The age old battle between sales and marketing may not be entirely over, but we have come a long way. I'll admit to playing into the friendly banter with my sales counterparts from time-to-time. But in all seriousness, can you imagine what would happen to a sales director if they stood up at a company meeting and said: No, we didn't hit our sales quota this quarter, but we were doing some A/B testing on our pitch?" In Sales, there's not much wiggle room to get away with a "didn't meet quota" type of response. With so much riding on their success, can we really blame salespeople for…
Internet Marketing
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Most Topular Stories
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6 Life-Altering Questions Marketing Should Ask Sales [Video]
Inbound Marketing and Technology Blog16 May 2013 | 2:54 pm -
9 Inbound Marketing Lead Generation Tips With Twitter
The B2B Inbound Marketing Blog9 May 2013 | 2:00 amAre you using Twitter as a revene-generation channel in your social media marketing process? Many SMB companies have adopted LinkedIn and Facebook as cornerstones of their social media marketing process, but overlook Twitter's revenue-generation potential. While we don't dispute the value of metrics like engagement and brand promotion, we're like most SMB companies - we use Twitter primarily for revenue generation. It's all about generating leads and closing business! Here are 9 tips to consider as you build a Twitter revenue generation channel. Tip 1 - use keywords in your Twitter bio… -
How To Generate Up To 73 leads a day
The Official Blog of Josh Boxer24 Apr 2013 | 5:19 pmHow To Generate Leads Online So what I thought i would start doing is just sharing some of the results that I have been getting. Over the past few months I have generated over 2000 leads online from scratch. Some have come from Co-ops I am involved in, Solo ads, Craigslist and other sources. Here is a snapshot of the past 2 days lead flow As you can see, today I have generated 42 leads and the day before 73. My best day is like 223 leads. I know, you may be thinking to yourself, “I have a hard time just generating 2 or 3 a day.” Am I right? Well, here is the scoop. Most… -
Marketing Ideas, Business Marketing Tactics
Blue Interactive Agency17 May 2013 | 8:18 amSmall business owners can easily get too involved in the day-to-day operations of their business to spend any time brainstorming marketing ideas to stay competitive and reach new customers. In a hyper-connected world where a strong online presence could mean better growth opportunities, 2013 looks to be a year of significantly increased online investment for small businesses. According to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide, 66 percent of small businesses plan to invest as much or more in digital marketing – websites, social… -
Unleash Your Creativity: 12 Ways To Be More Creative
Smart Online Success | Innovative Online Success Strategies29 Apr 2013 | 4:07 am“Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” ~Franklin Roosevelt When you unleash your creativity you will be amazed at how you can put the petal to the metal when it comes to accelerating your online success. By exploring how to [...]Unleash Your Creativity: 12 Ways To Be More Creative is a post from: Garin Kilpatrick's Smart Online Success The post Unleash Your Creativity: 12 Ways To Be More Creative appeared first on Smart Online Success | Innovative Online Success Strategies.
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ShoeMoney Internet Marketing Blog
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Hot New Internet Products May 13th – May 17th.
18 May 2013 | 5:00 amHere is a list of the newest internet marketing tools. All items listed are certified with volume sold and refund rate. Refund rate is a great indication of customers satisfied with the product. If one of these products interest you click the find out more information to go to their sales page which will be a much more detailed page about the product. All products come with at least a 30 day refund rate. List Eruption 2.0 - Great list building WordPress plugin that helps you maximize each subscriber that you get. Cost: $24.00 – Products Sold to date: 3000+ Refund Rate: 0.66% Click… -
Free Shirt Friday – DNTX.com
17 May 2013 | 5:00 amHappy Free Shirt Friday! Direct Navigation Traffic eXchange.. aka DNTX.com. They help you build a three step profitable campaign determining aspects such as if it is for a desktop, mobile, or a tablet device as well as if it is a PPC or PPR ad type. Have any of you used them? If you would like to see your website or company featured on Free Shirt Friday click here. Trying to increase your Google rank that is like no other? -
Conversion Conference Chicago June 11th – 13th
16 May 2013 | 5:00 amChi-town, what up!?! Conversion Conference is being held at six different locations this year including San Francisco (already happened), Paris, Boston, London, Berlin, and most importantly Chicago. Why is Chicago so important you ask? Because I will be speaking… that’s why!!! The Chicago conference is held from June 11th-13th at McCormick Place – West Building. I will be speaking on June 11th at 1:30, however. If you are planning on attending use the code: CH13SP18 for a discount. So let’s recap: What: Conversion Conference When: June 11th at 1:30 p.m. Where:… -
Dealing with Rejection Like a Boss: How to turn a Negative into a positive.
15 May 2013 | 5:00 amOpportunities are everywhere. You just have to know how to find recognize them. They are all around you. Opportunities are usually disguised as hard work, so most people don’t recognize them. -Ann Landers Yes, you actually have to do stuff in order to get stuff, there is no free lunch. It’s in “the doing” that we find either success or the ever stubborn frustration that comes from not finding success fast enough. Sometimes we get pessimistic about our odds of making it online and it feels like we’re wasting our time. This is when we want to… -
New Yahoo advertising gateway
14 May 2013 | 5:23 amIn 2010 Yahoo! announced that they were killing their publisher network and were now referring all current and new users to Chitika who has been a leader in monetizing your content way before Microsoft or Yahoo ever had their platforms. Yahoo is now allowing Chitika to syndicate search and text listings into mobile. This is HUGE news for existing and new Chitika publishers looking to monetize their sites. Don’t forget you can use Chitika and Google AdSense together on your pages at the same time. If you don’t have both you are missing out. Looking for an SEO service that…
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Net Profit Mantra
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Who Is a Blogger? What Blogger Does to Make a Living From Blogging?
17 May 2013 | 9:36 amDuring Chandigarh Bloggers Meet 2013, Key Note Speaker Harsh Agarwal started his presentation with the image shown above. We all agree with the fact stated in image. In additional to the above people also don’t trust in the power of blogging and don’t see it as an opportunity where one can make a living out of it. They still believes one can’t live with it being a blogger for the rest of their life. Let me tell you about a short conversion, I heard it from someone, can’t recall from whom. Once in a kitty party some modern looking women casually asked a lady… -
Tools That Turbo-Charge Page Loading Speed of This Site
16 May 2013 | 10:30 amAre you impressed with the page loading speed of this site? If your answer is yes then continue reading as in this post I’m talking about some tools which powered this website to run faster than other sites. if you are not impressed then you can close this window and head-up to some other site on your list or can still read on this post and suggest me if I’m doing something wrong here with website Page Loading Speed. Page loading speed matters a lot. In a survey it has been observed that while surfing the internet usually a visitor waits for on an average 3 seconds for a website… -
Google PR Update May 2013
11 May 2013 | 11:00 am“The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system.” - Udi Manber, VP Engineering Google, Official Google Blog There is much fuss about the upcoming Google PageRank (“PR”) update which is like to be any time during the current month i.e. May 2013. Bloggers are waiting for this PR update like student waits for their results after examination. Some has worked hard past couple of months and earned some good… -
7 Reasons Why I Choose Genesis Framework For This Blog
10 May 2013 | 9:25 amThis blog runs on Genesis Framework. The child theme that we see on this blog is Copyblogger Theme. This is by far the perfectly optimised combination I could see right now with the WordPress blogging software. Genesis is the best thing that ever happened to blogging. I’m a procrastinator if you ask me to work on SEO, page optimisation or any other stuff like that. Great to see Genesis is taking care of my SEO thing in an auto-pilot mode. It has done some tremendous job for me as far as SEO of this blog is concern as I’m not that great on working on these stuff. Its only… -
5 Things to Ask Yourself Before You Start Your First Blog
7 May 2013 | 11:37 amWe have approximately more than 100 million blogs in the world. Blogging is a new mass medium which is on the ascending. New bloggers are joining blog-sphere and many quitting too. It’s still in its developing stage and emerging as brand new tool for creating buzz about your business brand, ideas, opinion, views and thoughts. You might be thinking about joining this race and to have your own blog. But before you plunge straight into the world of blogging, I would like you to ask yourself a few questions. It’ll help you get a good start. This will also help you to…
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The Official Blog of Josh Boxer
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How To Generate Up To 73 leads a day
24 Apr 2013 | 5:19 pmHow To Generate Leads Online So what I thought i would start doing is just sharing some of the results that I have been getting. Over the past few months I have generated over 2000 leads online from scratch. Some have come from Co-ops I am involved in, Solo ads, Craigslist and other sources. Here is a snapshot of the past 2 days lead flow As you can see, today I have generated 42 leads and the day before 73. My best day is like 223 leads. I know, you may be thinking to yourself, “I have a hard time just generating 2 or 3 a day.” Am I right? Well, here is the scoop. Most… -
Internet Success In the 21st Century – How can it work for you?
18 Apr 2013 | 11:16 amEveryone Is Looking For The Right Internet Business Let’s face it, most people are sick and tired of working day in and day out, busting their humps just to come to the end of the month and see all their hard earned cash go right back out to bills and other obligations. With Inflation and the cost of EVERYTHING going up, people’s incomes are not going up with the rising cost of goods. What that does is causes your own personal deficit of rising credit card bills and going backwards instead of forward in your financial state. Basically, your lacking leverage in your life. When… -
How I am re-inventing myself in 2013
6 Feb 2013 | 6:07 amWell, it is now 2013 and while it has been a while since my last post, I don’t apologize for the absence. You see, sometimes you have to step away and take inventory of your life now and where you want it to be. My life towards the end of last year was kind of in shambles. I had no money in the bank, had bills piling up and I knew that I had to make a change. The greatest thing about life is that we get a “Do-over” every single day. I knew that everything I needed to succeed both spiritually, mentally and financially, I already had access to. I just had to make the… -
Best Heirloom Eggplant Parm Recipe.
2 Oct 2012 | 4:40 amBest Eggplant Parm Recipe One of my favorite Italian dishes is this “Best Eggplant Parm Recipe“. I have made Eggplant Parmesan with all kinds of different eggplants and I have to say that the Heirloom Eggplant makes for one of the tastiest Eggplant Parm’s EVER! Eggplant is one of those fruits that if made right can be just awesome, however, I am not a fan of eating it in stuff like Goulash or sauteed. It is best made in the manner I am going to go over right here. Best Eggplant Parm Recipe - Step 1: Take 3 Heirloom Eggplants and peel them with your favorite peeler. You then… -
The Best Porterhouse Steak Recipe On The Planet.
25 Sep 2012 | 6:07 amThe Best Porterhouse Steak Recipe First let’s distinguish the difference between a Porterhouse and a T-Bone: The two cuts look very similar: a T-shaped bone with a larger piece of meat on one side and a smaller one on the other. But there is a significant difference. Both cuts come from the short loin, the tender section of muscle between the rib and the sirloin. The short loin is composed of the top loin and the ultra tender tenderloin, (better known as fillet mignon when cut into steaks). The large side of the T-bone and porterhouse is the top loin (NY Strip Steak) and the smaller…
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ComBlu
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Another Blog Post about Content Marketing
14 May 2013 | 1:22 pmFact: Content marketing is the new darling of social business and has dominated the conversation over the last few years. The numbers speak for themselves. There were roughly 50,000 blog posts and over 100,000 tweets just on content strategy in the last year alone. When we published our first ebook in 2011 on Content Supply Chain, the new content marketing model was very early in its maturation and understanding. · Experts, thought leaders and agencies were busy redefining it and its relationship with social. · Only a small percentage wrote about content as a holistic process and it was too… -
Community Management: Not Just a Job, It’s an Investment
7 May 2013 | 7:05 amLast week I was talking with a client about a new community they will be rolling out and their need for a community manager. The conversation went like so many do: “Does this really need to be a full-time person? Can’t someone already on our team take this over?” And, as usual I answered “yes!” because saying “duh!” is really unprofessional. It got me thinking that we talk a lot about the role of the community manager. It might be time to stop thinking about them as another FTE and start thinking about them as investments. The world of finance tells us that a good investment is… -
When measurement fails you
6 May 2013 | 1:19 pmIf you were to sit down in any one of these seats in the below picture, could you decipher what was going on in a reasonable period of time while at 38,000 feet? What if your life depended on it? Without some serious help, probably not. What would you do? Nothing? Start pushing any button that blinked red? You’d be taking action without a clear understanding of the implications of your decisions. You’d find out soon enough if you guessed right though. This picture accurately depicts the amount of data that marketers have coming at them today. Like… -
Ring-ing in a New Year with Barclaycard US
30 Apr 2013 | 2:47 pmOkay, it is April. But for the Barclaycard Ring team, this month marked the one-year anniversary since launching its radical “crowd-sourced” credit card. From inception, the Ring’s value proposition centered on creating an experience with cardmembers that was simple, collaborative, transparent and fair – a fundamental shift in how many consumers perceive and interact with their credit card company. At the heart of the program is a community where members provide feedback to influence how the card is structured and managed; view the card’s financial performance; and share in the… -
Content Pain Points: Hurt So Bad!
22 Apr 2013 | 10:04 amIn 2011, we published Content Supply Chain, an eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals. ComBlu has created a companion, Epic Content Strategy: A Formula for Overcoming 4 Major Content Pain Points, which deals with four key pain points of content marketing. Following is a preview of the new eBook, which will be published mid-May. Pain Point One: Brands recognize their role as a content publisher, but still grapple with the best way to organize the content creation and distribution…
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Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
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Building Successful Low Budget PPC: Understand your Campaign Settings
17 May 2013 | 7:00 amIn charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing best practices for setting yourself up for PPC success. Follow along to pick up tips on how to build your first PPC account like a PPC superstar. Post #1: Building Successful Low Budget PPC: Account Structure During campaign creation, AdWords provides a number of settings to tailor a campaign to… -
Manage Stuff, Lead People: How to Turn Workers into Leaders
16 May 2013 | 7:00 amWe’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before. Letting these employees just sink or swim will be chaos – for you, the new manager, and for his or her team. For growing companies like Portent, it’s important to guide even the smartest, hardest working employees as they transition into management roles. As president, my role… -
3 Google Algorithms We Know About & 200 We Don’t
15 May 2013 | 7:00 amWhen I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. I scream silently in my head: “Don’t kill the messenger because we are all hapless Wile E. Coyotes chasing the Larry and Sergey Road Runner with zero chance of catching them, no matter what we order from ACME!” Thirteen years ago, before… -
Building Successful Low Budget PPC: Account Structure
10 May 2013 | 7:00 amIn charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing best practices for setting yourself up for PPC success. Follow along to pick up tips on how to build your first PPC account like a PPC superstar. Understanding how to setup the structure of your account is vital to PPC success. The account structure is the back bone of your account. Creating a… -
SEO for Beginners: Improving Site Speed
7 May 2013 | 7:00 amWe write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written two posts on how we configured Portent’s site: one is pretty advanced and the other is blindingly technical. They’re awesome, but what if you’re a small business owner without a geeky CEO or talented developer at your beck and call? When talking to clients, I noticed that many conversations went something like this: ME: HTTP compression is a breeze. Just have your dev…
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Greg's Corner
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Site scraping may be bad business, but courts say it’s legal
13 May 2013 | 6:51 amThe purpose of a classified ad is to reach the largest audience possible, casting the largest net, if you will. After all, whether you’re selling a car, renting a home or advertising a service for hire, the goal of the classified ad is to make sure that a large number of people see that ad So, why would anyone want to hinder the ability to reach the largest audience? Through a lawsuit, that’s exactly what craigslist was trying to do by arguing that it held copyright on the user-posted ads that appear on its sites. But, earlier this month, a judge ruled against the large classified site,… -
Raising Awareness to Aid the Fight against Human Trafficking
19 Mar 2013 | 7:05 amA friend of mine, knowing that I closely follow news about human trafficking, introduced me to a new resource – a sharp journalist out of San Diego who is doing more than just following criminal cases that involve human trafficking. This reporter, a woman named Elizabeth Aguilera, is also looking at the trends around labor and sex trafficking – putting names and faces on the victims and, more importantly, illustrating how this isn’t just a crime that victimizes immigrants. Human trafficking is impacting kids right in our own neighborhoods, the kids we’ve seen grow from toddlers to… -
Geebo’s “No Pets” Policy: Animal Lovers Understand Why
15 Jan 2013 | 9:30 amEveryone loves a puppy – but you won’t find any for sale on Geebo. It’s not that we don’t love puppies. It’s because we love puppies, kittens and other animals that we won’t allow animals to be sold on our site. You see, we learned years ago about puppy mills, the commercial breeders that sometimes put profits over the welfare of the animals themselves, and made a decision that we would not provide a marketplace platform for these breeders. Now, a report released by the International Fund for Animal Welfare, finds that the majority of the puppies advertised for sale over the… -
Can a Company Become Unique via Acquisition?
3 Jan 2013 | 11:28 amOne of the keys to being successful in business is keeping an eye on your industry – and your competitors. Over the past several years, the classified ads industry, like so many others, has been through its own periods of challenging times. Some of the companies – Geebo included – have adopted new strategies or developed new partnerships to bring something unique to the playing field. Geebo, for example, partners with a site called wegolook.com so that buyers of big-ticket items listed in Geebo’s ads in other parts of the country can dispatch an inspector to take a closer… -
Geebo reaches site traffic milestone as focus on job listings attracts visitors
23 Oct 2012 | 10:31 pmWhen you run your own business and the economy turns sour, there are tough decisions that you sometimes have to make. Some owners look at ways to scale back their operations. Others look for opportunity to expand. And still others – like myself – look for ways to adjust. Over at Geebo, we understand the diversity of a site that hosts classified ads. Some people are looking for a more economical car while others may be in search of a roommate. What we noticed was an uptick in searches for jobs – and immediately shifted our own resources to focus on job seekers. I identified the most…
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SpunkeBusiness
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Productivity – Are You Turbit or Rabtle?
13 May 2013 | 5:29 pmHow productive how you in your business? Are you quick to decide, but slow to act? Are you quick to start, but can’t maintain consistent action? Do you process all your ideas in depth, but lack a clear vision? Are you struggling to translate your creativity into results? In other words, are you a Turbit or a Rabtle? Ellie Drake introduced me to these imaginary beasts: A Turbit, is an animal with the head and mind of a Turtle, and the body of a Rabbit. A Rabtle, is an animal with the head and mind of a Rabbit, and the body of a Turtle. So why is this important for you and your business? -
How to Give Your Website a Makeover
7 May 2013 | 11:46 pmIf you have a website that was designed or built many years ago, it may be time for a website makeover! Depending on the platform you are using, also known as the content management system (CMS), and the level of access you have to your database files, a website upgrade can be relatively easy to do! Your website is a reflection of your business and brand! If your design, colour scheme, images or content is out-dated, what does it tell your visitors about you? A simple redesign of your website can be done in just a few step and inexpensively, but can make a big impact on your online audience. -
Beating the Entrepreneur’s Slump
24 Feb 2013 | 3:40 pmUps and downs are a fact of life. However, for small business owners establishing their place in the market (and in the heart of consumers), the downs can be long, hard and taxing. Instant success is rarely the rule when it comes to building a business, and especially for those ‘idea people’ entirely new to sales, marketing and management, the road to victory (or to making any kind of sustainable income) is often bumpy and full of obstacles. But, one must carry on, get back up and keep moving forward. Thanks to the recurring hurdles and constant challenge, growth is inevitable and drives… -
Facebook Ranked Comments – Getting more exposure out of your comments
14 Nov 2012 | 2:38 pmFacebook is testing yet a new feature to help businesses gain more exposure from the engagement they create. Thanks to ‘Ranked Comments‘ on Facebook business pages, being the first or the last to comment on a post is no longer the factor that will determine how much exposure you get. With this new ranking system, Facebook is hoping to reward those who share meaningful and engaging comments, gaining likes and generating further comments. What does this mean for your business on Facebook? We’ve always said that to be successful on Facebook, one must create engagement. -
Should you outsource your online marketing?
12 Nov 2012 | 4:24 pmFor business owners who have little experience marketing online, there are 2 options: 1. Tackling the learning curve and acquiring the new expertise necessary to carry out the tasks yourself, or 2. outsourcing. Of course, most business owners end up using a combination of both. Our experience tells us that the biggest mistake is to apply tasks without adequate knowledge. Acquiring that knowledge and experience will always require an investment in time, effort and money. Your decision to outsource some of the process, or the entire online strategy, will depend on how much you are willing to…
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Inbound Marketing Agency
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42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
8 May 2013 | 6:05 amThe proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. Why is this inbound marketing such a great way to generate leads? Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition. Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online… -
5 Tips for Content that Crosses Cultural and Linguistic Borders
25 Apr 2013 | 7:23 amWhen creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of. While a global readership might seem like something most of us dream of, with a little know-how it’s something that you too can achieve. Decide Who You Are Talking To When you write for the web, you aren’t just pushing out content at random. You are engaging with others, convincing them to buy into your idea or product. With this in mind, it helps to… -
Expert Video: How to Create Your Future Customer Engagement Strategy
19 Apr 2013 | 8:28 amConstellation Research CEO and Principal Analyst R “Ray” Wang visited the Software Advice offices during the 2013 South by Southwest Interactive Festival to talk about some research he released called “Building Your Interaction Strategy with the 9 C’s of Engagement.” In today’s world, we face constant demands for our attention — from social media to news alerts and loyalty programs. Wang asserts that companies must find ways to cut through this clutter if they want to compete in the future. To do this, they need to create a true engagement strategy based on authentic,… -
5 Jobs for Tomorrow’s Customer Service Team
12 Apr 2013 | 1:44 amLast summer, I wrote an article for InBlurbs called “5 Jobs for Tomorrow’s Marketing Team” that explored how trends in marketing will affect recruiting and staffing in the future. The post received so much feedback, we decided to revisit the idea this year through the customer service lens. I rallied some of the biggest names in staffing to help me come up with roles they see in emerging in the future support organization. Experts from Monster.com, CareerBuilder.com, SimplyHired and other staffing sites chimed into the conversation. The biggest change affecting these roles… -
How to Effectively Launch Your Business or Product in a Foreign Market
13 Mar 2013 | 8:29 amHave you set your sights on expanding your brand to overseas markets? In today’s global economy, going international is a smart move. It’s also one that needs some careful planning to get the best return on your investment. Foreign markets involve not only different languages but different cultures. That sure-fire strategy for your home market won’t always win customers overseas. In fact, in this world of social media, getting it wrong can be a business disaster. Let’s take a look at some things you can do to make your international launch a success – and what went…
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SEO Blog of Link-Assistant.Com
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25+ top internet marketing and SEO forums to join [as of May 2013]
18 May 2013 | 4:24 amIf you're in SEO and internet marketing niche, where do you promote your business and talk to industry peers? Sure thing, there're lots of social media places where web promoters hang out, including Google+ communities, Quora, Facebook groups and such. Yet there are good old forums that are also worth signing up to. In this post, you'll find Detailed description of top 5 SEO forums, with stats and a drilldown of marketing options Exclusive official blurb from one of the top forum owners A broader list of SEO forums, including non-English boards Top 5 SEO forums and how I've chosen them I'll… -
Friday cartoon: no guarantees
17 May 2013 | 6:07 am -
Penguin 2.0 Google update: what to expect and what to do
15 May 2013 | 7:13 amOver the last week, there has been one hot discussion in the SEO world: the coming Google update. It all started with a Matt Cutts' tweet last week to announce Penguin 2.0 and continued in a video explaining what webmasters should expect from Google in the coming months: Though this video lacks details about the exact algorithms behind the coming changes, it still mentions different issues the web spam team is working on, so there's a lot to digest. In a nutshell, this video states that Google Webspam team is "relatively close" to deploying Penguin 2.0. Penguin 2.0 will have a greater… -
6 Mompreneurs’ Stories You’ll Love! [Featured Interview]
12 May 2013 | 5:40 amDear all, Today we want to congratulate all Moms and wish them the happiest Mom's day ever! Everybody has a dream and for many Moms this dream is to have enough time for her family and her job. We've interviewed six outstanding mompreneurs who have learnt how to balance their business and family life. Some of them have only become Moms, other have years of experience, but all of them have shared valuable tips, recommendations and stories. Meet today's heroines: Holly Reisem Hanna in an Austin-based work at home mom, Publisher of the the award winning website - The Work at Home Woman, Social… -
Huge Link-Assistant.Com Affiliate Marathon starts!
