Internet Marketing

  • Most Topular Stories

  • 10 Ways To Get More Traffic To Your Blog Now

    Blog Aspire
    Guest Author
    17 Jun 2013 | 1:17 pm
    Every blogger will attest to this; It is very simple to create a blog. However, it is hard building it to get a sizeable traffic. Any blog without traffic is not useful at all no matter the caliber of its content. It is so important to look for ways to gain traffic to your blog. […] The post 10 Ways To Get More Traffic To Your Blog Now appeared first on Blog Aspire. Be the first to comment... Related Posts:Link Building : 11 Ways To Build Backlinks FastWhat Is Link Building & How To Build BacklinksAbout UsOn Page SEO Factors – With Love GoogleHappy Friendship Day –…
  • How to Get Your Blog Post Shared 1000 Times [#Infographic]

    Online Marketing Strategy for Entrepreneurs | Denise Wakeman
    Denise Wakeman
    6 Jul 2014 | 10:40 am
    When I started my first business blog in 2004, there wasn’t much in the way of social media available to help promote blog posts. The best way to get your blog post shared was to encourage readers to subscribe to your blog update email list and then forward the email. Today, it’s a different story. Yet, during consults with clients, I’m frequently asked how to get more traffic and visitors to new blog posts. The infographic below, created by Ian Cleary of RazorSocial and Canva, will help. There is a belief by many online entrepreneurs that they cannot share their own posts.
  • @Wishpond – What service do you use for landing pages?

    Jeremy Schoemaker
    29 Jul 2014 | 4:18 am
    I been playing with several different landing page services. Some have some really cool features but they always seem to have something missing. A couple days ago, after asking on FaceBook, several people recommended that I checkout Wishpond. I logged in and in a few minutes made a version of my Free ShoeMoney System opt in page. You can see what I made here – The first thing that really impressed me was the ease of having the leads post to your own custom URL. For my free ShoeMoney System I have to have it post to the script to create your account then…
  • How to Be an Instant SEO Expert: The 1 Minute Prep for Sales Calls

    Advice Interactive Group
    Nathaniel Henry Luedtke
    22 Jul 2014 | 2:05 am
    Do you make outbound cold calls to new digital marketing prospects? Do you receive inbound calls and need to appear like the instant SEO expert? If you answered “yes” to either of the questions above, you need a strategy to differentiate yourself from the fifteen other knuckleheads your prospects are talking to everyday. You need to be of value. Providing value is your most important objective. If you are of value, you will instantly become an asset to the person on the other end of the line. So, how do you provide value? First, how to not provide value: No Value Scenario…
  • Multi-level Marketing And How It Can Improve Business

    High Traffic Wealth Program
    30 Jul 2014 | 6:48 am
    Knowledge is an important tool. So, try to adhere to the lessons in this article to improve your success. Always imagine your success as vividly as possible if you hope to succeed as a network marketer. That may seem overly simple, but in MLM, it’s important to be able to visualize the future. After all, […]
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  • @Wishpond – What service do you use for landing pages?

    Jeremy Schoemaker
    29 Jul 2014 | 4:18 am
    I been playing with several different landing page services. Some have some really cool features but they always seem to have something missing. A couple days ago, after asking on FaceBook, several people recommended that I checkout Wishpond. I logged in and in a few minutes made a version of my Free ShoeMoney System opt in page. You can see what I made here – The first thing that really impressed me was the ease of having the leads post to your own custom URL. For my free ShoeMoney System I have to have it post to the script to create your account then…
  • Free Shirt Friday- Vapor Zone @VaporZoneMIA

    Jeremy Schoemaker
    25 Jul 2014 | 6:30 am
    This week’s Free Shirt Friday isn’t a shirt; it’s electronic cigarettes/vaporizers from Vapor Zone Vapor Zone is an online hub coupled with brick and mortar locations serving the ever-growing and passionate vaping community. Everyone from vaping newbies to the most experienced vapers get access to the most technologically advanced electronic cigarettes and personal vaporizers. Their premium-quality, 100% USA-made e-liquids are offered in a large variety of flavors and are customizable for their customers’ enjoyment. If you want to be a part of free shirt friday,…
  • How I Landed a $25k/mo Client with Cold Email

    Taewoo Kim
    22 Jul 2014 | 6:08 am
    I LOVE emails. (And I’m sure ShoeMoney does too, otherwise he wouldn’t be building this kick ass PAR program.) Never in the history of mankind has it been SOOOOO easy to connect with anyone on the planet. I remember, when I used to flip houses in Philadelphia during the real estate BOOM times, I would send out 500-700 letters to home owners asking if they wanted to sell their dilapidated houses in West Philadelphia Sidenote #1: In case you’re wondering how bad West Philly was … Will Smith left it and never came back to it. Remember the theme song from Fresh Prince?)…
  • Free Shirt Friday- Navilytics @Navilytics

    Jeremy Schoemaker
    18 Jul 2014 | 6:30 am
    This week’s Free Shirt Friday comes to us from Navilytics. Their goal is to truly optimize your website, whether you want to increase sales or just make it easier to use. Their philosophy is that you have to understand what actually happens on your website in order to better understand your visitors. Google Analytics and other tools can miss important data. With Navilytics you can see exactly where your visitors move their mouse, what they click on, and what they type. Navilytics tracks mouse movements at more than three times per second! Is there a button that’s broken preventing…
  • How to Plan an Executive Workshop that WON’T Fall Flat

    Tasha Holland
    17 Jul 2014 | 4:19 am
    Workshops in general are designed to inspire the people that attend them. They foster an environment where you can tear apart ideas and try to figure out how they work. In a sense, a corporate workshop allows you to tinker with ideas and—if everything goes as planned—with the preconceptions and assumptions of the people who are involved. Even the word ‘workshop’ itself hints at the concept of tinkering. In fact, Google has taken the corporate workshop back to its roots by opening up the Pi Shop. Google employees who can demonstrate a minimum level of tool competency are allowed to…
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  • ComBlu is Sporting a New Look!

    Pam Flores
    29 Jul 2014 | 9:59 am
    At ComBlu, we believe engagement lies at the nexus of conversation, content and community. Our new website reflects that point of view. The core of the new website focuses on our key areas of expertise: Content strategy: Developing and operationalizing your content roadmap to better align with the buyer’s decision journey Community building: Stimulating engagement with your communities of interest – customers, influencers, partners or employees Thought leadership: Crafting a distinct POV, telling those brand stories where they’ll reach the right audience and in the process, build the…
  • The Hitchhiker’s Guide to a Content Journey

    Jennifer Voisard
    22 Jul 2014 | 11:57 am
    Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing their content strategy. Now, obviously real people do not consider themselves to be on a decision journey, moving through a funnel or serving as a post-purchase channel. They are just real people taking their time and carefully conducting their due diligence before investing money. They Google search, ask their friends and colleagues, read reviews, weigh comparable options and ultimately decide which brand choice is the…
  • Coffee Talk: Boosting Community Engagement

    Cheryl Treleaven
    21 Jul 2014 | 7:50 am
    This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their community members are stretched thin with little time and budget to devote to ‘discretionary’ activities. And competition for that limited time is heating up. So, as always, it comes down to consistently creating value. Essentially answering the question: why is this community a great place to invest their time? Tough question. But strong coffee in hand, it seemed that the ‘answers’ we batted…
  • The “Liquid Self” in Social Media

    Colleen Nolan
    21 Jul 2014 | 7:27 am
    Without question, Facebook helped to define the notion of personal and even brand online identity.  From a personal perspective, your collection of photos, your comments and your profile present an image of self to the social world, or at least your Facebook friends.  But as social media has evolved, many users, specifically those 21-45, have found the idea of a static online self to be too confining and one dimensional.  They have questioned the notion of a “unified self” who is the same person in all facets and with all people in your life.       If you think about it,…
  • Content By Any Other Name…

    Kathy Baughman
    23 Jun 2014 | 10:08 am
    What do you learn when you visit nearly 100 support portals or public knowledge bases (KB) in a short period of time? Here are five observations from just such a recent journey that I took as part of a research project. The experience mostly sucks. My gut tells me this is becausemost support content portals were not built with the customer in mind; they are simply the internal KB reskinned for public consumption. The KB started as an internal repository to share and archive company knowledge. It was never intended as an external content hub, but morphed into one nonetheless. Some…
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    Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon

  • Net Neutrality: It’s more than streaming video

    Ian Lurie
    28 Jul 2014 | 4:42 pm
    This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in 2003: Net Neutrality is the concept that all data on the Internet should be treated equally. 99% of the Internet-using public assume this is all about download speed — slower video streaming, gets the headlines. But there’s more to it than Dr. Who reruns (and I love Dr.
  • Lead by Example: 10 Ways to Be a Successful Team Leader

    Jason Olson
    24 Jul 2014 | 11:08 am
    Over the years that I have worked in the project management field, I’ve taken a number of courses, read a number of books, and have seen and utilized a number of tools that have all promised success in leading teams and managing successful projects. And as helpful as they were, I found that the greatest asset in leading teams and managing projects is not found in technical tools and procedures but in skillfully relating to people. You can have all the processes and procedures memorized, have all the certifications, be an expert in all the technical tools, and list out all the terminology…
  • Yep. I’m back.

    Ian Lurie
    18 Jul 2014 | 11:26 pm
    Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done. At that point, he could see Portent needed me back in the job, doing what I love. The bear left. I’ve said that running an agency is like wrestling with a s–t covered bear. I got some time to wash the stink off. After 19 years, I needed that. In another 19, I’ll need…
  • The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

    Josh Patrice
    18 Jul 2014 | 11:42 am
    So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now, we’ve all lived in the happy world of Net Neutrality. Net Neutrality holds that the Internet should be a neutral channel of digital data where no single individual or business (same thing, thanks Supreme Court!) has an (dis)advantage. Right now, that’s not just theory. It’s how the internet is: My blog,…
  • SOS: Save Our (Organic) Social

    Madelaine Kellman
    17 Jul 2014 | 12:22 pm
    It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that if implemented correctly can potentially improve your organic reach and help bolster your overall organic social efforts across multiple platforms. This important strategy is simply ensuring that you have the correct social media metadata coded into every piece of content you post. Social metadata is something that you…
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    Greg's Corner

  • Free to a Good Home? A Bad Idea Online!

    Greg Collier
    8 Jul 2014 | 8:46 am
    Any business owner needs to stay ahead of the trends, and unfortunately, that applies to trends in crime. I’ve said before in blog posts and TV interviews that we don’t carry personals because they can be used as a front for prostitution and human trafficking. We don’t carry pet sale ads, as they often trade in animals that have been bred through puppy mills—breeders who literally breed animals to death, leaving them undernourished and caged without proper exercise or loving contact. We simply won’t even take a chance at supporting criminal industries, so we don’t run the ads that…
  • The Boss Always Answers to Someone – Even in Professional Sports

    Greg Collier
    6 May 2014 | 6:37 am
    I sometimes hear people say, with a tone of envy in their voices, about how great it must be to own a company, to be the boss, to call all the shots and not have to answer to anyone. Those perceptions of what life as the boss is like – especially that last one about not having to answer to anyone – are kind of funny to me, largely because, at some point, we all answer to someone. As the owner of a small business, I’m the one who makes the business decisions for Geebo. But in reality, I’m far from being the one who calls the shots. The customers – whether they’re the…
  • Risky Business: Watch for Business Models that Boost the Bottom Line but Tarnish the Reputation

    Greg Collier
    14 Apr 2014 | 12:30 pm
    There’s an interesting debate going on in San Francisco with Airbnb, where a crackdown on short-term rentals – especially those being advertised on online sites like Airbnb – are leading to lease violations and eviction notices. The site, Airbnb, connects people looking to make a few bucks by renting out space in their own homes with visitors who are looking to save a few bucks by using alternative accommodations when they pop into a city for a short visit. It’s kind of like they’re hotel rooms, except that they’re not. They’re residential homes and apartments. And in…
  • Lessons from Arizona: Business Owners Push Back Against Lawmakers Who Do More Harm Than Good

    Greg Collier
    3 Mar 2014 | 7:02 am
    When you open a business in the United States, you have no choice but to deal with the long arm of government, whether it’s income taxes or business fees that you’re required to pay or a long list of rules and regulations that you’re required to follow. Regardless of political point of view, most business owners would likely agree with politicians when they say that businesses need the freedom to grow and flourish on their own, without the government creating more obstacles and challenges. That’s why you saw businesses – large big-named corporations like Apple, Intel and…
  • Sometimes, Moving Slow Can Help a Business Grow

    Greg Collier
    22 Jan 2014 | 11:06 am
    Sometimes, the fastest way to grow a business is to take it slow, especially when that business is trying something new or otherwise exploring uncharted territory. Case in point: AOL’s Patch. The “hyperlocal” news site had aspirations of blanketing the nation with a network of online small-town “newspapers.”. But, after bleeding some $300 million and already shedding half of its 1,000-person workforce this past summer, parent company AOL this month gave up control of the news network to an investment firm for an undisclosed amount. The problem? It grew too fast. It started as a…
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    Email marketing consultant | Emailmonday

  • Email marketing a very dynamic content platform

    Jordie van Rijn
    17 Jul 2014 | 2:53 am
    Email marketing is far past being a static channel, real-time dynamic emails are adding the competitive edge today. A lot of companies continue to send static email marketing newsletters, these have their merits, but there is a lot more to be gained with strong dynamic email.The possibilities that dynamic email marketing offers for 1:1 tailored messages are almost endless.With the right choice of marketing automation or email marketing software and using the right techniques, everybody is able to send very dynamic email. These days there are no excuses left for only sending “stale…
  • Dela Quist: Marketers don’t nearly hate Facebook enough

    Jordie van Rijn
    8 Jun 2014 | 11:48 pm
    Dela Quist is a well-known name in the international email marketing industry. With controversial views, he makes marketers think and that is always a good thing.Dela will be presenting his keynote “What is next for email marketers” at the DDMA email summit in June, where I will also be presenting later on that day. A great excuse to talk with him about email, social and marketing automation.Jordie: Social Media has been taking up quite a bit of the average marketers mind. Instead of asking why companies should integrate, holistically view and omni-channel everything, I’d like to know;…
  • The tease Factor: How to optimize your email marketing for engagement

    Jordie van Rijn
    6 May 2014 | 12:46 am
    Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.It is definitely possible, but requires to rise above the common superficial online marketing push (not the same as push marketing).The flywheel effect of your customers’ filter frenzyFiltering of messages is nothing new, people have done this manually for years. But through the changes in the marketing landscape (mobile, social, search, the…
  • Smart email marketing segmentation, the art of

    Jordie van Rijn
    21 Apr 2014 | 2:23 am
    There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?The art of thinking in groups: segmentationEmail marketing segmentation is the art of splitting your list into different groups. These groups – or segments – consist of people with similar characteristics. Segments can then be emailed reflecting the content and…
  • Keynote speaker at Email Expo Germany: Europe’s Biggest Email Marketing Event

    Jordie van Rijn
    2 Apr 2014 | 9:42 am
    Jordie van Rijn will be one of the keynote speakers at the Email Expo in Frankfurt on 13th May 2014. The largest european email marketing conference and exhibition of its kind. It is looking to be a spectacular event.I am excited to be a part of the Email Expo and will be presenting a keynote session. More than 1.800 professionals are expected to visit the Email Expo on 13-14 May 2014. The exhibitor list reads almost like a Who’s Who in email marketing Europe. The speakers will represent some of the best and finest in European email marketing.A strong channel and an evolving email…
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    Starmark | Integrated Marketing Communications » eTips

  • Is SoLoMo part of your integrated marketing strategy?

    Roberto Renteria
    16 Jul 2014 | 2:31 pm
    Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. [...]
  • Facebook limits Auto-Posters

    26 Jun 2014 | 1:29 pm
    Facebook is up to its antics once again with another algorithm update. Until recently, Facebook shared both explicit and implicit content equally meaning all updates regardless if they were initiated by users or triggered automatically within any number of apps. But times change and so must we as Facebook improves the process of distilling the [...]
  • Boost Your SEO with Google Authorship

    19 Jun 2014 | 7:41 am
    Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty [...]
  • Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?

    12 Jun 2014 | 8:17 am
    It seems that the already-infinite number of possibilities to create re-marketing lists with Google Analytics grows exponentially by the day so it goes without saying that most of us feel a little overwhelmed by the prospect of managing our lists more than growing our business. With the introduction of Google Analytics’ “Smart Lists,” life has [...]
  • Facebook Brand Pages increase Visibility with Page Tagging

    14 May 2014 | 7:50 am
    It seems that every day we read an article about how Facebook is reducing your ability to reach audiences via never-ending updates to its news-feed algorithm. Well, there is still hope for business pages everywhere. Recently Facebook adjusted its settings once again, but this time, it’s in our favor as marketers. When a brand page [...]
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    Online Marketing Strategy for Entrepreneurs | Denise Wakeman

  • How to Exceed Your Crowdfunding Goals | Adventures in Visibility with Ryan Hanley

    Denise Wakeman
    28 Jul 2014 | 6:12 am
    If you’re an author or entrepreneur and want to self-publish a book, there are a lot of options. If you’ve considered crowdfunding to raise the money via pre-orders to get your book published you probably know it requires a sustained commitment. In this episode of Adventures In Visibility I welcome Ryan Hanley, President of Hanley Media Lab to share how he raised over $10,000 in 21 days to so he could self-publish his first book.  On the Hangout Ryan and I discuss: Why Ryan chose to crowdfund his book The crowdfunding platform Ryan chose and why The 3 Steps to successfully…
  • How to Sell Books by the Truckload on Amazon – Adventures in Visibility with Penny Sansevieri

    Denise Wakeman
    14 Jul 2014 | 9:43 am
    If you’re an author or online entreprenuer who’s written a business book, you want to sell books, right? In this episode of Adventures In Visibility I welcome Penny Sansevieri, Founder and CEO of Author Marketing Experts. We discussed what you must know in order to get more visibility so your books get found, on Amazon. On the Hangout Penny and I discussed: How to consistently boost sales of your book. What triggers more sales at Amazon? We’ll dig deep to uncover easy things you can do that will make a significant difference. Why Free is your best sales tool Triple and…
  • 7 Surprising Strategies of Forward Thinking Entrepreneurs – Conversation with Andrea J. Lee

    Denise Wakeman
    10 Jul 2014 | 1:45 pm
    For the relaunch of Conversations with Experts, an occasional hangout show, I am delighted to feature my business coach, mentor and colleague, Andrea J. Lee. Our topic, which struck a nerve with the live audience, is 7 Surprising Strategies of Forward Thinking Entrepreneurs. The 60 minute video contains many gems and invitations to rethink how you approach your business so you can make a bigger impact in the world. Andrea J. Lee is an Entrepreneurial Futurist with her finger on the pulse of the entrepreneurial spirit and how it can shows up to change the world. Throughout her life, Andrea…
  • How to Get Your Blog Post Shared 1000 Times [#Infographic]

    Denise Wakeman
    6 Jul 2014 | 10:40 am
    When I started my first business blog in 2004, there wasn’t much in the way of social media available to help promote blog posts. The best way to get your blog post shared was to encourage readers to subscribe to your blog update email list and then forward the email. Today, it’s a different story. Yet, during consults with clients, I’m frequently asked how to get more traffic and visitors to new blog posts. The infographic below, created by Ian Cleary of RazorSocial and Canva, will help. There is a belief by many online entrepreneurs that they cannot share their own posts.
  • Have Google and Facebook Failed Us? Adventures in Visibility with Dino Dogan

    Denise Wakeman
    28 Jun 2014 | 7:07 am
    In this episode of Adventures In Visibility I welcome the dynamic and outspoken founder of Triberr, Dino Dogan.  After meeting Dino at the 2014 BlogPaws Conference, and using Triberr for a couple of years, I knew I wanted to get him on the show. Our conversation revolved around the future of digital marketing and blogging in particular.Dino Dogan is a Global Force for Badassery, Founder & CEO of Triberr, Refugee from Bosnia, Professional speaker with a real job, a Lousy Martial Artist, and a Singer/Songwriter.On the Hangout Dino and I tackle: The notion that blogging is dead or…
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    Omar Kattan - New Age AdMan & Brand Storyteller

  • Thoughts on Content Curation [Curated]

    Omar Kattan
    27 Jul 2014 | 3:00 am
    Content Marketing has become an essential discipline in digital marketing and overall brand communication.  Like it or not, it is here to stay and will be for a long time. As traditional media channels lose their audiences to online digital ones, the need for your brand to be publishing and marketing content will continue to [...]Thoughts on Content Curation [Curated] is a post from: Omar Kattan - New Age AdMan & Brand Storyteller
  • Marketers: Think Like Storytellers

    Omar Kattan
    26 Jun 2014 | 1:19 pm
    Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough process. So why does the finished story so often lack the vision you started with? Why don’t the words flow together [...]Marketers: Think Like Storytellers is a post from: Omar Kattan - New Age AdMan & Brand Storyteller
  • My Slides From TRA SMM Presentation – Dubai – June 4th

    Omar Kattan
    5 Jun 2014 | 3:05 pm
    On Wednesday, I had the pleasure of running an eBiz Connect social media marketing workshop in Dubai. The event was organized and hosted by the Telecommunications Regulatory Authority (TRA) at their premises in Al Waheeda street. Attendance was high and I was thoroughly impressed with the Dubai Government’s ongoing initiatives to encourage business to adopt new age brand communication strategies. I [...]My Slides From TRA SMM Presentation – Dubai – June 4th is a post from: Omar Kattan - New Age AdMan & Brand Storyteller
  • Join My Social Media Strategy Workshop June 4th Dubai TRA

    Omar Kattan
    23 May 2014 | 11:56 pm
    If you’re around on the 4th of June… I’ve been invited by the Dubai Telecommunications Regulatory Authority “TRA” to present on the topic of “integrating social media marketing into your current strategy”. It’s at the TRA premises in Al Waheeda , Dubai – my slot: 12:00 pm – 12:30. According to the TRA: “The workshop will gather [...]Join My Social Media Strategy Workshop June 4th Dubai TRA is a post from: Omar Kattan - New Age AdMan & Brand Storyteller
  • Why I Support Google’s Fight Against SEO Guest Blogging

    Omar Kattan
    10 May 2014 | 8:06 pm
    Back in January, Matt Cutts said that if you’re guest blogging for links, stop.  This was followed by a penalty imposed by Google on a large guest blogging network (unfair imo); and millions of Google Webmaster Tools notifications telling site owners that their guest blogging techniques may be harming their search performance. I must admit, I [...]Why I Support Google’s Fight Against SEO Guest Blogging is a post from: Omar Kattan - New Age AdMan & Brand Storyteller
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    E-Marketing Associates - Online Marketing Products for Independent Hotels » Blog

  • SMS in Hospitality: Text Away to A New and Improved Age of Customer Service

    Aileen Hoang
    24 Jul 2014 | 6:00 am
    Hoteliers can agree that many, if not all travelers bring their smartphones along during their travels. According to recent studies, U.S. travelers use smartphones more for texting (63%) than any other function phones provide when traveling. It is clear to see that the majority of travelers are highly engaged and connected via text messaging, so shouldn’t hoteliers reach their customers this way as well? SMS has the power to strengthen customer service and makes information-based services more accessible to customers. Hotels that have already adopted SMS text messaging into their marketing…
  • What Makes Hotel Guests Your Most Influential Marketers

    Melody Ciria
    23 Jul 2014 | 6:00 am
    In the hospitality industry, guest experience, satisfaction and value are held in the highest regard. With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing opportunities to leverage guest engagement and loyalty. Face it, your guests are social and they are likely to talk about your hotel on which ever channel they prefer whether it be TripAdvisor, Facebook, Twitter, or Yelp. Whether they realize it or not, your guests are your marketers and as hoteliers, you must interact and share in…
  • Encourage Google+ Reviews for your Hotel (Part 2)

    Arielle Sanchez
    22 Jul 2014 | 5:29 pm
    Now that you understand the importance of having a decent number of reviews on Google+ after reading Part 1 of this article, it is time to start encouraging guests to review your hotel. First, make sure your hotel’s Google+ page is ready. Verify your listing If you haven’t already, claim your property on Google+ Local. Your Google+ page will show up on both Google search results and Google Maps once it is claimed. After you have verified your listing you will be able to edit business information, add a detailed description, upload high quality profile and cover photos, post updates, and…
  • Is Guest Diversity Good or Bad For Hotels?

    Joshua Meehan
    16 Jul 2014 | 9:13 am
    Diversification can help to keep your investments protected during financial hardships. If one market takes a turn for the worst, you don’t have all your money tied up in one spot. You can weather the storm and keep on moving. Does this also apply to your hotel guests? Should you be attracting as many types of guests as possible, or focus on a single segment? Diversifying your guests can offer the same type of protection for your hotel as it does your other investments, but what does it do to guest satisfaction? Are your guests always compatible? If your hotel doesn’t sit next door to a…
  • Building Guest Loyalty in Hospitality: Exchange Value for Direct Repeat Bookings

    Aileen Hoang
    10 Jul 2014 | 6:00 am
    It is already known that it is less costly for hoteliers to retain a guest than it is to attract a new one. In fact, gaining new guests can cost approximately 5 to 8 times more than retaining your current guests. This is where the advantage of guest loyalty can bring about cost savings and repeat business for hotels. However, research also shows that approximately 68% of customers fail to return if they feel unappreciated throughout their experience. This presents a difficult challenge in the hospitality industry, where hoteliers must greatly strengthen their guest relationships and provide…
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    RocketMill » Blog

  • If You’re Not “Local”, You’re Loco!

    Spike Patching
    28 Jul 2014 | 2:17 am
    Digital Marketing Agency RocketMillFirstly, I’d just like to say that we’ve all been exceptionally busy here at Rocketmill over the last few weeks and we’ve not had much time to ‘stop and smell the roses’ (i.e. write any cool blog posts..). I can but only apologise for the irregularity of my posts and, now that I have a bit more time on my hands, I promise to bring you regular updates about the PPC industry over the coming months.Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened…
  • Wearable Technology: The Beginning of a New Era?

    Ian Flynn
    23 Jul 2014 | 3:05 am
    Digital Marketing Agency RocketMillSo in the world where smartphones and tablets reign supreme, us technology junkies know that it doesn’t take much for today’s trends to become yesterday’s news. Considering this, I’d thought I’d look at the next potential trend on the horizon – Wearable Technology. How else could you make technology more integrated in everyday life!? Of course, by wearing it. So this ‘next phase’ has already begun. With technologies most powerful players trying to get the biggest head start on the new phenomenon, an array of…
  • The Freelancer: The Freelancers Handbook

    Ally Biring
    16 Jul 2014 | 7:15 am
    Digital Marketing Agency RocketMillSince joining RocketMill, I have been working closely with the Digital Marketing team to ensure that we are producing great content. You’ll notice I have italicised that phrase because I personally cannot stand it but unfortunately it is widely used.The reason this phrase brings out such a reaction from me is that many people write about what is great content and how to produce excellent content. I have noticed that many articles that are published on this hot topic miss some of the very basics.  Before you all think this is a rant against our industry, I…
  • The Wonder that is Wrike Project Management

    Sebastian Bos
    10 Jul 2014 | 3:35 am
    Digital Marketing Agency RocketMillSo at RocketMill we have been searching for ways to effectively maintain and manage our workflow, along came our new manager Krystian and with him came the suggestion of the desktop tool called Wrike.Now all new software takes a bit of time to get used to, especially something as comprehensive as Wrike, but once you get going you can seamlessly project manage multiple accounts all at your fingertips.Let’s have a look at some of the great features Wrike offers us; below is a snapshot of our workload timetable, a great but simple feature – not only can we…
  • WordPress Plugin: Manual Image Crop (Updated)

    8 Jul 2014 | 1:01 am
    Digital Marketing Agency RocketMillWhilst working on a client’s website based on WordPress, I found it pretty inconvenient that I had to manually crop many images to be used before uploading them into the CMS. I could have used WordPress itself to crop the images but by default, it crops the registered image sizes from the centre of the original. That’s how the idea of a plugin that would allow a user to manually select the area of the image was born.The plugin has received a very positive reviews from the WordPress community so far and has been downloaded over a 12.000 times.At…
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    The Conversion Scientist Podcast

  • Become a Statistically Significant Marketer. [AUDIO]

    Brian Massey, The Conversion Scientist
    27 Jul 2014 | 11:25 am
    Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past. When you say, “We stopped sending email because our list got tired of us,” you are saying that the tea leaves of your email list say you should stop sending email. Often, such statements stop progress. One way to keep from…
  • You Are What You Wear: Why Conversion Scientists Wear a Lab Coat

    Brian Massey, The Conversion Scientist
    16 Jul 2014 | 6:28 am
    Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?” Why do Conversion Scientists wear a lab coat? This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows to a number of interesting topics. What is a Conversion Scientist? Earning the trust of your potential customers. The counter-intuitive way to generate more telephone calls. Why we spend too much time telling people what we offer and not enough time on their needs. Why Brian says…
  • Use These Surprising Web Tactics to Get More Phone Leads

    Brian Massey, The Conversion Scientist
    15 Jul 2014 | 6:22 am
    For many of our clients, phone calls are far more valuable to the business than a completed form. You should prioritize phone calls when: 1. You have a competent team answering calls. By “competent,” I mean they close phone leads at a relatively high rate. 2. You have trouble connecting with qualified customers by email or phone when they fill out a form on your site. 3. The profit from a sale is significantly higher than the cost of answering the phone. If this sounds like your business, then you should listen to our interview with Tim Paige of Lead Pages. You get two scientists…
  • CRO Secrets of The Conversion Scientist [VIDEO]

    Brian Massey, The Conversion Scientist
    3 Jul 2014 | 2:08 pm
    Brian Massey is a professional website optimizer. He runs the company Conversion Sciences and is the author of the book Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist. In this interview, Alex Harris uncovers: 1. The real reason Conversion Optimization works. 2. How his company gets the most out of a website. 3. A secret trick for getting higher conversion rates out of sliding headers. Visit Alex Harris Marketing Optimization Blog. Listener comments Christine Draper said, “I was struck with your point about people being drawn to movement. Love the idea of a…
  • Tides of Your Website and Tests that Lie [AUDIO]

    Brian Massey, The Conversion Scientist
    26 Jun 2014 | 9:52 am
    What if this test had been stopped on Thursday? We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue from existing traffic. One of the first hurdles you will have to get through is the “damn lying test” phenomenon. This is when a test has been run and has found a way to significantly increase results. The confidence level reported by the testing tool is 95%. You are going to be a hero. Then you roll out the change to the site and…
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    Blog Aspire

  • Happy Friendship Day – Quotes , SMS and Images – Case Study

    RaHul Tilloo
    27 Jul 2014 | 1:50 am
    First of all Happy friendship day to each and everyone out there. Blog Aspire wishes you have a best ever friendship day 2014. Happy Friendship Day  is really popular day all over the world. So there is a lot of traffic on various keyword like Happy friendship Day, Happy Friendship Day SMS, Happy Friendship Quotes and […] The post Happy Friendship Day – Quotes , SMS and Images – Case Study appeared first on Blog Aspire. Be the first to comment... Related Posts:Make Your Company Visible In the Market With Free Phone NumbersList Of 25+ Websites To Get Royalty Free ImagesLink…
  • List Of 25+ Websites To Get Royalty Free Images

    RaHul Tilloo
    5 Jul 2013 | 2:41 am
    Hmm.. Searching for free stock images? Yah! Then you are onto a right place. Hi! I am Rahul  and in this post you will get the list of top 25+ sites which offer free royalty free images . Many case-studies has proved that a blog post with a good image has more conversion rate than […] The post List Of 25+ Websites To Get Royalty Free Images appeared first on Blog Aspire. 8 Comments - Read what others are saying about this post... Related Posts:On Page SEO Factors – With Love GoogleHappy Friendship Day – Quotes , SMS and Images – Case StudySubscribe To Our Mailing…
  • 20 Of The Best Places To Sell Your Products Online

    RaHul Tilloo
    28 Jun 2013 | 1:09 am
    Twenty Convenient Places To Sell Online Everyone wanting to sell online may not have the expertise or the resource to set up a successful ecommerce website. Many dream of selling on eBay or Amazon while others struggle to go about getting their own website in place. However, many other solutions exist, some of which are […] The post 20 Of The Best Places To Sell Your Products Online appeared first on Blog Aspire. 1 Comment - Read what others are saying about this post... Related Posts:3 Best Ways To Make Money Online : Yes! Big Passive IncomeList Of 25+ Websites To Get Royalty Free…
  • 10 Ways To Get More Traffic To Your Blog Now

    Guest Author
    17 Jun 2013 | 1:17 pm
    Every blogger will attest to this; It is very simple to create a blog. However, it is hard building it to get a sizeable traffic. Any blog without traffic is not useful at all no matter the caliber of its content. It is so important to look for ways to gain traffic to your blog. […] The post 10 Ways To Get More Traffic To Your Blog Now appeared first on Blog Aspire. Be the first to comment... Related Posts:Link Building : 11 Ways To Build Backlinks FastWhat Is Link Building & How To Build BacklinksAbout UsOn Page SEO Factors – With Love GoogleHappy Friendship Day –…
  • How To Install WordPress Locally Using Webmatrix

    RaHul Tilloo
    13 Jun 2013 | 5:35 am
    WordPress installation on local host gives lot pain to many people. So if you haven’t installed WordPress locally before this article is just made for you. Hey! Rahul here. In this post I am sharing a great platform from microsoft which will help you to install wordpress locally without any trouble-shouble. The process is really […] The post How To Install WordPress Locally Using Webmatrix appeared first on Blog Aspire. 3 Comments - Read what others are saying about this post... Related Posts:15 Useful WordPress Tricks That You Need To ImplementList Of 25+ Websites To Get Royalty…
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    SEO Inc Blog

  • SEO Superheroes

    SEO Inc
    25 Jul 2014 | 12:01 pm
    In the spirit of Comic-Con 2014, we here at SEO Inc. thought it would be fun to take a deeper look into our favorite search engines. Apart, they are all strong, but together they make up the unstoppable Search Engine Adventure Squad. Google: The Ultimate Ranker Superpower: Google can make or break any website with a single penalty. Webpages new and old fear Google’s super secretive algorithm gun, which can throw rankings into chaos as soon as it’s fired. Arch-nemesis: The evil Black Hat. Nothing makes Google angrier than this dark creature. Bing: The Visual Victor Superpower: Hypnotizing…
  • [Infographic] How to Decrease Your Site’s Bounce Rate

    Will Price
    22 Jul 2014 | 8:53 am
    If you’re into reading the analytics for your site, you know that not all those pretty green numbers showing increases are good things. Sure, you love seeing organic traffic on the rise (especially that of the non-branded variety), and the average time spent on the site. But take a closer look at all those figures that are in the green: Do you see the numbers corresponding to Bounce Rate? Yeah, it’s right there. And it’s a number you don’t necessarily want to see in a positive light, even though it’s how Google relays the information in Analytics. A higher…
  • To Crawl or Not to Crawl: Google Webmaster Tools Announces Updated robots.txt Testing Tool

    SEO Inc
    17 Jul 2014 | 3:10 pm
    Big news just announced on the Google Webmaster Central Blog: Google has updated their robots.txt tool. They are now allowing websites the opportunity to test their robots.txt files after making changes, and before pushing it live. You know the robots, right? As a refresher: the robots.txt file essentially tells the search engines which pages on a site to crawl and which pages not to crawl. “Why not crawl all my pages, though?” Well, there are certain instances and URLs associated with nearly every website out there, where there is no point, nor any good reason for a search engine to…
  • The Growth of Social Media [Infographic]

    Cari Bacon
    14 Jul 2014 | 8:50 am
    Social media is here to stay. It’s no longer the neglected step child that it used to be. Businesses are now jumping on social media platforms and utilizing the amazing power of these platforms to increase their brand exposure, connect with past, current, and future customers, open a dialogue with the world and putting a face on an otherwise faceless entity. (Editor’s note: Seriously. Did you ever think you’d be able to get in touch with your cable company or airline to discuss a growing service issue without having to wait through endless hours of Muzak and “Let me…
  • [Infographic] Google’s Ranking Factors. An amazingly in-depth and lengthy look.

    Will Price
    8 Jul 2014 | 6:30 pm
    You’ve heard of Google, right? It’s that thing of when you do a search online and you really only use one method to search and that method is usually just to Google something. Yeah, that Google. Well, did you know that over a billion people use Google search each month. And the total of these billion people search Google 114 billion times? You read that right. 114 billion search… A MONTH. There’s only 61,269 pizzerias in the United States. (Not sure of the comparison, but that billion figure is amazing, right?) At any rate, given that Google is the preferred…
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    Internet Marketing & Design Blog – Blogaholic | Webaholic

  • How Big Businesses Use Colors To Affect Your Emotions [Infographic]

    Sourav Saha
    16 Jul 2014 | 1:18 am
    Have you ever thought how big brands create their logos to make you fall in love with their brand? Or make their logos instantly recognisable? Well, it turns out that logos and brand’s theme color have always a bigger impact on customers and as well as employees. Colors trigger emotions and they are even able to change or mould your emotions. Colors are able to invoke happiness, joy, peace, curiosity, anger, sadness, excitement in viewers mind. How? Red signifies active, yellow means energetic, blue is reliable, green is nature, etc.  So, it is indeed a very powerful Call-To-Action that…
  • 26 Things To Consider Before Developing A Brand New Website

    Sourav Saha
    12 May 2014 | 6:27 am
    If you are just getting started with your new website design then you must be excited. Along with the excitement you must not forget the simplest questions before starting a brand new website – What i’s the purposes and objectives? Is it going to be a business related site or a site for leisure or a blog? Once you have figured that out then you will need to scratch your head for choosing a good domain name. Yes, that is right, the most important thing you should think about your website is actually its name. The name should be easy to remember and must also be catchy, that way your…
  • How Many Social Sharing Buttons You Should Have?

    Sourav Saha
    2 May 2014 | 12:41 pm
    When it comes to generate free advertising, social sharing buttons are no doubt one of the best ways to spread the words out via different social media channels. Many internet marketers will suggest you to add social sharing buttons to increase traffic. They might also agree that it will work as an element of social proof but not everyone agrees on how many social sharing buttons you should have. Though social sharing buttons helps you to generate tons of traffic but it’s not always good for user experience. Each social sharing button uses a piece of JavaScript code to make calls back and…
  • Acquiring Google Analytics Certified Partner Status – How And Why?

    Guest Author
    4 Apr 2014 | 6:28 am
    Having been working in the field of internet marketing for quite a while, our team got used to relying on facts and real data before giving any recommendations to our clients.   Only after thorough analysis of the current situation and after drafting a series of thought-through hypothesis on how to improve the situation any quality management, curation and evolution of the project is possible. The tool used to analyze online projects has always been Google Analytics. Depending on the kind of task set (curate the PPC campaign, implement all the tracking necessary, promote the project wisely…
  • How Upworthy Climbed The Virality Ladder To Rule The Web?

    Sourav Saha
    21 Mar 2014 | 2:21 am
    Upworthy has mastered the dark viral arts to change the internet forever. Upworthy’s ultimate goal is to find and repackage content that is visual, meaningful, and sharable. “Our goal is to reach millions of people on a daily basis with content that really matters. So we think a lot about how to package content in a way that’s compelling to share – and that means thinking a lot about how it works on Facebook.” — Eli Pariser, Upworthy CEO Today, Upworthy’s instant-virality strategy turning under-exposed news stories into viral gold. Unlike any news site/blog, rather than…
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    Search Engine Marketing Blog | Silverback Strategies

  • 3 Tips on Why Your Digital Campaign Should Use Google Tag Manager!
    25 Jul 2014 | 9:11 am
    There are so many essentials that go into a Search campaign; search marketers are utilizing every tool possible to work smarter and not harder. With Google Analytics introducing Universal Analytics, many web marketers are using this platform to mold a tremendous amount of metric data into knowledge that corporate decision makers can use to grow their business. With the implementation of Google Analytics tracking code, G.A. can do wonders for your campaign. Tagging specified events on your websites are one of the more popular used features. Before this product came out there were many tag…
  • Google’s Ad Auction and Ad Rank: What Determines an Ad’s Position and Cost?
    25 Jul 2014 | 8:13 am
      Background on the Ad Auction and Ad Rank: Google processes billions of auction opportunities per day, so it is important to understand how they choose which ads to show and where. In 2009, Google came out with a video describing how the Google ad auction works. However, last month (June, 2014), they updated their video after improving the evaluation processes in the ad auction. This article describes the basics, the changes implemented by Google, and how it can affect advertisers. Google’s ad auction works differently than a traditional auction where the prize goes to the highest…
  • The Cheapskate’s Guide To Adwords
    19 Jul 2014 | 7:32 am
    Running an Adwords campaign on a limited budget? When it comes to online advertising, money equals data. And data is used to make good decisions that result in better performance. When your funds are limited, so is your data. This means that it can take a lot longer to see what works and what doesn’t. While everyone wishes they had a million dollar ad budget, sometimes you just have to work with what you got. Fortunately, there are ways to stretch your dollar. Below are a few account management techniques that can go a long way in saving you money.     Start Further Down The…
  • Measuring the ROI of your Bing Product Ads using Google Analytics
    14 Jul 2014 | 2:45 pm
    In my last blog article I described a few best practices when it comes to structuring and reporting on Google Product Listing Ads. Today I’d like to show you how to calculate the return on investment of your Bing Product Ads using Google Analytics. Step 1: Tagging Bing Product URLs Although Bing has recently released an auto tagging feature for its destination URLs (see below), as of today Product Ads are not supported and show up under Bing organic traffic in Analytics. In order for Google Analytics to correctly attribute traffic coming from your Bing Product Ads you will need to tag each…
  • Defining the Value of SEO: How Do You Measure SEO Success?
    8 Jul 2014 | 11:10 am
    Like with almost anything in life, planning is everything with SEO. Before the first click of a mouse or the first new word of content is written in an SEO campaign, the entire strategy must be well-thought out in advance. Of course at some point during the planning phase, specific action items and deliverables that will need to be completed over the course of the SEO campaign will need to be listed out, but how are those action items and deliverables determined in the first place? It all comes down to what you truly hope to achieve at the end of an SEO campaign. What will the SEO mean to…
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    Puzzle Marketer

  • Top Books for Marketing Leaders

    Cody Ward
    20 Jul 2014 | 12:10 pm
    If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc. has a list of books I’d like to recommend you add to your reading list. Become a better leader in your company and strive to become the best you can be. Please come back as this is a constantly…
  • Corporate Social Media Campaigns [Infographic]

    Cody Ward
    16 Jul 2014 | 4:50 am
    The following infographic was compiled by and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of its use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic. 58% use it for lead generation. Favorite social sites are Facebook (92%), Twitter (82%),…
  • The Mobile Revolution is Here Now [Infographic]

    Cody Ward
    15 Jul 2014 | 10:17 am
    For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution infographic was created by Moovweb, a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am…
  • Ignore Your Email Marketing Open Rates

    Cody Ward
    15 Jul 2014 | 9:37 am
    It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? It’s not 100% reliable, to say the least. The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. A preview pane in…
  • Being Busy is Not Being Productive

    Cody Ward
    15 Jul 2014 | 9:28 am
    One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way. Therefore, they get consumed by the same tasks over and over and because they are endless, the day is over and it’s time to check-out. The next day begins a new cycle of non-productivity. Busy but non-productive tasks…
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    Attacat of Edinburgh » Brain

  • Podcast: Digital Marketing in 2014

    Mark Boyd
    7 Jul 2014 | 4:25 am
    Our MD, Tim Barlow, was lucky enough to be asked by Gordon at FatBuzz to join him to have a discussion about how SEO has evolved and what you need to focus on in 2014. The podcast discusses: Why we believe that SEO is an outcome rather than a strategy Why unfortunately some sites just cannot be optimised for good rankings How some businesses have issues when it comes to clearly defining and communicating their unique value proposition An update on link building and more importantly what makes a link good or bad Why is it important to have a strong grasp of what your customers are looking…
  • Month In Numbers: June 2014

    Charlotte Hardy
    2 Jul 2014 | 7:47 am
    I’m afraid this and next month’s Month In Numbers are going to be pretty World Cup heavy as that seems to be the overriding topic taking over the internet at the moment, nothing else is really getting a look in! This month we’ve got stats on Louis Suarez (of course), the insanity that is Google’s Ad revenue and some insightful stuff on cart abandonment. 10.03% of 2,000 people surveyed said they had never seen an Ad on Google when asked how often they clicked on ads on Google Search. Of those who said they’d never seen an Ad on Google, 17.58% were between the age…
  • Charlie’s Quick Fire Reading List #5: Toolkits, Generators & MeasureFest

    Charlotte Hardy
    1 Jul 2014 | 6:45 am
    Guys, guys, gather round the campfire. Let’s tell some stories: tales of awesome email design toolkits, mysterious new Twitter promoted tweet add-ons and that well-known urban legend about the death of SEO and the rebirth of content. All covered in this series of my Quick Fire Reading List. The Email Design Toolkit This toolkit is almost like a rolling infographic of the dos and don’ts involved in email design and marketing. We’ve got a few email marketing design templates on the go for clients at the moment so this dropped into my inbox with impeccable timing. The toolkit…
  • Data Feeds And Google Shopping: Are you doing everything you can?

