer looking to learn how to use email to increase orders.You’re probably already sending newsletters and maybe even sending abandoned cart emails, but are you sending reward emails?What about order follow ups or feedback campaigns?Do you include product recommendations or coupons in your emails?If you send some of these email campaigns, but not all, take it from these four stores using Remarkety to send emails that have a proven track record of growing sales.We spoke to the founders…
  • 8 reasons why customers never open your emails

    Maddy Keith
    6 Aug 2015 | 12:30 pm
    There’s nothing better for eCommerce email marketers than watching an email campaign consistently drive orders. And there’s nothing more aggravating than wondering why customers never open your emails.There are so many moving pieces to an email campaign, send time, email design, list segmentation, etc. It can get anyone with low open rates thinking, where did I possibly go wrong?If your open rates are floundering and your click rates are non-existent, your email campaigns aren’t generating revenue.And without revenue from email marketing, where is it coming from?Take it from…
  • How to write a marketing email – 5 tricks that work like magic

    Max Katsarelas
    28 Jul 2015 | 6:00 am
    So you want to learn how to write a marketing email. You probably also want this marketing email to be effective, right?Of course you do, but what do you mean by effective?Effective is such a broad word, so let’s define it a little better. More effective emails could mean more opens and clicks. More effective emails should mean more purchases and orders.If you’re running an eCommerce shop, the more purchases you have, the more money you’re making. At least, that’s the way it should be.Now, let’s assume we are in agreement that the more effective an email campaign…
  • How to Avoid Email Spam Filters and Folders

    Maddy Keith
    21 Jul 2015 | 5:00 am
    As email marketers, some of the bigger obstacles we face are spam filters and folders. That’s why we designed the following infographic – how to avoid email spam filters and folders.Download infographic here.In most cases, spam filters are really good at their job. But what if they make a mistake? Or what if you’re triggering the spam filter and don’t even know it?What makes a good girl go bad, a hero turn evil, a well intending email into spam?This is a classic tale of a protagonist, in this case, a marketing email making a few wrong turns and ending up in the email…
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    Online Marketing Extraordinaire !!

  • How to make money online from home !!

    kapil chopra
    27 Aug 2015 | 5:56 am
    How to make money online from home !! So уоu want tо mаkе money оnlinе from home. There are a tоn оf реорlе оut thеrе who аrе dоing еxасtlу thаt аnd enjoying thе аmаzing lifеѕtуlе thаt оftеn accompanies the successful hоmе based intеrnеt entrepreneur. Unfortunately, thеrе аrе a fаr greater numbеr оf реорlе who аrе trying tо mаkе mоnеу online frоm hоmе but аrе fаiling, ѕubѕеԛuеntlу wаѕting time аnd mоnеу аnd ѕееing nо appreciable results. If you аѕрirе tо bе included in the firѕt group, thе grоuр whо…
  • 5 Best Online Advertising Techniques

    kapil chopra
    25 Aug 2015 | 11:34 pm
    5 Best Online Advertising Techniques Online advertising iѕ a vеrу соmрliсаtеd endeavor. Online Advеrtiѕing has a voracious арреtitе for сhаngеѕ. Tесhniԛuеѕ whiсh are rаging ѕuссеѕѕеѕ wither оut аt the blink оf аn еуе. It iѕ thus vеrу important tо keep ассеѕѕing thе Onlinе Advеrtiѕing Techniques thаt are being еmрlоуеd fоr your buѕinеѕѕ so that you dо not end uр flоgging a dеаd hоrѕе. If уоu dоn’t know what уоu’rе doing, you will be wаѕting уоur investments intо it – time, money аnd…
  • 5 Best Online Making Money Techniques

    kapil chopra
    24 Aug 2015 | 12:25 pm
     5 best online making money techniques It’ѕ nо ѕесrеt thаt there is a ѕеа of money making ѕсаmѕ out hеrе оn the Intеrnеt, which оftеn leads to mаnу of us fееling as thоugh making rеаl money оnlinе iѕ impossible. Sеtting uр a gеnuinе business and making mоnеу via the nеt is certainly nоt imроѕѕiblе, but уоu nееd tо bе аwаrе that while ѕоmе оnlinе mоnеу making techniques аrе gеnuinе, most rеаllу are tоо good tо bе true. In thiѕ аrtiсlе I will provide уоu with 5 best online making money techniques. Hence, if…
  • Discover top underground secrets of professional Bloggers !!