7 May 2013 | 7:30 amEarn Big At Link-Assistant.Com Huge Affiliate Marathon Earn 33% commissions Win SEO PowerSuite Search algo updates for life Join the Affiliate Marathon now! Let's partner up!:) That's right – today we invite you to become a part of the dedicated and enthusiastic Link-Assistant.Com team! Join us this month to promote the world's leading SEO software- earn extra cash in affiliate commissions and win life-time Search algo updates for your SEO PowerSuite tools! Help us sell 5 SEO PowerSuite licenses and win big! Ok, here’s the deal. Today you’ve got a thrilling chance to try yourself as an…
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Email marketing consultant | Emailmonday
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5 telltale signs it’s time to review your email marketing
14 May 2013 | 2:27 amTake a step back. A critical look at your email marketing program can be very fruitful. Just like a car, it needs to be checked every once in a while. Fine-tuned, new oil, that headlight fixed. Most senior email marketers know this.But when do you know it is time to do that checkup? Here are 5 telltale signs that you seriously need an email marketing audit.1) Take a close look at your statistics.Bring up the email marketing statistics of the last couple of months. Common email statistics are opens, clicks and unsubscribes. But I want you to maily look at other performance metrics, like your… -
Het slimmere e-mail marketing boek (#email60)
13 Apr 2013 | 12:27 amHou je je bezig met e-mail marketing? Dan kun je waarschijnlijk een hoop leren van mijn aankomende boek: E-mail marketing in 60 minuten. Denk aan het beste blog dat je ooit las. Wat was er zo goed aan? Leerde je er iets van, verraste het je, was het interessant? Of was het toch iets anders dat het speciaal maakte?Ik ben door uitgeverij Haystack en Frankwatching gevraagd een boek te schrijven over e-mail marketing, hij komt uit als ebook en fysiek. En dat wordt erg interessant….Een e-mail marketing boekEen e-mail marketing boek, zeker nu erg relevant. Ieder bedrijf kan vandaag met… -
Skip into great email marketing with Micro-yesses
3 Apr 2013 | 3:52 amWhen a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like the ideal Skipping stone.These emails might look as if they are made in a minute. That’s how natural they seem. Yes, Achieving a balanced, clear and persuasive message takes some extra work on the marketers side, but it is worth it, for the result is a more effective email.Aligning your email marketing messageNow what main elements does an effective email consist of? Think of it as is a stairway with logical (although often subconsciously… -
Mother’s Day: E-mail Marketing to make Mom proud
1 Apr 2013 | 2:34 amMother’s Day is the perfect excuse to do something special for your e-mail subscribers. Just because you love them, and their moms, wives and girlfriends. But mother’s day also represents one of the biggest revenue opportunities.Not a bad idea to combine the two and craft a compelling e-mail program this Mother’s Day. Here are a few e-mail marketing strategies and tips to Make Mom proud.Events and special days as a part of your e-mail marketing calendarFirst off, it is a great idea to plan your e-mail activities up front using a (e-mail) marketing calendar. This can be as simple as… -
Birthday email whitepaper with examples
4 Mar 2013 | 3:00 pmIt is your birthday! Or maybe it isn’t…. Doesn’t really matter, because birthday emails are a marketers best friend. Find out why in this Birthday Email whitepaper, once you sign up for our newsletter.Includes lots of examples of actual real life birthday emails. What makes them good or bad. And tips for the active marketer. Sign up for our newsletter and get the Birthday Whitepaper NowFirst NameLast Name Email AddressCompanyCountry Netherlands Everywhere elsePS: All praise, hate, comments, feedback,tips and of course birthday wishes are welcome in the comments below.I hope…
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dotSearch Blog
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Oops! Email Campaigns Lost In Translation
20 May 2013 | 2:51 amEmail is a cost effective way of communicating with a global customer base. However, an email campaign (or any marketing campaign for that matter) that has been designed for one audience should never be simply ‘cut and pasted’ and sent out to prospects in other markets. It’s cruel to laugh, but in today’s post, to illustrate the importance of thorough country research, here are some hilarious (although probably not for the brands in question) blunders that could have almost certainly been avoided had these companies conducted detailed research and sought advice from… -
dotMailer, UKTI & Royalty in the USA
17 May 2013 | 10:15 amPrime Minister David Cameron, dotMailer founder Tink Taylor, and Mashable’s Peter Cashmore This week saw UK Trade & Investment’s (UKTI) US team welcome David Cameron and Prince Harry to NY, who paid tribute to their sterling work in helping UK-based businesses ensure their success in international markets, and for encouraging the best overseas companies to look to the UK as their global partner of choice. dotMailer was presented as a prime example of a company perfectly placed to enter the US market to fuel its overseas expansion plans to double revenues by 2016. As the UK’s… -
Make Your Power Points Powerful
11 May 2013 | 4:01 amOnce your online survey has come to a close, it’s all about the results. With dotSurvey you can, with the click of a mouse, create some pretty and branded charts, but if you’re going to be presenting your data to others then you’ll want to give them a little more than a series of line, pie and bar charts. You’re going to have to work to make your presentation as engaging as possible and no, no amount of PowerPoint bells and whistles will quite cut it. I’ve watched so many PowerPoint presentations whereby the presenter thinks they’ve delivered something stimulating because each… -
Want To Create Content Marketing Gold? Just Ask!
10 May 2013 | 3:58 amContent marketing takes a variety of forms, from blogs to videos, infographics to podcasts – but how do you know what it is that your prospects and customers actually want to see/read/hear? Have you asked them yet? Your customers and prospects are the perfect resources for you to tap into for inspiration because they’ve shown an interest in or purchased your product or service previously. They’re also relatively accessible to you. Rather than ploughing money into ‘trial and error’ content, create content based on interactions with your customers to take the guesswork out of coming… -
Free Mobile-Optimised Templates
9 May 2013 | 9:47 amIf your customers use mobiles, you’ll get better results using a mobile optimised template. Hot on the heels of our new mobile preview tool, I’m happy to say that we now offer a collection of free templates that are optimised for mobiles and tablets. What’s more, we’re highlighting which of our free templates are optimised in the template library (lookout for the desktop, tablet and mobile icons under each thumbnail). The mobile myth Even if a template isn’t optimised for a mobile, it will still work on those devices. But optimised templates are a bit special: they use media…
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Denise Wakeman - Online Visibility Mentor
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Adventures in Visibility Hangout – Hellobar vs Foobar
17 May 2013 | 4:15 pmIn this episode of Adventures in Visibility, I take on two notification bar tools: Hellobar and the Foobar plugin for WordPress. You’ll also witness me in all my experimental glory as I was distracted by my own voice coming in to my headset with a 10 second delay. At the moment, I couldn’t figure out how to turn off the audio so I carried on. A strange experience. And, that’s why I call these Hangouts “experiments” and “adventures” in learning how to use visibility tools. I’m learning right along with you. Back to notification bars: Hellobar vs… -
Make the Most of Your Blog Posts
14 May 2013 | 4:40 amGuest post by D’vorah Lansky, M.Ed. I’d like to thank Denise for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour. In this blog post, I’d like to share with you one of “21 Ways” to launch a successful virtual book tour. This tip comes from “Way #16: Make the Most of Your Blog Posts!” In essence, your audio, video, and written blog posts are “virtual real estate.” In addition to providing informational, educational, or entertaining content, you can include subtle marketing material. For… -
Are You a Lazy Marketer in the Summer?
12 May 2013 | 7:05 amDuring a conversation with my business coach, we were discussing what happens to entrepreneurs and business owners in the Summer months. We both were getting a sense that business owners, particularly solo entrepreneurs, tended to back off on their marketing during the late Spring and Summer months. There’s been a feeling of slowing down when I talk to other entrepreneurs. A desire to back off a bit and focus on fun Summer activities. But we have no proof or statistics that this is actually true, so I decided to run a poll. Will you help us out and select which response fits you best… -
Adventures in Visibility Hangout – What do You Want to Learn?
7 May 2013 | 6:16 amWith two Adventure Hangouts under my belt, I’m moving forward with the experiment. The next Hangout is scheduled for Friday, May 17 at 1 pm Pacific Time. The first two covered a visibility tip for Pinterest and a short interview with Dr. Rachna Jain about visibility vs. profitability. Now, I need your help. I could easily come up with visibility topics to share with you. However, I’d like to know what you want to know and learn about regarding increasing your visibility on the Web. Some suggestions that have come are: Using Foobar and Hellobar Using Listly for visibility… -
Want More Visibility for Your Blog on Twitter? Nestivity May be the Answer
4 May 2013 | 8:46 pmDoes this sound familiar? You love Twitter but you wish you could have better conversations with your community of followers about what you publish on your blog? Even with a great tool like Hootsuite and creating niche lists of people, subjects and hashtags, sometimes the stream flows so fast it’s difficult to keep track of conversations and get beyond “Thanks for the retweet.” That’s where Nestivity comes in and may be a good solution for you. I’ve been experimenting with it for a couple of days and it looks promising when you want to explore a blog-related…
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Matthew Neer
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Why I Hate Reading “Words”…
1 May 2013 | 12:58 amThere’s this concept I want to get across in the post tonight. And it’s something that you have probably experienced if you are an avid reader like myself. For as long as I can remember, I have always been fascinated with books, but only certain kinds of books. Some books piss me off when I read them. [...] -
The Most Valuable Skill You Could Ever Learn
29 Apr 2013 | 7:03 pmRight now I am about to reveal something to you that has the power to pay you, over and over again, for the rest of your entire life, should you chose to implement what you are about to discover. Because here’s the problem. When it comes to marketing online, people try WAY to hard. They [...] -
3 Reasons Why You SUCK At Marketing
26 Apr 2013 | 5:15 pmI am often asked many questions about Internet Marketing and how money is made online. Most of the time the questions stem from a direct result of people not taking action on stuff and getting off the damn couch and getting to work. That could be the secret right there… But that’s no the real [...] -
The Power Of Perception
23 Apr 2013 | 5:18 pmWOW! This absolutely blew me away. What you are about to witness is a case study on humans and what they truly think of themselves. In the video below, you will see the comparison of two drawings done by a forensics artist. You know, those guys from CSI that draw sketches of missing peoples faces. [...] -
What Is The Secret?
22 Apr 2013 | 8:03 pmHi, Today I am going to dispell a huge myth in the world of business, success and really just life in general. You see when people come to me online and start asking me things like “What’s the secret to making money dude?”, “What’s the secret traffic source that you use?”, “What’s the magic word [...]
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The Official Blog of Josh Boxer
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How To Generate Up To 73 leads a day
24 Apr 2013 | 5:19 pmHow To Generate Leads Online So what I thought i would start doing is just sharing some of the results that I have been getting. Over the past few months I have generated over 2000 leads online from scratch. Some have come from Co-ops I am involved in, Solo ads, Craigslist and other sources. Here is a snapshot of the past 2 days lead flow As you can see, today I have generated 42 leads and the day before 73. My best day is like 223 leads. I know, you may be thinking to yourself, “I have a hard time just generating 2 or 3 a day.” Am I right? Well, here is the scoop. Most… -
Internet Success In the 21st Century – How can it work for you?
18 Apr 2013 | 11:16 amEveryone Is Looking For The Right Internet Business Let’s face it, most people are sick and tired of working day in and day out, busting their humps just to come to the end of the month and see all their hard earned cash go right back out to bills and other obligations. With Inflation and the cost of EVERYTHING going up, people’s incomes are not going up with the rising cost of goods. What that does is causes your own personal deficit of rising credit card bills and going backwards instead of forward in your financial state. Basically, your lacking leverage in your life. When… -
How I am re-inventing myself in 2013
6 Feb 2013 | 6:07 amWell, it is now 2013 and while it has been a while since my last post, I don’t apologize for the absence. You see, sometimes you have to step away and take inventory of your life now and where you want it to be. My life towards the end of last year was kind of in shambles. I had no money in the bank, had bills piling up and I knew that I had to make a change. The greatest thing about life is that we get a “Do-over” every single day. I knew that everything I needed to succeed both spiritually, mentally and financially, I already had access to. I just had to make the… -
Best Heirloom Eggplant Parm Recipe.
2 Oct 2012 | 4:40 amBest Eggplant Parm Recipe One of my favorite Italian dishes is this “Best Eggplant Parm Recipe“. I have made Eggplant Parmesan with all kinds of different eggplants and I have to say that the Heirloom Eggplant makes for one of the tastiest Eggplant Parm’s EVER! Eggplant is one of those fruits that if made right can be just awesome, however, I am not a fan of eating it in stuff like Goulash or sauteed. It is best made in the manner I am going to go over right here. Best Eggplant Parm Recipe - Step 1: Take 3 Heirloom Eggplants and peel them with your favorite peeler. You then… -
The Best Porterhouse Steak Recipe On The Planet.
25 Sep 2012 | 6:07 amThe Best Porterhouse Steak Recipe First let’s distinguish the difference between a Porterhouse and a T-Bone: The two cuts look very similar: a T-shaped bone with a larger piece of meat on one side and a smaller one on the other. But there is a significant difference. Both cuts come from the short loin, the tender section of muscle between the rib and the sirloin. The short loin is composed of the top loin and the ultra tender tenderloin, (better known as fillet mignon when cut into steaks). The large side of the T-bone and porterhouse is the top loin (NY Strip Steak) and the smaller…
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Omar Kattan - New Age AdMan & Brand Storyteller
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The New Analytics Frontier: Gearing Up for Mobile Analytics
20 May 2013 | 4:23 amThe mobile Web drives big business. Each mobile search represents hundreds of thousands of follow-up actions, and mounting evidence suggests that there is no better time to establish a mobile presence than the present. Mobile users are savvy consumers and have high expectations. Avoid pitfalls by becoming familiar with the terms, technology and territory. Mobile [...]The New Analytics Frontier: Gearing Up for Mobile Analytics is a post from: Omar Kattan - New Age AdMan & Brand Storyteller -
Share Meaningful Content To Build Your Brand’s Presence
9 May 2013 | 9:04 amCan content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — cost next to nothing? Yes, that and more is possible if you construct your marketing content with an eye on geniune connection. Instead of focusing [...]Share Meaningful Content To Build Your Brand’s Presence is a post from: Omar Kattan - New Age AdMan & Brand Storyteller -
6 Proven Styles of Headlines that Really Work
26 Apr 2013 | 2:13 amThe headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for nothing if your headline isn’t up to scratch. Great headlines grab attention and lure readers into reading the rest of the [...]6 Proven Styles of Headlines that Really Work is a post from: Omar Kattan - New Age AdMan & Brand Storyteller -
Google’s Best practices for using rel=canonical
17 Apr 2013 | 5:28 pmIncluding a rel=canonical link in your webpage is a strong hint to search engines your preferred version to index among duplicate pages on the web. It’s supported by several search engines, including Yahoo!, Bing, and Google. The rel=canonical link consolidates indexing properties from the duplicates, like their inbound links, as well as specifies which URL [...]Google’s Best practices for using rel=canonical is a post from: Omar Kattan - New Age AdMan & Brand Storyteller -
Four Reasons to Use Behavioral Ad Retargeting
3 Apr 2013 | 3:28 pmWhen someone opens a new website, they ignore most of the advertisements. The banner ad for a leather jacket? Not interested. The auto-play ad showing off a new pair of shoes? Stopped and ignored. The pop-up for an upcoming sale on all sweaters? Blocked by a Firefox add-on. Why do people ignore these ads? Because [...]Four Reasons to Use Behavioral Ad Retargeting is a post from: Omar Kattan - New Age AdMan & Brand Storyteller
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goldwebtraffic.com
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SEO Consultant Services Should Conform to Google's Guidelines
15 May 2013 | 2:10 amGone are the days of SEO tactics like participating in link farms, keyword stuffing and other black and grey hat strategies in order to get ranked in the search engine. With Penguin fully integrated in Google’s algorithm, search engine optimization approach has been transformed radically. Just a few days ago, Google’s distinguished engineer, Matt Cutts, provided a very informative video on what should we expect in the next few months with search engine optimization from Google. Interestingly, Cutts is wearing Mozilla Firefox t-shirt when he explains what Google is working on with… -
Increase your Traffic and Leads with Free Keyword Research Service
14 May 2013 | 3:44 amIf you have an online business, probably your biggest challenge is how to get customers. Your website is your best tool to conquer your biggest challenge. How to do it? It’s just finding the appropriate keywords and putting them in the right place on your website. Google has more than 2 billion searches daily? So there’s a great opportunity to get your market share if you have the right keyword strategy. However, research also shows that more than 75% of all search engine users click on a result on the first page only. So your biggest challenge is how to actually… -
How to Think Like Internet Marketing Experts
7 May 2013 | 1:41 amHave you ever heard about the right-brain and left-brain theory? This has been the subject of many book discussions. There is even a program created on the internet to conduct online tests to discover whether someone is a right or left thinker. This left-brain or right–brain dominance concept theorized that each side of the brain has different types of functions. For example, a “left-brained” person is said to be more analytical and logical while the “right-brained” is often said to be more imaginative and artistic. The Right Brain Thinker Person The right-brain thinker… -
SEO Services Firm : Make Google Panda Your Ally
30 Apr 2013 | 2:24 amA few weeks ago, I published an article on how to do SEO in Panda-Penguin era where I differentiated the two creatures made by Google. But they are both part of the same thing, their algorithm. Google’s intention is to keep on fine tuning their algorithm so as to help users get the most relevant information in the search results. But to those website owners who were adversely affected by Panda-Penguin and who have lost considerable amount of search visibility and ranking, they thought that they were unfairly penalized by Google. Their frustrations and anger after these… -
Online Marketing Expert: Take Your LinkedIn Page from Good to Great
26 Apr 2013 | 3:21 amA few months back, we posted How to Increase Your Online Presence With Social Media where we share our views and the also the views of most internet marketing experts that social media networking sites are effective marketing tools. Social media certainly can increase your reach and can give you an opportunity to redirect traffic to your website and for the visitors to become a lead. We also published some blog articles featuring tips from social media marketing experts on how to optimize a specific social media site called LinkedIn. LinkedIn, with more than 200 million members and still…
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New Affiliate Marketing
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How to Choose the Right Niche
18 May 2013 | 6:27 pmChoosing the correct niche when starting some type of online business is one thing that many people don't know how to do. This is why you will find so many individuals in the Internet marketing niche. It seems like a fantastic place for people to start. While there is income to be made in the Internet marketing niche, there is a lot more money to be made in alternative niches where there is much less competition. In this article we are going to go over a number of things you should look at prior to getting in to any niche. We will also demonstrate to you the best approach to get… -
6 Tips To Put Your Web Marketing On Steroids
18 May 2013 | 1:15 pmThe Internet has changed and will continue to change the way we do business. It has also created amazing marketing opportunities. The rules of the marketing game have changed big time. The new reality: Over 80% of all web traffic is coming via search engines. 88% of economically active Americans go online everyday A recent study showed that 85% of users research products and services on the Internet before they purchase. 77% get their news online through Google or Yahoo news. 80% of all business on the Internet goes to the first three listings on the first page of a search result. -
What Is An Internet Marketing Strategy
12 May 2013 | 4:32 pmHow vital is it in the operation of your Internet marketing business? How will it affect your online business career? Can it increase or decrease the volume of your site’s sales? These are some of the questions where you would want a convincing answer. Internet marketing is a huge marketplaceevery aspect should be considered by every aspiring online marketer who wants to try their luck in this type of investment. To begin with, Internet marketing is not a “pure luck” investment. Having a strategy in a certain endeavor eliminates the “luck factor” as the main driver in the success or… -
Why Effective SEO Is So Important
11 May 2013 | 1:30 pmSearch engine optimization (SEO) should be considered as a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising and traffic which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO. SEO optimization is a strategy… -
Seven Success Secrets
11 May 2013 | 9:28 amI think we have all asked the same question at one time or another. That question is ... "What does it really take to succeed online?" If we listen to the emails and websites we read, we hear many strong opinions. "Create your own product" they say. "Do joint ventures" says another. "Pay per click advertising is all you need" says yet another voice. And they always make it sound so much easier than it really is, while loudly proclaiming that their way is the only way. And yet we know that can not be true. So ... what DOES it take to succeed online? While I will not pretend to have all…
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RocketMill » Blog
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What is white hat SEO?
9 May 2013 | 7:59 amDigital Marketing Agency RocketMillSearch Engine Optimisation comes in many forms ranging from quality content marketing to outright spam and everything in between. It can be tempting to fall for marketing persuasive rhetoric such as “get to the top of Google in 1 day”. So, how can you tell a good SEO agency from a bad one? The difference between white hat SEO (good marketing) and black hat SEO (bad marketing) is a simple distinction to make, but can sometimes be difficult to classify from the sale pitch of your chosen company. Back to basics To improve the position of your web… -
Useful Schemas to use for SEO
9 May 2013 | 1:24 amDigital Marketing Agency RocketMillUsing structured data is a useful way for search engines to understand what your website is about. The code not only provides context but when implemented correctly can also make your website stand out in the results via displaying Rich Snippets. Marking up particular sections of your pages using Schemas from Schema.org (the plural of schema is schemas, not schemata, as far as Schema.org are concerned) is particular good for SEO because it is recognised by the major Search engines – Google, Bing, Yahoo and Yandex and can help with increased click through… -
PPC Infographics – Adwords Infographics
1 May 2013 | 7:14 amDigital Marketing Agency RocketMillThe Internet has been going Infographic-crazy for a while, so I thought it might be useful to re-pin a few of my favourite Adwords Infographics… I have been collecting a few for a while as they can be useful when explaining concepts to clients, and act as revision notes for my own work! I hope you’ll find them as helpful as I do, and if you have any favourites of your own, please feel free to add a link in the comment section below! The History of Google Adwords These first two favourites are good overviews of Google Adwords. On the left is James… -
How to edit an incorrect commit message in Git?
26 Apr 2013 | 8:04 amDigital Marketing Agency RocketMill So, you have pushed an incorrect commit message? Let’s admit it we have all pushed a bad or incorrect commit message, it happens to the best of us. Try the following: git commit --amend -m "New commit message" That command should be used whenever you want to amend the tip of the current branch. The commit you create replaces the current tip — if it was a merge, it will have the parents of the current tip as parents — so the current top commit is discarded. It is a rough equivalent for the following, but can be used to amend a… -
Explaining common session hijacking scenarios
26 Apr 2013 | 3:49 amDigital Marketing Agency RocketMillThis article is continuation of my previous post explaining general principles of sessions between a server and users. I will try to cover some basic security rules and methods of taking over someone else’s session. What does it actually mean to hijack a session? As the SessionID (stored on the user’s side) is the main indicator in a server side authentication process, to possess someone’s session means basically to possess its SessionID value. An obvious way to gain someone’s SessionID is to steal it. This can be stolen directly from…
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The Conversion Scientist
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Critiquing a College Break Landing Page with CrazyEgg
15 May 2013 | 4:51 amIt’s graduation time and you know what that means; summer vacation! This is the perfect time for students to travel before getting back to school next semester or starting their careers. The big, bouncy brains over at CrazyEgg did a search for “best graduation getaway” and came up with this landing page to critique. What do you think? Brian is among the four conversion experts that were asked to give their thoughts on the good points of this page as well as the areas that could use improvement. What did he have to say? Well I won’t give it all away, but I will tell you… -
Who Should Consider Crowdsourced Conversion Optimization?
9 May 2013 | 7:30 amThis is a guest post by Hagi Erez, Founder/COO Pluralis. CMOs and CRO professionals all know the challenges and the extensive resources (both financial and human) that are involved in building the ultimate landing page — the one that doesn’t stop converting. I said, “Why not build a community of professional optimizers, via the power of crowdsourcing, to work on these pages and optimize them? We can then gamify it by pitting the best copies in a contest-type scenario against each other and award a prize for the highest converting copy.” No matter what type of business, the… -
Which Test Won Live Event This Week!
7 May 2013 | 9:32 amThe Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown. What is Which Test Won Live? “WhichTestWon’s The Live Event is the most advanced — and practical — show of 2013 for digital marketers who care about conversion rate optimization (CRO). Be inspired by 17 new Case Studies, create a hands-on testing plan for your site at 11 exclusive workshops, and then network (and party) with your… -
Strategic Use of Ebooks and the Science of Color in Marketing – For Further Study
6 May 2013 | 12:06 pmHow to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects). Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks). And don’t forget that ebooks now outsell print books. Why Facebook is blue: The science of colors in marketing – The Buffer Blog If color is your concern, here are some… -
UX Design for Form Validation and Visitor Personas – For Further Study
26 Apr 2013 | 4:45 amThe Ultimate UX Design of Form Validation – Designmodo Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth. So, it is sad that so many forms work to chase these ready customers and prospects away. This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language Visitor…
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Smarter Marketing Tips - from Make Them Click
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Remarkable Research on What Really Works in Online Marketing
9 May 2013 | 12:00 amWhat's really stopping your results from flowing? Adobe has just released a report that shows very clearly what works in online marketing. Rather tellingly, 86% of online marketers aren’t doing it. The Adobe 2013 Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so. Learn more... -
Why Conversion Rate Optimisation Doesn’t Work
23 Apr 2013 | 12:00 amIs poor strategy and faulty equipment hindering your conversion rates? Conversion rate optimisation won’t work for most online businesses; at least not straight away and there’s a very obvious reason for that. You’ve left it too late. There’s an old saying in horticulture: The best time to plant a fruit tree was 10 years ago, the second best time is right now. And so it is with conversion rate optimisation. The sites that are doing it really well have been doing it for a very long time. Consider a site like Amazon, started in the early 1990’s and has been testing and optimising ever… -
Speed Traps – Remove the Social Buttons and Improve Conversions
12 Apr 2013 | 12:00 amAre all your social media buttons stalling your site performance? Social media sharing buttons are one of the biggest drags on any website’s performance, so removing them altogether may significantly increase your business. Many sensible online marketers know that speed (fast loading web pages) has a direct correlation to conversion rates and revenue. Even Google penalizes slow loading sites in the search rankings. Yet whenever you start looking at what’s slowing down your site, inevitably it’s all those third party plugins and scripts, especially the social media sharing scripts that… -
How Much Does Blogging Cost?
5 Apr 2013 | 12:00 amAre you prepared to pay for blogging success? - $20k a MonthSeriously? Neil Patel who writes a great blog at QuickSprout recently listed how much it costs him to blog every month and be successful. (And I thoroughly recommend you subscribe to Neil's blog, he writes a lot of very informative how to articles.) At over $20,000 a month Neil's costs might cause most of us to gulp an say: ”Get outta here.” but when looking at Neil's figures they are pretty conservative. Which begs the question: How much is your business, any business, prepared to spend on its blogging strategy to make it… -
Titles Can Kill or Convert – What are Yours Doing?
21 Mar 2013 | 12:00 am- How to Write Accessible Web Content Part 4 Are your titles leaving clues or corpses? Titles, headlines and headings cause more confusion and consternation for online writers, designers and developers than perhaps anything else. Get them right, and you'll get more traffic, reader engagement and conversions; get them wrong and you'll get nothing. Titles are important for many reasons, which we'll cover in this post. But first let's make one thing clear: Titles are not headlines or headings. They may be the same, but they are two different parts of any online document. I'll discuss headings…
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Florentina Istrati
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Have You Ever Wondered How To Get Facebook Likes & Use Them To Your Advantage?
9 May 2013 | 3:05 pmFor those of you who want to find out how to get Facebook likes, this article will prove to be a golden nugget. So, is there life after a like on Facebook? Don’t be surprised if I tell you that yes, there is – and plenty of it! If you bare with me until the [...]The post Have You Ever Wondered How To Get Facebook Likes & Use Them To Your Advantage? appeared first on Florentina Istrati. -
6 Ways to Use Your Facebook Page to Gain Attention from Your Audience
29 Apr 2013 | 7:18 amWhy do we have Facebook pages, anyway? Why bother with it? There so many marketing channels out there that you hardly can count them. Really ask yourself…do you really want to invest time, money and energy in a Facebook page? What benefits will this bring to your business? What results do you want to get [...]The post 6 Ways to Use Your Facebook Page to Gain Attention from Your Audience appeared first on Florentina Istrati. -
Are You Using Facebook for Marketing? If You Do This, You Are Wasting Your Time
22 Apr 2013 | 6:30 amYour Facebook page should be a marketing channel that helps you market your business. Period! It if doesn’t, you have a problem. It’s painful to say, but you need to stop wasting your time. If you tried everything under the sun when it comes to Facebook marketing and still nothing happens, there are two ways to [...]The post Are You Using Facebook for Marketing? If You Do This, You Are Wasting Your Time appeared first on Florentina Istrati. -
Do you suffer from “website upsetness?” Here is how to promote your website and get back on track.