    20 Jun 2014 | 8:05 am
    You Need To Be On Google Shopping Hands up if your business is currently on Google Shopping? Now, hands up if you have a data feed in the Google Merchant Center? (Hint, if you raised your hand the first time, it should still be raised). Now how about all of you who have a data feed but aren’t advertising on Google Shopping? Is the last time you thought about this when Google Shopping was called Froogle? Who takes care of your data feed? If you’re expecting your products to show up automatically, you may be sorely disappointed to hear that free product results on Google are long since dead…
  • celebrating 15 years of being online

    Attacat Tim
    13 Jun 2014 | 6:08 am
    We would like to wish long-time client a very happy 15th birthday (and a massive thanks for working with us for the last 8 of those!).  (and they are celebrating with a 15% off sale this weekend) Jon and I were lucky enough to be invited to last night’s no-holds-barred celebration at the Cardrona hotel which featured hilarious speakers including one of my original rugby heroes Iain Milne (aka “The Bear”) and Paisley comic Sandy Strang.  Of course there were also some good stories of rugbystore’s history.  Some of the jokes are repeatable but I have…
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    Smart Online Success | Innovative Online Success Strategies

  • 7 Habits of Highly Successful People on Social Media

    Garin Kilpatrick
    5 Jul 2014 | 9:35 am
    Last year I heard the unfortunate news that Stephenen Covey had died.  A father of nine and a grandfather of fifty-two Steven has a large family to carry on his legacy. The powerful strategies Stephen taught, like the 7 Habits of Highly Successful People in this post, continue to live on strong as well. When I was […] 7 Habits of Highly Successful People on Social Media is a post from: Garin Kilpatrick's Smart Online Success The post 7 Habits of Highly Successful People on Social Media appeared first on Smart Online Success | Innovative Online Success Strategies.
  • 50 Winning YouTube Success Strategies

    Garin Kilpatrick
    4 Jul 2014 | 3:57 am
     By: Garin Kilpatrick My friends over at The Biz Media recently recorded a panel called “How to Win at YouTube” that took place at NXNE. The panel includes the YouTube stars Harley Morenstein of Epic Meal Time, Peter Chao of pyrobooby, Alex Ikonn of Luxy Hair, Matt Gibson of MattG124 & Corey Vidal of ApprenticeA. […] 50 Winning YouTube Success Strategies is a post from: Garin Kilpatrick's Smart Online Success The post 50 Winning YouTube Success Strategies appeared first on Smart Online Success | Innovative Online Success Strategies.
  • 100 Awesome Success Quotes

    Garin Kilpatrick
    29 Jun 2014 | 4:43 am
    What you are about to read is probably the best list of success quotes in the world. In writing this post I read at least a few thousand quotes including all the quotes in the top ten web pages in Google for the search “success quotes.” While reading these pages I pulled out the best […] 100 Awesome Success Quotes is a post from: Garin Kilpatrick's Smart Online Success The post 100 Awesome Success Quotes appeared first on Smart Online Success | Innovative Online Success Strategies.
  • 24 Rank-Boosting SEO Tips

    Garin Kilpatrick
    22 Jun 2014 | 3:32 am
    By: Garin Kilpatrick Every day Google sends my websites thousands of visitors, and this has little to do with luck or chance.  Over the past few years I have applied SEO strategies to my websites, and my traffic has grown. Last year I won a free $2,000 platinum pass to the Search Engine Strategies conference […] 24 Rank-Boosting SEO Tips is a post from: Garin Kilpatrick's Smart Online Success The post 24 Rank-Boosting SEO Tips appeared first on Smart Online Success | Innovative Online Success Strategies.
  • HOW TO: Write Mind-Blowing Headlines

    Garin Kilpatrick
    6 Jun 2014 | 11:00 am
    Writing a successful headline is more important than ever in today’s web savvy world of prolific sharing and social media. David Oglivy is often described as “The Father of Advertising” and shared this wisdom about headlines: On the average, five times as many people read the headline as read the body copy. When you have […] HOW TO: Write Mind-Blowing Headlines is a post from: Garin Kilpatrick's Smart Online Success The post HOW TO: Write Mind-Blowing Headlines appeared first on Smart Online Success | Innovative Online Success Strategies.
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    Digital Brand Makeover - Dallas Social Media Marketing

  • The Power of Google Apps for Small Business

    April Sunshine Hawkins
    14 Jul 2014 | 6:45 am
    Small Businesses need technology now-a-days to market, keep in touch with customers and to organize and make transactions. Since you are handling a small business you would definitely want something that will be low-priced and effective. The search engine giant Google has just the right apps for you to use. Gmail Gmail can store up to 25 gigabytes of storage and it has a lot of functions that makes it easier and convenient for every small business owner. Gmail conversations are “threaded”, this means that all messages with the same topic are grouped in one “thread” so it will be easy…
  • Going Viral

    Travis Matheny
    8 Jul 2014 | 6:57 am
    A fantastic new infographic from LA based Griffen media has just come out with amazing new insight into how to get your content go viral. The standard stuff that we have preached at DBrand for years is there. Things like catchy headlines and great images will always be paramount getting your stuff shared. But some new insights are also huge. Popular emotions and revisiting old content are great ideas to get your juices flowing and your next post exploding! Take some time and go through the infographic and see what you will use as your number 1 tip for your next viral post.  
  • Increasing your presence on Google +

    April Sunshine Hawkins
    23 Jun 2014 | 6:45 am
    There are a lot of reasons why small businesses need to make their presence known in google plus. To be more specific, there are 359 million reasons why they should. As of January 2013 Google plus has surpassed twitter with 359 million active users. Here are ways on how to grab people’s attention. 1. Let’s start with the basics and that would be your profile. Whatever posts or content that you display can actually be linked to a specific domain. A pleasant looking photo or preferably a headshot should be uploaded to make it even more personalized. Google also suggests for you to have a…
  • How do I get my stuff to go viral on Social Media?

    Travis Matheny
    9 Jun 2014 | 12:19 pm
    “I think that people just have this core desire to express who they are. And I think that’s always existed.” ~ Mark Zuckerberg Ahhh… the question all experts claim to have an answer to but no one actually does. Look, we all know that you need to be active in social media and post engaging content. However, your content might not get the attention that you want. You may think that the good content that you have will get shared but in reality it does not always get the results that you’re hoping for because there is no exact formula on how your content will become “viral”. But…
  • Powerful LinkedIn Marketing Secret

    Todd Horchner
    20 May 2014 | 12:53 pm
    At Digital Brand Makeover we are constantly combing the DFW social media marketing scene for opportunities for our clients.  Sometimes we come across ideas that are too good to keep quite.  One of the most underrated and least used social media powerhouses are LinkedIn Groups.  LinkedIn Groups are communities within LinkedIn created by users to gather people with common interests and questions. There are communities for just about any focus, and the best part is that if you find that there isn’t a community for the subject then you can just create one.  When you create a LinkedIn Group,…
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    Digital Marketing Consultant

  • Sequenced Content Deliver Conversions On Facebook

    John Danenbarger
    22 Jul 2014 | 9:50 am
    There’s an easy way to promote a brand on Facebook. There’s also a smart and effective way. The easy way, the method used by many social media managers, is to sit down on Monday morning and plan out the week’s posts. Each day will have slightly different content, a mixture of information and news, link posts and photo posts. The social media manager might look at the stats to see which time of day is the best to publish or which kinds of content have produced the most engagement in the past. And they may choose, too, to boost some of the posts to beat EdgeRank’s filtering system and…
  • If You Don’t Know This About Facebook (and Other Social Media), You Better Wise Up

    John Danenbarger
    11 Jul 2014 | 2:56 am
    Keep Mobile in Mind As You Plan Your Facebook Campaign About three-quarters of Facebook’s users now access the service on a mobile platform, either on their smartphones or on their tablets. They do it while they’re sitting on the sofa and watching television. Or while they’re waiting for the bus or kicking their heels in the doctor’s reception. Or while pacing outside the restaurant, hoping that their date doesn’t stand them up. For professional social media marketers, that’s a problem. It’s a problem because as we’re working on our posts and our content, we aren’t pacing…
  • How to Split-Test Your Facebook Posts

    John Danenbarger
    6 Jul 2014 | 9:43 am
    In a previous article, we mined the massive amounts of data that Facebook supplies in its Excel file, and we found the number of clicks generated by link posts. But those stats aren’t broken down by post. If you’re posting more than once a day, you won’t be able to tell which of your posts was more effective — and which copy is most likely to get people clicking through. That’s vital information. If you can tell which of your posts aren’t just generating the most views, comments and likes, but which are actually bringing people to your landing page, you’ll know which to promote.
  • How to Count Your Link Clicks On Facebook

    John Danenbarger
    29 Jun 2014 | 9:21 am
    Marketing is as much a numbers game as it is a content game. If you’re going to drive members of a community that you’ve built on Facebook towards a landing page, you need to know which kinds of posts are most likely to persuade them to take action. Most importantly, you need to know which posts will get them to click a link. Take a look at the Insights offered by your page on Facebook, and you’ll be given all sorts of data. You’ll be told how many likes your page has won. You’ll be told about organic reach and paid reach. You’ll be shown when your followers are most likely to be…
  • You’re Trying Too Hard to Tweet. Try Harder.

    John Danenbarger
    22 Jun 2014 | 9:21 am
    How long does it take to write a tweet? It’s 140 characters. Little more than a sentence. If you were just tweeting to your friends, it might take you no more than a few seconds to thumb-type a caption to a picture of your Sunday morning pancakes. If you’re writing for a business… then the typing takes the same amount of time, but you’ll need to plan your content, choose a message, and track results to see which kinds of content resonate best. How long does that take? According to an article in Business Insider, it can take nearly two months. That was how long it took for this tweet,…
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    The B2B Inbound Marketing Blog

  • 5 Questions You Should Ask Before You Hire an Inbound Marketing Agency

    28 Jul 2014 | 6:01 pm
    The old marketing playbook is broken: 86% of consumers skip television ads, 91% unsubscribe from unwanted emails, and 200 million are on the do-not-call list, according to HubSpot. In order to attract customers, companies have to provide them with something they love. That’s what inbound marketing does. Inbound marketing is a holistic, data-driven approach to marketing in the digital age. It attracts consumers to your brand, builds a relationship with these consumers, and converts them into loyal customers. When you use inbound marketing, customers come to you: it’s all about…
  • What No One Tells You About Inbound Marketing

    22 Jul 2014 | 3:40 pm
    I'm a big supporter of inbound marketing. So much so that I built a business around it. It just makes sense to sell the way people want to buy, right?  Think of the last purchase you made. Did you go online and do research? Check out various options for your purchase? Read online reviews to see what the public thinks of the various options? If you did, your buying behavior matches that of the average buyer, according to the Corporate Executive Board. They found that the average buyer completes 57% of their sales process before ever contacting a sales person.
  • Three Pillars For Professional Services Marketing

    16 Jul 2014 | 11:51 am
    Professional services marketing requires atargeted, three-prong approach: Authority, Connection and Education. Covering these three areas builds trust and establishes your business and you as an authority in the industry. A well planned marketing strategy will help you grow your business and increase your client base, but it takes commitment to make it work. Use these online selling tactics to accelerate your professional services sales process.
  • Hey Entrepreneur, Go Out and Sell Something!

    9 Jul 2014 | 2:07 pm
    I recently read an excellent article by Eduardo Rodrigues, Managing Director at Bergman GCS titled, "The Startup Economy: Trouble in Paradise."  Mr. Rodrigues describes the current state of startup economy: "We live in exciting times as far as the startup economy is concerned. Incubators are popping up everywhere, venture capital funds are seemingly more active than ever, seed capital and business angels are everywhere these days."
  • Embed Your Unique Value Proposition Into Your Digital Marketing

    7 Jul 2014 | 3:00 pm
    Having a digital marketing plan and strategy is a must in order to stay competitive and succeed. Having an effective unique value proposition in which to position your company should be an integral part of your blueprint. The development of your unique value proposition should be well-thought and should reflect your company's brand and image.
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    Fearless Competitor

  • Got an apartment in the Tampa area? If so, let’s talk.

    Jeff Ogden
    29 Jul 2014 | 10:21 am
    I need to find an apartment just for one mature man in the Tampa area.  If you have one for rent, let’s talk.  Furnished is best and I work so fast internet access is important too. A bit about me. I’m 55 years old and recently divorced.  I don’t smoke or drink to excess. I also pay bills on time as often as I can. I’ve been running my very own marketing consulting business, Find New Customers, for over five years. I invite you to check it out.  I’m also know as the Fearless Competitor, so I am @fearlesscomp on Twitter too. To contact me, send an email to…
  • How a Sudden Health Issue Changes Everything = a great lesson for everyone

    Jeff Ogden
    22 Jul 2014 | 7:17 pm
    Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April Find New Customers had a great new client We were ready to win new business (Find New Customers is back and better than ever now!) Then on April 1 (April Fools Day) I got a call that my part time job needed me.  I said Yes and went in.  A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. I went into the warehouse and push the ladder that had a…
  • Find New Customers is back up and running – finally!

    Jeff Ogden
    22 Jul 2014 | 6:25 am
    A unique experience indeed. I was badly injured in a fall and nearly died. I was in medical care for almost 4 months, so I vanished from the earth. I’m back now and I just restored Find New Customers, the nicest B2B marketing company on Earth. I also want to do a lot more keynote speaking in the months to come. Jeff Ogden, the Fearless CompetitorFiled under: Buyer Personas
  • Marketing expert and keynote speaker Jeff Ogden is alive and well (again)

    Jeff Ogden
    21 Jul 2014 | 8:00 am
    After being near death from April 1 to late June, I was released from medical care after my nasty fall on July 16, 2014. My recovery is amazing. I can walk, dress myself and do many of the things normal people do.  But I need to rebuild strength and do a lot more before I’m 100% okay and able to return to work. Jeff Ogden Filed under: Buyer Personas
  • Big companies use taglines a lot more than young companies – BIG marketing mistake

    Jeff Ogden
    12 Jul 2014 | 7:07 am
    Thanks to a major fall, I disappeared from Earth for a few months and looked at companies with fresh eyes – like new prospects do. Here are some things I learned: GEICO – 15 minutes can save you 15% or more (GEICO can save you money) Papa John’s – Better ingredients. Better Pizza (Papa John pizza’s taste better) Serv-Pro – Like it never happened (They do great work – and they hired me to keynote their big company conference.) But smaller companies have nothing. Take for instance, LocalVox, a software firm In NYC, that I know well.  What benefit would…
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    Inbound Marketing Blog

  • Moving to the HubSpot COS? Here's What to Expect

    29 Jul 2014 | 11:01 am
    This is a follow-up for anyone who read the posts on planning for a HubSpot COS migration, as well as launching on the new COS. Many HubSpot customers are migrating to the new COS platform. Here are a few words of wisdom from our experiences so far. Be Flexible It is important that you consider how your content will work on the new flexible, responsive framework. The COS responsive framework means your content will now scale down and stack to adjust for various screen resolutions. This doesn’t mean all your content will magically become responsive. Make these adjustments when your…
  • Inbound Marketing Highlights - Newsletters, Weird Al & Foursquare

    Mike Rastiello and Roman Kniahynyckyj
    27 Jul 2014 | 11:12 am
      Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. It's the last weekend of July? Back to school sections are already showing up in stores?? Oh my.  Our articles this week:  Why writing newsletters is awesome (and hard) 10 Insights on How to Attract More Traffic with Distinctive Writing Foursquare's App Debuts A New Look—But You Can't Download It Yet American Users Spend An Average Of 40 Minutes Per Day On Facebook The Internet Should Have Killed Weird Al. It Only Made Him Stronger Why writing…
  • Friday Fails: Website Redesign Fails

    25 Jul 2014 | 1:58 pm
    It's the year 2014 and many companies are finally taking the time and energy to update and redesign their website. Yet they are still making these common fails when it comes to redesigning their websites. Here's how you can learn from these mistakes and avoid these fails yourself. Friday Fails: Website Redesign Fails Transcript: Jennifer: Happy Friday everyone and welcome back to a very special edition of Friday Fails. My name is Jennifer and I have a very special guest with me today. I'm very excited to have Tommy, Director of Operations here at LyntonWeb! So this week we are going to dig…
  • Marketing Emails For People Who Hate Marketing Emails

    22 Jul 2014 | 8:32 am
    Don’t tell my LyntonWeb coworkers in the Marketing Department, but I don’t like marketing emails. They’re fine people (mostly), and create great content for LyntonWeb and our customers. But it’s some of our colleagues in the marketing world that give marketers a bad name. Do you remember when you first got an email address? For me it was back in 1995, and any new email back then was exciting. New jokes from a comedy newsletter, an African prince who needed help to free his inheritance, a chain letter that I had to forward on to 12 people. Whatever. It was new and…
  • Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends

    Mike Rastiello and Roman Kniahynyckyj
    20 Jul 2014 | 9:59 am
      Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Is this summer flying by or what? How is the end of July coming up so fast??  Our articles this week:  How to Get More Leads With Creative Social Tactics Why CMOs should be looking out for Google penalties 18 pivotal web design trends for 2014 The Pieces of an Integrated Digital Marketing Strategy Why Word Of Mouth Marketing Is The Most Important Social Media How to Get More Leads With Creative Social Tactics - Social Media Examiner An extremely…
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    The IMPACT Blog

  • Must-Read Networking Dos & Don’ts for INBOUND 2014 [SlideShare]

    30 Jul 2014 | 5:00 am
    Ticket to INBOUND 2014? Check. Hotel room booked? Check.  Fresh stack of business cards? Check. Fashionable business casual wear? Check. Networking skills? ... If you're headed to INBOUND... (For the full post, please click the blog title link above.)
  • The Art of Writing (And Procrastinating) with Ann Handley

    29 Jul 2014 | 5:00 am
    Believe it or not, you have a lot in common with Ann Handley. Sure, she's a best-selling author, frequent keynote speaker, the world's first chief content officer, and one of the most accomplished... (For the full post, please click the blog title link above.)
  • Does Your Website’s Homepage Answer These 4 Important Questions?

    28 Jul 2014 | 5:00 am
    When you land on a business' website, what are you looking for? It's likely that you have a problem that you're looking to solve, and you're seeking out some additional information, right? Your... (For the full post, please click the blog title link above.)
  • Inbound Marketing Trends: July 27, 2014

    27 Jul 2014 | 5:00 am
    Happy Sunday!  Another week has passed by and we couldn't be happier. Why? Inbound 2014 is only 8 weeks away! The office is buzzing about who they're excited to see speak and their plans to... (For the full post, please click the blog title link above.)
  • Quick Tip: How to Get More Referral Leads from Your Email Marketing

    25 Jul 2014 | 5:00 am
    A few weeks ago our marketing director sent out a really unique email. He told a quick story about his new car buying experiences and tied it back into our latest offer on the inbound sales... (For the full post, please click the blog title link above.)
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    Tim Bonner Blog

  • Building An Opt-In Landing Page Without Breaking The Bank

    Tim Bonner
    28 Jul 2014 | 6:00 am
    When it comes to building landing pages, I’ve looked at a couple of solutions now. I nearly broke the bank trying out LeadPages. It’s just too expensive at this stage. I thought about buying OptimizePress but that’s maybe something for the future. Sure, you need to invest in these sorts of things to progress but there’s no point in bankrupting yourself in the process, right? So, I started thinking about what […] The post Building An Opt-In Landing Page Without Breaking The Bank appeared first on Tim Bonner Blog.
  • Sponsored Post: Make Money Blogging With Teliad

    Tim Bonner
    22 Jul 2014 | 1:00 am
    When it comes to making money online, it’s always wise to diversify your efforts and not rely on one single source of income. If you’re a blogger, one way to do that is to write sponsored posts like this one I’ve done for teliad. I recently signed up to their Link Building and Blog Marketing service and I must say, I’m very impressed with their platform and customer support. The site looks and feels professional compared […] The post Sponsored Post: Make Money Blogging With Teliad appeared first on Tim Bonner Blog.
  • The Biggest Problem With Your About Me Page And How You Can Fix It

    Tim Bonner
    14 Jul 2014 | 2:00 am
    After pausing for breath for a while, I’ve been busy behind the scenes working on things that I’d been putting off for ages. Concentrating on one thing at a time has certainly paid off and I’ve finally managed to update my About Me page. When you consider that it’s often one of the most visited pages on a blog, it’s an opportunity to get across exactly why someone should read your […] The post The Biggest Problem With Your About Me Page And How You Can Fix It appeared first on Tim Bonner Blog.
  • Do You Really Have Anything Useful To Say?

    Tim Bonner
    7 Jul 2014 | 2:00 am
    I’ve taken time away from blogging for the last few weeks. Partly because I had other matters to attend to but also because I felt like I needed to. I’d gotten to the point where I had to seek inspiration from elsewhere for every blog post I wrote. In other words, I didn’t really feel like I had anything useful to say myself and I’d fallen into the trap of writing […] The post Do You Really Have Anything Useful To Say? appeared first on Tim Bonner Blog.
  • Sponsored Post: Fed Up With Your Email Marketing Service? You Should Give INInbox A Try

    Tim Bonner
    3 Jul 2014 | 7:10 am
    One of the most important things you need to do as a blogger is build a list of email subscribers. They’re not only a great source of traffic to your blog but also potential customers in the making. After all, by becoming a subscriber they’ve shown that they’re interested in what you have to say. So it’s important that you choose the right email marketing service for your circumstances. I’ve […] The post Sponsored Post: Fed Up With Your Email Marketing Service? You Should Give INInbox A Try appeared first on Tim Bonner Blog.
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    Vocus Blog

  • Engage Invisible Customers With Content: A Q&A With Tom Martin

    Brian Conlin
    30 Jul 2014 | 7:45 am
    Most every business has invisible customers. They research third-party sites and seek out peer reviews before ever engaging a salesperson. To reach them, you have to change the way you market and sell, says Tom Martin, author of “The Invisible Sale.” Pushing sales messages won’t create sales. Instead you have to act as an educator and help people make the best buying decision, even if that’s for a product or service other than your own. In his Vocus webinar, Tom explained how the rules have changed and what you can do to excel in this new era. Missed Tom’s…
  • Save Time by Automating These 5 PR Tasks

    Susan Payton
    30 Jul 2014 | 4:45 am
    Thank goodness for smart people who have invented software and tools to help time-strapped business owners and marketers get more done without physically having to do it every time. Here are a few of the rote tasks of public relations (and marketing too) that you can automate so you get back to focusing on your business. 1. Social media updates Look at my social streams and you might think I’m on Twitter, Google +, and LinkedIn all day. Not so. I use a social media dashboard that lets me schedule Tweets and updates in advance. So I spend maybe an hour each week finding articles to share,…
  • 8 Great Ways to Generate Publicity

    Brian Conlin
    29 Jul 2014 | 5:45 am
    Is there anything more challenging for PR pros than making their brand newsworthy on a consistent basis? It can seem easy when you’re announcing a new product, but what about those days when your business seemingly has nothing to share? If you repeatedly throw the same news to reporters and consumers, you’ll soon find yourself ignored. So what’s the solution? Fortunately there are several, and our new white paper “Eight Great Ways to Generate Publicity” will help you develop newsworthy content that captures journalists’ attention. Here’s a brief overview of the techniques that…
  • The Plusses and Minuses of Retargeting

    Geoff Livingston
    29 Jul 2014 | 4:45 am
    Ad retargeting uses web browser cookies to convert interested buyers with advertisements on third party sites. Like many tactics it works well enough for brands to keep using it, increasing conversion ratios by 70 percent. But the conversions may not be worth the antagonism of potential clients. In essence, marketers sift through the water and walk away with a few pieces of gold, forgetting all the mud they churn. Sometimes as a customer I get so many web ads it makes me shake my head. When I bought my full frame camera, I did a ton of research. The camera was purchased four weeks ago. I am…
  • Why Crowdsourcing Is Problematic for PR

    Jim Dougherty
    28 Jul 2014 | 9:45 am
    There are a lot of definitions for crowdsourcing. The original pre-Wikipedia iteration of the word was meant to describe an open-call to a crowd to bid on work previously done by employees. Sufficed to say, that is an inadequate description of crowdsourcing anymore. Sure, there is a lot discussion around “crowdsourced PR,” and of crowdsourced campaigns such as the McDonald’s Germany “Mein Burger” campaign, which was a contest around creative content (Netflix did a similar campaign soliciting fan art for the release of the fourth season of Arrested Development).
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  • Social Media Posting Guide

    Kim Williams
    30 Jul 2014 | 6:12 am
    Social Media Posting Guide – Fact or Fun? Perhaps we are being silly. Perhaps we are being helpful. Either way, here’s a playful info-graphic to consider before you post that next piece of content to Social Media.     Share on Facebook
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    Smellycat Productions

  • New at Smellycat Productions–Aerial Video and Photography!

    7 Jul 2014 | 1:00 pm
    We are now offering aerial video and aerial photography services!  Perfect for developers, real estate and any company that would like a unique “bird’s eye” view of their business.  To schedule your “flyover”, call us at 757-250-3197 or email us. Smellycat Demo from Smellycat Productions LLC on Vimeo.
  • Are You Networking or Just Connecting on Your Social Media?

    15 Feb 2014 | 9:00 am
    Social Media is important to the success of your business.  Are you using it to your advantage? Most businesses use LinkedIn to connect with other businesses, but is that all there is to LinkedIn?  Try this–it works! When I connect with someone on LinkedIn, I send that person a message to let him or her know I would like to meet them, either at their place of business or mine. For me, LinkedIn is not just about making connections; it is about REAL networking. By actually meeting my new connection, we may be able to do business with each other, or know another business that could use…
  • Adventures in Virginia State Parks: Holliday Lake State Park

    Laura Horsley
    19 Sep 2013 | 12:02 pm
    In July, Bill, Cindy, Robert and I visited Holliday Lake State Park. Holliday Lake is very family friendly with a large beach, picnic shelters, snack shop, playground, hiking trails, fishing spots, campground among many other amenities and things to do. Kids will have a blast playing on the beach, jumping off the swim platform, and climbing on and sliding off huge floating water toys in the designated swimming area, which always has a lifeguard on duty during operating hours. You can also canoe and kayak, play volleyball, build sandcastles–or hunt butterflies! We shot pictures and…
  • Adventures in Virginia State Parks: James River State Park

    Laura Horsley
    19 Aug 2013 | 3:59 pm
    In July, Bill, Cindy, Robert and I made it to James River State Park. We started filming Virginia State Parks to create virtual tours that will be added to their redesigned website. At James River State Park, we shot video of the children’s discovery area, a section of the park with tunnels, trails, a water pump, musical instruments, and other things for children to run around and play in. The children’s discovery area is very shaded, which makes it great on even the hottest days (like that day!). We filmed children of all ages – from infants to teenagers – having a…
  • Adventures in Virginia State Parks: Sky Meadows State Park Photo Gallery

    Laura Horsley
    30 Jul 2013 | 2:54 pm
    Here is a photo gallery of the images I (Laura) took when Smellycat Productions visited Sky Meadows State Park in June.
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    » BLOG

  • How Social Media Helped a Clothing Company Get Real Customers

    Derek Denholm
    16 Jul 2014 | 1:52 pm
    Even after so many success stories for companies using social media to build brand and get more customers, some companies are still skeptical. Sure, Coca Cola and Old Spice can create amazing campaigns garnering millions of “Likes” and impressive boosts in sales. But what about the small to medium-sized business that doesn’t have a million dollar creative budget with a dozen well-paid brand ambassadors to get the word out? Small companies and even startups can still compete, but they do have to get creative with their engagement. In just a few months, Karma Collective built its business…
  • A Winning Fast-Growth Digital Strategy for a Turf Farm

    Derek Denholm
    24 Jun 2014 | 4:39 pm
    Think a modern marketing campaign is only really appropriate for certain kinds of clients? Think again. Digital strategy, SEO content marketing, social advertising and other elements of our online marketing services can work for pretty much any kind of company. We know it’s true because we’ve seen it work with clients from so many sectors, from entertainment vendors to non-profits, mobile app makers and restaurants. Our latest client? A grass turf farm – and once again, we were able to pull off big results through digital marketing, better than they’d had for years. Western Turf Farms…
  • The Limits of Social Media Control at the World Cup

    Derek Denholm
    17 Jun 2014 | 3:53 pm
    Marketing communications used to be about controlling the message. In the age of social media marketing, it’s getting more common for organizations to latch on to an existing meme or popular user-generated content as the starting point for an online marketing campaign. Particularly for small to mid-sized companies that don’t have Coca Cola’s multi-million dollar online advertising budget, executives are fine with losing a bit of creative control if it means they can latch on to an existing YouTube video, twitter handle or blog that’s already getting plenty of eyeballs. Not so with the…
  • Sharing Photos (and Digital Brands) Just Got Faster with ScopeMedia

    Derek Denholm
    9 Jun 2014 | 11:41 am
    At our digital marketing agency, we try to keep up with what apps might be useful for client work. It’s not just specifically social apps like Facebook, or Hootsuite’s social media management tool that gets our attention. Photo apps are inherently social, since everyone wants to share their photos with their friends and family. At least – that’s the theory. In reality, I’ve probably got over 250 photos on my phone right now that I haven’t bothered to tag or share because I just never found the time. That’s when I came upon ScopeMedia, a relatively new iPhone app available for…
  • The Marketing Challenge for BC’s Craft Beer Brewers. Part 2

    Derek Denholm
    29 May 2014 | 1:07 pm
    In 1984, Granville Island opened Canada’s first microbrewery, kick-starting a craft brewing phenomenon in Vancouver and British Columbia – and ultimately helping promote craft beer drinking throughout the Pacific Northwest. Today, they are one of the most well-established microbreweries in the country, with brand name recognition that can go toe-to-toe with national beer brands like Molson. Even the individual names of their tasty brews like their Lions Winter Ale, Robson St. Hefeweizen and Kitsilano Maple Cream Ale are mixed in with our memories of barbecues by English Bay and lazy long…
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    E-Web Marketing

  • Express CRO Tip Series #23 – FREE Mobile Wireframes

    Amy Cheng
    9 Jul 2014 | 5:45 pm
    I was sitting on a bus to work the other day. The traffic was slow thanks to Sydney peak hour. My eyes were getting a little tired so I looked up and saw the advertisements on the buses. The printed banners displayed were from Virgin Mobile. The messaging was: “If you’re looking up here, you’ve probably run out of data” I had a little chuckle – how people interact with information in their daily lives has changed so much. More people look down to their mobile and it’s not surprising to anyone that most of life’s activities, from shopping for…
  • Express CRO Tip Series #22 – FREE “Get a Quote” Landing Page Wireframe Part 3

    Amy Cheng
    17 Jun 2014 | 3:58 am
    So you’ve got an outstanding product or service that you really want more customers to buy/sign up to. It is systemised enough for your team to be able to make a quote, but you start to find making these quotes and sending them out by the stated dedicated time of 24 hours is churning up a lot of time, which gives you little time to work on your business. Here is what is may look like:   Look familiar? The process to close a lead is usually one directional and long! Although getting too many quote requests is a good problem to have, having a landing page that auto-generates a…
  • Sign Up for Your Chance to Receive a Website Review!

    Amy Cheng
    11 Jun 2014 | 5:37 pm
    One of the most invaluable services enjoyed by our clients is our Conversion Rate Optimisation website reviews. In the review, a CRO specialist will analyse a clients website and identify issues that may be deterring your traffic from converting into qualified leads using industry best practices. For the month of June, I’m offering 10 of our loyal readers the chance to have their business website reviewed – for free! Watch the review introduction here: This offer has ended! If you are still interested in having your website reviewed, please request a free consultation with…
  • The Grand Irony of SEO’s

    Shawn Powrie
    27 May 2014 | 5:00 pm
    Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to me that he would handicap himself. He was willing to face me with my all of my chess pieces, just against his one queen and one king. Wow! All of my pieces against just against his king and queen? Bring it on! As a “medium skilled” chess…
  • Express CRO Tip Series #21 – FREE Landing Page Wireframe Part 2: The “Newsletter” Page

    Amy Cheng
    7 May 2014 | 3:59 pm
    Is a huge bounce rate stopping you from getting more product or service enquiries? One of the best ways you can receive more sales and enquiries is by leveraging your existing database! Opportunities for repeat sales and enquiries are never too far away with our best practices to reduce your bounce rate and free conversion-increasing ‘newsletter’ landing page wireframe. By using our wireframe, you can work on building deeper relationships with your existing customers, and capture emails from people who want to buy your product/service! Before using this wireframe, there are a…
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    Work With Gordon

  • Close The Sale

    Gordon Robinson
    29 Jul 2014 | 4:07 pm
    I did not CLOSE THE SALE! I am pretty annoyed with myself today. One of my businesses is a great online product called Home Page Pays that is been marketed through Network Marketing. About two months ago I asked a team leader to ‘pitch’ a prospect but he did not close the sale; the prospect […]
  • Small Business Advice

    Gordon Robinson
    29 Jul 2014 | 4:07 am
    We are all in business to make money; anyone who says differently probably has too much money. For someone who is starting out with a new business venture it is always a good idea to seek out SMALL BUSINESS ADVICE and learn some basic fundamentals. It’s not easy starting a new business and there will […]
  • The Power Of Positioning

    Gordon Robinson
    28 Jul 2014 | 4:09 pm
    I am often blown away by how powerful The Power Of Positioning can be. I am not talking about faking it till you make it but more about being confident in ones abilities. If you believe you have the skills to be a Guru then go out there and market yourself as an expert. If […]
  • New Business Opportunity

    Gordon Robinson
    28 Jul 2014 | 4:08 am
    New Business Opportunity Type into Google the Key Search phrase, ‘New Business Opportunity” and you will find an impressive list of new business opportunities. The only problem is that when you start a new business you need more than just a great idea, you have to have the right tools and a certain degree of […]
  • My 5 Top Working From Home Tips

    Gordon Robinson
    27 Jul 2014 | 4:10 pm
    When someone tells me that they are working from home, I immediately think one of two things. Firstly I wonder if they have the incredible lifestyle that everyone associates with working from home and secondly I wonder what they do that allows them to Work from Home. As a Digital Entrepreneur I find myself working […]
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    Liz Lockard Marketing Consulting

  • SEO for Website Redesign: 3 Ways Your Designer Can Fudge Up Your SEO

    Liz Lockard
    22 Jul 2014 | 10:09 am
    Are you about to be the owner of a brand new website?? Woohoo! This is some seriously exciting shiz – I mean who doesn’t love a brand new look? Let me briefly interrupt this joyous occasion to ask… Have you given any thought to the impact your redesign might have on your search engine traffic? You know, that good ol’ SEO stuff you’ve been putting some consistent work into. Or maybe not so much consistent but you get a pretty decent amount of traffic from The Google. Did you know that your website redesign could potentially fudge all that up? Sad to say but it’s true. It…
  • What is Google Analytics? (Explained in Plain English)

    Liz Lockard
    17 Jun 2014 | 6:50 am
    I can’t believe it’s taken me so long to write this post. I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face: “I just don’t know even know where to begin when I log in Google Analytics. What am I even supposed to be looking at?” Head smack! I can’t believe how long I’ve been talking about Google Analytics and shouting from the rooftops to install it, track everything you’re doing and make better decisions with it…. without covering the basics. No more! This post is for you if you…
  • What is a Meta Description? How Long, What to Write & Everything Else

    Liz Lockard
    15 Apr 2014 | 9:07 am
    If you’ve ever tried to do anything in the realm of SEO for your site, you may have heard a few terms that sound a bit unfamiliar. One in particular that can get a little confusion is the meta description. What is a meta description? Maybe it’s best if I show you. Take a look: See that text underneath each listing? The 1-2 sentences or phrases that describe what the page is about or try to entice you to click? That’s the meta description for that page. Pretty cool, huh? Okay, maybe you don’t think so, but I do because I know the meta description is one of the key ways to hijack the…
  • How to Host a Webinar: Everything You Need to Know For Your First Webinar

    Liz Lockard
    7 Apr 2014 | 9:00 pm
    Webinars are a magical thing. I was INCREDIBLY nervous before I threw my first one but I’m hooked. And have throw one or two since then. How much time do you really need to prepare for a webinar? I’ve pulled them off in 2 weeks but I would give yourself a minimum of 4 weeks when working through your first one. Let’s break down everything you need to know before you host a webinar for the first time. Before the Webinar First, decide on the purpose of your webinar. Will you simply use it to build your list? Or will you use it promote the launch of something? Determining the purpose of…
  • The Problem with Your Favorite Social Media Tracking Tool

    Liz Lockard
    18 Feb 2014 | 10:26 am
    Listen. I’m a huuuuge fan of these social media tools that let us schedule things ahead of time and spread out our messages. (I know you don’t want me tweeting at you every minute for an hour straight just because that’s when I happen to open up Twitter, right?) BUT. There’s a huuuuuuge problem with these tools that no one talks about. What’s the problem? They’re stealing your attention from the important stuff. Almost every one of these tools also likes to tell you how many clicks or tweets or likes your posts get. Because if you pay attention to THEIR metrics, you might not pay…
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    39 Celsius Web Marketing Consulting » Blog

  • Best Advertising Books To Improve Your Ads and Copywriting

    11 Jul 2014 | 5:25 pm
    There’s nothing worse in advertising than spending money on ads that don’t give you a good return on spend. Do you ever wonder if your ads are even written effectively?Perhaps you have hired a media buyer that is placing ads for you. Or maybe an ad rep for a local magazine or newspaper sold you on a 6-month advertising package and she is going to help you create your ads.At the end of the day you know you have to spend on advertising to acquire customers but you can’t afford to waste your money on ineffective ads that aren’t giving you a return on your investment. How can you be…
  • Top 10 Reasons Why Google Ads Beat Yelp Ads

    3 Jun 2014 | 6:39 pm
    Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google?  I wrote a post a while back on Yelp advertising here that was one of the most commented posts we have, and the majority of the comments are negative about advertising on the number one review site.But here’s a more factual list about why you’re better off choosing Google, especially if you have to choose between one or the other.The most searches: Google captures…
  • The Importance of Marketing in Multiple Channels for Small Businesses

    2 Jun 2014 | 6:17 pm
    I’ve mentioned this statistic in other posts, but did you know very few of your existing customers actually converted on their first visit to your website? The actual conversion percentage on a first visit varies greatly depending on the industry, but it’s generally single percentage points.One software as a service company I know averages 7.5 website visits before a customer converts.The importance of marketing in multiple channels. #marketingClick To Tweet - Powered By CoScheduleCustomers Are Not Linear In Their Purchase BehaviorCustomers take multiple paths before becoming a…
  • Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads.

    15 May 2014 | 12:04 pm
    Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.Remember when you took those pictures?Creative work does take time and money so professional photographers and graphic designers are typically hired at the planning stages of a business. Once “enough” material is produced to place on websites, brochures, flyers, etc. the activity is concluded.However, most business owners don’t…
  • Opportunities in Online Marketing to Baby Boomers

    14 May 2014 | 1:25 pm
    Baby boomers and seniors are two segments that are very often forgotten by marketers… especially by online marketers.And even in traditional advertising, the most prominent advertisers in this niche are companies like AARP, casinos, or pharmaceuticals.  As online marketers, we’re missing out. A recent PEW study shows that as many as 59% of seniors are online, but more importantly, that about 90% of wealthier seniors (those making $75k or more per year) are online.The study shows that there is an important differentiation between 2 groups of seniors and their online behavior. First, the…
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    Advice Interactive Group

  • Educate and Entertain with Real-Time Content Marketing (Part I)

    Bernadette Coleman
    24 Jul 2014 | 2:15 am
    Real-time marketing was introduced in the 1990s, but its time hasn’t really come until now, with the advent of social media. Social platforms, with their 24/7 availability and many-to-many avenues of communication, provide great opportunities to build lasting relationships with customers. The social stream is composed of real-time content, much of which we all know is neither high-quality nor particularly engaging. Thoughtful marketers can fill this quality gap with content that pleases audiences by being in the moment and, most importantly, being authentic. Here are five tips to help you…
  • How to Be an Instant SEO Expert: The 1 Minute Prep for Sales Calls

    Nathaniel Henry Luedtke
    22 Jul 2014 | 2:05 am
    Do you make outbound cold calls to new digital marketing prospects? Do you receive inbound calls and need to appear like the instant SEO expert? If you answered “yes” to either of the questions above, you need a strategy to differentiate yourself from the fifteen other knuckleheads your prospects are talking to everyday. You need to be of value. Providing value is your most important objective. If you are of value, you will instantly become an asset to the person on the other end of the line. So, how do you provide value? First, how to not provide value: No Value Scenario…
  • Everything You Need to Know About Google My Business

    Justin Liles
    21 Jul 2014 | 10:42 am
    In our opinion, Google My Business is the best upgrade since the birth of Google Plus. It allows a business to get into Google products such as Search, Maps and Google Plus – which are all fundamental pillars of any sort of local search program. Not only will Google My Business increase your company’s online visibility, it is also one of the best ways to build a loyal fan base. Not only is it essential to your brand’s online presence, but also it’s extremely easy to use. How Google My Business Works You can update all of your business information from one place. You can add photos,…
  • DFW Rocks Social Media Conference — Through the Eyes of an Intern

    Kaleigh Murray
    16 Jul 2014 | 11:24 am
    I’ve always found that I benefit most from doing a cannonball into the pool rather than going in slowly by just dipping my toes. Lucky for me, Advice Interactive’s rock star of a CEO, Bernadette Coleman, agrees. She gave me the opportunity to attend the DFW Rocks Social Media conference in Addison, Texas, over a late June weekend. For those of you who do not know the organizer, Lissa Duty, she is the guru of all things social media. Since 2012, people have gathered from all over the country (and to my surprise, even the world!) to attend the conference and bring their social media…
  • Your LinkedIn Professional Network

    Lissa Duty
    14 Jul 2014 | 1:47 pm
    Your LinkedIn® Professional Networking: How to Connect, Optimize, and Implement for Success teaches you how to create top of mind awareness within your LinkedIn network through branding, optimizing your profile and using search to grow your network. Co-authored by Lissa Duty, Advice Interactive Group VP of community management, this book is your go-to CliffsNotes on leveraging LinkedIn. Highlight it, mark it up, refer to it and implement. This book focuses on teaching you how to: Be a connection, not just collect connections LinkedIn profile SEO optimization Implementation strategies And…
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    Depth of Knowledge by Jeff Sauer

  • 22 Reasons Why Your Website Sucks

    Jeff Sauer
    17 Jul 2014 | 10:30 am
    Authors note: These observations have been assembled based on 18 years as a web developer, Internet marketer, web analyst and project manager. All examples are fictional and meant to be intentionally humorous. The reality is that it’s freaking hard to launch a meaningful website. It takes time, money and patience to get things done the right way. While this article points out particular faults that are made during the process, my hope is that you can use it as a checklist for “what not to do” on your next website launch. This is one of those posts that has been in my drafts folder for…
  • Career Advice for Advancement #4: If You’re Not Growing, You’re Dying

    Jeff Sauer
    2 Jun 2014 | 8:30 am
    Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true – that making money for our companies will lead to increased job security, it’s not always clear why this is the case. This months lesson will dig a little deeper into why generating revenue is so important in most organizations. The Importance Revenue Growth Say that a company is growing so fast that there is more work to be done than employees people available to do the work. In most cases, the natural reaction is to hire more people into…
  • 2014 Google Analytics Summit Keynote and Product Announcements

    Jeff Sauer
    28 May 2014 | 11:50 am
    We are back for another year of the Google Analytics Summit. As we have done in 2012 and 2013, Jeffalytics will be live-blogging the keynote experience and sharing reactions as they happen. One thing to note is that this year not every announcement from the keynote is publicly available, so I will only be able to share the publicly available information from the summit. This years conference theme is Data in Action, which is a natural succession to the theme last year of “Access, Empower, Act”. It seems as if many of the announcements will revolve around how do we take action from the…
  • Career Advice for Advancement #3: Perceptions Are Reality

    Jeff Sauer
    5 May 2014 | 1:13 pm
    The first time I quit my job to start a new business, I was 24 years old and in over my head. I knew that if I kept on doing the right things, I would succeed, but it wasn’t always clear what the right things were. One of the pieces of advice that was handed down to me many times in my life was to act the part, dress the part or even look the part. Maybe you have heard this saying before, maybe you haven’t. All you need to understand is that it is sage advice for anyone looking to excel in business. The premise is that if you want to be respected, act in a manner that deserves…
  • Career Advice for Advancement #2: Always Live a Year Behind Your Means

    Jeff Sauer
    29 Apr 2014 | 6:36 am
    Note 1:  Giving financial advice is a sensitive subject, and I am not a licensed professional. As such, this post is meant to be demonstrative only and should not be considered as me giving you financial advice. Make sure that you consult a professional with any questions you may have about your own personal finances.  Note 2: I originally posted this article on Knowledge Land earlier this month, but since that site is still being developed, I have decided to cross-post it here as well.  This month’s advice was given to my friend Brandon by his father as we were graduating from college.
  • add this feed to my.Alltop - How to Increase Traffic and Build a Lifestyle Business Online

  • How to Grow Your Blog from 0 to 100,000 Visitors Per Month

    Kim Roach
    28 Jul 2014 | 8:01 am
      Could You Do Me a Favor?If you could take 2 minutes to leave a rating & review on iTunes that would totally ROCK my world! Click Here to Leave a Review Transcript Below… Hey there! Kim Roach here and welcome to another episode of the 10-minute marketing show where we help entrepreneurs build a life and business they love in just 10-minutes per day. Every episode will be rapid fire 10-minutes of actionable strategies that you can use to grow your business. Without further ado, let’s dive in to today’s 10-minutes of marketing. Your Daily Habits Determine Your…
  • Goal Setting, Michael Jordan, & The Compounding Effect

    Kim Roach
    25 Jun 2014 | 7:21 am
      Could You Do Me a Favor?If you could take 2 minutes to leave a rating & review on iTunes that would totally ROCK my world! Click Here to Leave a Review Hey there! Kim Roach here and welcome to another episode of the 10-Minute Marketing Show. Where we help entrepreneurs build a life and business they love in just 10 minutes per day. Every episode will be rapid-fire. 10-minutes of actionable strategies that you can use to grow your business. So without further ado, let’s dive into today’s 10-minutes of marketing… And today’s episode is all about goal setting. One…
  • How We Turned $100 into 201,126 Visitors

    Kim Roach
    6 Jun 2014 | 5:51 am
      Could You Do Me a Favor?If you could take 2 minutes to leave a rating & review on iTunes that would totally ROCK my world! Click Here to Leave a Review
  • How Grew to 1 Million Subscribers.