    kapil chopra
    20 Aug 2015 | 4:33 am
    Discover top underground secrets of professional Bloggers !! Blogs have bесоmе very ѕuссеѕѕful аnd рорulаr lately, аnd SEO соnѕultаntѕ ѕау thаt thеу саn bе vеrу рrоfitаblе if they are mаnаgеd аnd mаrkеtеd the right wау. Gеnеrаting рrоfitѕ frоm a blog dоеѕn’t rеԛuirе ѕеlling anything. Prоfitѕ can be frоm аd рlасеmеntѕ, bаnnеrѕ, or соntеxtuаl аdvеrtiѕing. Thе bеѕt professional blоggers drаw the аttеntiоn of a large audience аnd kеер thеm coming back fоr mоrе.  Thеrе аrе mаnу types of…
  • 9 Basic yet powerful advantages of Online Marketing:

    kapil chopra
    18 Aug 2015 | 11:17 am
    9 Basic yet powerful advantages of Online Marketing: Hаvе you еvеr thought аbоut the online brаnding, online marketing or оnlinе rерutаtiоn оf your buѕinеѕѕ? Hоw can people find уоur products оr ѕеrviсеѕ even thоugh thеу dоn’t knоw аbоut your business? Hоw you can gеt thе maximum nо. оf customer for уоur buѕinеѕѕ. There wаѕ a time when соmраniеѕ uѕеd to do thеir business by direct marketing, уеllоw раgеѕ, rаdiо аdvеrtiѕеmеntѕ etc. After that рrint media, TV iѕ thе bеѕt mеdium fоr buѕinеѕѕ рrоmоtiоn.
 
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    Marketing Uncle

  • Cold Emails That Actually Work [Free Template]

    Mike Rogers
    19 Aug 2015 | 10:48 am
    If you are in sales then you already know how important your emails are for getting new business. One of the most important emails  you will ever send is the cold email. That first piece of communication with a lead.There are so many things you need to take in consideration when initiating your contact with a lead that there is no sure formula of getting their attention right away, but there are certain ways of improving your chances of doing so. Below is a breakdown of a successful cold email follow by some free templates of messages that actually work.Subject LineAgain, no 100% proof…
  • What does Google Analytics’ 00:00:00 visit duration really mean?

    Stef Robinson
    16 Aug 2015 | 12:18 pm
    Google Analytics has grown into a fundamental and irreplaceable tool for website owners. It offers really descriptive data about your website visitors, where they came from, their behavior on site, competition of goals you have set up and much, much more. However, one unavoidable question appears for all new users after they’ve been using Google Analytics for a while. Regardless of the type of website, quality of content and visitors habits, you will experience quite a few visits with duration length of 00:00:00. What does that mean? Well, it doesn’t mean visitors are spending…
  • 3 Sales Follow Up Emails To Boost Your Response Rates [Free PDF Templates]

    Mike Rogers
    12 Aug 2015 | 2:47 am
    “Hi John, I just wanted to check if… ”Does this sound familiar? If you start your sales follow up emails with a sentence like this, it is more likely than not that you won`t get a response out of it. Just by looking at this opener, it feels like you feel uncomfortable writing this follow-up email (since you JUST wanted to check).Insecurity sums up to no business in today`s world. On the other hand, following up with a lead is probably the most important part of the sales process, after all, 80% of sales are made on the Fifth to Twelfth contact! Knowing this, you really…
  • Which keywords is my website ranking for?

    Stef Robinson
    10 Aug 2015 | 12:30 pm
    As the website of your latest campaign takes swing you will try to figure out which are keywords your website is ranking for. All keywords, that is. And while the nature of the problem is quite understandable, the solution is tougher than it appears. Before we begin to cover ways to find out some of the keywords your website ranks for I think it is important to share the general conclusion at the beginning: In practice, there basically is no way to discover all the links you are ranking for.There are many SEO tools out there which will check the rank of a website for a keyword you put in,…
  • Phased SEO Strategy [Free MS Word Template]