17 Apr 2013 | 6:12 amDo you have this problem? You have your fresh, new website up and running. You are excited about it, and you even started blogging and created some amazing content for your audience. Everything looks good and promising. But after a while, you notice that results don’t show up. No new leads, no new sales, no [...]The post Do you suffer from “website upsetness?” Here is how to promote your website and get back on track. appeared first on Florentina Istrati. -
Tired of wasting time and no results? Four juicy steps to follow to create your own Social Media Strategy Template!
1 Apr 2013 | 1:08 pmThis whole social media world can be sooo demoralizing for the small business owner and here is why. You dedicate such a big amount of time – some more than 30 minutes a day – and…..guess what, and no results show up. It is not funny, right! I know. Maybe sometimes you wonder what’s the [...]The post Tired of wasting time and no results? Four juicy steps to follow to create your own Social Media Strategy Template! appeared first on Florentina Istrati.
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PRMarketing.com
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Deploying social media in an organization: The big do-over
1 May 2013 | 9:13 amBy now, your organization is ‘social.’ You may have a designated digital manager, or you may be throwing spaghetti at the walls. Odds are, your organization still hasn’t defined what ‘success looks like’ socially. But it’s never too late to start. Upon my hire as the marketing and communication specialist at a small nonprofit, I was tasked with creating a social media toolkit to be used by managers in charge of staff who hosted social media accounts. At... Read more...Related Posts:A New Definition of Public RelationsThe Viral Kony CampaignInvisible Children and Damage… -
How Public Relations and Search Engine Optimization Are Merging
17 Apr 2013 | 8:24 amSearch engine optimization is becoming all the rage. All over the country, business owners are saying “I want some SEO for my website,” without really knowing what it means or how it’s done. And three years ago, it was understandable to think that SEO was a form of unknowable dark magic that helped businesses make money, but not anymore. In the last two years, Google has done everything they could to take the power from... Read more...Related Posts:Why are infographics so popular?Crappy Rankings due to Google’s Latest Update? Hire an…Online Marketing Definitions for Dummies:… -
The Complete Guide to Social Media Marketing
20 Mar 2013 | 10:31 amMarketing has been an important part of business management and advertising for decades now. However, over the last few years, a new form of marketing has become an important piece of the business marketing puzzle. An offset of online marketing, social media marketing is a vital way to gain traffic, engage followers, and convert sales for a business. As an online PR agency, we are often asked to describe what social media marketing is, how... Read more...Related Posts:5 Social Media Marketing Tips for Better EngagementIs Facebook in decline?Pinterest Launches Business Pages to Attract More… -
What’s the Deal with Content Marketing?
23 Nov 2012 | 8:00 amContent marketing is centered on providing valuable content to potential customers in order to enhance their experience with your brand. The benefits of including content marketing as part of your online strategy are as follows: Building interest and loyalty. With fresh content, you can urge people to return to your website or blog on a regular basis. Consistency helps your brand also secure industry credibility. Ranking in the search engines. Quality content can help your... Read more...Related Posts:Infographics DesignWhy are infographics so popular?How Many US Internet Users Watch Online… -
Pinterest Launches Business Pages to Attract More Brands
19 Nov 2012 | 8:32 amPinterest has grown substantially since it started almost three years ago, with nearly 40 million users. According to SAP and NetBase, Pinterest is the fastest growing social site ever. Over the past year thousands of businesses have started using the site, finding that it can be a powerful way to engage with customers, while having the potential to bring in new customers. The picture-sharing social networking site recently launched Pinterest for Business to better cater... Read more...Related Posts:7 Ways to Build Your Brand on PinterestUsing Pinterest for SEO and MarketingNew Social Media…
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Search Engine Marketing Blog|Silverback Strategies
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The Retirement of AdWords Product Extension Ads
17 May 2013 | 8:17 amGoogle AdWords introduced Product Listing Ads to advertisers in 2012. Google just recently announced that they are retiring Product Extension Ads this month, which are different than Product Listing Ads. Let’s differentiate between the two to realize what we will no longer see on a Google results page. Product Listing Ads Google AdWords Product Listing Ads are separate from text ads, as they appear in their own box on a Google Search. They allow advertisers to promote special products with an image, promotional message, title, price, or their business’s name. Product Extension Ads Google… -
SEO for Under Three Dollars a Month? No Way!
10 May 2013 | 1:57 pmGoDaddy has mostly been known in the past for the artistic and wholesome quality of their Super Bowl commercials, but they are also the world’s largest provider of domain names. Over the past 6 months, however, they have made some internal shakeups and brought in a new CEO. They have apparently shifted their business strategies as well, as they are featuring other offerings like their website builder and online marketing services more so than they ever have. Sure, other large domain name and web hosting providers have thrown their hats in the online marketing game as well. Network… -
How to Create and Utilize Personas for SEO
3 May 2013 | 2:13 pmIn marketing, a persona is commonly used to gain a better understanding of a certain industry’s target market’s behavior based on demographics, needs and interest. This enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience. In this post, I’ll be discussing more on how to use personas in doing the actual link acquisition and social media marketing components of SEO while also strengthening a brand’s online presence through continuously building its… -
Google Universal Analytics - What You Need to Know
1 May 2013 | 1:35 pmGoogle recently launched Universal Analytics which has upgraded the way how data is collected and organized in the Google Analytics account. The change has paved the way to provide a better understanding on how site visits engage with the company. So what does this upgrade all mean? Google's new data collection is vastly improved. A new analytics.js code snippet is used as the primary collection method for sites. This new JavaScript according to Google "is more flexible than previous the Google Analytics ga.js JavaScript, giving you more customization options of your data." They… -
New insights on mobile based Local search and what it means for your business
2 Apr 2013 | 2:02 pmComscore (in partnership with Localeze and 15 miles) and the Local Search Association both released a Local search study that highlights how crucial mobile campaigns have become for local businesses. Here are the key takeaways and what they mean for your digital marketing strategy. Consumers are shifting from desktop to mobile browsing faster when it comes to local searches In its report, the LSA shows that non PC web traffic is growing rapidly. This in itself isn’t breaking news, however the 15 miles/Localeze report depicts a very interesting trend: Local searches performed on PCs are…
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Puzzle Marketer
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Tips for Fixing Email Template Code Problems Infographic
7 May 2013 | 12:28 pmIf you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks good in every browser (FireFox, Chrome, Internet Explorer, and Safari). Let’s not forget too that the email also needs to look great on every device that could potentially render it. I’m talking about phones, tablets, iPods, and anything else that gets dreamed up. Professional email designs should only be approved after they have been thoroughly checked in every email client (Outlook, Lotus Notes,… -
5 Ways to Improve your SEO Today
26 Mar 2013 | 3:28 pmOriginally posted here at USSCOSpeaks.com Now that you have a website, the next natural question is “How do I get people to come visit it?” Your options are quite large, although your budget probably isn’t. Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO, or search engine optimization. SEO is less of a demand creating technique and more a demand capture technique. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog… -
Top Books for Marketing Leaders
20 Mar 2013 | 12:10 pmIf you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc. PuzzleMarketer.com has a list of books I’d like to recommend you add to your reading list. Become a better leader in your company and strive to become the best you can be. Please come back as this is a constantly… -
The Mobile Revolution is Here Now [Infographic]
15 Mar 2013 | 7:17 amFor the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution infographic was created by Moovweb, a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am… -
Mobile vs. Social – Round 1: Ding! Ding! Ding!
21 Feb 2013 | 1:25 pmThis year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. Is this where you’re spending your marketing dollars? In the red corner we have…
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Survey Software Reviews
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Review of SurveyMoz
25 Apr 2013 | 12:07 amNowadays, surveys are considered very important by many businesses. For example, customer satisfaction survey can be conducted to find out what the customers really want, need, require and expect from the company. By knowing what your customers need, you can find ways on how to improve not just your products and services but your overall business. In conducting a survey, you will require the best online survey tool. The best survey tool is needed because you need something that will make the process a lot easier not just for you but for your target respondents as well. The procedures from… -
Review of dotSurvey
18 Apr 2013 | 1:24 amCustomers play an important role in keeping your business running. A negative feedback is enough to ruin the reputation of your company, products and services. The most ideal way to find whether you are offering quality products and services to customers is by conducting surveys. Customer satisfaction is vital for the survival of your business. How do you find whether your customers are satisfied with your services? This is where customer satisfaction surveys come into picture and products like dotSurvey. dotSurvey is the product of dotDigital Group plc from UK. Founded in 1999, dotDigital… -
eSurveysPro.com subscriptions discounts
31 Oct 2012 | 1:50 amThere are many tools for conducting online surveys which can be useful to your business as you begin or engage yourself in certain business ventures. There are many options that can be good as free survey software and that is why you need to figure out how to choose the right tool to apply to you customers. It is important that you understand the possibilities that you can achieve using a survey tool especially for small businesses and students in terms of reach and effort. Survey-Reviews.net recommends today eSurveysPro. eSurveysPro is a leading online survey software provider for managing… -
Free survey software comparison chart 2012
25 Sep 2012 | 3:10 amLast year we have created our first comparison chart of free survey software providers. Because in the meantime, one of the companies that appeared in the side-by-side comparison chart was acquired by another, and some of the features these companies offered for free changed, we are now ready to present the 2012 edition of our free survey software comparison chart. Zoomerang is the company acquired by SurveyMonkey, so they will not appear in our chart anymore. Also, SurveyMonkey and QuestionPro removed a lot of features from the free account. As a new entry, we are welcoming SurveyExpression. -
WebSurveyMaster online survey software review
6 Aug 2012 | 5:55 amUtilizing an online survey software can help carry out your marketing research effectively. To most businesses, it is important that you know exactly what your customers want, need and require so you can come up with products and services that can guarantee customer satisfaction. By conducting a free survey, you will get the necessary information that you need so you can develop products that will meet their expectations. If your customers are happy about your products and services, then it is more likely that you can stay above your competitors. In the online business world, you will be…
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Rightlook Creative » The Blog
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Vehicle Graphics by Rightlook Creative
3 May 2013 | 10:31 amRightlook Creative specializes in designing, printing and installing all types of vehicle graphics, from smaller spot graphics to compelling partial vehicle wraps and powerful, eye-catching full vehicle wraps. At Rightlook Creative, we are a marketing agency first and foremost and we use our marketing expertise to create visually appealing and effective wraps and graphics. We work closely with our clients to create vehicle marketing that will convey the right message and generate leads. Contact Rightlook Creative today for more information! -
How to Turn Facebook Fans into Leads with a Content Marketing Tab
21 May 2012 | 11:05 amExtending free information like whitepapers and industry guides is a great way to gather valuable customer contact info. In addition, well-written content (as all should be) will impress readers with your knowledge and attract more sales by demonstrating your company as an authority in your industry. Businesses that provide whitepapers, industry guides, reports, and other free online content on their company websites know that offering free resources to generate leads is a highly effective way to find new business and grow your email list. However, many businesses that advertise free… -
New Google Ad Group Ideas Tool Takes The Work Out Of Creating Targeted Keyword Groups
10 Apr 2012 | 12:01 pmMost AdWords and other PPC marketers have learned the importance of segregating keywords into targeted ad groups. Targeted ad groups yield a higher AdWords quality score and allow opportunity for more targeted ad copy to increase CTR. Until recently, Google’s Keyword Tool provided a long list of keywords and it was up to us to group them. Now, Google has gone a step further with Ad Group Ideas, a complement to the Keyword Tool that automatically organizes keywords into targeted ad groups, basically doing one of the hardest parts of a successful AdWords campaign for you! (Meet the new Ad… -
Prep Your Business Page for Facebook Timeline: 5 Lessons Learned From Old Spice and Other Big Brands
2 Mar 2012 | 10:42 amMarch 30th – Consider that date doomsday for any Facebook business page that isn’t prepared to convert to Timeline. For those that aren’t familiar, Timeline is a new Facebook page layout that includes a new banner style cover graphic, simplified tab layout, and a new wall display that presents a more graphical representation of post chronology. It clashes with a lot of the ways businesses used to present their business on Facebook, and Facebook reps have announced that every business page will switch to Timeline layout on March 30th whether they’re ready or not. You can make the… -
How to Make Testimonial Videos: A Five Step Guide to the Ultimate Marketing Tool
18 Nov 2011 | 9:44 amWhen it comes to selling a product or service, nothing adds credibility to your business like a completely third party recommendation. It’s the same reason customers turn to friends, family, and even complete strangers for buying advice: so they can cut through the sales pitches, the buying pressure, and the marketing to get an honest opinion from someone who has no incentives to sell. Without that third party credibility your marketing is just talk to the average customer. These days, the internet is known more for marketing trickery than honest propositions, and most customers have been…
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Attacat of Edinburgh » Brain
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ScotlandJS : a conference for the office techie
15 May 2013 | 2:46 amAt the end of last week I had the privilege of attending ScotlandJS, a conference (held in the fabulous Summerhall dissection theatre) for the Javascript Community of Edinburgh and beyond. With roughly 100 attendees, many of whom have a deep knowledge of this increasingly popular programming language, and 18 speakers presenting on quite a broad range of topics, I sometimes felt that my brain was being dissected. Image courtesy of STV Edinburgh Thursday kicked off with a passionate talk about the origins of the Javascript community and the conferences (like ScotlandJS) that help connect it. -
Month in Numbers: April 2013
30 Apr 2013 | 9:09 amimage courtesy of stcathmsjosepha.wordpress.com/ Its Month In Numbers o’clock and April certainly felt chock full of them! With many of the Attacat team going to Digital 2013 and MediaCom we’re soaked in numbers and stats and below are some of the numbers that April had to offer: 37 The number of hours spent on a PC online per month in the UK by consumers, the highest of all EU consumers analysed. Movies and Job Search are the fastest growing search categories. Social media consumed 6.5 hours a month of peoples time online. 41% The percentage of UK online businesses are… -
Mediacom Engage: Connected Planning
30 Apr 2013 | 6:03 amWhile several of my colleagues were off in Glasgow at Digital 2013 last Thursday, I took part in the Mediacom Engage Lecture series here in Edinburgh. The day featured four speakers covering a wide range of issues and innovations in regards to marketing and media connectivity. If you weren’t lucky enough to tag along, read on to find out the top things I took away from the day! Presentations were given by: Pauline Robson – Director at Mediacom Derek Scobie – Head of YouTube Brand Propositions, Northern & Central Europe at Google Neil Perkin – Founder at Only Dead… -
#Thirstday: Sponsored by Attacat 2nd May 2013
30 Apr 2013 | 5:32 amAttacat are sponsoring this months #BIMAThirstday/#ThirstdayEdin – an informal get together on the first Thursday of every month giving digital types a chance to talk shop over drinks. Sponsoring the event gave us the rights to choose the venue and it didn’t take long to go for The Queens Arms on Frederick Street, one of our favourite after work haunts, just around the corner from our office. The event is on from 6pm – 9pm, but if you arrive early enough you might get a chance to nab one of our highly prized collectors mugs, free to a good home. Keep an eye out for social… -
Direct Debit now spoken here
30 Apr 2013 | 12:44 amUpdate 06/05/ 2013: The nice folks at GoCardless have just given us this link for anybody who wants to have their transaction fees waived on their first £5k of transactions (and using it will give us some money off too) A very quick post to say that we can now accept direct debit thanks to the hopelessly easy to use GoCardless. (As someone who investigated direct debit many years ago only to discover that I either had to pay a fortune or risk losing my house (no joke!), GoCardless felt too good too be true. It turns out though, that it does exactly what it says it does). Please drop Neil…
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Web Gnomes
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Gnome Likes: Google Slapping Mozilla, Penguin Party & Better SEO Metrics
29 Apr 2013 | 3:30 amRemember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition of Gnome Likes! So without further ado, let’s dive into the most interesting SEO posts/events/etc. from the past week… Google Hits Mozilla with Spam Penalty Over User Generated Content Without question, the biggest industry news from last week… -
Gnome Likes: Blogging About Anything, Post Ideas & SEO Audits
14 Jan 2013 | 6:02 amIn case you didn’t notice, the Gnome Likes series took an extended vacation over the holidays, but now, it’s back and better than ever in 2013! There haven’t been any recent Google update announcements (Panda #23 went live right before Christmas, but that was weeks ago) so we’re going to jump right into this week’s featured SEO posts. If you have a blog, you’re going to love this week’s posts (if you don’t have a blog, these posts might motivate you to get one). They include lots of content creation ideas and very exciting SEO-related tips. So… -
Gnome Likes: Google Changes, SEO Predictions & Blog Highlights
10 Dec 2012 | 4:05 amIn last week’s recap, we highlighted a few of our favorite discussions in the world of SEO. This week, we’re back to summarizing our favorite posts… with a slight twist. Since the end of 2012 is rapidly approaching, this week’s recap focuses on posts that review 2012 and make predictions about 2013. But before we jump into this week’s recap, let’s take a quick look at last week’s Google activity: According to this MozCast screenshot, Google made a significant change on Wednesday (12/5). Google hasn’t confirmed anything publicly, but Dr. Pete… -
Gnome Likes: Update Life Cycle, Link Building & Content Curation
3 Dec 2012 | 3:01 amIn this week’s recap, we’re going to mix things up a little. Instead of summarizing our favorite posts, we’re highlighting a few extremely interesting discussions that took place last week (and are still ongoing). Some of these discussions are attached to blog posts, and some of them just happened naturally. But all of them are worth a read… and hopefully, you’ll feel compelled to participate in these conversations! Before we dive in, I have to give my obligatory weekly Google update. On Friday, Barry Schwartz reported that Panda 22 was released on November 21. -
Gnome Likes: UX Tips, 100K Organic Visits & Greedy Travel Sites
19 Nov 2012 | 3:28 amBefore I dive into this week’s exciting recap, I need to add a quick addendum to the search result hijacking post that was featured last week. In that post, Dan Petrovic describes how he was able to hijack the search results of four different websites by posting duplicate versions of their content on pages with higher PageRank values. On Friday, Dan posted the following screenshot: Apparently, Google finally caught on to Dan’s experiments, and the hijacked content was correctly attributed to the appropriate webmasters. I want to believe this is an encouraging sign that hijackers…
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Apex Pacific Internet Marketing Blog
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Google’s new Android boss says software like Facebook Home could be blocked
15 May 2013 | 8:44 pmGoogle’s new Android boss says software like Facebook Home could be blocked Android will likely always be open source, but just how open the platform will remain is an ongoing question. In a recent interview with Wired, Google’s new Android boss covered a lot of bases. He discussed the future of Android and dispelled … Emperor Social: Review Examining Martin Crumlish’s Proprietary Software Suite … HonestyFirstReviews.com releases a review of Martin Crumlish and Greg Jacobs’ much anticipated Facebook fan page software and training course “Emperor… -
Facebook’s Android Build System Tool – The Next Web
15 May 2013 | 8:37 pmMost Dangerous Object in the Office: Mo-Tool Ax – Wired Visit the Wired channel for more video: http://www.youtube.com/wired. Most Dangerous Object in the Office: Mo-Tool Ax – Wired Connect with Wired Online: Visit Wired.com: http://www.wired.com. Follow Wired on Facebook: https://www.facebook.com/wired … Meet Buck: Facebook’s Android Build System Tool – The Next Web Written by Michael Bolin, a software engineer at the social networking company, the post reveals that one of the plights Facebook faced was the inability of the standard set of Android tools to keep… -
Matt Cutts Is a Liar ! Penguin and Panda Update Did Not Work !
14 May 2013 | 10:48 pmThere is clear evident to proof that Google’s Penguin and Panda update is failed. Matt Cutts try to lie to all the white hat SEO marketers to believe that Google’s Penguin and Panda update will help to stop the SEO Spamming, the fact is that Matt Cutts knows Google’s Penguin and Panda update is a joke. Matt Cutts has posted a new article “What to expect in SEO in the coming months” on his blog. He has talked about how the new Penguin 2.0 will improve the ranking algorithm and stop the bad links. Matt Cutts Is a Liar However, Matt Cutts scared to display my comment about a simple… -
Why Content Marketing Editorial Calendars Need to be Flexible
4 Feb 2013 | 5:37 pmMarketing is important for business. You can connect with new audiences, share upcoming events and promotions and turn interested buyers into customers. In 2013, more and more businesses are shifting towards content marketing as consumers are less interested in ads and more interested in information. While self-promotion and advertising help a business become successful, it’s important for companies to recognize that they can’t shy away from content marketing. Not everyone who visits your site or walks into your store is ready to make a purchase. Content marketing allows you to connect… -
Are You Ready for the Mobile Commerce Frenzy?
28 Jan 2013 | 5:01 pmThe amount that mobile shoppers spent in the most recent Black Friday and Cyber Monday retail spending sprees would convince every mobile SEO company that we have arrived at the “Golden Age of Mobile Shopping.” If you think this is the pinnacle of mobile commerce, well, you are wrong. Despite the billions of dollars mobile shoppers spend, this is actually just the tip of the iceberg and bigger things are yet to come. Only Half of the Population is Using Smartphones If you’re in major metropolitan areas such as New York and Los Angeles, it is common to see urbanites pacing the city with…
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Site2You Webmaster Blog
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Reviewing the Principles of Effective Web Design in 2013 [Infographic]
29 Apr 2013 | 12:08 pm“Back in my day, we didn’t have the Internet.” Sure, we hear this phrase proudly declared by our trusty elders, but nowadays it’s nearly impossible to imagine a world that’s not immediately associated with, “wide web.” In recent years, the Internet has steadily-progressed into THE optimal resource for global data and communication; transforming the ways in which developed nations are able to search, socialize and shop….all in the comfort of their PJs. To meet the burgeoning demands of cyberspace fervor, businesses have created their own websites as a way to expand their… -
The Anatomy Of A Great Website Design
22 Apr 2013 | 9:36 amBuilding a website isn’t a simple process, it takes time, commitment and an eye for detail to create something that is not only going to be appealing to visitors, but also easy to use and well-branded. These days, almost every business has their own website and as you’ll probably have noticed from browsing the internet over the years, some are a lot more well-designed than others and typically, it’s the well designed ones that are successful in terms of generating revenue and customers for businesses. But what exactly makes a website great? Is it all about the design? -
How to Process and Accept Credit Cards on Your Website
9 Apr 2013 | 11:17 amOften when a small business owner is thinking about accepting credit card payments online, they find the process intimidating and confusing. It’s important to understand exactly what is involved, so you can work that process logically, one step at a time, putting in place the necessary components, and establishing the correct relationships to make those transactions occur securely and affordably. Understanding the Role of the Merchant Bank Account When you start putting in place the necessary components to accept credit cards on your site, you’re not going to get your own merchant… -
3 Reasons Your Ecommerce Site Isn’t Converting
2 Apr 2013 | 3:38 amAnnoyed that you put all that time and effort into building an ecommerce website when you’re not making any sales? Assuming that your SEO tactics are successful in generating traffic to your site, the problem with your conversion rate could be caused by poor customer experience. Specifically, a lengthy or annoying checkout process, poor site usability, and slow page speed can all be significant factors in explaining why your ecommerce site isn’t seeing any commerce. Arduous Checkout Process The average shopping cart abandonment rate for ecommerce websites is 66.22% (Baymard… -
How to Succeed in an Online Networking Business
26 Mar 2013 | 4:05 amThe web could be called as a blessing in disguise. This is because you get several opportunities to make money and sustain in the fierce competition. Among the various options to make money, you have online networking business. These businesses use the idea of network marketing to generate a number of leads to sell out different products and services with the help of several internet marketing techniques. So it is a blend of networking business over the web. The same old MLM business emerged out using modern means of internet for people to make money and sustain in the fierce competition. In…
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Digital Marketing Blog
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Your Business is a System [Podcast]
17 May 2013 | 12:05 pmToday's tip: Examine the missing systems in your life. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency. Transcript: Hi, this is Ben, thanks for listening to the podcast. I have a very interesting topic that I would like to discuss with you today. The idea that your business is a system is one that really resonates with me and one that I think is worthy of taking two minutes today to discuss. A system is something that, when you give it certain inputs, a certain activity is going to happen. And,...productivity, system -
Graph Search: Game Changer?
15 May 2013 | 3:13 pmTags: personalized searchFacebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold. -
Leveraging Google+ Communities
15 May 2013 | 6:25 amIn early December 2012, Google rolled out a new feature called Google+ Communities, designed to be a “gathering place for your passions." Learn to leverage your brand pages in these Communities and establish yourself and make new connections. Social Media Marketing, social media strategy -
[VIDEO] Digital Marketing Plan: Session 2
14 May 2013 | 2:36 pmThis is the second in a series of whiteboard videos where I will succinctly explain step-by-step the process of creating a digital marketing plan. This second session will complete the foundation for your plan. We're talking about getting inside your prospect's head so we can create a plan that appeals to their needs. Script:...digital marketing plan -
Preparing for Penguin 2.0
14 May 2013 | 9:07 amThere has been considerable speculation for some time that Google was preparing another Penguin release designed to drastically change the relationship between link building and search results. That speculation has now been confirmed with the release of Matt Cutt’s video blog yesterday outlining the coming changes of Penguin 2.0. Cutts promises an eventful summer for webmasters utilizing black hat SEO practices, and a giant step forward in Google’s attempt to reward high quality websites that...digital marketing
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Smart Online Success | Innovative Online Success Strategies
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[Ultimate Success Guide] How to Get More Instagram Followers and Likes
17 May 2013 | 5:48 amIn February of this year Instagram hit the milestone of 100 million active users. Since Facebook bought Instagram last year there it is very likely that they will only help this number rise even higher. Instagram is a very active network. By very active I mean to the tune of 40 million photos shared per day, [...][Ultimate Success Guide] How to Get More Instagram Followers and Likes is a post from: Garin Kilpatrick's Smart Online Success The post [Ultimate Success Guide] How to Get More Instagram Followers and Likes appeared first on Smart Online Success | Innovative Online Success… -
7 Habits of Highly Successful People on Social Media
2 May 2013 | 10:35 amLast year I heard the unfortunate news that Stephenen Covey had died. A father of nine and a grandfather of fifty-two Steven has a large family to carry on his legacy. The powerful strategies Stephen taught, like the 7 Habits of Highly Successful People in this post, continue to live on strong as well. When I was [...]7 Habits of Highly Successful People on Social Media is a post from: Garin Kilpatrick's Smart Online Success The post 7 Habits of Highly Successful People on Social Media appeared first on Smart Online Success | Innovative Online Success Strategies. -
100 Awesome Success Quotes
29 Apr 2013 | 5:43 amWhat you are about to read is probably the best list of success quotes in the world. In writing this post I read at least a few thousand quotes including all the quotes in the top ten web pages in Google for the search “success quotes.” While reading these pages I pulled out the best [...]100 Awesome Success Quotes is a post from: Garin Kilpatrick's Smart Online Success The post 100 Awesome Success Quotes appeared first on Smart Online Success | Innovative Online Success Strategies. -
Unleash Your Creativity: 12 Ways To Be More Creative
29 Apr 2013 | 4:07 am“Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” ~Franklin Roosevelt When you unleash your creativity you will be amazed at how you can put the petal to the metal when it comes to accelerating your online success. By exploring how to [...]Unleash Your Creativity: 12 Ways To Be More Creative is a post from: Garin Kilpatrick's Smart Online Success The post Unleash Your Creativity: 12 Ways To Be More Creative appeared first on Smart Online Success | Innovative Online Success Strategies. -
10 Great Guest Posting Tips for More Traffic and Links
10 Apr 2013 | 4:40 amGuest posting is an excellent SEO and traffic generation strategy that is used as a promotion by the owners of blogs and websites with an aim to increase the visibility of their pages online. If you are a blogger or writer and you want to post your blog on a certain website, you can get [...]10 Great Guest Posting Tips for More Traffic and Links is a post from: Garin Kilpatrick's Smart Online Success The post 10 Great Guest Posting Tips for More Traffic and Links appeared first on Smart Online Success | Innovative Online Success Strategies.