    Kim Roach
    5 Jun 2014 | 3:54 am
      Today is Part 4 of our series on Untapped Traffic Strategies. And it all begins with a story. It’s the story of Dany Levy, creator of which grew to over 1 million subscribers. In fact, in 2004, DailyCandy was one of the most popular websites on the web. In fact, I discovered the story while I was at the library this weekend. Browsing through the business section, I picked up a book that told the story of how they got started. Interesting stuff… So going back now to 1998, that is the year that was created. But before that, Dany worked at New…
  • How I Got a Link from Guy Kawasaki

    Kim Roach
    4 Jun 2014 | 6:12 am
      Could You Do Me a Favor?If you could take 2 minutes to leave a rating & review on iTunes that would totally ROCK my world! Click Here to Leave a Review
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    ZOG Digital Blog

  • 4 ways to build engaging videos

    ZOG Digital
    29 Jul 2014 | 5:00 am
    Implementing a video marketing strategy is an effective way for B2B marketers to increase the efficiency and effectiveness of marketing efforts. Out of 150 executives, 91 percent said that online video is equally or more effective than display ads, while 75 percent said it is more effective than television ads. Fifty-nine percent of executives in a different survey by Forbes Insights noted that video content is preferred to text. ZOG Digital’s Sara Flick shared these insights and more with FierceCMO. ———— Everyone loves a good online video binge. The very…
  • Why Link Builders Should Build Lasting Relationships

    ZOG Digital
    24 Jul 2014 | 5:00 am
    With Google’s recent updates, link building is being forced to go through an evolution. The key to building links today is creating strong, lasting relationships with publishers and supplying those relationships with quality content that is engaging to readers. The article below on the important of relationship building going forward was originally published by —————- Today, less reputable link-building tactics used by some black-hat search engine optimization (SEO) practitioners are under attack from Google. The search engine giant not…
  • The Quintessential Marketing Strategy That Most Full-Service Restaurants Ignore

    ZOG Digital
    22 Jul 2014 | 5:10 am
    When restaurants take advantage of local SEO, they have the ability to capture the attention of local consumers and increase in store sales. Local SEO expert Thomas Stern explained how restaurants can maximize their local visibility in this article, which was originally published by Full Service Restaurant Magazine.  ———— Restaurants are the No. 1 topic when it comes to local search results—above other categories such as finance, auto parts, medical information, and real estate. Furthermore, according to Nielson, 95 percent of smartphone users search for…
  • Local SEO: The Most Powerful Customer Acquisition Strategy

    ZOG Digital
    21 Jul 2014 | 6:00 am
    Local SEO has the power to dramatically impact  sales for quick service restaurants by connecting them with customers at the exact time the consumers are looking to make a meal-time decision. Restaurants aiming to harness the power or local SEO should create a comprehensive strategy that revolves around dedicated landing pages, directory syndication and local link building. This article was originally featured in Quick Service Restaurant Magazine. —— Restaurants looking to increase their customer base and drive sales through digital marketing should focus on local search engine…
  • Four ways retailers can get their share of mobile social sharing

    ZOG Digital
    18 Jul 2014 | 5:00 am
    Increasingly, consumers interact with their online friends from smartphones and tablets. Heather Smith, director of social media for Zog Digital, was featured on Internet Retailer for her four strategies that can help retailers attract these mobile sharers. —————- New data is showing a trend that will impact the social media strategy of retailers everywhere. In May 2014, comScore estimated that 60% of all digital media time was spent on mobile devices. According to ShareThis, mobile social sharing from smartphones and tablets went up in Q2 2014 compared to the…
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    Splat Productions » Sitegeist: The Blog of Splat Productions

  • Creating an Effective Design Review Process for Website Development

    David Hitt
    21 Jul 2014 | 9:00 am
    Throughout my life, I’ve lived among fitness addicts. Many of my friends have been working out for decades; they’ve witnessed every trend come and go, from aerobics to Crossfit.® A lot of them possess skill sets which rival those of people who train for a living. The other day, I was having coffee with one of these friends and he let me in on a training secret. He told me that, long ago he’d given up self-training. Instead, he relayed, he’s been paying a trainer three times a week for many, many years. “Why,” I asked, “would someone who has been training…
  • Why you may have paid too little for your shiny new website…

    David Hitt
    13 Jul 2014 | 10:31 am
    Like all developers, new work for us usually comes as the result of our successfully winning a ‘request for proposal’ or, in less formal circumstances, submitting a proposal in response to a work request we receive via an in-person meeting or over the phone. Regardless of the means through which we’ve learned of the new work, though, our response is always the same. We begin by attempting to understand all the concerns or requirements of the job. We then ask ourselves whether the scope aligns with what we’ve learned over the years in designing similar sites for similar…
  • Managing Essential Digital Assets: The Five Deadly Sins to Avoid

    David Hitt
    15 Jan 2014 | 1:52 pm
    As a working web professional, I often find myself stressing minutiae to our clients at the expense of fundamentals. It’s a mistake we all make, I think, from time to time. My personal conceit is forgetting that skills and concepts which are basic to my daily work life would be boring for me to elaborate on with our clients. After all, they became routine to me a long time ago so they surely couldn’t be of interest or use to anyone else, right? Then I get a call from a former client that went something like this… Client: “Hey, yeah, I think you guys designed our website for us a…
  • Developing User-Friendly Forms: Get Validation

    David Hitt
    28 Jan 2013 | 9:09 am
    Developing user-friendly forms that look good in a variety of browsers is a thankless job. Form elements are notoriously inconsistent across browsers.  But getting the design right is only half of the battle. It’s equally important to make sure you’re getting the right information and providing a quality user experience that also satisfies business goals, making everyone happy. What is a quality user experience with regard to web forms? Users like web forms that are forgiving. A form shouldn’t bark at you when you enter your phone number, say, with dots instead of dashes. It’s nice…
  • What is Microdata? A detailed look at and Other Structured Data Types

    David Hitt
    13 Nov 2012 | 1:03 pm
    The world of web development and SEO has been using “structured data” to embed semantically rich information into web content for many years now. (If you missed my earlier post about Microdata, you can catch it here…) Prior to 2011 or so, formats such as Microformats and RDFa were the most commonly found types of structured data. However, in 2011, the major search engines in the US threw their weight behind the developing format known as Microdata, which is supported by a vocabulary maintained at HTML 5, as well, is including Microdata as an…
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  • Is Your Website Visitor a Skimmer or a Diver?

    Lyndsay Peters
    24 Jul 2014 | 4:15 am
    Online Marketing Blog by KAYAKSummer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers. Chances are no matter what you're offering, there's more than one type of person who wants to buy it. And, that's where marketing personas come into play. There's value in having a solid understanding of who you're talking to, both prior to and once they…
  • How Do You Build a Social Media Habit? Making Waves #21

    Lyndsay Peters
    19 Jul 2014 | 4:25 am
    Online Marketing Blog by KAYAKOne of the difficulties with starting to take your business networking online is remembering to do it every day - you have new websites to visit, new usernames and passwords, and new things to learn once you're logged in. How do you do it all? The very start of a habit can be the hardest. I've often heard that if you can do something for 21 days straight, it will become a habit and you'll never forget to do it again - and as it turns out, that advice is wrong. There is hope, thanks to this great article from Sparring Mind. As the article goes, when you tie your…
  • 18 Marketing and Website Improvement Resources from Mark

    Mark Lynch
    12 Jul 2014 | 4:04 am
    Online Marketing Blog by KAYAKEducating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be. I've always adhered to the idea that "no matter how good you are, there is always someone better." Below I've compiled 18 resources that I reference regularly to make the most of our clients' websites. Here are 18 marketing resources to get you started: 1. Gary Vaynerchuk Gary’s passion for business is evident in every talk, keynote, blog post, and even…
  • How Many Grumpy Cats Does It Take to Screw in a Light Bulb?

    Randy Milanovic
    3 Jul 2014 | 9:33 am
    Online Marketing Blog by KAYAKNot too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message. There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't really do much to enhance our business lives, even if it provides a welcome distraction for a few seconds. Of course, taking a position against viral content, was like wearing a raincoat to fend off a tsunami. I never…
  • What Legend of Zelda Taught Me about Online Marketing

    Lyndsay Peters
    28 Jun 2014 | 4:19 am
    Online Marketing Blog by KAYAKMarketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can Legend of Zelda teach you about being a better marketer? We're all a bit nerdy here at Kayak, but I'm the one who's into video games, and I've had my favourite green-capped hero on the mind lately. I like to draw parallels between my leisure time and my work time, and like a lot of marketers I take inspiration from the world around me to improve at…
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    Acceleration Partners

  • Seven AP Clients Make the Internet Retailer Top 500

    Robert Glazer
    28 Jul 2014 | 10:09 am
    Acceleration Partners would like to congratulate seven of its clients for making the 2014 Internet Retailer Top 500. adidas, CustomInk, Gymboree, ModCloth, Shutterfly, Target, and zulily all made the list of the top five hundred e-retailers based on annual online revenues. Making the list is a huge accomplishment for any business and we’re especially proud to be working with some of the biggest and the best e-commerce businesses in the world. Top 100 Excitingly, three of our client made it into the top hundred of the list, placing them among the very biggest online businesses. zulily came…
  • A Watershed Moment in Affiliate Attribution

    Robert Glazer
    7 Jul 2014 | 2:45 pm
    A largely unnoticed, yet important event in affiliate attribution occurred a few weeks ago and may set the stage for larger industry changes. The change was made by our friends at, a major online home store for furniture and decor, which significantly altered how it will compensate and value the affiliates in its program. In a notice sent to all affiliates (included below), Wayfair announced it was moving to a system whereby it would pay the last affiliate site that a visitor clicks on before adding something to the cart, rather than the more standard policy of  paying a…
  • What Is a SEOUX™ Strategy?

    Lindsay Hittman
    10 Jun 2014 | 6:20 pm
    A whole new way to think about digital marketing Back in the good ol’ days, when search engines still resembled the Wild West and Google was not yet one of the largest companies in the world, SEO was as simple as picking the right keyword and adding it to a page many, many times. Throw in a couple of spammy links you bought from a farm somewhere in the Third World and your site was good to go. This was the environment in which SEO, and in some ways digital marketing as a whole, came into its own as an industry. And though times have changed and Google’s algorithms are now sophisticated…
  • What You Need to Know About Panda 4.0

    Sarah Johnson
    6 Jun 2014 | 12:04 pm
    You may have heard recently about an update to Google’s algorithm, dubbed Panda 4.0. Most Google updates are accompanied by lots of panic and fearmongering across the internet. When the dust settles, however, the update usually turns out to be a boon for websites already doing the right thing. Panda 4.0 is no exception. All of Google’s Panda updates are aimed at boosting sites with lots of fresh, quality content. Generally speaking, the only sites that will get punished are those with thin, duplicate, over-optimized content. Although it’s always important to keep abreast of search…
  • Acceleration Partners Named #3 Boston Business Journal Pacesetter of Fastest Growing Private Companies in Massachusetts

    Curran Boomer
    18 Apr 2014 | 9:19 am
    Last month Acceleration Partners was honored to be named one of the Boston Business Journal’s 2014 Pacesetters. The 2014 Pacesetters are comprised of the seventy privately held businesses in the Bay State that experienced the highest revenue growth between 2010 and 2013. According to Chris McIntosh, publisher of the BBJ, “This year’s list is our strongest and most diverse to date and was drawn from a record number of submissions vying for recognition as one of the fastest-growing private businesses in the state.” At the ceremony for honorees on Thursday, we were amazed to learn that…
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    Angela Booth's Creativity Factory

  • Writing Coach: Instant Coaching (Time-Limited Offering)

    Angela Booth
    29 Jul 2014 | 3:37 pm
    These days everyone from sports people to business people has a coach. Writers benefit from coaching too. A writing coach can help you with your writing challenges, whatever they may be. I work with writers every day, and until August 3, you can try out coaching very quickly with our offering for “instant coaching.” Your challenges: writing, selling your writing, marketing, or … ? I discussed two of my writing students in yesterday’s article on less stress: I’ve just been chatting with a writing student who thinks that his writing is going too slowly. He’s…
  • Less Stress: Focus On The NOW

    Angela Booth
    28 Jul 2014 | 9:40 pm
    Want less stress, instantly? Here you go. Focus on NOW. Right now. Not tomorrow, or next month or year, or even ten minutes from now. I’ve found this to be an incredibly useful strategy whenever I feel stressed, and it’s a strategy I teach to my students. You may be thinking that it’s a “very zen” strategy. It’s not zen… To be truly zen, you wouldn’t be thinking at all, but I digress. :-) It’s VERY hard to stay in the present moment. It helps to have a plan, execute it, and then review at a future date. Once you’ve created the plan,…
  • Gmail Tips and Tricks: More Email Addresses FAST

    Angela Booth
    27 Jul 2014 | 8:24 pm
    Let’s look at some very clever Gmail tips and tricks. These are all new to me, and I’ve been using Gmail forever, so I hope they’re of use to you as well. You’ve got to hand it to Google, because compared to other email services, Gmail is a wonder. I have many email addresses, and I forward everything to Gmail, because it weeds out the spam so well. While forwarding usually works brilliantly, there’s the occasional email which goes astray. These tricks fix that problem. Gmail tips and tricks: sort your email by multiple Gmail addresses Did you know you can…
  • Ebook Publishing: Author To Publisher

    Angela Booth
    27 Jul 2014 | 7:22 pm
    Considering ebook publishing? It’s taking off. Keep in mind that if you’re a self publishing author, you’re a publisher too. I’ve long been a fan of mystery novelist Julie Smith. Her books are engaging, and enjoyable reads. These days, Julie Smith is also an ebook publisher at booksBnimble. According to this article, she invested $50,000 in her publishing business, which is growing steadily: At first, the sales trickled in. Four or five in one week. Four or five in a day. As she added more authors, she also acquired the rights to her backlist, renewing sales of her…
  • Writing Quotes: How to Avoid Writing Blocks

    Angela Booth
    25 Jul 2014 | 5:50 pm
    Here’s one of my favorite writing quotes from poet and writing teacher William Stafford: “I believe that the so-called ‘writing block’ is product of some kind of disproportion between your standards and your performance… One should lower his standards until there is no felt threshold to go over in writing. It’s easy to write. “You shouldn’t have standards that inhibit you from writing… It really doesn’t make any difference if you are good or bad today. The assessment of the product is something that happens after you’ve done…
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  • Collective Genius: Book Review

    Prasanna Bidkar
    27 Jul 2014 | 7:49 pm
    Prasanna Bidkar, Collective Genius looks at the important relationship between leadership and innovation. Organizations need leaders who can synthesize the individual talent, what they call slices of genius, to produce innovative solutions – hence, collective genius. The post Collective Genius: Book Review appeared first on
  • What is Content Marketing?

    Prasanna Bidkar
    20 Jul 2014 | 5:07 am
    Prasanna Bidkar, Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions put forward by marketing associations and thought leaders. The post What is Content Marketing? appeared first on
  • Foodie Theme is Number 1 for Food Bloggers

    Pragati Bidkar
    15 Jul 2014 | 5:19 am
    Pragati Bidkar, Foodie Theme by StudioPress is immensely popular with food bloggers. I realized this when I noticed that almost any popular food blog I came across was built on the Genesis Framework and their Foodie child theme. The other indicator of its popularity was that the Foodie theme is the bestselling one in the StudioPress shop. […] The post Foodie Theme is Number 1 for Food Bloggers appeared first on
  • The Language of Content Strategy by Scott Abel: XML Press

    Pragati Bidkar
    24 Jun 2014 | 8:44 am
    Pragati Bidkar, The Language of Content Strategy by Scott Abel and Rahel Anne Bailie is a handy reference for anyone wanting to know about content strategy. The book has over fifty contributors, most of them experts in their subject and experienced and trained in technical writing and communication. In my opinion, the book is in an unorthodox form. […] The post The Language of Content Strategy by Scott Abel: XML Press appeared first on
  • Complete SEO Guide for Your Blog- Includes Checklist

    Pragati Bidkar
    13 Jun 2014 | 9:32 am
    Pragati Bidkar, The logic used for ranking search engine pages is kind of a black box. Search engines gather hundreds of factors when searching to show you the most suitable document on the Internet. They go through many iterations and apply variable weights to each factor. It is nearly impossible to gauge which factor has what weight. […] The post Complete SEO Guide for Your Blog- Includes Checklist appeared first on
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    Launch Grow Joy » Blog

  • The Importance of Video for Product Entrepreneurs: Why Beautiful Photos Aren’t Enough Anymore

    21 Jul 2014 | 8:53 pm
    This is a guest post from For years there has been an ever-increasing emphasis on the use of quality photos for marketing your products or business. Real estate websites claim that good photos increased the sale price of a home by as much as 47 percent. And lately it seems as if everyone takes amazing pictures for photography blogs and social sharing sites. All of this adds up to a realization that while beautiful photos used to set you apart in the market, static pictures aren’t enough anymore. When everyone has beautiful photography, the reality is that they’re barely...
  • ASK ANDREEA: What should your priorities be when you are first starting a business?

    10 Jul 2014 | 12:32 pm
    Do you want to start a business but feel overwhelmed about what your priorities should be? In today’s podcast I’m going back to the ASK ANDREEA series where I answer a question from one of you. Here’s today’s question: “I’m trying to start a small accessories line. However, there’s just me. I’ve received positive response to my jewelry but if I get an online store or get my products in stores how can I be sure I can keep up with production if it takes off. I’m not sure what my priorities should be at this point. Does it make...
  • Does your product need a branding tuneup?

    6 Jul 2014 | 3:06 pm
    This is a guest post by Lidia Varesco Racoma I love branding. For almost 15 years, Ive been running a graphic design studio and helping clients create effective branding and marketing. Last year, I launched typebaby, a line of typographic baby and kids apparel. I got just as excited about developing the branding and I did about developing the product line. I recently held a branding “tune-up” workshop to help fellow moms in business discover key aspects of their brand. At the end of this post, you will be able to download the worksheet (tweaked for product businesses) for your...
  • Choosing the Direct Sales business model with Kara Wiegand of @ThreadsWW

    3 Jul 2014 | 9:36 am
    Have you considered implementing a direct sales model for your business? If you are not familiar with direct sales, here’s a quick rundown: direct sales is when you sell your products away from a physical store location and instead sell through sales consultants who host trunk shows, demos, in-person events and even online. In today’s podcast episode, Kara Wiegand of Threads Worldwide and I talk about why she and her business partners, Angela Yost and Lindsay Herron, decided to sell their handcrafted products through Direct Sales Consultants instead of selling to retailers. CLICK…
  • How to get your products in holiday gift guides

    30 Jun 2014 | 1:19 am
    Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers. Here are some simple-yet-effective...
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    Godot Media

  • New Survey Indicates Marketers’ Continuing Trust in Email Marketing

    Godot Media
    17 Jul 2014 | 11:20 pm
    GigaOm’s latest survey shows that email marketing is alive and kicking. 300 digital marketers in the United States were quizzed on the techniques used to lead targets through the funnel from awareness to conversion and retention. Email emerged as the most preferred tactic while referral marketing was leveraged for acquisition and conversion. It’s not as if modern marketers haven’t jumped on the SMM and SEO bandwagon. The survey revealed social media marketing to be the next most-used strategy to capture and engage customers. Search engine optimization came next followed by…
  • Content Marketing is Here to Stay

    Godot Media
    9 Jul 2014 | 9:55 pm
    Brands have discovered a way to become more humane and interact more intimately with customers  : marketing with content. A few years ago, you would have considered a product as a commodity and a company as a provider. Today, we want to interact with our favorite brand’s full eco-system of products. We are happy to be brand ambassadors, recommending products and services to family and friends. This change, in part, has been facilitated through content. Companies have realized that good content sells better than the best advertising messages and television ads they can come up with. To…
  • Top 50 content marketing infographics (41 – 50)

    Godot Media
    9 Jul 2014 | 2:02 am
    41. Content Marketing: Video content driving engagement – Traffic Film The infographic here, created by the InfoGraphic Design Team, shows a number of stats that describe the importance of videos in content marketing. It talks about how videos will play a major role in marketing in the future due to its rapidly growing influence. This is quite apparent, as people are more inclined to watch a short video rather than reading an article. The rising influence of YouTube is also a proof of this phenomenon, as YouTube has become the second largest search engine after Google. The infographic…
  • Top 50 content marketing infographics (21 – 40)

    Godot Media
    9 Jul 2014 | 1:44 am
    21. How Content Marketing Affects Search Engine Rankings – Quicksprout The infographic here shows how content marketing affects the search engine rankings. The infographic covers an extensive set of information with a lot of facts and figures detailing the impacts of content marketing on the rankings. The infographic was created by Neil Patel, the founder of Quicksprout, with the help of sources like,, and among others. 22. What Does Social Media Growth Look Like? – MarketingProfs The infographic, created by Search Engine Journal, talks…
  • Top 50 content marketing infographics

    Godot Media
    9 Jul 2014 | 1:43 am
    Content marketing draws customers and prospects in by giving them exactly what they want. It is pull marketing at its finest, centered around quality information and consistent engagement. Statistics from the Content Marketing Institute reveal that 90% of B2C marketers are using content marketing and 60% have a documented content strategy. Among B2B marketers, 44% have a documented content strategy and 73% have a dedicated person in charge of supervising content marketing efforts. Nothing like infographics to drive the point home about the power of content marketing in helping businesses grow…
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    Amy Starr Allen

  • Marketing as a Profession – Your 6 Figure Career Options [Live Training]

    28 Jul 2014 | 10:21 pm
    Marketing as a Profession – Your 6 Figure Career Options [Live Training] Are you someone who has been trying to market online successfully and no matter how many things you try, you just can’t seem to make it work? Are you interested in a 6-figure career as an online marketer and just tired of jumping from deal to deal trying to find ‘something’ that works? Do you you get stopped because more and more the marketing you see on the internet today seems ‘schemy’ and ‘all about the money’? Is your family starting to look at you funny because they…
  • An Invitation To Be Part of My Inner Circle (90-Day Game Plan)

    4 Jul 2014 | 11:05 pm
    An Invitation To Be Part of My Inner Circle (90-Day Game Plan) I hope you had an awesome Independence Day if you live in the USA… I did. Thinking about our freedom and independence never gets old for me. It’s something I’m grateful for every single day. While I was out watching fireworks last night I received this message from one of my team members. See, I’m in the process of creating an ‘inner circle’ of my team members who are committed to creating a six-figure business in the next 90 days. We had a team hangout a couple of days ago and I laid out the…
  • How To Leverage Promotional Cycles to Instantly Change Your Life

    3 Jul 2014 | 2:50 pm
    How To Leverage Promotional Cycles to Instantly Change Your Life Sometimes in life, time-sensitive, once in a lifetime opportunities present themselves where, if we act immediately, it can shift everything in our lives. This is one of those times. I just shot this quick video where I will teach you how you can leverage promotional cycles to instantly change your life. Want to learn more about how to leverage one of the biggest promotional cycles our industry has ever seen? Go here for more information ==>> Ready to start creating your success story? Join…
  • Industry Shaking News From Charlotte

    30 Jun 2014 | 9:31 pm
    Industry Shaking News From Charlotte I’m in Charlotte, North Carolina just about to head home from an event where some industry shaking news and tools were released. As you know if you’ve been following me for any amount of time in the last couple of years, I’m a passionate member of Empower Network… this company has changed my life in SO many ways. Here are just a few: This company helped me go from broke to a six-figure earner in less than a year The products inside of Empower Network have helped me have massive shifts in my mindset. I used to believe it had to be…
  • (Extremely Time Sensitive)The Most Important 17 Minutes of Your Life- Listen NOW

    12 Jun 2014 | 4:50 pm
    (Extremely Time Sensitive)The Most Important 17 Minutes of Your Life- Listen NOW I recommend that you stop what you’re doing and listen to this 17 minute audio with my friend, mentor, and one of the biggest visionaries of our time, David Wood. This could literally be the most important 17 minutes of your life if you are ready for a change and take action after you listen to this message. Listen here: So many lives are changing as we speak… My team is on fire and I’d love to have you join us. Please let me know if you have questions or there’s anything I can do to help…
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    Digital Marketing Tips for Small Businesses | WooRank Blog

  • Websites Need Favicons, Here’s Why

    Divi Fernando
    27 Jul 2014 | 11:30 pm
    Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. We have already discussed in a previous post about the basics of favicons and their role in branding and usability. Today we will dig deeper into this much inconspicuous but rather significant piece of branding element. We will talk about whether or not favicons have a role to play in SEO, what are the requirements in terms of mobile devices and the various tools used to help you create a favicon. Here is a quick gist of what you are…
  • 10 Web Analytics Tools: Analytical Tools Other Than Google Analytics

    Divi Fernando
    23 Jul 2014 | 11:31 pm
    Google Analytics has always been and will always be the classic choice of analytical tool for websites. Not only because it is free but it gives you an array of features that helps you test, track and measure customer behavior on your site. But sometimes having just one tool isn’t enough especially when your business is rapidly growing. It is good to be able to cross check data from different tools. Most web analytics tools usually display trends and not exact numbers and thus an alternative tool will help assuring our conclusions. Also, ever since the not provided count has been…
  • Explain Me How A Crawler Works Like I’m Five

    Dan Thornton
    20 Jul 2014 | 11:36 pm
    The world wide web is full of information. If you want to know something, you can probably find the information online. But how can you find the answer you want, when the web contains trillions of pages? How do you know where to look? Fortunately, we have search engines to do the looking for us. But how do search engines know where to look? How can search engines recommend a few pages out of the trillions that exist? The answer lies with web crawlers. Web crawlers are computer programs that scan the web, ‘reading’ everything they find. Web crawlers are also known as spiders, bots and…
  • 15 Title Tag Optimization Guidelines For Usability And SEO.

    17 Jul 2014 | 6:45 am
    Title tags are one of the most important elements of on-page SEO. They are used by browser tab titles, saved bookmark descriptions, search engine result pages (SERP) and increasingly by social media sites when linking to web pages. The following guidelines will help you create optimised titles for search engines whilst providing users with concise and information. Search Engine Results Page (SERP) Displaying Title in Large Font Title Tag Optimization Guidelines 1. Make Sure All Pages Have Title Elements The <title>…
  • Dublin Core In 2014: Should I Really Care About It?

    Rob Trustlove
    13 Jul 2014 | 11:32 pm
    The Dublin Core metadata schema has been used since 1995 by businesses from a wide range of backgrounds to assist organisation and discovery of network resources. We have speak about how the Dublin Core can help SEO and usability. However, some people question the importance of maintaining metadata. Is Dublin Core still applicable in 2014? Does it really provide benefits to your website and business, or is just a maintenance nightmare with little relevance to the average web user? In this article, we’ll be looking at Dublin Core in detail and asking the question: should I really care about…
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    Rise to the Top Blog

  • 7 Awesome Ways to Generate Blog Ideas through the Magic of Pinterest

    Jayde Ferguson
    30 Jul 2014 | 7:00 am
    Let’s be honest here – Pinterest is exploding and the buzz that surrounds it is super contagious. Pinterest, a content curious site that acts as virtual scrapbook, is giving bloggers and businesses a marketing advantage. The opportunities for people to expand their reach, increase web traffic and promote brand awareness have made the social media platform the third largest network. Most importantly though, Pinterest is an opportunity to market indirectly by building loyalty, trust and engagement and drives more referral traffic to websites than LinkedIn, Google+ and YouTube combined. Be…
  • This Week In Internet Marketing 2014 07 29

    Emily Ramsey
    29 Jul 2014 | 7:00 am
    Welcome back to This Week in Internet Marketing! The ‘right to be forgotten’ ruling is still causing drama in the search engine world but marketing must go on. For everything you need to know about the state of the internet marketing world this week, read these great articles: European Regulators Chide Google Over ‘Right to be Forgotten’; How to Make AdWords Paid Search Work for You – 7 Important Steps; 7 Ways to Attract A-List Guest Authors to Your Site; Google Launches Dynamic Sitelinks For AdWords (With Free Clicks); and How to Do Link Building at Offline Events.
  • Google Releases New Quality Score Guidelines

    Emily Ramsey
    28 Jul 2014 | 7:00 am
    A good ad experience is good for everybody involved: users, advertisers, and Google. AdWords is built on this idea and a key aspect of creating a good experience is measuring the quality of ads. Good measurement helps Google ensure that the most useful ads are shown in the best positions on the search results page. This allows users to see relevant ads while advertisers get clicks from more qualified users, enjoy a lower cost per click, and gain the ability to surface more information through ad extensions. Ad quality is thus critically important to advertisers. Despite its importance, there…
  • Interview with Annie Cushing @AnnieCushing from

    22 Jul 2014 | 7:00 am
    Annie Cushing is one of world’s most trusted Google Analytics experts. She is an independent SEO and web analytics consultant. This super-smart woman makes data collection and analysis sound simple and fun. She has a unique gift for presenting data in beautiful ways. Follow her @anniecushing to get all her updates and insights I thank Annie for agreeing for this interview and spending her valuable time and for sharing these wonderful tips. Q. How did you pick up your impressive statistical reasoning skills? A. Hundreds of hours of reading every book I could find and watching every video on…
  • Google Display Ad Dimensions 2014 [INFOGRAPHIC]

    Tyler Shannon
    21 Jul 2014 | 7:00 am
    Getting your ads on the Google Display Network requires standards to be met. Through Google AdWords, it is possible to run ads on the Google Display Network in 10 different ad dimensions. There is a maximum file size limit, as well as restrictions on the accepted file formats. As you can see, each ad dimension serves a different purpose and is shown on a different location on the webpage, or mobile device. Use this infographic to educate yourself on the various ad dimensions available on the Google Display Network! [Click to Enlarge] Embed this Infographic! [ Source TechWyse Internet…
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    Penguin Initiatives

  • Ways To Remove Old WordPress Shortcodes

    Andy Forsberg
    20 Jul 2014 | 12:51 am
    Three different ways to easily remove old WordPress shortcodes from your WordPress website's posts & pages. The post Ways To Remove Old WordPress Shortcodes appeared first on Penguin Initiatives.
  • WP Engine WordPress Hosting Review

    Andy Forsberg
    13 Jul 2014 | 12:54 am
    If you want the fastest possible WordPress web host there is and you are willing to pay for it, WP Engine is the way to go. The post WP Engine WordPress Hosting Review appeared first on Penguin Initiatives.
  • A2 Hosting WordPress Hosting Review

    Andy Forsberg
    13 Jul 2014 | 12:50 am
    If you want lightning-fast SSD WordPress hosting at a fair price and you don’t want or need WordPress managed for you, A2 Hosting is the way to go. The post A2 Hosting WordPress Hosting Review appeared first on Penguin Initiatives.
  • SiteGround WordPress Hosting Review

    Andy Forsberg
    13 Jul 2014 | 12:46 am
    SiteGround is the ideal choice if you want cheap, managed WordPress web hosting. The post SiteGround WordPress Hosting Review appeared first on Penguin Initiatives.
  • Bluehost WordPress Hosting Review

    Andy Forsberg
    10 Jul 2014 | 7:10 pm
    Bluehost is the ideal choice if you just want a cheap & reliable WordPress web host. The post Bluehost WordPress Hosting Review appeared first on Penguin Initiatives.
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    SoMedia Video Marketing Blog

  • The Science of Sharing: Tips for Your Online Video Content

    Elsa Man
    25 Jul 2014 | 3:51 pm
    Have you ever wondered why some branded advertisements appear all across your social network feeds as one friend after another shares the content, while others seem to barely make traction? If so, then read on, because Unruly’s latest Science of Sharing report examines 14 online videos from this year’s Super Bowl to better understand why some ads performed better than others and why. Here are the top three takeaways. Branding of your advertisements is crucial According to Unruly’s report, brand recall in this year’s Super Bowl ranged anywhere from 7% to 95%, which is great if you…
  • Video Myths and Realities (Infographic)

    SoMedia Team
    24 Jul 2014 | 12:10 pm
    Article by Colin Osing With more companies looking to increase their video production for enterprise use, there are many myths and realities that get lost in translation. Some myths that are currently associated with video production include: Having video production for businesses is too expensive Video production is complicated and companies don’t have the time to invest Corporate websites do not need video For companies looking to increase their video production capabilities, some realties that can help take digital marketing to the next level include: 93% of marketers used video for…
  • The 3 must-have elements of video marketing

    SoMedia Team
    23 Jul 2014 | 10:19 am
    Article by Jim Dicso Think of all the companies that won your business once, and never again. There’s the credit card that offered double reward points for new cardholders, the e-commerce retailer offering free shipping for new customers, the hotel you booked with a discount as part of a cross-promotion with your airline, and likely many more. Clearly, hooking new customers isn’t the hard part — it’s holding onto them. That’s why companies need to think in terms of lifecycle marketing. Customer acquisition is important, but truly successful marketing requires…
  • Should You Embed YouTube Videos on Your Website?

    Ivana Gotovac
    18 Jul 2014 | 3:03 pm
    YouTube is one of the best video hosting sites around—it’s user-friendly, full of features, easily searchable by users and it’s free. The videos hosted on the site are also simple to embed on other websites, making it the smart choice for marketers who want to upload their digital content quickly. But is embedding a YouTube video on your business website the best marketing decision? Will consumers think any differently about you and your offerings if you embed a YouTube video rather than an alternative player? Digital media professional, Al Falaschi, looked at this very question…
  • Professional Online Video Consumption Still Rising

    Claire Brinkley
    15 Jul 2014 | 4:50 pm
    Some 52 million American adults over the age of 18 now watch professional video content online every month, according to the latest Interactive Advertising Bureau report. The study, which was conducted by research firm GfK, looked at what consumers watch online and why, and revealed some interesting findings about professional video content. Here are our top 3 takeaways from the report. The Professional Online Video Market is Still Growing The average person is watching 23 minutes of online video content a day and approximately 1 in 5 people are watching professional videos each month, which…
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    Seven Boats Info-System Pvt. Ltd

  • Create Strong SEO Profile by Opting For Right Type Of Hosting

    Debajyoti Banerjee
    19 Jul 2014 | 9:11 pm
    Create Strong SEO Profile by Opting For Right Type Of Hosting It is difficult to achieve the best ranking for your website without SEO ranking. If you adopt the right strategy, it will be easy for you to achieve high search engine rankings. An SEO profile is incomplete without SEO hosting. SEO hosting refers to use of traditional and nontraditional methods to optimize a website or blog. You will come across several companies which offer this type of hosting. Hosting can affect your search engine rankings to a large extent. It will determine whether a customer will land on your webpage or…
  • Secrets of a killer blog post [Infographic]

    Debajyoti Banerjee
    16 Jul 2014 | 11:38 am
    Secrets of a killer blog post [Infographic] Source: WhoIsHostingThis? You might also like:How to get Content Ideas for Websites [Infographic]Impact Of Internet Marketing Strategies On Emerging Online…Tips to Write Interesting Blog ContentBlog Syndication: What, Why, HowWill Google Penalize Sites with Excessive Above-the-Fold…Seven Boats Info-System Pvt. Ltd
  • Various Attributes That Differentiate WordPress From Drupal

    Debajyoti Banerjee
    16 Jul 2014 | 11:04 am
    Various Attributes That Differentiate WordPress From Drupal Of the different trends in web designing that are in vogue among the web designers around the world, a popular one is the use of open source software. These are easy to use and since these can be downloaded for free and installed easily, web designing has also become easy with this open source software. In the community of web designers there has been much discussion and comparison between the two leading CMS, WordPress and Drupal that is used by the designers worldwide. These open source Content Management Systems are built on MySQL…
  • Is Your Content Worth Sharing?

    Debajyoti Banerjee
    4 Jul 2014 | 11:57 am
    Is Your Content Worth Sharing? Before you daydream about going viral with your content online, ask yourself: is the content worth sharing? You have to understand that for the content to go viral online, it has to be taken up by many online users and readers. These users are not your employees or paid advertisers. They will only take up your content for sharing if they feel that it is worth their time doing so. They will also be interested in your content if it portrays them in a good light. Here are some tips you can use to make your content worth sharing: Expert Opinion Counts: No one wants…
  • The Joint Partnership that is SEO

    Debajyoti Banerjee
    3 Jul 2014 | 11:38 am
    The Joint Partnership that is SEO SEO is not, and cannot, be a solo show. The success of the SEO team has a lot to do with the client and the business they are conducting the optimization for. There has to be a perfect synchronization between the strategies of the SEO team and the requirements of the client. Just like maintaining this perfect balance is the right choice for any SEO team, it holds true for the clients as well. When you hire a SEO team to handle search engines for you, you have to listen to their advice and make those technical changes in strategy that they suggest, without of…
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    Inbound Marketing & PR Agency in Tampa, FL

  • Four Ways to Make your Email Campaigns More Successful

    Cindy Kelly
    10 Jul 2014 | 11:37 am
    It seems that today, we all live and breathe by email. In fact, we get so much email today that we spend more of our time actually sorting through it rather than reading it. Think about this morning when you checked your email. Whether you were aware of it or not, you were actually sorting Read more The post Four Ways to Make your Email Campaigns More Successful appeared first on Inbound Marketing & PR Agency in Tampa, FL.
  • Why I Recommend Hubspot for Marketing Automation

    Cindy Kelly
    1 Jul 2014 | 12:24 pm
    As the CEO of a marketing firm, I’ve used and recommended many software tools over the years.  I’m often asked which marketing tools are best. Some of my personal favorites are Hootsuite, Constant Contact and Google Analytics. These tools are great for managing social media accounts, email and viewing analytics and many of our clients Read more The post Why I Recommend Hubspot for Marketing Automation appeared first on Inbound Marketing & PR Agency in Tampa, FL.
  • SEO: Page Rank + Relevance = The Perfect Backlink

    Carlos Valiente
    27 Jun 2014 | 1:33 pm
    If you are familiar with SEO or have done some type of backlink building in the past, I’m sure you understand the concept “not all links are created equal”.  There are many factors that in to play when determining a value of a link. Things like what site the link was placed on, where on Read more The post SEO: Page Rank + Relevance = The Perfect Backlink appeared first on Inbound Marketing & PR Agency in Tampa, FL.
  • Newsjacking: 6 ways to Turn Breaking News into Badass SEO Benefits

    Charlene Dodge
    30 May 2014 | 7:06 am
     Newsjacking, although the term may sounds like a crime, the results can lead your SEO far away from solitary confinement!  Coined by the mind of David Meerman Scott, marketing strategist, author and professional speaker, “newsjacking” is a slick way to grasp a reader’s attention by using a fresh, popular news feature to fuel your own story Read more The post Newsjacking: 6 ways to Turn Breaking News into Badass SEO Benefits appeared first on Inbound Marketing & PR Agency in Tampa, FL.
  • How to Improve Your Search Engine Ranking in 4 Easy Steps

    Carlos Valiente
    5 May 2014 | 8:13 am
    With over 500 adjustments to Google’s search engine algorithm each and every year, it is no secret that ranking on the 1st page is no walk in the park. There’s no doubt about it, Search Engine Optimization (SEO) is one of those places in the online marketing world that changes about as fast as women change their Read more The post How to Improve Your Search Engine Ranking in 4 Easy Steps appeared first on Inbound Marketing & PR Agency in Tampa, FL.
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    Small Business Internet Marketing Blog

  • Stop Being a Wandering Generality. It’s Time to Go Niche.