    Stef Robinson
    4 Aug 2015 | 9:47 am
    Have you been wondering about priorities in SEO activities and tasks? If you are starting a project from scratch there are certainly steps you’d want to take before others. Follow the template below to make sure you don’t miss out on any of the essential steps – it can happen to the best of us. The phased SEO template consists of 6 main phases spread out in a period of 9 months covering:Keyword ResearchOn-Page OptimizationOff-Page OptimizationAdvanced Off-Page OptimizationSocial Media Strategy(Optional) Local SEO OptimizationOf course, this is merely a template; activities…
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    Wise Startup Blog

  • How to Start a Mommy Blog

    Amy Blitchok
    26 Aug 2015 | 9:29 am
    We will teach you how to start a mommy blog that can make you $100s per month.How many times have you heard your friends or family talk about needing a career change? They feel stuck and unappreciated at work and they come home feeling drained and stressed out. For those who need to make a change, the internet allows anyone to turn a passion into a career.If you’re ready this, you have the time, and you can do it.You can start a blog that will eventually earn revenue even if you have minimal time, little experience and practically no start-up capital. Unlike the offline world with its…
  • The Ultimate Guide to Building the PERFECT About Me Page

    Brent Dunn
    8 Aug 2015 | 9:41 am
    Most bloggers add an about me page, but most do it wrong.Usually they talk to much about themselves…But:You can’t just go on and on about all of your likes and dislikes.Your About Me page, as well as your whole website, needs to be focused and clear.To have a successful website, you need to follow a few guidelines:About “About Me”The About Me page of your website should portray you as an expert in your industry.To put it plainly, your About Me page tells your visitors who you are and what you do.Write the text of your About page in your voice style. Make it sound like you are…
  • 101 Blog Post Ideas Using the Steve Jobs Method

    Amy Blitchok
    5 Aug 2015 | 8:03 am
    How to Create Blog Posts That Will Blow Up on Social MediaCreating a successful blog is almost all a result of killer content. Coming up with killer content on a consistent basis is extremely difficult.I think of generating blog posts like teaching a man to fish. I can give you a list of blog post ideas, and you’ll write for a day, but if I teach you how to create your own article ideas, you’ll write for a lifetime.Teach a man how to create blog posts and he writes for a lifetime.Click To TweetSo let’s break this article down for into two simple sections:Strategies for…
  • 30 Tips to Speed Up WordPress

    Rebecca Hicks
    24 Jul 2015 | 3:42 pm
    30 Tips to Speed Up WordPress1.Disable Hotlinking and Prevent LeechingIf hotlinking is not prevented other sites may direct links to the images on your site from their articles making your server load increasingly high. This will result in slower speeds and reduced bandwidth.There are a few ways you can disable hotlinking. First way we will share is through your root .htaccess file where you will place this code below:2.Choose a Good Web Host Many people try to save a few dollars by going with the cheaper server; however, you often get what you pay for which includes reduced speed for cheaper…
  • 80 Free Stock Photo Sites for Your Blog

    Amy Blitchok
    23 Jul 2015 | 8:38 am
    A great blog post is only as good as its images. Finding good images, however, can be a lot more difficult than you think. Most people simply Google images online, and insert them into their posts. This is not entirely legal. You actually have to get the rights from the photo taker to be able to insert the images and use them on your site.The trick to this is to find free stock photos that allow you to use them as you want, for free, anywhere in your blog.You May Get Sued If You Ignore ThisThere’s No Such Thing As a Free Lunch.That definitely applies here. When it comes to photos,…
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    Granite 5 Blog | Expert Advice and Opinions

  • Google drop a bomb on local business

    Granite 5
    13 Aug 2015 | 1:55 am
    From 7 to 3 – Google Updates Local Map Results As of Friday the 7th August Google made a significant change to their search results. Instead of having the traditional 7 businesses represented in the local search results, there are NOW only 3. This change from Google would seem to have made it a little harder for local searchers to find local businesses via organic search. It will be interesting to see how this develops. At first glance it doesn’t seem like an obvious upgrade for users but more likely a way for Google to drive up their advertising revenues! As a result of this change more…
  • 7 Essentials to Master Local SEO in the UK

    Carl Taylor
    6 Aug 2015 | 1:30 am
    The importance of Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity when on the move. In fact Google says searches with a location qualifier as such “seo company near me” or “closest seo company” have more than doubled in the last year. – Search Engine land The effects of Google’s Pigeon algorithm update in July 2014 radically changed the world of local SEO. Local SEO is different from “normal” SEO, but the Pigeon update has pulled through many of the…
  • Fuel Your Content Creation Using Simple Tools