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OxonDigital
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Best practice in interacting with customers on social media – what users want
9 May 2013 | 2:17 amSocial media has revolutionised the way Internet users communicate with firms. Not only do social media users talk very publicly about their experiences and opinions of brands but, increasingly, they reach out to the organisations behind those same brands. For instance, social media users may leave comments on an organisation’s Facebook page, tag the firm [...]Best practice in interacting with customers on social media – what users want written by Ana Isabel Canhoto at OxonDigital -
Email marketing metrics and why they’re useful
7 May 2013 | 2:24 amOne of the big bonuses about email marketing that most marketing people know is that you can monitor exactly who clicks on links within your emails (and to a certain extent, who opened your email campaign), something you can’t do with very many marketing channels offline or online. However, this is just the beginning. If [...]Email marketing metrics and why they’re useful written by Phil Singer at OxonDigital -
One channel love?
1 May 2013 | 2:10 amThe new Youtube channel design called ‘One channel’ was released last month giving brands the opportunity to personalize and organize their channel in new ways. Love it or loathe it -we’ve highlighted the main changes: 1. Channel trailers Channel owners now have the ability to upload a ‘Trailer’ video that appears to non-subscribed viewers and autoplays on your [...]One channel love? written by Andy Hall at OxonDigital -
How Innovative Community Participation Can Revolutionise User Generated Content
29 Apr 2013 | 12:33 amCompanies and brands know that the power of success is within their communities. And as the relationships are being shifted more and more online, so is the way community engagement is being built. We are about to experience an interesting rise of fast-developing, powerful community platforms, which create stronger bonds between members, local communities and [...]How Innovative Community Participation Can Revolutionise User Generated Content written by Kasia Piekut at OxonDigital -
Email marketing 101
8 Apr 2013 | 2:23 amPeriodically we hear mumblings of “email is dead”, “nobody uses email anymore” and “it’s all about social media”. Mark Zuckerberg said it, bloggers love repeating it, and I’m sure we’ll hear it time and time again. However, email marketing is most certainly not dead – it’s one of the most effective direct marketing methods. When [...]Email marketing 101 written by Phil Singer at OxonDigital
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Digital Brand Makeover - Dallas Social Media Marketing
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The Basics of Marketing Your Business Online
15 May 2013 | 9:20 amWe now have the research to back up what us “online marketers” have always suspected. A QData study shows us that 86% percent of shoppers who buy stuff at local businesses use information they find online before making a decision where to buy. That’s because you would rarely find these days a household or person who does not have access to a computer or the Internet. And those that don’t go to the library to use one of dozens of internet connected computers. Thus, it is needless to say that if you are running a business it is important to make use of the… -
Do your marketing dollars tell you if they are working or not?
9 May 2013 | 2:26 pmRecently we had our quarterly review with one of our clients to let them know the status of how things were going. You see, they pay us every month from their marketing budget and we feel it is our obligation to let them know whether or not those dollars are working. It never ceases to amaze me how little business owners truly know about whether or not the money they spend is having the desired result. Yet, month after month they continue to pay. Here is what I mean. This is a snapshot of the report we provided for our client. In one quarter their total visitors went up 76%… -
The Three Biggest Don’ts of Social Media Marketing
8 Apr 2013 | 8:19 amWhether you’re just beginning your social media exploration or you just had your share of success and failure it’s worth revisiting rudimentary characteristics of social media from time to time. For it’s in the basics that the obvious can get overlooked and erroneous assumptions are made. However, this is not your typical, what-to-do kind of article that will teach you in the most cliche of ways how you should manage your social media marketing efforts. In fact, instead of telling you the things that you need to do in order to excel in the world of social media marketing, this article… -
Expanding Your Business to Hispanic Markets?
14 Mar 2013 | 3:43 pmCheck this out: Digital Brand Makeover is leading the way at taking cutting edge marketing tools into the Hispanic markets. Whether you are a Hispanic company looking to expand in the US or an US company ready to reach new markets, myself and our bi-lingual team at DBrand are ready to help! -
How does Google decide how a page is ranked?
19 Feb 2013 | 2:31 pmWorking at a digital marketing agency this is the question of a lifetime and one that gets asked often. AND . . . if you figure it out then you will be extremely and immediately wealthy. Truly there are only a handful of people who know the definitive answer and they all work for . . .well, Google. I was recently sent an article about how Google ranks pages. It was from 2004 and is almost completely irrelevant based on what we know about today’s Google algorithm. The fundamentals are basically the same but in 2004 a link was a link. Today there are hundreds of…
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ChaseSagum.com
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Register.Com Fosters Domain Name Growth
16 May 2013 | 7:50 pmPrimarily your go-to source for domain name registrations, Register.com has become an imminent force in web hosting services by offering businesses award-winning hosting solutions which come with industry-leading customer support, plenty of intricate features and tools which provide seamless implementation of website backups. Completely scalable, easy for intermediate users to learn and built on the always solid UNIX and Windows platforms, our Register.com review nearly wrote itself to perfection. Domain names need love, too, and this dynamic company provides domain excellence. We went… -
The 8-Point Argument Against Gun Control
15 May 2013 | 2:21 pmI completely oppose Gun Control in any measure. I oppose any minor or major infringement on the 2nd Amendment of the Constitution of the United States which is why I am writing this article. I can’t go silent any longer. I can’t “stand on the sidelines” anymore, knowing it’s time for me to get in the game. I have one main purpose behind creating this article, and that is to give you all the ammunition you need (no pun intended) in your arguments for supporting the 2nd Amendment of the Constitution of the United States. It’s my hope that this will not… -
FYI: Political Opinion Posts Coming Soon!
11 May 2013 | 10:19 amI wanted to make a quick announcement about a semi-major adjustment I am making to this blog. Starting Monday May 13th I will be adding a new category to this blog called “Political” where I will be sharing my political opinions and thoughts across many political subjects. This will not affect the other main subjects I normally write about including Organic Internet Marketing, SEO, Social Media, WordPress etc. I will continue to update this blog with helpful content covering all of those subjects. Politics will simply add as an extension to the subject matters I currently cover. -
Why SEO is Here to Stay
20 Feb 2013 | 1:37 pmEvery time Google updates its search engine or institutes new policies, doomsayers come out of the woodwork to sound the death knell for SEO. Even though SEO has been the engine of online commerce for well over a decade, there are still many who don’t truly understand it, holding on to an old image of SEOs as snake-oil salesmen. Every year you’ll read about how SEO is dead or dying, but the methodology of Search Engine Optimization will continue to thrive. Here’s why: 1. Quality content will always rise to the top Google (and every other search engine) is built around elevating quality… -
Why In-Sourcing SEO is a Bad Move
20 Feb 2013 | 1:34 pmWhile SEO has been around for many years now, it’s still a relatively new concept to many business owners. If you’ve been contemplating starting an SEO campaign this year, you’re faced with a decision: should you try to do it yourself, or hire an expert to manage your online presence. Here are a few reasons why an amateur approach is one of the biggest SEO mistakes your company can make. 1. Daily maintenance Search engine optimization doesn’t just happen once; it’s an ongoing campaign to manage your website and your online presence around the web to deliver the best…
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velezmedia.com
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What are the benefits of link building, Houston?
9 May 2013 | 11:34 amIn the offline world, we are quite familiar with the concept of referrals. It happens all the time, from friend to friend, co-worker to co-worker, employee to boss and in countless other scenarios. Did you know that referrals take place online also? You better believe it. In the world online networking, search engines are the master networkers. They know just who to direct you to whenever you search for something online. Each month search engines process billions of requests for information. The desire of search engines is to provide search engine users with the best information, at the right… -
What are the alternatives to Yellow Pages?
7 May 2013 | 8:31 amThe Yellow Pages has seen a decline in the popularity as the need for this information has shifted from paper format to online format. This prompts the question, "What are the alternatives to the Yellow Pages?" People still find it helpful to use directories to locate business information. It also helps people discover providers they have not heard of before. This blog post provides nine alternatives to Yellow Pages as well as responses to frequently asked questions related to online directories. What are some of the most popular online directories? Google Places Yahoo Local Bing… -
2 Tips to Select a Business Name Fit for the Web
1 May 2013 | 3:29 pmBusiness owners sometimes spend hours, days, and weeks agonizing over what to name their company. When the idea light bulb goes off in their mind, they run with the idea with little to no research online. You go to your CPA, your attorney, your loan officer, your advisory board, and the rest of the people who influence your startup. Then you purchase tangible things like sign, uniforms, stationary, and countless other things with your business name before you go online to see if the name is taken already. Cue the scary music! It is an unpleasant surprise that someone selected a… -
How does blogging improve SEO?
23 Apr 2013 | 9:21 amBlogging is a worthwhile way to increase position in search engine results. Blogs serve different purposes for search engine optimization. There is a direct connection between SEO and blogging. When you improve your blog, your website SEO improves also. Today, we'll discuss how blogs improve rank on search engines. 1. Blogs enhance the trustworthiness of your website. 2. Blogs help you establish authority online for your services. 3. Blogs increase awareness among your ideal customers. 4. Blogs optimize your website for search engines. … -
What is Search Engine Optimization (SEO)?
22 Apr 2013 | 7:15 amSEO stands for search engine optimization. Search engine optimization is a set of tools, strategies, and knowledge that are used to increase the order in which a website appears on search engines. The higher the rank, the more website traffic a website receives. Businesses that have adopted internet marketing know that website traffic is a key indicator of internet marketing success. Search engines are found on websites like Google.com, Yahoo.com, Bing.com. They are designed to help people find information online. Search engines scan millions of websites for information; they decide what type…
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Genius Startup
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Website Usability: Are You Making These 10 Web Design Mistakes?
17 May 2013 | 12:51 pmDesign is not just what it looks like and feels like. Design is how it works. – Steve Jobs, 2003 Web usability is something that most online publishers spend time on, but few spend enough time on. Design and usability – like traffic building or social media marketing – need to be ongoing tasks, rather than things considered when launching your website and then forgotten about. Over the years, new features get added, you tweak this, you tweak that, and before you know it, your site’s becoming visually confusing. So here are arguably the Top 10 usability mistakes to… -
WordPress Video Tutorial – How to Use Widgets
8 Mar 2013 | 12:35 pmOne of the reasons WordPress is such a good way to create a website is because it’s easy to customize. Take Widgets, for example, which make adding new features to your sidebar and other areas of your site as easy as dragging and dropping a few boxes around. The kind of things you can add to your website or blog with widgets include: * Search boxes * Newsletter subscription forms * Automatically updating lists of recent posts * Google AdSense / banner ad code To see a complete list of all widgets available for use with your WordPress theme, head over to Appearance > Widgets in WordPress… -
How To Find and Install Free WordPress Themes
1 Feb 2013 | 12:43 pmOne of the reasons WordPress is such a popular way of publishing websites is that it’s so easy to make changes without having to edit programming code or hire a web developer or designer. The key to that is Themes – collections of design templates that display your content. When it comes to themes, you can choose between premium or free. If you can, buying a premium theme will give you lots of advantages over a freebie. You’ll get better support if you need help, a more professional design and more styles to choose from. If you’re thinking about going the premium… -
6 Google Analytics Statistics You Should Be Tracking
21 Jan 2013 | 12:35 pmGoogle Analytics is the industry standard for measuring website statistics, but the interface and sheer amount of information you can get from it can be overwhelming. Here’s a guide to the key statistics you should be keeping an eye on – and how to find them. Not yet using Google Analytics? Sign up for a free account here. There’s a snippet of Javascript code that needs to be added to your site to track visitors. If the idea of that fills you with horror, use this WordPress plugin to add the tracking code for you. 1. Checking traffic growth Clicking Audience > Overview… -
Why WordPress is the Easiest Way to Build a Successful Website
11 Jan 2013 | 2:10 pmIf you’ve been thinking about starting your own website, you’ve probably seen WordPress mentioned a lot. It’s the most popular way to publish websites and blogs, it powers many of the world’s top online destinations and it’s used by millions of businesses, entrepreneurs and bloggers to publish online. What is WordPress? In a nutshell, WordPress allows to you get a professional website online without being a web designer or a computer geek. But if you have little or no experience of WordPress you might be wondering if it’s right for you. 4 Good Reasons to…
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Digital Marketing Consultant
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Where in the Sales Funnel is Social Media?
17 May 2013 | 9:17 amFew people know more about corporate social media than Scott Monty. The Global Head of Social Media for the Ford Motor Company, Monty provides a case study in how to integrate tweeting, status updates, and even Google Plus posts into a company’s marketing and communications strategy. It is fascinating then, to hear in a podcast with social media consultant Rick Mulready, where Monty thinks social media fits in a company’s outreach. And it is not where you would think it is. Study the picture to find out what has happened. Social Media Is at the Top As social media practitioners, we are… -
Social Media. The Only Marketing Tool?
9 May 2013 | 4:48 amIn all of the fuss that is been made over the last few years about social media, something important has been missed. It is not the formula for the perfect tweet. It is not the best way to bring in new followers. And it is certainly not predictions of social media’s rise, demise, or over-valuation. It is that, for marketers, social media is a tool. It is just one tool among many. As marketers, we have always had lots of tools that we could use to push a sales point to potential customers. We could use direct mail and follow-up phone calls. We could use print ads and paper flyers. We could… -
Social Media Can Be Powerful — AND DANGEROUS
26 Apr 2013 | 3:34 amEvery day, we try to push up our social media numbers. We tweet and we like, we upload photos and we write comments. And as we do all of these things we try to track the changes in our reach, the numbers of views and the numbers of comments and followers. If we are lucky — or if we are doing our job right — we can expect to see a gentle uptick in the figures. But rarely more than that. Occasionally, a post might go viral. A photo might be shared by more people than usual or a tweet could garner more replies than you expect. But it does not happen often. It is not the day-to-day… -
Dear Friend, You Are One in a Million
26 Apr 2013 | 1:26 amYou probably have a favorite restaurant, a place you go to again and again. And each time you walk through the door, the proprietor comes out and greets you by name. You swap small talk about your families; he shows you to your table; and at the end of the meal, you find that you are being offered a free dessert or being served a drink on the house. The owner makes you feel special, and you feel that you have a special relationship with the restaurant. It is not just another place to eat in town. It is your place, the first choice whenever you want a romantic meal or to celebrate a special… -
Social Media Has a Generation Gap, and The Discovery of Hot Water.
12 Apr 2013 | 7:54 amA story has been running in the UK recently that in many ways sums up the challenge facing professionals in mid-career using social media. The police in the county of Kent had appointed a Youth Police and Crime Commissioner, a 17-year-old woman called Paris Brown. Her job was to act as a liaison between the area’s young people and the local police, for which was paid a salary of £15,000. Before appointing her, the police had conducted a thorough review process. They checked her resumé and contacted her references. They put her before a panel of her peers…
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The B2B Inbound Marketing Blog
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How To Manage Your Social Media Marketing Effectively
16 May 2013 | 2:00 amI recently read a great blog post from Guy Kawasaki on how he manages his social media marketing presence. For those of you who don't know Guy Kawasaki, he is Apple's former marketing guru and an accomplished author and social media expert. While Guy's tips were great, I'm not sure they're applicable to the typical SMB company that is establishing a social media presence and using social media to generate leads. This article will share some thoughts on how you can effectively manage your company's social media marketing. It's important to realize that an effective social media marketing… -
5 Online Lead Generation Strategies For Insurance Agencies
14 May 2013 | 2:00 amIt's tough out there for insurance agencies. Obamacare is changing the way employers provide (or don't provide) health insurance for their employees. In fact, the new legislation is trying to curtail the role of insurance agencies in the insurance procurement process. Persistent slow economic growth has reduced business investement, which adds additional steps and approvals to the insurance buying process. Despite all of these challenges, there are still opportunities for savvy insurance agencies to grow. Business owners and managers turn to Google and social media to try and make sense of… -
9 Inbound Marketing Lead Generation Tips With Twitter
9 May 2013 | 2:00 amAre you using Twitter as a revene-generation channel in your social media marketing process? Many SMB companies have adopted LinkedIn and Facebook as cornerstones of their social media marketing process, but overlook Twitter's revenue-generation potential. While we don't dispute the value of metrics like engagement and brand promotion, we're like most SMB companies - we use Twitter primarily for revenue generation. It's all about generating leads and closing business! Here are 9 tips to consider as you build a Twitter revenue generation channel. Tip 1 - use keywords in your Twitter bio… -
Marketing Automation for SMB: What Every Small Business Needs to Know
7 May 2013 | 3:43 amIs your business thinking about marketing automation for lead generation? An increasing number of small businesses are exploring marketing automation as a faster, more effective strategy for generating online sales leads. Small business marketing automation is the complete package, managing all aspects of lead generation including scoring, nurturing and location-based targeting. But is marketing automation software the right choice for your business? Read on for answers to the top four small business marketing automation questions. What is small business marketing automation? According to… -
Customer Retention As A Business Growth Strategy
1 May 2013 | 8:24 amFrederick Reichheld of Bain & Company found that the cost of acquiring a new customer is 6 to 7 times more than the cost of retaining an existing customer. Yet so many companies focus the majority of their time, energy and resources on acquiring new customers at the expense of retaining the customers that they already have. Clearly the maturity stage of your business has an impact on your strategy; if you're a new business, your focus should be on acquiring new customers. However, if you're a more mature business that is focusing your strategy on customer acquisition, beware. You may be…
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Big Thinking Online
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3 Reasons Your Business Needs to Implement Content Marketing
23 Apr 2013 | 12:05 am3 Reasons Your Business Needs to Implement Content Marketing As a small business owner who is looking to increase sales via the internet you will recognise that most of your competition is already investing in one form of internet marketing or another and in some cases will have a well structured online marketing campaign in place. In order to implement an online marketing campaign you need to invest in quality content that speaks directly to the problems that your target audience face. Without that compelling content getting in front of the right people at the right time, your voice will not… -
Small Business Internet Marketing – 7 Things Decision Makers Should Know
18 Apr 2013 | 12:10 amSmall Business Internet Marketing – 7 Things Decision Makers Should Know The ways in which businesses can now communicate with potential and existing clients continues to grow at break neck pace. Any decision maker that has invested in a form of small business internet marketing in order to grow their business will have seen the number of options to interact with their audience increase rapidly over the last 5 years. From dynamic website design, blogging, video marketing, email marketing campaigns to social media marketing, the list of methods truly is endless. With all that choice… -
The Review of Reviews – Why Opinions Matter. (Infographic)
15 Apr 2013 | 12:05 amThe Review of Reviews – Why Opinions Matter Internet shopping and reviews have gone hand in hand for some time now. Anyone who is considering spending money online to buy a product or service that they can’t see or try before they commit to it has no doubt done their research in other ways – usually by researching the feedback left by previous users. EBay, Amazon and Trip Advisor are just three sites that have built their own reputation on encouraging third party reviews and now almost every e-commerce site you can think of will have some kind of review or rating system. In short,… -
Why Doesn’t Your Firm Get More Client Referrals?
10 Apr 2013 | 12:09 amWhy Doesn’t Your Firm Get More Client Referrals? Would you prefer to build a business that no-one knows anything about, so that every new customer is hard won from cold calls? Or would you want a business that people know about, trust and happily approach to do business with? It’s likely that every business that starts will always have an element of the hard won, cold called business. Like it or not, cold calling is still an effective way to build business. Cold calling needn’t necessarily even be picking up the phone and ringing prospects, it could be emailing, direct mailing, door to… -
The Most Expensive Thing in Your Business is a One Time Client
2 Apr 2013 | 2:03 amThe Most Expensive Thing in Your Business is a One Time Client Businesses of all sizes could do well to think more carefully about customer retention. Acquiring new customers is not only critical to ensure your business grows; it also satisfies your need to move on to the next thing and provides a fresh start and a blank slate. Unfortunately, acquiring new customers comes at a cost, which some sources suggest is around 7 times as much as reselling to your existing customer base. Although acquiring new customers is a necessary and very important part of any business, it shouldn’t be your…
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Market AmericaMarket America
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Surprising workout chisels your body LEAN
20 May 2013 | 2:39 amI’ll admit it… the type of workout I want to talk about today is NOT something you’d have ever seen me do 10 years ago. Not even 5 years ago. In fact, I used to think it was considered a “girly” workout… certainly not something most men even give much thought to doing. I still don’t believe this type of workout should be the only type of exercise that you ever do, but I have changed my ways and realized the immense benefits of this type of workout, to BOTH men and women. Personally, I’ve been mixing this type of workout into my routine… -
Better than Wheatgrass: Raw Veggie Juice and Sprouts
20 May 2013 | 2:39 amBy Dr. Mercola If you want to improve your nutrition and are itching to grow your own food, sprouts are an ideal choice. Virtually all sprouted seeds and grains fall in the “superfood” category, and they’re really easy to grow, even if you don’t have a lot of space or an outdoor garden. But what about green grasses like wheatgrass? Wheatgrass is grown from wheat seeds, and contains high amounts of chlorophyll. Most people juice it, but wheat grass is also available in supplement form. My main objection to wheatgrass is I believe vegetable sprouts like sunflower,… -
Saturday Stories: Self-Obituary, Running and GMOs
20 May 2013 | 1:46 amCanadian journalist/publisher icon Peter Worthington’s self-penned obituary. Quite the life lived. The story of Bret – he’s a runner. Nature covers genetically modified crops along with some scary truths and some myths. Saturday Stories: Self-Obituary, Running and GMOs -
Does L-Carnitine Really Cause Heart Disease?
20 May 2013 | 1:46 amMaylin Rodriguez-Paez, RN We’ve been around long enough to know the media takes just about every opportunity to put supplements in a negative light. And rarely do they present an objective picture of reality. This is why the latest headlines linking carnitine to heart disease didn’t surprise us at all. In a study conducted by the Cleveland Clinic, researchers sought to examine a link between red meat consumption and heart disease, placing L-carnitine as the middleman. The media, however, failed to address both the study’s flaws and L-carnitine’s impressive track record. Below, we’ll… -
Surprising workout chisels your body LEAN
19 May 2013 | 2:31 amI’ll admit it… the type of workout I want to talk about today is NOT something you’d have ever seen me do 10 years ago. Not even 5 years ago. In fact, I used to think it was considered a “girly” workout… certainly not something most men even give much thought to doing. I still don’t believe this type of workout should be the only type of exercise that you ever do, but I have changed my ways and realized the immense benefits of this type of workout, to BOTH men and women. Personally, I’ve been mixing this type of workout into my routine…
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annettapowellonline.com
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Importance of Building and Expanding Your Opt-in List
18 May 2013 | 9:21 amOnline businesses, mostly with a home based business model, are known to bring a revolutionary change in each of the following areas: Business Operations Product Catalogues Customer Relations Reach & Accessibility On the whole, every online home based business has a website which serves the following business purposes: It marks the beginning stage of the home based business The corporate website is the primary and unique identity for a business It is the outcome of all personal and corporate branding strategies It forms the structure of the company’s purpose of… -
Keys to Building a Constructive Personal Brand Online
17 May 2013 | 8:53 amThe significance of outshining one’s competitors is no longer confined to an organizational perspective. Nowadays, every go-getter is going all out to promote one’s unique qualities. These efforts are broadly categorized as Personal Branding. Similar to the widely known Branding concept, Personal Branding also refers to ideas and methods used to creating a unique and attention-grabbing identity for an individual. Personal Branding enables individuals and entrepreneurs to become noticeable among other counterparts. As a result, the distinguishable and preferred identity brought out through… -
Best Practices for Instagram Marketing and Lead Generation
11 May 2013 | 11:04 amInstagram is a social media platform where users can take photos (on their cellphones), antiquate them by adding camera filters and vintage frames, and share them on Twitter, Facebook, and their own Instagram accounts. As an online marketing platform, Instagram has gained immense popularity among B2B Marketers and savvy individuals and business people. I strongly believe that Instagram Marketing has a greater potential to enhance the human value of your brand. You can use Instagram to share valuable pictorial information and to connect with other people and business at a personal… -
Key Factors to be Considered Before Joining a Network Marketing Company
7 May 2013 | 1:12 pmWhat is network marketing? In the simplest terms, network marketing refers to a marketing strategy that engages independent agents to reach prospective customers in exchange for commission not only on the sales they make personally but also for the sales recorded by other salespeople that they sponsored into the business of the network marketing company. Network marketing lead creates a multiple levels of compensation because many sales teams are involved at different hierarchy of distributorship. So, if you opt to work for a network marketing company, you are free to choose to work in… -
Best Practices for Facebook Marketing and Lead Generation
6 May 2013 | 2:07 pmFacebook is considered to be the most popular and fast growing social media website in the world today. With an overwhelming number of registered users, Facebook has become the most visited website after Google and has become the prime venue for people to share their photos, videos and other content on the internet. Facebook Marketing and Lead Generation This amazing popularity of Facebook has made it one of the most sought after mediums for marketing by the businesses. Using the unbelievable reach of Facebook, companies can easily showcase their products and brands for their targeted…
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Fearless Competitor
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10 Things Your CEO Needs to Know Now about B2B Demand Generation
20 May 2013 | 2:00 am10 Things Your CEO Needs to Know Now about B2B Demand Generation I love salespeople. Are you one? I feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. Why do I feel for struggling salespeople? First and foremost, I carried a bag for over two decades, so I know how your feel. I carried a quota. I was you. Recent experience bears it out too. A beleaguered salesperson recently reached out to me and said “I’ve called EVERYONE in our Salesforce.com… -
Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
19 May 2013 | 6:30 am(For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.) By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog? Check out this to learn more and you’ll find a great offer for you. In this encore episode of Marketing Made Simple TV, @MargaretMolloy, Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this… -
How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
19 May 2013 | 3:00 amResearch based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog? Check out this to learn more and you’ll find a great offer for you. In 2012, the Revenue Performance Management Software firm Eloqua (Now part of Oracle) became a sponsor of Marketing Made Simple TV – the TV on the Web show created and hosted by Jeff Ogden. But they didn’t do much at all with it. They simply used… -
Weekend Summary of Highlights from the Fearless Competitor blog
18 May 2013 | 11:30 amThe weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Here are some of the most popular posts from this week at this Fearless Competitor blog. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog? Check out this to learn more and you’ll find a great offer for you. Encore: Rise with @PattyAzzarello on Marketing Made Simple TV We always do an encore show on Sundays… -
Marketo prices IPO at $13, at high end of the range
17 May 2013 | 7:21 amThe SAAS marketing automation space is red-hot. IPOs and Consolidations continue. Marketo just raised $79 million dollars – at the top end of the range predicted! Find New Customers congratulates our many friends at Marketo. (Marketo sponsored our very first white paper, How to Find New Customers, and has published several of our guest posts, including this recent one: Igniting Word of Mouth: How WOM Reduced Teenage Smoking in South Carolina. So Find New Customers likes Marketo a lot.) I believe the ramifications are great. Marketo will have deep pockets to invest for even faster…
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Inbound Marketing and Technology Blog
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The Friday Five: Goodbye Websites, Google+ Changes, and the Maturing of Email Marketing
17 May 2013 | 8:33 amFriday is once again upon us and so too is the latest edition of The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, a weekly roundup for ideas and news that you can use. This is what we have for you this week: Say Bye to the Traditional Website Google+ New Look New Google AdWords Features Email Marketing Matures Solving Your Biggest Content Challenges 1. Is it Time to Say Good-bye to the Traditional Website? (Business 2 Community) Thankfully, since its origins as a convenient way for the US military to share information, the internet has moved… -
6 Life-Altering Questions Marketing Should Ask Sales [Video]
16 May 2013 | 2:54 pmThe age old battle between sales and marketing may not be entirely over, but we have come a long way. I'll admit to playing into the friendly banter with my sales counterparts from time-to-time. But in all seriousness, can you imagine what would happen to a sales director if they stood up at a company meeting and said: No, we didn't hit our sales quota this quarter, but we were doing some A/B testing on our pitch?" In Sales, there's not much wiggle room to get away with a "didn't meet quota" type of response. With so much riding on their success, can we really blame salespeople for… -
Using HubSpot With Your Existing WordPress Website
15 May 2013 | 10:14 amDid you know WordPress has a HubSpot plugin? WordPress - the open source content management system platform used by millions of individuals and businesses, can integrate with HubSpot - the inbound marketing platform with blogging, landing page, contacts management, email and marketing automation functions. If you're sold on HubSpot but don't want to give up your existing WordPress site, you can do incredible things using the HubSpot for WordPress plugin. WordPress: Open source CMS, wide range of plugins for fast web development Business managers know that Wordpress has a large collective of… -
Is Your Content Marketing Broken?