    Andrew Percey
    30 Jul 2014 | 7:55 am
    You understand the value of specialization.  You get why heart surgeons earn 10x more than family doctors. Yet, as a professional or business owner, you are afraid to specialize. You are afraid to GO NICHE! You fear that by focusing on a narrow market you will miss a mountain of potential business.     But the exact opposite is true. When you specialize, your business becomes vastly easier.  By focusing all of your energy into one clear high-value area, you can find and attract your ideal clients quickly and effortlessly. 3 Huge Reasons to Go Niche continue reading
  • Hire a Great Freelancer on Your Very First Try – 10 Golden Tips

    Andrew Percey
    30 Jun 2014 | 9:16 am
    If you run a successful small business, then you already know you can’t do everything yourself. Why do you hire outside experts for accounting, insurance and legal issues?  Because it’s more profitable (and more fun) for you to stay focused on your core business.   And so the day comes to hire online marketing help, too. You can hire a professional to manage all that for you (like this guy).  Or you can hire and manage a group of freelancers yourself. continue reading
  • 3 Big Reasons to Hate Google AdWords

    Andrew Percey
    21 May 2014 | 8:59 am
    I recently wrote the upbeat “3 Big Reasons to Love Google AdWords“.  Well, this post is his depressed little brother. If you run your own Google AdWords campaign, it’s likely that you’ll sometimes find yourself in the haters’ camp.     Let’s see why. continue reading
  • 3 Big Reasons to Love Google AdWords

    Andrew Percey
    31 Mar 2014 | 10:21 am
    As a small business owner you love Google… and you hate Google. You know that loads of great prospects are searching for your exact services on Google.  Yet, day in and day out, they’re not finding you.  Could anything be more frustrating? (Also see How AdWords Became Critical for Your Business in 2013) Well, it’s time to make your peace with Google and embrace Google AdWords with open arms. Here are the top 3 reasons why you should love Google AdWords for your small business marketing. continue reading
  • 3 Daily Work Habits that Will Transform your Life

    Andrew Percey
    30 Jan 2014 | 10:45 am
    I know something about you.  I know that you never have enough time. How often do you go through your day feeling weighed down by the mere thought of all the things you know you should be doing for your business but aren’t? How often do you go to bed feeling defeated by your lack of progress? Resigned that you just can’t do any more about it today? Clinging to hope that tomorrow might somehow be better?     I understand.  I’ve been there, sometimes working late into the night just to try to catch up.  Some days I’m still there. But more often these days…
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    Majux » Blog

  • Negative SEO in the Legal Industry: a Desperation Move that’s here to Stay?

    Bernie Clark
    30 Jul 2014 | 2:06 am
    In the past two months (or so), we have seen instances of negative SEO being implemented in major markets by firms that our clients compete against.  As we work through cleanup measures, I am left wondering if this is something that is becoming more widespread in the legal niche.  Perhaps it is the fact that some of the (previously) visible firms in those areas took a hit from Google’s algorithm update a few months back, effectively wiping out campaigns they had thrown a good deal of money at.  Did that lead to a sense of desperation and a need to fix it regardless of the…
  • The Ethics of Bidding on a Competing Law Firm’s Name in Adwords: States Weigh in

    Craig Toncic
    23 Jul 2014 | 9:25 am
    Advertising is an area where attorneys must tread carefully and review both statutory and ethical implications before taking action. While a lawyer should never delegate his or her duty to perform a thorough review, working alongside an experienced and trusted legal marketing company can decrease the likelihood that an ethical violation or other wrong-doing will occur. However, as you will see, it is essential to note that the lawyer is the most familiar with the laws and ethical obligations imposed in his or her jurisdiction or jurisdictions. Let us take a look at a fairly widely-reported…
  • Virtual Legal Practices: Beware of Rapidly Shifting Ethics Rules in your Jurisdiction

    Craig Toncic
    15 Jul 2014 | 12:02 pm
    Technological innovation is reshaping the practice of law in ways that didn’t seem possible 10-15 years ago. As recently as the turn of this most recent century, and, if you needed a lawyer you were likely to seek a word-of-mouth referral from family, friends or perhaps from another professional you did business with. Upon receiving a recommendation, you would then probably call the office and arrange for an in-person meeting at a law firm. For many practices, the rapid pace of technological change seems to have confined this whole process to history. Today, those seeking a lawyer…
  • Conversion Testing Should be a Constant for Your Law Firm’s Website

    Bernie Clark
    28 May 2014 | 3:30 am
    Note: For the sake of this article, ‘conversion’, refers to how many potential/signed clients you get as a result of their visiting your website. I am going to lead this article with a story.  Recently, we inherited a website for a new tax client that had been designed by one of the large legal marketing providers.  On the surface, the site looked great, it was aesthetically pleasing and appeared to prioritize all of the right things.  The problem was that this aesthetically pleasing website was not producing new clients.  The traffic was there, the visibility was seemingly there (it…
  • Social Media Considerations for Attorneys: Marketing, Litigation, and Disciplinary Action

    Craig Toncic
    7 May 2014 | 8:50 am
    At this point, we are several years in to the use of social media.  Still yet we cringe when we hear or read about some of the crazy things that people or companies say online.  It seems that despite experiencing multiple generations of social media platforms – Friendster, Myspace, Xanga, Facebook, Linkedin, and now Google+ – many people are still quite naive in their social media use.  In the legal world, a social media misstep can tank a reputation or cost you a trial.  However, there can also be opportunities provided if you know what you are doing. Social Media Updates as a…
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    Polar Design

  • Content Management Solution: Part 6- Google Map Integration

    Polar Design
    17 Jul 2014 | 11:17 am
    This blog post is one part in a series. Click to see the other posts related to the benefits of a content management solution. We’ve already touched on a number of useful modules within a content management solution. Having a content management solution allows administrators to enter textual information within a backend interface making it easy to maintain that information overtime. But, simply re-listing that textual information on the front end of a website does not make a website exciting or engaging. One way to bring your website to be more interactive while also adding to its…
  • Content Management Solution: Part 5- Video Integration

    Polar Design
    26 Jun 2014 | 9:42 am
    This blog post is one part in a series. Click to see the other posts related to the benefits of a content management solution. Interactive content many times is what helps draw website visitors in and keeps them clicking through a website. With the now ubiquitous YouTube and the increasingly popular adoption of video content from apps like Vine, Instagram and Snapchat (even though you cannot embed Snapchat videos, users are increasingly using its video feature), video content and, more importantly, the maintenance of video integration content becomes an integral part of a website’s…
  • Mass Big Data Responsive Website Design

    Polar Design
    25 Jun 2014 | 12:21 pm, a new initiative driven by the Innovation Institute at the Massachusetts Technology Collaborative on behalf of Governor Deval Patrick and the Commonwealth of Massachusetts, needed a responsive website design to help welcome its identity to the world. With only a logo in place, yearned for an experienced partner to help guide the new initiative in best practices of web design, generate interactive ideas for the website to drive engagement, and provide a flexible solution to position the initiative to be able to grow as demands and ideas grow.…
  • The Mass Big Data Award Winning Interactive Website Promotes Big Data in Massachusetts

    Polar Design
    10 Jun 2014 | 6:09 am
    Polar Design announced today that a project it has worked on with the Mass. Technology Collaborative and Gopi Bala LLC, the web site, won the Best of Category award for Government Web Sites in Horizon Interactive’s 12th annual international award competition. The project is significant in many ways: as an example of how government can successfully bring together public and private stakeholders through digital communications; as a showcase for big data events, jobs, and even visualizations through the sites various interactive features; and as an important step in Polar…
  • Holliston CATV Cable Access TV

    Polar Design
    11 Apr 2014 | 11:59 am
    Holliston, Massachusetts’ public access television station, HCAT, which Polar Design revamped and relaunched in the first quarter of 2014, represents the most recent example of Polar Design’s extensive and growing portfolio of cable access website design.  The technically advanced website features video on demand and up to date programming information.  Built on the SilverStripe content management solution, the web site also integrates directly with HCAT’s Leightronix Video playback and scheduling system, allowing the staff to maintain video related content and web site…
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    Small Business Internet Marketing Blog

  • Stop Being a Wandering Generality. It’s Time to Go Niche.

    Andrew Percey
    30 Jul 2014 | 7:55 am
    You understand the value of specialization.  You get why heart surgeons earn 10x more than family doctors. Yet, as a professional or business owner, you are afraid to specialize. You are afraid to GO NICHE! You fear that by focusing on a narrow market you will miss a mountain of potential business.     But the exact opposite is true. When you specialize, your business becomes vastly easier.  By focusing all of your energy into one clear high-value area, you can find and attract your ideal clients quickly and effortlessly. 3 Huge Reasons to Go Niche continue reading
  • Hire a Great Freelancer on Your Very First Try – 10 Golden Tips

    Andrew Percey
    30 Jun 2014 | 9:16 am
    If you run a successful small business, then you already know you can’t do everything yourself. Why do you hire outside experts for accounting, insurance and legal issues?  Because it’s more profitable (and more fun) for you to stay focused on your core business.   And so the day comes to hire online marketing help, too. You can hire a professional to manage all that for you (like this guy).  Or you can hire and manage a group of freelancers yourself. continue reading
  • 3 Big Reasons to Hate Google AdWords

    Andrew Percey
    21 May 2014 | 8:59 am
    I recently wrote the upbeat “3 Big Reasons to Love Google AdWords“.  Well, this post is his depressed little brother. If you run your own Google AdWords campaign, it’s likely that you’ll sometimes find yourself in the haters’ camp.     Let’s see why. continue reading
  • 3 Big Reasons to Love Google AdWords

    Andrew Percey
    31 Mar 2014 | 10:21 am
    As a small business owner you love Google… and you hate Google. You know that loads of great prospects are searching for your exact services on Google.  Yet, day in and day out, they’re not finding you.  Could anything be more frustrating? (Also see How AdWords Became Critical for Your Business in 2013) Well, it’s time to make your peace with Google and embrace Google AdWords with open arms. Here are the top 3 reasons why you should love Google AdWords for your small business marketing. continue reading
  • 3 Daily Work Habits that Will Transform your Life

    Andrew Percey
    30 Jan 2014 | 10:45 am
    I know something about you.  I know that you never have enough time. How often do you go through your day feeling weighed down by the mere thought of all the things you know you should be doing for your business but aren’t? How often do you go to bed feeling defeated by your lack of progress? Resigned that you just can’t do any more about it today? Clinging to hope that tomorrow might somehow be better?     I understand.  I’ve been there, sometimes working late into the night just to try to catch up.  Some days I’m still there. But more often these days…
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    Precision Dialogue Blog

  • What Are Your Customers REALLY Thinking? An Emotional Testing Overview

    Nicholas Michel
    28 Jul 2014 | 11:50 am
    Have you ever wanted to know what someone else was feeling? As things like big data and bulletproof usability become table stakes, we as smart marketers need to push forward to get an even greater understanding of our customers. To meet this need, we’d like to introduce emotional analysis with electroencephalograph (EEG) technology.   What is Emotional Testing with an EEG? With EEG technology, you are able to measure electrical activity along the scalp of a customer and analyze what they’re feeling while reviewing content or interacting with your brand.  Tools like this have been…
  • Emotional Testing: A Deeper Understanding to Improve the Customer Experience

    Kelly Canfield
    8 Jul 2014 | 6:47 am
    Cathleen Zapata, Chief Experience Officer Nicholas Michel, Research & Customer Experience Analyst Join us as we discuss a groundbreaking methodology into gaining customer insights. Emotional testing, done via cutting-edge EEG technology, allows researchers to track how your customers actually feel and their levels of engagement in real time. Understanding how customers emotionally respond to your website, direct mail piece, email, video, store or branch experience, product interaction or a different channel will refine and perfect the overall customer experience with your brand. In this…
  • Lessons Learned from Shutterfly’s Recent Email Error

    Laura Liatti
    16 May 2014 | 6:24 am
    Shutterfly’s email mistake “Congratulations on your new arrival” A very thoughtful subject line, but one that I wasn’t prepared to see in my inbox Wednesday.  I found myself thinking back to my morning and taking a mental headcount of the breakfast table.  My husband had already headed out for the day so there was me, my kindergartener and my (technically) newest arrival who will turn 3 years old in July. We’re all human, and let’s face it, we make mistakes every now and then.  However, taking important steps to mitigate as many errors as possible in an email marketing…
  • Attaining Lifecycle Marketing Success with Drupal

    Patricio Sapir
    15 May 2014 | 8:24 am
    The ultimate digital experience is that one that begins anywhere, from any device, and continues constantly, making every single person the protagonist of your story and engaging them in a way that generates not only revenue for your business, but also new opportunities to learn about your customers. Around 10 years ago, marketing technology implementations and purchase decisions were “an IT thing.” Today, with the introduction of great innovations in technology, the panorama has expanded to start becoming more of a “business thing.”  And that shift has affected the way marketers…
  • Precision Dialogue Wins 2014 Communicator Award for Magento Developed Website

    Kelly Canfield
    14 May 2014 | 1:39 pm
    Bon Vital website Congrats to our digital marketing teams who were awarded a 2014 Communicator Award in the health category by the Academy of Interactive and Visual Arts for their work on the Bon Vital’ website redesign.  The Silver Award of Distinction recognizes that the Bon Vital’ website exceeded the industry standards of excellence in quality and achievement that are displayed throughout the most professional work found on the web. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Bon Vital’, a leading…
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    ImageWorks Creative blogs

  • Can Your Business Survive Without a Qualified CMO?

    30 Jul 2014 | 7:56 am
    In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success. Today’s buyers are savvy, demanding, and connected – a dangerous combination for the companies striving to keep them happy in a competitive market. Leading advisory firm Forrester Research describes us as living in the Age of the Consumer. As a result, businesses that fail to focus on their customers will fail entirely. A great CMO is key to implementing a Marketing Operating System (MOS) in large corporations. This means creating a structure…
  • Why Your Website is Dead and How You Can Bring It Back with Evolutionary Web Design

    29 Jul 2014 | 11:04 am
    If your website is still sporting a traditional design, it’s not a matter of when the Grim Reaper’s going to come calling but how soon. Sluggish concepts that don’t adapt to ever-changing customer behaviors are a thing of the past, but there’s an emergent design approach that can give your site a whole new lease on life — Evolutionary Web Design (EWD).   What is“EWD”? It’s the idea behind designing a new site — or redesigning an existing one — that can be continually optimized and enhanced according to what customers want (even if that changes from one minute to the…
  • B2B Marketing with Google+

    21 Jul 2014 | 1:18 pm
    Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts a different kind of audience. When it comes to marketing, it’s important to know your audience, as well as know how to reach out specifically to them. Pinpointing the right market for your message on social media can be an especially difficult task for B2B companies, as there are few networks where businesses tend to socially connect with one another. Thankfully, recent trends would suggest that…
  • Social Media and Your Small Business

    17 Jul 2014 | 9:37 am
    Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time! Today's small businesses have important decisions to make when it comes to social media. Keeping up with multiple networks can be a huge time commitment that many SMBs really can't afford, but choosing to focus on only one or two popular social platforms can mean missing important opportunities with potential customers. The following infographic illustrates how different types of businesses are using social media to connect and engage with their target audiences. See how your…
  • How Do You Feel About Eggs for Breakfast?

    9 Jul 2014 | 12:51 pm
    Eggs have long been at the mercy of public opinion. They've transitioned from being a healthy breakfast food to being dangerously high in cholesterol to once again being seen as healthy in moderation. Your brand, too, can be a victim of public opinion.  Below is a great article about how perception creates reality (from your customer’s viewpoint). How does this apply to your business? What do you customers think of your product and/or services? What do they think about your overall brand? You can find out by simply giving us a call at (800) 308-8573 x102 (Scott). In the meantime, check out…
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    SEO Solution Expert

  • Google Pigeon Update

    26 Jul 2014 | 4:37 am
    On 24th of July, 2014; Google has announced quite a significant local search algorithm update. Though initially the renowned search engine had informed that the update has got no specific name, now it has came to be called as PIGEON as it is a local search update compared to the innocent bird that keeps returning home. The update released is said to improve the complete search results by offering more relevant, useful and accurate local end results that are associated more closely to customary web search ranking signals. The alterations will be noticeable within the Google Web search results…
  • Google Panda Update – Version 4.0

    21 May 2014 | 3:14 am
    Today, Google’s head of search spam, Matt Cutts had announced the roll out of yet another Google Panda Update called the version 4.0. The latest version is indented to be softer and milder on certain sites while offering groundwork for future changes. Thus Google Panda version 4.0 is a major update to identify the authenticity of a given site. In the words of Google, version 4.0 will have varied level of affect on various languages. For instance, English will have an impact of 7.5% of queries making it noticeable to regular users. Ever since Google’s Panda Update has been introduced in…
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    Seo Solution Expert
    13 Feb 2014 | 5:24 am
  • Elite Turkey Tours

    Seo Solution Expert
    13 Feb 2014 | 5:23 am
  • 1st Zulu Safaris

    Seo Solution Expert
    13 Feb 2014 | 5:21 am
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  • Top Ways to Earn Money from Corporate Training Jobs

    Shubham Thakuriya
    27 Jul 2014 | 8:46 am
    Training organizations are spending more capital on the trainees these days. The reason seems quite obvious to us, the kind of courses we have during our graduation are not enough to make graduates ready to work in the corporate sector. Companies across the world are now spending hundreds of billions of rupees over their employees ... The post Top Ways to Earn Money from Corporate Training Jobs appeared first on MoneyBies.
  • How to Make Money from designs through

    Shubham Thakuriya
    24 Jul 2014 | 11:04 am
    Are you a graphic designer? Are you looking for a platform to establish your identity? Want to make money from designs created by yourself? Don’t worry at all, when we talk about graphic designers and their different styles of designs, the first name came across our mind is In this competitive world, the competition ... The post How to Make Money from designs through appeared first on MoneyBies.
  • How to Make Money with Torrent Files Online (Extra Torrent)

    Vipul Jain
    21 Jul 2014 | 10:12 am
    Almost all of us have used torrent. The most common use of torrents for most of its users is limited to, download movies, songs, games, TV series and other stuffs. If we look at torrent precisely, we will find that torrent is both a network and a software. The torrent was created by, Bram Cohen ... The post How to Make Money with Torrent Files Online (Extra Torrent) appeared first on MoneyBies.
  • Work Hourly & Generate Money through

    Shubham Thakuriya
    18 Jul 2014 | 10:49 am
    If you have decided to make money you have two clear choices, either you can go to work or you can be the BOSS. The latter choice is obviously looks more appealing and the reason behind this is quite known to everyone. You are independent, proud to initiate something of your own and on the ... The post Work Hourly & Generate Money through appeared first on MoneyBies.
  • How to Make Money with Yahoo Voices

    Vipul Jain
    17 Jul 2014 | 12:45 am
    Today’s modernist world is widening the opportunities to earn money in our life at any age. The power of social media and its influence is getting intense day by day. Now, the benefits of using social media has been diversified. The use of social media is now commercialized and when we talk about the commercialization ... The post How to Make Money with Yahoo Voices appeared first on MoneyBies.
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    Digital Eye Media » Blog

  • How Thin Content Hurts Your Website

    30 Jul 2014 | 7:00 am
    Thin content refers to non-search engine friendly content that offers little or no value to the search engine user. Google determines what constitutes thin content, which may apply to either an entire website or to individual pages on an otherwise acceptable website. Google’s Panda update specifically addressed thin content and hit some members of the digital marketing community particularly hard – online ecommerce giant eBay lost about 75 percent of its organic rankings literally overnight. Ranking penalties may either result from an algorithm update or could come in the form of a manual…
  • Is Your Social Media Strategy Discouraging Potential Customers?

    29 Jul 2014 | 7:00 am
    In some ways, social media resembles the traditional art of public relations. Both strategies are designed primarily to create a sense of trust and friendship with the consumer, helping to ensure that your company will be the preferred choice for doing business with. This means engaging in genuine two-way communication with current and prospective customers about the things that are important to them, and not using social media as just another outlet for one-way sales pitches. How Social Media Works Today’s consumers are increasingly frustrated and annoyed with many of the traditional…
  • How a Link Audit can Improve Your SEO Campaign

    Gary Brewer
    28 Jul 2014 | 7:00 am
    If you don’t know where you’re going, you’ll never get there. A comprehensive link audit serves as both a blueprint and a roadmap, detailing what your website link building efforts have accomplished for you to date and highlighting what needs to be done in the future. Every link building campaign depends to a large degree on what has been done in the past. If that past includes grey or black hat linking techniques and practices that no longer meet Google’s standards of accepted SEO practice, your link building efforts going forward may be doomed to fail before you even start. How a…
  • Three Reasons to Link Your Accounts to Google My Business

    25 Jul 2014 | 7:00 am
    Google hasn’t exactly made it easy for the local business marketer. Google Maps, Google Places for Business, Google+, Google+ Local, Google+ Business Pages – at this point not even Google seems to know how all of these platforms are supposed to benefit the local business community. Assuming Google even knows, they aren’t telling – at least not in any language the average person can comprehend. Introducing Google My Business. This is Google’s latest attempt to cut through the confusion with a one-stop platform for local business marketing that doesn’t require a degree in rocket…
  • How to Create the Best Buyer Persona for Your Marketing Campaign

    24 Jul 2014 | 7:00 am
    A persona refers to the identification and “tagging” of each of the different groups that comprise the best potential purchasers of your products or services. Identifying these sub-groups by name enables you to better see them as real people with real needs. Members of each group, or persona, share similar goals and behavior patterns; by identifying them, you can better tailor your marketing to reach out to them in a more personalized manner that is going to much more effective than taking the “one size fits all” advertising approach. Consider how two plumbers might approach their…
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    Nerds Do It Better

  • How To Attract An Audience To Your Business Blog

    Adam Lundquist
    30 Jul 2014 | 8:11 am
    How To Attract An Audience To Your Business Blog    Tell me if this sounds familiar: you had a great idea for a blog. You believed that if you produced incredible content, potential customers would come. They would read the blog, subscribe, and as long as your kept writing amazing content, your blog would thrive. I am guessing that if you are reading this, your experience was more similar to the majority of beginner business bloggers and it looked nothing like that. Instead, it probably looked more like this: you had this great idea for a blog, you wrote some great content, no one…
  • How Standup Comedy Makes You Better At Managing Social Media

    Adam Lundquist
    28 Jul 2014 | 7:59 am
    Don’t be the Carson Daily of social media. Digest some worthy standup comedy to make your content simply remarkable. Remember Carson Daily? Not the Total Request Live version from the 90’s, I’m talking about his short stint as a late show host in “Last Call with Carson Daily”. Of course you don’t, nobody truly remembers. It’s not because Carson was totally crappy, it’s that his message was 100% vanilla, and completely aimed for the middle. If your stomach is churning at the thought of YouTubeing some clips, just read the IMDB reviews to get a sense of what I’m talking…
  • How Often To Update Your Small Business Blog

    Adam Lundquist
    25 Jul 2014 | 8:55 am
    Writing a blog can be a real pain in the ass - there I said it. For all of my joy that I experience with writing, there are times where I just stare at the screen and try to will words to write themselves, and not surprisingly they never do. It seems only fair that if Neo can bend the spoon in The Matrix with his mind, then we should just as easily be able to will the words on-screen to write themselves. However, this is not the case (yet) and as such we still need to manually write the blogs. The short answer to how often to update your blog is - once a week to start. If you already blog…
  • How to Split Test In Four Easy Steps

    Adam Lundquist
    24 Jul 2014 | 6:45 am
    If you do not split test in digital marketing, you are wrong. At Nerds Do It Better we split test every single thing that we can. We split test ads, emails, landing pages, coffee selection at the office (just kidding, kind of), promotions and much more.  We know that it is not helpful to us, or to the client to guess or say “we think so”. Split testing holds us to scientific certainty and we like that.   What is split testing? Split testing (also called A/B testing) is a type of test that uses two different versions of a variable and runs them against each other at the same time…
  • For More Online Sales – Think Above The Fold

    Adam Lundquist
    23 Jul 2014 | 7:12 am
      What you will learn: The three key elements that you need to put in the most important part of your website You ever walk into a room and are not exactly sure what is going on? Is this room part of a store or does someone actually live here? There are no signs, seemingly merchandise is everywhere, and you are not sure exactly what is it going on. In that situation, you feel confused and your first thought is to get out of that room. That feeling where you want to flee in the physical world  is the same feeling that your website visitors get in the digital world if you do not…
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    Change the World Marketing

  • Increase conversion and engagement with images

    Ellen Finkelstein
    21 Jul 2014 | 9:47 am
    Kissmetrics is a blog about analytics, marketing, and testing. It’s a great place to go to get statistics about what works in marketing and what doesn’t. I speak a lot about the importance of images for business — images on your blog, in your presentations, on sales pages, and in social media. So I found this post, “7 Tips to Boost Your Site’s Conversion Rate Using Images” very interesting. The main point is that when you use images and graphics well, you can increase conversion and engagement. Here are the main points. 1. Emotions rule Emotions are powerful…
  • Why coaches have a coach

    Ellen Finkelstein
    14 Jul 2014 | 6:00 am
    A couple of months ago, I found a coach and hired him. His name is Paul B. Evans and I signed on for a lifetime deal of email coaching. I love the arrangement and I’m very impressed with Paul’s knowledge and support. It works for me because I can email him whenever I have a question and I get a helpful answer. For example, when I create a sales page, I ask him to review it and he gives me great ideas for improving the text and graphics. In my experience, most coaches have a coach — even the most experienced, successful ones earning 6 to 7 figures per year. They appreciate…
  • Why you need to do your SEO research — my big surprise!

    Ellen Finkelstein
    6 Jul 2014 | 1:06 pm
    Created at I have a client who is a landscaper. Obviously, his business is local. He paid some good money to have someone build a website for him but has gotten only 7 leads from it in the past year. He asked me to do a makeover and include SEO (search engine optimization). Besides the fact that the website looked overly busy and confusing, there was one BIG mistake. Most of the text was embedded in images! Why shouldn’t you embed text in images? Search engines search for text. They can’t read what’s inside an image.You can attach text…
  • An inspiring speaking story — from disses to raves

    Ellen Finkelstein
    6 Jul 2014 | 8:45 am
    Have you ever gotten really awful feedback from an audience or customer? Everyone has, but it can be really hard to take. Speakers are especially sensitive to negative feedback, but speaking is an important skill for online marketers, who often give webinars. And many entrepreneurs give live talks as well. How would you turn disses into raves? I recently met Shirley Gutkowski online and was so inspired by her story that I asked if I could interview her. I think you’ll be inspired, too — and learn a lot as well! Watch the 15-minute interview. (Note: Our online interview happened…
  • How to make easy money with a white label course

    Ellen Finkelstein
    30 Jun 2014 | 6:00 am
    To grow your business, you need to start teaching courses. There’s no doubt about it. A course lets you charge multiple people a fee and so you can make much more than you would training or coaching individuals. For example, you might be able to charge $100/hour for individualized coaching, but if you can find 10 people to pay you $27 for a course, you can earn $270. Because you can design a course however you want, you can make it more valuable and charge more. So instead of 1 session for $27, for example, you could offer 2 sessions for $47 and earn $470 from those same 10 people. You…
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  • People Hate Facebook More Than Commercial Airlines?

    Bill Baxter
    22 Jul 2014 | 1:46 pm
    If you doubt that headline, look no farther than this story in the USA Today. According to the story, social media companies are the fourth-lowest scoring with consumers after Internet service providers, subscription television companies, and airlines. The industry has a score of 71 on a 100 point scale. Facebook scored lower than the average social media company, coming in at a whopping 67 percent, up from “south of 0″ last time around (okay, seriously up from 59 percent). But that score was taken right before Facebook was outed for having tried manipulating its users’…
  • Google Updates Panda, Release It, and the World STILL Turns!

    Bill Baxter
    5 Jun 2014 | 9:13 pm
    Unless you’ve been living under a rock, you no doubt know that Google released another version of its infamous “Panda” search algorithm. The first time Panda was released, back in 2011, the sky fell and many SEO’s lost their minds. In fact, many are still–to this day–in rubber rooms wearing white jackets. They do a lot of mumbling. But I digress. So Google proceeded to inform its viewing public that it was releasing version 4.0 of Panda, back around May 20, 2014. It was to be about a 10-day rollout. Well, the shit hit the fan a few days before that, when…
  • Panda Revisited: How to Build Search-Friendly Content

    Bill Baxter
    4 Jun 2014 | 9:17 pm
    Panda schmanda! Stop messing around with tricking Google with schemes and tactics that may work today but assuredly will not work tomorrow. Here’s the skinny on building “Panda-proof” web sites. No joke. Here are some simple rules to avoid Panda penalties: Avoiding the Killer Panda Write good content that is original. It’s no longer good enough to copy somebody else’s content (remember, that’s called plagiarism) and call it your own. It may be good enough–once in a while–to curate other people’s content, give proper attribution, and add…
  • Google Goads Users to Use Encryption

    Bill Baxter
    3 Jun 2014 | 10:12 pm
    SAN FRANCISCO — As much as 50% of e-mail traffic sent from or to Gmail users isn’t really private, and Google thinks it should be. To nudge e-mail providers to make use of already existing encryption, Google on Tuesday published a page telling users which e-mail services support encryption and which do not, based on what it can see of e-mails sent by Gmail’s 425 million active users worldwide. This news is good yet appalling. We’ve had the technology to do this for years now, and all it takes is the flip of a switch. You see, it doesn’t matter whether Google encrypts…
  • Apple Pitch to Programmers Shows Rising Google Threat

    Bill Baxter
    2 Jun 2014 | 10:35 pm
    Apple Inc. (AAPL:US)’s pitch to developers at its annual conference yesterday shows how Chief Executive Officer Tim Cook is ramping up efforts to keep programmers from switching loyalties to Google Inc. and others. With Google trying to lure coders and designers to create more for its Android mobile software, Apple used its event to introduce new features to keep them in the fold. The iPhone maker showed improved methods for customers to find apps to download, a new programming language to create apps more quickly, and tools so the programs can work seamlessly together. Read more about it…
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    Dex Media » Blog Home

  • How to Build Brand Awareness for Your Business Online [Infographic]

    Danielle Celmer
    29 Jul 2014 | 6:30 am
    When it comes to marketing your business online, there are a lot of options to choose from. Naturally, you might be wondering where you should put your  efforts or what channels you should be choosing to see the best results, right? There is no easy answer to that, and honestly it varies from business to business. However the...continue reading … The post How to Build Brand Awareness for Your Business Online [Infographic] appeared first on Dex Media.
  • Want a New Business Website? Answer These Questions First.

    Jeff B. Copeland
    24 Jul 2014 | 1:12 pm
    Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of marching orders that boil down your business needs into concepts that can be translated into the words, pictures, buttons and boxes that make up a website. To write the brief, they’ll ask you a list of...continue reading … The post Want a New Business Website? Answer These Questions First. appeared first on Dex Media.
  • AdCenter Feature Catch-Up: Matching the Competition

    Jonathan Larkin
    23 Jul 2014 | 2:42 pm
    Bing recently made some announcements that bring their feature set a little closer to what Google offers. They’ve improved several areas, including tweaks to geographical targeting, bid suggestions, and keyword delivery statuses. These changes may seem minor, but they could have a big impact when it comes to optimizing your AdCenter campaigns. Geographical Targeting Until recently,...continue reading … The post AdCenter Feature Catch-Up: Matching the Competition appeared first on Dex Media.
  • Great Moments in Marketing Spam History

    Chris Irby
    22 Jul 2014 | 2:10 pm
    Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll drop a little nerd history on you. In 1937, Hormel unleashed its inexplicably popular canned meat onto the world at large. They proudly dubbed this product SPAM®, which was short for (depending on whom you ask)...continue reading … The post Great Moments in Marketing Spam History appeared first on Dex Media.
  • 5 Great Small Business Blogs and Their Secret to Success

    Marion Jacobson
    21 Jul 2014 | 4:19 pm
    Sometimes it’s easier to be inspired and get motivated when you see others succeeding at something you want to do. This is why we ask people who have lost weight how they did it. It’s why you want to know how one local business launches, catches fire and succeeds while another, similar business doesn’t. Rather than...continue reading … The post 5 Great Small Business Blogs and Their Secret to Success appeared first on Dex Media.
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    New Rise Digital

  • The Magic Of Content Marketing – An Interview With Joe Pulizzi

    Simon Dunant
    23 Jul 2014 | 2:30 am
    How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do this on a consistent basis. Joe Pulizzi Founder, Content Marketing Institute The Content Marketing Institute was founded by Joe Pulizzi, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they’ve done it in the past. New Rise Digital’s Simon Dunant asked Joe to explain to small business owners what content…
  • 3 Incredible Takeaways From The Content Marketing Show 2014

    Simon Dunant
    18 Jul 2014 | 3:34 am
    On the hottest day of the year when most people will be taking sickies and heading for the park, it’s a true testament to the quality of a conference when you attract over 1000 people into a central London venue for 8 hours solid. The Content Marketing Show run by Kelvin Newman and his team at Rough Agenda simply continues year by year to become the number one go to conference for content marketing professionals, and those interested in learning more about the discipline. At this year’s Content Marketing show, held on July 17th in the Institute of Education near Russell Square, …
  • The Power Of Social Business: How Gandys Started With The Story

    Simon Dunant
    9 Jul 2014 | 2:30 am
    Yesterday I spent an insightful evening at the London Evening Standard Business Connections summer event where the main speaker was Rob Forkan, who along with his brother Paul started their footwear brand Gandys after an incredible personal journey that involved the tragic loss of their parents in the 2004 sunami in Sri Lanka during a family holiday. Having survived with their two other younger siblings and finding their way couragously back to London they rebuilt their life from scratch, and built their business part time whilst Rob was working at a day job with online recruitment website…
  • Are You Connecting With The Right Social Media Influencers?

    Simon Dunant
    1 Jul 2014 | 2:30 am
    When you’re trying to build connections on social media, one of the most powerful ways of using the virality of a social medium is to leverage the networks of influencers. Reaching out and nurturing relationships with bloggers and individuals that already have a highly targeted and content hungry following can get your message communicated quicker and more cost efficiently than most ad campaigns if done in the right way. At last year’s BrightonSEO conference, the leading gathering of smart marketing minds in the country,  Sean Walsh, Head Of Social Media at Leeds digital agency…
  • Inspiring Your Audience With Content Marketing – Land Rover’s Can and Will Campaign

    Simon Dunant
    24 Jun 2014 | 2:48 am
    One of the most inspiring content marketing campaigns I’ve seen so far this summer is the Can and Will campaign from Land Rover. It’s a series of videos released on a regular basis about people who’ve shown courage, grit and determination to achieve something amazing, qualities that Land Rover have identified in the persona’s of their customers and have chosen as a focus to speak to. From the soldier in Afghanistan who fought to save his leg  after a roadside bomb blew him up, but lost his fight (then subsequently found a new life that took him to new heights) to the…
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    Search Laboratory » Blog

  • Contagious content: STEPPS and the Science of Shareability

    Daniel Yeo
    14 Jul 2014 | 5:00 am
    Luck and cats. According to Jonah Berger, marketing professor at the University of Pennsylvania, these are the two most popular misconceptions about why content goes viral. As the author of Contagious: Why Things Catch On, Jonah is an expert in social epidemics and the science of shareability. And that’s precisely what it is: a science. Unfortunately, there can never be an absolute guarantee of widespread exposure with any idea, no matter how great it might be. Content and PR campaigns do require that little bit of luck, of course, but it is by no means the only (or even the most…
  • This Week in Digital…

    Laura Clarke
    11 Jul 2014 | 2:49 am
    Emergency Phone and Internet Data Law to be Passed David Cameron is set to rush through emergency laws next week which will enable phone and internet companies to store data on their customers’ calls, texts and visits to websites. It is a reaction to regulations put in place by the European Court of Justice that will stop communications companies from holding data for police use for a year. The reason the law is being pushed through so quickly with all three main parties backing the change is because these companies will soon start deleting the data, which could be counter-productive for…
  • Goodbye Matt Cutts

    Henri Pearson
    9 Jul 2014 | 6:09 am
    Over the next few months you won’t be seeing much of Matt Cutts. In fact, until November-ish, you won’t actually be seeing any of Matt Cutts – he’s vowed not to respond or interact with any work e-mails. Not at all. That’s right, he’s going on leave for a while – a much deserved break. We wish Matt all the best in his time off and hope he has a great few months. That said, it can’t be ignored that for the SEO world this is big news. With his frequent videos and blog posts, Matt was the one that kept us all in the loop on Google’s movements, and gave us the juicy tips on…
  • Ecommerce & Search Engine Marketing in Italy

    Becky Grainger
    7 Jul 2014 | 3:14 am
    Despite being at the forefront of the fashion industry, Italy stands as being the last European country buying online. However that looks set to change, with an increase in smartphone usage alongside increases in mobile purchases, Italy is definitely one to watch. Distrust has previously set the ecommerce market back, with the desire to examine the product as well as concerns about payment and delivery. Building trust is the key to being successful and online influences such as reviews can have a dramatic impact. As with the majority of the European market Italy is dominated by Google and a…
  • This Week in Digital…

    Becky Grainger
    4 Jul 2014 | 2:11 am
    KLM Apologise for Meixco Tweet in World Cup Knockout Dutch airline KLM has apologised for sending out a tweet mocking Mexico after their loss to Netherlands in the World Cup. It wasn’t long after the 2-1 Netherlands’ triumph that KLM tweeted a picture of an airport departures sign alongside a man with a moustache and sombrero. The ‘Adios Amigos’ tweet went viral but was quickly deleted after Mexican actor Gael Garcia Bernal tweeted his anger to his over two million followers saying that he would never fly with KLM again. With Mexico being a daily destination for the airline they have…
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    Inbound Marketing Blog by inBoundio

  • Create Your Own Marketing Products — inBoundio PRO has just launched, with white labeling solution

    Pushkar Gaikwad
    14 Jul 2014 | 6:27 am
    Today’s the day!  We are launching inBoundioPRO,  a white labeling solution of inBoundio. With this  powerful new tool you can create your own marketing products and solutions. Host on your own domains. Customize the product to suit your needs and … Read the rest The post Create Your Own Marketing Products — inBoundio PRO has just launched, with white labeling solution appeared first on Inbound Marketing Blog by inBoundio.
  • How to do Drip Marketing with inBoundio Software

    Pushkar Gaikwad
    3 Jul 2014 | 3:50 am
    If you are an online marketer, you are familiar with email marketing tools. Unfortunately. most of the tools like Mailchimp, Getresponse and Constant Contact only provide email marketing rather than elements to cover the complete marketing cycle. This means that  … Read the rest The post How to do Drip Marketing with inBoundio Software appeared first on Inbound Marketing Blog by inBoundio.
  • inBoundio for Marketers launched with Autoresponder and Drip Marketing

    Pushkar Gaikwad
    2 Jul 2014 | 9:17 am
    If you are in a hurry, go to and start using inBoundio for marketers right now. If you want the background of why I build inBoundio for marketers and what features it has in detail, read this post. After … Read the rest The post inBoundio for Marketers launched with Autoresponder and Drip Marketing appeared first on Inbound Marketing Blog by inBoundio.
  • inBoundio Launches Affiliate Program – 20% Payout per Referral!

    Pushkar Gaikwad
    1 Jul 2014 | 6:27 am
    Affiliate marketers, we have an offer for you! InBoundio now is offering 20% referral commission for any paid user, over the lifetime of the customer. How Do You Start Using Our Affiliate Program?  Simple, just register with inBoundio and you … Read the rest The post inBoundio Launches Affiliate Program – 20% Payout per Referral! appeared first on Inbound Marketing Blog by inBoundio.
  • An Inbound Marketing WordPress Plugin to Create Landing Pages & Leads

    Pushkar Gaikwad
    30 Jun 2014 | 11:37 pm
    Yesterday we launched our inBoundio Chrome plugin. Today we are launching our WordPress plugin. (You can download the zip file from the home page url here.) It is still being reviewed by WordPress, and may take a week … Read the rest The post An Inbound Marketing WordPress Plugin to Create Landing Pages & Leads appeared first on Inbound Marketing Blog by inBoundio.
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  • 5 Tips for Networking – The Power of Being Present

    Kira Gandolfi
    9 Jul 2014 | 9:38 pm
    As it turns out, my best advice for professional networking reads similarly to a dating advice column. After all, in both cases you are working towards building a mutually beneficial relationship. Networking can be one of the most rewarding uses of your time, setting your business up for short term and long term success. Don’t […] The post 5 Tips for Networking – The Power of Being Present appeared first on .
  • 5 Digital Marketing Tips for Small Businesses

    Kira Gandolfi
    29 Jun 2014 | 5:19 pm
    Many small business owners know they need a digital marketing plan but don’t know where to begin. We hope the following 5 tips can help narrow down some areas to focus on. Before trying to jump in the deep end, take baby steps and only focus on one thing. The next 5 tips should help […] The post 5 Digital Marketing Tips for Small Businesses appeared first on .
  • Get Down With Your Social Self

    Kira Gandolfi
    31 Jul 2013 | 8:54 am
    Social media is a phenomenal way to promote your business and interact with existing or potential customers. The most important realization that you need to have about your profile pages is that they are your own little communities within your larger industry community. They are living, breathing hubs for communication. Although the aim of your […] The post Get Down With Your Social Self appeared first on .
  • Keep It Simple, Stupid: Web Design

    Kira Gandolfi
    17 Jul 2013 | 8:08 pm
    In the 1960’s the United States Navy came up with the KISS principle to remind their engineers that most systems work best when kept simple, and to avoid over complicating things when it comes to design. The KISS principle isn’t meant to be associated with stupidity, rather it applies to very intelligent systems that achieve […] The post Keep It Simple, Stupid: Web Design appeared first on .
  • Social Media The Honest Way

    Kira Gandolfi
    12 Jun 2013 | 9:30 am
    As small business owners we know that one of the “secrets” to online success is creating fresh, compelling content. Sitting down to write this post I feel like I want it to be a masterpiece, I want it to be everything that I know and everything that my reader wants to know. The blog of […] The post Social Media The Honest Way appeared first on .
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    Orlando Florida Digital Marketing Company and SEO | Advertising

  • As a Realtor, How Can I Achieve Quality SEO Without Breaking the Bank?