    Granite 5
    3 Jul 2015 | 8:05 am
    Finding ideas is probably the hardest part of producing new content. Below are some tools we use to find “ideas” to fire up our imaginations.                 Set up Google alerts for your primary keywords Visit https://www.google.com/alerts Put the topic you’d like to monitor in the “search query.” Choose the frequency you wish to receive updates. Set up a content feeder For example, visit www.feedly.com Check your Feedly stream every day. Browse the articles to keep up with what’s going on in your industry. Follow…
  • Helping Your Customers Can Help Your Business – Ways Website Integration Benefits Your Business

    Granite 5
    25 Feb 2015 | 7:18 am
    Investing in technology to facilitate customer service is perhaps the best business decision that you can ever make. Your customers are the most important part of your business; if you are not fully supporting them at every stage as they research your products, compare prices, ask for customer service and work with your business then you risk losing a significant percentage of them. Providing decent customer service is fairly easy for a business that is just starting out, but as consumer interest grows and you find that you are dealing with more and more enquiries it can become difficult to…
  • Time to End Lazy Social Media Marketing

    Carl Taylor
    16 Feb 2015 | 2:23 am
    Social media marketing is changing and Facebook is leading the fight! The free buffet of social marketing using outdated tactics and lazy management will no longer gain rewards on social. Facebook and increasingly Twitter are closing the door on scattergun ‘post and pray’ tactics to get content to your fans and followers. Facebook have stated that a plethora of competitions and cat pictures on your brand’s Facebook page will no longer get seen;            ‘Facebook has finally announced the end of organic social marketing…. Beginning in January 2015, people will see…
 
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    Blog: SharonVanUnen

  • Succesful Women Bloggers

    27 Aug 2015 | 12:41 pm
    There are around 18.9 million women (according to Pew Research Center) worldwide who write blogs. Not only have these women chosen to create their own work at home career paths, but they’re doing it their own way.Some are making money through ad sales, affiliate products, and ad networks. Others are creating their own e-books, webinars, and online courses. And others are selling their services, whether it be consulting, coaching, or speaking.This is what I find so amazing about blogging — there are so many fabulous women, in a ton of different niches, that are making money on their own…
  • Working at Home? You Need to Make Room

    25 Aug 2015 | 1:11 pm
    That stack of papers in the corner of your living room and the one filing cabinet that you have in the dining room is not going to cut it. Work-at-home moms and dads need a space where they can run their businesses efficiently and have some quiet time to make sure it’s done right.There’s Just No Room!There are toys filling the playroom, clothes filling the closets, and every gadget you’ve ever wanted taking up room in your kitchen…so where are you supposed to work? If there is no designated room in your house for an office, you can still create a zone in your home that will help you…
  • How to Build Up an Email List as a Beginner?

    24 Aug 2015 | 12:53 pm
    You may have already noticed that your website visitors aren’t automatically going to sign up for your list just because you have an opt-in box in your sidebar. What have you done to increase subscriber growth? Do you think pop-up forms are effective on your site? Have you tried putting your pop-ups on different pages?You can easily see what results you get by adding a pop-over form to your site, and you can always remove it if it’s not something you want to keep up on your site. Most find a pop-over is a great addition to their web site.Already have a pop-over on your site? Make sure…
  • Kids back to school, time to pick up that rhythm

    24 Aug 2015 | 5:14 am
  • A Personal Impression of Your Blog

    22 Aug 2015 | 4:35 am
    It's Saturday today. It's just 10 o'clock in the morning and still nice and quiet. My youngest child is playing outside, my two eldest are still asleep and my husband is doing overtime at work this morning. So I can drink my coffee and work on my blog, nice and quiet. I don't have to do much today, some household chores and some grocery-shopping. My days are often filled with commitments so I love it when there are none and do whatever I feel like doing.At least it gives me some time to look carefully at the layout of websites and read about it.First Impression of Your SiteI already knew that…
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    Digi Logi