14 May 2013 | 1:18 pmOf the things I despise doing such as mowing the lawn and doing my taxes, returning broken items to the store ranks near the top. I once tried to return a new laptop because the screen didn’t work. My high expectations as I pulled it out of the box turned to immediate frustration as I tapped at random keys in the hopes the screen would light up. This frustration followed me as I walked up to the customer service desk and pushed the computer across the counter. About the only thing worse than this feeling of frustration is feeling like an idiot which is what happened next after a scrawny… -
Inbound Marketing Secrets - Setting Up A Great Landing Page
13 May 2013 | 2:09 pmEffective landing pages are great assets for any online marketer. They are a means to prove your company is a thought leader, capture visitors’ contact information, and begin to create a longer term relationship with those visitors. Having a successful landing page takes more than just throwing content on a page, though. In order to create a great landing page, you must ensure it is user friendly, converts leads, and is search engine optimized. Accomplishing these tasks is harder than you may think. Consider the following items when setting up your landing pages: Landing Page Goal…
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Sidewalk Talk
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Top 6 Tips For Blog Commenting
29 Apr 2013 | 8:13 amCommenting on blogs is a great way to show appreciation for someone’s work and give your website an online visibility boost at the same time. If you are a high-frequency commenter and have ever researched into blog commenting as a marketing strategy, you have likely come across businesses offering blog commenting as a service. This is quickly becoming big business – so big in fact, that a recent Google search for “Blog Commenting Services” yielded a little over 77-million results. It sounds like everyone is catching on doesn’t it? I suppose the true litmus test would be to… -
Of SEO and Whiskey – the parallels of search engine optimization and whiskey making
15 Mar 2013 | 9:08 amOf SEO and Whiskey By Chris Sheehy | Search Marketing Integration Specialist After tasting a single malt whiskey from Rhode Island’s Sons of Liberty distillery, I have developed an appreciation for the subtleties that quality ingredients and time make in crafting a top-shelf Whiskey. Perhaps it was the aftereffects of the elixir, but it occurred to me at some point, that search engine optimization shares a lot in common with whiskey making. For instance – the search for the finest of ingredients for whiskey making, is akin to the arduous selection process for picking out the best… -
LinkedIn Tests New Trends Analytic
8 Feb 2013 | 3:25 pmLinkedIn Tests a Text-Based Analytic as Possible Replacement for “Appears in Search” & “Views” Trend Graphs Until now, LinkedIn (LI) displayed a simple trend-graph and numerical set to illustrate how many people visited your profile and how many times it showed up in search engines over a 90-day rolling period. Placing your cursor over segments within the graphs allowed you to see daily stats. [photo credit: Google Search]These analytic are the best way to judge the optimization of your LinkedIn profile – the more optimized, the greater the visibility… -
Call Tracking Phone Numbers the Wrong Call for Local Marketing
4 Feb 2013 | 4:34 pmHave you been tempted to use one of those marketing services that reports on how many calls your business receives from your search or social listings? I see their ads touting their local marketing services every (heck – even I get them!) You see them everywhere, so surely they must be onto something – RIGHT? There is so much to think about when it comes to internet marketing – being able to quantify where your leads comes from seems a no-brainer. Oh, if only if it were that easy, I mean – businesses tell me all the time how difficult it is for them to know what… -
Google Local Adds Business Category To Listings
30 Jan 2013 | 9:49 amGoogle Local now allows businesses to edit their precise local-marketing focused business category – a plus for business owners. Just be sure your category is the *best one* to use for your type of business before making any changes. Selecting a category that is complementary to your existing keyword mapping is sure to drive more focus to your business and could increase both visibility and discoverability in Search. Great news for Businesses! #localmarketing #searchmarketingintegration #localsearch Filed under: #RhodeIsland, Local Marketing, Search Marketing Integration Tagged:…
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PDR Web Solutions Blog
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7 Ways to Improve Your Website and Stop Losing Leads
2 May 2013 | 2:10 pmYou built your website to attract visitors and generate leads, but not everyone will go through your marketing funnel and become a customer. Visitors may leave your website on every stage of the shopping process from research to check-out. Why this happens? Here are a few reasons. Reason #1: your website is irrelevant to their query It’s not uncommon that visitors immediately bounce off your … more -
Business Owners: how to prepare for your first website design project
21 Feb 2013 | 7:32 amA great deal of our web design projects have to do with website redesign. This means that people come to us with outdated, poorly organized sites that typically require a complete overhaul. That being said, some business owners are just starting to embrace the web (it’s 2013, hello!) by getting their very first website. If you are new to the whole “web design thing,” … more -
Easy Ways to Include Video in Your Marketing Strategy
1 Feb 2013 | 3:09 pmIn case you missed it, Mari Smith had a wonderful webinar the other day focused on using video for marketing your business. I’ve put together a brief recap, as well as included my own observations about why and how video should become a part of your marketing strategy. How can video help your business? The great thing about video is that it both shows and … more -
Solutions to Your Biggest Website Management Problems
3 Jan 2013 | 7:41 amEntrepreneur Magazine has recently asked its Facebook fans about their biggest headaches when it comes to managing a website. Here are the most common responses from business owners and a few tips from PDR on how to resolve these issues. Finding time Finding time to manage and update the website, create new content, update online inventory, learn HTML tricks or WordPress is a tough challenge. … more -
4 Tips for Choosing a Great Web Designer
21 Dec 2012 | 7:22 amOnce the chaos of the holidays settles down, you’ll look at your 2013 business plan once again (you have one, right?) and notice that it’s time to redesign your company’s website. Working with a good professional web designer will certainly be an exciting and, hopefully, positive experience, but you’ll need to find a designer first. So what makes a web designer a good fit for … more
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IMPACT Branding & Design
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8 Reasons You Should Consider Before You Redesign your Website
20 May 2013 | 2:00 amLook before you leap. Redesigning your website can be a very time consuming process, so you do not want to dedicate all of your resources to a redesign unless it is necessary. Before you commit... (For the full post, please click the blog title link above.) -
Inbound Marketing Trends: May 19, 2013
19 May 2013 | 2:00 amHappy Sunday! Well, it’s been another week here at IMPACT, and with the NHL season well underway, here's a wrap-up of our week of inbound marketing trends. We hope you found our content helpful... (For the full post, please click the blog title link above.) -
7 Tips to Help You Develop a Stellar Marketing Webinar
18 May 2013 | 2:00 amA marketing webinar is a great source for educating prospects and leads. Companies typically organize webinars to educate existing and potential customers, lead generation and maintaining customer... (For the full post, please click the blog title link above.) -
Inbound Marketing Investment: Budgeting Your Time and Resources
17 May 2013 | 9:00 amMoney aside, Inbound Marketing is a huge time investment for any business looking to strengthen its online presence. A great way to strengthen your online presence is by creating resourceful... (For the full post, please click the blog title link above.) -
Bulletin Board Material: Do’s and Don’ts of Pinterest for Business
17 May 2013 | 2:00 amFounded in 2009, Pinterest has experienced quick success, and is already considered the third most popular social network behind Facebook and Twitter. Its 48+ million users have… (For the full post, please click the blog title link above.)
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Digital Marketing Blog
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Your Business is a System [Podcast]
17 May 2013 | 12:05 pmToday's tip: Examine the missing systems in your life. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency. Transcript: Hi, this is Ben, thanks for listening to the podcast. I have a very interesting topic that I would like to discuss with you today. The idea that your business is a system is one that really resonates with me and one that I think is worthy of taking two minutes today to discuss. A system is something that, when you give it certain inputs, a certain activity is going to happen. And,...productivity, system -
Graph Search: Game Changer?
15 May 2013 | 3:13 pmTags: personalized searchFacebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold. -
Leveraging Google+ Communities
15 May 2013 | 6:25 amIn early December 2012, Google rolled out a new feature called Google+ Communities, designed to be a “gathering place for your passions." Learn to leverage your brand pages in these Communities and establish yourself and make new connections. Social Media Marketing, social media strategy -
[VIDEO] Digital Marketing Plan: Session 2
14 May 2013 | 2:36 pmThis is the second in a series of whiteboard videos where I will succinctly explain step-by-step the process of creating a digital marketing plan. This second session will complete the foundation for your plan. We're talking about getting inside your prospect's head so we can create a plan that appeals to their needs. Script:...digital marketing plan -
Preparing for Penguin 2.0
14 May 2013 | 9:07 amThere has been considerable speculation for some time that Google was preparing another Penguin release designed to drastically change the relationship between link building and search results. That speculation has now been confirmed with the release of Matt Cutt’s video blog yesterday outlining the coming changes of Penguin 2.0. Cutts promises an eventful summer for webmasters utilizing black hat SEO practices, and a giant step forward in Google’s attempt to reward high quality websites that...digital marketing
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Tim Bonner Blog
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BzzAgent Let’s Me Try Out Free Stuff!
13 May 2013 | 1:00 amWhat do I get up to in my spare time? Well, amongst other things, I’m a BzzAgent. A BzzAgent, you say. What’s that? Actually, it’s a brilliant way of getting to try out lots of cool products for free. These products are from big name brands; including some of the largest companies in the world. [...]The post BzzAgent Let’s Me Try Out Free Stuff! appeared first on Tim Bonner Blog. -
Social Login Buttons – What Do You Think?
6 May 2013 | 1:00 amThey’re everywhere, social login buttons. Login or Connect with Facebook. How about Twitter? No… LinkedIn then? It’s something I’ve wondered about for a while, whether people actually use them to log in or sign up to things or whether they prefer to give their name and email address. I had a Connect with Facebook button [...]The post Social Login Buttons – What Do You Think? appeared first on Tim Bonner Blog. -
WordFence To The Rescue
29 Apr 2013 | 1:00 amI was only reading about hackers and brute force attacks against WordPress sites over the weekend. Then in the early hours of this morning, my blog sustained a barrage of attacks over a period of a couple of hours I woke up to hundreds of email alerts advising that many failed login attempts had been [...]The post WordFence To The Rescue appeared first on Tim Bonner Blog. -
How To Encourage Your Visitors To Stay
22 Apr 2013 | 1:00 amYou’ve got your blog, you’re writing content consistently and you’re starting to get some decent traffic. So what now? That’s the million dollar question I’ve been asking myself the last couple of days. Who doesn’t want more traffic, a more substantial blogging community, and yes, more sales? I’ve let things slip a little over the [...]The post How To Encourage Your Visitors To Stay appeared first on Tim Bonner Blog. -
Was I Mad To Choose Mad Mimi?
15 Apr 2013 | 1:30 amI wrote some time ago about free email marketing and what you could expect from the likes of MailChimp, Mad Mimi and Imnica Mail. So it was with trepidation that I made the difficult decision to leave AWeber behind and move my email marketing efforts to a free account with Mad Mimi. I’d made the [...]The post Was I Mad To Choose Mad Mimi? appeared first on Tim Bonner Blog.
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Calloway Green
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Bored on a bank holiday?
6 May 2013 | 12:47 amI’m guessing you’re sat there wondering what to do today. Kids running around, nowhere to go and thinking “is there something I can do to get some lovely Google juice?” Ok. Try this. Open an account on Pinterest, go take some photos of your shop, upload them. In the description, put a link to your shop’s website. Link juice. Simple. Someone told me it’s ‘no follow’! Yeah, it is, but it’s still a valuable link. Tomorrow I’ll discuss another tactic and then explain the concept of link funnels. Now, the sun’s shining so go out. -
How to secure your WordPress site against hackers
1 May 2013 | 5:07 amAccording to this site (http://en.wordpress.com/stats/) there are nearly 65 million installations of the blogging system WordPress in the world. There’s an outside chance that your site is made using it (even if you didn’t realise it) and it’s no surprise it’s so popular, it’s easy to use, easy to expand with plugins and very SEO friendly. However, there’s a downside to this popularity. When something becomes so popular that everyone’s using it, there’s a chance that some Internet scum-bag is going to want some of the good stuff so they’ll do their best to hack into some… -
Broad, exact, phrase – what’s that all about?
9 Apr 2013 | 8:36 amThis post was prompted by a post on Facebook by our good friend Brian Parnall who posted a graphic discussing the different types of search that Google displays in its AdWords console. They’re always confusing, so here’s a bit of text and a video that hopefully explains it all. Why different search types anyway? When you’re doing a search, it’s unlikely that you’re going to search in the exact same way everyone else is. For example, let’s imagine you want to buy a waterproof watch and you did a search for ‘waterproof watch’. You’ll find… -
Nested replies in Facebook – ready yet?
19 Mar 2013 | 2:30 amIf Facebook is your first foray into social networking and chatting in the virtual world then the commenting system it employs won’t be a problem for you. You’re probably quite used to people hijacking the thread with their own comments meaning the original subject of the opening post is completely lost in a sea of abuse and pictures of cats. This didn’t happen on old-fashioned style ‘forums’ where people replied directly to the person who made the comment and could quote what they said to make it clear who they were talking to. Well Facebook seems to be rolling… -
Why Google doesn’t want you to check your ranking
18 Mar 2013 | 8:58 amEvery SEO company has them and so do many companies who actively check how their website is performing in Google, but rank checker tools are effectively against the terms and conditions set by Google. Yep, you read that correctly, they don’t want you to use any automated tools to query them. So what does this mean? Well Raven tools decided a few months ago that they were going to stop querying Google in this way and therefore wouldn’t be providing ranking information to clients any more. This is quite a big deal – many companies insist on this data and spend a lot of time…
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Doublelinx Blog
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Internet Marketing and Banner Advertising
16 May 2013 | 4:27 amInternet banner advertising works pretty much like a physical banner would in the business world. However, online banner advertising has some major added benefits, which include their ability to transfer the viewer directly to the business website as well as reach literally millions of potential customers all over the country, whereas a physical banner is restricted to a specific area. If you use the Internet often, you have no doubt come across this form of Internet marketing numerous times. While they may seem annoying, they perform a major function when it comes to brand awareness. The… -
Local Citations and Online Visibility
13 May 2013 | 4:18 amLocal citations are yet another method of link building and improving your website’s search engine optimization (aka your website’s general visibility to search engines and abbreviated as SEO). It is common knowledge that in order for your website to receive high volumes of traffic and therefore reach as many potential customers as possible, it needs proper SEO and while technology is continuing to develop, so too are the ways in which you can increase your website’s SEO. Local citations are just one of these ways. What Exactly Are Local Citations? In case you have missed the boat on… -
Why Keyword Research is Imperative to Your Online Presence
9 May 2013 | 4:04 amKeyword research – it sounds daunting doesn’t it? There is so much talk around search engine optimization and choosing the correct keywords for your website that it eventually just turns into information overload that we would soon choose to forget! Can someone just make sense of it all already?! The sad truth is that keyword research is imperative to building a successful internet presence. So calm yourself, clear your head, and let’s get this figured out. Keyword Research And SEO: Untangling The Jargon Keyword research is the first step that you need to take towards search engine… -
Four Tips to Survive the Online Marketing Jungle
6 May 2013 | 4:00 amA quick search on Google about any topic extracts millions of results in 0.23 seconds. There are 21,655 companies fighting for a “Like” on Facebook and there are approximately 634 million websites currently on the internet. How does any business hope to stand out in such a competitive environment? Although no one can dispute how powerful and effective online marketing is, today, staying relevant requires a lot more than just having a website. The good news is that the underdog can still win the online race. Follow these simple tips and you can be sure to be king of the cyber jungle:… -
How important is SEO, Really?
3 May 2013 | 4:00 amI pride myself in being a bit of a contrarian. When the ‘masses’ start taking to an idea in large numbers, I start to get suspicious. More and more people are accepting search engine optimization (SEO) as a way of life in business. The phrase is thrown around with reckless abandon amongst business people and there are literally thousands of new articles about the topic emerging on the market every single day (this article being one of them). But, what difference is SEO really going to make to your business? What kind of results has SEO produced for other businesses? How well does it work…
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Blue Interactive Agency
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Marketing Ideas, Business Marketing Tactics
17 May 2013 | 8:18 amSmall business owners can easily get too involved in the day-to-day operations of their business to spend any time brainstorming marketing ideas to stay competitive and reach new customers. In a hyper-connected world where a strong online presence could mean better growth opportunities, 2013 looks to be a year of significantly increased online investment for small businesses. According to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide, 66 percent of small businesses plan to invest as much or more in digital marketing – websites, social… -
Effective Internet Marketing Strategies to Help Your Business Grow
15 May 2013 | 9:01 amIn today’s digitized world, digital marketing and social media advertising continue to be popular avenues to reach consumers. Developing and implementing effective internet marketing strategies to help your business grow means knowing and understanding how to use the latest marketing practices and tools. But before you begin developing an online marketing strategy, Jim Joseph of Entrepreneur Magazine suggests you first need to define your brand. He suggests that “when defining your brand, put as much clarity as possible into how the brand and business is described, so that you can build a… -
Email Messaging
10 May 2013 | 7:00 amSocial media may be the media darling, but when it comes to implementing a successful online marketing strategy there is still no substitute for email. Email marketing is so much more than just sending your customers emails each week. It’s about building relationships. According to the Direct Marketing Association, email marketing returns more than $40 for each dollar invested, which makes it not only the most lucrative form of online marketing but the most profitable marketing means of all, on or off the web. Email marketing can be carried out through different types of emails. In order to… -
Unified Message Marketing
9 May 2013 | 12:59 pmWith today’s global reach, advertisers are faced with the challenge of delivering a clear, consistent message across all communication channels – unified message marketing. No matter if online or offline, delivering consistency in the look, feel, voice and language of the message helps improve the opportunity to build and maintain solid relationships with consumers. When Apple prepared to launch the iPad in 2010, it very quickly became clear that it understood one of the key elements of messaging – consistency. From every platform, consumers and retailers consistently heard that… -
Evolution of Email Marketing
7 May 2013 | 6:34 amOne of the greatest benefits of the rise of the internet was (and is) the ability to use email to communicate with people. The evolution of email is fascinating. It began in 1965, when the concept was introduced at MIT. In 1971, the first email was sent via network. And in 1976, Queen Elizabeth is said to be the first head of state to send an email. In 1983, the first MCI mail was offered to the public and in 1996, Hotmail was launched as the first free web-based email system. Suddenly, email was available to anybody who had a computer and access to the internet. Fast-forward to today, and…
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Vocus Blog
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Twelve Tools to Dominate Twitter
20 May 2013 | 4:45 amTwitter is my favorite social network. It is one of the few social networks where you are afforded access to the entirety of the user population. And because of that access it’s easy to lose focus and follow a tangent. With only about 20% of the number of users that Facebook has, efficiency is key to maximizing your impact on Twitter. I’ve compiled a list of tools and tactics to help you maximize your impact on Twitter. I’ve divided them into four categories: Targeting, queuing, curation and engagement. Twitter has some of the coolest tools you could imagine, and I hope… -
Weekend Read: The Rebel’s Guide to Email Marketing
17 May 2013 | 1:19 pmThis weekend’s exclusive book excerpt comes from The Rebel’s Guide to Email Marketing, a no-nonsense, take-no prisoners plan for earning positive return on your email marketing, by DJ Waldow and Jason Falls. Some say email marketing is dead, but Waldow and Falls blast this myth in their book, demonstrating instead that email has changed – and that in order to break through, email marketers must break the rules. Thanks to Que Publishing for the sneak peek! “We know best practices, but we don’t always follow them. When everyone follows best practices, you’ve merely redefined… -
2013: The Perfect Storm – Marketing Cloud Infographic
17 May 2013 | 9:40 amMarketo went public today, another demonstration of a healthy growing marketing cloud space. In addition to large enterprise players like Adobe, IBM and Salesforce, the marketing cloud is served by several mid-sized public and venture capital backed software providers. By 2017, says Gartner, CMOs will spend more on IT than CIOs, building the need for this market. Our 2013: The Perfect Storm infographic shows some of the larger players in the marketing cloud ecosystem. -
How to Handle a Social Media Flame Crisis in Five Steps
17 May 2013 | 7:52 amGuest Post by Eric Davidson. Eric is a Vocus Marketing Consultant who helps businesses get better marketing results. We’ve all seen it and it happens to every business sooner or later: that moment when an unhappy customer feels the need to lash out publicly, using their fingers as their voice and social media as their megaphone. Whether you are new to social media or not, there are a few rules you should ALWAYS follow if someone ‘flames’ your social pages with negative comments. 1) Don’t Say Anything At least, not at first. Everyone responds at an emotional level to… -
Links We Love: Branded Art, Online Reviews and Carnival Safety
17 May 2013 | 4:45 amWhen it comes to getting business, word-of-mouth is your business’s best friend. But people don’t rely only on recommendations from friends and family. Discover how many people trust online reviews as much as personal recommendations in this week’s Links We Love. Tip of the week… By working 40+ hours a week in your job, some details about your industry become rote. That type of information might not seem ripe for a blog post, but the truth is what seems simple to you can be gold. Sometimes the most basic information is what your readers want to hear. Blog This! Sometimes Going Back to…
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Atlantic Webworks Perspectives
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Putting Your Blog Posts on Pinterest
7 May 2013 | 12:53 pmYou know that you need to have a business presence on Pinterest. But what if you don’t sell an actual product? What if, like us, you mainly sell a service? Have you thought that the only way you can post to Pinterest is if you sell or offer an actual product? Good news! That’s not true. Ok, granted you may not have as many things to pin from your business as one who sells an actual widget, but if you write articles or have a blog (and you know you should have one!), you can start pinning those onto your Pinterest boards! But how do you pin words, you ask? You can’t really… -
Have You Run Out of Blog Post Ideas?