    Nicole Knox
    7 Jul 2014 | 12:00 am
    Now more than ever, homebuyers are turning to the Internet in their search for a new home. According to the National Association of Realtors, 92% of buyers use the Internet during their home search, whether to find homes or information regarding the home buying process. In spite of this, real estate agents still remain an integral part of the home buying process, 88% of buyers purchased through a real estate agent or broker. For real estate agents, this means an increasing need to achieve quality real estate SEO. This ensures that when homebuyers and sellers search for a real estate agent,…
  • How Pinterest Can Help Grow Your Business

    23 Jun 2014 | 1:01 am
    When Pinterest went live in 2010, online users were excited about a new social media site that was all about discovery. They could simply type in a category in the search bar to access thousands of images and ideas that you wouldn’t necessarily find in a magazine. While online enthusiasts found a new platform to discover, marketers and business owners were excited for an entirely different reason. Pinterest opened up a new door for businesses to reach potential customers and their target audience. Since this is an image-based platform, the largest opportunities were quickly found in…
  • 5 Ways to Combat Facebook’s New Algorithm as a Small Business

    Nicole Knox
    12 Jun 2014 | 1:01 am
    Facebook. The name of this social network alone produces mixed reactions among small business owners. It was once praised as one the best online marketing tools for small businesses. By posting one update, you had the potential of reaching at least 100 users even on a slow day. With the newest algorithm update, however, reaching both current and potential customers isn’t so simple anymore. What does the new algorithm change mean for your business? It means that the content you produce for your fans is unlikely to reach the majority of those who have liked your page. Facebook claims this new…
  • How to Create a Successful Email Campaign in Five Easy Steps

    Nicole Knox
    19 May 2014 | 6:55 am
    Before the age of smart phones, the only way you could check your email was to sit down at a computer. Today, however, most people check it by the minute and delete it just as quickly. As email marketing trends continue to rise, so do the chances of your email getting deleted with a simple swipe. To avoid wasting your time and marketing dollars, make sure that your email marketing campaign gets results with Chatter Buzz Media’s five easy tips to success. 1. Create an attention grabbing subject line Like most of your intended readers, the first thing you probably do in the morning is catch…
  • Using SEO to Develop your Ideal Student Body

    Shalyn Dever
    7 Apr 2014 | 1:38 am
    Is your higher education institution a household name, recognizable across the nation? Does its name alone draw throngs of students to its doors? Although name recognition is something every educational institution strives for, most students search for their potential school based on broader search terms. According to Think Education with Google Report , 83% of potential students begin their online search through a non-branded term. This means, the majority of the students who reach your institution’s website have done so by searching terms unrelated to its brand. Is your school’s website…
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  • Facebook: A Brief History

    JTE Staff
    20 Jul 2014 | 6:16 am
    Social media has come a long way from being simple instant messaging and chatting sites. It’s even gone much farther than just supporting simple games and friend requests, which was the basis of the medium of communication in the past. Now social media sites, like Facebook, have become a world of their own, being sustained [...]The post Facebook: A Brief History appeared first on .
  • Build Your Optimal Business: TIP #10 – Networking

    JTE Staff
    13 Jul 2014 | 9:10 pm
      Q: How and why should I be Networking?   A: Simply put… do you want your business to grow?   Walking into a coffee shop and striking up a conversation with a perfect stranger is not everyone’s “cup of tea” – no pun intended! With the countless channels of communication we have at our [...]The post Build Your Optimal Business: TIP #10 – Networking appeared first on .
  • Build Your Optimal Business: TIP #9 – Responsive Design

    JTE Staff
    6 Jul 2014 | 9:00 pm
      Q: Should a website be developed using a “Responsive Design”? A: Do you surf the web on a mobile device?   First off, what is “Responsive Design”? This type of website design automatically detects the screen size of the device the viewer is using and adjusts the site accordingly for the easiest possible navigation. [...]The post Build Your Optimal Business: TIP #9 – Responsive Design appeared first on .
  • Build Your Optimal Business: TIP #8 – Branding

    JTE Staff
    29 Jun 2014 | 9:00 pm
      Q: Why is it important to have a “brand” instead of just a “logo”? A: A brand is something that is carried throughout all marketing materials. Brand recognition!   It’s very rare that a true brand is built overnight. There are many stages of design and development that goes into just stage #1 (aka [...]The post Build Your Optimal Business: TIP #8 – Branding appeared first on .
  • Build Your Optimal Business: TIP #7 – Product / Service Details

    JTE Staff
    22 Jun 2014 | 9:00 pm
      Q: Have you ever visited a website and then left it, still unclear on what they offer? A: If yes, then they (the website) have fallen victim to the “designer blinders”!   We’re sure you’re asking right about now, “what in the world are these – ‘designer blinders”? Well, first you need to step [...]The post Build Your Optimal Business: TIP #7 – Product / Service Details appeared first on .
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    Latest Blogs

  • 3 Reasons Why Drupal Integrated Well With Other Tech

    28 Jul 2014 | 7:23 am
    Apart from having a friendly user interface, Drupal also serves as a front-end for many of the technologies, frameworks and APIs. Besides the numerous advantages Drupal has, it also allows developers to make use of other technologies outside of the Drupal platform: MuleSoft, Alfresco, Ruby on Rails, AngularJS, and Python are among the technologies that can easily be integrated with Drupal.
  • Meet the Team: Five Ws with David Liau

    28 Jul 2014 | 7:14 am
    Get to know David Liau, one of our developers and original Appnovators
  • Setup Drupal 8 RESTful Web Services in 3 Easy Steps

    23 Jul 2014 | 8:01 am
    In this quick tutorial, we will expose our Drupal 8 site content through a RESTful API.
  • Docker Containers Take On VM, Shipping on Google App Engine

    21 Jul 2014 | 8:49 am
    Docker is an open-source platform consisting of a portable, lightweight runtime engine and packaging tool that enables IT to quickly ship and run applications, unchanged, on developers' laptops--testing or production environments. As well described by Docker's founder and CEO, other than the obvious technical benefits, the real value of Docker is “getting people to agree on something”. In this post, I will provide some insight on why the fuss about Docker.
  • App Development Guide: First Look Into Ionic

    15 Jul 2014 | 8:38 am
    What is Ionic?Ionic is a powerful HTML5 native app development framework that helps build native-feeling mobile apps with web technologies like HTML, CSS
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  • Who Placed It Best? SurveyMonkey vs. SurveyGizmo

    Danielle Forget
    29 Jul 2014 | 8:00 am
    Online surveys are an incredibly efficient marketing tool. They help marketers learn more about their audience and gain real-time and immediate feedback about their products and services. Two of the most popular online survey software providers are SurveyMonkey and SurveyGizmo. Check out the ad strategy behind these two online survey platforms to see who placed it best … SurveyMonkey Prevalence Score: 5001 Top Ad: Adstrength Score: 38,370 pts. Top Traffic Source for this ad: Landing Page for this ad: (Note: Landing page is their homepage) Top Mobile Ad:…
  • Flirting With Ads: 3 Mobile Strategies Used In Dating Apps

    Lindsay Arnold
    28 Jul 2014 | 8:57 am
    Left, Right, Right, Left, Right. These are the motions that people have gotten used to since late 2012 when Tinder was released. For those not fully plugged into the online dating realm, Tinder is a location-based mobile dating app. It shows users others in their area, and interest is expressed based on what direction you swipe in. It won’t be long though before users will see more on the app than carefully angled profile pictures. InterActiveCorp (IAC), Tinder’s parent company, has announced that they will be introducing advertising into the app in order to monetize it. Seeing as…
  • Crushing The Pains Of Summer Campaigns

    Danielle Forget
    22 Jul 2014 | 7:17 am
    Summer is a very special season. With all it’s beautiful weather, vacation time, and patio excursions it’s certainly a season that many of us look forward to.  But it does have one big downfall…it’s tough on many businesses. With everyone out and about, there is a fair chance that buying your product is one of the last things on their mind. (Unless you have a great deal on patio sets, or pool chemicals.) During this summer slow down, many advertisers make the mistake of sitting back and thinking there is little that they can do. While sales may be slower than usual, summer…
  • Insights & Analysis: Women’s Apparel

    21 Jul 2014 | 7:08 am
    Skip the busy dressing rooms. Forget the parking lots. Why head to the mall when you can shop for all the latest trends from the comfort of your home? When online shopping was first introduced, many doubted that it would ever take off, especially with fashion.  Boy, were they wrong! This year in the US, apparel and accessories revenue from e-commerce is expected to reach $52 billion and it’s showing no signs of slowing down. By 2018 fashion e-commerce is expected to reach a staggering $86 billion! In our latest industry advertising report we took a look at today’s biggest women’s…
  • Shifting Screens: Nutrisystem

    Lindsay Arnold
    15 Jul 2014 | 7:45 am
    Any digital marketer knows that you always have to be ready for a change. A small one, a big one – any industry change must be efficiently adapted to for marketing success. However, sometimes it takes more than adaptation, sometimes an entire shift in practice is needed. And recently that shift has been for mobile marketing. In 2013, mobile marketing ad spend grew more than 100% (Mobile Marketing Watch), and now a year later, it’s increased another 85% (BDLive). It seems like it’s about time for us all to come to terms with the new mobile phenomenon. Yet despite the prevalence of…
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    RGR Marketing

  • 10 Tips for How to Consolidate Student Loans With Success

    Matty Byloos
    24 Jul 2014 | 1:00 am
    RGR Marketing HIgh Quality B2B Leads OnlineStudent Loan Consolidation Tips College loans are easy to take out, but often much harder to pay back. The application process may be relatively simple, but most of young students entering college have little concept of how difficult paying off large debts can be. When the time comes to graduate, that outstanding student loan debt begins to loom a bit larger for soon-to-be graduates, but most assume that repaying the money won’t pose a problem once they’ve secured steady employment with a salary that’s commensurate with their education. The…
  • Top 5 Mistakes to Avoid When You Buy Leads Online

    Matty Byloos
    22 Jul 2014 | 1:00 am
    RGR Marketing HIgh Quality B2B Leads OnlineWhat to Avoid When Purchasing Leads Online Purchasing leads online can be a very effective means of keeping your sales pipeline full of promising prospects. But unless those leads are handled in the correct manner, their return on investment can be dramatically diminished. And, if they’re purchased from the wrong source, they may not be any good to begin with. Here are some of the more common mistakes to avoid when purchasing leads online. Mistake #1: Dealing With the Wrong Lead Provider Not all leads are created equal, and that can have something…
  • Have You Considered Buying Aged Foreclosure Defense Leads?

    Matty Byloos
    18 Jul 2014 | 1:00 am
    RGR Marketing HIgh Quality B2B Leads OnlineInformation on Purchasing Aged Foreclosure Leads Fresh foreclosure leads can be an effective means of adding prospects to your pipeline, but aged foreclosure leads have their advantages, too. One might think that purchasing aged leads would be a poor investment, but the opposite is often the case. When you purchase fresh foreclosure leads, you’re typically in competition with a wide array of other businesses, much like yours. They’re likely trying to reach the very same prospects you’ve purchased access to via email, direct mail, and telephone.
  • How to Generate Mortgage Leads and Turn Them Into Money

    Matty Byloos
    15 Jul 2014 | 1:00 am
    RGR Marketing HIgh Quality B2B Leads OnlineIs Your Mortgage Lead Gen Process Optimized? Interest rates are low, and home values are rapidly recovering in many parts of the country. Many people are refinancing their home mortgages, and lots of first-time homebuyers are eager to qualify for homeownership. It’s the right time to be in the mortgage business – or at least it should be. For some mortgage businesses, it may still feel like the economy is in a major slump. If your inbox is empty, your phones aren’t ringing, and your mortgage business is struggling to fill its pipeline with…
  • How to Improve Conversions on Geo-Targeted Solar Leads

    Matty Byloos
    11 Jul 2014 | 1:00 am
    RGR Marketing HIgh Quality B2B Leads OnlineTips for Solar Installers Who Buy Solar Leads All over the world, the solar industry is heating up. It used to be that solar energy was only really effective in areas that got a lot of direct sunlight, but newer PV technologies have made solar a practical and effective solution, even in areas where overcast skies are a common sight, such as in the Pacific Northwest. The point is this: chances are excellent that wherever your solar business is located, there are plenty of interested parties in your area. Many local solar installers find that…
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  • 5 Things Twitter Taught Us About The Commonwealth Games

    Meg Shout
    29 Jul 2014 | 12:35 am
    The amount of times I’ve said to my Mum, “Yes Ma, I saw it on Twitter…” can’t actually be quantified. Twitter is more than a place for the globe to park their opinions, it can also be used to inform, update and educate those who follow trends. Last week saw the launch of the Glasgow 2014 Commonwealth Games. As citizens of the globe tuned in to watch the opening ceremony, Twitter was alight with tweets from Jamaica to South Africa. After the launch we had already learnt so much from Twitter about the Commonwealth Games. Here are 5 Tweets that taught us something that we…
  • Tweet, Like, Shop

    Mieneke Van der Merwe
    23 Jul 2014 | 1:40 am
    It’s no secret that social media is a must for marketing your brand. Yet as much as it is about building relationships with fans and customers, at the end of the day you want to see it benefit your business. Yes, I’m talking growth and profit increase. Customers making purchases on social platforms is the obvious solution. Here’s the good news for businesses: social media giants Facebook and Twitter are on board, both having announced advancements for ecommerce last week. Image Source: Facebook’s ‘Buy’ Button As of last week Thursday, Facebook has allowed…
  • Chat Wars: Twitter Takes on WhatsApp

    Katherine Verhoeven
    22 Jul 2014 | 1:54 am
    Twitter shifts into the market of mobile chat with their latest upgrade. Twitter is stepping up the competition with WhatsApp as it starts to improve its direct messaging tool to work as a chat application. This comes after the ever-popular WhatsApp was bought by Facebook earlier this year. As the social network ups the ante on their platform in an effort to attract more users, we’ll see if their attempt to break into an already saturated market will pay off. With a 140 character limit, Twitter’s DMs have had limited appeal to people looking for a way to chat privately as it didn’t…
  • Simple Social Mobile Marketing for Summer

    Katherine Verhoeven
    18 Jul 2014 | 5:24 am
    The summer holidays are finally here, the weather is heating up and the general public are leaving the safety of their offices, ditching their laptops at home, and venturing outside into the sunshine. But what does this mean for brands who have built their marketing around an integrated digital strategy? Luckily for digital natives, the truth is, even the most dedicated tanner will take a break between their Mimosas to have a sneaky check of their Twitter feed on their phone.  Keeping this in mind, summer may be the perfect time to embrace mobile and take a more social approach to marketing…
  • OnePlus: Disrupting The Mobile Market? – Case Study

    David Sanchez
    16 Jul 2014 | 8:32 am
    OnePlus: Disrupting the market? Chances are that you may not be familiar with OnePlus. At the end of the day, it’s not like they have been on TV lately, and they have certainly not appeared in the newspapers either. If you are a techno-geek like me however, and love those little gadgets called “mobile handsets”, the possibilities of you knowing what I’m talking about are much bigger, as they have definitely been in every mobile phone related e-zine and blog under the sun for a few months now. OnePlus is a Chinese mobile phone manufacturer founded in December 2013 by Pete Lau,…
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  • Product is the New Brand.

    Megan Brenig
    28 Jul 2014 | 9:37 am
    ‘Sell the brand,’ ‘breathe the brand,’ ‘bleed the brand,’ are all-too-common terms used in the marketing field. Recent trends are showing us that it might be time to start paying more attention to the products being sold. The early 2000s bred a ‘live for today’ mentality. Now, it seems consumers are remembering how to live for tomorrow. The relevance of quality and functionality in products is peaking, and consumers are not going to invest in a brand alone. They’re on the lookout for what the product has to offer. Technology and Online Competition The rise of technology and…
  • Trend Review: Internet Meets IRL

    Elise Gould
    25 Jul 2014 | 9:22 am
    Here at LaneTerralever we make it a point to keep an eye on emerging trends, and in recent months we’ve noticed a number of unique movements that point to an especially exciting market shift: The blend between the real and the digital. Sci-fi is now. And here’s what it means for your business. What we’ve seen… Wearable tech Watches that monitor your sleep patterns and exercise, necklaces that interact with a smartphone apps, and – of course – Google Glass. The wearable technology industry is still relatively new, and developers are busy exploring how it will function in…
  • Unbalanced: The Myth of Gender Equality We’ve Got a Long Way to Go

    Elise Gould
    21 Jul 2014 | 1:33 am
    Recently, there has been a steady stream of headlines declaring women ‘victorious’ in the battle of the sexes and the wage war. It wasn’t long ago that TIME magazine declared women “The Richer Sex” while a number of media outlets have trumpeted the coming of a “sheconomy,” in which women increasingly out-learn, out-earn, and eventually out-manage their male counterparts. But have women truly achieved equality—let alone superiority? Equality isn’t the standard I contend that the data actually points to a much more complicated picture. Not only does a wage gap still exist, but…
  • The Appropriate Way to Handle “Showrooming”

    Jessie Gould
    18 Jul 2014 | 6:30 am
    Showrooming is when a customer browses the shelves of a physical store to learn about or test a product, but will ultimately purchase the product elsewhere, usually online and for a better price. This poses a threat to brick-and-mortar stores, especially those that sell big-ticket items that can easily be found elsewhere, such as facial products, electronics, and car parts. I recently read an article about a shop in Australia that tried to combat the showrooming trend by instituting a $AUD5.00 (that’s about $5.25 in USD) “just looking” fee. Customers were charged at the door and only…
  • How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

    Megan Brenig
    14 Jul 2014 | 3:43 am
    “Social responsibility” is a common chant amongst protesters and activists, but what does it have to with your marketing strategy? And what does it mean to your consumer? Consumers are mindful of social responsibility but often are too busy to turn their beliefs into action. Thus, brands have stepped in to make a difference for them and are utilizing technology to get out their messages. With consumers increasingly looking for both corporately responsible and better-for-you options, businesses must step up to the plate and deliver or be surpassed by competitors who will. Check out these…
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    Wired Advisor eMarketing Blog

  • A Simple 3 Part Framework for Developing a Modern Digital Presence

    Stephanie Sammons
    24 Jul 2014 | 6:05 am
    In today’s wired world, if you want to be found and followed you need more than just a static website. Connection and conversation are taking place within social networks and increasingly on mobile devices. The driver of social engagement, lead generation, website traffic and referrals today is digital content. Whether it’s articles, videos, photos, presentations, and podcasts, it’s your digital content that can and will set you apart. If you want to continue to be relevant with your existing and prospective clients, you need to be everywhere online that matters. This will differ from…
  • 10 Costly Mistakes Advisors Make on Twitter

    Stephanie Sammons
    3 Jul 2014 | 6:57 am
    Stephanie’s Note:  This is a guest post from Carolyn McRae, Marketing Manager at  She gives some Twitter tips in this article that can help you position yourself as a proficient Twitter user and build your following. Perhaps you have set up a profile on Twitter and you are fairly active on this social network, but you mostly have tried to learn the ropes publicly. There are common mistakes that newer Twitter users make that can impede success in building a following and driving traffic to your website. How can you change your habits to make the most of your time and…
  • Wired Advisor Joins FinCon 2014 as Media Partner

    Stephanie Sammons
    30 Jun 2014 | 6:00 am
      Wired Advisor will be joining FinCon this year as a media partner. We will be onsite conducting podcast interviews and more, tapping the minds of financial professionals who are building successful, personal digital brands. The FinCon conference was founded by Philip Taylor, Editor-in-Chief of the popular financial blog PT Money. Why Financial Advisors Should Attend FinCon 2014 FinCon is THE conference where money and media meet, in case you weren’t aware! If you are in financial services and working to build and monetize your digital presence through blogging and social media,…
  • The Top 50 Financial Advisor Blogs and Bloggers

    Stephanie Sammons
    27 Jun 2014 | 7:07 am
    It’s exciting to finally see visibility rising for financial advisors who are engaged in blogging. Michael Kitces, publisher of the “Nerd’s Eye View” Blog has ranked the top 50 financial advisor blogs and bloggers. He’s also shared his ranking criteria. This is a dynamic list that will be updated monthly. The rankings were derived using Moz Analytics, a tool for measuring the value of a website or blog, with most of the weight on the metric of Moz Page Authority. This is absolutely the most credible way to determine the blog rankings in my opinion. Moz’s…
  • The Benefits of Going Niche Online

    Stephanie Sammons
    17 Jun 2014 | 8:05 am
    A version of this article first appeared at You’ve heard it time and time again, how critical it is to define your niche as a financial advisor and focus on a specific target market. This couldn’t be more true for positioning yourself for success online. Even larger brands or B2B companies that don’t specifically define their audience have a difficult time monetizing their websites and blogs. (see this post from Content Marketing Institute: If Your Content Marketing is for Everybody, it’s for Nobody) As a financial advisor, it’s no longer safe to be a…
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    AOM Services Online Marketing and Search Engine Optimization Training Blog

  • Cooking Spaghetti

    30 Jul 2014 | 12:29 am
  • Finding a Bad Link is like finding a needle in a Haystack

    9 Apr 2014 | 11:47 pm
    @mattcutts u are killing me, please turn down the pain on backlinks. 200 spam domains = blown off G. A day spent w links. needle->{haystack}— Online Marketing (@AOMServices) April 10, 2014 When it comes to the world of search, we here at AOM do in fact put all our search eggs in one Easter basket.   Does that make us crazy?  A little.  But it’s only because the one basket happens to have more of a market share than all the rest combined.  Just to be clear, we focus our efforts on obtaining traffic from the Google search engine using only the white hat methods…
  • Why should our business site be mobile friendly?

    7 Nov 2013 | 6:55 pm
    More often than not, when we are talking to business owners about mobile friendly sites they say “well our business site works on a mobile phone, isn’t that good enough?” Just because you can see your website on your phone does not mean it is mobile friendly. What mobile friendly actually means is that your website has a specified cascading style sheet (CSS) that serves a special mobile design of your website on mobile devices. This is most often noted by the size of the device. The mobile specified style sheet is also crawled differently and the search engine crawler bots look for this…
  • 3 Online Marketing Pain Points all Businesses Face and How to Overcome Them

    23 Oct 2013 | 1:54 pm
    “We need someone like you, but we cannot afford to staff someone like you. We also do not have the time or expertise to complete our online marketing projects to reach our goals. We will hire you to take on this online marketing project and all future online marketing projects.” 3 prospective clients said the exact same thing to me today. In 3 different successful meetings, each new client shared the same 3 pain points. In the 5 years I have been solely dedicated to the success of local and national businesses, these 3 pain points seem to be quite common. The most common pain points we…
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  • Infographics Creator Tool

    Adesh Saxena
    4 Jul 2014 | 7:32 am
    An information graphic (infographic) is a graph of a data set or collection of various information over one place. An infographic takes a huge amount of information in text or numerical type and then condenses it into a mixup of images and text, enabling audiences to easily understand the important data includes. Infographics look like they were easy to make are commonly anything but. Creating something lovely and quickly understandable in Photoshop is typically beyond the limits that time allows. Which is why it’s occasionally helpful to utilize a quick and dirty infographics device to…
  • High PR Forum Marketing List and benefit of Forum Postings

    Adesh Saxena
    20 Jun 2014 | 10:48 pm
    Forum Marketing is the good way to generate targeted traffic to your site for sharing and promoting your company. Forum Marketing is a good way to begin marketing as well as advertising since user discussion online forums are quick to register and need no money to be a member. Forum Submission is not just utilized for advertising purposes however also useful to draw the energetic traffic to a web site. Forums world is good platform to work with different peoples in your field. Benefits of Forum Postings: • Forum link building/Posting service is a SEO strategy which assists in…
  • Some Tips on Twitter Background Image

    Adesh Saxena
    14 Jun 2014 | 7:39 am
    Twitter is well-known as most popular social networking and micro blogging site. There are lots of benefits of using twitter website for your SEO projects. You can customize your twitter profile and background as well. The main benefit of customize Twitter background image is that , you can tell your followers about your business, work, projects, bio and so on. I am sure you have seen the background image of some popular Twitter User. You can also add your own as well as point your business identity to your followers. You can change Twitter background image in two ways – i) From Twitter…
  • What is No Follow and Do Follow Links ?

    Adesh Saxena
    28 Apr 2014 | 6:12 am
    “Nofollow” provides a way for web masters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.” Initially, the nofollow attribute appeared in the page-level meta tag, and tell Search engine not to follow (i.e., crawl) any outgoing links on the page. For example:. <a href=”” rel=”nofollow” >Hello Example </a> In general, Google does not pass PageRank or anchor text across these links and you will not get any backlink. Dofollow link is a sort of…
  • Facebook News Feed Update

    Adesh Saxena
    11 Apr 2014 | 4:52 am
    Facebook announced changes that will reduce the visibility of pandering posts and outright spam. This is big shock to Facebook page admins who are spamming and sharing lots of links on Facebook. Aim of Facebook is to connect the people each other and few people are misusing this feature. Actually they are forgetting the real meaning of Social Media. Facebook has set its targets on publishers of Pages  - “Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are…
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  • The Highest Converting Images to Use on Social Media Networks

    Jesse Aaron
    25 Jul 2014 | 1:59 pm
    You’ve done everything you can think of to boost your conversion rate via social media, or at least that’s what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures? I hate to be the one to bring you a reality check, but you know that super-attractive happy looking woman holding a toothbrush? That’s what sells, that’s what grabs the majority of the general public’s attention. Is this how you hold a toothbrush? DO WE REALLY GET THIS EXCITED TO…
  • 10 Songs to Increase Productivity and Help You Work

    Jesse Aaron
    17 Jul 2014 | 9:35 am
    Music is probably only second to coffee as the best tool available to get you to buckle down, stop procrastinating and finally get some work done. Thankfully the days of sitting in your cubicle and waiting for the radio to play a good song are long gone. There are now plenty of tools available to find the perfect music for what you’re doing. Music the influences moods and activities, such as being energetic and productive, are easily accessible. However, having nearly every recorded tune in the history of civilization at your fingertips can be a bit intimidating and might actually be a…
  • 10 Songs to Run Lift and Workout to

    Jesse Aaron
    8 Jul 2014 | 9:15 am
    The great part about going to the gym to work out nowadays is most of us have our favorite music right by our side. Even better, with apps like Pandora and Spotify, we can listen to workout playlists or choose the exact song we need to motivate us during that last lap around the track. When it comes to working out, everyone has their own preference as to what works best for them. Some people just listen to one genre, while others prefer a nice mix. Yet, whatever your preference, there’s a song for whatever workout activity you are about to dive into. Maybe your job involves manual labor…
  • How to Rank First Page on Google With Zero Link Building

    Jesse Aaron
    1 Jul 2014 | 12:55 pm
    This post will show you specifically how to rank on the first page without dirtying your hands in link building. We’re going to optimize pages the same way popular wikis like HowStuffWorks, Wikipedia, and About do. We’ll also see how a BuzzFeed/WhatCulture style article can rank first page just as easily. This is aimed at small sites and blogs but can be applied to larger sites as well. Rankings and organic traffic will take anywhere from 1-2 months to improve for smaller sites. Because we carry little authority, our content is going to carry most of our weight. By following…
  • 19 Ways to Increase Your Blog Subscribers

    Jesse Aaron
    24 Jun 2014 | 10:03 am
    You blog because you’re driven by something. You have an interest in a particular topic and you want to broadcast it. Based upon this interest, or level of expertise, you create meaningful content on a regular basis and devote countless hours into making your blog the best it can be. However, if there’s no one reading the content you create, you might be missing the mark. Worried? Don’t be, instead, check out these 19 ways to increase your blog subscribers. 1. Hold a Give-Away Exclusive for Subscribers (example 1) By creating an exclusive give-away, a small barrier to entry rises:…
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    Tamar SEO and Social Blog

  • The SocialGames continue – Commonwealth edition

    Henry Elliss
    24 Jul 2014 | 8:29 am
    As the Commonwealth Games kicks-off up in Glasgow today, the team at Tamar are once again taking a look at the social impact of the event, both on the sporting brands who surround the Games and the athletes themselves. Just like we did during London 2012, Sochi 2014 and last month’s World Cup, we’re going to be tracking how the buzz surrounding the events has an impact on the competitors – with our Twitter based SocialGames league table. Due to the enormous number of athletes taking part, we’ve decided to focus on the ‘Home Nations’ this time – with…
  • Google Analytics Data; Anytime, Anywhere

    Isobel Capelin
    18 Jul 2014 | 4:04 am
    Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able to access their Analytics data from their mobile device (in 39 languages too). With the mobile very quickly becoming the norm, it’s a surprise to many that it took Google so long to bring this app out Until now, the only way iOS users could access their Analytics data on mobile was to go to the mobile site or use a third-party app; not ideal. Now though, they can get all their Dashboard information…
  • Which players took home trophies in the Twitter World Cup?

    Henry Elliss
    15 Jul 2014 | 5:16 am
    As you may have seen over on our Twitter feed, we’ve spent the World Cup watching the players both on the pitch and on social media. Just like we did during the London 2012 Olympics, we’ve been tracking all the athletes on Twitter to see what changes they’ve seen in their social following. We do this for several reasons, not least of all because it’s interesting to see what events or actions really cause an athletes followers to grow. As we saw during London 2012, it isn’t just the successes. Additionally, what happens after the games/cup is just as intriguing.
  • Has the world got bored of the Tour de France?

    Henry Elliss
    8 Jul 2014 | 1:59 am
    Even the most ardent anti-sports people will be hard-pressed to disagree that 2014 is an impressive year for sports. With the World Cup, Winter Oympics and Commonwealth Games all making a massive impact on our senses, plus annual events like Wimbledon, the Marathon, boat race and more ensuring that almost every sporting fan is catered for. As you’ll know if you’ve been following us here at Tamar, we’re spending a lot of time analysing how this year of sport is playing out online. And so far, all signs seem to be positive. The Winter Olympics made a huge impact on Twitter in…
  • 11 Ways Search and Social Make the Ultimate Power Couple

    Isobel Capelin
    7 Jul 2014 | 3:11 am
    The Marriage Between Social Media and Search You’d be surprised to know that it wasn’t until relatively recently that brands stopped seeing organic search and social media as completely independent of one another. Despite the change in attitudes, many marketers are still quite clueless about how both channels can work together. Social media may be an ever evolving organism that is unpredictable even to the top industry leaders, but it’s not going anywhere and those who don’t learn how to leverage it properly are already at a distinct disadvantage. In case you’re still unconvinced,…
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    ROI Factor Blog

  • A Development Dilemma: Mobile App or Mobile Website?

    Austin Paley
    29 Jul 2014 | 8:30 am
    When trying to decide if your business needs a mobile app or a mobile website there are a lot of different aspects of each that you need to think about before you invest. From cost, to speed, to accessibility, mobile apps and mobile websites are extremely different and provide advantages depending on what your business needs from its presence on mobile devices. Basic Principles When it comes to the decision between a responsive website or a mobile app, the first and most obvious question to ask is whether or not you want your content to be accessible through mobile browsers. If the answer is…
  • Pay-Per-Click Fundamentals: How to Learn PPC

    Dan Morosi
    24 Jul 2014 | 10:45 am
    How to Learn PPC Learning how to use Google AdWords to do Pay-Per-Click marketing can be an extremely difficult proposition. Particularly if you aren't actively working for an agency or on an internal team of a business that is already using AdWords, there aren't many opportunities to learn from others and get hands on experience. A Reddit user wanted to know the best way to work around this issue, asking: "How do you get started with Google AdWords and master the platform so that you are sure to create optimized campaigns that put your money to good use?" Surprisingly, there are a lot of…
  • How to CRO and Look Good in The Process

    Brian Pitre
    22 Jul 2014 | 11:00 am
    I was performing conversion rate optimization tests before I even knew what they were. Fresh out of college, I found myself mercilessly pounding the pavement in a quest for my first job. I went on dozens of interviews those first couple of months out of undergrad, all with conversion rates of less than zero. Wanting success and finding none, I quickly started tweaking aspects of my interview experience to see if any of the changes netted a beneficial impact. Blue tie over red? Open suit jacket versus buttoned? Hair slicked back or parted? While I never actually wore a tank top and a baseball…
  • How to Create Great Landing Pages That Convert

    Dan Morosi
    17 Jul 2014 | 9:55 am
    How to Create Landing Pages That Convert Building an effective landing page that features a form users need to fill out can help any online business skyrocket the amount of business they are able to generate. This makes it one of the most important parts of any website that is looking to create new leads and business from its website's users. Understanding what goes into a great landing page where users convert can help your business take a good online presence and make it even better by focusing on improving just a single page. Take the above form - before it was redesigned it barely got any…
  • Writing Effective Emails: What I Learned In The Newsroom

    Michelle Martin
    15 Jul 2014 | 10:30 am
    As I ambled through the double doors of my college newsroom for the first time, bespectacled and full of misplaced enthusiasm, I considered it to be the first in a long line of inevitable professional victories. Surely this is where the path to a Pulitzer began - in a work space half the size of a milk carton, fact-checking a few hundred words about a space heater that caught fire in a liquor store. The afternoon of my second day, my editor poked her head up over the sea of cubicle walls and, like a weather siren alerting a surrounding town to an impending tornado, squawked down at me: "Hey,…
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    The Internet Marketing Blog of Jon Leuty For Making Money Online

  • A Gratitude Video

    30 Jul 2014 | 4:26 am
    Gratitude by Louie Schwartz This magnificent video is one of my favorites and one of the most shared videos I’ve ever posted. It’s a great reminder of how to live every day coming from the right place. Watch it Below: Gratitude is VERY powerful in attracting your desires. Used in the RIGHT WAY (More details in THIS BLOG POST) It can mean THE difference to you attracting what you want. You can be using ALL of the Law of Attraction Secrets, but if you are NOT living a grateful life EVERY day, ALL of your efforts will be in vain All the best -Jon P.S. After you watch, please share…
  • How to Get 3 Times More Sales With Less Leads

    28 Jul 2014 | 3:22 am
    How to Get 3 Times More Sales With Less Leads Ever wondered How to………………. Create a Better Relationship With Your Email List? Close Tons of Sales (without  EVER using the phone)? Get Paid Traffic Leads to Fall in Love With You? Simply Enter your details below and watch this FREE Prosperity Team Training (Usually Reserved for Team Members only) To Find Out!   Name: Email: We respect your email privacy PS. These Prosperity training’s are significantly better than the information others are charging thousands of dollars for & we give it to you…
  • A Simple 3 Step Process to be Happy NOW!

    25 Jul 2014 | 4:29 pm
    A Simple 3 Step Process to be Happy NOW! Do you realize that if you are waiting for your circumstances to change before you allow yourself to be happy, you may NEVER reach that point in your life. You see, almost everyone of us have preconceived ideas of exactly what we think will make us happy, and we simply REFUSE TO allow ourselves any sort of happiness UNTIL we achieve them. But the problem with this attitude is that even when specific things (that we want) actually DO happen in our lives, we end up being rarely satisfied with them! So instead, we shift our focus to something we perceive…
  • How to Become Your Own Boss in 4 Simple Steps

    23 Jul 2014 | 1:33 am
    How to Become Your Own Boss in 4 Simple Steps Hey Jon Leuty here again with another quick informational blog post. In today’s blog post I would like to give you a simple 4 step process you can begin using immediately to help you along the way to become your own boss. So, if you are dreaming of becoming an entrepreneur, if this has been a goal in your life for many years and you just don’t know how to get started? Then read on as I discuss with you just how YOU can begin to make it your reality. The latest reports from Fox Business, says business start-ups are at an all-time low,…
  • 3 Simple Tips To Help You Manifest Money Into Your Life

    21 Jul 2014 | 4:20 am
    3 Simple Tips To Help You Manifest Money Into Your Life Hey Jon Leuty here with some more information and tips to show you How to Manifest Money into your life. Use these 3 tips TODAY and watch how you instantly begin to attract more wealth and abundance into your life. Tip No 1. Start Each Day With an Attitude of Gratitude. What you focus on comes into your life. So if you choose to focus on lack & scarcity. that is what you will be attracting to you. Conversely, if you focus on looking for the things to be grateful for throughout your day, then guess what? THIS is what you will attract…
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    Marco Moeschter

  • Help! I got robbed!

    Marco Moeschter
    21 Jul 2014 | 8:00 am
    Help! I got robbed!   I went with a few friends to the Baltic Sea this weekend to have something like a mini vacation.We do this every year 1-2 times for the last 16 years and it is always fantastic to catch up with mates and to enjoy the weather and sea. We don’t rent something we just sleep on the beach to have the full nature feeling (and a few beers of course ). What can I say I just love it. But this time we had a bad awaking after the last night because we noticed that somebody had been in our little camp to steal our wallets and phones. Sh…t!!! I had something like good luck…
  • Helpful video marketing tool for more views, less time

    Marco Moeschter
    18 Jul 2014 | 6:33 am
    Helpful video marketing tool for more views, less time     Video Marketing is one of the tools I use most in my business. I explained to you already in other videos and blog post why I think everybody should use video to move his business forward. Now in this video I going to show you a cool little tool which makes it quite easy to spy on your competitions videos. You see all the keywords they are trying to rank for plus all the most useful stats. This will bring you an enormous advantage which you can use to boost your own videos. Watch the video and I’ll show you the free…
  • What’s working for me right now!

    Marco Moeschter
    16 Jul 2014 | 6:49 am
    What’s working for me right now!   Do you want to know what is working for me right now? I see a lot of people chasing all the time the newest and best method, product or traffic source. The think everything will change if they find the one thing what’s working. Let me tell you one thing! You don’t need the newest method because there are already so much methods which are proven and working. Those methods worked in the past and they still will work the next couple years.   Watch the video where I going to show you what’s working for me right now and every day.  …
  • Don’t let it slip and stop self sabotaging for better results!

    Marco Moeschter
    14 Jul 2014 | 2:28 pm
    Don’t let it slip and stop self sabotaging for better results!     In this video I going over: - Winning the world cup 2014 (yessssss) - letting your business slip - how people self-sabotaging their-self - what you can do to stop self sabotage   Marco Moeschter   Connect with me on Facebook The post Don’t let it slip and stop self sabotaging for better results! appeared first on Marco Moeschter.
  • Stop getting overwhelmed today! It’s easier than you think

    Marco Moeschter
    11 Jul 2014 | 8:38 am
    Stop getting overwhelmed today! It’s easier than you think       In this video I going to show you: - how you can recognize when you getting overwhelmed - why you not know where to start - what you can do about being overwhelmed   Marco Moeschter     The post Stop getting overwhelmed today! It’s easier than you think appeared first on Marco Moeschter.
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  • Bye-bye Windows Live Writer, Hello WordPress Editor! After 7 Years…

    Mahesh Mohan
    28 Jul 2014 | 12:35 pm
    I’m a huge fan of Windows Live Writer and it  has been my favorite blog publishing tool since 2007. In fact, all my blog posts over the past 7 years on this blog were written using Windows Live Writer except this one. This is the first ever blog post of mine written by using ONLY default WordPress Visual/Text Editor. The user interface of Windows Live Writer is the primary reason I (and probably everyone else) loved it. Why? Because it’s literally a What You See Is What You Get (WYSIWYG) editor. When we add our WordPress (or account to Live Writer it will analyze…
  • 13 Digital Media Resources That You Don’t Want To Miss [July 18, 2014]

    Mahesh Mohan
    18 Jul 2014 | 12:59 am
    Minteresting Friday is a digital media mashup by Minterest that compiles the finest Blogging, Internet Marketing, Social Media, Tech, and Web 2.0 resources that you don’t want to miss. My Picks – #Freelance Why I Hate Copyblogger @ Copyblogger RSS Zero @ Six Revisions 11 Lessons Learned From Visiting 11 Countries In 11 Months @ Leaving Work Behind Blogging – #Tips The Biggest Myth In Blogging: Why Content Is Not King @ Blog Tyrant Here’s a Simple Strategy To Seduce Readers And Win Clients @ Copyblogger Internet Marketing – #Content #SEO 17 Insanely Actionable List…
  • The Internet Marketing Handbook – 101+ Resources, Tips, Guides & Tools

    Mahesh Mohan
    18 Jul 2014 | 12:00 am
    Internet marketing is huge and it’s getting bigger. If you’re looking for internet marketing resources then you may be confused about where to start since you’ll come across a lot of jargons and terms. So here are over 101 resources that you will ever need as an internet marketer. It’s your starting point so I’m sure that you can take it forward from here. 101+ Internet Marketing Resources, Tips, Guides & Tools I’ve organized the resources into the following categories: Content Marketing, Search Engine Marketing, Social Media Marketing, Email Marketing,…
  • 15 Blogs You Should Really Read If You Are A Freelance Writer

    Mahesh Mohan
    15 Jul 2014 | 10:50 am
    I love reading blogs that offers tips for freelancers (especially freelance writers). Primarily because these blogs publish awesome content on productivity, writing tips, and marketing tips too. So many interesting blog posts are there on these blogs, which might interest you as a writer or even as a marketer. Do you want to become a better writer? Then start reading a lot. I mean a lot. 15 (+ Bonus 5) Must-Read Blogs For Freelance Writers In this post, I have decided to feature some of the blogs that I care to read any time. These blogs lets ideas to flow. Infact, there is never a dull…
  • 13 Digital Media Resources That You Don’t Want To Miss [July 4, 2014]

    Mahesh Mohan
    4 Jul 2014 | 10:12 am
    Minteresting Friday is a digital media mashup by Minterest that compiles the finest Blogging, Internet Marketing, Social Media, Tech, and Web 2.0 resources that you don’t want to miss. My Picks – #Inspiration #Lifehacks Do Your Own Thing: The Battle of Internal vs External Motivation @ 99U Thirty Things I’ve Learned @ Medium 22 Powerful Productivity Hacks For Small Businesses @ SurePayroll Blogging – #Tips How To Be In The Top 5% Of Bloggers: New Research Results @ Copyblogger Five Awesome Benefits Of Blogging for Business @ Canva Internet Marketing – #Affiliate…
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    Online Free Tools

  • 7 Free Online Proofreading Tools That Are the Best

    Irfan Saleem
    27 Jul 2014 | 11:59 am
    Whether you are writing a blog article, social media post or a book, it is extremely important to edit and proofread your writing to make sure that there aren't any mistakes before publishing. Mistakes in your writing will make you look clueless or careless and will only help to leave a bad impression of you, which isn’t good for your professional image. Fortunately, there are a plethora of free
  • 6 Type of Online Jobs College Students Can Do Easily

    Irfan Saleem
    21 Jul 2014 | 10:46 am
    The world is literally facing a economical crises and everyone is the victim of it, even the rich aren't spared, middle class rest aside. Everyone dream that they'll get a good degree and land on their dream job and live happily ever after but wait, to get that degree, you have to go through college and pay hefty fees. Not everyone can afford such fee, thus they leave education and get hired
  • 5 Free Online Punctuation Checker Tools That Are Best

    Irfan Saleem
    20 Jul 2014 | 11:40 am
    Online world is filled with text of all sort, they're tutorials, guides, experiments of any sort and what not. So if it's text what fills the internet then it should be perfect and without any typos, grammar mistakes or punctuation error. Although this is something we can do manually but grammar is a little complicated than that and no matter how cautious we are at the time of writing, something
  • 13 Online Marketing Tools Every Internet Entrepreneur Should be Using

    Irfan Saleem
    19 Jul 2014 | 12:08 pm
    Entrepreneurs all around the world are increasing at a surprising speed. Everyday, ton of startups are being emerged with the promise to make things better for us. An entrepreneur is basically a one man army and without the right tools in their toolkit, they just can't match the productivity which they're hoping to reach in order to achieve their goals. Previously we've shared list of 30 SEO
  • 12 Must Try Free Online Graphic Design Tools

    Kamran Khan
    19 Jul 2014 | 9:02 am
    Online infographic marketing is now leading to become the best way to publish content in a way that it can be easily absorbed by the viewers and readily accepted. There are many free online tools available for artists and designers, which can help in creating some amazing looking infographics. StatPlanet for maps and graphs StatPlanet is an application that is available free of cost for
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  • Never Quit – Inspirational Video

    Robb Corbett
    28 Jul 2014 | 3:57 pm
    <= share over there (thanks). Never Quit - Inspirational Video Below is a very cool and powerful inspirational video I came across today.  Love these type of videos, they keep me fired up, focused and determined to never quit on my goals and dreams. Personal development material like this blog and inspirational video's like the one below are in my opinion a crucial part of the process for anyone to become a success. Life will get you down from time to time, that is just the... Read more
  • Daily Motivator – You Must Create Your Own Opportunities

    Robb Corbett
    28 Jul 2014 | 2:44 pm
    <= share over there (thanks). Daily Motivator - You Must Create Your Own Opportunities Your destiny is not just going to happen. There is no magic force in the universe that is going to serve you all you want on a silver platter. Your destiny is a matter of the choices you make and the actions you take. Becoming a success is not something you sit back with your feet up waiting for. The right opportunity or the perfect time is never going to arrive. Success is something you... Read more
  • Secret to Success – Burn Your Boats

    Robb Corbett
    22 Jul 2014 | 4:33 am
    <= share over there (thanks). Secret to Success - Burn Your Boats One of the Secrets to Success at anything in life is to get rid of any potential escape routes you might try to take when the going gets rough. If you have a back up plan or a plan B it is too easy to bail out of your plan A (what you really want) when you are hit with challenges or difficulties. To prevent yourself from taking the easy road and quitting you need to find ways to make continuing on with your plan A... Read more
  • 4 Tips To Be Happy Now

    Robb Corbett
    17 Jul 2014 | 4:23 am
    <= share over there (thanks). 4 Tips To Be Happy Now How many times have we heard wealthy successful people tell us that "money does NOT bring Happiness"? How many stars have committed suicide or overdosed when in our minds they have everything, are on top of the world and as a result we think they should be oh so happy? Most of us have this preconceived idea of what being happy is, we have it in our mind that if we only had this that or the next thing then we would be happy. And... Read more
  • Daily Motivator – Action is The Secret to Conquering Your Fear

    Robb Corbett
    16 Jul 2014 | 2:00 pm
    <= share over there (thanks). Daily Motivator - Action is The Secret to Conquering Your Fear Stop being afraid of taking the step that needs to be taken to realize the success you want in your life.  In order to conquer your fear you must get into action. Procrastination, waiting for a better time, postponing your plans will only intensify the fear you already have. Action gives you motivation and courage... action gets your mind focused on what needs to be done instead of... Read more
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    Get Latest Update and Information on SEO

  • Important things and FAQs About SEO

    22 Jul 2014 | 11:30 pm
    What is Search Engine Optimization? Search engines made their way into the internet technology in the middle of 1990s. Once a search query is typed in the search box of the browser, search engines swiftly crawl through the websites in their database and index them instantly based on the keywords in their content to be displayed in the search results. The more the number of keywords in the content of sites, the higher were their rankings in the search results. At some point, someone discovered that some changes carried out in the pages will get them ranked high. SEO refers to the set of…
  • Facebook’s Open Graph Apps Advantages for Marketers

    2 Jul 2014 | 8:33 am
    The first batch of Facebook’s open graph apps feature about 60 apps offered by vendors including Pinterest, LivingSocial, UrbanSpoon, TripAdvisor, and Runkeeper. These are invaluable tools for developers to evolve highly innovative apps to enable people add up anything they like to their timelines. Application stories will be displayed in three places in the users’ Timeline. At the end of every section of Timeline, Facebook displays the summaries of the entire gamut of the user’s app activity done in a given month. With all the fanfare sported by the developers and users, the…
  • Facebook’s Global Pages Can Ease Your Brand’s International Facebook Presence

    26 Jun 2014 | 5:44 pm
    If your business targets international customers, then you would have surely tried out multiple social media accounts on every social network you would have come across. This could have a painful experience, but the recently launched Facebook’s Global Pages can significantly offer a better and personalized experience for brands and their customers worldwide. Usually, brands targeting universal customers follow any one of the two approaches: maintaining a general but widely targeted Facebook page or maintaining multiple facebook pages for different segments of the international market.
  • How to Identify Splog Blog Links While Pruning

    22 Jun 2014 | 3:25 am
    Increasing numbers of sites are affected by Penguin or Google Link penalties. Such sites require pruning of links that belong to Spam blog or “splog” type. Some of these splog blogs might apparently look alright during the first sight. However, you need to beware them. There are some easy ways to identify splog blogs. The first thing you need to notice in approaching splog blogs is this. While attempting link pruning on a site that has been affected by a Penguin update, you need to be really aggressive. For instance, the fact that you have some hesitation regarding how a link or…
  • Google+ Advantages for Marketers

    16 Jun 2014 | 10:50 pm
    Since its much fancied launch, Google+ has pulled in about 540 million active users per month and has now been ranked the second highest popular social media network on the internet. There is a sure advantage of making this platform a part of marketing strategy since this can significantly impact on search and the range of other Google products. Search Engine Marketing has become one of the principal keys to increase the visibility of businesses which is achieved through techniques including search engine optimization, increasing the organic ranking, and pay-per click promotions for a set of…
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    Your Forum Blog

  • Forum Customer Service: Do you have what it takes?