  • {Best Sad} Whatsapp and Facebook Status 2015

    Asif Shaikh
    26 Aug 2015 | 11:27 pm
    Whatsapp is the best online instant messaging app, where you can share audio, video contacts and much much more. Today my topic is Sad Whatsapp Status and now i am gonna share amazing list of sad quotes for your whatsapp status. Use it and express your feelings through your Whatsapp status. So below is the collection of Sad whatsaap status hope you will like this. Sad Whatsapp and Facebook Status 2015 Typing “i am okay” while crying. Ever did that? Seeing someone slowly lose interest in you is probably one of the worst thing ever. I tried my best to stay together. She tried her…
  • {Best And Cool} 60+ Whatsapp Status in Hindi 2015

    Asif Shaikh
    25 Aug 2015 | 3:03 pm
    Whatsapp is a world best Messenger for chatting and calling, also you can express your emotions with your friends, family and love one by changing your Whatsapp status in Hindi. And millions of whatsapp users change their status daily, either their own personal status or they search on Google  for best whatsapp status. Now i am gonna share some of the best whatsapp status in hindi language. I hope you may like it, also share this useful post with your friends. Best Whatspp Status in Hindi 1. बिना तडके की दाल और बिना Attitude वाला माल…
  • Download Shareit For Windows PC and Laptop

    Asif Shaikh
    24 Aug 2015 | 3:09 am
    What is Shareit: Shareit is the app where you can transfer your file with ultra speed between two device with another shareit user. Shareit For PC Info : In this busy world no one wants to waste their single minute, for that the keep searching for shortcuts on Google. Shareit is the technology which reduce your time while sending file like Audio, Video and photos to your friends. This app does not require any wire cable connection or any WiFi connectivity for transferring gallery/media files between to devices as same like Bluetooth, but Bluetooth is 40x slow as compare to shareit. Shareit is…
  • Download WeChat For PC – Complete Installation Guide

    Asif Shaikh
    21 Aug 2015 | 6:18 am
    WeChat– the latest online messaging application for mobile messaging lovers, it truly magnetized the users since it’s pretty distinct from other social online messaging apps like Line For PC, Whatsapp For PC, Tango For PC and much more. WeChat for PC could be used easily by a helpful PC software because it’s not readily available official for windows PC or MAC OS. Android Emulator is well known and authentic PC software which is installing by numerous users to operate Android apps and games on their PC too. In today’s tutorial I’ll discuss the installation procedures…
  • How To Put Adsense ads on Blogger Blog in Different places

    Asif Shaikh
    20 Aug 2015 | 5:57 am
    In this 21st era every youngster wants to earn money from internet and Google adsense ads is actually opportunity for every blogger to earn through Blogging and there websites perhaps the biggest issue is obviously about which is actually the perfect place to put the ads. Aim of every blogger is always to give excellent content in which he can’t take any risk to place ads in the middle of the post which is very annoying affective for website to get penalize. Also, after Google panda upgrades, it is actually become necessary to put less ads around content. However Google itself recommend to…
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    Access marketing info

  • 5 Tips On How To Make A Great Looking Website

    Tom Bristow
    19 Aug 2015 | 3:39 am
    According to Google search statistics over 3.5 billion searches are made per day. More people than ever before are making websites to promote their business. So now it’s more important than ever to be on-line and to make a great looking… The post 5 Tips On How To Make A Great Looking Website appeared first on Access marketing info.
  • How To Write Great Blog Posts That Engages Readers

    Tom Bristow
    15 Aug 2015 | 1:02 am
    Have you ever wondered how blogging superstars regularly publish great content? The post How To Write Great Blog Posts That Engages Readers appeared first on Access marketing info.
  • How To Make Successful Marketing Campaigns

    Tom Bristow
    5 Aug 2015 | 9:49 pm
    These tips and proven strategies will show you how to create an effective campaign from start to finish The post How To Make Successful Marketing Campaigns appeared first on Access marketing info.
  • Building Authority Websites

    Tom Bristow
    30 Jul 2015 | 1:28 am
    An authority website is a super power website that is made for the purpose of being the ultimate resource The post Building Authority Websites appeared first on Access marketing info.
  • Self Motivation Tips

    Tom Bristow
    21 Jul 2015 | 12:49 am
    To achieve any goal in life it is important to be self motivated The post Self Motivation Tips appeared first on Access marketing info.
 