2 May 2013 | 9:37 amI preach blogging a lot to our clients. We help our clients a lot with blogging. Sometimes, at the end of the day, I realize that WE need to put up a post and I sit and stare into space and wonder what you’d like to read. I realized that if it’s hard for me sometimes to think about what to write, then it must be challenging for you so I thought I’d give you some ideas and samples of easy ways to nudge the thought process along! Words Do you like reading “Top 10″ lists or “How to Do Something” lists? Always a good source for material. What are the… -
Respect the Power of the Consumer
18 Apr 2013 | 2:14 pmThere’s a wave of change rolling over the marketing world today. The marketer once created and executed a campaign for a company based on research, insight, and some intuition. Now marketing campaigns start with and are driven by the consumer. Campaigns that use this outside-in approach are more successful and effective than the old-fashioned versions that started with the product. This new process offers an opportunity for new ideas and growth of businesses. Consumers are talking a lot, and they aren’t afraid to share their ideas, complaints and praise. Social media is at the crux… -
Social TV and its Rise to Power
11 Apr 2013 | 10:27 amWhat Is Social TV? What happens in a world where people love watching their TV just as much as they enjoy socializing with others? A beautiful thing is born: Social TV. What is Social TV you may ask, and what is its purpose? Officially, it is a new form of social media that allows viewers to socialize and communicate through their TVs or computers. Unofficially, it is an increasingly popular fad that is making it easier for people to talk about what they are watching in real time. Social TV aids in “rebuilding audiences”- and you may be familiar with the whole process even though you… -
Blogging Basics: Which Commenting Platform is the Best
28 Mar 2013 | 4:15 amWhich Commenting Platform is the Best? Ask five bloggers which commenting system they use on their site and you will probably get five different answers. There are many, including but not limited to: WordPress Livefyre CommentLuv Disqus But which one is the best? Well, that depends who you ask. I’ve tried them all and for my personal site, I finally decided on CommentLuv because it best fit my needs there. However, on this site we use Livefyre because it fits THIS site better. So it all comes down to, what do you want to get out of it? Kelly and I decided to attack this one together…
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E-Web Marketing
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Express CRO Tip Series #1 – Introduction and Best Practices
19 May 2013 | 5:49 pmDear website owners, I get asked a lot of similar questions regarding how to make a lead generation website or e-commerce site perform better. So what I have decided to do is to create a short series of videos presenting what I have learned in the field of Marketing and Design. I hope that by watching this series, you are able to take away relevant pieces of information to review and apply to your own website and drive more sales online. In this first video, I give an introduction to Conversion Optimisation based on the 3 critical questions all users ask when they enter your website. What… -
Using your List and Facebook Lookalike Audiences to Refine Your Advertising
8 May 2013 | 3:58 pm“Use what your mama gave you.” You know the saying. Make the most of what you have. And that’s exactly what Facebook Lookalike Audiences are all about. Launched in 2012, Facebook have recently started rolling out the feature that allows you to create custom audiences based on your brands pre-existing customers to select advertisers. Using your existing audience, Facebook will use the information you provide to reach out to new customers who fit a similar profile. This will allow marketers to create a much more targeted response through Facebook advertising and increase ad… -
Learn more about Public Speaking with Sam Cawthorn
28 Apr 2013 | 3:30 pmLeading Public Speaker, Sam Cawthorn Imagine this. You confidently step up to the stage without any nerves, you make the presentation of your life, you finish your presentation and you get a standing ovation. How good would that feel? To quote Jarod Kintz, “99% of the population is afraid of public speaking, and of the remaining 1%, 99% of them have nothing original and interesting to say.” I’m inclined to agree with Jarod. I don’t know about you, but I almost fall asleep at most business presentations I attend. What about my presentation skills? Shouldn’t I be… -
How To Change Your Business Name on Facebook
25 Apr 2013 | 6:28 pmHave you recently re-branded your business? Changed your business name entirely? Misspelled your Facebook Page name perhaps? Regardless of which category you fall into, there’s a good chance you’ll want to edit your Facebook Page name to either reflect the changes or rectify the error. Now, at first this might seem like a straightforward endeavour - surely you just have to edit your profile… right? Unfortunately it’s not as simple as that. In fact, for those of us with over 200 ‘likes’, changing your Facebook Page name is not an easy task. The Facebook Help… -
101 Content Writing Tips for SEO and Beyond
22 Apr 2013 | 3:15 pmWebsite content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the copy to compel your audience to do business with you? In a traditional bricks and mortar business, this would be equivalent to setting up your shops layout, fitting it out, decorating the interior, showcasing your stock and then not bothering to spend time finding the right shop assistant. If you want…
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Work With Gordon
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Five Pillars of Email Marketing
9 May 2013 | 3:17 amIt does not have the glamour of social media, the sophistication of Search Engine Optimization, but email marketing drives more traffic and sales than any other online media. Most online marketers are familiar with email marketing and understand the basics; however getting the basics right is so important to any successful email marketing campaign that I feel compelled to once again outline the Five Pillars of Email Marketing. Five Pillars of Email Marketing Know Your Audience It may sound simple but get this wrong and you will be very disappointed with your outcome of your business email… -
The Importance Of Social Proof
1 May 2013 | 1:47 pmSocial proof is one of those phenomena that we all know is important. Unfortunately, many of us have to be reminded of its importance. How it impacts what we do online and the importance of making it part of our marketing strategy is crucial to your business success. Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation. Human beings like reassurance and there is nothing that makes us feel more comfortable or agreeable than when we see other people telling us what we want to hear. It’s a really… -
What Type Of Internet Marketer Are You?
27 Apr 2013 | 11:46 pmInternet marketing, or online marketing, refers to the use of advertising and marketing efforts via the internet and email to drive direct sales through e-commerce as well as sales leads from Websites or emails. Internet marketing can be broken down further into more focused groups such as Web marketing, Email marketing and Social Media marketing. Web marketing includes the following types of web sites; e-commerce, affiliate marketing, promotional, Search Engine Optimization marketing and online advertising. Email marketing involves both advertising and promotional marketing through email to… -
Network Marketing Opportunity
23 Apr 2013 | 6:00 amAre you looking for a network marketing opportunity? There are hundreds of network marketing opportunities to choose from, so it’s no surprise that the internet is flooded with companies promising great wealth and life changing opportunities in abundance. There are some really good MLM’s out there but unfortunately there are also the “chancers” that tarnish an industry that provides millions of people with hope and an opportunity to create their own business. Ever since the first first multi-level marketing plan was introduced in 1945 by the California Vitamin Company, network… -
Listening To Your Monkey Mind
15 Apr 2013 | 12:22 pmWikipedia gives the following definition for Monkey Mind: “Unsettled; restless; capricious; whimsical; fanciful; inconsistent; confused; indecisive; uncontrollable”. I like to think of My Monkey Mind as the annoying constant chattering that is going on in my head. The little voice inside your head has some good qualities but to be honest it is probably the Monkey Mind that causes us humans more bad than good. The Monkey Mind often influences bad choices and is often the biggest obstacle we face in creating a happy fulfilling life. How many people can relate to the constant voice in our…
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Liz Lockard Marketing Consulting
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The SEO Secret to Dominating the Search Results (without being #1)
13 May 2013 | 1:21 pmThat’s a very promising headline, isn’t? What do I mean by ‘dominate’ the search results? I mean with this one thing you can be #7, #12, #16 and still get the most traffic from a particular search phrase. How? By having the best search engine ad. Your Secret SEO Copywriting Weapon (hint: it’s not keyword optimization) What would you say if I told you you can dominate the search engine results without being #1? or even #2 or #5? That once you reach a certain level, you can ‘steal’ traffic from the big guns with this copywriting secret weapon? I think you would flip out, right? I… -
How to Edit Your Title Tag in WordPress
22 Apr 2013 | 8:39 pmEver wonder what the best way was to edit your title tag in WordPress? In this video post, I walk through exactly how to do it – complete with my favorite plugin recommendation. Title tags are one of the most important pieces of the on-site SEO puzzle. It’s your way of telling Google what that blue hyperlink headline should say when your page or post comes us as a result in a search. Check it out for yourself below: Have you ever tried to edit your title tags in WordPress? Did you find it to be easy? Do you edit your title tags in another way? Let me know in the comments! Grab… -
My Favorite Opt-In Offers
8 Apr 2013 | 8:02 pmDo you have an opt-in offer for your website? You know that nice little bonus for signing up for a newsletter? or a free download, toolkit or email course if you only give up your email address? It’s hard to get people to sign up just for your ‘newsletter’ anymore unless you show TREMENDOUS value, so a lot of small businesses find success with an extra offer. (you can check out mine here) I’ve talked about tips for creating your own opt-in offer and I’ve shared my favorite opt-in forms before on this blog, but in this post, I want to share with you my favorite actual offers I’ve… -
Ask the Experts: Where do you find your customers online? [Part 2]
25 Mar 2013 | 11:49 amI absolutely *love* getting a sneak peek behind the curtain of the businesses of some of my favorite people online. It always sparks an idea for my own business with the added TMZ-flare of finding out successful entrepreneurs “secrets.” This is a follow-up piece to the hugely popular first installment, Ask the Experts: Where Do You Find Your Customers Online? I couldn’t fit everyone I admire around the web into the first post, so I was psyched to get the chance to come back for a round two of asking some of my favorite entrepreneurs where they find their customers online. -
Free Webinar: Google Analytics Demystified
11 Mar 2013 | 12:18 pmEver wonder if the marketing you’re doing for your business is actually working? if you’re wasting your time? what the *real* ROI is for everything you’re doing? In this free webinar, I’ll be sharing EXACTLY how to answer these questions with Google Analytics. Thursday, March 21 1pm EST Find out: What to focus on in Google Analytics and what you can just straight-up ignore (no more overwhelm!) The two biggest metrics to keep your eye on for measuring your impact What sort of business-shifting marketing insights you can actually get JUST from Google Analytics And…
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Advice Interactive Group
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How to Display Unique Content Based on Geolocation
20 May 2013 | 4:41 amUnique Content and Geolocation Wikipedia defines geolocation as “the identification of the real-world geographic location of an object, such as a radar, mobile phone or an Internet-connected computer terminal.” Obviously in our example we will be referring to the Internet-connected computer terminal. While there is a simple way to establish geolocation by using the Geolocation API (which we have already written about on this blog), it requires the visitor through a browser prompt to allow the website to access that information. Furthermore, the Geolocation API is only available to… -
It’s a New Google Maps Experience
17 May 2013 | 6:00 amMeet the New Google Maps In part two of our Google I/O Developer Conference overview, we’ll be delving into Google Maps updates and changes and what it means for you. If you missed our last post about the new Google+ features, read about it here. Attendees of the conference have been granted access to the new Maps already, however you, too, can join in the fun by requesting an invite here. Updated User Interface Most notable are the Google Maps visual upgrades which center on a Cards aesthetic inspired by Google Now. Cards are a sleek and easily digestible way to consume… -
New Google+ Features Hit the Web
16 May 2013 | 11:00 amThis week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates which went into effect yesterday. New Google+ Updates Google added 41 new features to their social network darling, Google+. Yes, 41! Though Google+ has 190 million monthly active users, it’s still not as popular as other social communities like Facebook, Twitter, or LinkedIn, so with 41 updates comes a more appealing, more… -
Staying Sane in a Socially-Driven World
14 May 2013 | 5:00 am“But I don’t want to go among mad people,” Alice remarked. “Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.” “How do you know I’m mad?” said Alice. “You must be,” said the Cat, “or you wouldn’t have come here.” ― Lewis Carroll, Alice in Wonderland In today’s globalized world, we are constantly surrounded by and connected to the Internet. Social media has become a huge part of the time we spend online—in fact, we literally consume it. Think of all the people who were glued to… -
Content Isn’t King. Trust Is King.
9 May 2013 | 7:33 amAs you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers. People buy from people that they know, like, and trust. And if you haven’t heard it yet, let me be the first to tell you that “familiarity” breeds trust. Content marketing certainly isn’t new, but it’s been getting a lot of new attention online lately (and for good reason). Small business…
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Depth of Knowledge by Jeff Sauer
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Google Analytics Announces BigQuery Integration At Google I/O
16 May 2013 | 5:55 amToday Google announced that Premium users of Google Analytics will be able to access their data via Big Query, Google’s data solution that allows users to make sense of massive data sets. While the announcement occurred today, users will have to wait until later in the year to be able to use BigQuery to perform analysis that is usually very difficult to perform in traditional environments. For those of us are used to only being able to export tens of thousands of rows of data from Google Analytics this may not be a big deal, but GA premium users will be able to evaluate data that… -
Pay Attention to Bing People Search Before Your Face Stops Being YOU
9 May 2013 | 9:24 amI admit it, I don’t use Bing often. In fact, I usually only go to Bing when someone triggers me to go there through prodding or a blog post. After reading AJ Kohn’s excellent blog post from earlier this year on Bing People search I did what anyone would naturally do and Google’d bing.com to stalk myself. I found something that I never thought I’d see; a cartoon image of myself. This was unexpected, because in the many examples provided by AJ in his post the faces were of humans (with the exception of a lego face while searching for Hermione Granger). If Bing people… -
Testing Google Analytics Customizations Using Real Time Analytics
7 May 2013 | 8:12 amIn the past month I have been introduced to several excellent customizations of Google Analytics that can help better distinguish the traffic being pointed to your site. Before implementing these customizations on client websites and recommending them to others, I like to install them on my own site to make sure that they are working properly. This simple policy of testing before recommending is not only common sense; it’s also my responsibility as an analytics practitioner. Traditionally, this testing took hours, days or weeks to confirm whether it was installed properly because of a… -
How to Customize the Buttons on the AddThis WordPress Plugin
30 Apr 2013 | 8:28 amI write this post after spending several frustrating hours trying to get the right social media buttons to display on Jeffalytics. If I can save one of you from this level of frustration, my job is done. Adding Beautiful Social Media Buttons To Your Website Should Be Easy, Right? When I first started Jeffalytics, I went and found social media sharing buttons from all of the major sources (Facebook, Twitter, LinkedIn, Google+) and put them on the site template files. They looked ridiculous as they floated on the page at different heights and widths on the screen. Some were top aligned, others… -
How to Create Awesomely Engaging Personalized Email Marketing Messages
16 Apr 2013 | 8:27 amA week ago I arrived back in the United States after a week in Turkey and Greece. Throughout my trip I used Foursquare to check in to the various places I visited, and try to grab as many points as possible as the first of my peer group to check in at many of the ancient landmarks contained within Istanbul and Athens. While I used the service for fun and as a time killer during the little downtime I had on the trip, I discovered a nice side benefit to using Foursquare upon my return back to the states; Foursquare’s Welcome Back Email! This email was sent to me the day after I arrived…
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Internet Marketing Blog
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The best way to get traffic to your Youtube Channel
20 May 2013 | 3:46 amVideo: Brad discusses the best ways to get free and paid traffic to your website. -
The Benefits of Tracking
19 May 2013 | 3:46 amWhat if Jonas Salk hadnt tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success. Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every ad that you post, whether it be to a traffic exchange or to a safelist, you need to know how… -
Domain Buying and Selling
18 May 2013 | 3:46 amFrom Dubai to Chicago, telecom companies are introducing new area codes to meet the demand of new telephone numbers businesses. If only this was possible for Internet domain names – the .com addresses, like business.com,auto.com and phones.com– that are the invaluable gold mine of the Digital Age. Unfortunately, there are a limited number of .com domain names, and due to the demand supply ration which is out of whack, corporates are squabbling with one another to secure the right domains. Let’s face it, image is exceptionally critical to any online business and domain names… -
What is A Call to Action?
17 May 2013 | 3:46 amLets start with a clear understanding of what a call to action actually is. A call to action is an element or that entices a reader or viewer to take note or make a decision based upon it. Relating this directly to the Internet and websites, a website call to action could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. The main goal of a call to action is to persuade the visitor to click on or interact further with your website, hopefully ending in the visitor buying a product or service or another conversion goal. It is… -
Things To Keep in Mind When Writing a Blog
16 May 2013 | 3:46 amWhile blogs may have got the most news a few years ago, they are still as popular as ever. When they first started, they were mostly used as a kind of online diary. However, it didn’t take long for people to start blogging for profit. And, once more and more people realized there was money to be made with blogs, they took off to a whole new level. Today, it’s a safe assumption that most blogs are started in the hopes that they will make money. With that in mind, here some tips to help you make more money with your blog. 1. Treat it like a business. The purpose of every business is…
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Blogging & Making Money Online
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How A Video Production Company Can Help Your Business Go Viral
20 May 2013 | 1:38 amViral Video Production If you have social networking websites, then it is almost certain that you will have seen a “viral” video at some point. To put it simply, a video that goes “viral” is one that clocks up a large number of views often very quickly. The more people share the video, the further it reaches, and this means that it is an excellent marketing technique. Here, we will explore a bit more about how video producers can help your companies video go viral. The quality of your video is important However, although you may think that a viral video would be great for your… -
How Video Marketing Can Make You Money
18 May 2013 | 2:32 amVideo Marketing Tips If you’re currently considering making a marketing video for your company, then you will be thinking about is how it can make more money for you. When it comes down to it the message that it portrays about your company and how much money it can generate are the two most vital points that you need to consider. Here, we will explore how your video marketing campaign can make you money if you get every element of it right from the start. Why should I choose video marketing? The first thing that you should realise is that it is much easier to view a video and understand the… -
Creating A Website Through A Website Builder And Promoting It Online
17 May 2013 | 9:19 amUsing Website Builder Creating a website has become a mandatory chore for every online business. The rat race has led to the development of complex websites which is up-scaling the market for a lot of people exploring online business. Your website created with a website builder should stand on par with the industry standards and reach the target audience in time for the business to succeed. Let us discuss how to create a website for a business using a website builder as well as promoting it online in order to yield the best SEO rankings and profits for the business. Creating a website from… -
Easiest Way To Boost Blog Traffic For News-related Sites
14 May 2013 | 2:03 amHow to Boost Your Blog Traffic It is often a huge challenge to generate enough traffic to turn a profit on a content-related site that covers the news or analyzes the news from a particular angle. However, a lot of people are missing out on free blog traffic that can get you hundreds of thousands of page views a year, depending on your topic. Google News is a tremendous source of traffic, and the right topics can draw a thousand or more page views in one day. It is an option for anyone with a blog, but there are certain requirements that you must meet in order to be accepted, so here are a… -
5 Different Ways To Sell Products On The Internet
13 May 2013 | 1:50 amHow to Sell Products online Making money online selling products doesn’t need to be complicated if you don’t want it to be. There is a simple formula that always works if you put in the required effort. You first need something that people want and would be willing to pay money for. After you have something they want the only thing you need to do is to put your product in front of interested people. If you have something people are willing to pay for and you put the offer in front of their face you will make lots of money. If you have any common sense you will already know all of…
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Social Media and Search Marketing Blog
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5 Basic Social Media Mistakes Brands Make
16 May 2013 | 6:00 amSocial media marketing is a necessity in today’s fast digital world – and by now, you have the basics down. You know better than to let your social account become a strategic-less free-for-all and you wouldn’t dare post content without doing a spellcheck skim. Yet bustling companies can get stuck on autopilot when it comes to implementation. As the days get busier and social media melds more into marketing second nature, it’s easy to let details slip by. More awareness and knowledge in the social media sphere, however, means more competition online. In fact, in a Social Media… -
How-To: Improve Your Email Marketing Strategy
15 May 2013 | 5:30 amAh, the unattainable empty inbox. We all strive for it and yet we also add to it – as marketers, emails are often part of our digital strategy. The goal is to make it past that initial check-and-delete phase during the busy workday and leave an impact. If correctly optimized, email marketing can produce impressive sales results. Increased mobile capabilities and user connectivity makes it easier than ever to reach potential customers at any point in the day. The first hurdle, however, is capturing attention with the subject line in order to improve open rates. 47% of consumers make the… -
Blogging for SEO: A Beginner’s Guide to WordPress
14 May 2013 | 6:00 amIn the age of content marketing, the benefits of blogging continue to evolve. For instance, businesses who blog see 55% more traffic to their site. To begin establishing a written presence, many bloggers and companies (like ZOG!) turn to WordPress to host content. WordPress compiled a list of its notable users here. The publishing platform is an effective tool for bloggers– especially those who know how to utilize features and content for search engine optimization (SEO) purposes. Blogging with SEO in mind means focusing on quality content creation to add value for users and optimizing… -
Walmart, Sears & Kmart Find On-Site Pinspiration
13 May 2013 | 6:00 amThe third most popular social network, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. With over 25 million users, the social network is currently experiencing a “whopping 400% month-over-month growth.” Considering Pinterest’s phenomenal rise to the top of the social tier, visual emulations were inevitable. We’ve witnessed countless variations of the image-focused, block design trending across the web. Yet not many have taken this Pinterest inspiration as far as Walmart, Sears and Kmart. We delve deeper into how they recreated this successful,… -
Social Media Marketing 101: Strategy
9 May 2013 | 6:00 amSometimes we get so caught up in the details that we neglect the basics. Yet just as a house shouldn’t be built on shaky ground, your social media marketing shouldn’t be of the fly-by-the-seat-of-your-pants variety. You need to start with a solid, strategic foundation in order to reach social success and see an increase in traffic and conversions. Below are a few simple steps that will help you establish a social foundation: Decide which networks make sense for you. It’s certainly better to market your brand really well on a few than poorly on all of them. So taking into consideration…
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KAYAK ONLINE MARKETING BLOG
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Free Findability eBook download: get it today only!
15 May 2013 | 4:45 amOnline Marketing Blog by KAYAKAs a friend of Kayak, we'd be honoured if you accept this free gift of an eBook published by our Principal, Randy Milanovic. TODAY ONLY Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing for 2013 and Beyond Get your copy instantly via Kindle right now!Free link expires late tonight. (Reg. $2.99) Get Kindle Version on Amazon.ca Get Kindle Version on Amazon.com [ No Kindle? No Problem! Download the free Kindle Reading App for your platform. ] In this e-book, you'll learn everything you need to know about search… -
Do You Know the 5 Must-Use Apps for B2B Marketing?
13 May 2013 | 4:40 amOnline Marketing Blog by KAYAKWe've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships. In an age where it isn't unusual to have several different apps to help you make a grocery list, manage your calendar, or check flight information, why aren't more business-to-business professionals using their smartphones to amplify online marketing results? In most cases, we think it's because they simply aren't aware of the apps that are out… -
A Social Media Marketing Recap: Turning Fans Into Opportunities
10 May 2013 | 8:04 amOnline Marketing Blog by KAYAKIn the past few months, we've shared some of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it. Here are a dozen of our favorite social networking tips and strategies: 1 Know what social media is really great for. Social sites are wonderful tools for spreading news, building relationships, and sharing things that are fun or interesting. On the… -
12 Quick and Easy Content Marketing Recipes
6 May 2013 | 4:06 amOnline Marketing Blog by KAYAKJust as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice. To celebrate, and to give you a quick taste of how he creates delicious results in his Internet marketing kitchen, we would like to share a dozen quick and easy tips for better articles, blog posts, and social updates. Here are some of the ingredients and spices we blend for our unbeatable content… -
Zen and the Art of Search Engine Optimization
2 May 2013 | 4:07 amOnline Marketing Blog by KAYAKWhat is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice? These are the kinds of questions that philosophers worry over – or at least that keep those of us involved in search engine optimization up at night – but they may not matter very much going forward. That's because SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly.
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Acceleration Partners
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Infographic: The Power of Performance Marketing
15 May 2013 | 7:27 amPerformance marketing is one of the most effective ways to acquire new customers in today’s digital world – and yet a surprisingly large number of businesses don’t know what it is. For those late to the party, performance marketing involves a customer visiting content on the website of an affiliate, such as a deal, product review, discount, etc. The customer then follows a link on to that business’s website. Affiliate networks manage the affiliates and track sales so that businesses can pay a commission to the publishers that send sales to their site. Performance marketing grew… -
The Difference Between White Hat & Black Hat SEO
13 May 2013 | 9:00 amSEO is time-consuming work; success can only be achieved by building content and engaging visitors over the long-term in accordance with the rules and recommendations of the search engines. It will come as no surprise, then, that some sites attempt to circumvent this hard work by employing what are known as ‘black hat’ tactics, the goal being to vault a site to a high ranking with a minimum amount of time and effort. The SEO world can thus be broadly divided into two camps: ‘white hat’ SEO and ‘black hat’ SEO. White hat SEO complies with the best practice guidelines laid down by… -
Outdated Models of Attribution Explained By A Doorman
8 May 2013 | 6:16 amAs everyone in the marketing world knows, attribution is one of the hot topics for 2013. Our friends at RhinoFish Media, a PPC consulting firm, have written a guest post explaining the problems with outdated models of attribution. A simple travel metaphor illuminates just how wrong these models can be. The number one thing we do here at RhinoFish to ensure affiliate revenue (or any revenue) is incremental is to dive deeply into conversion attribution. We view driving conversions like taking a trip. Recently, you drove your car to your hometown airport, you took a bus from the parking lot to… -
Why Network-Based Affiliate Management Is a Conflict of Interest
6 May 2013 | 6:49 amI’ve recently led several panels at industry conferences where I posed the question of whether there is an inherent conflict of interest with network-based affiliate program management. The result is usually a healthy dose of cognitive dissonance from those who are engaged in these services, making me even more concerned that there is a general failure to acknowledge this problem and that it’s far from being addressed by the affiliate industry. I continue to be very surprised that clients who buy affiliate program management services from a network do not fully appreciate or understand… -
As the GAN Dust Settles: What’s Next?
30 Apr 2013 | 7:58 amThe news that Google is suddenly shutting down the Google Affiliate Network (GAN) came as a shock to many in the performance marketing industry. GAN, which was formerly known as Performics and inherited via Google’s acquisition of DoubleClick in 2007, had not been in growth mode for a while. However, it was tightly integrated with Google’s advertising technology platform and was certainly a viable business that did not need to be closed down for performance reasons alone. In many ways, Google’s decision to shut GAN down entirely shows that it never viewed GAN as a core asset. It’s…
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Angela Booth's Creativity Factory
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Chocolate-Spread Maker Nutella Doesn’t Want Vocal Fans
20 May 2013 | 12:25 amSometimes you wonder: “what the…?!” when it comes to business’s marketing strategies. Companies shoot themselves in the foot and commit commercial suicide every day. Not that chocolate-spread maker Ferrero, which makes Nutella, is suicidal but you have to wonder what planet they live on. It’s news to me (although I love Nutella, very yum), but [...] -
Content Creator: Prime Your Idea Pump
16 May 2013 | 9:29 pmI’ve been receiving questions about content creation this week, so let’s look at some resources you can use to get ideas for content. The easiest way to get ideas for content is to monitor the news in your industry. Monitor news sites Check these sites first. When I’m working with a new client, and the [...] -
New Google+: Bright, Shiny and Fun to Use
15 May 2013 | 2:30 pmAre you using Google+? If you aren’t and you want to be found on the Web, do consider using it. I’ve noticed that my posts on Google+ are being returned for searches, before the blog articles to which they link. I must admit however, that although I liked Google+ for the content, I wasn’t thrilled [...] -
Creative Trouble: If You’re Creative, You’re Anxious
14 May 2013 | 9:15 pmFresh air and exercise help with creative anxiety If you’re creative, you’re sensitive, and anxiety comes with the territory: Therapist and creativity coach Eric Maisel, PhD notes there are many different kinds of anxiety around creative expression, with different symptoms including confusion and a “weakness of mind and body” and persistent worry. But, he says, [...] -
Social Media: How Much Time Should You Spend?
13 May 2013 | 9:30 pmSocial media is essential. Or not. It very much depends on your business. Let’s say you own and operate a small business. Your customers are on Twitter. You make sales when you post specials. This means that Twitter is worthwhile for you. Once you’ve decided that social media is a useful marketing adjunct, how much [...]