    17 Jul 2014 | 10:10 am
    Forum customer service is just as important as customer service for a product or service at a business. Sure, most forum members are not going to be paying for anything but they are still customers of your community which is often seen as a business. Forum customer service is an important component to running a successful message forum community. Have you ever considered the forum customer service on your community, before? In this article, I will be giving a few tips on how to increase the value and success of your forum customer service tactics.     Create a Board for Forum…
  • Forum Software Developments to Know About in 2014

    15 Jul 2014 | 10:37 am
    Forum software developments are great new for forum owners because it lets us know about how our chosen forum software providers are making the software better for us. However, sometimes it is quite difficult to learn about new forum software developments because there are so much forum software providers out there and it can become overwhelming for us simpleton forum owners. So I wanted to create this list for you all to show you the new forum software developments that you should know about in 2014. I hope you enjoy this list!     IPB Forum Software Developments Invision Power…
  • 5 Tactics to Keeping Your Forum Moderators Active on Your Forum

    3 Jul 2014 | 2:40 pm
    Forum moderators are sometimes just as important as forum members when it comes to keeping your forum active and full of new content. Forum moderators are obviously duty with enforcing the forum rules, banning spammers, dealing with problem members and giving support to members when they request it. However, that isn’t their only duties on a message forum and many forum owner fail to realize this. Forum moderators are leaders of your online community and remember what they say about leaders? Follow the leader! Your followers (the forum members) will often follow your leaders (the forum…
  • Online Community Network: Earning Income with Multiple Message Forums

    1 Jul 2014 | 2:52 pm
    An Online Community Network might be what you need to start earning real income with your message forum administration activities. An online community network is basically a network or group of message forums that belong to a parent or are run by the same entity. Examples of successful online community network type sites include Internet Brands, Crowd Gather and Kruzzen. I own Kruzzen so I had to throw that in for some self-promotion of course. An online community network can be very hard work so be sure that you thoroughly research it before actually starting one. In this article, I will be…
  • Forum Hosting Requirements: What You Need to Start a Forum!

    18 Jun 2014 | 10:25 am
    Forum hosting requirements should be observed before you start a message forum. It is important that the proper forum hosting requirements are made in order to gain maximum success with your message forum. As your forum gets bigger and more active, the forum hosting requirements could increase and you may need to even spend more money in the process. But I wanted to write this article so that you can get a basic understand of how forum hosting requirements are used and what type of hosting environments you should go with for your own online community.   What you determined what forum…
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  • Top 18 Reasons Why SEO Is Essential for Wealthy Affiliate Marketing

    Swapan Chandra Sutradhar
    3 Jul 2014 | 10:50 am
    Affiliate Marketing simply earns commissions delivering real customers to the affiliate links on the merchant’s site. A wealthy affiliate marketing strategy never compromises with the missing of any bigger chances for traffic that leads huge earn. Organic search is the biggest source of affiliate traffic! How much adequately is your affiliate marketing actually running for your commission helping out selling merchants’ products and services within a unique atmosphere of the useful information for the potential customers, is mostly depends upon how much efficiently and densely you do…
  • The Key Techniques How to Write A Best Affiliate Article

    Swapan Chandra Sutradhar
    16 Jun 2014 | 10:36 am
    This is actually an outline, a clear sketch of the ways that how to create a trustworthy affiliate article little differently and innovatively within the comprehensive area of the product in an affiliate business. Think the write-up pretty simple, informative and useful. It’s because, how to leverage in you’re striving to secure a concrete way to generate successful best affiliate article. Although, simultaneously, writing a profitable and sustainable article for Search Engines as well as human visitors are strategically little difficult, but not impossible. So, let us march on simply…
  • The Key Techniques How to Select A Blog Topic

    Swapan Chandra Sutradhar
    11 May 2014 | 5:35 am
    Your long walk on blogging starts with a right niche selection is a hardest part of your blog plan to be set out for blogging success. As we say- well begin is half done; yes, this is that, the progress of a blog goes much more ahead through a significant topic selection, but the job is little difficult. Because, no puzzle, no confusion, no fallacy or even no wrong could be allowed in a topic selection, and should be methodological enough in the key techniques in  terms of reaching at a right topic decision. Most perhaps, you know why you should start a blog, and that’s why you are here to…
  • Top 12 Key Techniques How to Perform Effective Email Marketing

    Swapan Chandra Sutradhar
    10 Apr 2014 | 9:44 pm
    There are many causes could be defined on poor email marketing such as misleading email, irrelevant email, exploitive email or wrongly targeted email. This type of haphazard emailing practice used to vex to the recipient, harms your company branding, wastes your time-money-efforts and kill your business chances. You might know why you go with the email marketing campaign for your ROI, but how could be maximizing your return is obviously a challenge. It’s pretty possible to reshape your ROI fixing the issues who are evil or missing in the campaign. Now, you are here to pick the…
  • Top 25 Mistakes You Should Avoid with Right SEO Key Techniques

    Swapan Chandra Sutradhar
    30 Mar 2014 | 1:30 pm
    The Right SEO always goes with the time of Search Engines’ dates and updates, and grows with the natural adequate usage of search engine friendly techniques for your dynamic, flexible and responsive business outcome. You might have checked out your business website and worried with the penalized or stagnated or downward ranking. You may be trying to find out the right SEO key techniques to fix issues – but not finding the ways. So, after a long striving following the guidelines of the respective search engines, eventually, you have decided to hire a consultant.  It’s a…
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    Digital Information World

  • 10 Best Practices for Pinterest Mobile Marketing - #infographic

    29 Jul 2014 | 11:55 pm
    Since the release of the Pinterest mobile app, use of the social network on mobile devices has skyrocketed in comparison with the web version and continues to grow. Pinterest is now one of the top contributors of traffic for bloggers and brands and much of this is thanks to Pinterest mobile. A recent study shows that 75 percent of all daily Pinterest traffic comes from mobile devices while nearly 50 percent of all social sharing on iPads is from Pinterest. So how can you increase the likelihood that your pins get shared and clicked-through on the mobile app?Here's a handy infographic…
  • Social Media Quick Tips: Creating Sequenced Ad Campaigns on Facebook

    29 Jul 2014 | 10:00 pm
    Did you know that Facebook's sequenced ads received 87 percent more views-throughs and 56 percent more email subscriptions compared to sustained call-to-action campaigns."While producing a successful Facebook drip campaign requires notable time, creative input and strategic planning, the payoff can be worth it."New to the concept? This graphic from Flightpath visualizing 5 rules for creating a successful sequenced ad campaign on Facebook!1. Know your customer profile: 2. Hone your message and be consistent: 3. Produce high-quality content 4. Make conversion count  5. Plan…
  • A Breakdown Of The 40 Minutes A Day The Average User Spends On Facebook - #infographic

    28 Jul 2014 | 4:51 am
    According to a new study from Facebook, an average user spends 40 minutes on Facebook on a daily basis.And this comic/chart from JoyofTech visualizes what exactly we do in those forty minutes.The graphic shows that much of our time is spent trying to adjust our privacy settings and deciding whether or not "Liking" a sad or tragic post is the appropriate thing to do.From trying to avoid the ads that appear in our news feed to typing out posts or replies (but then deleting them), this is how we spend our time on world's largest social network.Do you think (sometimes) we waste too much of…
  • How to Optimize Your Blog for Content Distribution - #infographic

    27 Jul 2014 | 10:40 pm
    Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't. So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.Similarly. including images…
  • The Terms, Laws, and Ethics for Using Copyrighted Images on Social Media - #infographic

    26 Jul 2014 | 10:24 pm
    Thevisualcommunicationguy created an infographic that sheds some light on what you can and can't do with online images.For example: Can you share a picture that you found on social media or a website (or in Google image search)?The infographic answers that:"While the laws about distributing images through social media channels likes Facebook, Pinterest, Google+, and blog are still fuzzy, it is generally considered acceptable to redistribute an image that was originally intended to be publicly viewed by the creator. This is why you will typically find original images re-posted on blogs, news…
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  • The Defintive Guide to Blogger Outreach (Part 1 of 2)

    Salman Aslam
    7 Jul 2014 | 12:00 am
    Relationship building is the key towards a successful digital marketing strategy. As content marketers and link builders, the ability to identify and connect with key influencers and decision makers in your industry plays an important role in your success online. But wait, if you’re one of those who think  ‘guest blogging is dead’.  Well, at least according to Matt Cutts.  I bet you didn’t check out this post from Groove HQ “How We’ve Reached More Than1 Million People by Guest Blogging.” The thing is that guest blogging was being practiced for a number of…
  • 10 Ways to Capture and Generate Leads Online from Website

    9 Jun 2014 | 12:00 am
    It is the dream of every business owner to have a website that generates leads for their business. I respect this desire however as they say Hoping is not a Strategy, you have to take action. A website must Do Something, it cannot just act as a brochure, eating up your budget in hosting and domain renewals. It must generate leads for your business which you can nurture and prospects. Today we’ll focus on this marketing challenge ie. How to Generate Leads. There are people who have figured it out and are doing it very well, while others just don’t get it. There are 10 Ways which…
  • The Essential Social Media Design & Sizing Cheat Sheet

    Salman Aslam
    2 Jun 2014 | 12:00 am
    If you’ve been active on social media for a while, or you just made your accounts, you’ll realize that when it comes social media, visual content and social media go together like French fries and dip sauce, and all comes down to the last pixel. Social networks are constantly adding up more features, visual elements, and it seems like every day when you wake up, you see a new element or iteration being made to the social networks you are active, making you go back and figure out the right size of cover images, post images and align your campaign according to the latest set of changes.
  • 12 Free Social Media Hacks to Fuel your Content Marketing Efforts

    Salman Aslam
    19 May 2014 | 9:53 am
    It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel. While I agree with his argument, I also believe that businesses are not doing the distribution part right and there are hacks with which you can use social media as a native distribution channel instead of a native story telling platform because let’s be honest, not every company has or can…
  • The Definitive Guide to Hiring a Digital Marketing Agency

    5 May 2014 | 12:00 am
    Every business may encounter this at some point – the dreaded (yet absolutely essential) choice of  hiring digital marketing agency to do business with. Sure, you know all about the reasons why most people choose an agency, like years of experience, certifications, pricing, and the reviews you find about them online. But what about the intangible reasons why people go with an agency? What can you do to find an agency that will really work for you but won’t just make their case with a handful of stats and a certification badge on their website? At Omnicore Agency, we believe that…
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    Foxtail Marketing

  • How to Write an eBook and the Advantages for B2B Marketing

    Mike Templeman
    29 Jul 2014 | 10:19 am
    A great new post over at the Fox Den. eBooks have developed a bit of a stigma within the B2B space over the past few years.  People see them as a waste of time and a difficult thing to produce.  However, this couldn’t be further from the truth.  eBooks are an incredibly useful tool for B2B lead generation.  You just have to know how […] The post How to Write an eBook and the Advantages for B2B Marketing appeared first on Foxtail Marketing.
  • Two Simple Keys To Effective Content Creation

    Mike Templeman
    28 Jul 2014 | 7:31 am
    A great new post over at the Fox Den. Most internet marketers know that content creation is an essential component of their overall online marketing strategy. But some see content as strictly a traffic generating tool. They subscribe to the “numbers game” philosophy of online marketing. If they slap up a website with a lot of keyword rich content and one percent of their visitors buy something, […] The post Two Simple Keys To Effective Content Creation appeared first on Foxtail Marketing.
  • Online Marketing: Why Email Camapaigns Work

    Mike Templeman
    25 Jul 2014 | 8:37 am
    A great new post over at the Fox Den. Most business owners don’t have the swollen marketing budgets that major companies do, so they don’t have the luxury of indulging in costly failures or expensive, experimental campaigns. One very solid way that small businesses can reach likely potential customers is with an email marketing campaign. The first advantage of an email marketing campaign is […] The post Online Marketing: Why Email Camapaigns Work appeared first on Foxtail Marketing.
  • 4 Google+ Marketing Tips to Enhance Your Social Campaign

    Nathan Tanner
    21 Jul 2014 | 10:45 am
    A great new post over at the Fox Den. By now if digital marketers are not using Google+ as part of their social media marketing strategy, they are seriously missing the bus. With over 300 million active users who upload over 1.5 billion photos per week, Google+ has become a hotbed of social activity. Below you’ll find 4 Google+ marketing tips that can really […] The post 4 Google+ Marketing Tips to Enhance Your Social Campaign appeared first on Foxtail Marketing.
  • Digital Marketing: What You Need To Know About Pay-Per-Click

    Mike Templeman
    21 Jul 2014 | 10:36 am
    A great new post over at the Fox Den. Small business owners who want to harness the power of the Internet need to know about pay per click advertising. In this post, we will share the basics with you. At its most elemental, pay per click refers to a form of advertisement in which the company advertising itself pays the website where the ad […] The post Digital Marketing: What You Need To Know About Pay-Per-Click appeared first on Foxtail Marketing.
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    The Truth on Practical Internet Marketing That Works

  • How to Prospect for Network Marketing

    Eyram Hlortsi
    17 Jul 2014 | 10:23 am
    If you just keyed in how to prospect for network marketing, chances are that you want to give your network marketing business a boost by finding potential customers. This piece is one of several in the series that will serve as a prospecting guide in your efforts to learn what to do and what not to do when you are prospecting. The journey to attracting the right kind of prospect starts from your mind. Your mind frame will determine whether you will attract or generate quality prospects or wishy washy leads. Keep abreast with hot topics especially those in your industry, this will help you…
  • Am Stuck… I Your Help!

    Eyram Hlortsi
    14 Jul 2014 | 10:30 am
    On Sunday, 27th July 2014, my sweetheart, Esenam and I would have clocked 1 year after tying the knot. I have a Chinese restaurant is on the itinerary but as to which one, we would tell based on the city we decide to catch fun in. My JEWEL loves good Chinese! We will both be in Ghana then and I am planning to take her out that day in a-me-and- you only kind of outing where we can get intimate and enjoy ourselves without any form of distractions. My jewel, Esenam enjoys sight-seeing and some adverture. A number of places I would love to take her to come to mind. My problem is that, I have only…
  • The Easiest Way to Make Money Online

    Eyram Hlortsi
    7 Jul 2014 | 10:00 am
    What is the easiest way to make money online? Is it affiliate marketing, information marketing, product launching, filling of survey forms? The answer will surprisingly shock you. It is not actually what you may be expecting. Let me start off by saying that, you can start an online business easily, without heavy capital requirement or risks associated with starting an offline business even though online businesses have proven to be very profitable and lifestyle supporting. You should probably consider starting an online business too. If you are like many people, you would want to know which…
  • You Are Already Subscribed

    Eyram Hlortsi
    9 Jun 2014 | 10:36 am
    Looks like you already entered your information into this website. If you don’t get my emails, I will encourage you to look inside your spam folder, click on the confirmation link I sent you and mark my message as “NOT SPAM” This is the only way you can continue getting my messages. I don’t know why the  message I send to you will get there anyway. If you see any of my emails, make sure you whitelist my email address or add my email to your contact list. This way, you will not miss my trainings any more. If you are receiving my emails, great. I hope you are reading…
  • Good Choice – You Confirmed Your Details

    Eyram Hlortsi
    21 May 2014 | 10:30 am
    From : Eyram   Thanks for Confirming Your Email Address. I must say that, your decision to start your journey to earning part time income to supplement or even replace your current income with the “JESECONS Part-Time Income E-Course” is the right decision. I just sent you an email that contains a link to your first lesson. Your first lesson deals with what you need if you are serious about leveraging the internet to make money from home. It will also give you an overview of what the entire course entails. My goal is to share in your success story if you ever dream of making money…
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    Optyn - Email Marketing Blog | Optyn - Email Marketing Blog

  • Mastering the Email Marketing Campaign

    Amer Grozdanic
    24 Jul 2014 | 8:30 am
    Tips to make sure you are on to a good start with your email marketing campaign Many businesses do not know what they want to be when they grow up. That reflects in their email marketing campaign. Since email is an important part of any marketing campaign, it is important to get all aspects of it right the first time, because the only thing which is worse than receiving a bunch of emails in your inbox from people whom you don’t really know, is receiving emails which do not make sense or fall short in some way, shape or form. The following are some of the points to keep in mind when one is…
  • Online Marketing: How to Build a Scalable Plan which Scales with You

    Louis Morales
    22 Jul 2014 | 7:30 am
    Some important elements of developing a strong and scalable marketing plan. As a startup or SME, developing an offline and online marketing plan which will serve its purpose, is never easy and needs a considerable amount of consideration and planning. The following are some of the most important elements of developing a strong and scalable marketing plan that will help propel your business and ensure that you enjoy long-term growth. Being Flexible Probably one of the most important aspects of developing a marketing plan is because it does not only have to do with the launch of a business, but…
  • The Secrets of Selling Successfully

    Alen Malkoc
    17 Jul 2014 | 8:30 am
    Selling is done the same way, whether online or off, which means that the rules of the game don’t change all that much. That being said, there are still those who think that the two modes of selling are like taming two different wild beasts at the same time. Keeping that in mind, the following lines are going to cover the secrets of selling successfully both online and offline. All Customers Want to Buy Let’s just say it as it is, everyone likes to buy new stuff, and especially new stuff. While that is true, nobody likes to be sold stuff or even told what to do. This is one of the main…
  • Email and Ezine Marketing Solutions

    Amer Grozdanic
    15 Jul 2014 | 7:30 am
      Marketing solutions to make the best out of email and ezine marketing for businesses. Email marketing comes in various shapes and forms, the following are going to be just two of those formats which one can use to increase their business. So without any further ado, let’s just get right into these marketing solutions. Opt-In “Series” Email Marketing This is by far one of the best and most underrated email marketing tactic used by businesses. This also happens to be the secret weapon of some of the most successful household names online today. This is how it works. First…
  • Ezine Marketing … Anyone?

    Louis Morales
    10 Jul 2014 | 8:30 am
    The best tips on how you can use Ezine articles and make the most of it More often than not the word Ezine comes about by marketers and business owners alike. The following are a few tips on how you can use Ezine articles to your benefit as part of your online marketing campaign. Consistency Counts Marketing an online newsletter is the only way you will let your future subscribers know that you exist. First you need to let them know that your newsletter is available and that you will have to persuade them to subscribe for it. To do that you will need to come up with an informative description…
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  • Marketing Your Business Through Snapchat

    Samantha Seligsohn
    28 Jul 2014 | 2:17 pm
    While Snapchat is great for sending quick photos and videos to your friends, it can also be a great asset for your business. If your target demographic is 13-30 years old, Snapchat might be able to help you market your product to the clientele that you want to see it most. This popular mobile application [...] The post Marketing Your Business Through Snapchat appeared first on .
  • Google Update Puts Local Results in the Hospital

    Robert Graves
    25 Jul 2014 | 1:08 pm
    Local results on Google just got rearranged thanks to a new algorithm update. Yep, those results got tuned up pretty good by a gang of savvy programmers throwing the code equivalent of furious ‘bows and punishing haymakers. Depending on a whole number of factors I’m not even going to try to guess at this point, [...] The post Google Update Puts Local Results in the Hospital appeared first on .
  • Colors in Branding & Design

    Michael Meininger
    21 Jul 2014 | 3:07 pm
    What your brand color says about you We have all heard the terms “feeling blue” or “seeing red,” but few people realize the significance of colors when it comes to branding and displaying a brand or product.  I’m sure you have asked yourself questions like, “why do many fast food restaurants contain warms colors like [...] The post Colors in Branding & Design appeared first on .
  • 5 Tips for the Beginning Blogger

    Jared Lender
    18 Jul 2014 | 6:27 am
      A blog can be a great asset to a company because it can have a huge positive impact on its digital footprint. In general, blogging can be used to help earn traffic, build brand awareness, earn back-links, earn social shares, boost SEO, and grow your addressable audience. Here are 5 pro tips for the [...] The post 5 Tips for the Beginning Blogger appeared first on .
  • Social Sharing And The New Coke Campaign

    C.J. Pagano
    16 Jul 2014 | 2:52 pm
    Have a Coke and a smile… Right? Well times have changed and the messaging behind Coke’s most recent campaign has changed too.  This new campaign revolves around the social era in which we live today.  Instead of simply drinking a Coca-Cola product and enjoying the experience individually, the new campaign focuses on the social interaction [...] The post Social Sharing And The New Coke Campaign appeared first on .
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    Heroic Search

  • 3 Types of Content People Care About

    Kali Hawlk
    30 Jul 2014 | 5:00 am
    You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search.
  • Can Reddit Help You Get the Word Out?

    Abbie Reedy
    2 Jul 2014 | 2:50 pm
    If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone.  Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word Out? appeared first on Heroic Search.
  • 5 Resources to Find Fresh Ideas for New Content

    Carrie Smith
    13 Jun 2014 | 6:54 am
    Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search.
  • How to Hire a Great Writer: 4 Questions to Ask

    Carrie Smith
    21 May 2014 | 11:09 am
    So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How to Hire a Great Writer: 4 Questions to Ask appeared first on Heroic Search.
  • How To Get Press As A Small Business – Presentation Recap

    Jared Carrizales
    13 May 2014 | 5:40 pm
    Meetup Attendees: to get the list of journalists mentioned in the presentation, click here. Simply select “make a copy” and you will have a copy of your own to use for outreach. What exactly does press mean? For most any business it translates to earning editorial mentions. With the metaphorical sledgehammer coming down on the latest spammed […] The post How To Get Press As A Small Business – Presentation Recap appeared first on Heroic Search.
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  • My Secret Blog Commenting Strategies That Increased My Website Traffic

    Mainak Halder
    28 Jul 2014 | 11:23 am
    Imagine if you could use one simple blog commenting strategy, commenting on a handful of your favorite blogs everyday and increase website traffic. Or even better… What if I shared 10 blog commenting tricks with you that landed you 10% more visitors per day? And why the heck am I only focusing on traffic? You […] The post My Secret Blog Commenting Strategies That Increased My Website Traffic appeared first on PastMasterBlogger.
  • [Solved] Getting WordPress blog Redirected to a Justin Beiber Video

    Mainak Halder
    2 Jul 2014 | 6:14 am
    Today, I faced a weird WordPress redirection problem where my latest blog post “The Worst Blogging Advice I’ve Ever Got” was getting redirected to a YouTube video found here: Since I am not a techie guy, I searched for a solution on the Internet and finally got my answer in the below links: […] The post [Solved] Getting WordPress blog Redirected to a Justin Beiber Video appeared first on PastMasterBlogger.
  • The Worst Blogging Advice I’ve Ever Got

    Mainak Halder
    1 Jul 2014 | 5:53 am
    You’ll find lots of blogging advice scattered all over the internet. Maybe some worked for you whereas some didn’t. Did you ever think why didn’t the others work for you? The web world is such a place that everyone can come up and throw their opinions. However, you’ve to be careful about who you follow […] The post The Worst Blogging Advice I’ve Ever Got appeared first on PastMasterBlogger.
  • How to take backup of your WordPress blog manually and restore the blog with backup

    Mainak Halder
    16 Jun 2014 | 5:52 am
    Taking backups of sites is almost an everyday task for bloggers and webmasters. You don’t know when your site will face security threat. It may crash anytime, due to hacks, server issues, or any other problems. And having a complete backup of your site, including files, databases will save you from losing years of hard […] The post How to take backup of your WordPress blog manually and restore the blog with backup appeared first on PastMasterBlogger.
  • Did You Know Why Responsive Web Design Is Must For SEO in 2014?

    Mark Aldein
    6 Jun 2014 | 12:55 am
    Whenever you start a blog or website now, you want to make sure that it’s mobile compatible. What is it that makes to do this? Is it just because you don’t want to lose your mobile visitors or because you want to take the advantage of SEO? Ok, before I move ahead, here are few […] The post Did You Know Why Responsive Web Design Is Must For SEO in 2014? appeared first on PastMasterBlogger.
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    SEO, SEM, SMO, SMM, Digital Marketing, Adsense Optimization, Marketing ROI, Technical Writing Tips

  • Write SEO Guest Articles with your Writing Skills

    23 Jul 2014 | 4:56 am
    Share your skills and knowledge with online readersWebsite seo guide is a fact-based and informative seo blog regularly publishing unique and quality visitor education content about seo practices, sem tactic, social media and adsense, content writing, technical writing and other relevant area. This is a best opportunity to build quality backlinks to your website offering freelance seo services, online writing services, best affordable website seo optimization services, link building services etc...Website seo guide is interested in working with other interested authors having experience in…
  • Content Marketing SEO New Marketing Strategy

    22 Jul 2014 | 5:42 am
    Why SEO content marketing practice requires today and future?Search engine optimization and Content marketing are part of internet marketing and had crucial role in website marketing over the web sources. Online marketers have different kinds of web marketing strategy in order to promote content and website. They will use various kinds of content marketing strategy in their search engine optimization and marketing strategy. Website Search Engine Optimization is a process of marketing tactic and a part of digital marketing campaign or strategy. Your SEO organic search efforts and promotional…
  • SEO Content Marketing - Content Marketing is SEO

    19 Jul 2014 | 5:32 am
    Quality content, domain authority, page authority and user experiences are current dominant factors at the search engines. All major search engines are constantly working on search engine algorithms to determine the qualityness of website marketing, content marketing practices in order to provide best user experience with quality search results.SEO is essential success part of content marketing Nowadays quality content and seo marketing strategy are not enough to win in the web competition with your seo tactics.  The keywords are still matters. Major search engine is currently…
  • India SEO Market Status - Search Engine Optimisation in India

    18 Jul 2014 | 5:01 am
    Search Engine Optimization Services still nascent in IndiaSEO Market in India is emerging website marketing industry with a rocket speed. Increase in the Internet technology from 2 G to 3 G services via personal desktops, laptops, smartphones, and tabs, gaming gadgets etc are making the people and business are more online visibility over the internet from home, offices and journey hours, free hours. Learn search engine optimization course to earn money online with your industry knowledge, work experience and yours writing skills. Students, employees, marketers, house moms can learn to earn…
  • Digital Marketer Job Description - Digital Marketing Professional Job Role

    16 Jul 2014 | 5:50 am
    Digital marketing is consists of two major categories. They are 1) Search and 2) Display.Here is simple categorization of digital marketing.                                                                 1) Search --- SEO, SEM, SMODigital Marketing -…
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    Apex Virtual Solutions: Atlanta Website Design and Inbound Marketing Agency

  • What In The World Is 4K Display?

    Gminski Stubbs
    22 Jul 2014 | 8:14 am
    Like most people whenever I watch a YouTube video, I like to watch it in the highest resolution possible.  I hate when I get all excited to watch a video, I click on the little settings wheel and it only goes up to 480p.  I have grown accustomed to HD resolution and I want it all the time.  I’m okay with the 720p HD but I’d much rather watch my YouTube videos in 1080p HD, who wouldn’t?  The picture is super clear and it makes the video watching experience that … Continue reading →
  • 7 Signs that Your Website is Out of Date

    Trena Stubbs
    17 Jul 2014 | 4:00 am
    When was the last time you took a good hard look at your website? If you haven’t checked it out in some time, it’s nothing to be embarrassed about. Most business owners spend all of their time working on the actual service or product they offer and that often leaves zero extra time in the day for reviewing their website. Once it’s built it’s usually left to do its own thing. Unfortunately, owning a website is like owning a car. You can’t just buy it and drive it. You have to occasionally … Continue reading →
  • Marketing DIY: How to Make Door Hangers for Local Distribution

    Trena Stubbs
    10 Jul 2014 | 4:00 am
    It’s true that we’re living in a world where online marketing dominates small business conversation, but that doesn’t mean that traditional marketing strategies are completely dead. While our core focus is online brand building, we do provide traditional marketing for some of our local clients. Flyer distribution has proven to be a valuable addition to the marketing strategies that we provide for some of our clients that provide services like landscaping, residential cleaning, daycare, dog grooming, etc. If you’ve done any type of distribution campaign, you know that…
  • Tips for Reducing Spam on Your WordPress Website

    Gminski Stubbs
    25 Jun 2014 | 6:14 am
    I consider myself to be a pretty tolerable guy but one things that gets under my skin is comment spam. Spammers are always trying to come up with clever ways to sneak irrelevant information onto websites that don’t belong to them. Thank goodness there are ways to fight the dreaded spammers and beat them at their own game. Unfortunately I think that spammers are here to stay. Anytime there is a place for the general public to leave a comment, there will be spam. The goal is to stay one … Continue reading →
  • How to Measure the Success of Your Content Marketing Efforts

    Gminski Stubbs
    24 Jun 2014 | 4:00 am
    Determining whether or not your content marketing efforts were a success can be a little tricky. Content marketing takes time and consistency before you start seeing significant results. Many business owners like to know exactly when they will begin to see results and the truth is that it depends. The results of content marketing aren’t exactly cut and dry or black and white, but there are a few metrics that should be considered when determining if your efforts were a success or not. Keep reading if you’re interested in seeing … Continue reading →
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    Similarweb Blog

  • SEO is Not Dead – SimilarWeb Got Nearly 1 Million Visitors From SEO So Far in 2014

    Natalie Halimi
    29 Jul 2014 | 11:16 pm
    The digital landscape that we live in changes rapidly and means that dated technologies and practices gradually fall to the wayside. SEO has been a mainstay of traffic generation since the late 90s, but for the last few years, many marketeers have been keen to holler “SEO IS DEAD!”. The reasons behind this viewpoint include... View Article
  • Are LinkedIn Pricing Themselves Out Of The Ad Market?

    Natalie Halimi
    28 Jul 2014 | 11:05 pm
    LinkedIn Ads launched in January 2011 and, using cost per click (CPC) bidding, allows advertisers to aim ads at users of LinkedIn with targeting options such as: company name, LinkedIn group and job title. Growth for this platform has been relatively slow though (see graph below), and factors such as high initial CPC, outdated interfaces... View Article
  • Why ‘Broken Link Building’ is Going to be the Next SEO Technique to Get Slapped by Google

    Natalie Halimi
    28 Jul 2014 | 5:11 am
    I recently read a very good post by Moz which included the results of a survey about link building techniques based on responses from 315 professionals from the SEO industry. The survey indicated the following techniques were the most popular ones: Content and outreach Infographic promotion Broken link building Local citation/Business directories Resource pages Paid... View Article
  • What’s the Secret to Better Lead Scoring? The SimilarWeb API – 3 Benefits of Using the SimilarWeb API to Automate Better Lead Scoring

    Boaz Sasson
    24 Jul 2014 | 1:08 am
    Connecting sales with leads is the heart of any business, but finding and qualifying leads is messy. Marketing campaigns, no matter which channel is being utilized, by nature are designed to bring in large amounts of leads. Delivering too many leads to a salesperson can be just as harmful as under delivering leads, especially if... View Article
  • Webinar Summary – Finding Keyword Treasures with SimilarWeb PRO

    Natalie Halimi
    23 Jul 2014 | 7:11 am
    Yesterday, July 22nd, we held our first in a series of ongoing webinars which demonstrated how to find keyword treasures using the PRO. Donna Dror, our Enterprise Data Consultant, and Emmanuel Heymann, our Marketing Data Consultant, led the webinar. In the webinar we: Explained how we collect our data. Gave a quick overview of the... View Article
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    Education and Training for Home-Based Business Entrepreneurs

  • Managing Overwhelm

    Tammy Hawk-Bridges
    13 Jul 2014 | 10:34 am
    Today is Sunday and admittedly I’m feeling a little overwhelmed. Not by things I have to do but by things I want to do and don’t have the time. Is anyone with me? Education for the Home Business Entrepreneur – Managing Overwhelm Today I read this article by Mashable called 3 Phrases That Actually Make You Feel More Overwhelmed and I had an epiphany. Basically the way you express your lack of time creates a bad mindset – which I totally buy into. Your mindset is the foundation that every business is built on. The article says instead of saying, I don’t have time,…
  • Complacency is Cancer

    Tammy Hawk-Bridges
    9 Jul 2014 | 6:24 pm
    Take a moment of self-reflection. How do you take in information? Do you absorb it? Do you read it and think to yourself that you need to do it? Then a few seconds later the dog barks and you need to take him out – then the thought is lost? Do you revisit it? Do you just move on? The entrepreneur that thrives in today’s world is the one that admits they’re guilty of being complacent and creates systems in their business (and lives) to defuse it.  They know that the key to growing a business is having the appropriate steps in place to avoid falling into complacency.
  • Online Marketing – Let’s Do a Check Up

    Tammy Hawk-Bridges
    3 Jul 2014 | 5:29 am
    It’s not rocket-science the world around you is changing. The Internet is growing and expanding. As it expands, it creates change. The Internet will create opportunities – coincidently it will also end many industries as we know them. Some businesses will survive – some won’t. The pendulum has swung and now it’s time to get onboard or lose money in your business. My guess is you’re already leaving some money on the table by not understanding how online marketing works. The largest oversight of most businesses is the consumer – the very consumer they…
  • Behaviors Determine the Success of Entrepreneurs

    Tammy Hawk-Bridges
    25 Jun 2014 | 5:20 pm
    I get the pleasure of working with entrepreneurs every day. I’ve worked with some that have experienced huge success and I’ve also worked with some that just couldn’t get it together. Over the years I’ve learned the traits that divide. It’s not whose the prettiest or the smartest, those assets don’t have a lot weight in the entrepreneurial game. It’s the behaviors and mindsets of the individuals that separate. Some entrepreneurs are successful at creating the behaviors that equal success whereas others will spend most of their entrepreneurial journey…
  • How Home-Based Business Owners Can Get What They Want

    Tammy Hawk-Bridges
    18 Jun 2014 | 7:56 pm
    Last week in my blog I wrote about something that’s literally the core of all success, the mindset. I wrote about the 6 attributes that separates mediocre entrepreneurs from extremely successful ones. This week we’ll stay within that topic but talk about a different angle, the art of persuasion. Being able to persuade others is critical to an entrepreneur’s success. I was talking with one of my friends about this and the funny thing was when I mentioned having a talent to easily persuade others, she took that as a negative thing. I found it interesting how she related…
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    - Promodo Blog

  • 5 very simple and very helpful infographics to get inspired by

    Lena Ruchko
    29 Jul 2014 | 7:05 am
    People who are studying methods to promote their business online have heart many times that content marketing is a king and that infographic should work well for this purpose. However, not all businesses, especially small business owners have budget big … Continue reading → (Read more...) The post 5 very simple and very helpful infographics to get inspired by appeared first on - Promodo Blog.
  • The Friday Catch-Up: Facebook and Yelp Make Some Big Changes

    Lena Ruchko
    25 Jul 2014 | 7:13 am
    We love it when Fridays are a little nicer to us than usual. We hope that the weather is just as kind to you wherever you are as it is to us here. As the unforgiving sun releases the pressure … Continue reading → (Read more...) The post The Friday Catch-Up: Facebook and Yelp Make Some Big Changes appeared first on - Promodo Blog.
  • Interesting facts about brands that winning big on Twitter [Infographic]

    Ekaterina Golovinova
    24 Jul 2014 | 6:56 am
    Anyone that has access to social media sites knows that Twitter has become a powerhouse for sharing information. In less than 140 characters, yes characters, not words, people are able to convey an assortment of information. People share personal information, … Continue reading → (Read more...) The post Interesting facts about brands that winning big on Twitter [Infographic] appeared first on - Promodo Blog.
  • Interview with 2Checkout’s Marketing Communication Director Sean Edgar

    Anna Korolekh
    22 Jul 2014 | 7:24 am
    Rapidly growing industry of internet retail requires reliable support in the form of online payment processing platform. 2Checkout is a serious player on this market that has a vision for future of ecommerce and stellar marketing strategy to survive in … Continue reading → (
  • The Friday Catch-Up: Google Pulls a Hat Trick!

    Lena Ruchko
    18 Jul 2014 | 6:46 am
    Is it just us or do the weeks seem to be getting longer? While time seems to be moving at a snail’s pace over here, the big wigs around the internet have been rather busy. It’s time to pop the … Continue reading → (Read more...) The post The Friday Catch-Up: Google Pulls a Hat Trick! appeared first on - Promodo Blog.
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    Find and Convert » Find and Convert Blog OptimizeThis

  • 4 Essential Steps to Improve Site Performance

    Michelle Berdeal
    23 Jul 2014 | 6:17 am
    If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. But how to go about doing this can be so confusing because there are tons of ways to improve site performance according to all of the articles we read online. Let’s face it, selecting the right SEO tactics and resources can be extremely time-consuming and challenging if you don’t live and breathe this stuff daily. So what exactly are search engines looking for? How can you build your website to please your prospects AND search engines? How can search engine optimization help…
  • How To Do Storytelling at Scale

    Bernie Borges
    13 Jul 2014 | 5:33 pm
    Brand marketers around the world have jumped on the content marketing bandwagon. Often the most common question among marketers pertains to what content to produce. Marketers want to know what content will appeal to their audience. Of course, audience focused content marketing best practices with persona analysis to determine the interest of your audience is content marketing 101. The best thing a marketer can do is to understand that people respond well to storytelling, whether B2B or B2C. Have a Storytelling Mindset Ideally, your marketing team is organized around a storytelling mindset.
  • Chipotle Niche Keyword Strategy Drives SEO Performance

    Billie Ginther
    2 Jul 2014 | 5:39 am
    While researching SEO strategy data recently, I uncovered some performance indicators that I though were worthy of sharing. This particular strategy is only valuable when pairing a trending topic buzzword, in this example, Chipotle, with a more niche long tail keyword that is relevant to both your title and content strategy. Creating informative and valuable content is vital. However, keywords can impact discoverability when embracing an objective-driven content strategy that focuses less on exact match keywords and more on keyword roots that are most valuable and descriptive to your brand…
  • 3 Simple Tips to Getting Started with Online Video Marketing

    David LeFevre
    19 Jun 2014 | 6:54 pm
    As the popularity of video content is on the rise, it’s now more important than ever for marketing departments to develop an engaging video marketing strategy. Many B2B businesses are ready to dive into the world of online video marketing, but they just don’t know where to start. At first it can be intimidating, but here are 3 simple tips that can make the transition easy for your business. 1)Make Sure Your Content is a Good Fit for a Video Format Before you jump into video creation, make sure your ideas are a good fit for this medium. Some content is better suited for text in blog…
  • Are B2B Firms Ready for $10M Spam Fines?

    Billie Ginther
    13 Jun 2014 | 7:45 am
    US Business-to-Business Companies Must Re-think Commercial Electronic Messaging Strategy Canada’s new CASL commercial electronic messaging (CEM) Spam regulation goes into effect July 1, 2014.  US businesses that promote in North American or on a global scale must take heed of the new requirements or face big fines. This creates some unique challenges for B2B sales and marketing. Is your business ready for the new requirements? Whether you are a B2C or B2B business, CEM can drive profitable revenue. While the laws are intended to eradicate the invasion of flagrant spam to consumers,…
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  • GFX-1 – Specialist Marketing Solutions

    High Traffic Wealth Program
    30 Jul 2014 | 7:27 am
    GFX-1 | Super High Quality Header Graphic Designs, 3D eBook Designs, 3D Software Box Designs, CD/DVD Label Designs, CD/DVD Box/Case Designs, Membership Card Designs, Optin Box Designs, Complete with HTML Page, Testimonial Box Designs, Complete with HTML Page and Complete Minisite Designs
  • Leadership Solutions For Common Problems At Work

    High Traffic Wealth Program
    30 Jul 2014 | 6:57 am
    Leadership isn’t something that you can just learn because you have to actually use your skills to see results. Real leaders know that there is always something new to learn, which means that you should be excited about reading this. Keep reading to learn what makes a great leader. It is wise to use honesty […]
  • Multi-level Marketing And How It Can Improve Business

    High Traffic Wealth Program
    30 Jul 2014 | 6:48 am
    Knowledge is an important tool. So, try to adhere to the lessons in this article to improve your success. Always imagine your success as vividly as possible if you hope to succeed as a network marketer. That may seem overly simple, but in MLM, it’s important to be able to visualize the future. After all, […]
  • Struggling With Internet Marketing? Use These Tips!