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    PRWD

  • EcomChat Round-up: Brand Experience In Multi-Channel Commerce

    Dante Naylor
    26 Aug 2015 | 8:28 am
    Hello everybody, and welcome to the round-up of the latest #EcomChat. There will be a round-up posted every Tuesday of the previous Monday’s chat, so make sure you come back! Just to recap (and for those who are new to the whole thing), the #EcomChat happens every Monday at 1pm (8am US Eastern) and is a forum to discuss all things Ecommerce. There is a new topic chosen beforehand (announced both on the EcomChat site & the @EcomChat twitter account) and so are 3 questions which form the spine of the discussion.  All you need is a Twitter account and your tweet to contain #EcomChat &…
  • A guide to picking a Conversion Optimisation Agency

    Amy Robinson
    26 Aug 2015 | 4:19 am
    It’s great that you’ve made the decision to start a Conversion Optimisation programme but the hard part is deciding which agency deserves your investment. So where do you start? This post will give you a few key areas to help with your selection process to ensure you end up with the right partner for successful optimisation. Chemistry  CIC Chemistry Show by David Carroll. Flickr Arguably the most important questions are, ‘who are they?’ and ‘can we work with them?’ You are likely to be spending the best part of a year working with your chosen agency, so first and foremost you…
  • Pigeonhole Roles: A Front End Developer’s Quest For User Research

    Lisa Patel
    19 Aug 2015 | 1:08 am
    If you asked me what I thought it was to be a front-end developer early on in my career, my response would have been something along the lines of (and not limited to), “A technical problem solver who can convert beautiful designs into clean semantic code with the ability to communicate well and adapt to new and emerging development trends”. So I’ve spent the last four years obsessed with trying to gain proficiency in front-end coding languages. I’ve built the front-end code from beautiful designs and merged them into a CMS, so is that job done? Typically, most of my roles have…
  • #ECOMCHAT ROUND-UP: Getting An ROI From Online Marketing

    Katie Kelly
    18 Aug 2015 | 8:26 am
    Welcome to this weeks round-up of the latest #EcomChat. I’m holding down the fort this week while my trusted colleague Dante, is on holiday. So I’ll do my best to continue his great and lively coverage of the discussions. Just to recap and for those who are new to the whole thing, the #EcomChat happens every Monday at 1pm (8am US Eastern) and is a forum to discuss all things Ecommerce. There is a new topic chosen beforehand (announced both on the EcomChat site & the @EcomChat twitter account) and so are three questions which form the spine of the discussion.  All you need is…
  • EcomChat Round-Up: Finding New Customers

    Dante Naylor
    14 Aug 2015 | 8:21 am
    Hello everybody, and welcome to the round-up of the latest #EcomChat. Sorry again for the delay, but here better than late than never I always say! Just to recap (and for those who are new to the whole thing), the #EcomChat happens every Monday at 1pm (8am US Eastern) and is a forum to discuss all things Ecommerce. There is a new topic chosen beforehand (announced both on the EcomChat site & the @EcomChat twitter account) and so are 3 questions which form the spine of the discussion.  All you need is a Twitter account and your tweet to contain #EcomChat & you’re in. This is a…
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    Guttulus » Guttulus |

  • Roughest Week of My Life

    Tony Guo
    27 Aug 2015 | 3:22 pm
      First off…  I’m terrible at purchasing plane tickets.  And emergency related things.  Last night was probably one of the top five worst nights in my life.  Non-refundable plane tickets and a whole family related mess.  I don’t stress easily.  That’s probably one of my better attributes.  But this is stressful.  I’m sure tomorrow will be an even worst day.  It’s okay.  I can deal. It’s been an absolute nightmare from every perspective.  I’m sure my sister is as stressed.  She probably has even less leeway at her job to handle…
  • Love is so Cruel

    Tony Guo
    25 Aug 2015 | 10:42 pm
      I’m not going to lie… I thought operating a website was going to be easy. I ran many websites before including pretty much all of my law school clubs… weird now that I think about it. Well it’s not easy… or cheap. It’s a love hate relationship. You love it since the content is fun to make and share. But I hate it because it’s unnecessarily stressful. My website as you may notice goes down randomly every few days. For long stretches of the day… it goes down. Until I eventually find out and notify the it team to fix it. I believe I am on my…
  • Giving Out Free Graphic Design Books