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Sonny Lanorias | Online Marketing Secrets Success Blog
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Pure Leverage Scam – The Truth vs. The Myth
13 May 2013 | 8:10 pmIs there really a thing such as a Pure Leverage scam? This catchphrase has been inhabiting the net as of late as more and more people want to know the truth behind it. Is it for real, or it is just another hype? It is a question to ask as Pure Leverage, a network marketing company, is an online business that promises to help you make money. It is not your usual multi level marketing firm that sells energy drinks, cosmetics, and vitamin supplements. Maybe the product differentiation is what has stirred the pot and fueled the rumors of a Pure Leverage scam. Let’s look at the… -
How To Generate Up To 350 FREE Leads Per Day On Facebook
4 Apr 2013 | 10:37 pmHow to generate up to 350 FREE Leads Per Day on Facebook? That is the command of the day and the mother lode of all Facebook efforts – how to generate up to 350 FREE Leads Per Day on Facebook. 350 leads per day or 10,000 a month – that is something that everyone would want to have. Every entrepreneur, hobbyist, individual, and corporation. It is a dream come true as that would mean a captive audience who would read everything you post and, chances are, at least patronize once any product you pitch. So this begs the question and an answer – how to generate up to 350 FREE Leads Per… -
5 Simple Steps That Can Easily Increase Your Network Marketing Business Results In 2013
2 Jan 2013 | 8:18 amHappy New Year! Remember today that the new has come. It’s a new year with new opportunities, and it’s time for you to be the new you. Let this be the year that you break off procrastination. Let this be the year that you move forward with your network marketing business. Be encouraged today because no matter what is happening with your business right now, you have a chance for a new beginning. Choose to leave the old habits — leave behind old methods that doesn’t work, old thinking, old words, and old mindsets and embrace the new by taking action. So here are 5 Simple Steps That… -
The 3 Step Formula To Becoming The Go To Expert In Your Niche… (Even If You’re NOT An Expert Yet)
26 Dec 2012 | 10:27 pmTo be taken seriously in your industry or niche, you MUST provide your audience with the content they need. Because, if you can help solve your target market’s pains, problems and challenges they will follow you, join your mailing list, comment on your blog, spend money with you, buy your products and become your raving fans… So what is this 3 step formula to becoming the go to expert in your niche: Before we dive in into the main course of this subject let me just emphasize that you need to become a researcher and the reporter in your industry. 1. Research your industry – Once… -
Prosperity Factory Review – Another System Hype?
15 Dec 2012 | 8:55 pmProsperity Factory is the new kid on the block. What is it anyway and why should you care? In this post I am going to share with you my thoughts about prosperity factory. Is it another system or just a marketing funnel hype? What is a system anyway? When you are involved in a network marketing or any home based online business, a marketing system is crucial to your success because afterall you don’t wanna be operating your business on a manual basis. Who is behind the Prosperity Factory System: Ty Tribble When talking about systems, funnels, etc… it is very important to identify…
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Blog
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Industry Experts Charged After False Reports of SEO’s Death
14 May 2013 | 12:35 pmWe all hear the false reports of SEO being dead — perhaps we should all listen, follow suit, pack our bags, and go home. Or, maybe we could continue our jobs, hoping that our clients won’t realize that the money they spend on SEO is a complete waste. Nevertheless, the ones who report SEO’s death are still pursuing the work; they’re doing exactly what they deem as “dead.” I suggest looking beyond the subject of SEO as being something that evolves over time. Professionals in the space need to understand that SEO is changing for the better, with more attention… -
Who Else Wants to See the Tables Turn for Startups?
7 May 2013 | 11:47 amIt’s no wonder that startups are such a large part of the American dream - a way to disobey authority while risking it all for exponential growth. As Steve Wozniak once said, “All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever. Every single thing that we came out with that was really great, I’d never once done that thing in my life.” Today I want to talk about something a little different - something I find intriguing and helpful to SMBs looking to do it big. That said, we’ll be talking about… -
Using Reciprocity as a Weapon in Digital Marketing
24 Apr 2013 | 9:40 amIntroduction At the young age of 10, I was the victim of reciprocity in the retail environment. The occurrence remains in my memory because I wanted to try the newest soda on the market - Surge. This “Mountain Dew Killer” of a soda gave a heart-pounding, cardiac arrest-ish experience to anyone who consumed the green syrup. Moreso, they pushed the product down the throats of consumers, specifically that day when people in Surge garb gave me a free 2 liter of the stuff. Little did I know, they were using reciprocity in the form of a concession to make my ten-year-old-self an… -
5 Mad Scientist Experiments for Digital Advertising
17 Apr 2013 | 1:31 pmIntroduction Not all mad scientists are villains or evil in nature. In fact, some may have good spirited intentions, even if their actions are dangerous or questionable, which can make them accidental villains. Some are even protagonists, such as Dexter in the animated series Dexter’s Laboratory, for those who remember the zany, boy genius who had an endless collection of inventions. Nonetheless, digital advertising involves a lot of experimentation, especially with images, colors, and fonts. If you’re invested in digital advertising, you should feel more comfortable about… -
4 Less Direct Email Marketing Acquisition Tactics
11 Apr 2013 | 10:19 amIntroduction Third party email providers - “advocates” and “affiliates” - require additional diligence when it comes to the acquisition side of your email marketing efforts. This is mainly due to the variety of tactics they may use, from simple forward-to-a-friend mechanisms, to digital advertisements, to full-scale promotional email campaigns. Third party arrangements are especially troublesome due to the lack of brand control and lack of data about where email addresses are really coming from. Nowadays, too few marketers and SMBs actively monitor their…
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RightMix Technologies
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Why you need a Social Media Editor
15 May 2013 | 4:29 amEditors have long been the gatekeepers for publishing houses. People who can single-handedly write a successful future for the media house or can as easily guide the organization into oblivion. With all organizations becoming publishers, your business needs a guiding force that can write the success story for your organization. Publishing content in various formats has become necessary to stay alive in consumers’ memory. However, good content can be easily lost in all the noise on the Internet. To stay fresh in your audience’s memory, you need to push content through various Web… -
Stop Making these 3 Worst LinkedIn Mistakes
8 May 2013 | 5:24 amLinkedIn is the largest professional network out there, and whatever your job, you probably have a profile on it already. But did you know the wrong sort of profile can harm you rather than help you? Especially when it comes to connecting with people you want to work with! Today I am going to tell you about the 3 worst mistakes you can make with your LinkedIn profile. Mistakes that are guaranteed to be an absolute turn off for anyone reading your profile. Every network has its ‘thing.’ Twitter with its 140 character limit is best for updates and ‘to the point’ statements… -
WordPress 3.6 Features – A sneak Peek at the Latest Release
30 Apr 2013 | 7:51 amWordPress 3.6 is all set to be released in May 2013 and promises to be a feature rich update. First, many thanks to all the WordPress coders who work tirelessly toward making it user friendly and feature rich for us bloggers. This latest release promises to have something for us all: bloggers who like to publish in multiple formats and publishers who manage multiple authors and editors. This post looks at some of the important features that give users a better control over their post appearance, and make a number of things easy by lowering dependence on external plugins. Post Formats… -
Website Security for WordPress in 3 Steps
25 Apr 2013 | 5:41 amAttacks on website hosts are not uncommon. Websites have always been susceptible to attacks and data loss. However, with content management systems in use, conducting mass attacks targeting a specific technology and a flaw has become easier. This month’s attack on WordPress websites was one such example of a sweeping attack. Coming on the heels of the DDOS attack that choked the Internet earlier, this brute force attack on WordPress was carried out from multiple IP addresses and exploited weaknesses in WordPress username and password. The attackers set out to bring the websites down… -
Forbes Top 50 Social Media Power Influencers – and Their Best Kept Secret
23 Apr 2013 | 5:46 amAre you one of the Forbes Top 50 social media power influencers of 2013? If you’re not, you probably want to be! What is the secret to having hundreds of thousands hang on to your every word and match your next action? I haven’t discovered the complete thing yet (hence not there myself ). But I can let you in on one small bit of it. Haydn Shaughnessy himself mentioned that leaders this year were more motivational. This is also something I observed over the past year. Many social media influencers I follow and admire tweet a lot of inspirational messages – call them quotes or words of…
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Godot Content Writing Services blogs
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Pinterest Mobile App users have a Lot to Look Forward to
19 May 2013 | 10:04 pmPinterest has now made the mobile application version of their website as feature-packed as the desktop version. Pinterest has announced that the latest versions of their mobile apps – Android 1.5 and iOS 2.4 will have numerous new features to make it easier for users to interact with others and to find pins. Some of the new features: read more -
Matt Cutts Busts the Latest SEO Misconception
19 May 2013 | 9:53 pmTo appear on the first page of search results, companies and online marketers will believe and implement any SEO technique or trick they have heard of. Using an SEO technique without any proper analysis have a negative impact on the search rankings of a web page. To maintain current rankings and to prevent being penalized by latest algorithms, webmasters often believe speculations rather than facts. In this video, Matt Cutts – Head of the Google Webspam team, talks about the latest misconception that he would like to put to rest. read more -
SEO Updates We Can Expect from Google in The Next Few Months
14 May 2013 | 5:49 amAs Google has released many changes to its search engine algorithms and come down severely on suspicious SEO practices, people are always curious about upcoming changes in terms of SEO. Most people have to settle for speculations as Google is very tight-lipped about future changes it has planned. In this video, Matt Cutts – head of the Google Webspam team, reveals what his team is working on and what people can expect from Google in the coming months. read more -
Re-Energize Your Brand with A New Website! – Part 3
14 May 2013 | 5:39 amIf you are planning on a new website, we have some important tips for you in this piece. Before you delete your old website and launch the new one, I'd suggest following these steps for a smooth transition. read more -
Re-Energize Your Brand with A New Website! – Part 2
11 May 2013 | 3:55 amAs mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described audience personas in your content strategy, the next step is to decide the tone and voice that you need to use in the content. read more
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MarkMontoya.com
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Hyun-Jin Ryu and The Duece
15 May 2013 | 9:39 pmHyun-Jin Ryu and The Duece. Hyun-Jin Ryu Plays Catch with Young FanThe post Hyun-Jin Ryu and The Duece appeared first on MarkMontoya.com. -
5 Ways To Increase Your Profits And Get Rid Of Unnecessary Work-Related Stress
15 May 2013 | 5:13 pm5 Ways To Increase Your Profits And Get Rid Of Unnecessary Work-Related Stress. Tackle one of them at a time then watch the stress disappear.The post 5 Ways To Increase Your Profits And Get Rid Of Unnecessary Work-Related Stress appeared first on MarkMontoya.com. -
Working for a Large Corporation Vs. Working for a Small Business
12 May 2013 | 12:12 pmWorking for a Large Corporation Vs. Working for a Small Business. The decision you'll make is entirely down to you and depends on the way in which you work. The post Working for a Large Corporation Vs. Working for a Small Business appeared first on MarkMontoya.com. -
The Work From Home Disadvantage
8 May 2013 | 4:26 pmThe Work From Home Disadvantage. Working from home seems like a great idea, but according to one study, it may not be smart to mesh your home and work life.The post The Work From Home Disadvantage appeared first on MarkMontoya.com. -
Are Mobile Phones Effective Medium for Building your Brand?
8 May 2013 | 12:14 pmAre Mobile Phones Effective Medium for Building Your Brand? It is one of the most cost effective means of marketing where the investment is considered to be quite safe and secure.The post Are Mobile Phones Effective Medium for Building your Brand? appeared first on MarkMontoya.com.
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Amy Starr Allen
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The #1 Question About Success (You Need To Ask Yourself This)
17 May 2013 | 11:55 amThe #1 Question About Success (You Need To Ask Yourself This) In this video, I talk about the #1 Question About Success that you should be asking yourself… And it honestly doesn’t matter what has happened in the past… once you ask yourself this #1 question about success, you’ll see that you can have success right now, no matter what. The #1 Question About Success I want to help you have your dreams come true, too. I’m on a mission to help people be FREE. I want to help YOU. Starting NOW (join us right here). We have a great team, and we’d love… -
(Replay) How To Finally Make Money Online- New Rockstars on Our Team Explain
16 May 2013 | 3:19 pm(Replay) How To Finally Make Money Online- New Rockstars on Our Team Explain We had an awesome live hangout on Tuesday where we talked about How to Finally Make Money Online. Some of the new rockstars on our team shared why they’ve finally been able to make money online and exactly what’s working for them. Watch the replay from Tuesday’s Live Hangout here: How To Finally Make Money Online Have you been attempting to make money online for a while with no results? Or maybe you’re wanting to LEARN HOW to make money online so that you can START a successful online… -
Life Is Sweet- Happy Mother’s Day
12 May 2013 | 8:23 pmLife Is Sweet- Happy Mother’s Day Happy Mother’s Day! I wanted to share this personal message with you today… I’ve been experiencing some challenges in my life lately, as we all do as we go through this journey here on earth. But, through all of the challenges, I always come back around to gratitude. And remembering that life is sweet. No matter what we have going on in our lives, there are always many things we can be grateful for each day. Life is Sweet I wanted to play you a song today, that’s a good reminder about that. It’s called “Life is… -
Why The Empower Network Community Is Incredible (Video- Live From Hawaii)
6 May 2013 | 1:12 pmWhy The Empower Network Community Is Incredible (Video- Live From Hawaii) This video was taken in Hawaii… on our last day there right after I came out of a massage (that’s why my face has creases in it). I was feeling an enormous amount of gratitude for my Empower Network Community (and my Empower Network business, too)… and just had to shoot a quick video to tell you why I love this place so much. This pretty much sums it up: Why I Love My Empower Network Community I love my Empower Network community so much… I honestly have never been a part of anything quite like… -
Team Be the Change Hawaii Vacation – Live Footage
2 May 2013 | 2:25 pmTeam Be the Change Hawaii Vacation – Live Footage If you’ve been following me for some time, you probably know that one of my dreams came true in March when I was able to go to Hawaii with our other Team Be the Change team leaders… We had an absolute blast. Never, before the Empower Network came into my life, was I able to have the kind of lifestyle that I have today thanks to this business. And, not only do I have a great lifestyle (and get to buy myself things at Tiffany’s, go on awesome vacations like this, etc), but… I’ve never had this much fun in my…
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Digital Marketing Blog | WooRank Blog: Digital Marketing tips for Small Business
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11 Steps to Get your Site Indexed on Google
16 May 2013 | 6:00 amThere are three main steps for SEO success with Google, which are as follows: a.) Get your site crawled by Google bots. b.) Get your site indexed. c.) Get high search rankings. In this article we are going to talk about the two important initial processes i.e. the crawling and indexing of web pages which [...] -
Video Snippets and Sitemaps – A Guide to Video SEO
13 May 2013 | 7:00 amVideo SEO simply means having the video on your site optimized for search engines so that they appear in search results. There are many ways to do this. Some of them are as follows: Ensure there is adequate text and image content surrounding the videos. Use only one video per web page. Sometimes search engines [...] -
Video Hosting for Optimized Video SEO
9 May 2013 | 5:00 amYou have three main options when it comes to hosting videos on your website: Hosting on your own server. Free hosting on a third-party video site. Paid hosting on a third-party server with customization options. 1. Hosting on Your Own Server: Video files take up a lot of bandwidth and hosting space and you will [...] -
Backlinks with Juice: Updated Feature
7 May 2013 | 5:00 amWe’ve added some pizzazz to your WooRank Project’s backlink section! Now you can get instant data on which backlinks are sending you traffic and juice, right from the backlinks section in your Dashboard. Dashboard: Choose what to view: Find out which backlinks have gained your website the most traffic; choose to view the data by [...] -
Favicons for Branding and Usability
6 May 2013 | 5:00 amFavicons are the small 16×16 pixel images (in some cases may measure 32×32 pixels) that are used as a brand identification graphic on the left hand side of the web browser’s URL tab. The name was derived from the concept introduced first by Microsoft’s Internet Explorer. Favicon is short for ‘favorite’ and ‘icon’ and is [...]
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Rise to the Top Blog
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One Powerful Combination: Social Media Links And SEO
17 May 2013 | 7:40 amOver the past year more people have been talking about the changes that are happening with search engine optimization. Changes to the algorithms that Google uses are making the old strategies obsolete. Fortunately, new can be used in your SEO strategy right now. Social media links are having a larger impact on search engine rankings for websites using a social link strategy. Not long ago that most SEO strategies revolved around building backlinks and keyword stuffing. While these strategies still have some relevance, social media links are currently one of the best ways drive traffic to your… -
Checking Before Clicking, Sharing, Liking, Pinning or Tweeting Can Save Your Brand’s Reputation
16 May 2013 | 8:01 amThe use of social media has become a great marketing tactic for many companies. Social media allows them to share news with their fans or followers in real time and connect with their customers on a daily basis. It also allows companies to get to know more about their customers and humanize their own brand. While social media has plenty of perks, it also comes with a few dangers. The ability to share whatever you want at any time can put your company into a social media nightmare. Plenty of companies have found themselves in the spotlight because of something that went wrong on social media. -
The True SEO Metrics That Indicate Success
15 May 2013 | 8:01 amThe SEO industry is constantly evolving, and with that evolution comes the need to constantly stay up to date on the newest trends, and find ways to encourage your clients to move right along with you. While your clients may be focused on their weekly ranking reports, and the number of links they are getting, for true success, you may need to provide them with a more holistic approach that utilizes a specific strategy for increasing website traffic. A holistic approach to SEO includes utilizing all inbound marketing tools, such as search engines, content marketing, and social networking. -
This Week In Internet Marketing 2013 05 14
14 May 2013 | 8:30 amWelcome back! Were you too busy planning something special for Mother’s Day to get caught up on the latest Internet marketing news? I’ve collected some articles to get you back up to speed: Why Vertical Search Is Threatening Google’s Reign; Content Isn’t King. Trust Is King.; AdWords Ad Group Mobile Bid Adjustments Are Here; and How Much Should You Spend on SEO Services. Why Vertical Search Is Threatening Google’s Reign Google is the most dominant means of search when it comes to traditional desktop queries, but with mobile searches on a continual incline, search behaviours are… -
Where Do All Of My Facebook Likes Come From?
13 May 2013 | 10:10 amThe proof of any successful corporate Facebook page is the amount of fans that page has. That is to say, the more likes that your page gets, the better you are doing at building an online community for your business. Having a loyal fanbase is important, but equally important is understanding where those likes came from. If you have every looked at your company Facebook page and wondered, “Where did all of these likes come from?”, then read on! Facebook has a comprehensive data reporting platform for your Facebook page, called the “Insights” section of your page. Here, you can learn a…
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Online Marketing Agency
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Helping Businesses Get Online With Australia Post
29 Apr 2013 | 10:46 pmHelping Businesses Get Online With Australia PostBy Tracy Mu Sung On Monday this week I presented at a joint initiative between Australia Post and Google to try and help more small businesses get online. This is a priority for Australia Post because traditional mail is in decline and a huge proportion of their business is in delivering purchases from online retail. [...]Online Marketing Agency -
Universal Analytics – Should Everyone Upgrade?
23 Apr 2013 | 11:31 pmUniversal Analytics – Should Everyone Upgrade?Check out this graphic image created by Google to promote the public beta release of Universal Analytics. What does it tell us? It looks like a mobile device, a shopping cart, a tablet, desktop, cash register and game console – all linked in to Google Analytics. That’s because this is what Universal Analytics is here [...]Online Marketing Agency -
Lessons From Google Panda – Don’t Forget
20 Mar 2013 | 10:39 pmLessons From Google Panda – Don’t ForgetIt’s no secret that in 2013 Google is going to continue making both Panda and Penguin updates to further clean up search results and reduce spam. Google has already made 24 Panda updates altogether, and at SMX, Matt Cutts admitted that there were more to come (with one update very ‘soon’). If you thought you [...]Online Marketing Agency -
Adwords Enhanced Campaigns – The Upgrade Checklist
4 Mar 2013 | 9:38 pmAdwords Enhanced Campaigns – The Upgrade ChecklistGoogle’s big change in February this year was definitely an example of a double edged sword. On the one hand it will certainly help out advertisers who don’t have a lot of time or expertise to put into managing their campaigns, but on the other hand, it takes away some of the control that those [...]Online Marketing Agency -
Competitive SEO Research With Open Site Explorer
12 Feb 2013 | 4:32 pmCompetitive SEO Research With Open Site ExplorerIf you’re not currently using SEOMoz’s Open Site Explorer to keep an eye on your competitors, then you’re missing out on a wealth of information. Open Site Explorer keeps its very own index of the internet using a similar crawling process to Google, with the ability to return the majority of links to a [...]Online Marketing Agency
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Internet Marketing PRO - Chad Deckard Consulting
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The Power of Online Video Marketing : Internet Marketing : PRO Ep. 39
17 May 2013 | 8:55 amIn today’s episode Chad covers “The Power of Online Video Marketing with Tips, Must Do’s & Priorities”. KICK START YOUR STARTUP HERE! PLEASE give my show “Internet Marketing PRO” an iTunes REVIEW as a way of giving back for my time and effort in bringing new and exciting content to you! If you “SUBSCRIBE” and leave a iTunes review please contact me at Chad@ CDeckard.com and tell me your handle you used to leave a review and I’ll send you a FREE Digital copy of Debra Elderkin’s Book called ”16 Strategies of Success… -
How To Get Press : Do Not Pitch Your Product! : Internet Marketing : PRO Ep. 38
16 May 2013 | 8:45 amIn today’s episode Chad covers “How To Get Press : Do Not Pitch Your Product!. KICK START YOUR STARTUP HERE! PLEASE give my show “Internet Marketing PRO” an iTunes REVIEW as a way of giving back for my time and effort in bringing new and exciting content to you! If you “SUBSCRIBE” and leave a iTunes review please contact me at Chad@ CDeckard.com and tell me your handle you used to leave a review and I’ll send you a FREE Digital copy of Debra Elderkin’s Book called ”16 Strategies of Success : Ultimate Success From The Inside… -
Success Strategies For #Link Building : #Internet Marketing : PRO Ep. 37
14 May 2013 | 8:33 amIn today’s episode Chad covers “Success Strategies For Link Building”. KICK START YOUR STARTUP HERE! Please “Subscribe” to Chad Deckard’s Youtube Channel or iTunes Channel to get updates on new shows uploaded. Also, please “SHARE” this audio-video with your social network like Twitter, Facebook, Youtube, etc. and of course PLEASE give an iTunes REVIEW as a way of giving back for my time and effort in bringing new and exciting content to you! I am Chad Deckard from ChadDeckard.com and welcome to my podcast show! My show will cover “How… -
How To Strategically Staff A Small #Start Up Business : #Internet Marketing : PRO Ep. 36
14 May 2013 | 8:23 amIn today’s episode Chad covers “How To Strategically Staff A Small Start Up Business”. KICK START YOUR STARTUP HERE! Please “Subscribe” to Chad Deckard’s Youtube Channel or iTunes Channel to get updates on new shows uploaded. Also, please “SHARE” this audio-video with your social network like Twitter, Facebook, Youtube, etc. and of course PLEASE give an iTunes REVIEW as a way of giving back for my time and effort in bringing new and exciting content to you! I am Chad Deckard from ChadDeckard.com and welcome to my podcast show! My show will cover… -
A/B Testing Revisited: Are You Doing It Right?
13 May 2013 | 8:15 amWriting by Brick Marketing in Internet Marketing This is a guest post by Amanda DiSilvestro of Higher Visibilty. KICK START YOUR STARTUP HERE! In the past, companies would associate A/B testing with tangible products; however more and more companies are realizing the importance of A/B testing in regards to Internet marketing. Collecting data and testing different SEO or marketing strategies is crucial to the success of many websites because the Internet is constantly changing, particularly in the world of social. Not only are searchers taking social media more seriously, but both Bing and…
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Penguin Initiatives
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18 Ways to Make WordPress Fast As All Hell
7 May 2013 | 11:50 pmThis blog loads faster than 97% of all websites tested by Pingdom’s Website Speed Test as you can see in the report above. It wasn’t just naturally this fast, it took some effort. To save you time and help you speed up your WordPress site, I’ve outlined 18 specific ways you can do this on any WordPress driven web site. Some of these items will not be options if your web host doesn’t accommodate them, but most of them will be relevant regardless of your web host. Best Practices for Load Time Optimization Remove Unused Stylesheets & ScriptsIf you’re not using… -
14 Signs of a High-Quality Responsive WordPress Theme
26 Apr 2013 | 1:21 amWhen you’re shopping for a premium responsive WordPress theme on ThemeForest you want to get your money’s worth. Choosing a theme can be very overwhelming as there are a myriad of options on ThemeForest. Next time you’re in the market for a responsive WordPress theme you may want to follow this guide to ensure you choose your theme wisely. Throughout this guide I have used the Avada Responsive WordPress Theme created by Theme Fusion as the example theme in question. I chose this particular theme because it is an extremely popular, well-constructed, premium responsive… -
Top 14 Responsive WordPress Themes Born In 2013
10 Mar 2013 | 11:10 pmThese 14 themes were hand-picked because they were deemed the most flexible, clean, elegant, efficient & professional of them all. Gravity Avamys Evermore Sirens Nevia KALLYAS YellowProject Lotus Bretheon Super Spark Inovado Nollie CLEANSPACE Pinpoint The post Top 14 Responsive WordPress Themes Born In 2013 appeared first on Penguin Initiatives. -
Top WordPress Theme Clubs, Developers & Marketplaces
7 Mar 2013 | 8:38 pmTop WordPress Theme Clubs The Top WordPress Theme Clubs RocketTheme Club WordPress Themes 49 Minimum Club Cost $50 WooThemes Club WordPress Themes 84 Minimum Club Cost $145 Elegant Themes Club WordPress Themes 81 Minimum Club Cost $39 ThemeFuse Club WordPress Themes 30 Minimum Club Cost $216 Theme Trust CLUB WORDPRESS THEMES 18 COST PER THEME $49 Top ThemeForest WordPress Theme Developers The Top WordPress Theme Developers on ThemeForest Kriesi Sales 55,169 WordPress Themes 27 1st in overall number of sales in all Envato Marketplaces PEERAPONG Sales 52,894 WordPress Themes 42 1st in overall… -
New Web Server Loads Website In Less Than One Second
17 Feb 2013 | 6:21 pmThe Catalyst Recently I enabled load time tracking in Google Analytics by adding the following line of JavaScript to the Google Analytics tracking code snippet: _gaq.push(['_trackPageLoadTime']); Appalled by my sites horrendous average page load time of 13.65 seconds, I decided I needed to make a change. While I enjoyed only paying $9.95/month for my shared hosting plan, this level of slow was unacceptable to me. The New Rig So I decided to follow Joost de Valk’s spectacular advice (yoast.com/articles/wordpress-hosting/) and get a VPS.NET Cloud Server. I followed all of his advice. I…
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Winson Yeung - Internet Marketing Online Blog
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Why Your Facebook Page is Losing ‘Likes’
30 Apr 2013 | 1:33 amFacebook ‘Likes’ are difficult to balance. On the one hand, it’s easy to get obsessed by accumulating virtual thumbs-ups at the cost of failing to input your time into other aspects of your business; and on the other hand, your Facebook page can act as a great marketing tool for your business in general, humanising [...]The post Why Your Facebook Page is Losing ‘Likes’ appeared first on Winson Yeung - Internet Marketing Online Blog. -
4 Ways You’re Using Social Media Incorrectly – Corrective Action for Social Media Marketers
13 Apr 2013 | 10:20 pmSocial media marketing has become the mantra of the modern advertising world. Everywhere you turn, you’ll find post after post, article after article, case study after case study all telling you that social networks are where you need to be. However, what most of these publications fail to mention is that a significant number of [...]The post 4 Ways You’re Using Social Media Incorrectly – Corrective Action for Social Media Marketers appeared first on Winson Yeung - Internet Marketing Online Blog. -
Can CDN Cause Any Issues for Your SEO Rankings?