    High Traffic Wealth Program
    30 Jul 2014 | 5:49 am
    If you are a newbie to web marketing, you will need helpful information to help you get started with earning income in this lucrative field. In the following paragraphs are some points that you can apply towards success in affiliate endeavors. TIP! When you are raking in profits, you should ask for a bigger commission. […]
  • Try These Strategies If You Want To Succeed In Online Marketing

    High Traffic Wealth Program
    30 Jul 2014 | 5:49 am
    When entering into affiliate promotion, you create partnerships with your affiliates. The other company will not guide you fully or give you tips, you need to find out what it is that their customers want to see. While hard work is wonderful, at times it is not enough. The following article provides you with some […]
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    Mallee Blue Marketing and SEO Services

  • DIY Website Audit Checklist – Page Speed Test

    David Trounce
    13 Jul 2014 | 10:54 pm
    Doing your own site speed audit is not that difficult. A simple website page speed audit can help you discover the most important SEO factors that require attention and enable you to improve your page loading times. I encourage clients to do audit their site speed on a weekly basis. You don’t have to do […]
  • WordPress Tutorial Using Quick Cache in Genesis

    David Trounce
    29 Jun 2014 | 8:44 pm
    The Genesis Framework is proving to be a one of the best WordPress frameworks around. It’s clean, fast, and easy to use and maintain. However, there is some concern over compatibility with some WordPress Plugins. So, in this WordPress Tutorial I am going to show you one of the best plugins fro speeding up your […]
  • Best WordPress Tutorials for Small Business

    David Trounce
    26 Jun 2014 | 3:47 am
    For many people, starting an online business also means learning to use software, developing online marketing and SEO skills along with a whole host of technical skills. I know when I started my first e-commerce business online, I often wanted quick answers, reliable training and he best online WordPress Tutorials so I could keep working. […]
  • Start Your Online Business in 4 Simple Steps

    David Trounce
    11 Jun 2014 | 4:30 am
    Learn how to set up your own online business and start selling online. In this article I’ll provide the basic facts about starting up your own e-commerce business. Learn the basics about hosting plans, merchants Paypal, Domain names and e-commerce software. People want to make money online and there are plenty of ways to do […]
  • Free Social Media Tools for Small Business

    David Trounce
    26 May 2014 | 3:09 am
    Social media marketing still has a long way to go. it’s not that we don’t have the technology, we do. The problem is that those who have most affinity with the medium have yet to fully enter the work force and put their acquired knowledge to use. Give it another 10 years and we will […]
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    SixtyMarketing » Blog

  • How To Structure Your Blog Post For More Social Shares

    Kev Massey
    10 Jul 2014 | 4:51 am
    Just because you’re adding regular posts to your website regularly does not mean you will automatically get back links and social shares. If your post is not interesting to the reader they will not even finish your article, let a lone link to it or share it! Here are a few points to make your post more interesting and attract those vital readers, inbound links and social shares to your blog posts.Why Do I Need To Blog?Regular blogging is the best way to attract inbound links to your website and build a good social following, only if its done correctly! Writing posts just to get…
  • Branding Your Brand

    Kev Massey
    18 Jun 2014 | 5:28 am
    Your brand is the identity of your company and is how potential clients recognize who you are, but having a logo is only the beginning. There are endless possibilities with branding your brand.Need More Readers For Your Blog Post?More Readers, Backlinks, Social Shares, Old Post Re-MarketingFREE TRIALHere are a few great examples of how you can take your brand to the next level.All In One SEO Data Reports!Keyword Rankings, Social Signals, Backlinks, Competitors…FREE TRIAL
  • Case Study – EMD Are Still Effective

    Kev Massey
    17 Jun 2014 | 6:30 am
    Since various Google updates over the last couple of years, we have been forced to switch from a national ranking company to a local ranking company. Whilst searching through our competitors we have came across some sites that have been ranked in the top position on Google for some competitive keywords, but why? The below research show that EMD (Exact Match Domains) are still ranking high for competitive keywords for no real reason.Brief Overview Of SEOJust to run over a few important points that were released within Google updates over the past couple of years and even further past…
  • Coming Up With New Blog Post Ideas

    Kev Massey
    10 Jun 2014 | 11:19 pm
    This post has been updated from July 2, 2013Coming up with fresh, quality blog posts can be difficult, especially if your blogging on a daily basis. In this post I will give you my thought process for coming up with new blog posts ideas.Do Not Sit In Front Of Your ComputerThe worst thing you could do is sit in front of your computer trying to think of something to write, you could be there for hours! When writing your blog posts, they need to be of high quality but also completed in a timely manner. You do not want to be sitting in front of your computer for hours trying to think of something…
  • How To Optimize PDF Files For Search

    Kev Massey
    3 Jun 2014 | 4:51 am
    PDF files are ubiquitous. We use them to fill out various forms and applications; students and tutors use them to easily exchange reference materials; book lovers download and read millions of PDF ebooks every day. Apart from these, there are people who use PDFs as part of their Internet marketing strategy. Though this file format is far from being the best option for SEO, many businesses still produce and publish tons of PDF files, most of which aren’t optimized for the search engines.In case your business has many PDF assets and there’s a need to publish their content on the web, there…
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  • The Insider’s Content Creation Guide – Linkable Content Assets Creation And Promotion

    Dave Ken
    16 Jul 2014 | 4:22 pm
    What is a Linkable Content Asset? Content = Information in various forms Asset = something of value or important resource under your control Linkable = worth linking to   Thus, content asset could be any kind of valuable content that tends to bring a continuous flow of visitors for a long time because individuals tend to find that particular piece of content highly informative and worth providing a link for. These wonderful assets help your company or brand communicate a message to the target audience. The content asset could be in any form, namely text, infographics, videos,…
  • Link Building Strategies In Seo: A Complete Guide To Link Building

    Dave Ken
    6 Apr 2014 | 10:41 pm
    Link Building Strategies In Seo - A Complete Guide To Link Building  The rules of the game are constantly evolving. Those in the SEO industry for years, would swear by the fact that it has always been a roller-coaster ride for them. Well, it’s true as SEO is a fast paced sector and favors only those who are flexible and agile. With Google’s revolver doing constant rounds of shoot-out with it’s algorithm updates, the rate of change in the SEO industry has only escalated. As a matter of fact, many businesses that were totally dependent on the traffic generated by Google…
  • How to use AIDA Principles to Revitalize Your Content

    Dave Ken
    3 Mar 2014 | 3:13 pm
    Go ahead and ask anyone in marketing as to what’s that one classic rule in writing copy or creating advertisements is, and they’ll always go back to A.I.D.A which stands for: The best part of the principle is that each of those parameters is like mandatory checkboxes for marketers. Depending on the purpose of campaigns, you can skip one or two of these parameters. Traditional marketing — advertising in particular — isn’t dead. If nothing, it still lives up to be a great teacher for all things marketing. Advertising has always flirted with consumer psyche, benefited from the…
  • Branded Link Building Strategies in 2014

    Dave Ken
    11 Feb 2014 | 4:17 pm
    Branded Link Building Strategies in 2014 Branding, the most important integral aspect of online businesses that need to develop, focus on and polish to get all the attractions and attentions of your target audience. Developing your online brand is a good foundation for your business, knowing that having well brand reputation can bring traffic, exposure and more importantly potential leads. However, building awareness and trustworthiness for your brand isn’t just easy to develop and establish for better website performance and ranking in SERP so creating a branded link building strategy…
  • Marketing Approach to Establish Your Online Brand

    Dave Ken
    9 Feb 2014 | 2:52 pm
    Marketing Approach to Establish Your Online Brand Brand is the most important keys that most businesses develop and establish to promote their companies, services and products online. Without brand awareness and reputation, it could be hard for most companies to get potential leads and clients online. With that being said, it has been a huge factor for companies to build trust and reputation for their brand through different approach. Building presence for your brand is not easy as pie since there are businesses that you are competing with to stand out in your industry. To ensure that you…
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    Lawrence Tam

  • How To Make Money Fast: 30 Ways, Plus 200 Ways To Make Money Online [Infographic]

    Lawrence Tam
    26 Jul 2014 | 1:00 am
    How to make money fast is at the forefront of  many people’s minds. You don’t need to be in dire straits or a victim of the economic depression to be interested in how to make money fast. Opportunities are nearly endless for those willing to do a little research and work to ensure their money-making ventures are a success.  This article will examine several different income generating ideas that can help everyday people learn how to make money fast. I am including a list of companies that you can use, but please note: I do not personally endorse any of these companies. It is up to…
  • LT 14: Marketing With Kids

    Lawrence Tam
    23 Jul 2014 | 7:00 am
      Marketing With Kids – The idea came from watching Sesame Street. If I can break down the information to bite sized chunks and topics to my 9 and 7 year old kids then no matter if you are 9 or 99 you should be able to follow along and learn. Marketing with Kids Episode 1 – DVD Time Marketing with Kids Episode 2 – Letter A Show Links Marketing With Kids Episode 1 – DVD Time -> Click Here 15k Summer Seminar 2014 – Topic: High Authority Blogging -> Click Here Other Ways To Learn From Me Connect with me on Quora, The motherload of Question and Answers ->…
  • Marketing With Kids Episode 2 – Letter A

    Lawrence Tam
    21 Jul 2014 | 8:52 am
    Marketing with Kids This is Episode 2 – Letter A for  Autoresponder I’ve used a TON of autoresponders since learning internet marketing in 2008. Here is what I use Aweber – This is my main list and have generated over 50,000 business opportunity leads using this service. iContact – Primary use is to manage my buyers list. I separate them out and here is why. iContact Review and why I use them for my buyers list Tool Belt – Other tools I use (free and paid) to run my home business. Previous Episodes of Marketing With Kids Click HERE   Leave a comment, reply…
  • LT 13: Better Way To Share Links

    Lawrence Tam
    18 Jul 2014 | 8:57 am
    Affiliate links and links you use for referrals more often than you would expect… get messed up. It’s a pretty handy tool to be able to change links out on the fly and even when your on the go. Putting out broken links are a sure fire way to end a promising campaign. Check out how I use the pretty link in the examples below. Show Notes: PrettyLink – Free Version – I send people manually to this page all day long – My video with my kids “Marketing with Kids” –…
  • Marketing With Kids Episode 1

    Lawrence Tam
    11 Jul 2014 | 11:50 am
    I bring to you Marketing with Kids Episode 1 Connect with me on Facebook Dive into my marketing for FREE Here (Audio and Video Training) Facebook Comments   More Episodes of Marketing With Kids Click HERE Leave a comment or share your own videos down below.
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  • 6 Pinterest Hacks to Gain More Shares

    Lynn Black
    30 Jul 2014 | 8:49 am
     Pinterest is of most the popular and fastest growing social media networks.  According to a Pew Report, there are now more users actively engaging on Pinterest than on Twitter and LinkedIn. If your company is not active on Pinterest, you are potentially missing a large number of followers, website visits and potential customers. Even if your company has a presence on Pinterest, many businesses are not using Pinterest to its full potential. Use these Pinterest hacks to gain more traffic to your Pinterest page, gain more shares and produce more website traffic from Pinterest. Pin Regularly:…
  • 3 Home Builders Rocking Pinterest

    Abby Stewart
    25 Jul 2014 | 2:08 pm
    Roughly 20 million people actively use Pinterest. The image-driven, visually-appealing platform has people sharing content like never before, which is why companies of all types and sizes are taking advantage of this often-overlooked avenue as a part of their social media marketing strategy. This goes for Home Building companies, too. With so many people out there searching for things to plan, buy, and do for their future home, the home YOU could build, it should be hard to resist…give them what they want. Check out how the following three home builders and are currently rocking Pinterest…
  • A Great List for Home Builders to Share in Social Media

    Abby Stewart
    25 Jul 2014 | 8:57 am
    It’s not always easy creating content to share with your company’s social media followers. Coming up with ideas and creative ways to share them can be tricky. It’s important to remember what is going to spark your audience’s interest the most is going to be what entertains them or helpfully informs them. This is the kind of content you want to share with your followers to create intrigue and draw them towards your social media pages and ultimately…to you! Home Builders…you’re no exception. Creating engaging content that will reach your potential…
  • Effective Social Media Hashtags for Home Builders

    Lynn Black
    23 Jul 2014 | 9:53 am
    Social media platforms allow users to find the information they desire and share with family and friends to discuss on their own personal pages. Ensuring that information from your company and your new homes show up in these social media searches is critical to keeping your company top of mind and gaining more leads for your business. Not sure how to get your content to show up in these searches? Hashtags. Find out what a hashtag is, why builders should be using them and what tags work for builders here. What is a hashtag? Google defines a hashtag as, “A word or phrase preceded by a hash or…
  • Use LinkedIn Showcase Pages to Increase Followers & Traffic

    Lynn Black
    22 Jul 2014 | 12:21 pm
    For years, LinkedIn has been a place where professionals can connect, network, discuss and promote their industry and businesses.  LinkedIn has now expanded their features by introducing Showcase Pages, which help display your products and boost your company’s brand presence on LinkedIn. What Are LinkedIn Showcase Pages: LinkedIn Showcase Pages are sub-pages of your company profile. The page enables users to highlight companies and brands by dedicating an entire page to the company. This page enables admins to share content with targeted audiences, create sponsored updates and sponsored…
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    Marketing Bees

  • An Interview with SEO Pro Jordan Kasteler

    Lewis Crutch
    29 Jul 2014 | 3:49 pm
    Today I interviewed Jordan Kasteler, the Senior SEO Manager for the agency, Red Door Interactive. He has been involved in digital marketing since 2001, running SEO and content marketing programs in a variety of settings. He has worked in the non-profit sector, client-side, agency-side, entrepreneurial-side, and as an independent consultant for companies such as Overstock, BlueGlass, and PETA. Jordan is considered an industry expert, regularly contributing to publications like Search Engine Land and Marketing Land, internationally speaking at conferences like SearchMarketingeXpo (SMX),…
  • How to use Twitter for Blog Carnival Coordination?

    Lewis Crutch
    25 Jul 2014 | 3:55 am
    One of the best ways to get backlinks from high quality blogs is through a blog carnival. Blog carnivals have been around forever, they’re nothing new, however, they still work and they still deliver high value links. Still, too many bloggers abused the blog carnival concept and it’s not uncommon to see really superficial and low quality blog carnivals. It has got to the point that simply joining an existing blog carnival will end up with you losing out. It has got to the point where joining a blog carnival coordinated by somebody else will lead to you getting a low quality links.
  • Use Facebook Groups To Get More Backlinks

    Lewis Crutch
    24 Jul 2014 | 5:51 am
    If you are worried about your SEO footprint, you might want to be more creative in regards to where you find your backlinks. The reality is that as Google evolves and has become harder and harder to make a dent on search engine results with cheap links, by cheap links, I think you know exactly what I’m talking about. I’m talking about links that you get if you just fill out a form and without any editorial control, get a link back. At the very least, these include forum profiles, web 2.0 profiles, and other forum-driven link sources. Taking things to a different level, cheap links…
  • Stop Spamming Google Plus!

    Lewis Crutch
    21 Jul 2014 | 3:26 am
    Google Plus, among the major social networking platforms, gets more than its fair share of online traffic myths. One of the most pervasive myths regarding Google Plus communities is the fact that if you have a lot of Google Plus friends and people share your content in their circles, chances are, Google will send more traffic your way. In other words, according to this myth, Google Plus has search engine benefits. Well, I hate to break it to you, but studies by research marketing firms conclude that Google doesn’t really give much weight to Google Plus activity. In fact, one of the head…
  • The Top Ten Reasons Why Most Video Sales Pages Fail

    Lewis Crutch
    14 Jul 2014 | 6:39 am
    I have been studying video sales page failures for quite some time now, that there’s really only one way to cover everything I have learnt: A top ten list. So, make no mistake about it, I am not over promising with my title. I am going to give you the top ten reasons, based on my research, why video sales pages fail. I am also going to go deep into each reason, unlike the usual top ten articles that throw up a quick list and leave it at that. Reason #1: Most video Sales Pages are Irrelevant There is a lot that has to be done before somebody goes to your video sales page, people would have…
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    Inbound Marketing Blog

  • 9 Content Marketing Tools You Should be Using but Aren’t

    Jessica Bowers
    30 Jul 2014 | 5:08 am
    Free resources to make your job easier You know that creating brilliant content is key to driving traffic to your website. Without valuable content that engages your audience, writing blogs and posting to social media becomes a lot like throwing paint against the wall and hoping it sticks. You put something out in cyberspace multiple times a week and hope that your audience is reading it and becoming inspired enough to fill out a form or inquire about your product. Deep down, though, you realize this “strategy” is not effective. You know you need to publish content in the form of blog…
  • Google Updates Local Search Algorithm: SEO's Report Ranking Changes

    Bill Faeth
    28 Jul 2014 | 9:51 am
    Google Local Update Ties Into Web Search Signals Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm.  An article by Search Engine Land, the updated has appropriately dubbed this the "Pigeon" update, which will most likely stick, as this appears to be a significant update. The algorithm update will provide more accurate and relevant local search results that are linked to organic search results within the Google Maps feature, also know as Google Places.  This is critical for local businesses and SEOs as it appears that the…
  • 5 Killer Resources To Help You Dominate LinkedIn

    Bill Faeth
    28 Jul 2014 | 5:05 am
    Optimize Your LinkedIn Personal Profile and Business Page Each time I get a connection request via LinkedIn, the first thing I look at is the sender's profile, especially if I don't know them personally. One thing I see all too often is that the person has not optimized either their profile or their business page. Now, you may be wondering why this profile optimization is important, even when you aren't looking for a new job.  For starters, LinkedIn is used for more than just recruiting; it's an extremely valuable platform when it comes to search engine optimization, for both your and…
  • Stand Out on Social Media: Building a Brand Personality

    Brittney Ervin
    26 Jul 2014 | 5:09 am
    Setting Your Brand Apart in the Social Media Sea You’ve heard it all before: differentiating your brand from its competitors is vital to your success on social media. Find an audience, and speak their languageBuild a brand personality, and your followers will become brand advocates. Of course, this is all much easier said than done. After all, building a brand personality takes a concerted effort, and when you’re new to social media anyway, that effort can miss the mark. One thing is for sure: if you want to be visible in your industry, you must be visible on social media because that’s…
  • The Balancing Act Of Good Content Marketing

    Jessica Hartman
    25 Jul 2014 | 5:07 am
    Combining art and science to tell your customers a great story Part of what makes life so challenging and so rewarding is finding balance. Whether you're balancing your checkbook, your time between work and play or you’re just trying not to embarrass yourself in yoga practice, without balance, you’d be, well, off.  The same goes for content marketing. The best and most effective content marketing is created using both an artistic and a scientific approach. So how do you find this balance when creating content for your business? For starters, you need to have a well-rounded team…
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    7eye Technologies Blog

  • WordPress Version 3.9.1: What You Get

    27 Jul 2014 | 11:13 pm
    After the smooth sail that WordPress v.3.9 offers a maintenance release version- the WordPress 3.9.1 is here. This new kid on-the-block has confronted and fixed some of the bugs- about 34 of them that were troubling users of the popular WordPress 3.9.  While you’ll find most latest and major updates in the v.3.9 there have certainly been some issues associated with it, which now have suitably resolved in the v.3.9.1. So go ahead and revel in the convenience and power of WordPress v.3.9.1! WordPress 3.9: Scoring On Features Remember that WordPress v. 3.9.1 is just a maintenance release…
  • Joomla : New Features Added To Boost Your Online Business

    24 Jul 2014 | 5:54 am
    In today’s online world, Joomla is the most preferred and reliable content management system. With over 40 million of downloads, it is standing next to the most used CMS WordPress. And with the introduction of the 3.2 version with added customizations and features, the success rate of developing an online business on an open source will sure going to reach new heights. So let’s have a look at the extraordinary features of the new Joomla 3.2 and choose whether it will work great for your business or not. The new Joomla 3.2 has brought in new encryption tool ‘Bcrypt’. It is an…
  • Facebook New Feature – Say Goodbye to Third Party Apps for Automatic Scheduling Of Page Updates

    21 Jul 2014 | 3:35 am
    Facebook Pages form an important part of today’s business marketing. In fact many Facebook pages are now taking the shape of online stores where you can buy and sell things. With an increased number of users, Facebook has taken some effective steps to answer the prayers of page managers around the globe. They rolled out some new features that will help to manage and promote pages in an easier and effective way. With the launching of new Facebook Pages Manager app for iOS users, now users have the freedom to manage their pages while sitting in a car or restaurant. In addition to the…
  • Magento’s latest Developers toolbox V2.0

    17 Jul 2014 | 11:18 pm
    People looking for an amazing ecommerce platform with classic features to strengthen their web based business will like to read this post further. Although, I was not aware about all the advantageous features of Magento, the outstanding Ecommerce foundation, still after knowing about the same through internet and utilizing the system, I believe strongly that this tool is efficient to power up one’s business. Whether you want your site to respond quicker or you are willing to enjoy a flexible and scalable Ecommerce tool, you need nothing but to prefer Magento, the globally recognized tool…
  • Top five Joomla extensions for amazing outcome

    13 Jul 2014 | 11:22 pm
    People who are interested to develop a competitive website that works better than others should prefer using official website of Joomla. When you talk about an experienced and well versed web developer, you should be assured of his or her skills to offer your website an impressive layout to grab the number of visitors. Well experienced business dealers in this direction works for online trends and meet need of the customer community from a variety of aspects. The best feature to know about the official website of Joomla is that it is the surest way for online popularity and web presence. I am…
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    Mad LemmingsMad Lemmings

  • Page One of Google And How It Gets You Customers

    Ashley Faulkes
    30 Jul 2014 | 1:50 am
    In this post I am going to show you why page one of Google is so important for your business and what you can do to get there. Google holds a certain mythical power over all business owners. Because, they control Search. Yes I have heard of Bing, and Go Go Duck (what, you haven’t heard of Go Go Duck?) But Google still holds most of the cards in this game. And in many ways, that means they control a huge part of the flow of customers from the internet, to your website. The Yearning for Page One of Google Deep down we all have a yearning to get on the first page of Google. All the cool…
  • Are You Connecting with Customers? Really Connecting…

    Ashley Faulkes
    23 Jul 2014 | 2:52 am
    Do you have any idea what really attracts customers to buy from you? This is something that never really crossed my mind in the beginning. Getting the money coming in was far more important to me, and probably to you too? We walk around selling to our customers, but never really bother to take the time to step back and look at how we do it Are you connecting with your customers? Or are you just selling to them? I will leave it up to you to decide what you do, but just selling does not work very well. If at all. People today need more from us. They expect more. And if they don’t get…
  • Get Amazing Results with a Simple Social Media Strategy w/ Rebekah Radice

    Ashley Faulkes
    9 Jul 2014 | 1:06 am
    Getting started with a social media strategy can be extremely confusing and intimidating. It is hard to know where to start, and what exactly you need to be sharing and with whom. That is why I decided to consult an expert to help you get started on the right track. Rebekah Radice will help us understand how simple a social media strategy can really be. What are the most important things you need to think about as you plan your strategy? The kinds of content to share. How often. With whom. How to find your place in the social media world, and create a plan that you are comfortable…
  • Facebook Ads Case Study: How to Grow Your Email Signups

    Ashley Faulkes
    7 Jul 2014 | 4:17 am
    In this post I am going to show you how I am using Facebook Ads to drive traffic to my website and capture more email addresses for my business. Waiting and praying for traffic to your website is stupid. Most of you know that already. Which is why you are probably working on getting traffic and customers from Google or Social Media, right? Me too. And it works, at least a little bit. But that only gets you so far. Especially when you want a truckload of new customers, in a short period of time. That is why a lot of people end up going down the paid route – Google Adwords, banner…
  • WordPress Customization: 5 Ways To Pimp Your Website

    Ashley Faulkes
    2 Jul 2014 | 2:19 am
    In this post I am going to show you 5 different ways you can customize your WordPress website. WordPress is such a flexible CMS and Blog system, that you can change almost anything. Of course you need to know what your options are, and how you can make these changes. Even if you are not a technical person, this post will still give you some ideas for your pimping website. So let’s take a look at some of the ways and means you have available to you, and why you would use each of them. When we are done, your website will rock!         Get this blog post as a PDF…
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    Digital Ad Quest

  • Google Shutting Down Orkut in September

    Digital Ad Quest
    8 Jul 2014 | 2:33 am
    Once upon a time, there was a Social Networking Site called – Orkut Do you know anything about “Orkut”, ever heard about this social networking website..?? The answer will be yes for most of the active internet users. Of course the young lads who have just started exploring social networking sites may not be aware about this one of the first social networking site. Yes it was one of the first social networking website, and it has ruled on the internet over a decade time. Orkut is owned and operated by Google, The search engine giant. This website was named after its creator, Google…
  • HTML Mailer Design Guidelines

    Digital Ad Quest
    10 Apr 2014 | 3:08 am
    We know that most of the companies give less importance to Email Marketing as compared to other digital marketing stuff. But keep in mind that when done correctly, email is still one of the best ways to promote your product and services online. In fact, it is one of the most popular forms of Digital Marketing. Designing an HTML email is bit tricky, so we thought to write an article about HTML Mailer Design Guidelines. Making HTML Mailer is different from Making a Website: Before getting into the more details, we should know that building an email is not like building for the web. HTML email…
  • Few Common Mistakes in Digital Marketing

    Digital Ad Quest
    17 Mar 2014 | 6:04 am
    If you are a business, to survive in the current scenario, you need to go digital. You need to get used to the latest marketing trends. You should have a website and get into the digital marketing. Let us know the mistakes made in the Digital Marketing. Most of the marketers do a common mistakes in Digital marketing. Common Mistakes in Digital Marketing: Inexperience Website Creator: Everything which is visible from the front end of the website, that’s not the only thing. Even a badly created or coded website looks good from the front end. Only a experienced web designer and developer can…
  • Perfect Media for Digital Marketing

    Digital Ad Quest
    15 Mar 2014 | 10:45 pm
    I have met with many peoples, who are actually confused that which media to use to promote their product or services. Sometimes it really becomes difficult to select the perfect media for digital marketing. Before getting into the finalization of perfect media for digital marketing, Marketers has to do a research about their products or services, their industry, competition etc. This information will certainly be useful in choosing a perfect digital marketing mix. Some media may be more effective in promoting some kind of product or services and other might be more effective in other kind of…
  • Forms of Digital Marketing

    Digital Ad Quest
    15 Mar 2014 | 5:29 am
    We all know that in the 21st century lots of thing are shifting from analog to digital, so in marketing. The importance of Digital Marketing can be seen easily. I am not denying the importance of traditional media in the marketing, but now a days digital media providing a good platform for Marketing. Companies now a days started giving equal importance to both traditional and digital media and there are few companies which are focusing more on Digital Marketing as compared to Traditional Marketing. Most of the traditional media can be used as push marketing. Where advertisement is shown to…
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    91 Digital

  • My Digital Marketing Toolbox

    Conrad O'Connell
    25 Jul 2014 | 6:47 am
    There is no shortage of paid software out there in the world of digital marketing. Anyone who works in digital marketing can attest to this fact when they log into Facebook and get dozens of ads. Ask five different digital marketing professionals and you’ll get a totally mix of tools. But, this is my personal […] The post My Digital Marketing Toolbox appeared first on 91 Digital.
  • Ironclad Website Planning: Sitemap Design and Creation Tips

    Conrad O'Connell
    4 Jul 2014 | 12:52 pm
      During any website project or redesign, you’ll want to create a sitemap. The reason that you’ll want to do this is so that everyone is on the same page before any code is created, any designs are started or the project gets really going. Before you hit ⌘-N on that project, get prepared: “If […] The post Ironclad Website Planning: Sitemap Design and Creation Tips appeared first on 91 Digital.
  • Avoid SEO Headaches: How I Set Up WordPress Websites

    Conrad O'Connell
    7 Jun 2014 | 4:29 pm
      I’m a fan of the massively popular CMS known as WordPress. It’s flexible, easy to understand, has great SEO potential, supported very well in the third party and overall easy to use. We find that WordPress is a good fit for a lot of our clients, personal websites and other projects. It works very […] The post Avoid SEO Headaches: How I Set Up WordPress Websites appeared first on 91 Digital.
  • Landing Page Software Reviews: Pros and Cons Of Each Platform

    Conrad O'Connell
    4 May 2014 | 5:29 pm
    At 91 Digital and across my career as a digital marketing professional, I’ve been a huge fan of landing pages. They’re great for using in pay-per-click lead generation, social media contests, sales pages, webinar registrations, email signups and much much more. Due to the nature of this large need for many digital marketing teams, landing […] The post Landing Page Software Reviews: Pros and Cons Of Each Platform appeared first on 91 Digital.
  • Keep An Eye On Mission-Critical Company Data With This Free Tool

    Conrad O'Connell
    30 Apr 2014 | 2:06 pm
    Data. At times, it can be a bit overwhelming. And understanding it all is no simple task. With our standard client kickoff process, we’ll often do a quick look at analytics data (typically Google Analytics) to view general web traffic numbers, traffic sources, engagement and conversion data. Within about 15 minutes, you can get a […] The post Keep An Eye On Mission-Critical Company Data With This Free Tool appeared first on 91 Digital.
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    Reputation Management, Simon Wadsworth » Blog

  • Bing introduces removal request form in response to ‘right to be forgotten’ EU ruling

    Simon Wadsworth
    24 Jul 2014 | 2:24 am
    Following the ‘right to be forgotten’ European Union (EU) ruling in May, the vast majority of submissions for link removals have been made through Google’s new search removal request form  – over 70,000 according to Google’s official blog. However this week, Microsoft launched its own online removal form, allowing individuals to request ‘blocks’ to search results through Bing. The application allows EU residents to request the removal of links to specific search results appearing about them on the Internet. Applicants using the Bing removal request form need to…
  • Social media – the ticking time bomb

    Simon Wadsworth
    16 Jul 2014 | 7:10 am
    The publication of the Reputation Report has brought online reputation management and social media into the spotlight once again. The report, commissioned by Igniyte, is a study of 500 UK businesses owners and higher decision makers. It looks at issues relating to company online reputation and the impact on business. In their article ‘Businesses voice fear over ‘ticking time bomb’ of social media’, PR Week make reference to Igniyte’s report. Interestingly though, it seems, according to PR Week’s article, the Confederation of British Industry (CBI) and the Federation of…
  • New York Times speaks to Igniyte about the ‘right to be forgotten’

    Simon Wadsworth
    16 Jul 2014 | 6:57 am
    Last week the New York Times reported on businesses profiting from the ‘right to be forgotten’ ruling – they approached Igniyte for a comment too. The legislation, which allows individuals to request links about them are removed from the Internet, has opened the way for a number of new business opportunities and companies are finding ways to cash in – whether they have the experience or not. “A search engine like Google should allow online users to be “forgotten” after a certain time by erasing links to web pages unless there are “particular reasons” not to.”…
  • ‘Right to be forgotten’ EU

    Simon Wadsworth
    9 Jul 2014 | 6:23 am
    The Daily Telegraph today reported that the UK Minister for Justice and Civil Liberties, Simon Hughes, will announce that “there is no such thing as Google’s ‘right to be forgotten’” in an address to peers. The Liberal Democrat, who has been a Member of Parliament since 1983, is expected to tell a House of Lords committee that people should not “assume that they have the right to remove material about themselves from the Internet.” The ‘right to be forgotten’ EU ruling was passed by the European Court of Justice last month, after Mario Costeja González…
  • Social media prenups

    Simon Wadsworth
    18 Jun 2014 | 1:06 am
    When it comes to social media it is often our nearest and dearest who are the most likely to upset or offend us online. It is hardly surprising then that social media prenuptials are the latest in a growing obsession to protect our personal reputations online. According to an article in the Daily Mail  there has been a ‘rise in contracts banning couples from sharing embarrassing posts’. Apparently, couples are introducing clauses into their prenuptial agreements, which penalise against posting ‘nude or embarrassing photos that might harm their significant other’s reputation’.
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  • Focus On Cash Producing Tasks

    Ryan Even
    27 Jul 2014 | 12:30 pm
    If you were to write down everything you do while you’re “working” on your online business for an entire week, how many of the things you write down that you’re doing are actually “cash producing tasks”. In other words, stuff that actually makes you money? If your answer is “not enough”, you’re not alone: This video […] The post Focus On Cash Producing Tasks appeared first on
  • July 2014 Goals

    Ryan Even
    15 Jul 2014 | 12:54 pm
    Well, well, well…  At the top of last month’s June goals was Moving to Infusionsoft…  Unfortunately it didn’t work out with Infusionsoft so at the top of my July 2014 Goals is moving everything back to Aweber. I’ve also been licensing some products in some of my niche markets lately so after the Aweber move […] The post July 2014 Goals appeared first on
  • June 2014 Goals

    Ryan Even
    1 Jun 2014 | 3:34 pm
    It’s the beginning of the month and time for my public declaration of my June 2014 goals! So without further ado, here are my… June 2014 Goals I’ll be doing some traveling again in June (just like I did in May) so this my agenda of what I will be working on during June, however, […] The post June 2014 Goals appeared first on
  • May 2014 Goals

    Ryan Even
    2 May 2014 | 1:17 pm
    Another Month… Another round of public goal setting. Time for my May 2014 Goals! WATCH: May 2014 Goals In this video I share my May 2014 Goals plus I talk about how my public goal setting has been working out for the last couple of months and I share some tips that you can use […] The post May 2014 Goals appeared first on
  • 30 Day Video Challenge Complete

    Ryan Even
    30 Apr 2014 | 12:14 pm
    WATCH: 30 Day Video Challenge Complete (Today’s video is my Day 30 video in my 30 Day Video Challenge) Ahhhh Yeah…  I’ve completed my 30 Day Video Challenge!  I’ve released a new video every day in April 2014. If you’d like to see all the videos I created, most of them are posted to this blog (with the […] The post 30 Day Video Challenge Complete appeared first on
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    Branding Media

  • Americans Hate Facebook

    Matt Jackson
    25 Jul 2014 | 6:23 pm
    It may have more than a billion members around the world, and many people may struggle to survive without its use, but according to the latest American Customer Satisfaction Index (ACSI), Facebook is the most hated of all social media sites; social media itself ranks as the fourth most hated of all industries. The respective success, or failure, of each of these sites is determined by a number of factors, but the group behind ACSI predict that the prevalence of advertising and ease of use are among the most important factors. Social media and social networking usage is higher than ever, and…
  • Google Top Of The User Satisfaction List

    Matt Jackson
    25 Jul 2014 | 5:37 pm
    Google has come out on top of the Annual Customer Satisfaction Index (ACSI) ahead of any other search engine for US customers. Apart from one year, Google has topped the list ever since the year 2000. All Others came second in the list, achieving an overall score of 77 compared to Google’s 83 rating. Bing and MSN tied for third with a score of 73 followed by Yahoo on 71 and AOL on 70. Of the major search engines, Google was the only one to make any gains when compared to the previous year. The search engines have enjoyed mixed results between them, on all fronts. Google not only remains at…
  • Facebook Hasn’t Finished With Graph Search Improvements

    Matt Jackson
    24 Jul 2014 | 9:21 am
    Early last year, Facebook released what it called Facebook Graph Search, which didn’t necessarily turn the social network into a search engine but it gave the site search engine capabilities. The aim of the company was to index its members, the links between members, and even more ambitiously, the content and links between content. While Mark Zuckerberg’s company now handles more than 1 billion searches a day, he has said that the process of creating a seamless search experience is a “multi-year voyage”. Traditionally, people used Facebook to connect with friends, but over time, the…
  • A Poem About Repurposing Website Content

    Matt Jackson
    2 Jul 2014 | 5:03 am
    Related PostsInspiration A Is For… Authority The post A Poem About Repurposing Website Content appeared first on Branding Media.
  • A Guide To Native Advertising [Slideshow]

    Matt Jackson
    30 Jun 2014 | 3:49 pm
    Native advertising is one of the biggest Internet marketing related buzzwords online. There are those that decry it as being evil, but there are many that are praising its benefits, and especially the massive amount of exposure that it can give a brand, a product, a person, a website, or a business. As well as our comprehensive guide to native advertising, we’ve also put together a brief and more basic guide to this Internet marketing strategy.   Now that you’ve got the basics, why not check out our main native advertising guide? The post A Guide To Native Advertising…
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    Motivational Marketer's Journal | Online Marketing Muscle

  • How Strong Is Your Brand Online?

    Dean Mercado
    23 Jul 2014 | 8:00 pm
    CAUTION: You will be judged by the strength of your brand online! In this video I share and recommend 2 simple and free key brand metrics every small business should track every month. The post How Strong Is Your Brand Online? appeared first on Motivational Marketer's Journal | Online Marketing Muscle.
  • Are People Talking About You Online?

    Dean Mercado
    10 Jul 2014 | 10:52 am
    Reputation Management is critical for small business. One bad online review, whether deserved or not, can thoroughly damage your chance at success. In this video, I share a simple and free tool you can use to begin managing your reputation online. The post Are People Talking About You Online? appeared first on Motivational Marketer's Journal | Online Marketing Muscle.
  • Is Your Business Mobile Ready?

    Dean Mercado
    26 Jun 2014 | 7:08 am
    So is your business mobile ready? Are you creating the best experience possible for your target market? How do you know? WARNING: All signs from all experts are pointing toward a huge shift in how people access the Internet…. how they look for what you do (or sell) when they are looking to buy. Mobile usage is growing exponentially year-over-year. In this video, I will explore this topic and offers insights along the way to mobilize your business. The post Is Your Business Mobile Ready? appeared first on Motivational Marketer's Journal | Online Marketing Muscle.
  • Is Your Website Copy Killing Your Business?

    Dean Mercado
    15 May 2014 | 7:29 am
    One of the most overlooked components of a website is your website copy. Have you noticed that as well? In this video segment I will point out 10 fundamental ways to improve the effectiveness of your web copy. The post Is Your Website Copy Killing Your Business? appeared first on Motivational Marketer's Journal | Online Marketing Muscle.
  • What’s The Difference Between Organic SEO and Local SEO?

    Dean Mercado
    30 Apr 2014 | 7:57 am
    In this video segment I simplify and answer the often asked question of differentiating between organic SEO and Local SEO. Additionally I will answer whether or not focusing on SEO is still a relevant strategy for businesses. The post What’s The Difference Between Organic SEO and Local SEO? appeared first on Motivational Marketer's Journal | Online Marketing Muscle.
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    Popular Media Consulting

  • Marketing Your Startup With No Money

    19 Jul 2014 | 2:44 am
    Are You Marketing a Startup With No Money? If you are then perfect if not share this with somebody who is! Well let’s get started then this post will give you insights on the the tactics that I use to help startup’s market when the budget gets tight. We have all been there before wanting to get your name out there but clueless on what to do when you have no money. When I first start my consulting firm I had some lint in my pocket and 20 British pounds from a trip last winter in my pocket. I was feeling a little lost and not sure how I could market my business. Since then I have…
  • Improve Your Social Media Marketing Strategy in 7 Ways

    14 Jul 2014 | 8:47 am
    Photo by Apricum .net on Creating Your Social Media Marketing Strategy Social media marketing is the rave in the business world. Everyone is declaring themselves experts and advice is thrown around leaving you scrambling for the truth. Well, I will help you create a simple easy to manage social media strategy with 7 tips from my experience with managing and maintaining social media accounts. Keep in mind that social media should not be your sole marketing strategy it should merely be a part of your overall marketing strategy with that being said let’s get right into it. 1.
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    Swamp Fox Digital

  • SEO Audit Checklist

    Jon Rivers
    2 Jul 2014 | 6:47 pm
    Having an SEO audit checklist is critical, specifically when you’re dealing with a large number or clients or sites that vary substantially in their scope and configuration. Without minding your Ps and Qs from an optimization perspective, it can be difficult to rank despite your best content development and outreach efforts. Likewise, even the most well-research […] The post SEO Audit Checklist appeared first on Swamp Fox Digital.
  • Panda Reiterated: Building Search-Friendly Content

    Jon Rivers
    27 May 2014 | 9:00 pm
    Google recently rolled out an update to its Panda algorithm. For those who haven’t followed the major search engine algorithm updates for the past few years, Panda is the component of Google’s search algorithm purported to remove sites with low quality (spammy) or thin content from the top of the search engine results pages. Despite several […] The post Panda Reiterated: Building Search-Friendly Content appeared first on Swamp Fox Digital.
  • Add YouTube Video to Genesis Template Using Custom Metafields

    Jon Rivers
    2 May 2014 | 7:54 am
    We were recently developing a video blog site and got tired of embedding iframes into every post. We thought it would be more beneficial to create a custom metafield where we could just input the YouTube ID of the video and have this appear in a predetermined location of the blog posts with video requirements. […] The post Add YouTube Video to Genesis Template Using Custom Metafields appeared first on Swamp Fox Digital.
  • Ethics in Digital Marketing

    Jon Rivers
    29 Mar 2014 | 8:34 am
    As Internet marketing professionals, we’re often questioned about our ethics in light of the loose regulations that govern our field. Due to the perceived novelty of digital campaigns and the relatively small budget that most companies allocate to Internet marketing efforts, our craft hasn’t fallen under the auspices of governmental or regulatory scrutiny up to […] The post Ethics in Digital Marketing appeared first on Swamp Fox Digital.
  • Digital Marketing in 2014

    Jon Rivers
    22 Jan 2014 | 6:14 am
    The Changing SEO Landscape It’s been an ongoing process, but Google continues to thwart opportunities to “proactively” build links – regardless of whether the process adds value to the online community. They recently made the first big move towards killing the idea of building website/blog authority via guest posting. They’ve also closed access to the […] The post Digital Marketing in 2014 appeared first on Swamp Fox Digital.
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    Internet Marketing Muscle

  • Using YouTube and Google Plus to Get Your Website Content Ranked High in the SERPs

    Bill Davis
    23 Jul 2014 | 9:38 pm
    Okay folks, this one is bound to be a doozy. I have been toying with a method to get at least 3 of the top 10 results on Google search and I just had it confirmed today by an external source that it works. This is like the freaking Holy Grail of SEO, content marketing, and social media. I will be laying out all the details in a subsequent post, but suffice it to say that this is HUGE! Stay tuned. The post Using YouTube and Google Plus to Get Your Website Content Ranked High in the SERPs appeared first on Internet Marketing Muscle.
  • The Fantastic 40, August 12-16, 2014 (Part 1)

    Bill Davis
    22 Jul 2014 | 7:18 am
    Join 40 of the world’s best marketers LIVE I’m going to be sitting in on what promises to be one of the biggest online Webinar events ever this August 12-16. That’s when 39 experts (and me!) in business and marketing…all eager to answer questions directly from you and the live online audience… will sit in on five two-hour daily sessions, eight of us each day. This could be huge and you should be there! I’m slated–tentatively–to be on tap on the first day (Tuesday, August 12). Even better…it’s free. If you register, you’ll get the final schedule and URLs…
  • Want to Know How I Got A Post Indexed in Less Than 4 Minutes?

    Bill Davis
    19 Jul 2014 | 5:09 am
    I just did a little experiment, and man o man, did it work better than I had anticipated! How to Get a Post Listed in Google in Less Than 4 Minutes Here’s what I did. I wrote the post on this site. Here it is — Need a Local SEO in Livermore? Then, I went to and made a post there, linking to the post above. Here’s that post: How to Get a Post Indexed Quickly by Using I waited. I’m not a patient man, so I gave it a few minutes before I entered in Google. Doing this (entering a…
  • Nifty Tool to Find Out What Themes and Plugins Your Favorite WordPress Websites Are Using

    Bill Davis
    18 Jul 2014 | 3:01 pm
    Want to know what plugins and themes your favorite websites are using? Have you ever stumbled across a website where you said to yourself, “Wow, I wonder how he did that?” Like the theme was pretty killer or there was a plugin that did something you hadn’t seen before, but you know you just need it, as in right now? If you want to find out what’s installed on a WordPress website, click the Twitter button below (it’s content unlockable by simply tweeting). Now, truth be told, it doesn’t capture every single plugin a site may be using. I think…
  • Can I Put Ads on a WordPress Blog?

    Bill Davis
    30 Jun 2014 | 9:38 am
    Can I advertise on a WordPress blog? It depends. Read below. I got this question from a friend of mine and thought I’d share my answer with you all. Here are the questions: Can advertising revenue be derived from a WordPress blog? Can the blog owner manage their own advertising links? Does WordPress have any revenue sharing available for their advertising streams? As in all things in life, “it depends.” There are 2 kinds of WordPress blog – hosted by or “self-hosted”. If the former, then the answer to advertising…
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  • Basic Search Engine Optimization Guidelines to Increase Organic Traffic

    Matt Baldwin
    8 Jul 2014 | 3:30 am
    Search Engine Optimization (SEO) basically refers to the methods and techniques used to optimize web content so that it can be easily found and indexed by search engines like Google. It is important for your website to be optimized because search engines serve as gateways between your website and the people who are searching for […]
  • 24 Tools & Examples to Create Videos for Small Business Branding & Marketing

    Matt Baldwin
    3 Jul 2014 | 3:30 am
    Complete Guide to Creating Web Videos for Small Business Branding & Marketing Campaigns along with 24 Tools, Examples and Tips for Video Content Production on a Small Scale...
  • 7 Different Types of Landing Pages You Can Make (with examples)

    Jeff Hendricks
    1 Jul 2014 | 3:30 am
    We’ve already talked about how important landing pages are and how you can make them according to your own preferences using WordPress. Now we’ll take a look at the different types of landing pages so you can better understand their roles and decide which ones you need to focus on. In case you’ve forgotten, landing […]
  • 21 Actionable Ideas for Driving Traffic to Your Website or Blog

    Matt Baldwin
    30 Jun 2014 | 3:30 am
    Whether you have an online business, website or a blog, traffic is important for everyone. The number of visitors you receive on a daily basis impact a lot of things, including your ad revenue, lead generation, conversion ratio and sales. Even if you’re paying for targeted traffic, who would mind additional traffic for free? Moreover, […]
  • StumbleUpon Guide to Generate More Traffic for Your Website

    Matt Baldwin
    26 Jun 2014 | 3:55 am
    StumbleUpon is an effective traffic generator, but is unfortunately underestimated by a lot of people. If used properly, it can send tons of traffic your way, even more so than comparable social networking platforms. How StumbleUpon works is pretty simple. Users search for their interests and are then shown related web pages. If they decide […]
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    SEO Marketing Expert

  • Is Google Shopping Worth it?