    Tony Guo
    24 Aug 2015 | 11:33 pm
      I’ll be honest… I didn’t quit give up the concept of making the world a better place.  I’ve just changed how I want to do it.  I received several messages and emails from parents and students to tutor them.  It’s sort of sad saying no…. since I enjoy it a lot.  But time is something I don’t have as much of anymore.  Instead… I’m giving away books. The story is pretty awesome.  Domy Books in Houston was a store that bankrupted… mainly because no one ever purchased anything.  It reminded me a lot of a store only…
  • This Is Monday’s Blog

    Tony Guo
    23 Aug 2015 | 1:55 pm
      I’m going to try to predict as best I can the events for Monday.  I’m pitching a product presentation Monday at 10:30.  Then I’m working with developers to do things.  And then I’m going to the gym (I really hope this happens).  Sounds like a pretty wonderful Monday. Maybe I’ll even post an article in the google partners community.  And I will probably pass out right away after work.  I imagine some progress will be made with the actual product.  I’ll also go out to restaurant week. These future posts are interesting because it hasn’t…
  • Relax, It’s a Sunday

    Tony Guo
    23 Aug 2015 | 1:41 pm
      I’m taking today off.  Saturday was productive.  I sprayed for ants, brought a ladder, clean my gutters (it was so gross), did laundry, washed dishes, obtained enough food for the week, cleaned, re-organized, and watched some Korean Drama… and finish that Korean Drama.  Rather than following up with another productive day I’m sitting on my favorite couch blogging about sitting on my couch. I’ll probably spend my Sunday outlining (for fun of course… since I really enjoy doing that)… various scripts and making videos for my hobby channel.
  • add this feed to my.Alltop

    Point To Point

  • Meet the New B2B Buyer

    Mark Goren
    26 Aug 2015 | 7:01 am
    Can you recall how you used to get from one location to the next prior to GPS? I mean beyond relying on the help of clunky maps, gas station attendants and pay phones, do you remember the specific experiences you had and journeys you took? Rarely were they the most efficient, or even worse, the most accurate of potential paths. Thankfully, today’s technology creates a more efficient journey and because of it, our experience is vastly different. It’s the same with today’s B2B buyer. Technology and easily accessible information has enabled the new B2B buyer to interact with brands…
  • Take the Drama Out of Getting Building Products Specified

    Bryan D'Andrea
    30 Jul 2015 | 1:53 pm
    It’s been said that drama is anticipation mingled with uncertainty. For building products marketers trying to get specified by architects and designers, this couldn’t be more true. You’re anticipating that your marketing communications and sales efforts will lead to specification results. Meanwhile, architects and designers are uncertain if manufacturers will provide them with the proper technical information, inspirational messaging and no-nonsense representation from their sales team. It’s time to take the drama out of getting specified. In my last blog, I examined how building…
  • Where to Start to Get Specified by Architects and Designers

    Bryan D'Andrea
    17 Jul 2015 | 10:05 am
    By a quick show of hands, how many out there have ever listened to a sales pitch from someone who had no idea what your role was within your organization, your responsibilities or who you were in general? We’ve all been there. So why as building product marketers, do we communicate to key specifiers without truly understanding who they are? In last week’s blog, I discussed some trends occurring in the design space that are affecting specification habits. This week, I’ll examine how building product marketers can create a foundation for effectively communicating with architects and…
  • Is This the Death of Flash?

    Sarah Firestone
    16 Jul 2015 | 8:25 pm
    The News Recently, Google Chrome announced that it will stop the auto-play functionality on all non-essential content on a website. And this week Firefox announced that it will now block Flash until Adobe fixes the security issues associated with it. Huh? What exactly does that mean? Chrome: For advertisers, it means that all Flash-based ads will not animate until it is first clicked on by the user. As a result, all animated ads will remain static unless or until the user wants to engage with it. For someone to see an ad and then get to your website, they will need to click on the ad to…
  • How Many Interior Designers Does it Take to Change a Light Bulb?

    Bryan D'Andrea
    9 Jul 2015 | 6:54 am
    If you asked a commercial designer that question, they might say, “The real issue isn’t the installation, but rather the relationship between the light bulb and the ceiling around it, and if you were to introduce a new light bulb at this point, it would throw off the entire balance of the room and require massive changes which would, of course, result in budgetary issues, so I’m not saying I couldn’t change it, but it’d be best to establish a baseline for this at an early stage.” While that’s a bit tongue-in-cheek, it’s not that far off from how designers critically think…
 
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