26 Mar 2013 | 10:12 amAs you might have heard, there’s this new web animal taking the world by storm. It’s called CDN. The question is,” Are SEO and CDN friends or foes?” In case your boss decided to implement it on your site, but you don’t really know how and if it may influence your site’s rankings, you’re reading [...]The post Can CDN Cause Any Issues for Your SEO Rankings? appeared first on Winson Yeung - Internet Marketing Online Blog. -
4 Ways To Quickly Integrate Social Media Into Your Website
11 Mar 2013 | 6:54 pmI have a terrible admission to make. Last year I started cheating on a long term partner of mine. Dirty, I know. But then if that “partner” wasn’t called Google and she didn’t stop sending me traffic after the Penguin update then I probably never would have started looking elsewhere. And the name of my [...]The post 4 Ways To Quickly Integrate Social Media Into Your Website appeared first on Winson Yeung - Internet Marketing Online Blog. -
Is Your Social Media Ready For Recruiters?
8 Mar 2013 | 5:54 pmWhether you’re finishing up law school or applying for summer internships, you have to start thinking about more than your resume and interview skills. Employers today are just as dialed in as we are, so keeping our social media profiles clean and professional is now equally as important when it’s recruiting season. A scandalous picture, [...]The post Is Your Social Media Ready For Recruiters? appeared first on Winson Yeung - Internet Marketing Online Blog.
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coreyrab.com
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Make a Custom Google Analytics Dashboard with Google Spreadsheets
14 May 2013 | 3:10 amVideo Transcript I’m going to go ahead and show you how to pull Google Analytics data into a Google spreadsheet. First, let’s create a new spreadsheet. After that’s open, we’re going to want to navigate to the Tools menu item and click Script Gallery. That’s going to display different scripts that you can pull into your spreadsheet, but for this tutorial, go ahead and search Google Analytics. There are a few options here, but the one that’s the easiest to implement is the one that says Magic in parentheses. Use that, click Install, go ahead and authorize, exit that popup. This… -
Using Vine for Real Estate Virtual Tours
10 May 2013 | 6:58 pmAny time a new social network starts to gain traction there is usually a progression of adoption. First it is the early adopters — some of which gain early popularity. Those to gain Vine famous status early on include Will Sasso, Marcus Johns and Andy Milonakis amongst other well-known celebrities. Next, the marketers coming marching in. Anywhere potential customers live, companies are going to be looking for interesting ways to engage and entertain. Some of the companies to have successfully taken this on include Tropicana and GE. Social Media Examiner did a great recap post on the… -
How to Embed Vines on Your Website
30 Mar 2013 | 7:23 amVine has been growing rapidly and has quickly taken over previously popular apps like Viddy as the top video app in the iTunes store. Billed as the ‘instagram for video’, Vine has been used by creative marketing departments from companies such as Toyota and Dove to create short and engaging videos to reach customers. The upcoming blockbuster Wolverine used Vine to release the first trailer of the movie in a 6 second ‘tweaser’. With all of the great potential applications for Vine, there was no way to directly embed posts until the most recent update. I am sure this… -
OTAs Are Using PPC to Steal from Hoteliers
29 Mar 2013 | 6:45 amHotels and hotel owners are being robbed blind. OTAs, or online travel agents, such as Expedia and Travelocity are capturing opportunities that could easily be recaptured by hotels with a small investment of time and capital. The OTAs typically charge hotels 20% – 30% for each booking that customers making using their platform. While a a portion of room bookings certainly come from customers natively searching on the OTA’s websites, there is another portion of their books that comes from OTAs buying hotel’s branded keywords in paid search using Google, Bing and Yahoo!. The… -
How to Add Google Plus Authorship to WordPress
16 Mar 2013 | 7:28 amVideo Transcript I’m going to show you real quick how to add Google+ Authorship to your WordPress blog. It’s really quick and simple. As you can see about five searches on, it’s down from the top; there’s a picture in one of the searches also and that’s Google+ Authorship enabled on this webpage. Your eyes naturally draw to it and there’s been some studies that’s been released that have shown that having Google+ Authorship increases click through rates on the searches. Obviously a good thing to have but on top of that, it also enables different lengths in the results…
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SoMedia Video Marketing Blog
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Tips for Producing Client Videos With Staying Power
2 May 2013 | 11:42 amSome interesting data came out from Unruly Media showing how many times the 200 most shared videos were shared over the first three months after they were released. As you’d expect, there is a sharp peak to start, followed by the eponymous “long-tail” (where a lot of sharing still happens—more on that in a moment). While ReelSEO and MediaPost take the easy path with the report—share now, share fast, share to succeed—the more realistic approach for agencies is seeing the opportunity for creating content that has lasting value for clients over the long term not just the… -
Best Practice Guide: 5 Tips for Dressing on Camera
24 Apr 2013 | 11:29 amIn the first two tip guides in this series I talked about how to prepare your clients for their first video and how to give better interviews, this guide is more—personal—it’s about how to dress on camera so your clients look their best. Not Rocket Science While looking good on camera isn’t rocket science, it is all about science—the science of how images are caught on video. There are just a few things that cameras pick up and accentuate that our eyes usually don’t see—except on video, then they stick out like a sore thumb. This guide is going to cover clothes,… -
Don’t Discount YouTube in B2B Video Marketing Strategies
19 Apr 2013 | 9:51 amThis might come as a surprise many of you—it certainly surprised me—that the top three social networks for B2B marketing are: Twitter, LinkedIn, and…YouTube. Yes, YouTube. Twitter and LinkedIn aren’t terribly surprising, but YouTube beat out both Facebook and Google+ for third place. So what does this mean? When you’re developing your client’s digital strategy make sure YouTube is in the mix. YouTube is both a B2C and B2B tool because those “business” viewers are still real people who are behaving like the consumers that they really are. Think about it. -
Don’t try to make a viral video—Make a great video instead
16 Apr 2013 | 9:09 amWe all want to do an awesome job for our clients. In the world of video marketing strategy, many people consider “awesome” or “successful” to equal “our video went viral”. Here’s the thing, since only a small fraction of videos ever “go viral”, making that the focus of your video marketing strategy is doing both you and your clients a disservice. The reality is that focusing on making an awesome video with great production quality is far more important in both the short and long term than trying to shoot for the moon and going viral. In… -
Don’t Forget Social Sharing When Creating a Video Marketing Strategy
15 Apr 2013 | 1:15 pmNew data from Adobe on how videos are shared on Twitter and Facebook highlights the importance of incorporating social sharing into your client’s video marketing and online strategy. This segment of the Adobe report (via Marketing Charts), has several key points to consider when working on a video marketing strategy. First we see that Facebook and Twitter dominate social sharing referrals(the data support previous analyses that also showed high engagement on Facebook). It’s also worth noting that videos are 3X more likely be shared on Twitter than any other type of content. As…
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EricWelke.com
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Top 3 Sources of Targeted Traffic for Your Small Business
20 May 2013 | 4:38 amIf you’re a small business owner and you want your business to reap the benefits of being on the internet, you’ll need to focus on attracting traffic to your website. There are a lot of options when it comes to generating traffic, but here are the top 3 most popular ones: Blogs Some owners of traditional businesses tend to dismiss blogs altogether. They ignore it because they believe it is more important to focus on sales over building relationship with customers. They don’t want to spend time and effort to get a blog to rank and they are usually unfamiliar with the intricacies of page… -
Making Your Website Work for Your Business
16 May 2013 | 7:57 amYour website is a potentially profitable business asset. It can help your business attract more customers from the traffic it generates. Users visit websites that provide value. The perceived value of a website may vary for each user, but visitors who find your site to be of great value will keep returning. For a website to increase its earnings potential, it should be able to attract a significant amount of quality traffic to your site. This is traffic that can then be converted into buying customers. Before you can get the numbers you want, you also need to make sure your website… -
The Basic Components of an Online Marketing Campaign
12 May 2013 | 8:15 amSelling products and services has become a popular means of generating income from the internet. There are a vast number of websites that offer stuff to sell. Online marketing has become a huge industry that’s now worth billions of dollars. One of the major reasons why a lot of entrepreneurs try their luck with online marketing is the relatively low cost of entry. Not only is it cheaper to start a small business online, it’s also much easier to get a lot of potential customers faster – provided you’ve done your homework. Although no one is getting rich overnight, the ease in starting… -
The Amway Business Opportunity
7 May 2013 | 1:02 pmAmway is one of the oldest operating direct selling companies in the US. When they started in 1959, they only had one product and only a local presence; fast forward to the present and they now have several product lines and a global presence. There are more than three million people in over 80 different countries that have started their own businesses selling Amway products. They have a wide range of products in their catalog. A few of Amway’s popular product categories include; Nutrition and Wellness, Household Cleaning Products, and Beauty. They also have a line of healthy cookers,… -
Effective Social Network Page Management for Small Business
7 May 2013 | 6:51 amA smart business owner should always try to maximize the use of resources. This not only includes those that he’s paid for, but also those tools that are available to use for free. One of the most powerful free resources are Social Networking Sites. They allow you to interact with your customers, show off your brand or business, and potentially attract more customers. Between two competing businesses that offer the same level of quality, customer service and pricing, the one with a well-managed social media presence has the definite advantage. We are rapidly approaching an era where not…
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7Boats • Internet Marketing
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The Difference between Link Anchor Text and Link to Name Anchor
19 May 2013 | 1:37 pmThe Difference between Link Anchor Text and Link to Name AnchorThe title of the post sounds daunting enough! Let us simplify. In SEO parlance, you use two kinds of terms to denote anchor texts. For those who are still confused about what we are talking about here, let’s start with explaining which ones are anchor texts. These are words or phrases on the web page [...]You might also like:Anchor Text Secrets for Newsletters Anchor texts can be loosely defined as those words or ...The Sins of Using Generic Anchor Texts Anchor texts, simply put, are the keys in a written ...Anchor Text Creation… -
Be More Engaged with your Online Audience
17 May 2013 | 10:02 pmBe More Engaged with your Online AudienceThe internet is a medium of interaction. You need to talk with your online users so that they are able to keep you in mind. With so many websites around, it is difficult for users to remember your brand, or as the advertising world calls it, brand recall. You have to engage your online audience [...]You might also like:SMOGetting People Online to Talk about Your BrandBuild Up Social Media InfluenceThe Role of Social Media ReviewsSocial Profile Maintenance Services7Boats • Internet Marketing -
What Areas to Cover in Competitor Analysis
17 May 2013 | 11:25 amWhat Areas to Cover in Competitor AnalysisYour competitors are not just there to make life difficult for you! You can derive important lessons about internet marketing from their strategies and also find out what works in your domain of business and what doesn’t To draw up these lessons and to learn from the competition around you, you need to do a competitor [...]You might also like:Competitor Analysis Services Competitor Analysis Services Look Around to Improve Your Website The Internet is ...Site Audit Site Audit Services Review Your Website for Greater Mileage Creating and… -
How To Start Setting Up Your Website After Keywords Research
16 May 2013 | 1:02 amHow To Start Setting Up Your Website After Keywords ResearchIf you don’t have hosting, you need to set that up. You need to have the ability to password protect contents, or essentially set up a member’s area. I use the Profits Theme to build each of these sites, and it does every single part of it very quickly, and it makes it all look [...]You might also like:How to Create Your Website on WordPress If you are not familiar with creating a website, then ...Key Tips to Enhance Traffic for Your Website Without traffic you can have the best site in the ...How to Setting Up Your WordPress… -
Make Your Data More Appealing
16 May 2013 | 12:37 amMake Your Data More AppealingThe common perception among web designers is that the data charts that they upload on the website have to be packed with information. That is only partially correct! Yes, it is true that your data charts mean nothing to the online user unless you have relevant and valuable data in them. What is truer is [...]You might also like:Top Facts about Self-Reported Data Modern online marketing mantra dictates that user feedback should be ...The importance of Data Backup For most users, computer data-loss could be detrimental. For businesses, ...Data Driven Search…
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PR & Digital Internet Marketing Agency Tampa: Media Fusion
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How Tampa Bay Start Ups Can Network, Collaborate and Accelerate Business Ventures With WaVE
7 May 2013 | 11:06 amWith nearly 200 members active in multiple aspects of Tampa Bay, WaVE provides an array of reasons why you should get involved. Guest Blogger, Gracie Leigh Stemmer came up with the top 5 reasons why you should check WaVE out and how it can benefit you! WaVE is a monthly meet [...] -
What is Paid Search or PPC?
2 May 2013 | 6:11 amSEO: Pay Per Click (PPC) The world of SEO can be very confusing. If you’ve ever spoke to anyone about improving your website ranking, you’ve probably ended up with more questions than answers. Somewhere in the conversation of SEO you’ve most likely had a discussion about paid search (banner ads) [...] -
The Art of Pitching: 8 Ways to Pitch to the Media
25 Apr 2013 | 7:57 pmPitching is a tactic, but also an art. While it takes pertinent content to get attention, it also greatly depends on how exactly the information is portrayed. Public relations professionals understand that on top of connections stands relationships, the backbone of any communication endeavors. PR companies and professionals can’t expect [...] -
UNATION-The Events and Branding Network
4 Apr 2013 | 2:01 pmby George Beardsley, Chief Strategy Officer/Co-Founder, UNATION www.UNATION.com You know that attending an event can be extremely valuable. Events allow you an opportunity to gain new knowledge, make new connections and further build relationships with others that have common interests. You’ve been told you need to use social media [...] -
Top 5 Reasons Companies Need Public Relations or Media Relations
29 Mar 2013 | 2:28 pmWhat used to be a need for a televised broadcast, newspaper coverage, or radio time in order to get coverage has since evolved into an internet-induced cloud of online branding. Media relations used to be simpler. Getting in touch with an intrigued journalist resulted in an article or broadcasting an [...]
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Clicktips
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How To Claim A Domain Name
15 May 2013 | 9:19 pmClaiming your own domain name on the internet is a cheap & easy process and is the first step in creating your own website. Most of the great domain names have already been taken, so it’s always a good idea to find a name that’s still available before you get too deep in planning your business model and building a website. How to claim a domain name with Namecheap: The first and most important step is making sure the domain you want is available. Go to a domain registrar like Namecheap and type the name in the domain search box and hit enter. It will either say… -
Top 5 Website Monetization Strategies
14 May 2013 | 10:29 pmYour website has the potential to be a profitable money making magnet, if you know the right steps to take. Websites today have been totally transformed to fit a whole range of needs, from a place to house an online newspaper to a simple way to start an Internet stream of income. The following five website monetization strategies will help you make money from your site, no matter what niche you are in and how you are using your site. 1. Affiliate marketing This is one of the easiest ways to make money from your website, and the simplest to start. You begin by selecting an affiliate program… -
How To Make Money From Affiliate Marketing
9 May 2013 | 4:33 amAffiliates are an important part of the internet marketing world. As you’ll learn, they not only help drive traffic but becoming an affiliate can be one of the easiest ways to get started making money. How to make money from affiliate marketing An affiliate is an individual who sends traffic to a product creator’s website. They are given a special website URL address, called an affiliate link, which tracks how much traffic they send to the product website. They receive a commission for each sale that is made for their affiliate link. There are many types of affiliate programs available. -
How To Redirect 404 In Genesis
30 Apr 2013 | 11:23 pmThe Genesis Framework includes a custom 404 page with each theme that includes the last 100 posts, a list of all authors, categories and links to every page on your site. To reduce the chance of losing a visitor (and potential customer) by overwhelming them with a busy 404 page, you’ll need to redirect the default Genesis error page to your own. The best part about making your own 404 page is that you can create and edit it within WordPress. So you’ll have all of the same features and editing options that all WordPress pages have. Plus, any future changes to the 404 page are… -
How to Increase Sales With Incentives
27 Apr 2013 | 9:39 pmThe vast majority of your prospects aren’t all that interested about what you have to sell. Truth is, they might be warming up to your offer, but they’re not taking their credit card out. Instead of making a buying decision, they decide to “think about it.” Of course you know what happens: They forget about your offer. They don’t return to your store or sales page. Some of them may even make the conscious decision to NOT buy your product. So what can you do to get your prospects to get excited and take action NOW? Simple: Offer them an incentive if they order now. Do it right,…
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Small Business Internet Marketing Blog | Prometheus Flame
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Search Engine Optimization: A Google-Approved Strategy
8 May 2013 | 8:35 amThousands of blog posts and articles delve into the nitty-gritty about how to perform search engine optimization on a web page without leading to “keyword stuffing”. This won’t be one of them. I will point you to three of the best on-page SEO sources at the end of this post, but I want to do something more. I want to give you a “Google Approved” strategy for search engine optimization that requires thinking about SEO and keywords a bit differently. The reason SEO has a bad reputation in many quarters is because of all the awful tricks and shortcuts some… -
3 Ways to Map Keywords to Your Small Business Web Site
25 Apr 2013 | 4:16 pmMaybe you already know your web site’s “money” keywords. You know — the ones that are going to get you to page #1 of Google when your ideal customers search online. Or maybe you’re researching keywords right now. Either way, once you have them, how do you optimally map keywords your web site? Here’s how to map keywords to your web site in order to bring you the best organic search traffic from Google. First we need to understand a critical concept. You can only fully optimize a given web page for a single keyword. Yes, a page can target… -
Keyword Research for Busy Small Business Owners
11 Apr 2013 | 7:18 amIn last week’s post I demonstrated WHY keyword optimization still matters, especially for small business owners. In this post I’ll cover HOW you can do your own effective keyword research in under 2 hours! Keyword Research Matrix StyleCopyright (c) 1999-2013 Jamie Zawinski <jwz@jwz.org> NOTE: This post focuses on keyword research for organic SEO optimization, not for paid ad campaigns, which is quite different. How to Perform Effective and Efficient Keyword Research for your Small Business Web Site One of my goals is to help small business owners perform effective… -
3 Reasons Why Keyword Optimization Still Matters
3 Apr 2013 | 10:36 amWe small business owners are constantly trying to reach new customers online. And if you’re like most of us, you have a nagging feeling that you need to do something about your web site SEO. You’ve probably heard that you need to perform “keyword optimization”, whatever that means. And you may have heard conflicting opinions about how much all this matters to Google today, and if it will still matter to Google tomorrow. Keyword optimization means aligning the presentation of your online products and services to what your ideal customers are searching for. … -
Internet Marketing Strategies that Leave Time for the Rest of Your Business
20 Mar 2013 | 10:03 amEmploying effective internet marketing strategies is like battling the mythical many-headed serpent, the Hydra. Every time you lop off one of its heads, two grow back to replace it. Unless you’re Hercules, that’s just no fun at all. Hercules and the Hydra – John Singer Sargent (1856-1925) You could spend 100 hours a week marketing your small business and never “finish”. There’s always more you could do, always new potential avenues appearing as you dig deeper. How do you manage this beast and get back to the rest of your business? Internet marketing…
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Majux Marketing » Blog
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Did Your Law Firm Buy an “SEO Friendly” Website? 6 Tests to Make Sure You Got What You Paid For
26 Apr 2013 | 9:54 amA new trend in web design is delivering “SEO Ready” or ”SEO Friendly” websites that should be serving as a solid base for future SEO campaigns. Generally this is an added bonus of the web designer, but in some cases extra fees are charged for this type of set up. So what exactly goes into “SEO Friendly” web design? Here’s a big hint: it should be a lot more than just filling out your title tags for you! While I could easily stretch this article to 4000 words and still not cover all the minutiae of SEO friendly design, I’m going to stick… -
Marketing for Law Firms: How Often Should Your Firm Blog?
19 Mar 2013 | 7:20 pmI get asked this question often. If you were to search for an answer to this question online you would probably find varying levels of blog fluff from internet marketing gurus telling you that there is no right answer to how often a law firm should blog and that you need to think about your goals, time commitment, audience, and so on. I’m here to tell you how to find the baseline of exactly how often your law firm should publish articles in order to positively affect your Google search rank. It should be states (and I will repeat this) that site size does not automatically equal… -
What are the Big Law Firms Doing Wrong When it Comes to SEO?
19 Mar 2013 | 7:19 pmI recently wrote an article on the topic of how law firms can determine the frequency that they need to be publishing content. As an exercise related to that post, I dug through the sites belonging to the 10 largest firms in the Philadelphia area to see how often they were publishing content. The firms on this list are perennial AMLaw500 law firms – and some of them are completely butchering their internet marketing strategy. Originally, I was going to use these firms as an example of what the firms with the power of hundreds of attorneys and a full marketing department behind them… -
Five Ways Law Firms Can Get In-House SEO Results (Without Having to Hire Anyone)
22 Feb 2013 | 10:34 amI was working recently with a Plaintiff’s firm that was going through some staffing issues. The individuals on their in-house marketing team were of a more traditional legal marketing style-set and weren’t especially well-versed in internet marketing. Internet marketing had recently become a priority for the firm. In order to keep things running smoothly during the transition phases of bringing on some tech-savy marketers, we ended up thinking of some easy ways to offload the more compartmentalized internet marketing responsibilities to the administrative staff without… -
Internet Marketing Jargon; A Year in Review
28 Dec 2012 | 3:00 pmReputation Management; So Hot Right Now; Reputation Management As a self-described cynic of corporate jargon, I found myself motivated to write a year-in-review article about trends from within our industry. Now, before I go any further, yes, I am aware that this type of article is essentially the inception of linkbait (I even created a couple memes below), but this is something I was actually very interested in. As far as buzzwords go in the internet marketing industry, we’re probably akin to the Madagascar of the animal world. Our work allows for a dirty, flexible, DNA of…
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thinkinggiant.com
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8 Simple Ways to Decrease Shopping Cart Abandonment
22 Apr 2013 | 1:35 pmAny business selling online should seriously consider ways to decrease customer shopping cart abandonment. If users are visiting your website but are dropping off during the checkout process, you may have to make some adjustments to reduce your shopping cart abandonment rate. Using tools like Google Analytics or Kissmetrics can give you insight into where your customers are dropping off during the checkout process. Once you have determined where customers are abandoning their carts, you can make immediate adjustments to your e-commerce store. There are some things you can do now… -
[Infographic] The 36 Rules of Social Media
1 Apr 2013 | 9:59 amFast Company created this awesome poster called the 36 Rules of Social Media. Source: infographics.fastcompany.com via Sashea on Pinterest The post [Infographic] The 36 Rules of Social Media appeared first on . -
[Infographic] Facebook Facts, Figures and Statistics
14 Mar 2013 | 7:20 amFacebook is an absolute powerhouse around the world and the facts are astounding. With 44% of internet users having a Facebook account, social media is here to stay. Infographic Source: Mashable The post [Infographic] Facebook Facts, Figures and Statistics appeared first on . -
Generate More Website Traffic with an Online Strategy
12 Mar 2013 | 12:41 pmThe internet has several hundred million websites, and it can be a challenge to get your website noticed among so many others. The success of your website is directly associated to the amount of traffic it generates, and you need a solid online strategy if you want more traffic. Discussed here are four simple yet effective techniques that you can use for your online marketing strategy: Blog marketing Blogging has developed from a simple hobby to a very effective marketing technique. Blog marketing can include ad placement on prominent blogs, recommendations, or reviews by bloggers, and… -
How mobile is changing e-commerce
5 Mar 2013 | 1:10 amMobile continues to impact the future of ecommerce. Be sure you have a plan in place for your Mobile Commerce explosion. Infograpic by Kissmetrics & ++ Click Image to Enlarge ++ Source: How Mobile is Changing Business – Infographic The post How mobile is changing e-commerce appeared first on .
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mybimsuccessclub.com
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Internet Marketing Made Easier…
19 May 2013 | 1:28 pmWhen you have an internet business you face the tough prospect of attracting visitors to your website without breaking the bank. Marketing on the internet is challenging and takes time to achieve results. There are ways to market for internet traffic and stay within a budget. Here we will outline how it can be done.The most important task in internet marketing is search engine optimization and submission. Affiliate programs are what you need to become acquainted with if you are into internet marketing. There are some quality directories and search engines where you can submit your website. By… -
Home Based Business Entrepreneurs…
10 May 2013 | 7:53 pmHome based jobs are in trend these days. There are many home based jobs through Internet, which provide you to work at your own flexibility. But before you jump into home based job it is necessary to check the reality and know the risk involved in it. Entrepreneurs are looking through World Wide Web for improving their business while sitting on their couches with laptops in their hand. However, it is not easy as we think so. Home based job are not dreams where you can get money easily. Your effort and your job type is what counts for home based business. Home based jobs are not easy as you… -
Succeeding with Your Internet Home Based Businesses…
7 May 2013 | 7:57 pmIf you’re running internet home based businesses or are considering getting into one, there are some steps you need to follow in order to make your endeavor successful. First of all, it’s easy to get caught up in all the hype of the many products that are offered to help you in your business. They all claim to be the best or have the best formula or system that makes everything easy. Of course, you first need a product or service to sell. And that is actually often the easiest part of starting a business. But the reality is that there are really only three steps you need to master… -
Why Should You Set Goals?…
5 May 2013 | 6:16 pmWonder why some people could not even achieve an inch of what they dream of becoming? Blame it on pure dreaming and lack of setting goals for achieving their dreams. Setting goals is a very significant part of success and positive accomplishments. It is like scaling a 20 feet building and marking early on what feet you would like to reach at this specific period. People who set goals literally create a map of their target achievements in life, marking where they should begin, where to pause, where to delve a bit, and where and when to stop. Once this map is created, it allows the map drawer… -
How to Motivate Yourself…
26 Apr 2013 | 12:51 pmJust as willpower is an essential factor in achieving success, at some point in time, discouragement and lack of motivation may hinder you from reaching your objective. And it is up to you, and you alone to devise techniques that will help you keep that drive within afire. It is helpful to have visual goals. whatsoever that is you are working towards, make it visual. It maybe something material like a car, or a vacation you have been looking forward to for the longest time. Take or cut out a picture of it and post it at a conspicuous place at work or at home where you can see it often. So…