    28 Jul 2014 | 4:18 pm
    This is a question almost every small business or e-commerce owner will have moving forward online.  I’ve been quoted on my overall dis-satisfaction on many other sites throughout the net on the “new Google Shopping” and it’s effects on users, small business and the general state of retailing online since it’s inception.     So … Read More → The post Is Google Shopping Worth it? appeared first on SEO Marketing Expert.
  • Does Chiropractic Really Help?

    29 Apr 2014 | 4:50 am
    Okay, okay, I know it’s not about marketing.   However, the old saying goes. No Health = No Wealth!         With that in mind, I have to let everyone know that I was not in the perfect place the past 4 years.  And despite my healthy eating, regular weightlifting regimens and overall … Read More → The post Does Chiropractic Really Help? appeared first on SEO Marketing Expert.
  • Is Content Still King? No, Here’s Why

    24 Apr 2014 | 2:15 am
    Okay, okay. I know you’ve heard it before.   It’s the #1 belief that anyone who proclaims to know about what “Google Wants” seems to spurt out like the public water fountain when giving others advice on trying to help their website. So what’s changed really? Why are you even searching for whether or not … Read More → The post Is Content Still King? No, Here’s Why appeared first on SEO Marketing Expert.
  • Does Redesigning My Website Really Matter

    8 Apr 2014 | 5:59 pm
    So if I eat bad foods does it matter? Or, if you don’t exercise is it a big deal? And is it really important to redesign my website, even though I am not an online business?     As you can see, there are really many questions that you can ask yourself on “whether it … Read More → The post Does Redesigning My Website Really Matter appeared first on SEO Marketing Expert.
  • How Often Do I Need To Do Seo On My Site

    4 Apr 2014 | 2:56 pm
    This is a very interesting question.  I feel like when people ask me this question, it reminds me of the chores I used to hate doing when I was a kid (like making my bed).     However, just like doing you chores or maintaining maintenance on your car, there is a certain level of … Read More → The post How Often Do I Need To Do Seo On My Site appeared first on SEO Marketing Expert.
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    Ignite Visibility

  • Will Google Have to Pay for Stealing Content?

    John E Lincoln
    29 Jul 2014 | 2:39 pm
    Have you heard of a scraper website? It is a website that takes information from other sites and then positions it as their own. Google hates scraper websites, and ranks them very low in the search results. But when you think about it, isn’t Google a scraper website? Let me explain. Google Steals News If you do a search for something in the news, there is a strong chance you are using Google to do that. When you do the search, about 50% of the time you will get all the information you need from Google. In some cases, you will actually click on the news search result and read the entire…
  • Google Local Search Rolls Out Major Algorithm Change

    Mitchell Haw
    25 Jul 2014 | 10:03 am
    Google rolled out a pretty big algorithm update to their local search rankings as of last night. Currently there are not many details to analyze just yet, however it is known that the change has made a significant impact on local search. Ranking changes for local businesses, whether for better or worse, have been widely noticed. This has been stirring up quite a buzz in the SEO community and we are continuing to learn more and more about the algorithm change. While not many details of this algorithm change can be said for sure, it is safe to say that this change is striving to push local…
  • Instagram Attempts to Crush Snapchat with Possible Competitor

    Kelsey Prince
    24 Jul 2014 | 4:19 pm
    The social media world has spoken. Screenshots of a possible new Snapchat-like app are now surfacing from a small number of Android users. What is Bolt? Bolt, a supposed new app created by Instagram, is said to be “one tap photo messaging,” which sounds a lot like our good friend, Snapchat. The notification appeared at the top of some users’ Instagrams as a banner, and the “free” link did not work. While the first assumption is that Bolt is a new app that was leaked too soon, there are a few other explanations. Instagram has also been recently dabbling in…
  • Business Guide to Choosing an SEO Company in 2015

    Alyssa Ast
    24 Jul 2014 | 10:55 am
    With 2015 quickly approaching, many business owners are revamping their SEO strategies to stay ahead of their competition. However, developing an effective SEO strategy isn’t the only stressful factor business owners will face as it’s difficult to find a reliable SEO company, especially for businesses who have no prior experience dealing with an SEO firm. “Very simply, businesses are looking for a magic bullet that will put them at the top of Google’s search results. We know, of course, that magic bullets don’t exist and that everybody can’t be number one. However, that doesn’t…
  • The Most Important New Devices for Marketers to be Engaging in 2015

    Daniel Jensen
    23 Jul 2014 | 5:57 pm
    The Most Important New Devices for Marketers to be Engaging in 2015 While 2015 may seem a long way off and developments in the world of technology move at a startling pace, it’s never too early to start planning for the future. Anticipating how consumers will engage with the continually evolving developments in new devices is key for marketers to stay ahead of the competition. While it can be tempting to geek out on the variety of burgeoning gadgets, such as smart watches, Google Glass, and smart appliances, the marketing potential for many of those devices are still in their infancy.
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    Social Media Marketing | Digital Marketing Blog in India

  • Easy & quick ways to get top rankings on Google with particular keywords

    Rajat Jain
    26 Jul 2014 | 12:51 pm
    Today, I am going to blog something very interesting and helpful for seo experts to get the top rankings on Google with particular keywords in almost no time. In my earlier post ” step by step ways to improve search engine ranking “, I mentioned the best ways to optimize your website, make it search engine compatible, […]
  • Tech Tidbits for 2014!

    22 Jul 2014 | 2:10 pm
    Tech Habits are very important! There are several tidbits that you may already haveb if you dont make sure you follow these simple rules in 2014 for a better 2014!
  • Step by step ways to improve search engine ranking

    Rajat Jain
    22 Jul 2014 | 2:09 pm
    Search engine optimization commonly known as SEO has become a topic of interest for every businessmen these days. From small firm to large scale industries, from driving school to entertainment companies everyone wants to get the top positions or ranking on search engines like Google & Bing. Professional SEO Companies offers seo services charging heavy to […]
  • Importance of Landing Page in Digital Marketing

    Rajat Jain
    24 Jun 2014 | 11:23 am
    Today, I am writing this blog post to explain the importance of Landing Page in digital marketing (or) online marketing (or) internet marketing, whatever you like to name it. Before I get on to explain it more technically, I would like to give a brief definition of landing page and how it has come in […]
  • What’s better, to work for a bad boss at a good company or a good boss at a weak company?

    Dinesh Kumar
    27 May 2014 | 11:49 pm
      We’ve gotten this question several times while traveling around the world, and we have been amazed at how split audiences seem on the answer. Amazed, because to us this is an absolute no-brainer. If you have to pick between these options, by all means, work for the good company! Here’s our reasoning. If you […]
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    Biz Lab Online

  • Beginner Guide To FB Power Editor
    5 Jul 2014 | 7:49 pm
    Beginner Guide To FB Power Editor I’m sure by now you’ve all heard the hype jumping around on the Internet about FB Power Editor. So what is the FB Power Editor? It’s a free plugin that lets you simply bulk-edit your ads and a lot of other cool other stuff.  The Power Editor has been […] The post Beginner Guide To FB Power Editor appeared first on Biz Lab Online.
  • How To Set Up An Editorial Calender For Facebook
    30 Jun 2014 | 6:29 pm
    How To Set Up An Editorial Calender For Facebook   Facebook is a tremendous platform to gain exposure and gain followers, and grow your online influence. But there is huge challenge which is faced by online business owners and Social Media Managers, and that challenge is to keep their audience engaged, entertained, adding new fans […] The post How To Set Up An Editorial Calender For Facebook appeared first on Biz Lab Online.
  • The Benefits Of LinkedIn Publishing Platform
    26 Jun 2014 | 11:59 pm
     The Benefits Of LinkedIn Publishing Platform     LinkedIn boasted in April this year it had reached 300 million users. That is an astonishing number and is continuing to rise. Now if you are not using the power of LinkedIn in your marketing efforts, may I ask why not? Did you know that you can […] The post The Benefits Of LinkedIn Publishing Platform appeared first on Biz Lab Online.
  • How To Use Social Media To Build Your List
    25 Jun 2014 | 10:40 pm
    How To Use Social Media To Build Your List   Us Online Marketers know that all the money you make online is in your LIST. If you don’t it actually is. So how to use Social Media to build your List is the focus of this blog post. So let’s start with the basics and […] The post How To Use Social Media To Build Your List appeared first on Biz Lab Online.
  • 10 Tips To Develop A Content Strategy For Social Media
    24 Jun 2014 | 8:20 pm
    10 Tips To Develop A Content Strategy For Social Media As Online Marketers and Business Owners we know that we need to be interacting with our clients and potential clients using Social Media. And I have previously posted a blog about Social Media Cool Tools. But Social Media Marketing, like any marketing needs a Content […] The post 10 Tips To Develop A Content Strategy For Social Media appeared first on Biz Lab Online.
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  • Top Twitter Tools for Social Media Marketing

    Nader Mahmoudi
    29 Jul 2014 | 9:59 am
    We love Twitter. But we love it even more because of the add-ons, apps and tools that are available to us. Here is a list of some of the tools that we love to use. They are each uniquely designed to improve your social media marketing efforts. Using only a few of them will immediately streamline your Twitter presence and make you come off far more professional than if you so-called “do it yourself.” With so many free tools at your disposal, there’s no reason not to take advantage of the benefits. These tools are designed to make your Twitter experience easier. Discover which tools you…
  • How to Improve Social Media Marketing With a Google Plus Page

    Waylen Miki
    24 Jul 2014 | 4:26 am
    When we think about social media marketing and growing a businesses’ presence, we often consider each channel as one giant entity. The truth is, each portal has its own unique personality, searchability, and followers. Each portal can be used in special and creative ways in order to access the searchers and users who are already present. Google Plus is quickly becoming its own platform for business blogging, social media marketing and centre of consumer activity. Unlike LinkedIn, Google Plus crosses between a business presence and a purely non-professional presence as you might imagine is…
  • Be Yourself

    Nader Mahmoudi
    20 Jul 2014 | 9:11 pm
    Looking to find a way to earn money? Do you really want to attract more visitors, leads and revenue for your business / website?   Go and start! Don’t look for SEO, inbound marketing tips and different tricks. You don’t need necessarily to follow best practices and templates. Be yourself. Follow your heart.    
  • Increase your Website Traffic with the Art of Online Visualization

    Vida Setoudeh
    11 Jul 2014 | 2:26 pm
    Online visualization is a surprisingly strong weapon when it comes to gaining readers and attracting more traffic to your site. Though content has traditionally been about words, in this modern day and age, visually pleasing material can go a long way in attracting visitors to your site. If you’re not a graphic designer and don’t want to spend tons on one, there are a few alternative ways to create cool and engaging visual content. 1) Dipity This online resource enables uses to create interactive timelines and within each timeline, a number of events. The events are clickable with…
  • How to Increase Traffic and Get More from Social Media

    Waylen Miki
    3 Jul 2014 | 11:11 am
    There’s nothing better than providing fresh and original content to your subscribers. The problem is – how can you be sure that they are getting it? What happens if an interested subscriber simply misses out on the content when it was sent because they were busy, or otherwise distracted from your social media broadcasts and announcements? Maybe they would even appreciate being reminded in a month or so about a blog or eBook offer. Old content can yield decent results down the road. But it has to be re-broadcast properly and with an eye towards knowing and helping your intended…
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    Efferent Media's Blog

  • Why Your Business Should Use Instagram

    Matthew LaFemina
    17 Jul 2014 | 11:54 am
    In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook pages regularly, using clever hashtags on Twitter to join conversations, but there’s a red headed step child when it comes to Social Platforms, Instragram.  It’s not getting as much love as it should from businesses, and we can’t figure out why after looking at the numbers! Check this out,…
  • 7 Things You’re Doing Wrong on Social Media

    Jacob Ehrlich
    11 Jun 2014 | 6:59 am
    There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong. 1. Posting content only you care about. Your audience likes you, but they really like your brand. Don’t mistake your business page as a personal profile. This means sometimes you may have to post content that you don’t like, but you know your customers will. 2. Posting content at the wrong times. Social media channels act as a megaphone to help you reach your audience and…
  • Let’s Talk Twitter: Stop Tweeting Boring Sh*t!

    Jacob Ehrlich
    2 Jun 2014 | 9:58 am
    As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we’re going to switch gears and put the spotlight on Twitter and discuss the new profile design, the mute button feature and why you should stay active on the platform. The New Twitter Profile In the beginning of April, Twitter announced a new Twitter experience with new profile design. New features include: • Best Tweets – Your…
  • Efferent Media dot com – V2.0

    Efferent Media
    10 May 2014 | 7:11 pm
    Efferent Media, now established as a leading Long Island SEO company after just three years in business, announces the launch of its new website to make its services even more accessible and beneficial to a growing client roster. “Business online needs are growing exponentially,” according to Efferent Media President Joe Garraffo, “and our primary mission is to keep our clients ahead of them, giving them every capability they require to grow their internet audience and commerce. Our new [version] 2.0 website, which launched Friday, May 9th, will dramatically showcase our capabilities to…
  • Facebook’s Organic Reach Ends the Relationship: Explained with Your Favorite Memes

    Jacob Ehrlich
    21 Apr 2014 | 8:39 am
    As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and it’s been working great, especially on Facebook. It’s brilliant. They’re able to see results while they connect with their current customers and reach potential customers. What’s better than that? It’s the perfect relationship. The beauty behind Facebook for many business owners and marketers is the idea of being able to reach a targeted…
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    Super Monitoring Blog

  • Blow off Web Analytics with KISSmetrics

    30 Jul 2014 | 8:23 am
    The collection, analysis and measurement of the web data to understand and optimize the web usage utilizing the reports hence generated. Web Analytics is a multipurpose tool which can be used for measuring the web traffic, perform market research, to enhance the impact a website has on the visitors and also to measure the impact an advertising campaign has. Web Analytics helps you keep a watch on the traffic on your website and also reveals the popular trends useful for market research. It provides the number of visits and page views a website has. Web analytics can be divided into two…
  • Competitive Intelligence Tool – WhatRunsWhere

    Sarvesh Ahuja
    15 Jul 2014 | 11:29 am
    The act of supporting executives and managers in making strategies and decisions based upon defining, gathering, analyzing and distributing intelligence assessment, forecasts of behavior or recommended course of action regarding a product, competitor, customers or some aspect of the environment is called competitive intelligence. Learning about what’s happening in the business outer world so that you can compete better and beat your competitors. Competitive intelligence is one of the most ethical and legal practice where the focus is on the environment external to the business. The process…
  • Brand24 – The Perfect Social Media Informant

    Sarvesh Ahuja
    11 Jul 2014 | 7:11 am
    Monitoring social media websites such as blogs, news, wikis and micro blogging websites such as Twitter and social networking websites like Facebook, Google+, Video and Image sharing websites such a YouTube and Instagram and many other forums and message boards to keep a check on the sentiments of your customers as well as the volume of online conversation about your product is called social media measurement or social media monitoring. To determine the insights of a brand’s visibility on the social media, knowing the impact a social media campaign has, and identifying future opportunities…
  • Top websites, Google searches, Facebook pages and apps, Twitter and Google+ most followed in June 2014

    2 Jul 2014 | 10:11 am
    Scroll down for Twitter TAKEAWAYS (or click here) Feel free to use this infographic on your blog or website, but please don’t forget to link to TWITTER TAKEAWAYS Top 10 searches in June 2014: facebook, google, you, youtube, craigslist, world cup, weather, news, yahoo, amazon Tweet this Top 5 Facebook pages in June 2014: Facebook for Every Phone, Facebook, Shakira, Eminem, Cristiano Ronaldo Tweet this Top 5 Facebook apps in June 2014: Candy Crush Saga, Farm Heroes Saga, YouTube, Samsung Galaxy, Pet Rescue Saga…
  • Copyscape – The Plagiarism Police

    Sarvesh Ahuja
    26 Jun 2014 | 9:20 am
    Stealing and publishing content, ideas, expressions and thoughts authored by some other writer and representing it as one’s own authentic  work  is called as Plagiarism. Plagiarism can be considered as an academic dishonesty, though it is not a crime but a serious ethical offence and Plagiarism can be considered equivalent to copyright infringement. With an increase in the use of internet over the last few decades there has been an increase in the number of cases of violation of right to intellectual property or copyright infringement. After giving in a huge amount of time and efforts to…
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    Help your business to grow online locally

  • Steps for fixing Google duplicate listing for local business

    Enna Griffen
    17 Jul 2014 | 12:35 pm
    Duplicate listing is a term which indicates that your business has more than one listing on Google search or Google Places. For example, you have one office that you run your business from but when you search on Google you get numerous listings. There needs to be only one listing per business spot in search results as well as in Google Places. More than one entry can create confusion for customers and moreover affect revenue. Hence, it’s important to ensure that you have only one unique listing. Given below are instructions for handling this duplicate listing issue effectively: 1. Log on to…
  • Local Keyword Research Tools for Small Business

    Enna Griffen
    10 Jul 2014 | 2:48 pm
    Keywords are the foundation for SEO (search engine optimization) and SEM (search engine marketing) strategies. When creating, launching, or adjusting SEO and SEM campaigns, you need to work with tons of keywords (words that you choose and want to rank well on search engine results). Global or regular keyword research is meant to be widespread, but local keyword research is meant to be more targeted. Due to this key difference, particularly outside large urban centers, finding and listing local keywords is definitely more challenging than finding global keywords. In the world of SEO & SEM,…
  • How to do Local Keyword Research for Regional Business

    Enna Griffen
    25 Jun 2014 | 5:33 am
    In today’s recovering economy, owning and operating a local business is full of challenges. One of the key challenges is continuing to improve one’s online presence with only limited resources. A significant component of a dominating existence in local search results is identifying the most relevant and productive keyword terms. This could be quite challenging when it comes to performing local keyword research (particularly if the geography you serve is limited), as localized terms might yield little or no monthly search data. Local keyword research is somewhat different than conventional…
  • DFW Rocks Social Media Conference Sessions 201

    Enna Griffen
    30 May 2014 | 11:58 am
    The DFW Rocks Social Media outlined in a configuration to provide for you the essential and key data to help you succeed as an entrepreneur online. 1. 16 Topic Specific Break-Out Sessions 2. 12 Expert Track Social Media 3. Careful investigation Q & A Panel Moderator David Kirkpatrick, Marketing Sherpa 4. Shutting Keynote Shelly Kramer June 29th Break-Out Sessions •    Break-Out Sessions •    Case Study Q & A Panel Special track ” Social Media” emceed by Tim Gillette w/ 12 Industry Experts June 30th Social Media Day •    Presentations •    Social Media Q…
  • Local business categories and its Importance for Local SEO

    Enna Griffen
    15 May 2014 | 1:39 pm
    When creating local listings for your business on search engines like Google, Yahoo! And Bing, you’ll be prompted to choose 2 to 10 categories that best describe your business. This is a really important step. In a survey, local SEO experts mentioned proper local business categories as the most important signal of relevance. Printed yellow pages directories were the first to popularize the notion of categorizing businesses. The ease of choosing from a list of similar types of businesses resonated really well with consumers. The long history of the yellow pages directory usage from then to…
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    SEO 5 Consulting

  • 3 New Opportunities for Marketing Audience Targeting

    28 Jul 2014 | 7:46 am
    At its inception, online advertising targeting methods primarily followed the track set by traditional advertising. Targeting tactics included the use of time-based data, geography and demographic details to provide a user type that would be the focus of the campaign. Now, however, the internet marketing evolution is moving rapidly, and an offshoot of this rapid evolution is the availability of new opportunities for targeting within online marketing campaigns. Here, we’ll look at how audience targeting is changing and focus on three specific areas of opportunity. 1.  Targeting…
  • A Quick Overview of the Panda Search Mechanism

    18 Jul 2014 | 7:43 am
    The evolution of the search engine is a topic that many online marketers dedicate hours of their time to each day. Marketers must understand how search engines analyze and then order their content if they’re to ensure that their websites and SEO content achieves top billing in search. Panda is the name given to the Google algorithm that decides how to rank content. Here, we take an overview of the Panda content analysis process and provide a summary of how the entire system works. 1. Panda Maintains an Up-to-Date Database The Panda database is continually refreshed, with new content and new…
  • Three Ways to Make an Instant Impact within Search Rankings

    10 Jul 2014 | 4:07 pm
    Through the Google Knowledge Graph, companies are now able to enhance the visual aspect of their search listings and provide users with comprehensive details on their brand instantly after a search has been completed. There are many simple site markup techniques that can help listings jump off the page after a search query. And in this blog, we’ll look at three ways companies can use these techniques to stand out from the competition. 1) Use Google My Business to Place on Search Maps The Google My Business tool enables companies to ensure all their contact information is listed directly…
  • Three Reasons Behind Your Company’s Lack of Content Marketing Success

    27 Jun 2014 | 12:16 pm
    When building their content marketing campaigns, it can often take small businesses several months to develop a strong understanding of their audience’s content demands. Despite their efforts in content marketing investment, it can sometimes seem like it’s an uphill struggle to get traffic regularly visiting a brand’s website. And so it’s important that they identify the reasons behind this content marketing failure and adjust their tactics accordingly. Here, we’ll outline three standout reasons why companies fail within their content marketing campaigns. 1. Lack of Commitment to…
  • Google Outlines Ranking Process for Sites that Don’t Receive Many Links

    20 Jun 2014 | 8:16 am
    SEO specialists have long understood the idea that a high number of back-links to their clients’ sites can improve site performance within the search rankings. But there is still a haze of confusion on the techniques Google uses to rank sites that have few links from other sources across the web. In a recent webmaster video, Google’s Matt Cutts explained the methods Google uses to rank sites that don’t receive many inbound links from other sources. Here, we’ll outline two of the techniques discussed: 1)      Use of Keywords In the video, Matt Cutts discusses the use of keywords…
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    Laughing Samurai

  • Inspirational Quotes: George Bernard Shaw

    Benjamin Collins
    22 Jul 2014 | 11:53 am
    Everyone loves inspirational quotes designed in fancy poster like displays of typographical genius right? With the dual purpose of fueling creativity and motivating our team, clients and guests as they enter the Laughing Samurai headquarters, we’ve been posting a series of quotes and images that move us on our entry wall. It might be an image we’ve found, or a quote or something random that was said that stuck in our heads. It might be unreasonable, but we thought you might enjoy some of what we’re hanging, so we’re gonna post them here from time to time. Yeah.
  • What Does it Take to Build a Brand Culture?

    Benjamin Collins
    25 Jun 2014 | 9:09 am
    We know what it takes to define a brand. Whether it is defined from the beginning or not, every business has a mission. It starts with an idea, from a founder or group of founders, and they set off to bring their vision to life. If their vision involves products, the mission might involve innovation or value. If they’re branding a service, their mission could involve user experience or dependability. Even if it takes time to put it into words, there is a natural attitude that forms around a business that goes into their mission and values and with a little focused effort you can start…
  • Summer Solstice Celebration

    Laughing Samurai
    23 Jun 2014 | 11:36 am
    Held annually on Summer Solstice, Bonfire, is somewhat of a mid-year revitalization for our team. It’s a time to toast to our accomplishments in the first 6 months and cheers to all that is to come in the second half of the year – while getting to entertain some of our closest friends/clients. We are always evolving as a company, but our culture continuously grows deeper and is on full display at this event. Nothing is more Samurai than an evening filled with food, drinks, drum beats and some of the most awesome people in our community! Huge thanks to The Acre for providing the…
  • Blistered Tomato Soup

    Angelina Aldrich
    5 Jun 2014 | 9:13 am
    Soup has this sad stigma of being a winter time meal. But, we’re here to tell you that as long as your AC isn’t broken in the Florida afternoon heat, soup is quick and easy comfort food year round. We usually have enough veggies and herbs on hand to be able to throw in a stock pot whenever soup cravings hit, but this particular recipe would even be worth a special trip to the grocery store. It’s a fancy take on the forever classic tomato soup and as always, would be paired perfectly with a grilled cheese. WHAT YOU’LL NEED 2 Pints of Tomatoes (grape or cherry work…
  • Search Engines Can Tell If Your Content Sucks.

    Benjamin Collins
    15 May 2014 | 1:58 pm
    There’s been a return to quality movement that’s been going on for years. Maybe it’s just us, but things like the slow food concepts, craft cocktails and website’s like Etsy where you can get handmade and vintage items (that means stood the test of time) are a sign that people are demanding more out of less. People are realizing that it’s impossible to do it all, so they’re being more selective with what they’re doing. Content marketing is a similar movement – seeking to deliver the most possible value to the user. Content marketing is about…
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  • The Methods I Use To Increase Productivity

    Jasper Oldersom
    17 Jul 2014 | 12:41 pm
    You probably work hard, but sometimes you feel like you are being pulled on from all directions. It does not feel like you control you own day. Do you ever stop working with the feeling you have been really busy but not productive? In this article I highlight the methods that i use to keep a clear mind while increasing my productivity. I hope you’ll like them! Find Out What’s Making The Difference In order to be productive, you need to establish what’s important and what’s not. The most productive people only focus on what absolutely needs to be done. 20% of your work…
  • The SEO Tutorial That Will Blow Your Mind!

    Jasper Oldersom
    9 Jul 2014 | 12:46 pm
    I decided to write this article to create a kickstart for those who want to improve their website. You can start using this tutorial to your benefit today.Believe me, it’s worth it What You Learn How to optimize your title tags How to create a killer meta description How heading tags work and how you need to use them What an alt text is and how to use it appropriately How to create an organized URL structure The importance of content on your site How to do Keyword Research to understand what your audience wants to know <ahref=“”Opportunitybuilding>Download Your Free…
  • Reasons To Update Your Old Blogs Posts

    Jasper Oldersom
    8 Jun 2014 | 1:40 pm
    This was a question that was recently asked on Google+: Will adding content to an article that i wrote 6 months or even longer ago get me in trouble? My answer is no, there are only benefits to updating old posts or even merging several of your post to 1 big one. Google likes it It’s not like Google is going to punish you because you updated your post after you pressed published. Google actually likes it fresh! The rules change What might be a definite yes today, could be a definite no tomorrow. The rules change overnight, so check your facts. Is your content still relevant? Anyone…
  • Problems are opportunities

    Jasper Oldersom
    3 Jun 2014 | 11:27 am
    I recently started  this website to improve my writing (and my English) and to share you what i know about online marketing. I believe that when you teach other people what you know, you also gain a deeper understanding about it yourself. I am learning new things about online marketing every single day. Online marketing is constantly changing, and i want to be naturally flowing with the stream, not trying to swim against it. This website is a good way to use my creativity and to dig even deeper into the subjects. When i was 17 years old i got into the online marketing business. I was an…
  • What to pay attention to when creating conversion buttons

    Jasper Oldersom
    31 May 2014 | 7:33 am
    If you want to create a good conversion button there are a couple of things to pay attention to. I would always recommend you to keep testing what works best for your landing page, because even a slight change in your conversion button can improve conversions on your landing pages easily. Attention ratio and landing pages Did you ever click on a compelling paid ad for a specific term, only to be redirect to the homepage? Argh! Chances are big that you didn’t buy a product from that website. There we’re simply too much links and it was not instantly clear where you should go to…
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  • How To Build Anticipation

    28 Jul 2014 | 10:29 am
    You are in the process of making a very cool and innovative product. You want to get people excited about it before it hits the stores. For that, you need to build anticipation. You need to get people talking and social sharing about your product to get excitement going. Think of a new iPhone launch every year. People wait in lines for hours to be the first in the store to get the iPhone. They are so intrigued by the product that they are willing to camp out in the cold just to be one of the first people to get it. So how do successful companies build this kind of anticipation? They begin…
  • 10 Ways To Utilize Facebook To Promote Your Company

    16 Jul 2014 | 6:51 am
    Are you looking to maximize Facebook to market your company or website? Here are some tips and tools that I recommend to achieve that goal based on my experience as a digital advertising agency for large and small companies. Facebook has become the #1 social network on the Internet landscape, so you absolutely have to be leveraging Facebook for all you can as a business, website owner, or blogger. Facebook keeps changing and evolving, so you have to stay on top of what you can do to maximize your presence on Facebook to generate as much traffic and exposure as possible. Facebook represents…
  • Why You Should Include Video Marketing In Your Affiliate Marketing Efforts

    10 Jul 2014 | 6:09 am
    Have you created a video to help with affiliate marketing? If not, you should stop and read this article!  Video marketing has taken the marketing industry by storm recently, and while some may have thought it was a fad we would get over, it is still continuing to gain momentum. A recent Info-graphic created by Social Media Today highlights the impact video creation has had. It also shows the capability it has to increase your online presence in this day and age. In my opinion this is the way that affiliate blogging is headed in and here are some of the main points to show you:…
  • 14 Effective Ways to Earn Money Through Affiliate Marketing

    1 Jul 2014 | 7:54 am
    Affiliate marketing is a great way for anyone with a website, blog, Facebook page, or Twitter account to earn extra money through the Internet. It’s really easy to get started and start growing your affiliate marketing empire. I wanted to take a few minutes to discuss some ways any ambitious affiliate marketer can maximize their efforts and start generating revenue with their time spent working online. The first step most affiliate marketers take is to launch a website or blog. I recommend a 100% free website. All you need is a gmail account and you can launch your first blog…
  • Why You Should Integrate Inbound Marketing Into Your Affiliate Marketing Strategies

    24 Jun 2014 | 7:30 am
    As affiliate marketers you are trying to find ways to encourage others to buy another organizations product for a portion of the sale. Some do this by writing reviews; some do this by writing blog posts but either way your ultimate goal is to get the right person who is interested in the product or solution you are affiliated with.   The latest trend in the online marketing realm is Inbound Marketing. It started to gain popularity in late 2008, and is now being used by thousands of companies across the world. Inbound marketing’s most basic purpose is to help you attract the right customers…
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    Web Technology Blog - Unveil the

  • Why are You Not Where You Want to Be Online?

    28 Jul 2014 | 5:49 am
    Not enough viewers or readers on your website; not enough engagement on social media; not enough people wanting to buy your products or services? Those are the most common problems business owners have when it comes to their online experiences.....
  • Rewind Saturday - Top Bloggers The Week of 7/19/14 – 7/25/14

    26 Jul 2014 | 5:12 am
    This week I share articles from Adrienne Smith, Mi Muba, Leslie Denning, Carol Amato, Stephanie Frasco and Leslie Samuel. This last week was an incredible one of connecting and learning from other bloggers who offer a very different service than I do but serve the same audience.....
  • Why Isn’t Your Online Presence Exploding?

    24 Jul 2014 | 5:49 am
    I just want to ask you one simple question: “Is your online presence exploding?” I am willing to bet that the overwhelming majority think their website is either well done or at least adequate. But compared to what metric? In all likely hood it’s determined by the court of personal opinion; that being the personal opinion of the site owner or company; not the site visitors or your prospects who will never tell you the truth about your website or why they won't engage with you online. They may not even be able to tell you, but they know they just cannot get themselves to do it.....
  • Mastering Your Business - 5 Areas You Must Perfect to Succeed

    22 Jul 2014 | 5:51 am
    Who hasn't felt overwhelmed by the demands of running a business? Perhaps it isn't the glory that you thought it might be? The truth of the matter is this; You may not own your business, your business may own you! Unfortunately, It’s not uncommon in the small business world.....
  • Rewind Saturday - Top Bloggers This Week

    19 Jul 2014 | 5:50 am
    This last week was an incredible one of connecting and learning from other bloggers who offer a very different service than I do but serve the same audience. Join us as we spotlight our top blog articles of the week.....
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    Volume Nine » SEO Blog

  • Is Google+ Going Extinct?

    Ashley Peterson
    29 Jul 2014 | 10:00 am
    … Not quite. Rather, it seems that it’s being put on the endangered species list. Last month Google had their Google I/O (“Invitation Only”) conference, and the agenda did not include Google+. In the past, Google has been known for pushing their social network Google+ onto their users. In fact, the agenda dedicated a full two-days worth of sessions at the 2013 I/O Conference. So What’s Happening? Google+ officially launched in June of 2011. It originally wanted to become a new social network to compete with Facebook and others, but it has evolved into more of a social layer. Since…
  • The Biggest Brand Social Media Fails…Like Ever

    Amanda Wilt
    24 Jul 2014 | 9:00 am
    Sending out a tweet, Vine, or Facebook update has always been an opportunity for you to embarrass yourself. Sure, they offer us all a good a laugh, but what happens when a brand makes a major social media faux pas? Chances are they are going to get caught and be publicly shamed on those same social media platforms. Lucky for you we rounded up the biggest social media fails from brands right here, and what you can learn from them. 1)     U.S. Airways Shows All What Happened: In response to an angry series of tweets from an irate customer, U.S. Airways tweeted out “We welcome feedback…
  • Gaining Google Local Business Reviews the Right Way

    Richard Lesher
    18 Jul 2014 | 8:00 am
    As many businesses have learned over time, getting reviews of your business on your Google listing can be more difficult than originally anticipated.  As an extension of word of mouth marketing, we all want rave reviews for our business that can help others in the decision making process see all that we have to offer. The problem lies in the fact that people who may be unhappy for whatever reason are much more likely to use this public outlet to express their feelings, and those that are happy with services received are much less likely to express their satisfaction.  So how do you get…
  • What Do You Need to Know About Upgrading to Universal Analytics?

    Richard Lesher
    15 Jul 2014 | 8:30 am
    With a year of beta testing in the books, Google moved Universal Analytics to production status in April 2014. While every site had the option of making the move during beta testing, it’s safe to say many webmasters were hesitant to make the change without more information. Would you lose historical data?  Did customization of analytics port over to the new platform? More importantly, if you liked your Google Analytics, were you allowed to keep it? All Sites Will Eventually Move to Universal Analytics Since its infancy, Universal Analytics has always been seen as the next step in the…
  • Do Consumer Reviews and Comments Help Ecommerce SEO?

    Chuck Aikens
    14 Jul 2014 | 9:15 am
    Reviews, comments, and other forms of UGC (user generated content) frequently become a focus of social media marketing and brand management – but did you know that they are also important for SEO? Yes, reviewing or commenting on products and posts can indeed give you a better page ranking, provided you use the right tools and make commenting options easy to find and use. Read on to find out why you should be encouraging all your customers to go ahead and type what they are thinking. Why User Reviews Matter to SEO Reviews and comments are some of the most valuable UGC; they have numbers on…
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    Blackhat Sparrow Internet Marketing

  • How To Easily Become A Clickbank Super Affiliate

    Captain Jack Sparrow
    28 Jul 2014 | 5:58 am
    Taking the decision to make money online as an affiliate marketer could be one of the best decisions you will ever make. The best thing about this type of marketing is that anybody of any skill level can jump on the wagon and make the journey to online success. Affiliate marketing is a very cost [...] The post How To Easily Become A Clickbank Super Affiliate appeared first on Blackhat Sparrow Internet Marketing.
  • How To Enhance Local Business Internet Promotion

    Captain Jack Sparrow
    26 Jul 2014 | 7:11 pm
    The internet is a very powerful extension of all your efforts to promote your business and products at a local level. You should never think your internet marketing campaigns are any less important than anything you do with your local marketing. These two marketing platform should work in unison so they can complement and enhance [...] The post How To Enhance Local Business Internet Promotion appeared first on Blackhat Sparrow Internet Marketing.
  • How To Make Fast Money Online With Videos

    Captain Jack Sparrow
    22 Jul 2014 | 8:31 am
    Thousands and thousands of people have been searching for the answer to the question ‘How To Make Fast Money Online?’ Dependant on your overall goals you can easily make small amounts of money online fast. But if you want a long standing income then the only way to make decent amounts of money is a [...] The post How To Make Fast Money Online With Videos appeared first on Blackhat Sparrow Internet Marketing.
  • How To Build A Successful Affiliate Website

    Captain Jack Sparrow
    17 Jul 2014 | 1:10 pm
    Let us first think about what building an affiliate website is all about. When you hear people talking about affiliate websites, they are describing a money site that you build to promote products that you do not actually physically own. There are many ways you can monetize an affiliate website by joining affiliate programs and [...] The post How To Build A Successful Affiliate Website appeared first on Blackhat Sparrow Internet Marketing.
  • How To Identify And Analyse Your Niche Competitors

    Captain Jack Sparrow
    10 Jul 2014 | 11:17 am
    If you have ever took the time to search for and fully analyse your main competitor’s websites, then you will know you can gain some excellent insight into methods that will help increase your traffic and the overall popularity of your website. Below is a few hints on how you go about actually analysing your [...] The post How To Identify And Analyse Your Niche Competitors appeared first on Blackhat Sparrow Internet Marketing.
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    Silkstream | Web Design Blog

  • Dedman Gray’s New Bespoke Website Design

    28 Jul 2014 | 4:39 am
    The Silkstream team were approached by Dedman Gray, a local property consultancy firm, who were looking for a new website. Who are Dedman Gray? Dedman Gray are local property consultants based in Southend-on-Sea, and covering the South East of Essex. They specialise in the sale, letting and acquisition of all types of commercial premises, the sale Read More(Visited 2 times, 1 visits today)The post Dedman Gray’s New Bespoke Website Design appeared first on Silkstream | Web Design Blog.
  • Weird Al Yankovic: Internet Marketing Genius?

    25 Jul 2014 | 2:57 am
    ‘Weird Al’ Yankovic Explains the Internet to Fox’s Stuart Varney: (I’ve also provided a video transcript at the end of this article.) Last Monday (14th July 2014), Weird Al Yankovic released the first music video of his #8Videos8Days campaign to promote his new album “Mandatory Fun”. In the month leading up to the debut of Read More(Visited 34 times, 1 visits today)The post Weird Al Yankovic: Internet Marketing Genius? appeared first on Silkstream | Web Design Blog.
  • Expert Print’s New Quality Website

    21 Jul 2014 | 6:00 am
    Adam and Tristan were asked to create and design a beautiful new bespoke website for Expert Print, to show off the quality and professionalism of their printing service. Who are Expert Print? Expert Print are a commercial printing service, with a proud reputation of being one of the region’s leading commercial printers. They have experience Read More(Visited 25 times, 1 visits today)The post Expert Print’s New Quality Website appeared first on Silkstream | Web Design Blog.
  • Social Media During Indonesian Presidential Election

    18 Jul 2014 | 1:39 am
    It’s been fascinating to watch the use of social media leading up to the 2014 Indonesian presidential election on the 9th July, with both presidential candidates competing against each other on what could be perceived as the most significant battleground of this generation: The Internet. With the number of brands competing against each other on Read More(Visited 321 times, 1 visits today)The post Social Media During Indonesian Presidential Election appeared first on Silkstream | Web Design Blog.
  • BSW Marquees’ Elegant New Website Design

    14 Jul 2014 | 4:33 am
    Silkstream were asked to redesign BSW Marquees’ outdated website, giving it a fresher and sleeker look! Who are BSW Marquees? BSW Marquees is a family run business going back four generations with over 40 years experience. They offer a professional marquee hire service throughout Essex, and are reputed as the leading and most experienced marquee company Read More(Visited 38 times, 1 visits today)The post BSW Marquees’ Elegant New Website Design appeared first on Silkstream | Web Design Blog.
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    Infinite Conversions - CRO Tips

  • 6 Mobile Checkout Usability Limitations You Need to Know

    24 Jul 2014 | 10:05 am
    Before anything else, get your hands on a standard or regular business card and take a good look at it, especially its size and dimensions. You are looking at the “default” screen size of most mobile... Learn more about increasing sales, revenues and your conversion rate. Don't miss out!
  • Why Growth Hackers Should Consider Conversion Rate Optimization

    16 Jul 2014 | 4:35 am
    If you’re running an Internet start-up, you’re probably aware of the phenomenon of  growth hacking – and if you’re not, you should be. Put simply, growth hacking is a way of finding... Learn more about increasing sales, revenues and your conversion rate. Don't miss out!
  • 3 Things You Need to Know About Engaging Online Consumers

    8 Jul 2014 | 5:15 am
    Before the internet, engaging with your customers was child’s play. To get customers, you sent flashy ads off to newspaper and periodicals or, if you could afford it, radio and TV. To keep... Learn more about increasing sales, revenues and your conversion rate. Don't miss out!
  • 16 Quick Win Conversion Rate Tips to Increase Sales

    22 Jun 2014 | 3:34 pm
    You have taken the first step towards higher profits, sales, and conversions. Most importantly to your customer, conversion rate optimization will result in a superior customer experience. The global... Learn more about increasing sales, revenues and your conversion rate. Don't miss out!
  • 20 Step Sales Letters Cheat Sheet #1

    20 Jun 2014 | 11:55 am
    You have taken the first step towards higher profits, sales, and conversions. Most importantly to your customer, conversion rate optimization will result in a superior customer experience. The global... Learn more about increasing sales, revenues and your conversion rate. Don't miss out!
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    Phil Amery

  • 11 Facts in Favor of Marketing Automation

    Phil Amery
    27 Jul 2014 | 8:45 am
    There are too many tough challenges today’s online marketers have to face on a daily base. One of these challenges would be the limited time and resources they possess to reach their ultimate goal that of driving the business to success and achieve high returns on investments. Long past those days when nine out of […] The post 11 Facts in Favor of Marketing Automation appeared first on Phil Amery.
  • GAIQ (Google Analytics Individiual Qualification) Practice Test

    Phil Amery
    27 Jul 2014 | 8:45 am
    This is Step 4 of the 5 Step Guide to Becoming a Google Analytics Certified Individual which you should go through prior taking this practice test. I am also providing you with a downloadable PDF in which you’ll find the correct answers supervised by my two friends, sort of Google Analytics evangelists Julien Coquet from […] The post GAIQ (Google Analytics Individiual Qualification) Practice Test appeared first on Phil Amery.
  • A 5 Step Guide to Becoming a Google Analytics Certified Individual (GAIQ)

    Phil Amery
    27 Jul 2014 | 8:45 am
    So you failed your GAIQ test or scared of taking it? Guess what? I failed too the first time I took despite the many years of using it almost on a daily basis. Some of us think we are smart, know everything and brave enough to plunge in deep waters where most of us would […] The post A 5 Step Guide to Becoming a Google Analytics Certified Individual (GAIQ) appeared first on Phil Amery.
  • Forecast Report on Global Digital Marketing Market

    Phil Amery
    27 Jul 2014 | 8:45 am
    Date published: May 2014 by TechNavio | Nr of pages: 75 | Regions covered: Americas, EMEA and APAC Nowadays we marketers are facing a huge arsenal of newly developed digital marketing tools, tools which help us in developing and implementing our online marketing strategies more efficiently. Each of these tools have specific functions they can […] The post Forecast Report on Global Digital Marketing Market appeared first on Phil Amery.
  • Your Ultimate Competititive Benchmark and Analysis

    Phil Amery
    27 Jul 2014 | 8:45 am
    Whether you are in the start-up phase or an already well established and widely renowned business within your niche, there is one critical and continuous threat you are facing on a daily basis and that is your competitors. How do you recognise them, how deep can you get into their minds, their strategies and last […] The post Your Ultimate Competititive Benchmark and Analysis appeared first on Phil Amery.
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